{"id":447799,"date":"2025-03-06T05:00:17","date_gmt":"2025-03-06T05:00:17","guid":{"rendered":"https:\/\/otavietnam.com\/marketing-khach-san-voi-influencer-chien-luoc-loi-ich-2024\/"},"modified":"2025-03-06T05:00:17","modified_gmt":"2025-03-06T05:00:17","slug":"marketing-khach-san-voi-influencer-chien-luoc-loi-ich-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-khach-san-voi-influencer-chien-luoc-loi-ich-2024\/","title":{"rendered":"Marketing Kh\u00e1ch S\u1ea1n v\u1edbi Influencer: Chi\u1ebfn L\u01b0\u1ee3c & L\u1ee3i \u00cdch 2024"},"content":{"rendered":"

Marketing Kh\u00e1ch S\u1ea1n v\u1edbi Influencer: Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3 N\u0103m 2024<\/h1>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1, marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing influencer th\u00e0nh c\u00f4ng, t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm influencer ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n

\t\"Marketing<\/p>\n

Marketing Kh\u00e1ch S\u1ea1n v\u1edbi Influencer L\u00e0 G\u00ec?<\/h2>\n

Marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer l\u00e0 h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (influencer) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Nh\u1eefng influencer n\u00e0y th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. Th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 video, influencer c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat \u0111\u1eb7t ph\u00f2ng m\u1edbi cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n v\u1eeba v\u00e0 nh\u1ecf, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch s\u1ea1n mu\u1ed1n n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng<\/strong>, vi\u1ec7c t\u1eadn d\u1ee5ng marketing influencer c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3.<\/p>\n

Influencer Kh\u00e1ch S\u1ea1n L\u00e0 Ai?<\/h3>\n

Influencer kh\u00e1ch s\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, blogger, vlogger v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi theo d\u00f5i. B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1ch qu\u1ea3ng b\u00e1 c\u00e1 nh\u00e2n v\u00e0 g\u1ea7n g\u0169i h\u01a1n cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. S\u1ef1 tin t\u01b0\u1edfng<\/strong> m\u00e0 ng\u01b0\u1eddi theo d\u00f5i d\u00e0nh cho influencer th\u01b0\u1eddng c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng l\u1edbn h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n

\t\"Influencer<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer th\u00e0nh c\u00f4ng, t\u00ecm ki\u1ebfm influencer ph\u00f9 h\u1ee3p v\u00e0 \u0111o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/p>\n

T\u1ea1i Sao Marketing Kh\u00e1ch S\u1ea1n v\u1edbi Influencer L\u1ea1i Quan Tr\u1ecdng?<\/h2>\n

Ng\u00e0y nay, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing kh\u00e1ch s\u1ea1n<\/strong> truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i. Marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer quan tr\u1ecdng v\u00ec n\u00f3 mang l\u1ea1i m\u1ed9t y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n, cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5y \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1ed9t ng\u01b0\u1eddi m\u00e0 h\u1ecd tin t\u01b0\u1edfng. Influencer marketing x\u00e2y d\u1ef1ng uy t\u00edn, t\u1ea1o ra s\u1ef1 lan t\u1ecfa v\u00e0 cho ph\u00e9p kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng l\u1edbn h\u01a1n m\u00e0 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n

Vai Tr\u00f2 C\u1ee7a Marketing Influencer Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n

Marketing influencer \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh kh\u00e1ch s\u1ea1n, n\u01a1i m\u00e0 k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh l\u00e0 r\u1ea5t quan tr\u1ecdng. Influencer t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n, t\u1eeb ti\u1ec7n nghi \u0111\u1ebfn v\u1ecb tr\u00ed v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. N\u1ed9i dung c\u1ee7a h\u1ecd th\u01b0\u1eddng bao g\u1ed3m c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho k\u1ef3 ngh\u1ec9 ti\u1ebfp theo.<\/p>\n

L\u1ee3i \u00cdch C\u1ee7a Marketing Kh\u00e1ch S\u1ea1n V\u1edbi Influencer L\u00e0 G\u00ec?<\/h2>\n

Marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng:<\/p>\n

    \n
  1. Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b>: Influencer c\u00f3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i t\u1eadn t\u00e2m tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/li>\n
  2. X\u00e2y d\u1ef1ng uy t\u00edn<\/b>: M\u1ed9t \u0111\u1ec1 xu\u1ea5t t\u1eeb m\u1ed9t influencer \u0111\u00e1ng tin c\u1eady c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng l\u1edbn h\u01a1n m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng.<\/li>\n
  3. T\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng<\/b>: B\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, influencer th\u00fac \u0111\u1ea9y c\u00e1c l\u01b0\u1ee3t truy c\u1eadp l\u1eb7p l\u1ea1i, \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua c\u00e1c OTA \u0111\u1ed1i t\u00e1c.<\/li>\n<\/ol>\n

    \"L\u1ee3i<\/p>\n

    C\u00e1ch T\u1ea1o M\u1ed9t Ch\u01b0\u01a1ng Tr\u00ecnh Marketing Kh\u00e1ch S\u1ea1n V\u1edbi Influencer<\/h2>\n

    Thi\u1ebft l\u1eadp m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer th\u00e0nh c\u00f4ng bao g\u1ed3m m\u1ed9t v\u00e0i b\u01b0\u1edbc quan tr\u1ecdng:<\/p>\n

    B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n

    Tr\u01b0\u1edbc khi li\u00ean h\u1ec7 v\u1edbi influencer, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n \u0111ang mu\u1ed1n t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1 m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t hay th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng trong m\u1ed9t m\u00f9a c\u1ee5 th\u1ec3? M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong> s\u1ebd h\u01b0\u1edbng d\u1eabn to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing influencer.<\/p>\n

    B\u01b0\u1edbc 2: Ch\u1ecdn \u0111\u00fang influencer<\/h3>\n

    T\u00ecm ki\u1ebfm influencer ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. T\u00ecm nh\u1eefng influencer c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng, b\u1ea1n s\u1ebd mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng influencer ph\u1ee5c v\u1ee5 cho m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng cao c\u1ea5p, t\u00ecm ki\u1ebfm s\u1ef1 sang tr\u1ecdng.<\/p>\n

    \t\"Ch\u1ecdn<\/p>\n

    B\u01b0\u1edbc 3: Thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 k\u1ef3 v\u1ecdng<\/h3>\n

    Sau khi b\u1ea1n \u0111\u00e3 ch\u1ecdn influencer, h\u00e3y \u0111\u1eb7t ra c\u00e1c \u0111i\u1ec1u kho\u1ea3n r\u00f5 r\u00e0ng cho s\u1ef1 h\u1ee3p t\u00e1c. Th\u1ea3o lu\u1eadn v\u1ec1 lo\u1ea1i n\u1ed9i dung h\u1ecd s\u1ebd t\u1ea1o (\u1ea3nh, video, b\u00e0i \u0111\u0103ng tr\u00ean blog), t\u1ea7n su\u1ea5t h\u1ecd s\u1ebd \u0111\u0103ng v\u00e0 b\u1ea5t k\u1ef3 hashtag ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 n\u00e0o b\u1ea1n mu\u1ed1n bao g\u1ed3m. \u0110\u1ea3m b\u1ea3o c\u1ea3 hai b\u00ean \u0111\u1ec1u r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m b\u00e0n giao v\u00e0 th\u1eddi gian bi\u1ec3u.<\/p>\n

    T\u00ecm Ki\u1ebfm Influencer Ng\u00e0nh Kh\u00e1ch S\u1ea1n Ph\u00f9 H\u1ee3p Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n

    Trong marketing influencer, kh\u00f4ng ch\u1ec9 quan tr\u1ecdng ai l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, m\u00e0 c\u00f2n ai l\u00e0 lo\u1ea1i influencer ph\u00f9 h\u1ee3p<\/i> cho kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p>\n

    C\u00e1c Kh\u00e1ch S\u1ea1n L\u00e0m Vi\u1ec7c V\u1edbi Influencer<\/h4>\n

    H\u00e3y xem c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng influencer n\u00e0o.<\/p>\n

      \n
    • Four Seasons Hotels & Resorts<\/b>: Th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng to\u00e0n c\u1ea7u n\u00e0y h\u1ee3p t\u00e1c v\u1edbi influencer tr\u00ean kh\u1eafp c\u00e1c c\u01a1 s\u1edf c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Influencer \u0111\u01b0\u1ee3c m\u1eddi chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 Four Seasons Resort Seychelles, s\u1eed d\u1ee5ng k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ecdi th\u1ee9 t\u1eeb c\u00e1c li\u1ec7u ph\u00e1p spa tr\u00ean \u0111\u1ec9nh \u0111\u1ed3i \u0111\u1ebfn khung c\u1ea3nh \u0111\u1ea3o k\u1ef3 l\u1ea1. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec h\u00ecnh \u1ea3nh \u01b0u t\u00fa \u0111\u1ed3ng th\u1eddi thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u.<\/li>\n
    • Radisson Hotels<\/b>: V\u1edbi h\u01a1n 1.100 c\u01a1 s\u1edf tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Radisson th\u01b0\u1eddng xuy\u00ean h\u1ee3p t\u00e1c v\u1edbi influencer \u0111\u1ec3 gi\u1edbi thi\u1ec7u nhi\u1ec1u lo\u1ea1i kh\u00e1ch s\u1ea1n kh\u00e1c nhau, bao g\u1ed3m Radisson Blu Bali Uluwatu. C\u00e1c influencer gi\u00fap l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef3 ngh\u1ec9 b\u00ean b\u1edd bi\u1ec3n \u1edf Bali, th\u00f4ng qua n\u1ed9i dung h\u1ea5p d\u1eabn thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng l\u1edbn.<\/li>\n
    • Hurawalhi Maldives<\/b>: Khu ngh\u1ec9 d\u01b0\u1ee1ng sang tr\u1ecdng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn n\u00e0y \u1edf Maldives h\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer du l\u1ecbch \u0111\u1ec3 gi\u1edbi thi\u1ec7u nh\u00e0 h\u00e0ng d\u01b0\u1edbi n\u01b0\u1edbc \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 c\u00e1c r\u1eb7ng san h\u00f4 tuy\u1ec7t \u0111\u1eb9p. Influencer th\u01b0\u1eddng chia s\u1ebb nh\u1eefng h\u00ecnh \u1ea3nh ngo\u1ea1n m\u1ee5c l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a khu ngh\u1ec9 d\u01b0\u1ee1ng nh\u01b0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn ngh\u1ec9 d\u01b0\u1ee1ng m\u01a1 \u01b0\u1edbc.<\/li>\n<\/ul>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1 c\u00e1c lo\u1ea1i influencer c\u1ed9ng h\u01b0\u1edfng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3:<\/p>\n

        \n
      • S\u1eed d\u1ee5ng c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u influencer nh\u01b0 Upfluence ho\u1eb7c Traackr \u0111\u1ec3 t\u00ecm ng\u01b0\u1eddi s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n.<\/li>\n
      • T\u00ecm ki\u1ebfm c\u00e1c hashtag li\u00ean quan tr\u00ean Instagram (v\u00ed d\u1ee5: #khachsangtrong, #khachsandep) \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c influencer ti\u1ec1m n\u0103ng.<\/li>\n
      • H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m tham quan trong khu v\u1ef1c c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

        \u0110o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cho marketing influencer kh\u00e1ch s\u1ea1n sang tr\u1ecdng<\/h3>\n

        \u0110o l\u01b0\u1eddng ROI l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c marketing influencer c\u1ee7a b\u1ea1n. C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i bao g\u1ed3m:<\/p>\n

          \n
        • T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c<\/b>: \u0110o l\u01b0\u1eddng l\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a influencer \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/li>\n
        • L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/b>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics<\/strong> \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn t\u1eeb n\u1ed9i dung c\u1ee7a influencer.<\/li>\n
        • M\u00e3 khuy\u1ebfn m\u00e3i ho\u1eb7c li\u00ean k\u1ebft li\u00ean k\u1ebft<\/b>: Ch\u1ec9 \u0111\u1ecbnh m\u00e3 khuy\u1ebfn m\u00e3i ho\u1eb7c li\u00ean k\u1ebft li\u00ean k\u1ebft cho m\u1ed7i influencer \u0111\u1ec3 theo d\u00f5i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n

          Gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u00e0 gi\u1ea3i ph\u00e1p trong ch\u01b0\u01a1ng tr\u00ecnh marketing influencer kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n

          M\u1ecdi chi\u1ebfn d\u1ecbch marketing influencer \u0111\u1ec1u \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c ri\u00eang, nh\u01b0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua ch\u00fang.<\/p>\n

            \n
          • Th\u00e1ch th\u1ee9c<\/b>: T\u00ecm \u0111\u00fang influencer ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
          • Gi\u1ea3i ph\u00e1p<\/b>: S\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u influencer v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng influencer c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch c\u1ee7a b\u1ea1n.<\/li>\n
          • Th\u00e1ch th\u1ee9c<\/b>: \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 c\u1ee7a marketing influencer.<\/li>\n
          • Gi\u1ea3i ph\u00e1p<\/b>: Theo d\u00f5i d\u1eef li\u1ec7u nh\u01b0 \u0111\u1eb7t ph\u00f2ng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n

            C\u00e1c t\u1eeb kh\u00f3a li\u00ean quan<\/h2>\n
              \n
            • Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/li>\n
            • Influencer marketing cho kh\u00e1ch s\u1ea1n<\/li>\n
            • T\u0103ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/li>\n
            • Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/li>\n
            • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              Marketing Kh\u00e1ch S\u1ea1n v\u1edbi Influencer: Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3 N\u0103m 2024 Trong th\u1eddi \u0111\u1ea1i s\u1ed1, marketing kh\u00e1ch s\u1ea1n v\u1edbi influencer \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing […]<\/p>\n","protected":false},"author":1,"featured_media":447786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447799"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447786"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}