{"id":447828,"date":"2025-03-06T05:47:27","date_gmt":"2025-03-06T05:47:27","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-gia-chiet-khau-khach-san-bi-quyet-tang-doanh-thu\/"},"modified":"2025-03-06T05:47:27","modified_gmt":"2025-03-06T05:47:27","slug":"chien-luoc-gia-chiet-khau-khach-san-bi-quyet-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-gia-chiet-khau-khach-san-bi-quyet-tang-doanh-thu\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Doanh Thu"},"content":{"rendered":"

Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Cho Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Doanh Thu<\/h1>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u<\/h2>\n

Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 chi\u1ebft kh\u1ea5u gi\u00e1<\/strong>. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t, cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u, c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

\n \"Chi\u1ebfn\n <\/div>\n

T\u1ea1i Sao Kh\u00e1ch S\u1ea1n S\u1eed D\u1ee5ng Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u?<\/h2>\n

C\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u v\u00ec nhi\u1ec1u l\u00fd do kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

    \n
  • L\u1ea5p \u0111\u1ea7y ph\u00f2ng tr\u1ed1ng:<\/strong> Trong m\u00f9a th\u1ea5p \u0111i\u1ec3m ho\u1eb7c khi c\u00f3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p, chi\u1ebft kh\u1ea5u gi\u00e1 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng.<\/li>\n
  • T\u0103ng doanh thu:<\/strong> M\u1eb7c d\u00f9 gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i ph\u00f2ng, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 t\u0103ng t\u1ed5ng doanh thu b\u1eb1ng c\u00e1ch thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n
  • C\u1ea1nh tranh:<\/strong> Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, chi\u1ebft kh\u1ea5u gi\u00e1 c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n
  • Khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/strong> Nhi\u1ec1u kh\u00e1ch s\u1ea1n cung c\u1ea5p chi\u1ebft kh\u1ea5u cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 tr\u00e1nh ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c trang web \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA).<\/li>\n
  • X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng cung c\u1ea5p chi\u1ebft kh\u1ea5u v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c th\u00e0nh vi\u00ean, khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

    C\u00e1c Lo\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Ph\u1ed5 Bi\u1ebfn<\/h2>\n

    C\u00f3 nhi\u1ec1u lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u kh\u00e1c nhau m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn:<\/p>\n

    1. Chi\u1ebft Kh\u1ea5u S\u1ed1 L\u01b0\u1ee3ng<\/h3>\n

    Chi\u1ebft kh\u1ea5u s\u1ed1 l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t nhi\u1ec1u ph\u00f2ng c\u00f9ng m\u1ed9t l\u00fac. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c nh\u00f3m du l\u1ecbch, c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c h\u1ed9i ngh\u1ecb. V\u00ed d\u1ee5: Gi\u1ea3m 10% cho c\u00e1c \u0111\u1eb7t ph\u00f2ng t\u1eeb 5 ph\u00f2ng tr\u1edf l\u00ean.<\/p>\n

    \n \"Chi\u1ebft\n <\/div>\n

    2. Chi\u1ebft Kh\u1ea5u Th\u1eddi Gian L\u01b0u Tr\u00fa<\/h3>\n

    Chi\u1ebft kh\u1ea5u th\u1eddi gian l\u01b0u tr\u00fa khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i kh\u00e1ch s\u1ea1n l\u00e2u h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 cho m\u1ed7i \u0111\u00eam khi kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i t\u1eeb 3 \u0111\u00eam tr\u1edf l\u00ean. V\u00ed d\u1ee5: Gi\u1ea3m 15% cho c\u00e1c k\u1ef3 ngh\u1ec9 t\u1eeb 3 \u0111\u00eam tr\u1edf l\u00ean.<\/p>\n

    3. Chi\u1ebft Kh\u1ea5u “M\u1ed3i Nh\u1eed”<\/h3>\n

    Chi\u1ebft kh\u1ea5u “m\u1ed3i nh\u1eed” l\u00e0 vi\u1ec7c gi\u1ea3m gi\u00e1 m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c. V\u00ed d\u1ee5: Gi\u1ea3m gi\u00e1 ph\u00f2ng 20% v\u00e0 t\u1eb7ng phi\u1ebfu gi\u1ea3m gi\u00e1 50% cho c\u00e1c d\u1ecbch v\u1ee5 spa.<\/p>\n

    \n \"Chi\u1ebft\n <\/div>\n

    4. Chi\u1ebft Kh\u1ea5u Theo M\u00f9a<\/h3>\n

    Chi\u1ebft kh\u1ea5u theo m\u00f9a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong m\u00f9a th\u1ea5p \u0111i\u1ec3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: G\u00f3i ngh\u1ec9 \u0111\u00f4ng gi\u1ea3m gi\u00e1 25%.<\/p>\n

    5. \u01afu \u0110\u00e3i Gi\u1edd Ch\u00f3t<\/h3>\n

    \u01afu \u0111\u00e3i gi\u1edd ch\u00f3t \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng. V\u00ed d\u1ee5: \u0110\u1eb7t ph\u00f2ng trong v\u00f2ng 48 gi\u1edd tr\u01b0\u1edbc khi nh\u1eadn ph\u00f2ng v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 30%.<\/p>\n

    6. G\u00f3i \u01afu \u0110\u00e3i<\/h3>\n

    G\u00f3i \u01b0u \u0111\u00e3i k\u1ebft h\u1ee3p gi\u00e1 ph\u00f2ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ho\u1eb7c ti\u1ec7n nghi b\u1ed5 sung v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u. V\u00ed d\u1ee5: G\u00f3i l\u00e3ng m\u1ea1n bao g\u1ed3m ph\u00f2ng, b\u1eefa t\u1ed1i v\u00e0 d\u1ecbch v\u1ee5 spa v\u1edbi gi\u00e1 gi\u1ea3m 20%.<\/p>\n

    \n \"G\u00f3i\n <\/div>\n

    7. Chi\u1ebft Kh\u1ea5u \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h3>\n

    Chi\u1ebft kh\u1ea5u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5: \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 ti\u1ebft ki\u1ec7m 10% cho k\u1ef3 ngh\u1ec9 c\u1ee7a b\u1ea1n.<\/p>\n

    8. Chi\u1ebft Kh\u1ea5u Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft<\/h3>\n

    Chi\u1ebft kh\u1ea5u ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cung c\u1ea5p gi\u00e1 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c \u0111\u1eb7c quy\u1ec1n cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. V\u00ed d\u1ee5: C\u00e1c th\u00e0nh vi\u00ean th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 15% gi\u00e1 ph\u00f2ng.<\/p>\n

    9. Chi\u1ebft Kh\u1ea5u Gi\u00e1 Kh\u00f4ng Ho\u00e0n L\u1ea1i<\/h3>\n

    Chi\u1ebft kh\u1ea5u gi\u00e1 kh\u00f4ng ho\u00e0n l\u1ea1i \u0111\u01b0\u1ee3c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng thanh to\u00e1n tr\u01b0\u1edbc v\u00e0 kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn ho\u00e0n ti\u1ec1n. V\u00ed d\u1ee5: \u0110\u1eb7t ngay v\u00e0 thanh to\u00e1n tr\u01b0\u1edbc \u0111\u1ec3 ti\u1ebft ki\u1ec7m 20% gi\u00e1 ph\u00f2ng.<\/p>\n

    10. Chi\u1ebft Kh\u1ea5u D\u1ef1a Tr\u00ean S\u1ef1 Ki\u1ec7n<\/h3>\n

    Chi\u1ebft kh\u1ea5u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c cung c\u1ea5p trong c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c ng\u00e0y l\u1ec5 \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c to\u00e0n c\u1ea7u. V\u00ed d\u1ee5: \u0110\u1eb7c bi\u1ec7t d\u00e0nh cho l\u1ec5 h\u1ed9i, \u0111\u1eb7t ph\u00f2ng trong s\u1ef1 ki\u1ec7n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 15%.<\/p>\n

    11. Chi\u1ebft Kh\u1ea5u \u0110\u1ed1i T\u00e1c<\/h3>\n

    Chi\u1ebft kh\u1ea5u \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 cung c\u1ea5p chi\u1ebft kh\u1ea5u l\u1eabn nhau. V\u00ed d\u1ee5: Xu\u1ea5t tr\u00ecnh ch\u00eca kh\u00f3a ph\u00f2ng c\u1ee7a b\u1ea1n t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 10% cho b\u1eefa \u0103n c\u1ee7a b\u1ea1n.<\/p>\n

    \n \"Chi\u1ebft\n <\/div>\n

    C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Gi\u00e1 Chi\u1ebft Kh\u1ea5u Kh\u00e1ch S\u1ea1n<\/h2>\n

    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c chi\u1ebft kh\u1ea5u gi\u00e1 ph\u00f9 h\u1ee3p \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau:<\/p>\n

    1. C\u1ea1nh Tranh<\/h3>\n

    M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong khu v\u1ef1c c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft kh\u1ea5u gi\u00e1 c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f3 nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p m\u1ed9t m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/p>\n

    2. Nhu C\u1ea7u Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n

    Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 dao \u0111\u1ed9ng theo m\u00f9a, ng\u00e0y trong tu\u1ea7n v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Khi nhu c\u1ea7u cao, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 v\u00e0 gi\u1ea3m chi\u1ebft kh\u1ea5u. Khi nhu c\u1ea7u th\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i t\u0103ng chi\u1ebft kh\u1ea5u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong> v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

    3. \u0110i\u1ec1u Ki\u1ec7n Kinh T\u1ebf<\/h3>\n

    \u0110i\u1ec1u ki\u1ec7n kinh t\u1ebf chung c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng. Trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Trong th\u1eddi k\u1ef3 kinh t\u1ebf th\u1ecbnh v\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 v\u00e0 gi\u1ea3m chi\u1ebft kh\u1ea5u. Hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh kinh t\u1ebf<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 s\u00e1ng su\u1ed1t.<\/p>\n

    4. C\u00e1c OTA (Online Travel Agencies)<\/h3>\n

    C\u00e1c OTA c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t con dao hai l\u01b0\u1ee1i. Ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 \u0111\u1eb7t ph\u00f2ng, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u00ednh c\u1ea1nh tranh v\u1ec1 gi\u00e1. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft kh\u1ea5u gi\u00e1 c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng OTA. Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c OTA<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a b\u1ea1n.<\/p>\n

    5. C\u00e1c S\u1ef1 Ki\u1ec7n B\u00ean Ngo\u00e0i<\/h3>\n

    C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c to\u00e0n c\u1ea7u, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ec5 h\u1ed9i, h\u1ed9i ngh\u1ecb ho\u1eb7c th\u1eadm ch\u00ed c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t l\u1ee3i nh\u01b0 \u0111\u1ea1i d\u1ecbch, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn gi\u00e1 chi\u1ebft kh\u1ea5u c\u1ee7a kh\u00e1ch s\u1ea1n. C\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhu c\u1ea7u t\u0103ng cao, cho ph\u00e9p gi\u00e1 cao h\u01a1n, trong khi c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t l\u1ee3i c\u00f3 th\u1ec3 y\u00eau c\u1ea7u chi\u1ebft kh\u1ea5u gi\u00e1 \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng. Theo d\u00f5i ch\u1eb7t ch\u1ebd l\u1ecbch<\/strong> v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 gi\u1eef cho t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y kh\u1ecfe m\u1ea1nh.<\/p>\n

    \u01afu \u0110i\u1ec3m C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Kh\u00e1ch S\u1ea1n<\/h2>\n

    Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n, bao g\u1ed3m:<\/p>\n

    1. Th\u00fac \u0110\u1ea9y Nhu C\u1ea7u<\/h3>\n

    Chi\u1ebft kh\u1ea5u gi\u00e1 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m. B\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 ph\u00f2ng, b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng xem x\u00e9t kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

    2. T\u0103ng Doanh Thu<\/h3>\n

    M\u1eb7c d\u00f9 c\u00f3 v\u1ebb ph\u1ea3n tr\u1ef1c gi\u00e1c, chi\u1ebft kh\u1ea5u gi\u00e1 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng doanh thu. B\u1eb1ng c\u00e1ch thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n th\u00f4ng qua gi\u00e1 th\u1ea5p h\u01a1n, b\u1ea1n t\u0103ng c\u01a1 h\u1ed9i b\u00e1n c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 d\u1ecbch v\u1ee5 spa, \u0103n u\u1ed1ng ho\u1eb7c c\u00e1c tour du l\u1ecbch. H\u01a1n n\u1eefa, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n th\u00f4ng qua chi\u1ebft kh\u1ea5u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n, \u0111i\u1ec1u n\u00e0y v\u1ec1 l\u00e2u d\u00e0i c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n v\u1edbi gi\u00e1 ti\u00eau chu\u1ea9n.<\/p>\n

    3. Qu\u1ea3ng B\u00e1 Kh\u00e1ch S\u1ea1n<\/h3>\n

    Chi\u1ebft kh\u1ea5u gi\u00e1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. C\u00e1c \u01b0u \u0111\u00e3i v\u00e0 chi\u1ebft kh\u1ea5u \u0111\u1eb7c bi\u1ec7t t\u1ea1o ra m\u1ed9t ti\u1ebfng vang, khuy\u1ebfn kh\u00edch gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u01b0a tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o n\u00e0y ph\u1ee5c v\u1ee5 \u0111\u1ec3 n\u00e2ng cao danh ti\u1ebfng v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, c\u1ea3i thi\u1ec7n \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

    4. T\u0103ng T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y<\/h3>\n

    M\u1ed9t l\u1ee3i \u00edch r\u00f5 r\u00e0ng c\u1ee7a chi\u1ebft kh\u1ea5u gi\u00e1 l\u00e0 ti\u1ec1m n\u0103ng t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. V\u1edbi nhi\u1ec1u ph\u00f2ng h\u01a1n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n duy tr\u00ec m\u1ed9t b\u1ea7u kh\u00f4ng kh\u00ed s\u1ed1ng \u0111\u1ed9ng, m\u1eddi g\u1ecdi, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao c\u0169ng \u0111\u1ecbnh v\u1ecb t\u1ed1t h\u01a1n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n

    5. B\u00e1n Th\u00eam<\/h3>\n

    Chi\u1ebft kh\u1ea5u thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n, cung c\u1ea5p nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c. V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch \u0111\u00e3 \u0111\u1eb7t ph\u00f2ng v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng n\u00e2ng c\u1ea5p l\u00ean m\u1ed9t d\u00e3y ph\u00f2ng ho\u1eb7c mua c\u00e1c ti\u1ec7n nghi b\u1ed5 sung nh\u01b0 d\u1ecbch v\u1ee5 spa ho\u1eb7c g\u00f3i \u0103n u\u1ed1ng, t\u1ea1o ra doanh thu b\u1ed5 sung.<\/p>\n

    6. S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h3>\n

    Cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng qua chi\u1ebft kh\u1ea5u \u0111\u00f3ng g\u00f3p \u0111\u00e1ng k\u1ec3 v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecfa thu\u1eadn t\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 m\u1ed9t nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 thu\u1eadn l\u1ee3i v\u00e0 \u0111\u1eb7t ph\u00f2ng l\u1eb7p l\u1ea1i. M\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u0169ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

    7. Nhu C\u1ea7u Theo M\u00f9a<\/h3>\n

    Chi\u1ebft kh\u1ea5u gi\u00e1 c\u00f3 th\u1ec3 gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 l\u00ean xu\u1ed1ng c\u1ee7a nhu c\u1ea7u theo m\u00f9a. B\u1eb1ng c\u00e1ch cung c\u1ea5p chi\u1ebft kh\u1ea5u trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec m\u1ed9t lu\u1ed3ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh quanh n\u0103m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap l\u00e0m m\u01b0\u1ee3t doanh thu, gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh d\u1ec5 d\u00e0ng v\u00e0 d\u1ec5 d\u1ef1 \u0111o\u00e1n h\u01a1n.<\/p>\n

    L\u1eddi Khuy\u00ean \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Hi\u1ec7u Qu\u1ea3<\/h2>\n

    \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng, h\u00e3y xem x\u00e9t c\u00e1c m\u1eb9o sau:<\/p>\n

      \n
    • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/strong> B\u1ea1n mu\u1ed1n t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, t\u0103ng doanh thu hay thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi?<\/li>\n
    • Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Xem x\u00e9t gi\u00e1 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c trong khu v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n
    • Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ea1n:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u c\u1ee7a b\u1ea1n.<\/li>\n
    • \u0110i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft:<\/strong> \u0110\u1eebng ng\u1ea1i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a b\u1ea1n n\u1ebfu n\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
    • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

      K\u1ebft Lu\u1eadn<\/h2>\n

      Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 chi\u1ebft kh\u1ea5u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu v\u00e0 n\u00e2ng cao danh ti\u1ebfng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c lo\u1ea1i chi\u1ebft kh\u1ea5u kh\u00e1c nhau, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 chi\u1ebft kh\u1ea5u v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a gi\u00e1 chi\u1ebft kh\u1ea5u \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/strong> v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. \u0110\u1eebng ng\u1ea7n ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Cho Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Doanh Thu Gi\u1edbi Thi\u1ec7u v\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Chi\u1ebft Kh\u1ea5u Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. M\u1ed9t trong nh\u1eefng […]<\/p>\n","protected":false},"author":1,"featured_media":447790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447828"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447790"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}