{"id":447868,"date":"2025-03-06T07:06:22","date_gmt":"2025-03-06T07:06:22","guid":{"rendered":"https:\/\/otavietnam.com\/ai-trong-quan-ly-doanh-thu-khach-san-toi-uu-hoa-loi-nhuan-2\/"},"modified":"2025-03-06T07:06:22","modified_gmt":"2025-03-06T07:06:22","slug":"ai-trong-quan-ly-doanh-thu-khach-san-toi-uu-hoa-loi-nhuan-2","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ai-trong-quan-ly-doanh-thu-khach-san-toi-uu-hoa-loi-nhuan-2\/","title":{"rendered":"AI trong Qu\u1ea3n l\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"
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C\u00e1ch Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI) Bi\u1ebfn \u0110\u1ed5i Qu\u1ea3n L\u00fd Doanh Thu trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

\"Tr\u00ed<\/p>\n

Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng. S\u1ef1 ti\u1ebfn b\u1ed9 nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh nhu c\u1ea7u v\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng \u0111\u00e3 bi\u1ebfn vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu (Revenue Manager – RM) tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed n\u0103ng \u0111\u1ed9ng nh\u1ea5t trong b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c kh\u00e1ch s\u1ea1n n\u00e0o.<\/p>\n

Vai tr\u00f2 t\u1eebng b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c nhi\u1ec7m v\u1ee5 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn thu\u1eadt \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t ch\u1ee9c n\u0103ng chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed5ng th\u1ec3. Tr\u1ecdng t\u00e2m c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y l\u00e0 Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI)<\/span><\/strong>\u2014m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ti\u1ebfp c\u1eadn nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng ng\u00e0y v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng: T\u1eeb qu\u1ea3n l\u00fd doanh thu chi\u1ebfn thu\u1eadt sang chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

\"Qu\u1ea3n<\/p>\n

Theo truy\u1ec1n th\u1ed1ng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 v\u1edbi c\u00e1c tr\u00e1ch nhi\u1ec7m chi ti\u1ebft, h\u00e0ng ng\u00e0y: \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng, theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 qu\u1ea3n l\u00fd m\u1ee9c \u0111\u1ed9 l\u1ea5p \u0111\u1ea7y. Tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ea3n \u1ee9ng n\u00e0y kh\u00f4ng c\u00f2n \u0111\u1ee7 khi b\u1ed1i c\u1ea3nh kh\u00e1ch s\u1ea1n ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a McKinsey ti\u1ebft l\u1ed9 r\u1eb1ng c\u00e1c c\u00f4ng ty t\u1eadn d\u1ee5ng AI<\/span><\/strong> trong qu\u1ea3n l\u00fd doanh thu \u0111\u00e3 b\u00e1o c\u00e1o m\u1ee9c t\u0103ng 20-30%<\/span><\/strong> v\u1ec1 l\u1ee3i nhu\u1eadn, v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u00ednh x\u00e1c d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u1ed1t h\u01a1n. T\u01b0\u01a1ng t\u1ef1, Gartner d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ebfn n\u0103m 2026, 75%<\/span><\/strong> c\u00e1c doanh nghi\u1ec7p l\u1edbn s\u1ebd s\u1eed d\u1ee5ng AI<\/span><\/strong> \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh trong qu\u1ea3n l\u00fd doanh thu.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i l\u00e0 r\u00f5 r\u00e0ng: qu\u1ea3n l\u00fd doanh thu kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 qu\u1ea3n l\u00fd gi\u00e1. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch, \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n.<\/p>\n

AI<\/span> \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n

AI<\/span><\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a qu\u1ea3n l\u00fd doanh thu hi\u1ec7n \u0111\u1ea1i, cho ph\u00e9p RM v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1eefa ch\u00e1y ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1eadp trung v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch AI<\/span><\/strong> \u0111ang chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh:<\/p>\n

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  • Ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao:<\/strong> C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu x\u1eed l\u00fd l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u h\u00e0ng ng\u00e0y\u2014t\u1eeb xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. AI<\/span><\/strong> x\u1eed l\u00fd d\u1eef li\u1ec7u n\u00e0y v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ef1c nhanh, kh\u00e1m ph\u00e1 c\u00e1c m\u1eabu v\u00e0 th\u00f4ng tin chi ti\u1ebft m\u00e0 con ng\u01b0\u1eddi ph\u1ea3i m\u1ea5t h\u00e0ng gi\u1edd, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 h\u00e0ng ng\u00e0y, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh.<\/li>\n
  • D\u1ef1 b\u00e1o d\u1ef1 \u0111o\u00e1n:<\/strong> D\u1ef1 b\u00e1o truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng c\u01a1 b\u1ea3n. AI<\/span><\/strong> gi\u1edbi thi\u1ec7u c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ed9ng xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 th\u1eddi ti\u1ebft, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 xu h\u01b0\u1edbng chuy\u1ebfn bay \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c ch\u01b0a t\u1eebng c\u00f3.<\/li>\n
  • \u0110i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 t\u1ef1 \u0111\u1ed9ng:<\/strong> C\u00e1c h\u1ec7 th\u1ed1ng do AI<\/span><\/strong> \u0111i\u1ec1u khi\u1ec3n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong th\u1eddi gian th\u1ef1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 cho ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n v\u1eabn c\u1ea1nh tranh m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p th\u1ee7 c\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u1ea3i ph\u00f3ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng l\u1edbn h\u01a1n.<\/li>\n
  • Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u1edf th\u00edch c\u1ee7a kh\u00e1ch v\u00e0 h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, AI<\/span><\/strong> gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch.<\/li>\n
  • Th\u00f4ng tin chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c so v\u1edbi c\u00f4ng vi\u1ec7c chi\u1ebfn thu\u1eadt:<\/strong> V\u1edbi AI<\/span><\/strong> x\u1eed l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng xuy\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 \u0111\u1ea3m nh\u1eadn c\u00e1c vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n, h\u1ee3p t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb, v\u1eadn h\u00e0nh v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/li>\n<\/ul>\n

    Vai tr\u00f2 m\u1edbi c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu<\/h4>\n

    \"Vai<\/p>\n

    Khi AI<\/span><\/strong> ti\u1ebfp qu\u1ea3n c\u00e1c nhi\u1ec7m v\u1ee5 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean, vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu \u0111ang ph\u00e1t tri\u1ec3n th\u00e0nh vai tr\u00f2 c\u1ee7a m\u1ed9t c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c. H\u1ecd kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1; h\u1ecd l\u00e0 nh\u1eefng nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, h\u01b0\u1edbng d\u1eabn c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd v\u01b0\u1ee3t qua s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng khi ng\u00e0nh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch.<\/p>\n

    Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh m\u1edbi n\u00e0y, h\u1ecd c\u1ea7n c\u00e1c c\u00f4ng c\u1ee5 kh\u00f4ng ch\u1ec9 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 c\u00f2n n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 n\u01a1i Rate Behavior Intelligence (RBI)<\/span><\/strong> ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n

    Th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi gi\u00e1 l\u00e0 g\u00ec?<\/h3>\n

    Rate Behavior Intelligence<\/span><\/strong> l\u00e0 m\u1ed9t t\u00ednh n\u0103ng trong N\u1ec1n t\u1ea3ng th\u00f4ng tin t\u1ef7 gi\u00e1 c\u1ee7a RateGain Navigator, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ecbnh gi\u00e1 c\u1ee7a ri\u00eang h\u1ecd th\u00f4ng qua m\u1ed9t h\u00ecnh \u1ea3nh to\u00e0n di\u1ec7n v\u00e0 tr\u1ef1c quan, gi\u00fap th\u00f4ng tin d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n.<\/p>\n

    RBI<\/span><\/strong> bi\u1ebfn \u0111\u1ed5i qu\u1ea3n l\u00fd doanh thu nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n

    \"RBI<\/p>\n

    Rate Behavior Intelligence (RBI)<\/span><\/strong> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng do AI<\/span><\/strong> \u0111i\u1ec1u khi\u1ec3n th\u1ebf h\u1ec7 ti\u1ebfp theo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu hi\u1ec7n \u0111\u1ea1i. N\u00f3 v\u01b0\u1ee3t ra ngo\u00e0i t\u1ef1 \u0111\u1ed9ng h\u00f3a, cung c\u1ea5p m\u1ed9t b\u1ed9 th\u00f4ng tin chi ti\u1ebft v\u00e0 kh\u1ea3 n\u0103ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i th\u1ebf c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 c\u00e1ch:<\/p>\n

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    1. \n B\u1ea3ng x\u1ebfp h\u1ea1ng gi\u00e1<\/strong><\/em><\/p>\n

      B\u1ea3ng x\u1ebfp h\u1ea1ng gi\u00e1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd theo d\u00f5i t\u1ea7n su\u1ea5t thay \u0111\u1ed5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n

        \n
      • \n C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/strong>: RBI<\/span><\/strong> theo d\u00f5i c\u00e1c thay \u0111\u1ed5i v\u1ec1 gi\u00e1 h\u00e0ng ng\u00e0y tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, tr\u1ef1c quan h\u00f3a h\u00e0nh vi \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd theo th\u1eddi gian b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u1ed9ng v\u00e0 \u0111\u1ed3 th\u1ecb t\u00edch l\u0169y.\n <\/li>\n
      • \n L\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong>: C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, hi\u1ec3u v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.\n <\/li>\n<\/ul>\n

        B\u1ea3ng x\u1ebfp h\u1ea1ng gi\u00e1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd theo d\u00f5i t\u1ea7n su\u1ea5t thay \u0111\u1ed5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n

      • \n Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 v\u00e0 xu h\u01b0\u1edbng theo m\u00f9a<\/strong><\/em><\/p>\n

        Ph\u00e2n t\u00edch Bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ee7a RBI<\/span><\/strong> ki\u1ec3m tra d\u1eef li\u1ec7u \u0111\u1ecbnh gi\u00e1 l\u1ecbch s\u1eed trong 2-3 n\u0103m, ti\u1ebft l\u1ed9 c\u00e1c m\u1eabu bi\u1ebfn \u0111\u1ed9ng gi\u00e1 v\u00e0 xu h\u01b0\u1edbng theo m\u00f9a.<\/p>\n

          \n
        • \n C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/strong>: C\u00e1c h\u00ecnh \u1ea3nh tr\u1ef1c quan nh\u01b0 bi\u1ec3u \u0111\u1ed3 h\u1ed9p hi\u1ec3n th\u1ecb ph\u1ea1m vi gi\u00e1 trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 t\u1ed1i thi\u1ec3u, t\u1ed1i \u0111a v\u00e0 t\u1ea7m trung cho m\u1ed7i giai \u0111o\u1ea1n.\n <\/li>\n
        • \n L\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong>: C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 thay \u0111\u1ed5i nhu c\u1ea7u theo m\u00f9a, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m gi\u00e1 t\u1ed1i \u01b0u cho ng\u00e0y nh\u1eadn ph\u00f2ng trong t\u01b0\u01a1ng lai.\n <\/li>\n<\/ul>\n

          V\u00ed d\u1ee5: trong k\u1ef3 ngh\u1ec9 h\u00e8 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, RBI<\/span><\/strong> gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t \u0111\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u cao \u0111i\u1ec3m m\u00e0 kh\u00f4ng \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao.<\/p>\n<\/li>\n

        • \n Th\u00f4ng tin chi ti\u1ebft v\u1ec1 lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0ng t\u1ed3n kho<\/strong><\/em><\/p>\n

          M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a RBI<\/span><\/strong> l\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i m\u1ee9c t\u1ed3n kho v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a lo\u1ea1i ph\u00f2ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

            \n
          • \n C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/strong>: RBI<\/span><\/strong> ph\u00e2n t\u00edch th\u1eddi \u0111i\u1ec3m c\u00e1c lo\u1ea1i ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (v\u00ed d\u1ee5: deluxe, suite) b\u00e1n h\u1ebft v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c xu h\u01b0\u1edbng gi\u1ea3m h\u00e0ng t\u1ed3n kho.\n <\/li>\n
          • \n L\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong>: C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 cho c\u00e1c lo\u1ea1i ph\u00f2ng c\u00f3 s\u1eb5n c\u1ee7a h\u1ecd \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u0111a h\u00f3a doanh thu trong th\u1eddi gian nhu c\u1ea7u cao.\n <\/li>\n<\/ul>\n

            N\u1ebfu c\u00e1c ph\u00f2ng deluxe c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n h\u1ebft s\u1edbm h\u01a1n c\u00e1c lo\u1ea1i kh\u00e1c, RBI<\/span><\/strong> s\u1ebd c\u1ea3nh b\u00e1o c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu t\u0103ng gi\u00e1 cho c\u00e1c ph\u00f2ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n.<\/p>\n<\/li>\n

          • \n \u0110\u1ed9 nh\u1ea1y v\u1ec1 gi\u00e1 v\u00e0 m\u00f4 h\u00ecnh nhu c\u1ea7u<\/strong><\/em><\/p>\n

            RBI<\/span><\/strong> k\u1ebft h\u1ee3p \u0111\u1ed9 co gi\u00e3n c\u1ee7a gi\u00e1 v\u1edbi ph\u00e2n t\u00edch nhu c\u1ea7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi gi\u00e1 t\u1ed1i \u01b0u cho c\u00e1c ng\u00e0y c\u1ee5 th\u1ec3 trong tu\u1ea7n ho\u1eb7c c\u00e1c m\u00f9a.<\/p>\n

              \n
            • \n C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan nh\u01b0 bi\u1ec3u \u0111\u1ed3 n\u1ebfn v\u00e0 l\u1edbp ph\u1ee7 nhu c\u1ea7u l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u1ea3i gi\u00e1 v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u01b0\u01a1ng \u1ee9ng.\n <\/li>\n
            • \n L\u1ee3i \u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong>: C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c m\u00f4 h\u00ecnh nhu c\u1ea7u, \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.\n <\/li>\n<\/ul>\n

              V\u00ed d\u1ee5: c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0o cu\u1ed1i tu\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 duy tr\u00ec gi\u00e1 cao h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m nhu c\u1ea7u, nh\u1edd v\u00e0o ph\u00e2n t\u00edch \u0111\u1ed9 nh\u1ea1y v\u1ec1 nhu c\u1ea7u c\u1ee7a RBI<\/span><\/strong>.<\/p>\n<\/li>\n<\/ol>\n

              Trao quy\u1ec1n cho chi\u1ebfn l\u01b0\u1ee3c v\u1edbi RBI<\/span><\/strong><\/h2>\n

              Gi\u00e1 tr\u1ecb ch\u00ednh c\u1ee7a RBI<\/span><\/strong> n\u1eb1m \u1edf kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft ch\u1ee7 \u0111\u1ed9ng, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/span><\/strong>. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u l\u1ecbch s\u1eed, RBI<\/span><\/strong> d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu lu\u00f4n \u0111i tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

              V\u00ed d\u1ee5 v\u1ec1 t\u00e1c \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a RBI<\/span><\/strong>:<\/h3>\n
                \n
              1. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 m\u00f4 ph\u1ecfng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng ho\u1eb7c t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/li>\n
              2. \u0110i\u1ec1u ch\u1ec9nh \u0111\u1ed9ng<\/strong>: C\u00e1c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo m\u00f9a v\u00e0 theo s\u1ef1 ki\u1ec7n \u0111\u1ea3m b\u1ea3o c\u00e1c kh\u00e1ch s\u1ea1n v\u1eabn c\u1ea1nh tranh m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn.<\/li>\n
              3. \u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/strong>: V\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 \u0111\u01b0\u1eddng cong chu\u00f4ng v\u00e0 b\u1ea3n \u0111\u1ed3 nhi\u1ec7t, RM c\u00f3 th\u1ec3 tr\u1ef1c quan h\u00f3a v\u1ecb tr\u00ed c\u1ee7a h\u1ecd so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng th\u1ecb ph\u1ea7n.<\/li>\n<\/ol>\n

                Con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc: AI<\/span><\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

                T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n v\u1eefng ch\u1eafc trong qu\u1ea3n l\u00fd doanh thu chi\u1ebfn l\u01b0\u1ee3c, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/span><\/strong>. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 RBI<\/span><\/strong> kh\u00f4ng c\u00f2n l\u00e0 t\u00f9y ch\u1ecdn\u2014ch\u00fang r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.<\/p>\n

                B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng AI<\/span><\/strong> v\u00e0 RBI<\/span><\/strong>, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3:<\/p>\n

                  \n
                • Chuy\u1ec3n \u0111\u1ed5i t\u1eeb ch\u1eefa ch\u00e1y ho\u1ea1t \u0111\u1ed9ng sang l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
                • \u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/li>\n
                • N\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n

                  S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a qu\u1ea3n l\u00fd doanh thu kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t t\u01b0\u01a1ng lai xa v\u1eddi\u2014n\u00f3 \u1edf \u0111\u00e2y v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/span><\/strong>. N\u1eafm b\u1eaft s\u1ef1 chuy\u1ec3n \u0111\u1ed5i v\u1edbi Rate Behavior Intelligence<\/span><\/strong> v\u00e0 \u0111\u1eb7t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n, chi\u1ebfn l\u01b0\u1ee3c h\u01a1n.<\/p>\n

                  -Mayank Rastogi<\/strong>, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao & T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, RateGain Travel Technologies<\/p>\n

                  Khai th\u00e1c ti\u1ec1m n\u0103ng \u0111\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                  C\u00e1ch Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI) Bi\u1ebfn \u0110\u1ed5i Qu\u1ea3n L\u00fd Doanh Thu trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng. S\u1ef1 ti\u1ebfn b\u1ed9 nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7, s\u1ef1 thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh nhu c\u1ea7u v\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng \u0111\u00e3 bi\u1ebfn vai […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447868"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}