{"id":447899,"date":"2025-03-06T08:26:59","date_gmt":"2025-03-06T08:26:59","guid":{"rendered":"https:\/\/otavietnam.com\/youtube-shorts-ads-co-hoi-quang-cao-moi-cho-khach-san\/"},"modified":"2025-03-06T08:26:59","modified_gmt":"2025-03-06T08:26:59","slug":"youtube-shorts-ads-co-hoi-quang-cao-moi-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/youtube-shorts-ads-co-hoi-quang-cao-moi-cho-khach-san\/","title":{"rendered":"YouTube Shorts Ads: C\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o m\u1edbi cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

C\u01a1 H\u1ed9i Qu\u1ea3ng C\u00e1o M\u1edbi Cho Kh\u00e1ch S\u1ea1n tr\u00ean YouTube Shorts<\/h1>\n
\n \"YouTube\n <\/div>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 YouTube Shorts v\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n<\/h2>\n

\n G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean YouTube Shorts, m\u1ed9t n\u1ec1n t\u1ea3ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi h\u01a1n hai t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp h\u00e0ng th\u00e1ng v\u00e0 70 t\u1ef7 l\u01b0\u1ee3t xem h\u00e0ng ng\u00e0y. \u0110\u00e2y l\u00e0 m\u1ed9t
\n c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi<\/strong>
\n cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. YouTube Select Shorts, m\u1ed9t danh s\u00e1ch n\u1ed9i dung \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn, cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd b\u00ean c\u1ea1nh c\u00e1c video ph\u1ed5 bi\u1ebfn,
\n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c.\n <\/p>\n

T\u1ea1i sao kh\u00e1ch s\u1ea1n n\u00ean quan t\u00e2m \u0111\u1ebfn YouTube Shorts Ads?<\/h3>\n

\n YouTube Shorts Ads \u0111ang \u0111\u01b0\u1ee3c xem l\u00e2u h\u01a1n 90% so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. V\u00ec v\u1eady, \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 lu\u00f4n \u1edf trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c l\u0129nh v\u1ef1c n\u1ed9i dung
\n ch\u00ednh, YouTube \u0111ang cung c\u1ea5p cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c cao. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n, n\u01a1i m\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec s\u1ef1
\n t\u01b0\u01a1ng t\u00e1c l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng.\n <\/p>\n

\n \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, b\u1ed1i c\u1ea3nh qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 YouTube Shorts, mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i duy nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch n\u0103ng \u0111\u1ed9ng v\u00e0
\n hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c chuy\u00ean gia marketing kh\u00e1ch s\u1ea1n n\u00ean ch\u00fa \u00fd:\n <\/p>\n

    \n
  1. \n Ti\u1ebfp c\u1eadn \u0110\u1ed1i t\u01b0\u1ee3ng R\u1ed9ng L\u1edbn:<\/strong> S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem kh\u1ed5ng l\u1ed3 v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean YouTube Shorts \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc \u0111a d\u1ea1ng. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ti\u1ebfp
    \n c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 ho\u1eb7c chuy\u1ebfn c\u00f4ng t\u00e1c ti\u1ebfp theo c\u1ee7a h\u1ecd.\n <\/li>\n
  2. \n T\u01b0\u01a1ng t\u00e1c Cao:<\/strong> N\u1ed9i dung video ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 n\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 b\u1ea3n ch\u1ea5t c\u1ee7a kh\u00f4ng gian, ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. \u0110\u1ecbnh d\u1ea1ng n\u00e0y ho\u00e0n h\u1ea3o cho vi\u1ec7c k\u1ec3
    \n chuy\u1ec7n, cho d\u00f9 \u0111\u00f3 l\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t ng\u00e0y t\u1ea1i khu ngh\u1ec9 d\u01b0\u1ee1ng hay l\u00e0m n\u1ed5i b\u1eadt l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan b\u1eaft m\u1eaft v\u00e0 \u00e2m thanh h\u1ea5p d\u1eabn l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a
    \n ng\u01b0\u1eddi xem.\n <\/li>\n
  3. \n T\u0103ng Kh\u1ea3 n\u0103ng Hi\u1ec3n th\u1ecb Th\u01b0\u01a1ng hi\u1ec7u:<\/strong> V\u1edbi kh\u1ea3 n\u0103ng \u0111\u1eb7t qu\u1ea3ng c\u00e1o b\u00ean c\u1ea1nh n\u1ed9i dung ph\u1ed5 bi\u1ebfn, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh. S\u1ef1 ti\u1ebfp x\u00fac n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i
    \n cho vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n v\u00e0 g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n, n\u01a1i c\u00f3 v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn.\n <\/li>\n
  4. \n Chi\u1ebfn d\u1ecbch S\u00e1ng t\u1ea1o:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng khung ABCD, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n nu\u00f4i d\u01b0\u1ee1ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem. Nh\u1eefng
    \n chi\u1ebfn d\u1ecbch nh\u01b0 v\u1eady c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp n\u1ebfu k\u1ebft h\u1ee3p v\u1edbi l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd. V\u00ed d\u1ee5: m\u1ed9t video gi\u1edbi thi\u1ec7u c\u1eb7p \u0111\u00f4i t\u1eadn h\u01b0\u1edfng k\u1ef3 ngh\u1ec9 l\u00e3ng m\u1ea1n t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, k\u1ebft h\u1ee3p v\u1edbi l\u1eddi k\u00eau
    \n g\u1ecdi “\u0110\u1eb7t ph\u00f2ng ngay v\u00e0 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t” c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.\n <\/li>\n
  5. \n Ph\u00e2n t\u00edch v\u00e0 Ph\u1ea3n h\u1ed3i:<\/strong> B\u1ea3n ch\u1ea5t k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a qu\u1ea3ng c\u00e1o YouTube Shorts cho ph\u00e9p ph\u00e2n t\u00edch v\u00e0 ph\u1ea3n h\u1ed3i theo th\u1eddi gian th\u1ef1c, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean
    \n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi xem. Theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR), t\u1ef7 l\u1ec7 xem v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n
    \n thi\u1ebft.\n <\/li>\n<\/ol>\n

    \n S\u1ef1 t\u00edch h\u1ee3p YouTube Shorts v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i trong c\u00e1ch h\u1ecd k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, mang \u0111\u1ebfn m\u1ed9t c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb, h\u1ea5p
    \n d\u1eabn \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a h\u1ecd.\n <\/p>\n

    Khung ABCD cho Qu\u1ea3ng c\u00e1o Shorts<\/h2>\n

    \n Khung “ABCD” l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 YouTube Shorts. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eebng th\u00e0nh ph\u1ea7n:\n <\/p>\n

      \n
    1. \n A – Attention (S\u1ef1 ch\u00fa \u00fd):<\/strong> Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem ngay t\u1eeb \u0111\u1ea7u l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua n\u1ed9i dung tr\u1ef1c quan n\u1ed5i b\u1eadt ho\u1eb7c c\u00e1c \u0111o\u1ea1n gi\u1edbi thi\u1ec7u h\u1ea5p d\u1eabn
      \n g\u00e2y t\u00f2 m\u00f2. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng th\u01b0\u1edbc phim \u1ea5n t\u01b0\u1ee3ng, nh\u1ea1c n\u1ec1n thu h\u00fat v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi kh\u01a1i g\u1ee3i \u0111\u1ec3 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi xem ngay l\u1eadp t\u1ee9c. V\u00ed d\u1ee5: b\u1eaft \u0111\u1ea7u video b\u1eb1ng c\u1ea3nh quay tuy\u1ec7t \u0111\u1eb9p v\u1ec1 h\u1ed3 b\u01a1i v\u00f4 c\u1ef1c c\u1ee7a kh\u00e1ch
      \n s\u1ea1n v\u00e0o l\u00fac ho\u00e0ng h\u00f4n ho\u1eb7c c\u1ea3nh kh\u00e1ch h\u00e0ng \u0111ang c\u01b0\u1eddi vui v\u1ebb t\u1eadn h\u01b0\u1edfng b\u1eefa \u0103n ngon.\n <\/li>\n
    2. \n B – Branding (X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u):<\/strong> Gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ngay t\u1eeb \u0111\u1ea7u video. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng xem to\u00e0n b\u1ed9 qu\u1ea3ng c\u00e1o c\u0169ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c
      \n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. L\u1ed3ng gh\u00e9p logo, m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0o video m\u1ed9t c\u00e1ch tinh t\u1ebf nh\u01b0ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: hi\u1ec3n th\u1ecb logo c\u1ee7a kh\u00e1ch s\u1ea1n \u1edf g\u00f3c m\u00e0n h\u00ecnh ho\u1eb7c s\u1eed d\u1ee5ng ph\u00f4ng
      \n ch\u1eef v\u00e0 m\u00e0u s\u1eafc \u0111\u1ed3ng nh\u1ea5t v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\n <\/li>\n
    3. \n C – Connection (K\u1ebft n\u1ed1i):<\/strong> T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1n gi\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m li\u00ean quan, s\u1ef1 h\u00e0i h\u01b0\u1edbc ho\u1eb7c nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi
      \n ng\u01b0\u1eddi xem. Chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c t\u1ea1o ra nh\u1eefng t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc, g\u1ea7n g\u0169i m\u00e0 kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m. V\u00ed d\u1ee5: m\u1ed9t video
      \n ghi l\u1ea1i kho\u1ea3nh kh\u1eafc gia \u0111\u00ecnh h\u1ea1nh ph\u00fac vui ch\u01a1i trong khu vui ch\u01a1i tr\u1ebb em c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u1ea3nh m\u1ed9t c\u1eb7p \u0111\u00f4i t\u1eadn h\u01b0\u1edfng bu\u1ed5i t\u1ed1i l\u00e3ng m\u1ea1n t\u1ea1i nh\u00e0 h\u00e0ng sang tr\u1ecdng c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/li>\n
    4. \n D – Direction (\u0110\u1ecbnh h\u01b0\u1edbng):<\/strong> K\u1ebft th\u00fac qu\u1ea3ng c\u00e1o b\u1eb1ng m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u1eb7t ph\u00f2ng, truy c\u1eadp trang web ho\u1eb7c theo d\u00f5i kh\u00e1ch s\u1ea1n tr\u00ean m\u1ea1ng
      \n x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin. S\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea9n tr\u01b0\u01a1ng nh\u01b0 “\u0110\u1eb7t ph\u00f2ng ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t!”, “Truy c\u1eadp trang web c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam!” ho\u1eb7c “Theo d\u00f5i ch\u00fang t\u00f4i
      \n tr\u00ean Instagram \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng \u01b0u \u0111\u00e3i m\u1edbi nh\u1ea5t!”. \u0110\u1ea3m b\u1ea3o r\u1eb1ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng tr\u00ean m\u00e0n h\u00ecnh v\u00e0 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n.\n <\/li>\n<\/ol>\n

      \n Khung ‘ABCD’ – Ch\u00fa \u00fd, X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, K\u1ebft n\u1ed1i, \u0110\u1ecbnh h\u01b0\u1edbng – \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1edbm, k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 l\u1eddi
      \n k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 gi\u00fap t\u0103ng c\u1ea3 doanh s\u1ed1 b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n v\u00e0 t\u00e1c \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.\n <\/p>\n

      \n \"Chi\u1ebfn\n <\/div>\n

      \n S\u1eed d\u1ee5ng khung n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o Shorts kh\u00f4ng ch\u1ec9 h\u1ea5p d\u1eabn m\u00e0 c\u00f2n hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\n <\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c Content Marketing cho YouTube Shorts c\u1ee7a Kh\u00e1ch s\u1ea1n<\/h2>\n

      \n \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o tr\u00ean YouTube Shorts, kh\u00e1ch s\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing b\u00e0i b\u1ea3n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng video ng\u1eafn, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3.
      \n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng n\u1ed9i dung m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai:\n <\/p>\n

        \n
      • \n Gi\u1edbi thi\u1ec7u c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n:<\/strong> T\u1ea1o c\u00e1c video ng\u1eafn gi\u1edbi thi\u1ec7u h\u1ed3 b\u01a1i, spa, ph\u00f2ng gym, nh\u00e0 h\u00e0ng, qu\u1ea7y bar, khu vui ch\u01a1i tr\u1ebb em, ph\u00f2ng h\u1ed9i ngh\u1ecb, v.v. c\u1ee7a kh\u00e1ch s\u1ea1n.
        \n Nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u1eebng ti\u1ec7n nghi, d\u1ecbch v\u1ee5. V\u00ed d\u1ee5: m\u1ed9t video gi\u1edbi thi\u1ec7u quy tr\u00ecnh massage th\u01b0 gi\u00e3n t\u1ea1i spa c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u1ea3nh \u0111\u1ea7u b\u1ebfp \u0111ang ch\u1ebf bi\u1ebfn m\u00f3n \u0103n \u0111\u1eb7c s\u1eafc t\u1ea1i nh\u00e0
        \n h\u00e0ng.\n <\/li>\n
      • \n Chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> M\u1eddi kh\u00e1ch h\u00e0ng chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb v\u00e0 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a h\u1ecd khi l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c ch\u00e2n th\u1eadt v\u00e0 c\u1ea3m \u0111\u1ed9ng
        \n \u0111\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 tin c\u1eady. V\u00ed d\u1ee5: m\u1ed9t video ghi l\u1ea1i ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng sau khi tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u1ea3nh m\u1ed9t gia \u0111\u00ecnh \u0111ang t\u1eadn h\u01b0\u1edfng k\u1ef3 ngh\u1ec9 vui v\u1ebb t\u1ea1i kh\u00e1ch
        \n s\u1ea1n.\n <\/li>\n
      • \n Gi\u1edbi thi\u1ec7u c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> T\u1ea1o c\u00e1c video ng\u1eafn gi\u1edbi thi\u1ec7u c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i gi\u1ea3i tr\u00ed, c\u00e1c m\u00f3n \u0103n \u0111\u1eb7c s\u1ea3n, c\u00e1c l\u1ec5 h\u1ed9i v\u0103n h\u00f3a, v.v.
        \n g\u1ea7n kh\u00e1ch s\u1ea1n. Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat du kh\u00e1ch. V\u00ed d\u1ee5: m\u1ed9t video gi\u1edbi thi\u1ec7u b\u00e3i bi\u1ec3n \u0111\u1eb9p g\u1ea7n kh\u00e1ch s\u1ea1n ho\u1eb7c c\u1ea3nh m\u1ed9t du kh\u00e1ch \u0111ang kh\u00e1m ph\u00e1 khu ch\u1ee3 \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/li>\n
      • \n T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi v\u00e0 giveaway:<\/strong> T\u1ea1o c\u00e1c video qu\u1ea3ng b\u00e1 c\u00e1c cu\u1ed9c thi v\u00e0 giveaway tr\u00ean YouTube Shorts \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3. Y\u00eau c\u1ea7u ng\u01b0\u1eddi xem tham gia
        \n b\u1eb1ng c\u00e1ch like, comment, share video ho\u1eb7c theo d\u00f5i k\u00eanh YouTube c\u1ee7a kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5: m\u1ed9t video th\u00f4ng b\u00e1o v\u1ec1 cu\u1ed9c thi “Chia s\u1ebb kho\u1ea3nh kh\u1eafc \u0111\u1eb9p nh\u1ea5t t\u1ea1i kh\u00e1ch s\u1ea1n v\u00e0 nh\u1eadn qu\u00e0 h\u1ea5p d\u1eabn” ho\u1eb7c giveaway
        \n “T\u1eb7ng \u0111\u00eam ngh\u1ec9 mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi may m\u1eafn”.\n <\/li>\n
      • \n S\u1eed d\u1ee5ng hashtag ph\u00f9 h\u1ee3p:<\/strong> S\u1eed d\u1ee5ng c\u00e1c hashtag li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n, du l\u1ecbch, \u0111\u1ecba \u0111i\u1ec3m, d\u1ecbch v\u1ee5, v.v. \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a video tr\u00ean YouTube Shorts. Nghi\u00ean c\u1ee9u v\u00e0 l\u1ef1a ch\u1ecdn
        \n c\u00e1c hashtag ph\u1ed5 bi\u1ebfn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung video. V\u00ed d\u1ee5: #khachsan, #dulich, #diadiemdulich, #dichvukhachsan, #youtubeshorts.\n <\/li>\n
      • \n T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem:<\/strong> Tr\u1ea3 l\u1eddi c\u00e1c b\u00ecnh lu\u1eadn, c\u00e2u h\u1ecfi v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi xem tr\u00ean YouTube Shorts \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh. Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 l\u1eafng
        \n nghe \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: c\u1ea3m \u01a1n ng\u01b0\u1eddi xem \u0111\u00e3 xem video, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5, ho\u1eb7c xin l\u1ed7i n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 sai s\u00f3t n\u00e0o.\n <\/li>\n<\/ul>\n
        \n \"\u0110o\n <\/div>\n

        \u0110o l\u01b0\u1eddng v\u00e0 Ph\u00e2n t\u00edch Hi\u1ec7u qu\u1ea3 Chi\u1ebfn d\u1ecbch YouTube Shorts Ads<\/h2>\n

        \n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch YouTube Shorts Ads, kh\u00e1ch s\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng sau:\n <\/p>\n

          \n
        • \n S\u1ed1 l\u01b0\u1ee3t xem:<\/strong> S\u1ed1 l\u01b0\u1ee3t xem cho bi\u1ebft m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a video v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.\n <\/li>\n
        • \n T\u1ef7 l\u1ec7 xem:<\/strong> T\u1ef7 l\u1ec7 xem cho bi\u1ebft t\u1ef7 l\u1ec7 ng\u01b0\u1eddi xem xem video \u0111\u1ebfn cu\u1ed1i. T\u1ef7 l\u1ec7 xem cao cho th\u1ea5y video c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem t\u1ed1t.\n <\/li>\n
        • \n T\u1ef7 l\u1ec7 nh\u1ea5p (CTR):<\/strong> T\u1ef7 l\u1ec7 nh\u1ea5p cho bi\u1ebft t\u1ef7 l\u1ec7 ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong video \u0111\u1ec3 truy c\u1eadp trang web ho\u1eb7c \u0111\u1eb7t ph\u00f2ng. CTR cao cho th\u1ea5y video c\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.\n <\/li>\n
        • \n S\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng:<\/strong> S\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb chi\u1ebfn d\u1ecbch YouTube Shorts Ads cho bi\u1ebft hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh s\u1ed1.\n <\/li>\n
        • \n Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng (CPA):<\/strong> CPA cho bi\u1ebft chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb chi\u1ebfn d\u1ecbch YouTube Shorts Ads. CPA th\u1ea5p cho th\u1ea5y chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 v\u1ec1 chi
          \n ph\u00ed.\n <\/li>\n<\/ul>\n

          \n S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a YouTube v\u00e0 Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u tr\u00ean. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea1t
          \n \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.\n <\/p>\n

          \n \"K\u1ebft\n <\/div>\n

          K\u1ebft lu\u1eadn<\/h2>\n

          \n YouTube Shorts mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content
          \n marketing b\u00e0i b\u1ea3n, s\u1eed d\u1ee5ng khung ABCD \u0111\u1ec3 t\u1ea1o ra nh\u1eefng qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0 theo d\u00f5i, ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a YouTube Shorts v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng
          \n trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.\n <\/p>\n

          \n H\u00e3y nh\u1edb r\u1eb1ng, ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean YouTube Shorts l\u00e0 t\u1ea1o ra nh\u1eefng video ng\u1eafn, h\u1ea5p d\u1eabn, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3
          \n t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!\n <\/p>\n","protected":false},"excerpt":{"rendered":"

          C\u01a1 H\u1ed9i Qu\u1ea3ng C\u00e1o M\u1edbi Cho Kh\u00e1ch S\u1ea1n tr\u00ean YouTube Shorts Gi\u1edbi thi\u1ec7u v\u1ec1 YouTube Shorts v\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n G\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean YouTube Shorts, m\u1ed9t n\u1ec1n t\u1ea3ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi h\u01a1n hai t\u1ef7 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447899"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}