{"id":447800,"date":"2025-03-06T05:01:24","date_gmt":"2025-03-06T05:01:24","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-bi-quyet-toi-uu-loi-nhuan-2024\/"},"modified":"2025-03-06T05:01:24","modified_gmt":"2025-03-06T05:01:24","slug":"quan-ly-doanh-thu-khach-san-bi-quyet-toi-uu-loi-nhuan-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-bi-quyet-toi-uu-loi-nhuan-2024\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn 2024"},"content":{"rendered":"

Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Tr\u01b0\u1edfng v\u00e0 Th\u00e0nh C\u00f4ng<\/h1>\n
\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

\n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t ng\u00e0y nay, vi\u1ec7c qu\u1ea3n l\u00fd doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3
\n t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/span>, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n
\n v\u1eefng<\/span\n >. Qu\u1ea3n l\u00fd doanh thu kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1 ph\u00f2ng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p bao g\u1ed3m ph\u00e2n t\u00edch
\n d\u1eef li\u1ec7u, d\u1ef1 b\u00e1o nhu c\u1ea7u, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i
\n s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span>, t\u1eeb nh\u1eefng nguy\u00ean
\n t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u00ean ti\u1ebfn, gi\u00fap b\u1ea1n n\u1eafm v\u1eefng ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong ng\u00e0nh.\n <\/p>\n

\"Qu\u1ea3n\n <\/div>\n

\n

T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Qu\u1ea3n L\u00fd Doanh Thu trong Kh\u00e1ch S\u1ea1n<\/h3>\n

\n Qu\u1ea3n l\u00fd doanh thu<\/span> \u0111\u00f3ng vai tr\u00f2 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n.
\n N\u00f3 cho ph\u00e9p kh\u00e1ch s\u1ea1n:\n <\/p>\n

    \n
  • \n T\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng:<\/strong> \u0110\u1eb7t gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch
    \n h\u00e0ng.\n <\/li>\n
  • \n T\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng:<\/strong> Thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 l\u1ea5p \u0111\u1ea7y ph\u00f2ng tr\u1ed1ng, \u0111\u1eb7c bi\u1ec7t trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n <\/li>\n
  • \n C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn:<\/strong> T\u0103ng doanh thu v\u00e0 gi\u1ea3m chi ph\u00ed, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn r\u00f2ng.\n <\/li>\n
  • \n N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> Th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u01b0\u1ee3t
    \n qua \u0111\u1ed1i th\u1ee7.\n <\/li>\n
  • \n \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t:<\/strong> D\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch, kh\u00f4ng ph\u1ea3i c\u1ea3m t\u00ednh.\n <\/li>\n<\/ul><\/div>\n
    \n

    C\u00e1c Y\u1ebfu T\u1ed1 Ch\u00ednh trong Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

    \u0110\u1ec3 qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

    \n

    1. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u L\u1ecbch S\u1eed<\/h4>\n

    \n Nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u doanh thu trong qu\u00e1 kh\u1ee9 gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng, bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ea3 v\u00e0
    \n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p.\n <\/p>\n<\/p><\/div>\n

    \n

    2. D\u1ef1 B\u00e1o Nhu C\u1ea7u Th\u1ecb Tr\u01b0\u1eddng<\/h4>\n

    \n D\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 qu\u00e1 tr\u00ecnh \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.
    \n C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u bao g\u1ed3m m\u00f9a v\u1ee5, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, t\u00ecnh h\u00ecnh kinh t\u1ebf v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh.\n <\/p>\n<\/p><\/div>\n

    \n

    3. Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng<\/h4>\n

    \n Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 \u0111\u1ed9 tu\u1ed5i,
    \n thu nh\u1eadp, s\u1edf th\u00edch v\u00e0 m\u1ee5c \u0111\u00edch chuy\u1ebfn \u0111i. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n t\u00f9y ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng
    \n nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.\n <\/p>\n

    \"Ph\u00e2n\n <\/div>\n

    \n

    4. \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h4>\n

    \n \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb
    \n tr\u01b0\u1eddng, th\u1eddi gian \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu trong m\u1ecdi t\u00ecnh
    \n hu\u1ed1ng.\n <\/p>\n<\/p><\/div>\n

    \n

    5. Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h4>\n

    \n Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd c\u00e1c k\u00eanh m\u00e0 kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n ph\u00f2ng, bao g\u1ed3m trang web c\u1ee7a
    \n kh\u00e1ch s\u1ea1n, c\u00e1c trang OTA (Online Travel Agency) nh\u01b0 Booking.com v\u00e0 Expedia, v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch.\n <\/p>\n<\/p><\/div>\n

    \n

    6. \u0110o L\u01b0\u1eddng v\u00e0 \u0110\u00e1nh Gi\u00e1<\/h4>\n

    \n \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang
    \n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ea7n theo d\u00f5i bao g\u1ed3m RevPAR (Revenue Per Available
    \n Room), ADR (Average Daily Rate) v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng.\n <\/p>\n

    \"\u0110o\n <\/div><\/div>\n

    \n

    Ph\u1ecfng V\u1ea5n Chuy\u00ean Gia: Markus Seemann v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

    \n \u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi Markus Seemann, ng\u01b0\u1eddi s\u00e1ng l\u1eadp
    \n 9seemeilen Hospitality, m\u1ed9t chuy\u00ean gia v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c n\u00e0y.\n <\/p>\n<\/p><\/div>\n

    \n

    “M\u1ecdi Kh\u00e1ch S\u1ea1n \u0110\u1ec1u X\u1ee9ng \u0110\u00e1ng \u0110\u01b0\u1ee3c Qu\u1ea3n L\u00fd Doanh Thu Chuy\u00ean Nghi\u1ec7p”<\/h3>\n

    \n Markus Seemann chia s\u1ebb r\u1eb1ng \u00f4ng th\u00e0nh l\u1eadp 9seemeilen Hospitality v\u1edbi m\u1ee5c ti\u00eau gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n thu\u1ed9c m\u1ecdi quy m\u00f4
    \n ti\u1ebfp c\u1eadn c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd doanh thu chuy\u00ean nghi\u1ec7p. \u00d4ng tin r\u1eb1ng, kh\u00f4ng ch\u1ec9 c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n l\u1edbn m\u1edbi c\u1ea7n qu\u1ea3n
    \n l\u00fd doanh thu, m\u00e0 c\u1ea3 c\u00e1c kh\u00e1ch s\u1ea1n nh\u1ecf l\u1ebb c\u0169ng c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c n\u00e0y.\n <\/p>\n

    \n “T\u00f4i tin r\u1eb1ng kh\u00f4ng ch\u1ec9 c\u00e1c kh\u00e1ch s\u1ea1n chu\u1ed7i m\u1edbi n\u00ean c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn qu\u1ea3n l\u00fd doanh thu m\u00e0 c\u00f2n t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch s\u1ea1n
    \n kh\u00e1c. Tuy nhi\u00ean, h\u1ea7u h\u1ebft th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft ho\u1eb7c thi\u1ebfu th\u1eddi gian. \u0110\u00e2y l\u00e0 n\u01a1i ch\u00fang t\u00f4i v\u00e0o
    \n cu\u1ed9c,” \u00f4ng gi\u1ea3i th\u00edch. “Ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 c\u00e1c kh\u00e1ch s\u1ea1n trong qu\u1ea3n l\u00fd doanh thu chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0
    \n ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u00f9ng v\u1edbi kh\u00e1ch s\u1ea1n \u0111\u1ec3 d\u1eabn d\u1eaft doanh nghi\u1ec7p \u0111\u1ebfn m\u1ed9t t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng v\u1ec1
    \n m\u1eb7t kinh t\u1ebf.”\n <\/p>\n<\/p><\/div>\n

    \n

    Khi N\u00e0o Kh\u00e1ch S\u1ea1n N\u00ean T\u00ecm \u0110\u1ebfn S\u1ef1 Tr\u1ee3 Gi\u00fap?<\/h3>\n

    \n Markus Seemann khuy\u00ean r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean t\u00ecm \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap b\u00ean ngo\u00e0i khi h\u1ecd thi\u1ebfu chuy\u00ean m\u00f4n ho\u1eb7c th\u1eddi gian
    \n \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3.\n <\/p>\n

    \n “C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00ean lu\u00f4n t\u00ecm \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap b\u00ean ngo\u00e0i khi thi\u1ebfu hai y\u1ebfu t\u1ed1 – chuy\u00ean m\u00f4n v\u00e0\/ho\u1eb7c th\u1eddi gian,” \u00f4ng
    \n gi\u1ea3i th\u00edch. “C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m m\u1ecdi th\u1ee9 100% m\u1ecdi l\u00fac.”\n <\/p>\n

    \n \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng th\u1eddi gian l\u00e0 k\u1ebb th\u00f9 c\u1ee7a qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/span>, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd doanh
    \n thu hi\u1ec7u qu\u1ea3, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1ea7y \u0111\u1ee7. N\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n, Markus s\u1ebd ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch to\u00e0n
    \n di\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3.\n <\/p>\n

    \n “Ch\u00fang t\u00f4i xem x\u00e9t chi ph\u00ed hi\u1ec7n t\u1ea1i trong kinh doanh v\u00e0 tr\u00ean c\u01a1 s\u1edf n\u00e0y, ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4 h\u00ecnh gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c
    \n ph\u00e2n ph\u1ed1i m\u1edbi linh ho\u1ea1t, hi\u1ec7u qu\u1ea3 h\u01a1n,” \u00f4ng chi ti\u1ebft. “M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra doanh thu t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, ti\u1ebfp t\u1ee5c m\u1edf
    \n r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 \u0111\u1ecbnh v\u1ecb t\u00e0i s\u1ea3n m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u th\u00f4ng qua gi\u00e1 c\u1ea3.”\n <\/p>\n

    \n “Ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n c\u0169ng c\u00f3 ngh\u0129a l\u00e0 xem x\u00e9t c\u00e1c quy tr\u00ecnh trong kh\u00e1ch s\u1ea1n, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang s\u1eed
    \n d\u1ee5ng.”\n <\/p>\n<\/p><\/div>\n

    \n

    2024: N\u0103m c\u1ee7a T\u1ed1i \u01afu H\u00f3a C\u00f4ng Ngh\u1ec7 v\u00e0 V\u01b0\u1ee3t Qua C\u00e1c Th\u00e1ch Th\u1ee9c<\/h3>\n

    \n Markus Seemann cho r\u1eb1ng n\u0103m 2024 l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00f4ng ngh\u1ec7 v\u00e0 v\u01b0\u1ee3t qua c\u00e1c
    \n th\u00e1ch th\u1ee9c chung.\n <\/p>\n

    \n “Trong hai ho\u1eb7c ba n\u0103m qua, \u0111\u00e3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m cho kh\u00e1ch s\u1ea1n. Ch\u00fang ta hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a
    \n ch\u1ecdn v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 s\u1eed d\u1ee5ng, v\u00e0 ch\u00fang ta n\u00ean t\u1eadn d\u1ee5ng ch\u00fang.”\n <\/p>\n

    \n “Th\u00f4ng th\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu t\u1ea1o ra c\u00e1c v\u1ea5n \u0111\u1ec1 l\u1edbn cho kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5, n\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 quy tr\u00ecnh ph\u1ea3i
    \n \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00ec c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 giao di\u1ec7n ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 ch\u1ecbu. Kh\u00f4ng ch\u1ec9 cho nh\u00e2n vi\u00ean m\u00e0 cu\u1ed1i
    \n c\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.”\n <\/p>\n

    \n V\u1edbi \u00fd ngh\u0129 n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00ean xem x\u00e9t c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0 \u0111\u1ec3
    \n t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 SiteMinder cung c\u1ea5p m\u1ecdi th\u1ee9 m\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111\u1ea1i
    \n c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.\n <\/p>\n

    <\/p>\n

    \n Khi n\u00f3i \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu n\u00f3i ri\u00eang, m\u1ed9t \u00fd t\u01b0\u1edfng hay cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n l\u00e0 h\u1ecdc c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 chinh ph\u1ee5c c\u00e1c
    \n th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd li\u00ean t\u1ee5c ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Markus gi\u1ea3i th\u00edch m\u1ed9t v\u00e0i trong s\u1ed1 ch\u00fang.\n <\/p>\n

    \n “V\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i th\u1ea5y m\u1ed9t v\u00e0i \u0111i\u1ec3m l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ch\u01b0a bao gi\u1edd \u0111\u1eb7t
    \n c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 ph\u1ea3i thu v\u00e0o \u00edt nh\u1ea5t cho ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea5t c\u1ea3 chi ph\u00ed \u0111\u01b0\u1ee3c tr\u1ea3 v\u00e0 trang tr\u1ea3i v\u00e0o
    \n cu\u1ed1i n\u0103m,” \u00f4ng n\u00f3i.\n <\/p>\n

    \n “H\u1ea7u h\u1ebft th\u1eddi gian, gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh. Nh\u01b0ng c\u1ea3m t\u00ednh ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t c\u1ed1 v\u1ea5n t\u1ed1t khi n\u00f3i \u0111\u1ebfn ti\u1ec1n
    \n b\u1ea1c v\u00e0 con s\u1ed1. M\u1ed9t ph\u00e2n t\u00edch \u0111i\u1ec3m h\u00f2a v\u1ed1n th\u00edch h\u1ee3p v\u1edbi m\u1ed9t t\u00ednh to\u00e1n t\u01b0\u01a1ng \u1ee9ng v\u1ec1 gi\u1edbi h\u1ea1n gi\u00e1 l\u00e0 t\u1ed3n t\u1ea1i cho m\u1ecdi
    \n kh\u00e1ch s\u1ea1n. N\u1ebfu kh\u00f4ng, kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau n\u00e0o \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi.”\n <\/p>\n

    \n Ch\u1ec9 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t s\u1ed1 ph\u1eadn doanh nghi\u1ec7p
    \n c\u1ee7a h\u1ecd trong th\u1eddi gian th\u1ef1c v\u00e0 \u0111\u1eb7t k\u1ebf ho\u1ea1ch cho th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n <\/p>\n

    \n “\u0110\u00e2y l\u00e0 n\u01a1i ch\u00fang t\u00f4i \u0111\u1ebfn, t\u1ea5t nhi\u00ean,” Markus n\u00f3i. “\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 ch\u1ee7 kh\u00e1ch s\u1ea1n
    \n \u0111\u1ec3 tr\u1ea3 l\u1ea1i cho h\u1ecd b\u00e1nh l\u00e1i doanh nghi\u1ec7p c\u1ee7a h\u1ecd.”\n <\/p>\n<\/p><\/div>\n

    \n

    Th\u1ef1c H\u00e0nh T\u1ed1t Nh\u1ea5t Qu\u1ea3n L\u00fd Doanh Thu v\u00e0 C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng<\/h3>\n

    \n V\u1eady, qu\u1ea3n l\u00fd doanh thu bao nhi\u00eau l\u00e0 d\u1eef li\u1ec7u v\u00e0 bao nhi\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao cho tr\u1ef1c gi\u00e1c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o? Markus n\u00f3i
    \n r\u1eb1ng c\u00f3 ch\u1ed7 cho c\u1ea3 hai, nh\u01b0ng n\u00f3 c\u00f3 \u0111i\u1ec1u ki\u1ec7n.\n <\/p>\n

    \n “N\u00f3 ph\u1ee5 thu\u1ed9c m\u1ed9t ch\u00fat v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o trong n\u0103m t\u00f4i \u0111ang \u1edf v\u00e0 nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n th\u1eed. N\u1ebfu \u0111\u00f3 l\u00e0 m\u00f9a cao \u0111i\u1ec3m v\u00e0
    \n t\u00f4i c\u1ea7n t\u1ea1o ra doanh thu t\u1ed1i \u0111a, th\u00ec t\u00f4i th\u00e0 kh\u00f4ng th\u1eed nghi\u1ec7m. T\u00f4i th\u00edch d\u1ef1a v\u00e0o m\u1ed9t ph\u00e2n t\u00edch nh\u1ea5t qu\u00e1n v\u1ec1 c\u00e1c con
    \n s\u1ed1, d\u1eef li\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee9ng v\u00e0 b\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh,” \u00f4ng n\u00f3i.\n <\/p>\n

    \n “Tuy nhi\u00ean, trong th\u1eddi gian th\u1ea5p \u0111i\u1ec3m, s\u1ef1 s\u00e1ng t\u1ea1o ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ef1 do h\u01a1n. V\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n
    \n tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c n\u00e0y. C\u00e1c con \u0111\u01b0\u1eddng kh\u00f4ng ch\u00ednh th\u1ed1ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c
    \n m\u1ee5c ti\u00eau. Nh\u01b0ng t\u1ea5t nhi\u00ean b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ea5t t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 ch\u00ednh. N\u1ebfu ch\u00fang ph\u00e1t tri\u1ec3n ti\u00eau c\u1ef1c, b\u1ea1n n\u00ean
    \n nhanh ch\u00f3ng quay tr\u1edf l\u1ea1i \u0111\u00fang h\u01b0\u1edbng. Sau \u0111\u00f3, c\u00e1c th\u1eed nghi\u1ec7m n\u00ean d\u1eebng l\u1ea1i.”\n <\/p>\n

    \n S\u1ef1 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng n\u00e0y l\u00e0 l\u00fd do t\u1ea1i sao Markus \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u00fap \u0111\u1ee1 c\u00e1c
    \n kh\u00e1ch s\u1ea1n \u0111\u00e3 \u0111\u1ebfn v\u1edbi \u00f4ng \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t trong nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng nh\u1edb v\u00e0 th\u1ecfa
    \n m\u00e3n nh\u1ea5t c\u1ee7a \u00f4ng.\n <\/p>\n

    <\/p>\n

    \n “\u0110\u00f3 l\u00e0 n\u0103m 2020 v\u00e0 ch\u00fang t\u00f4i \u0111ang \u1edf gi\u1eefa \u0111\u1ee3t phong t\u1ecfa \u0111\u1ea7u ti\u00ean. Kh\u00f4ng c\u00f3 nhu c\u1ea7u, kh\u00f4ng c\u00f3 kh\u00e1ch, kh\u00f4ng c\u00f3 doanh
    \n thu. M\u1ed9t th\u1eddi gian r\u1ea5t kh\u00f3 kh\u0103n cho t\u1ea5t c\u1ea3 ch\u00fang ta.”\n <\/p>\n

    \n “Tr\u01b0\u1edbc \u0111\u00e2y v\u00e0o n\u0103m 2019, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a anh \u1ea5y g\u1ea7n nh\u01b0 h\u00e0ng ng\u00e0y v\u00e0
    \n theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a anh \u1ea5y. COVID-19 \u0111\u00e3 g\u00e2y kh\u00f3 kh\u0103n, nh\u01b0ng khi r\u00f5 r\u00e0ng c\u00e1c kh\u00e1ch s\u1ea1n trong khu v\u1ef1c s\u1ebd t\u1eeb t\u1eeb
    \n m\u1edf c\u1eeda tr\u1edf l\u1ea1i, ch\u00fang t\u00f4i c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch.”\n <\/p>\n

    \n T\u00f4i cho r\u1eb1ng nhu c\u1ea7u s\u1ebd t\u0103ng l\u00ean r\u1ea5t nhi\u1ec1u – kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i kh\u00f4ng \u0111\u1ed3ng \u00fd v\u00e0 n\u00f3i r\u1eb1ng anh \u1ea5y mu\u1ed1n t\u1ef1 m\u00ecnh \u0111i\u1ec1u
    \n ch\u1ec9nh gi\u00e1 trong th\u00e1ng S\u00e1u, v\u00ec anh \u1ea5y s\u1ebd c\u1ea7n nhi\u1ec1u ch\u1ed7 \u1edf nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho doanh thu b\u1ecb thi\u1ebfu trong hai th\u00e1ng
    \n tr\u01b0\u1edbc \u0111\u00f3.\n <\/p>\n

    \n V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i c\u00f3 quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 \u0111i\u1ec1u n\u00e0y, v\u00ec t\u00f4i ngh\u0129 r\u1eb1ng b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb
    \n tr\u01b0\u1eddng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t. Ngo\u00e0i ra, nhi\u1ec1u ch\u1ed7 \u1edf h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft d\u1eabn \u0111\u1ebfn nhi\u1ec1u doanh thu
    \n h\u01a1n.\n <\/p>\n

    \n \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra. V\u00e0o cu\u1ed1i th\u00e1ng S\u00e1u, kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i \u0111\u00e3 t\u0103ng g\u1ea7n 10% s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng, nh\u01b0ng
    \n ADR<\/a> v\u00e0 doanh thu th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00e1c kh\u1ea3 n\u0103ng.\n <\/p>\n

    \n Sau \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfp qu\u1ea3n vi\u1ec7c ki\u1ec3m so\u00e1t gi\u00e1 cho anh \u1ea5y m\u1ed9t l\u1ea7n n\u1eefa v\u00e0 trong nh\u1eefng th\u00e1ng ti\u1ebfp theo, ch\u00fang t\u00f4i \u0111\u00e3
    \n c\u00f3 th\u1ec3 th\u1ea5y doanh s\u1ed1 t\u0103ng h\u01a1n 20% v\u00e0 t\u0103ng     Rev<\/a>Par g\u1ea7n 18,00 EUR trong m\u1ed9t th\u00e1ng.\n <\/p>\n

    Th\u1eadt tuy\u1ec7t v\u1eddi! Kh\u00e1ch h\u00e0ng vui v\u1ebb – ch\u00fang t\u00f4i vui v\u1ebb!”<\/p>\n<\/p><\/div>\n

    \n

    K\u1ebft lu\u1eadn<\/h2>\n

    \n Qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd, ph\u00e2n t\u00edch
    \n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu, c\u1ea3i
    \n thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng ng\u00e0y nay. H\u00e3y nh\u1edb r\u1eb1ng, qu\u1ea3n l\u00fd doanh thu
    \n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p “m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3”, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0
    \n m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng kh\u00e1ch s\u1ea1n.\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Tr\u01b0\u1edfng v\u00e0 Th\u00e0nh C\u00f4ng Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t ng\u00e0y nay, vi\u1ec7c qu\u1ea3n l\u00fd doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, n\u00e2ng cao hi\u1ec7u […]<\/p>\n","protected":false},"author":1,"featured_media":447790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447800"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447790"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}