{"id":447890,"date":"2025-03-06T07:58:27","date_gmt":"2025-03-06T07:58:27","guid":{"rendered":"https:\/\/otavietnam.com\/google-marketing-live-2024-cap-nhat-cho-khach-san-viet-nam\/"},"modified":"2025-03-06T07:58:27","modified_gmt":"2025-03-06T07:58:27","slug":"google-marketing-live-2024-cap-nhat-cho-khach-san-viet-nam","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-marketing-live-2024-cap-nhat-cho-khach-san-viet-nam\/","title":{"rendered":"Google Marketing Live 2024: C\u1eadp nh\u1eadt cho kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam"},"content":{"rendered":"<h1>C\u1eadp nh\u1eadt Marketing t\u1eeb Google Marketing Live (GML) 2024: L\u1ee3i \u00edch cho c\u00e1c Kh\u00e1ch s\u1ea1n<\/h1>\n<p>  <img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/top-10-phan-mem-khach-san-1200x.png\" alt=\"H\u01b0\u1edbng d\u1eabn Google Marketing Live 2024 cho Kh\u00e1ch s\u1ea1n\"><\/p>\n<p>Google Marketing Live 2024 \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt s\u00e1ng t\u1ea1o, nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i ng\u0169 th\u01b0\u01a1ng m\u1ea1i v\u00e0 marketing c\u1ee7a kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3. T\u1eeb t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o do AI \u0111i\u1ec1u khi\u1ec3n \u0111\u1ebfn c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ed1ng \u0111\u1ed9ng, nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing v\u00e0 s\u1ef1 tham gia c\u1ee7a kh\u00e1ch.<\/p>\n<p><strong>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c c\u1eadp nh\u1eadt ch\u00ednh, gi\u1ea3i th\u00edch t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng v\u00e0 cung c\u1ea5p c\u00e1c m\u1eb9o th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd.<\/strong><\/p>\n<h2>T\u1ed5ng quan v\u1ec1 Google Marketing Live 2024<\/h2>\n<h3>Nh\u00ecn l\u1ea1i Google Marketing Live v\u1edbi video ng\u1eafn sau<\/h3>\n<p>  <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RmopiZJ_xVU?si=wtCNal_e4vnww12b\" width=\"700\" height=\"393\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>H\u00e3y kh\u00e1m ph\u00e1 c\u00e1ch nh\u1eefng t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/strong><\/p>\n<ol>\n<li>\n<h2>PMax \u0111\u1ebfn m\u1ee9c t\u1ed1i \u0111a!<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> C\u00e1c chi\u1ebfn d\u1ecbch Performance Max (PMax) c\u1ee7a Google hi\u1ec7n h\u1ed7 tr\u1ee3 t\u1ea1o h\u00e0ng lo\u1ea1t t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o do AI t\u1ea1o ra. B\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao, t\u00f9y ch\u1ec9nh v\u1edbi t\u00ednh n\u0103ng ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh n\u00e2ng cao v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd t\u1ed1n \u00edt th\u1eddi gian h\u01a1n cho vi\u1ec7c t\u1ea1o qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 <span style=\"color: red;\">thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng<\/span>.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o tuy\u1ec7t \u0111\u1eb9p gi\u1edbi thi\u1ec7u ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n. L\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o nh\u01b0 c\u00e1c g\u00f3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1ec3 thu h\u00fat c\u00e1c lo\u1ea1i kh\u00e1ch kh\u00e1c nhau.<\/p>\n<p>       <img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/thumbnail-2024.jpg\" alt=\"PMax cho kh\u00e1ch s\u1ea1n\">\n    <\/li>\n<li>\n<h2>Mua s\u1eafm th\u1ecfa th\u00edch \u2013 Qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> Qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng, do AI h\u1ed7 tr\u1ee3 m\u1edbi c\u1ee7a Google bao g\u1ed3m video s\u1ea3n ph\u1ea9m d\u1ea1ng ng\u1eafn v\u00e0 ch\u1ebf \u0111\u1ed9 xem s\u1ea3n ph\u1ea9m 3D.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> Nh\u1eefng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c n\u00e0y thu h\u00fat ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n, mang \u0111\u1ebfn cho kh\u00e1ch ti\u1ec1m n\u0103ng tr\u1ea3i nghi\u1ec7m \u1ea3o v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> T\u1ea1o c\u00e1c video ng\u1eafn, h\u1ea5p d\u1eabn v\u1ec1 ph\u00f2ng \u1ed1c, tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng v\u00e0 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ch\u1ebf \u0111\u1ed9 xem 3D \u0111\u1ec3 cung c\u1ea5p c\u00e1c chuy\u1ebfn tham quan \u1ea3o, gi\u00fap kh\u00e1ch d\u1ec5 d\u00e0ng h\u00ecnh dung v\u1ec1 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd h\u01a1n.<\/p>\n<\/li>\n<li>\n<h2>Video so\u00e1n ng\u00f4i qu\u1ea3ng c\u00e1o t\u0129nh<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> M\u1edf r\u1ed9ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o s\u1ed1ng \u0111\u1ed9ng tr\u1ef1c quan tr\u00ean YouTube, Discover v\u00e0 Gmail, bao g\u1ed3m c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi nh\u01b0 video d\u1ecdc v\u00e0 qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u1ed9ng.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> N\u1ed9i dung video l\u00e0 vua v\u00e0 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> Chia s\u1ebb l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch, c\u00e1i nh\u00ecn h\u1eadu tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng \u1edf \u0111\u1ecbnh d\u1ea1ng video h\u1ea5p d\u1eabn. S\u1eed d\u1ee5ng ch\u00fang tr\u00ean YouTube v\u00e0 Gmail \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 c\u1ee7a h\u1ecd.<\/p>\n<p>       <img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/phan-mem-quan-ly-nha-nghi.webp\" alt=\"Video marketing cho kh\u00e1ch s\u1ea1n\">\n    <\/li>\n<li>\n<h2>AI trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> Google \u0111ang th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o trong c\u00e1c h\u1ed9p t\u1ed5ng quan do AI t\u1ea1o ra tr\u00ean Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERP).<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p tr\u1ef1c ti\u1ebfp t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111\u01b0a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc m\u1eb7t kh\u00e1ch ti\u1ec1m n\u0103ng ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch T\u00ecm ki\u1ebfm v\u00e0 Mua s\u1eafm hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o m\u1edbi n\u00e0y. L\u00e0m n\u1ed5i b\u1eadt c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 v\u1ecb tr\u00ed, ti\u1ec7n nghi v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n<\/li>\n<li>\n<h2>D\u1eef li\u1ec7u \u1edf kh\u1eafp m\u1ecdi n\u01a1i \u2013 Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> C\u00f4ng c\u1ee5 Ads Data Manager hi\u1ec7n \u0111\u00e3 c\u00f3 s\u1eb5n cho m\u1ecdi ng\u01b0\u1eddi, cho ph\u00e9p b\u1ea1n t\u1eadp trung h\u00f3a v\u00e0 k\u00edch ho\u1ea1t d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1ed1t h\u01a1n c\u00f3 ngh\u0129a l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 \u0111\u1eb7t ph\u00f2ng cao h\u01a1n.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng, CRM v\u00e0 <span style=\"color: red;\">Google Ads<\/span>. T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch \u0111\u00e3 t\u1eebng \u1edf v\u00e0 kh\u00e1ch ti\u1ec1m n\u0103ng m\u1edbi d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n<p>       <img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/phan-mem-quan-ly-khach-san-2.jpg\" alt=\"Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng cho kh\u00e1ch s\u1ea1n\">\n    <\/li>\n<li>\n<h2>H\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u1ed9ng<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n tr\u00ean T\u00ecm ki\u1ebfm, bao g\u1ed3m h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> M\u1ed9t h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> T\u1ea1o h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan h\u1ea5p d\u1eabn, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng t\u00ednh n\u0103ng t\u1ed1t nh\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Bao g\u1ed3m h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch v\u00e0 video gi\u1edbi thi\u1ec7u c\u00e1c kh\u00eda c\u1ea1nh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<h2>T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn trong PMax<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> C\u00e1c m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn m\u1edbi trong c\u00e1c chi\u1ebfn d\u1ecbch PMax.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> T\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn thay v\u00ec ch\u1ec9 doanh thu c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> \u0110\u1eb7t m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0. L\u00e0m n\u1ed5i b\u1eadt c\u00e1c g\u00f3i ho\u1eb7c d\u1ecbch v\u1ee5 sinh l\u1ee3i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<h2>Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 v\u00e0 th\u01b0 vi\u1ec7n \u2013 H\u00ecnh \u1ea3nh sinh \u0111\u1ed9ng!<\/h2>\n<p><strong>T\u00ednh n\u0103ng m\u1edbi:<\/strong> Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 v\u00e0 th\u01b0 vi\u1ec7n mang \u0111\u1ebfn h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u00e1c, phong ph\u00fa cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Discover.<\/p>\n<p><strong>T\u1ea1i sao \u0111i\u1ec1u n\u00e0y quan tr\u1ecdng:<\/strong> C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n \u0111\u1ebfn c\u00e1c trang \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>C\u00e1ch c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y:<\/strong> S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Kh\u00e1m ph\u00e1 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch ti\u1ec1m n\u0103ng b\u1eb1ng h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn, c\u00f3 th\u1ec3 vu\u1ed1t \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Th\u01b0 vi\u1ec7n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, lo\u1ea1i ph\u00f2ng v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<\/li>\n<\/ol>\n<p>Ti\u1ebfp n\u1ed1i c\u00e2u chuy\u1ec7n v\u1ec1 AI t\u1eeb <span style=\"color: red;\">phi\u00ean b\u1ea3n Google Marketing Live 2023<\/span>, Google Marketing Live 2024 mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i th\u00fa v\u1ecb cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ec3 n\u00e2ng cao n\u1ed7 l\u1ef1c marketing c\u1ee7a h\u1ecd.<\/p>\n<p>Khi b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh kh\u00e1ch s\u1ea1n. H\u00e3y \u0111\u00f3n nh\u1eadn nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y \u0111\u1ec3 n\u00e2ng cao <span style=\"color: red;\">chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a kh\u00e1ch s\u1ea1n<\/span> v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch theo nh\u1eefng c\u00e1ch m\u1edbi m\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u00f3m t\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n cho kh\u00e1ch s\u1ea1n Vi\u1ec7t Nam<\/h2>\n<p>Google Marketing Live (GML) 2024 mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3n t\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m ch\u00ednh v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang:<\/p>\n<h3>1. T\u1eadn d\u1ee5ng t\u1ed1i \u0111a PMax (Performance Max)<\/h3>\n<p>PMax l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. V\u1edbi GML 2024, PMax \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p v\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o b\u1eb1ng AI, gi\u00fap kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao m\u00e0 kh\u00f4ng c\u1ea7n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng PMax \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, v\u00ed d\u1ee5 nh\u01b0 &#8220;G\u00f3i ngh\u1ec9 d\u01b0\u1ee1ng cu\u1ed1i tu\u1ea7n&#8221; ho\u1eb7c &#8220;\u01afu \u0111\u00e3i m\u00f9a h\u00e8&#8221;.<\/li>\n<li>T\u1ea1o c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan g\u1ea7n kh\u00e1ch s\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n<h3>2. Qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng<\/h3>\n<p>Qu\u1ea3ng c\u00e1o mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng s\u1eed d\u1ee5ng video ng\u1eafn v\u00e0 h\u00ecnh \u1ea3nh 3D \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u00ecnh dung v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3 tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>T\u1ea1o video ng\u1eafn gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c lo\u1ea1i ph\u00f2ng, nh\u00e0 h\u00e0ng, spa v\u00e0 c\u00e1c ti\u1ec7n nghi kh\u00e1c c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh 3D \u0111\u1ec3 t\u1ea1o ra c\u00e1c tour du l\u1ecbch \u1ea3o, cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 kh\u00e1ch s\u1ea1n t\u1eeb xa.<\/li>\n<li>\u0110\u0103ng t\u1ea3i c\u00e1c video v\u00e0 h\u00ecnh \u1ea3nh n\u00e0y l\u00ean Google Ads v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/li>\n<\/ul>\n<h3>3. \u01afu ti\u00ean video marketing<\/h3>\n<p>Video l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. GML 2024 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a video marketing v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o video m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 video d\u1ecdc v\u00e0 qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u1ed9ng.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>T\u1ea1o c\u00e1c video ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady cho kh\u00e1ch s\u1ea1n.<\/li>\n<li>Chia s\u1ebb c\u00e1c video h\u1eadu tr\u01b0\u1eddng \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y nh\u1eefng g\u00ec di\u1ec5n ra b\u00ean trong kh\u00e1ch s\u1ea1n.<\/li>\n<li>Qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a kh\u00e1ch s\u1ea1n th\u00f4ng qua video.<\/li>\n<\/ul>\n<h3>4. T\u1eadn d\u1ee5ng AI trong t\u00ecm ki\u1ebfm<\/h3>\n<p>Google \u0111ang s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, bao g\u1ed3m c\u1ea3 vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong c\u00e1c h\u1ed9p t\u1ed5ng quan do AI t\u1ea1o ra. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 ch\u1ed7 \u1edf.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n xu\u1ea5t hi\u1ec7n trong c\u00e1c h\u1ed9p t\u1ed5ng quan do AI t\u1ea1o ra.<\/li>\n<li>L\u00e0m n\u1ed5i b\u1eadt c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a kh\u00e1ch s\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed, ti\u1ec7n nghi v\u00e0 gi\u00e1 c\u1ea3.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n<h3>5. Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/h3>\n<p>GML 2024 gi\u1edbi thi\u1ec7u c\u00f4ng c\u1ee5 Ads Data Manager, gi\u00fap kh\u00e1ch s\u1ea1n t\u1eadp trung h\u00f3a v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng, CRM v\u00e0 Google Ads.<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p.<\/li>\n<li>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 g\u1eedi email marketing, tin nh\u1eafn SMS v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a kh\u00e1c.<\/li>\n<\/ul>\n<h3>6. X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/h3>\n<p>M\u1ed9t h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd tr\u00ean Google c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. GML 2024 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 t\u1ea1o ra c\u00e1c h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n, bao g\u1ed3m h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>T\u1ea3i l\u00ean h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 kh\u00e1ch s\u1ea1n, ph\u00f2ng \u1ed1c v\u00e0 c\u00e1c ti\u1ec7n nghi kh\u00e1c.<\/li>\n<li>T\u1ea1o video gi\u1edbi thi\u1ec7u v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3.<\/li>\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1 tr\u00ean Google v\u00e0 c\u00e1c trang web \u0111\u00e1nh gi\u00e1 kh\u00e1c.<\/li>\n<\/ul>\n<h3>7. T\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn<\/h3>\n<p>GML 2024 gi\u1edbi thi\u1ec7u c\u00e1c m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn m\u1edbi trong c\u00e1c chi\u1ebfn d\u1ecbch PMax. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn thay v\u00ec ch\u1ec9 t\u0103ng doanh thu.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>\u0110\u1eb7t m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li>T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 l\u1ee3i nhu\u1eadn cao.<\/li>\n<li>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n<h3>8. S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 v\u00e0 th\u01b0 vi\u1ec7n<\/h3>\n<p>Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 v\u00e0 th\u01b0 vi\u1ec7n mang \u0111\u1ebfn h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u00e1c, phong ph\u00fa cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Discover. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>C\u00e1ch \u00e1p d\u1ee5ng:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1 \u0111\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o th\u01b0 vi\u1ec7n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, lo\u1ea1i ph\u00f2ng v\u00e0 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c c\u1eadp nh\u1eadt marketing t\u1eeb Google Marketing Live 2024, c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng doanh thu.<\/p>\n<p><strong>Nh\u1ea5n m\u1ea1nh<\/strong>: H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i m\u1edbi nh\u1ea5t t\u1eeb Google \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n lu\u00f4n \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u1eadp nh\u1eadt Marketing t\u1eeb Google Marketing Live (GML) 2024: L\u1ee3i \u00edch cho c\u00e1c Kh\u00e1ch s\u1ea1n Google Marketing Live 2024 \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt s\u00e1ng t\u1ea1o, nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i ng\u0169 th\u01b0\u01a1ng m\u1ea1i v\u00e0 marketing c\u1ee7a kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3. T\u1eeb t\u00e0i s\u1ea3n s\u00e1ng t\u1ea1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447890"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}