{"id":447882,"date":"2025-03-06T07:37:29","date_gmt":"2025-03-06T07:37:29","guid":{"rendered":"https:\/\/otavietnam.com\/bao-cao-str-khach-san-huong-dan-doc-va-phan-tich-tu-a-z\/"},"modified":"2025-03-06T07:37:29","modified_gmt":"2025-03-06T07:37:29","slug":"bao-cao-str-khach-san-huong-dan-doc-va-phan-tich-tu-a-z","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bao-cao-str-khach-san-huong-dan-doc-va-phan-tich-tu-a-z\/","title":{"rendered":"B\u00e1o c\u00e1o STR kh\u00e1ch s\u1ea1n: H\u01b0\u1edbng d\u1eabn \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch t\u1eeb A-Z"},"content":{"rendered":"<h1>B\u00e1o C\u00e1o Sao Kh\u00e1ch S\u1ea1n (STR): H\u01b0\u1edbng D\u1eabn \u0110\u1ecdc B\u00e1o C\u00e1o STR T\u1eeb SiteMinder<\/h1>\n<h2>B\u00e1o C\u00e1o STAR (STR) Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n<p>\n    B\u00e1o c\u00e1o STAR, hay c\u00f2n g\u1ecdi l\u00e0 b\u00e1o c\u00e1o STR, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 so s\u00e1nh hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n so v\u1edbi m\u1ed9t nh\u00f3m c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 (\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh).\n  <\/p>\n<p>\n    V\u1eady STR c\u00f3 \u00fd ngh\u0129a g\u00ec trong b\u00e1o c\u00e1o b\u1ea5t \u0111\u1ed9ng s\u1ea3n? STR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Smith Travel Research, t\u1ed5 ch\u1ee9c cung c\u1ea5p b\u00e1o c\u00e1o STAR. M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c vi\u1ebft l\u00e0 &#8216;STR&#8217;, c\u00e1ch ph\u00e1t \u00e2m \u0111\u00fang l\u00e0 &#8216;STAR&#8217;, v\u00ec v\u1eady c\u00e1c thu\u1eadt ng\u1eef &#8216;b\u00e1o c\u00e1o STR&#8217; v\u00e0 &#8216;b\u00e1o c\u00e1o STAR&#8217; th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau.\n  <\/p>\n<p>\n    C\u1ea7n l\u01b0u \u00fd r\u1eb1ng b\u00e1o c\u00e1o STR ho\u1eb7c b\u00e1o c\u00e1o STAR kh\u00f4ng li\u00ean quan \u0111\u1ebfn x\u1ebfp h\u1ea1ng sao gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch. Thay v\u00e0o \u0111\u00f3, b\u00e1o c\u00e1o STR s\u1eed d\u1ee5ng nhi\u1ec1u KPI v\u00e0 s\u1ed1 li\u1ec7u \u0111\u1ec3 cho bi\u1ebft kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, STR Inc. s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb nh\u00f3m c\u1ea1nh tranh c\u1ee7a b\u1ea1n (compset), l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c kh\u00e1ch s\u1ea1n m\u00e0 b\u1ea1n ch\u1ecdn \u0111\u1ec3 so s\u00e1nh.\n  <\/p>\n<p>\n    B\u00e1o c\u00e1o STR th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh h\u00e0ng tu\u1ea7n, m\u1eb7c d\u00f9 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eadn b\u00e1o c\u00e1o h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng n\u0103m n\u1ebfu mu\u1ed1n.\n  <\/p>\n<p>\n    <strong>H\u01b0\u1edbng d\u1eabn n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 c\u00f4ng c\u1ee5 so s\u00e1nh kh\u00e1ch s\u1ea1n thi\u1ebft y\u1ebfu n\u00e0y: b\u00e1o c\u00e1o STR l\u00e0 g\u00ec, n\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec, c\u00e1ch l\u1ea5y b\u00e1o c\u00e1o v\u00e0 c\u00e1ch \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch b\u00e1o c\u00e1o.<\/strong>\n  <\/p>\n<p>M\u1ee5c l\u1ee5c<\/p>\n<h2>STR \u0110\u1ea1i Di\u1ec7n Cho \u0110i\u1ec1u G\u00ec Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n?<\/h2>\n<p>Tr\u01b0\u1edbc khi ch\u00fang ta xem x\u00e9t b\u00e1o c\u00e1o STR chi ti\u1ebft h\u01a1n, &#8216;STR&#8217; ch\u00ednh x\u00e1c l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec?<\/p>\n<p>\n    STR Inc. l\u00e0 m\u1ed9t c\u00f4ng ty ph\u00e2n t\u00edch kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1985 v\u1edbi t\u00ean g\u1ecdi Smith Travel Research. C\u00f4ng ty l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong l\u0129nh v\u1ef1c<br \/>\n    <a href=\"#\">so s\u00e1nh chu\u1ea9n ng\u00e0nh kh\u00e1ch s\u1ea1n<\/a> v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m cung v\u00e0 c\u1ea7u c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 th\u1ecb ph\u1ea7n tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u.\n  <\/p>\n<p>\n    V\u00ed d\u1ee5, <a href=\"#\">d\u1eef li\u1ec7u STR<\/a> ti\u1ebft l\u1ed9 r\u1eb1ng <a href=\"#\">t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y trung b\u00ecnh<\/a> tr\u00ean c\u00e1c kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3 v\u00e0o th\u00e1ng 8 n\u0103m 2022 l\u00e0 66,5% v\u00e0<br \/>\n    <a href=\"#\">gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y<\/a> l\u00e0 151,49 \u0111\u00f4 la M\u1ef9.\n  <\/p>\n<p>\n    STR Inc. bi\u00ean so\u1ea1n t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c th\u00e0nh b\u00e1o c\u00e1o STR, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n c\u1ea7u s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 li\u00ean quan.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/mat-chu-o-mom-chu-a-truoc-7-khach-san-doc-dao-nhat-the-gioi-5-1-2018-5-e1546656990751.jpg\"\n      alt=\"B\u00e1o c\u00e1o STR\"\n    \/>\n  <\/div>\n<h2>B\u00e1o C\u00e1o STR C\u00f3 Th\u1ec3 Gi\u00fap G\u00ec?<\/h2>\n<p>B\u00e1o c\u00e1o STR c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n<ul>\n<li>So s\u00e1nh v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n<\/li>\n<li>Lu\u00f4n d\u1eabn \u0111\u1ea7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/li>\n<li>Hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u1ee7 ti\u00eau chu\u1ea9n l\u00e0 hi\u1ec7u su\u1ea5t &#8216;t\u1ed1t&#8217; v\u00e0 &#8216;x\u1ea5u&#8217; cho th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/li>\n<li>\n      \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 <a href=\"#\">c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng sinh l\u1eddi<\/a>\n    <\/li>\n<li>Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n theo th\u1eddi gian<\/li>\n<li>\n      Xem nh\u1eefng thay \u0111\u1ed5i v\u1ec1 cung, c\u1ea7u v\u00e0 doanh thu cho th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: do kh\u00e1ch s\u1ea1n m\u1edbi, nhi\u1ec1u\/\u00edt kh\u00e1ch h\u00e0ng h\u01a1n ho\u1eb7c thay \u0111\u1ed5i kinh t\u1ebf)\n    <\/li>\n<\/ul>\n<h3>So S\u00e1nh V\u1edbi M\u1ed9t Compset T\u1ed1i \u01afu<\/h3>\n<p>\n    So s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng khi \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111\u1ec3 so s\u00e1nh ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n ch\u1ecdn m\u1ed9t nh\u00f3m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 h\u1ed3 s\u01a1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\u0110\u00e2y l\u00e0 n\u01a1i t\u1eadp h\u1ee3p c\u1ea1nh tranh c\u1ee7a b\u1ea1n, ho\u1eb7c compset, xu\u1ea5t hi\u1ec7n.<\/p>\n<p>\n    Khi \u0111\u1eb7t h\u00e0ng b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u1ea7n ch\u1ecdn m\u1ed9t compset, m\u00e0 STR Inc. s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 bi\u00ean so\u1ea1n v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>N\u00f3i chung, m\u1ed9t compset t\u1ed1i \u01b0u bao g\u1ed3m 3-5 kh\u00e1ch s\u1ea1n:<\/p>\n<ul>\n<li>\n      N\u1eb1m trong c\u00f9ng khu v\u1ef1c \u0111\u1ecba l\u00fd v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n (m\u1ed9t s\u1ed1 ngo\u1ea1i l\u1ec7 \u0111\u1ed1i v\u1edbi \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t khu v\u1ef1c r\u1ea5t xa ho\u1eb7c c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c trong khu v\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t)\n    <\/li>\n<li>C\u00f3 ph\u00f2ng gi\u00e1 t\u01b0\u01a1ng t\u1ef1<\/li>\n<li>Cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0\/ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1<\/li>\n<\/ul>\n<p>\n    M\u1ed9t \u0111i\u1ec1u c\u1ea7n ghi nh\u1edb l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i compset c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c b\u00e1o c\u00e1o STR ti\u1ebfp theo, v\u00ec v\u1eady \u0111\u1eebng qu\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c l\u00e0m cho n\u00f3 ho\u00e0n h\u1ea3o ngay l\u1ea7n \u0111\u1ea7u ti\u00ean.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/2137335_e9c334edc1293959ac7abba1b8dfd500.jpg\"\n      alt=\"Compset t\u1ed1i \u01b0u\"\n    \/>\n  <\/div>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Nh\u1eadn B\u00e1o C\u00e1o STAR Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n<p>\n    \u0110\u1ec3 nh\u1eadn b\u00e1o c\u00e1o STR, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp <a href=\"#\">trang web STR<\/a> v\u00e0 y\u00eau c\u1ea7u b\u1ea3n demo ho\u1eb7c mua b\u00e1o c\u00e1o. Sau khi \u0111\u0103ng k\u00fd, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn nh\u1eadn b\u00e1o c\u00e1o m\u1edbi h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng n\u0103m.<br \/>\n    \u0110\u00e2y l\u00e0 c\u00e1ch nh\u1eadn b\u00e1o c\u00e1o sao cho kh\u00e1ch s\u1ea1n trong ba b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n:\n  <\/p>\n<ul>\n<li>\n      <b>B\u01b0\u1edbc 1:<\/b> \u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn str.com. Sau \u0111\u00f3, nh\u1ea5p v\u00e0o &#8220;Y\u00eau c\u1ea7u b\u1ea3n demo&#8221;, tr\u00ean trang ch\u1ee7 ho\u1eb7c b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t b\u00e1o c\u00e1o c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n quan t\u00e2m (trong &#8220;Gi\u1ea3i ph\u00e1p d\u1eef li\u1ec7u&#8221; > &#8220;D\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t&#8221; trong menu ch\u00ednh).\n    <\/li>\n<li>\n      <b>B\u01b0\u1edbc 2:<\/b> \u0110i\u1ec1n th\u00f4ng tin c\u1ee7a b\u1ea1n. Sau khi b\u1ea1n nh\u1ea5p v\u00e0o &#8220;Y\u00eau c\u1ea7u b\u1ea3n demo&#8221;, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u cung c\u1ea5p m\u1ed9t s\u1ed1 chi ti\u1ebft c\u01a1 b\u1ea3n v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. STR s\u1ebd s\u1edbm li\u00ean h\u1ec7 v\u1edbi b\u1ea3n demo v\u00e0 n\u1ebfu m\u1ecdi vi\u1ec7c su\u00f4n s\u1ebb, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn t\u1ea1o t\u00e0i kho\u1ea3n STR.\n    <\/li>\n<li>\n      <b>B\u01b0\u1edbc 3:<\/b> \u0110\u0103ng nh\u1eadp v\u00e0 t\u1ea1o b\u00e1o c\u00e1o. B\u1ea3n demo ho\u00e0n th\u00e0nh v\u00e0 t\u00e0i kho\u1ea3n STR \u0111\u01b0\u1ee3c t\u1ea1o, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp, ch\u1ecdn g\u00f3i STR c\u1ee7a m\u00ecnh v\u00e0 b\u1eaft \u0111\u1ea7u t\u1ea1o b\u00e1o c\u00e1o th\u00f4ng qua trang t\u1ed5ng quan STR c\u1ee7a b\u1ea1n.\n    <\/li>\n<\/ul>\n<p>\n    B\u1ea1n s\u1ebd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o 18 th\u00e1ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed, bao g\u1ed3m thay \u0111\u1ed5i ph\u1ea7n tr\u0103m v\u00e0 ch\u1ec9 s\u1ed1 d\u1eef li\u1ec7u h\u00e0ng n\u0103m, t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay v\u00e0 d\u1eef li\u1ec7u ch\u1ea1y 3 v\u00e0 12 th\u00e1ng. C\u00e1c b\u00e1o c\u00e1o bao g\u1ed3m nhi\u1ec1u KPI v\u00e0 s\u1ed1 li\u1ec7u kh\u00e1c nhau, ch\u00fang ta s\u1ebd \u0111\u1ec1 c\u1eadp chi ti\u1ebft h\u01a1n b\u00ean d\u01b0\u1edbi.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/uploaded-thanhthuybna-2023_05_12-_biosphere-at-treehotel-big-5-4882-7822.jpg\"\n      alt=\"T\u1ea1o b\u00e1o c\u00e1o STR\"\n    \/>\n  <\/div>\n<h2>C\u00e1ch \u0110\u1ecdc V\u00e0 Ph\u00e2n T\u00edch B\u00e1o C\u00e1o STR<\/h2>\n<p>\n    Nh\u00ecn v\u00e0o b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00ec l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n. \u0110i\u1ec1u \u0111\u00f3 n\u00f3i r\u1eb1ng, v\u1edbi m\u1ed9t ch\u00fat \u0111\u1ecdc n\u1ec1n, b\u1ea1n s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m quen v\u1edbi c\u00e1c thu\u1eadt ng\u1eef, KPI v\u00e0 s\u1ed1 li\u1ec7u ch\u00ednh, c\u0169ng nh\u01b0 \u00fd ngh\u0129a c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    M\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 \u0111\u1ecdc b\u00e1o c\u00e1o STR l\u00e0 cu\u1ed9n xu\u1ed1ng tab &#8216;Hi\u1ec7u su\u1ea5t h\u00e0ng th\u00e1ng trong nh\u00e1y m\u1eaft&#8217;. Tab n\u00e0y ch\u1ee9a m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft chung v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n so v\u1edbi nh\u00f3m c\u1ea1nh tranh c\u1ee7a b\u1ea1n cho th\u00e1ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay,<br \/>\n    c\u00e1c giai \u0111o\u1ea1n ch\u1ea1y 3 th\u00e1ng v\u00e0 ch\u1ea1y 12 th\u00e1ng.\n  <\/p>\n<p>\n    M\u1ed9t c\u00e1ch li\u00ean quan h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n l\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a tu\u1ea7n hi\u1ec7n t\u1ea1i v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n trong c\u00f9ng tu\u1ea7n n\u0103m ngo\u00e1i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y cho compset c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    Khi b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft t\u1ed1t h\u01a1n v\u1ec1 nh\u1eefng \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a b\u00e1o c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 xem x\u00e9t hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c KPI bao g\u1ed3m t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0<br \/>\n    <a href=\"#\">RevPar<\/a>.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/2931460weirdhotel20160401120656q75dx2400yu0r1g0c1531412983728bb1040f9d61531909780_HNFH.jpg\"\n      alt=\"Ph\u00e2n t\u00edch b\u00e1o c\u00e1o STR\"\n    \/>\n  <\/div>\n<h2>S\u1ed1 Ch\u1ec9 S\u1ed1 Trong B\u00e1o C\u00e1o STR<\/h2>\n<p>\n    Khi \u0111\u1ecdc b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd th\u1ea5y hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng m\u1ed9t ch\u1ec9 s\u1ed1. S\u1ed1 ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n cho b\u1ea1n bi\u1ebft li\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n compset c\u1ee7a b\u1ea1n so v\u1edbi ba KPI ch\u00ednh hay kh\u00f4ng: t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPar. Ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia c\u00e1c gi\u00e1 tr\u1ecb KPI c\u1ee7a b\u1ea1n cho c\u00e1c gi\u00e1 tr\u1ecb KPI trung b\u00ecnh c\u1ee7a compset c\u1ee7a b\u1ea1n, sau \u0111\u00f3 nh\u00e2n v\u1edbi 100.\n  <\/p>\n<p>\n    M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 cao h\u01a1n 100 cho th\u1ea5y b\u1ea1n \u0111ang n\u1eafm b\u1eaft nhi\u1ec1u h\u01a1n th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a m\u00ecnh, trong khi m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 d\u01b0\u1edbi 100 cho th\u1ea5y b\u1ea1n \u0111ang n\u1eafm b\u1eaft \u00edt h\u01a1n th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, s\u1ed1 ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n c\u00e0ng cao, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng c\u00e0ng t\u1ed1t. M\u1ed9t ch\u1ec9 s\u1ed1 d\u01b0\u1edbi 100 cho b\u1ea1n bi\u1ebft r\u1eb1ng v\u1eabn c\u00f2n ch\u1ed7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n<h2>C\u00e1c Tab Trong B\u00e1o C\u00e1o STAR<\/h2>\n<p>\u0110\u00e2y l\u00e0 c\u00e1c tab b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i th\u1ea5y trong m\u1ed9t b\u00e1o c\u00e1o STR \u0111i\u1ec3n h\u00ecnh v\u00e0 th\u00f4ng tin ch\u00fang cung c\u1ea5p:<\/p>\n<h3>1. Hi\u1ec7u Su\u1ea5t H\u00e0ng Th\u00e1ng Trong Nh\u00e1y M\u1eaft<\/h3>\n<p>Tab n\u00e0y l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n so v\u1edbi nh\u00f3m c\u1ea1nh tranh c\u1ee7a b\u1ea1n cho th\u00e1ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay, c\u00e1c giai \u0111o\u1ea1n ch\u1ea1y 3 th\u00e1ng v\u00e0 ch\u1ea1y 12 th\u00e1ng.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>Kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o trong th\u00e1ng n\u00e0y?<\/li>\n<li>\u0110i\u1ec1u g\u00ec \u0111\u00e3 thay \u0111\u1ed5i k\u1ec3 t\u1eeb th\u00e1ng tr\u01b0\u1edbc?<\/li>\n<\/ul>\n<h3>2. T\u00f3m T\u1eaft STAR<\/h3>\n<p>\n    \u1ede \u0111\u00e2y b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPar c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n so v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh kh\u00e1c, cho th\u00e1ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay, c\u00e1c giai \u0111o\u1ea1n ch\u1ea1y 3 th\u00e1ng v\u00e0 ch\u1ea1y 12 th\u00e1ng.\n  <\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>Kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh kh\u00e1c?<\/li>\n<li>Compset c\u1ee7a t\u00f4i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh kh\u00e1c?<\/li>\n<li>Hi\u1ec7u su\u1ea5t so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o cho c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau?<\/li>\n<\/ul>\n<h3>3. B\u00e1o C\u00e1o T\u1eadp H\u1ee3p C\u1ea1nh Tranh<\/h3>\n<p>\n    Xem so s\u00e1nh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian 18 th\u00e1ng g\u1ea7n \u0111\u00e2y nh\u1ea5t, c\u0169ng nh\u01b0 t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay, c\u00e1c giai \u0111o\u1ea1n ch\u1ea1y 3 th\u00e1ng v\u00e0 ch\u1ea1y 12 th\u00e1ng.\n  <\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>Hi\u1ec7u su\u1ea5t c\u1ee7a compset c\u1ee7a t\u00f4i \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong 18 th\u00e1ng qua?<\/li>\n<li>Nh\u1eefng xu h\u01b0\u1edbng theo m\u00f9a n\u00e0o t\u1ed3n t\u1ea1i?<\/li>\n<li>C\u00e1c s\u1ed1 ch\u1ec9 s\u1ed1 cho th\u1ea5y \u0111i\u1ec1u g\u00ec?<\/li>\n<\/ul>\n<h3>4. B\u00e1o C\u00e1o Ph\u1ea3n H\u1ed3i<\/h3>\n<p>\u1ede \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n trong compset c\u1ee7a b\u1ea1n \u0111\u00e3 b\u00e1o c\u00e1o d\u1eef li\u1ec7u cho STR trong 24 th\u00e1ng qua.<\/p>\n<h3>5. T\u00f3m T\u1eaft Ph\u00e2n Kh\u00fac<\/h3>\n<p>\n    T\u00f3m t\u1eaft ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n so s\u00e1nh d\u1eef li\u1ec7u ph\u00e2n kh\u00fac c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compet c\u1ee7a b\u1ea1n cho th\u00e1ng hi\u1ec7n t\u1ea1i v\u00e0 t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay. D\u1eef li\u1ec7u ph\u00e2n kh\u00fac bao g\u1ed3m t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPar \u0111\u01b0\u1ee3c chia theo ngu\u1ed3n kinh doanh (kh\u00e1ch v\u00e3ng lai, nh\u00f3m v\u00e0 h\u1ee3p \u0111\u1ed3ng).\n  <\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>T\u00f4i so s\u00e1nh v\u1edbi compset v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o cho c\u00e1c ngu\u1ed3n kinh doanh kh\u00e1c nhau?<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng c\u00e1c ngu\u1ed3n kinh doanh kh\u00e1c nhau thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n so v\u1edbi cu\u1ed1i tu\u1ea7n?<\/li>\n<\/ul>\n<h3>6. Ph\u00e2n T\u00edch Ph\u00e2n Kh\u00fac<\/h3>\n<p>\n    Tab n\u00e0y hi\u1ec3n th\u1ecb t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR, RevPAR, ch\u1ec9 s\u1ed1 v\u00e0 ph\u00e2n t\u00edch x\u1ebfp h\u1ea1ng h\u00e0ng th\u00e1ng c\u1ee7a kh\u00e1ch v\u00e3ng lai, nh\u00f3m, h\u1ee3p \u0111\u1ed3ng v\u00e0 t\u1ed5ng kinh doanh trong 18 th\u00e1ng qua. N\u00f3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>7. Ng\u00e0y Trong Tu\u1ea7n Ph\u00e2n Kh\u00fac<\/h3>\n<p>\n    Tr\u00ean tab n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR, RevPAR, ch\u1ec9 s\u1ed1 v\u00e0 ph\u00e2n t\u00edch x\u1ebfp h\u1ea1ng h\u00e0ng th\u00e1ng c\u1ee7a kh\u00e1ch v\u00e3ng lai, nh\u00f3m, h\u1ee3p \u0111\u1ed3ng v\u00e0 t\u1ed5ng kinh doanh theo ng\u00e0y trong tu\u1ea7n cho th\u00e1ng hi\u1ec7n t\u1ea1i. N\u00f3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>8. Ph\u00e2n T\u00edch Doanh Thu B\u1ed5 Sung<\/h3>\n<p>\n    \u0110\u00e2y l\u00e0 ph\u00e2n t\u00edch doanh thu h\u00e0ng th\u00e1ng cho ph\u00f2ng, <a href=\"#\">\u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng<\/a>, kh\u00e1c v\u00e0 t\u1ed5ng c\u1ed9ng trong 18 th\u00e1ng qua. N\u00f3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>T\u00f4i so s\u00e1nh v\u1edbi compset v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o li\u00ean quan \u0111\u1ebfn \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng, v\u00e0 doanh thu kh\u00e1c?<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng doanh thu b\u1ed5 sung \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian?<\/li>\n<\/ul>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/6281_13_khach_san_doc_nhat_vo_nhi_tren_the_gioi_duoc_hi_04230801062019.jpg\"\n      alt=\"Ph\u00e2n t\u00edch doanh thu\"\n    \/>\n  <\/div>\n<h3>9. D\u1eef Li\u1ec7u H\u00e0ng Ng\u00e0y Cho Th\u00e1ng<\/h3>\n<p>Tab n\u00e0y hi\u1ec3n th\u1ecb t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPAR theo ng\u00e0y trong tu\u1ea7n cho c\u1ea3 th\u00e1ng. N\u00f3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>D\u1eef li\u1ec7u h\u00e0ng ng\u00e0y \u0111\u00e3 c\u1ed9ng l\u1ea1i th\u00e0nh s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng th\u00e1ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>C\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 n\u00e0o trong th\u00e1ng m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i \u0111\u00e3 th\u1eafng ho\u1eb7c thua trong Occ ho\u1eb7c ADR?<\/li>\n<li>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t ho\u1eb7c bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a \u0111\u00e3 \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o v\u00e0o hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i?<\/li>\n<\/ul>\n<h3>10. Ng\u00e0y Trong Tu\u1ea7n V\u00e0 Ng\u00e0y Trong Tu\u1ea7n\/Cu\u1ed1i Tu\u1ea7n<\/h3>\n<p>\n    Tab n\u00e0y chi ti\u1ebft t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPAR cho m\u1ed7i ng\u00e0y trong tu\u1ea7n v\u00e0 ng\u00e0y trong tu\u1ea7n\/cu\u1ed1i tu\u1ea7n cho th\u00e1ng hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u1ea7u n\u0103m \u0111\u1ebfn nay v\u00e0 c\u00f9ng ng\u00e0y trong tu\u1ea7n cho c\u00e1c giai \u0111o\u1ea1n ch\u1ea1y 3 th\u00e1ng v\u00e0 12 th\u00e1ng. N\u00f3 so s\u00e1nh d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n h\u1ecfi khi xem x\u00e9t tab n\u00e0y:<\/p>\n<ul>\n<li>Kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi compset c\u1ee7a t\u00f4i v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n so v\u1edbi cu\u1ed1i tu\u1ea7n?<\/li>\n<li>C\u00f3 nh\u1eefng ng\u00e0y n\u00e0o m\u00e0 t\u00f4i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n ho\u1eb7c k\u00e9m h\u01a1n b\u00ecnh th\u01b0\u1eddng kh\u00f4ng?<\/li>\n<li>Hi\u1ec7u su\u1ea5t thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian?<\/li>\n<\/ul>\n<h2>C\u00e1c Tab Quan Tr\u1ecdng Nh\u1ea5t Trong B\u00e1o C\u00e1o STAR Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n<p>Ba tab b\u00e1o c\u00e1o STAR kh\u00e1ch s\u1ea1n quan tr\u1ecdng nh\u1ea5t c\u1ea7n ch\u00fa \u00fd l\u00e0:<\/p>\n<ul>\n<li>\n      <b>Tab 1 \u2013 hi\u1ec7u su\u1ea5t h\u00e0ng th\u00e1ng trong nh\u00e1y m\u1eaft:<\/b> Xem tab n\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3n t\u00f3m t\u1eaft nhanh m\u1ed9t trang v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <b>Tab 2 \u2013 t\u00f3m t\u1eaft STAR:<\/b> Nh\u1eadn so s\u00e1nh chi ti\u1ebft h\u01a1n v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh kh\u00e1c nhau. N\u1ebfu b\u1ea1n \u0111ang \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh nh\u01b0ng c\u1ea3 b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111ang thua c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh, th\u00ec c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t l\u1ea1i compset c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <b>Tab 3 \u2013 b\u00e1o c\u00e1o t\u1eadp h\u1ee3p c\u1ea1nh tranh:<\/b> S\u1eed d\u1ee5ng tab n\u00e0y \u0111\u1ec3 xem so s\u00e1nh l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi compset c\u1ee7a b\u1ea1n theo th\u1eddi gian.\n    <\/li>\n<\/ul>\n<h2>KPI Trong B\u00e1o C\u00e1o STAR Kh\u00e1ch S\u1ea1n<\/h2>\n<p>B\u00e1o c\u00e1o STAR chi ti\u1ebft c\u00e1c KPI quan tr\u1ecdng cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n (compset). Ba KPI c\u1ed1t l\u00f5i c\u1ea7n bi\u1ebft l\u00e0:<\/p>\n<h3>1. Gi\u00e1 Trung B\u00ecnh H\u00e0ng Ng\u00e0y (ADR)<\/h3>\n<p>\n    <a href=\"#\">ADR<\/a>, l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a <a href=\"#\">gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y<\/a>, l\u00e0 thu nh\u1eadp trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 ng\u01b0\u1eddi \u1edf m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.\n  <\/p>\n<p>ADR = T\u1ed5ng doanh thu ph\u00f2ng\/t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n<\/p>\n<p>\n    B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ADR \u0111\u1ec3 d\u1ef1 b\u00e1o cho c\u00e1c tu\u1ea7n, th\u00e1ng ho\u1eb7c m\u00f9a c\u1ee5 th\u1ec3, v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t m\u1ee5c ti\u00eau hi\u1ec7u su\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u2013 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 l\u00e0m t\u1ed1t h\u01a1n trong qu\u00e1 kh\u1ee9.\n  <\/p>\n<h3>2. T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y (Occ)<\/h3>\n<p>\n    <a href=\"#\">T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/a> l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ph\u00f2ng c\u00f3 ng\u01b0\u1eddi \u1edf trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng c\u1ea5p cao nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 ng\u01b0\u1eddi \u1edf cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n, nh\u00e2n v\u1edbi 100, t\u1ea1o ra m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.\n  <\/p>\n<p>Occ = T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 ng\u01b0\u1eddi \u1edf\/t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n \u0111\u1ec3 b\u00e1n x 100<\/p>\n<h3>3. Doanh Thu Tr\u00ean M\u1ed7i Ph\u00f2ng C\u00f3 S\u1eb5n<\/h3>\n<p>\n    <a href=\"#\">RevPAR<\/a> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u kh\u00e1ch s\u1ea1n ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng nh\u1ea5t. N\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111ang \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n v\u00e0 l\u01b0\u1ee3ng doanh thu \u0111ang \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u00f3.\n  <\/p>\n<p>RevPar = ADR x Occ<\/p>\n<p>N\u1ebfu RevPAR c\u1ee7a b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a b\u1ea1n \u0111ang t\u0103ng l\u00ean, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 ph\u00f2ng trung b\u00ecnh c\u1ee7a b\u1ea1n ho\u1eb7c <mark>t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y<\/mark> \u0111ang t\u0103ng l\u00ean \u2013 ho\u1eb7c c\u1ea3 hai.<\/p>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch ba KPI n\u00e0y trong b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1:<\/p>\n<ul>\n<li>\n      T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y (Occ), gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y (ADR) v\u00e0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR) cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ADR, Occ v\u00e0 RevPAR c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y <a href=\"#\">t\u1ea1o doanh thu<\/a> (RevPAR) cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 Occ, ADR ho\u1eb7c c\u1ea3 hai.\n    <\/li>\n<\/ul>\n<h4>C\u00e1c Kh\u00e1ch S\u1ea1n \u0110\u01b0\u1ee3c So S\u00e1nh Nh\u01b0 Th\u1ebf N\u00e0o Tr\u00ean B\u00e1o C\u00e1o STAR Cho RevPAR?<\/h4>\n<p>\n    B\u00e1o c\u00e1o STR l\u1eadp ch\u1ec9 m\u1ee5c hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n trong ba s\u1ed1 li\u1ec7u ch\u00ednh: t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, ADR v\u00e0 RevPAR. \u0110\u1ecbnh ngh\u0129a c\u1ee7a RevPAR l\u00e0 doanh thu ph\u00f2ng chia cho s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n v\u00e0 s\u1ed1 c\u00e0ng cao th\u00ec c\u00e0ng t\u1ed1t.\n  <\/p>\n<p>\n    B\u00e1o c\u00e1o t\u1eadp h\u1ee3p c\u1ea1nh tranh c\u1ee7a STR so s\u00e1nh tr\u1ef1c ti\u1ebfp RevPAR c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n v\u1edbi m\u1ee9c trung b\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n (\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 &#8216;t\u1eadp h\u1ee3p c\u1ea1nh tranh&#8217; ho\u1eb7c &#8216;compset&#8217; c\u1ee7a b\u1ea1n trong b\u00e1o c\u00e1o STR). B\u00e1o c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd cho b\u1ea1n bi\u1ebft b\u1ea1n x\u1ebfp h\u1ea1ng nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n trong t\u1eadp h\u1ee3p c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a ph\u00e2n t\u00edch RevPAR trong b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n l\u00e0 s\u1ed1 \u0111\u00e3 l\u1eadp ch\u1ec9 m\u1ee5c. Ph\u00e9p t\u00ednh n\u00e0y th\u1ea5y hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n chia cho hi\u1ec7u su\u1ea5t trung b\u00ecnh c\u1ee7a t\u1eadp h\u1ee3p c\u1ea1nh tranh c\u1ee7a b\u1ea1n, sau \u0111\u00f3 nh\u00e2n v\u1edbi 100. \u0110i\u1ec3m s\u1ed1 \u0111\u00e3 l\u1eadp ch\u1ec9 m\u1ee5c l\u00e0 100 cho b\u1ea1n bi\u1ebft r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a m\u00ecnh. \u0110i\u1ec3m s\u1ed1 tr\u00ean 100 cho b\u1ea1n bi\u1ebft r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang n\u1eafm b\u1eaft nhi\u1ec1u h\u01a1n th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a m\u00ecnh v\u00e0 s\u1ed1 c\u00e0ng cao th\u00ec hi\u1ec7u su\u1ea5t so s\u00e1nh c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t. T\u01b0\u01a1ng t\u1ef1, \u0111i\u1ec3m s\u1ed1 d\u01b0\u1edbi 100 cho b\u1ea1n bi\u1ebft r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang n\u1eafm b\u1eaft \u00edt h\u01a1n th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a m\u00ecnh v\u00e0 s\u1ed1 c\u00e0ng th\u1ea5p th\u00ec hi\u1ec7u su\u1ea5t so s\u00e1nh c\u1ee7a b\u1ea1n c\u00e0ng t\u1ec7.\n  <\/p>\n<p>\n    B\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n t\u00edch RevPAR v\u1ec1 s\u1ef1 thay \u0111\u1ed5i theo th\u1eddi gian (theo ng\u00e0y, tu\u1ea7n, th\u00e1ng ho\u1eb7c n\u0103m, c\u1ea3 v\u1ec1 m\u1eb7t thu\u1ea7n t\u00fay v\u00e0 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n) v\u00e0 theo ngu\u1ed3n kinh doanh (v\u00ed d\u1ee5: kh\u00e1ch v\u00e3ng lai, nh\u00f3m ho\u1eb7c h\u1ee3p \u0111\u1ed3ng).\n  <\/p>\n<h2>M\u1eb9o Ph\u00e2n T\u00edch B\u00e1o C\u00e1o STR Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    H\u00e3y l\u00e0m theo c\u00e1c m\u1eb9o th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t n\u00e0y \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u00e1o c\u00e1o STR c\u1ee7a b\u1ea1n:\n  <\/p>\n<h3>1. Theo D\u00f5i C\u00e1c Xu H\u01b0\u1edbng<\/h3>\n<p>\n    Cho d\u00f9 g\u00e2y ra b\u1edfi c\u00e1c bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 hay thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c (ho\u1eb7c ti\u00eau c\u1ef1c) \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a compset c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    M\u1ed9t n\u01a1i t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 xem s\u1ed1 ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 tr\u00ean 100, b\u1ea1n \u0111ang l\u00e0m t\u1ed1t h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a compset c\u1ee7a b\u1ea1n v\u00e0 n\u1ebfu n\u00f3 d\u01b0\u1edbi 100, v\u1eabn c\u00f2n ch\u1ed7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 b\u1ea1n mu\u1ed1n th\u1ea5y s\u1ed1 ch\u1ec9 s\u1ed1 c\u1ee7a m\u00ecnh c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean theo th\u1eddi gian. N\u1ebfu n\u00f3 c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m xu\u1ed1ng, h\u00e3y xem li\u1ec7u xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 c\u00f3 \u0111ang x\u1ea3y ra v\u1edbi compset c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ph\u00e2n kh\u00fac ng\u00e0nh kh\u00e1c hay kh\u00f4ng.\n  <\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 b\u1ecb c\u00f4 l\u1eadp v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n hay l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ng\u00e0nh r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<h3>2. So S\u00e1nh Hi\u1ec7u Su\u1ea5t H\u00e0ng N\u0103m<\/h3>\n<p>\n    Kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf \u0111\u1eb7c bi\u1ec7t d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a, v\u00ec v\u1eady vi\u1ec7c gi\u1ea3m hi\u1ec7u su\u1ea5t trong m\u1ed9t tu\u1ea7n ho\u1eb7c m\u1ed9t th\u00e1ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o l\u1edbn. Tuy nhi\u00ean, s\u1ef1 c\u1ea3i thi\u1ec7n chung v\u1ec1 hi\u1ec7u su\u1ea5t h\u00e0ng n\u0103m cho th\u1ea5y r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh trong d\u00e0i h\u1ea1n.\n  <\/p>\n<p>\n    N\u1ebfu hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u1ea3m so v\u1edbi n\u0103m ngo\u00e1i, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm ra l\u00fd do t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady. C\u00f3 l\u1ebd m\u1ed9t chi\u1ebfn d\u1ecbch du l\u1ecbch \u0111\u00e3 mang nhi\u1ec1u kh\u00e1ch h\u01a1n \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u0103m ngo\u00e1i, ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 suy gi\u1ea3m chung trong chi ti\u00eau t\u00f9y \u00fd. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 quy s\u1ef1 suy gi\u1ea3m cho b\u1ea5t k\u1ef3 nguy\u00ean nh\u00e2n r\u1ed9ng l\u1edbn h\u01a1n n\u00e0o, th\u00ec c\u00f3 th\u1ec3 l\u00e0 l\u00fac ph\u1ea3i xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 b\u1eaft \u0111\u1ea7u xem x\u00e9t nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 mang l\u1ea1i doanh thu ho\u1eb7c thu h\u00fat m\u1ed9t t\u1eadp h\u1ee3p con kh\u00e1ch kh\u00e1c.\n  <\/p>\n<h3>3. Ghi Ch\u00fa V\u1ec1 Nh\u1eefng Hi\u1ec3u Bi\u1ebft C\u1ee7a B\u1ea1n<\/h3>\n<p>\n    M\u1eb7c d\u00f9 b\u00e1o c\u00e1o STR ch\u1ee9a r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng b\u1ea1n c\u1ea7n \u0111i s\u00e2u v\u00e0o \u00fd ngh\u0129a \u0111\u1eb1ng sau d\u1eef li\u1ec7u \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea3i ti\u1ebfn c\u00f3 \u00fd ngh\u0129a cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. D\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u00e1c b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 ghi ch\u00fa v\u1ec1 nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n gi\u00fap b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh v\u00e0 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    B\u00e1o c\u00e1o STR ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c tranh khi n\u00f3i \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a b\u1ea1n.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o C\u00e1o Sao Kh\u00e1ch S\u1ea1n (STR): H\u01b0\u1edbng D\u1eabn \u0110\u1ecdc B\u00e1o C\u00e1o STR T\u1eeb SiteMinder B\u00e1o C\u00e1o STAR (STR) Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec? B\u00e1o c\u00e1o STAR, hay c\u00f2n g\u1ecdi l\u00e0 b\u00e1o c\u00e1o STR, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 so s\u00e1nh hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n so v\u1edbi m\u1ed9t nh\u00f3m c\u00e1c kh\u00e1ch s\u1ea1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447882"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447790"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}