{"id":447883,"date":"2025-03-06T07:38:37","date_gmt":"2025-03-06T07:38:37","guid":{"rendered":"https:\/\/otavietnam.com\/quang-cao-so-khong-cookie-huong-dan-cho-nguoi-lam-khach-san\/"},"modified":"2025-03-06T07:38:37","modified_gmt":"2025-03-06T07:38:37","slug":"quang-cao-so-khong-cookie-huong-dan-cho-nguoi-lam-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quang-cao-so-khong-cookie-huong-dan-cho-nguoi-lam-khach-san\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o s\u1ed1 kh\u00f4ng cookie: H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

H\u01b0\u1edbng D\u1eabn D\u00e0nh Cho Ng\u01b0\u1eddi L\u00e0m Kh\u00e1ch S\u1ea1n: V\u01b0\u1ee3t Qua B\u1ed1i C\u1ea3nh Qu\u1ea3ng C\u00e1o S\u1ed1 Kh\u00f4ng Cookie<\/h1>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 Th\u1ebf Gi\u1edbi Qu\u1ea3ng C\u00e1o S\u1ed1 Kh\u00f4ng Cookie<\/h2>\n
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Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o s\u1ed1 \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng, v\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ed1i c\u1ea3nh. Th\u00f4ng b\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Google v\u1ec1 vi\u1ec7c tr\u00ec ho\u00e3n lo\u1ea1i b\u1ecf cookie c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u00e3 g\u00e2y ra nh\u1eefng l\u00e0n s\u00f3ng trong ng\u00e0nh. L\u00e0 m\u1ed9t
\n ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc n\u00e0o \u0111\u1ec3 v\u01b0\u1ee3t qua m\u00f4i tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n n\u00e0y.<\/p>\n<\/p><\/div>\n

\n \"Qu\u1ea3ng\n <\/div>\n

V\u1ea5n \u0110\u1ec1 Cookie: G\u00f3c Nh\u00ecn C\u1ee7a Ng\u01b0\u1eddi L\u00e0m Kh\u00e1ch S\u1ea1n<\/h2>\n
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Trong nhi\u1ec1u n\u0103m, nh\u1eefng ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n<\/strong> \u0111\u00e3 d\u1ef1a v\u00e0o cookie c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. C\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c
\n th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. Tuy nhi\u00ean, s\u1ef1 nh\u1ea5n m\u1ea1nh ng\u00e0y c\u00e0ng t\u0103ng v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 suy gi\u1ea3m kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi c\u1ee7a cookie c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n

M\u1eb7c d\u00f9 quy\u1ebft \u0111\u1ecbnh g\u1ea7n \u0111\u00e2y c\u1ee7a Google v\u1ec1 vi\u1ec7c k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a cookie c\u1ee7a b\u00ean th\u1ee9 ba mang l\u1ea1i m\u1ed9t s\u1ed1 c\u1ee9u tr\u1ee3 t\u1ea1m th\u1eddi, nh\u01b0ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i nh\u1eadn ra r\u1eb1ng \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 tr\u00ec ho\u00e3n ng\u1eafn h\u1ea1n. Xu h\u01b0\u1edbng d\u00e0i h\u1ea1n l\u00e0 r\u00f5 r\u00e0ng: m\u1ed9t s\u1ef1 thay \u0111\u1ed5i h\u01b0\u1edbng t\u1edbi m\u1ed9t h\u1ec7 sinh th\u00e1i
\n s\u1ed1 t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n.<\/p>\n<\/p><\/div>\n

T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Ng\u01b0\u1eddi L\u00e0m Kh\u00e1ch S\u1ea1n<\/h3>\n
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Vi\u1ec7c lo\u1ea1i b\u1ecf d\u1ea7n cookie c\u1ee7a b\u00ean th\u1ee9 ba ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n<\/strong> trong vi\u1ec7c theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn
\n d\u1ecbch, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec3u s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, s\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ch\u00eca kh\u00f3a \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u1ed9t th\u1ebf gi\u1edbi kh\u00f4ng cookie n\u1eb1m \u1edf d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t.<\/p>\n<\/p><\/div>\n

X\u00e2y D\u1ef1ng N\u1ec1n T\u1ea3ng V\u1eefng Ch\u1eafc: D\u1eef Li\u1ec7u C\u1ee7a B\u00ean Th\u1ee9 Nh\u1ea5t<\/h3>\n
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D\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t l\u00e0 th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch c\u1ee7a b\u1ea1n, bao g\u1ed3m l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng, \u0111\u1ecba ch\u1ec9 email, t\u01b0\u01a1ng t\u00e1c trang web v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, nh\u1eefng
\n ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t c\u1ee7a b\u1ea1n:<\/strong><\/p>\n

    \n
  1. Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/strong> Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c l\u1ee3i \u00edch ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n
  2. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch:<\/strong> Tri\u1ec3n khai c\u00e1c bi\u1ec3u m\u1eabu r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.<\/li>\n
  3. T\u1eadn d\u1ee5ng ti\u1ebfp th\u1ecb qua email:<\/strong> X\u00e2y d\u1ef1ng danh s\u00e1ch email t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n
  4. S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM:<\/strong> T\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i.<\/li>\n<\/ol><\/div>\n

    Nh\u1eefng L\u1ef1a Ch\u1ecdn Thay Th\u1ebf Cookie C\u1ee7a B\u00ean Th\u1ee9 Ba L\u00e0 G\u00ec?<\/h2>\n
    \n \"L\u1ef1a<\/p>\n

    S\u1ef1 kh\u1ea9n c\u1ea5p trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u00e3 d\u1eebng l\u1ea1i sau khi Google tuy\u00ean b\u1ed1 r\u1eb1ng Chrome s\u1ebd gi\u1eef l\u1ea1i cookie c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t cho ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, Google v\u1eabn \u0111ang ti\u1ebfn h\u00e0nh s\u00e1ng ki\u1ebfn \u200b\u200bH\u1ed9p c\u00e1t Quy\u1ec1n ri\u00eang t\u01b0
    \n c\u1ee7a m\u00ecnh, nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 cho cookie c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n

    H\u1ed9p c\u00e1t Quy\u1ec1n ri\u00eang t\u01b0 l\u00e0 t\u00ean g\u1ecdi chung \u0111\u01b0\u1ee3c \u0111\u1eb7t cho nh\u1eefng n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c \u0111ang di\u1ec5n ra nh\u1eb1m t\u1ea1o ra c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o s\u1ed1 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3. Trong m\u1ed9t th\u1eddi gian, Google \u0111\u00e3 c\u00f4ng
    \n b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c API xung quanh v\u1ea5n \u0111\u1ec1 n\u00e0y, bao g\u1ed3m Topics API, Protected Audience API v\u00e0 Attribution Reporting API.<\/p>\n

    Nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p m\u1ed9t t\u1eadp h\u1ee3p con c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a cookie c\u1ee7a b\u00ean th\u1ee9 ba theo c\u00e1ch th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n nhi\u1ec1u. M\u1eb7c d\u00f9 Google \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh gi\u1eef l\u1ea1i cookie c\u1ee7a b\u00ean th\u1ee9 ba trong th\u1eddi gian n\u00e0y, nh\u01b0ng \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00f4ng ty v\u1eabn \u0111ang
    \n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 thay th\u1ebf n\u00e0y.<\/p>\n

    \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf r\u1eb1ng xu h\u01b0\u1edbng trong d\u00e0i h\u1ea1n l\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ed9t Web t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n, m\u1eb7c d\u00f9 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 di\u1ec5n ra v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u1eadm h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u. V\u00e0o gi\u1eefa n\u0103m 2023, Google \u0111\u00e3 c\u00f4ng b\u1ed1 ph\u00e1t h\u00e0nh 6 API m\u1edbi cho
    \n Chrome phi\u00ean b\u1ea3n 115, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thay th\u1ebf m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng c\u1ee7a cookie c\u1ee7a b\u00ean th\u1ee9 ba:<\/p>\n

      \n
    1. \n Topics API<\/strong> cho ph\u00e9p tr\u00ecnh duy\u1ec7t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c danh m\u1ee5c ho\u1eb7c “ch\u1ee7 \u0111\u1ec1” quan t\u00e2m r\u1ed9ng r\u00e3i m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m m\u00e0 kh\u00f4ng c\u1ea7n theo d\u00f5i t\u1eebng c\u00e1 nh\u00e2n. V\u00ed d\u1ee5: c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ec3 d\u1ee5c, du l\u1ecbch, s\u00e1ch v\u00e0 v\u0103n h\u1ecdc.\n <\/li>\n
    2. \n Protected Audience API<\/strong> cho ph\u00e9p qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1edf th\u00edch b\u1eb1ng c\u00e1ch cho ph\u00e9p “ch\u1ee7 s\u1edf h\u1eefu nh\u00f3m quan t\u00e2m” y\u00eau c\u1ea7u tr\u00ecnh duy\u1ec7t Chrome c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00eam t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean cho m\u1ed9t nh\u00f3m quan t\u00e2m c\u1ee5 th\u1ec3.\n <\/li>\n
    3. \n Attribution Reporting API<\/strong> gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3u qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n.\n <\/li>\n
    4. \n Private Aggregation API<\/strong> ho\u1ea1t \u0111\u1ed9ng v\u1edbi d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p t\u1eeb Topics API v\u00e0 Shared Storage, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Attribution Reporting.\n <\/li>\n
    5. \n Shared Storage API<\/strong> cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan m\u00e0 kh\u00f4ng c\u1ea7n truy c\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch truy c\u1eadp.\n <\/li>\n
    6. \n Fenced Frames API<\/strong> cho ph\u00e9p c\u00e1c trang web hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch an to\u00e0n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 m\u00e0 kh\u00f4ng c\u1ea7n theo d\u00f5i ho\u1eb7c thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch truy c\u1eadp.\n <\/li>\n<\/ol>\n

      \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00e1c API n\u00e0y v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 th\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u API \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/p>\n<\/p><\/div>\n

      Nh\u1eefng Lo Ng\u1ea1i C\u1ee7a CMA<\/h4>\n
      \n \"Lo<\/p>\n

      C\u01a1 quan C\u1ea1nh tranh v\u00e0 Th\u1ecb tr\u01b0\u1eddng (CMA) c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u00e3 b\u00e0y t\u1ecf lo ng\u1ea1i v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a c\u00e1c API n\u00e0y, bao g\u1ed3m giao di\u1ec7n ch\u1ea5p thu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u1ea3 n\u0103ng l\u1ea1m d\u1ee5ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1. L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb s\u1ed1, \u0111i\u1ec1u
      \n quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y v\u00e0 chu\u1ea9n b\u1ecb \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh khi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n

      M\u1eb7c d\u00f9 ch\u00fang nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 cho cookie c\u1ee7a b\u00ean th\u1ee9 ba, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 s\u1ebd y\u00eau c\u1ea7u c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n.<\/p>\n<\/p><\/div>\n

      C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Theo D\u00f5i Thay Th\u1ebf<\/h2>\n
      \n

      Khi ng\u00e0nh c\u00f4ng nghi\u1ec7p r\u1eddi xa cookie c\u1ee7a b\u00ean th\u1ee9 ba, m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng m\u1edbi \u0111ang n\u1ed5i l\u00ean:<\/p>\n

        \n
      1. \n Consent Mode V2:<\/strong> M\u1ed9t t\u00ednh n\u0103ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u1ebb Google d\u1ef1a tr\u00ean l\u1ef1a ch\u1ecdn ch\u1ea5p thu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ed3ng \u00fd v\u1edbi cookie, Consent Mode s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi th\u1ebb \u0111\u1ec3 t\u00f4n tr\u1ecdng t\u00f9y ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi v\u1eabn cung c\u1ea5p m\u1ed9t s\u1ed1
        \n kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n d\u1eef li\u1ec7u v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3, c\u00e2n b\u1eb1ng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nhu c\u1ea7u d\u1eef li\u1ec7u c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o.\n <\/li>\n
      2. \n Enhanced Conversions:<\/strong> Vi\u1ec7c tri\u1ec3n khai \u0111i\u1ec1u n\u00e0y c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a ph\u00e9p \u0111o chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t. N\u00f3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u0103m nh\u01b0 \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u1edbi chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf, ngay
        \n c\u1ea3 khi cookie b\u1ecb gi\u1edbi h\u1ea1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u0103m an to\u00e0n \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n ph\u00e9p \u0111o, Enhanced Conversions cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 \u0111\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.\n <\/li>\n
      3. \n Server-Side Tracking:<\/strong> Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1eedi \u0111\u1ebfn m\u00e1y ch\u1ee7. Thay v\u00ec \u0111\u1eb7t pixel ho\u1eb7c t\u1eadp l\u1ec7nh theo d\u00f5i tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 x\u1eed l\u00fd \u1edf ph\u00eda m\u00e1y ch\u1ee7. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u1ea3m thi\u1ec3u vi\u1ec7c
        \n ti\u1ebfp x\u00fac d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng trong tr\u00ecnh duy\u1ec7t, c\u1ea3i thi\u1ec7n b\u1ea3o m\u1eadt v\u00e0 hi\u1ec7u su\u1ea5t trang web \u0111\u1ed3ng th\u1eddi cho ph\u00e9p theo d\u00f5i hi\u1ec7u qu\u1ea3.\n <\/li>\n
      4. \n Customer Lists:<\/strong> \u0110i\u1ec1u n\u00e0y s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea3i l\u00ean danh s\u00e1ch th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u0103m, nh\u01b0 \u0111\u1ecba ch\u1ec9 email, l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng cho m\u1ee5c \u0111\u00edch nh\u1eafm m\u1ee5c ti\u00eau ho\u1eb7c \u0111o l\u01b0\u1eddng.
        \n C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 cung c\u1ea5p tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p thay v\u00ec theo d\u00f5i c\u1ee7a b\u00ean th\u1ee9 ba, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 \u00fd th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng.\n <\/li>\n
      5. \n Offline Conversion Tracking:<\/strong> OCT k\u1ebft n\u1ed1i c\u00e1c t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1edbi chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c m\u00e3 \u0111\u1ecbnh danh duy nh\u1ea5t \u0111\u1ec3 li\u00ean k\u1ebft c\u00e1c l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng ngo\u1ea1i tuy\u1ebfn nh\u01b0 cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c mua h\u00e0ng
        \n t\u1ea1i c\u1eeda h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o theo d\u00f5i tr\u1ef1c tuy\u1ebfn m\u1edf r\u1ed9ng, thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i trong th\u1ebf gi\u1edbi th\u1ef1c.\n <\/li>\n<\/ol><\/div>\n

        Chi\u1ebfn L\u01b0\u1ee3c D\u00e0i H\u1ea1n Cho Doanh Nghi\u1ec7p Nh\u1ecf<\/h2>\n

        Chi\u1ebfn L\u01b0\u1ee3c Thu Th\u1eadp D\u1eef Li\u1ec7u C\u1ee7a B\u00ean Th\u1ee9 Nh\u1ea5t<\/h3>\n
        \n \"Chi\u1ebfn<\/p>\n

        Chuy\u1ec3n tr\u1ecdng t\u00e2m c\u1ee7a b\u1ea1n sang thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/p>\n

          \n
        • Th\u00eam bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd \u0111\u1ec3 thu th\u1eadp email tr\u00ean trang web.<\/li>\n
        • T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n
        • S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web.<\/li>\n
        • Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 doanh nghi\u1ec7p v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

          Qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng tin:<\/p>\n

            \n
          • H\u00e3y c\u1edfi m\u1edf v\u00e0 minh b\u1ea1ch v\u1ec1 c\u00e1ch b\u1ea1n thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
          • Giao ti\u1ebfp v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin c\u1ee7a h\u1ecd.<\/li>\n
          • Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 tho\u00e1t ra v\u00e0 cho ph\u00e9p h\u1ecd t\u00f9y ch\u1ecdn t\u1eeb ch\u1ed1i. Kh\u00e1ch h\u00e0ng ph\u1ea3i c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/li>\n
          • Cung c\u1ea5p \u0111\u00e0o t\u1ea1o th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n
          • \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng CRM m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul><\/div>\n

            \u0110a D\u1ea1ng H\u00f3a C\u00e1c K\u00eanh Ti\u1ebfp Th\u1ecb C\u1ee7a B\u1ea1n<\/h3>\n
            \n

            C\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf t\u1ea5t c\u1ea3 tr\u1ee9ng v\u00e0o m\u1ed9t gi\u1ecf. C\u00f3, nhu c\u1ea7u v\u1ec1 PPC s\u1ebd lu\u00f4n \u1edf \u0111\u00f3; tuy nhi\u00ean, tr\u01b0\u1edbc b\u01b0\u1edbc \u0111i quy\u1ebft li\u1ec7t n\u00e0y, \u0111i\u1ec1u b\u1eaft bu\u1ed9c hi\u1ec7n nay l\u00e0 ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb trong\/gi\u1eefa:<\/p>\n

              \n
            • Ti\u1ebfp th\u1ecb n\u1ed9i dung: \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n.<\/li>\n
            • Ti\u1ebfp th\u1ecb qua email: \u0110\u01b0\u1ee3c k\u00edch ho\u1ea1t theo t\u1eebng giai \u0111o\u1ea1n b\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t.<\/li>\n
            • Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/li>\n<\/ul>\n

              \u0110a d\u1ea1ng h\u00f3a cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a b\u1ea1n v\u00e0o b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng ho\u1eb7c c\u00f4ng ngh\u1ec7 n\u00e0o.<\/p>\n<\/p><\/div>\n

              N\u1eafm B\u1eaft Nh\u1eafm M\u1ee5c Ti\u00eau Theo Ng\u1eef C\u1ea3nh<\/h3>\n
              \n

              Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh l\u00e0 m\u1ed9t lo\u1ea1i nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo n\u1ed9i dung trang web ch\u1ee9 kh\u00f4ng ph\u1ea3i theo h\u1ed3 s\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

              C\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y:<\/strong><\/p>\n

                \n
              • Ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan, c\u00f3 \u00fd ngh\u0129a ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n
              • Ch\u1ecdn v\u1ecb tr\u00ed m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng xem nh\u1ea5t.<\/li>\n
              • T\u1ea1o ra m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o d\u00e0nh ri\u00eang cho c\u00e1c ng\u1eef c\u1ea3nh kh\u00e1c nhau \u0111\u1ec3 nh\u1eafc nh\u1edf s\u1ef1 li\u00ean quan.<\/li>\n<\/ul>\n

                \u01afu \u0110i\u1ec3m C\u1ee7a Nh\u1eafm M\u1ee5c Ti\u00eau Theo Ng\u1eef C\u1ea3nh:<\/strong><\/p>\n

                  \n
                • Th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 v\u00ec n\u00f3 kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/li>\n
                • Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u00edch c\u1ef1c quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan l\u00e0 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3. Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Nh\u1eafm M\u1ee5c Ti\u00eau Theo Ng\u1eef C\u1ea3nh<\/li>\n
                • \u0110\u1ed9 ch\u00ednh x\u00e1c trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n
                • Y\u00eau c\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e2n t\u00edch n\u1ed9i dung.<\/li>\n<\/ul><\/div>\n

                  S\u1eed D\u1ee5ng C\u00e1c Gi\u1ea3i Ph\u00e1p Theo D\u00f5i T\u1eadp Trung V\u00e0o Quy\u1ec1n Ri\u00eang T\u01b0<\/h3>\n
                  \n

                  Ti\u1ebfp theo l\u00e0 theo d\u00f5i ph\u00eda m\u00e1y ch\u1ee7 v\u00e0 c\u00e1c API chuy\u1ec3n \u0111\u1ed5i (tham kh\u1ea3o ph\u1ea7n Ph\u01b0\u01a1ng Ph\u00e1p Theo D\u00f5i Thay Th\u1ebf c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin). C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y chuy\u1ec3n vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng sang m\u00e1y ch\u1ee7 c\u1ee7a b\u1ea1n.
                  \n \u01afu \u0111i\u1ec3m:<\/strong><\/p>\n

                    \n
                  • \n C\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u:<\/strong> Theo d\u00f5i ph\u00eda m\u00e1y ch\u1ee7 c\u00f3 th\u1ec3 ghi l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n m\u00e0 theo d\u00f5i ph\u00eda m\u00e1y kh\u00e1ch c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 do tr\u00ecnh ch\u1eb7n qu\u1ea3ng c\u00e1o ho\u1eb7c h\u1ea1n ch\u1ebf c\u1ee7a tr\u00ecnh duy\u1ec7t.\n <\/li>\n
                  • \n Kh\u1ea3 n\u0103ng theo d\u00f5i \u0111a thi\u1ebft b\u1ecb:<\/strong> C\u00e1c gi\u1ea3i ph\u00e1p ph\u00eda m\u00e1y ch\u1ee7 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau.\n <\/li>\n
                  • \n Kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu trong t\u01b0\u01a1ng lai:<\/strong> Khi c\u00e1c h\u1ea1n ch\u1ebf c\u1ee7a tr\u00ecnh duy\u1ec7t \u0111\u1ed1i v\u1edbi cookie v\u00e0 theo d\u00f5i ph\u00eda m\u00e1y kh\u00e1ch t\u0103ng l\u00ean, c\u00e1c gi\u1ea3i ph\u00e1p ph\u00eda m\u00e1y ch\u1ee7 c\u00f3 kh\u1ea3 n\u0103ng v\u1eabn \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong d\u00e0i h\u1ea1n.\n <\/li>\n
                  • \n Kh\u1ea3 n\u0103ng l\u00e0m phong ph\u00fa d\u1eef li\u1ec7u:<\/strong> Theo d\u00f5i ph\u00eda m\u00e1y ch\u1ee7 cho ph\u00e9p t\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch, c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft phong ph\u00fa h\u01a1n.\n <\/li>\n<\/ul>\n

                    Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n

                      \n
                    • \n T\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p:<\/strong> Theo d\u00f5i ph\u00eda m\u00e1y ch\u1ee7 v\u00e0 c\u00e1c API chuy\u1ec3n \u0111\u1ed5i ph\u1ee9c t\u1ea1p h\u01a1n v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00eda m\u00e1y kh\u00e1ch truy\u1ec1n th\u1ed1ng, c\u00f3 kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u c\u00e1c k\u1ef9 n\u0103ng ho\u1eb7c t\u00e0i nguy\u00ean chuy\u00ean bi\u1ec7t \u0111\u1ec3 tri\u1ec3n khai v\u00e0 b\u1ea3o tr\u00ec.\n <\/li>\n
                    • \n C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ed9 tr\u1ec5 ti\u1ec1m \u1ea9n:<\/strong> Theo d\u00f5i ph\u00eda m\u00e1y ch\u1ee7 c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 ch\u1eadm tr\u1ec5 nh\u1ecf trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00e2n t\u00edch ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a theo th\u1eddi gian th\u1ef1c.\n <\/li>\n
                    • \n B\u1ea3o tr\u00ec li\u00ean t\u1ee5c:<\/strong> C\u00e1c gi\u1ea3i ph\u00e1p ph\u00eda m\u00e1y ch\u1ee7 th\u01b0\u1eddng y\u00eau c\u1ea7u c\u1eadp nh\u1eadt v\u00e0 b\u1ea3o tr\u00ec th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang v\u1eabn hi\u1ec7u qu\u1ea3 v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 \u0111ang ph\u00e1t tri\u1ec3n.\n <\/li>\n<\/ul>\n

                      C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean qu\u00e1 k\u1ef9 thu\u1eadt. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c m\u1ed9t c\u01a1 quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tri\u1ec3n khai c\u1ee7a ch\u00fang.<\/p>\n<\/p><\/div>\n

                      \u0110\u1ea7u T\u01b0 V\u00e0o T\u1ed1i \u01afu H\u00f3a S\u00e1ng T\u1ea1o<\/h3>\n
                      \n

                      V\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c gi\u1ea3m trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau, qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft:<\/p>\n

                        \n
                      • Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng bom t\u1ea5n.<\/li>\n
                      • H\u00e3y t\u00e1o b\u1ea1o, r\u00f5 r\u00e0ng trong b\u1ea3n sao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 nhanh ch\u00f3ng trong vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n.<\/li>\n
                      • Ki\u1ec3m tra c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec1u g\u00ec s\u1ebd t\u1ea1o k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/li>\n
                      • Ch\u1ea1y th\u1eed nghi\u1ec7m A\/B tr\u00ean c\u00e1c bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o, h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1 ho\u1eb7c CTA.<\/li>\n<\/ul><\/div>\n

                        N\u1eafm B\u1eaft C\u00e1c Gi\u1ea3i Ph\u00e1p \u01afu Ti\u00ean Quy\u1ec1n Ri\u00eang T\u01b0<\/h3>\n
                        \n

                        Theo d\u00f5i nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong H\u1ed9p c\u00e1t Quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Google v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng kh\u00e1c. H\u00e3y chu\u1ea9n b\u1ecb ki\u1ec3m tra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y v\u00e0 m\u1edf r\u1ed9ng vi\u1ec7c \u00e1p d\u1ee5ng ch\u00fang khi ph\u00e1t h\u00e0nh \u0111\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u. Hi\u1ec7n
                        \n t\u1ea1i, h\u00e3y b\u1eadt Enhanced Conversions b\u00ean trong Google Ads \u0111\u1ec3 cung c\u1ea5p m\u1ed9t m\u00f4 h\u00ecnh t\u1ed1t h\u01a1n v\u1ec1 l\u1ee3i nhu\u1eadn chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS) c\u1ee7a b\u1ea1n b\u1eb1ng d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t \u0111\u01b0\u1ee3c b\u0103m.<\/p>\n<\/p><\/div>\n

                        \u0110\u00e0o T\u1ea1o V\u00e0 Gi\u00e1o D\u1ee5c Nh\u00e2n Vi\u00ean<\/h3>\n
                        \n

                        Cung c\u1ea5p \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c cho l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u1ee7a b\u1ea1n:<\/p>\n

                          \n
                        • Gi\u00e1o d\u1ee5c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/li>\n
                        • C\u1eadp nh\u1eadt cho h\u1ecd t\u1ea5t c\u1ea3 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 m\u1edbi nh\u1ea5t v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n
                        • Ti\u1ebfn h\u00e0nh \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t trong vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n
                        • X\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a nh\u1eadn th\u1ee9c v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul><\/div>\n

                          H\u1ee3p T\u00e1c V\u1edbi C\u00e1c Chuy\u00ean Gia<\/h3>\n
                          \n

                          Vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng cookie c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n. M\u1ed9t c\u01a1 quan ho\u1eb7c c\u1ed1 v\u1ea5n PPC c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t m\u1edbi nh\u1ea5t, tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p theo d\u00f5i v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau n\u00e2ng cao v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n trong b\u1ed1i c\u1ea3nh
                          \n m\u1edbi n\u00e0y. Khi ch\u1ecdn m\u1ed9t c\u01a1 quan:<\/p>\n

                            \n
                          • Ki\u1ec3m tra kinh nghi\u1ec7m trong c\u00e1c chi\u1ebfn d\u1ecbch \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n
                          • H\u1ecfi v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u1eafm m\u1ee5c ti\u00eau thay th\u1ebf.<\/li>\n
                          • H\u1ecd c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 v\u1ec1 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh.<\/li>\n<\/ul><\/div>\n

                            B\u1eaft \u0110\u1ea7u Ngay B\u00e2y Gi\u1edd V\u00e0 Linh Ho\u1ea1t Khi Qu\u1ea3ng C\u00e1o S\u1ed1 Thay \u0110\u1ed5i<\/h2>\n
                            \n

                            Quy\u1ebft \u0111\u1ecbnh c\u1ee7a Google gi\u1eef l\u1ea1i cookie c\u1ee7a b\u00ean th\u1ee9 ba trong Chrome \u0111\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong b\u1ed1i c\u1ea3nh qu\u1ea3ng c\u00e1o s\u1ed1.<\/p>\n

                            M\u1eb7c d\u00f9 \u0111\u1ed9ng th\u00e1i n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd cho nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o cookie c\u1ee7a b\u00ean th\u1ee9 ba m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 th\u1edf, nh\u01b0ng n\u00f3 kh\u00f4ng thay \u0111\u1ed5i xu h\u01b0\u1edbng chung h\u01b0\u1edbng t\u1edbi quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 quy\u1ec1n ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

                            C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c v\u1ea1ch ra trong b\u00e0i vi\u1ebft n\u00e0y – t\u1eadp trung v\u00e0o thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, \u0111a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, n\u1eafm b\u1eaft nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o quy\u1ec1n ri\u00eang t\u01b0 – v\u1eabn ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong qu\u1ea3ng
                            \n c\u00e1o s\u1ed1.<\/p>\n

                            Nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 chu\u1ea9n b\u1ecb cho m\u1ed9t t\u01b0\u01a1ng lai n\u01a1i quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean.<\/p>\n

                            \u0110\u00fang v\u1eady, cookie c\u1ee7a b\u00ean th\u1ee9 ba v\u1eabn t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n d\u1ef1 ki\u1ebfn \u200b\u200bban \u0111\u1ea7u, nh\u01b0ng vi\u1ec7c th\u00fac \u0111\u1ea9y t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o th\u00e2n thi\u1ec7n v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 h\u01a1n v\u1eabn ti\u1ebfp t\u1ee5c.<\/p>\n

                            B\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ngay b\u00e2y gi\u1edd, b\u1ea1n s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai, cho d\u00f9 ch\u00fang \u0111\u1ebfn t\u1eeb c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd, ch\u00ednh s\u00e1ch tr\u00ecnh duy\u1ec7t hay k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i.<\/p>\n

                            Th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u b\u1ea3o v\u1ec7 t\u01b0\u01a1ng lai l\u00e0 b\u00e2y gi\u1edd. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 ki\u1ec3m tra c\u00e1c kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng m\u1edbi.<\/p>\n

                            Lu\u00f4n \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n trong c\u00e1c c\u00f4ng ngh\u1ec7 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 nh\u01b0 H\u1ed9p c\u00e1t Quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Google v\u00e0 chu\u1ea9n b\u1ecb ki\u1ec3m tra v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi n\u00e0y khi ch\u00fang c\u00f3 s\u1eb5n.<\/p>\n

                            \u00c1p d\u1ee5ng m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh. T\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1 c\u00f3 th\u1ec3 kh\u00f4ng ch\u1eafc ch\u1eafn.<\/p>\n

                            Tuy nhi\u00ean, v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y th\u00e0nh c\u01a1 h\u1ed9i cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n<\/p><\/div>\n

                            Adara (M\u1ed9t C\u00f4ng Ty RateGain) C\u00f3 Th\u1ec3 Gi\u00fap Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n
                            \n

                            Adara, m\u1ed9t c\u00f4ng ty RateGain, hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong b\u1ed1i c\u1ea3nh s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n. C\u00f4ng ngh\u1ec7 an to\u00e0n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u danh t\u00ednh ri\u00eang t\u01b0 c\u1ee7a ch\u00fang t\u00f4i cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh
                            \n x\u00e1c m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                            Adara \u0111\u00e3 l\u00e0 ng\u01b0\u1eddi ti\u00ean phong v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 k\u1ec3 t\u1eeb n\u0103m 2019. C\u00f4ng ngh\u1ec7 c\u1ee7a ch\u00fang t\u00f4i gi\u1ea3m thi\u1ec3u s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o cookie c\u1ee7a b\u00ean th\u1ee9 ba, cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c m\u00e0 kh\u00f4ng hy sinh quy\u1ec1n ri\u00eang t\u01b0. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u,
                            \n ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, b\u00e1o c\u00e1o s\u00e2u s\u1eafc v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch li\u1ec1n m\u1ea1ch. SDK c\u1ee7a ch\u00fang t\u00f4i cho ph\u00e9p kh\u00e1ch h\u00e0ng ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch tu\u00e2n th\u1ee7 quy\u1ec1n ri\u00eang t\u01b0 hi\u1ec7u qu\u1ea3 b\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t.<\/p>\n

                            Adara t\u0103ng g\u1ea5p \u0111\u00f4i c\u00e1c gi\u1ea3i ph\u00e1p \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0 \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi b\u1ed1i c\u1ea3nh cookie \u0111ang ph\u00e1t tri\u1ec3n. Tr\u1ecdng t\u00e2m c\u1ee7a ch\u00fang t\u00f4i v\u00e0o vi\u1ec7c gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o cookie c\u1ee7a b\u00ean th\u1ee9 ba, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f4ng ngh\u1ec7 \u0111\u00e1ng k\u1ec3, \u0111\u1ecbnh v\u1ecb ch\u00fang t\u00f4i l\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u
                            \n trong ng\u00e0nh. Ch\u00fang t\u00f4i cam k\u1ebft cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kh\u00f4ng ph\u00e2n bi\u1ec7t ID, m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang t\u00f4i v\u01b0\u1ee3t ra ngo\u00e0i hi\u1ec3n th\u1ecb theo ch\u01b0\u01a1ng tr\u00ecnh sang CTV v\u00e0 DOOH. C\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c nh\u01b0 s\u1ef1 h\u1ee3p t\u00e1c UID 2.0 c\u1ee7a ch\u00fang t\u00f4i v\u1edbi The Trade Desk c\u1ee7ng c\u1ed1 kh\u1ea3 n\u0103ng c\u1ee7a
                            \n ch\u00fang t\u00f4i trong vi\u1ec7c cung c\u1ea5p c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 t\u00e1c \u0111\u1ed9ng cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u.<\/p>\n

                            Adara cam k\u1ebft b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m. Ch\u00fang t\u00f4i b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n cao nh\u1ea5t. H\u1ee3p t\u00e1c v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng \u0111\u1ed3ng th\u1eddi
                            \n \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 trong b\u1ed1i c\u1ea3nh s\u1ed1 ph\u1ee9c t\u1ea1p ng\u00e0y nay.<\/p>\n

                            B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Adara, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i thay th\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<\/p><\/div>\n

                            Nh\u1eefng G\u00ec B\u1ea1n Nh\u1eadn \u0110\u01b0\u1ee3c:<\/h3>\n
                            \n
                              \n
                            1. \n C\u00e1ch ti\u1ebfp c\u1eadn \u01b0u ti\u00ean quy\u1ec1n ri\u00eang t\u01b0:<\/strong> C\u00f4ng ngh\u1ec7 c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi quy\u1ec1n ri\u00eang t\u01b0 l\u00e0 c\u1ed1t l\u00f5i, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 d\u1eef li\u1ec7u.\n <\/li>\n
                            2. \n Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e2ng cao:<\/strong> S\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u danh t\u00ednh ri\u00eang t\u01b0 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\n <\/li>\n
                            3. \n \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd:<\/strong> Thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/li>\n
                            4. \n T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch:<\/strong> C\u00f4ng ngh\u1ec7 c\u1ee7a ch\u00fang t\u00f4i t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.\n <\/li>\n<\/ol>\n

                              B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Adara, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd trong khi ch\u00fang t\u00f4i x\u1eed l\u00fd nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a b\u1ed1i c\u1ea3nh s\u1ed1 \u0111ang thay \u0111\u1ed5i.<\/p>\n

                              B\u1ea1n c\u00f3 mu\u1ed1n kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch Adara c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng?<\/strong><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                              H\u01b0\u1edbng D\u1eabn D\u00e0nh Cho Ng\u01b0\u1eddi L\u00e0m Kh\u00e1ch S\u1ea1n: V\u01b0\u1ee3t Qua B\u1ed1i C\u1ea3nh Qu\u1ea3ng C\u00e1o S\u1ed1 Kh\u00f4ng Cookie Gi\u1edbi Thi\u1ec7u V\u1ec1 Th\u1ebf Gi\u1edbi Qu\u1ea3ng C\u00e1o S\u1ed1 Kh\u00f4ng Cookie Th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o s\u1ed1 \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng, v\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 c\u00e1c thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh \u0111ang […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447883"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}