{"id":447733,"date":"2025-03-04T23:44:57","date_gmt":"2025-03-04T23:44:57","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-bi-quyet-tang-truong-ben-vung\/"},"modified":"2025-03-04T23:44:57","modified_gmt":"2025-03-04T23:44:57","slug":"quan-ly-doanh-thu-khach-san-bi-quyet-tang-truong-ben-vung","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-bi-quyet-tang-truong-ben-vung\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng"},"content":{"rendered":"

Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/span>: B\u00ed Quy\u1ebft T\u0103ng Tr\u01b0\u1edfng v\u00e0 Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng<\/h1>\n
\"Qu\u1ea3n<\/div>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n

\n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/strong>
\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span>, t\u1eeb nh\u1eefng
\n kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn.\n <\/p>\n

T\u1ea1i Sao Qu\u1ea3n L\u00fd Doanh Thu<\/span> L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n

\n Qu\u1ea3n l\u00fd doanh thu<\/span> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c \u0111\u1eb7t gi\u00e1 ph\u00f2ng. \u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh
\n ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.
\n M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n:<\/strong>\n <\/p>\n

    \n
  • T\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng.<\/li>\n
  • N\u00e2ng cao doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n (RevPAR).<\/li>\n
  • C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/li>\n
  • N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  • D\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

    C\u00e1c Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng Trong Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/span><\/h3>\n

    \n \u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span> hi\u1ec7u qu\u1ea3, c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:\n <\/p>\n

    1. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/h4>\n

    \n Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a qu\u1ea3n l\u00fd doanh thu<\/span>. C\u00e1c d\u1eef li\u1ec7u c\u1ea7n ph\u00e2n t\u00edch bao g\u1ed3m:\n <\/p>\n

      \n
    • D\u1eef li\u1ec7u l\u1ecbch s\u1eed:<\/strong> C\u00f4ng su\u1ea5t ph\u00f2ng, gi\u00e1 trung b\u00ecnh, doanh thu theo m\u00f9a, xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng.<\/li>\n
    • D\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u00ecnh h\u00ecnh c\u1ea1nh tranh, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n
    • D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/strong> Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n

      2. D\u1ef1 \u0110o\u00e1n Nhu C\u1ea7u<\/h4>\n

      \n D\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u1ea7n d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3
      \n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.\n <\/p>\n

      3. \u0110\u1eb7t Gi\u00e1 Linh Ho\u1ea1t<\/h4>\n

      \n Gi\u00e1 c\u1ea3 n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t d\u1ef1a tr\u00ean nhu c\u1ea7u, th\u1eddi gian v\u00e0 lo\u1ea1i ph\u00f2ng. S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 nh\u01b0:\n <\/p>\n

        \n
      • Dynamic Pricing:<\/strong> Thay \u0111\u1ed5i gi\u00e1 theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n
      • Value-Based Pricing:<\/strong> \u0110\u1eb7t gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n
      • Competitive Pricing:<\/strong> Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c.<\/li>\n<\/ul>\n

        4. Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h4>\n

        \n Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i (OTA, website kh\u00e1ch s\u1ea1n, \u0111\u1ea1i l\u00fd du l\u1ecbch) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c
        \n nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.\n <\/p>\n

        5. Ti\u1ebfp Th\u1ecb v\u00e0 Khuy\u1ebfn M\u00e3i<\/h4>\n

        \n S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n <\/p>\n

        Ph\u1ecfng V\u1ea5n Chuy\u00ean Gia: Markus Seemann v\u00e0 Kinh Nghi\u1ec7m Qu\u1ea3n L\u00fd Doanh Thu<\/span><\/h2>\n

        \n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span>, ch\u00fang ta h\u00e3y c\u00f9ng l\u1eafng nghe chia s\u1ebb
        \n t\u1eeb Markus Seemann, ng\u01b0\u1eddi s\u00e1ng l\u1eadp 9seemeilen Hospitality, m\u1ed9t chuy\u00ean gia v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c
        \n n\u00e0y.\n <\/p>\n

        “M\u1ecdi Kh\u00e1ch S\u1ea1n \u0110\u1ec1u X\u1ee9ng \u0110\u00e1ng \u0110\u01b0\u1ee3c H\u01b0\u1edfng D\u1ecbch V\u1ee5 Qu\u1ea3n L\u00fd Doanh Thu<\/span> Chuy\u00ean Nghi\u1ec7p”<\/h3>\n

        \n Markus Seemann chia s\u1ebb r\u1eb1ng \u00f4ng th\u00e0nh l\u1eadp 9seemeilen Hospitality v\u1edbi m\u1ee5c ti\u00eau cung c\u1ea5p d\u1ecbch v\u1ee5
        \n qu\u1ea3n l\u00fd doanh thu<\/span> chuy\u00ean nghi\u1ec7p cho m\u1ecdi kh\u00e1ch s\u1ea1n, kh\u00f4ng ph\u00e2n bi\u1ec7t quy m\u00f4.\n <\/p>\n

        \n “T\u00f4i tin r\u1eb1ng kh\u00f4ng ch\u1ec9 c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn m\u00e0 c\u1ea3 nh\u1eefng kh\u00e1ch s\u1ea1n nh\u1ecf h\u01a1n c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c d\u1ecbch v\u1ee5
        \n qu\u1ea3n l\u00fd doanh thu<\/span>. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng kh\u00f4ng x\u1ea3y ra v\u00ec h\u1ecd thi\u1ebfu chuy\u00ean m\u00f4n
        \n ho\u1eb7c th\u1eddi gian. \u0110\u00f3 l\u00e0 l\u00fd do ch\u00fang t\u00f4i ra \u0111\u1eddi. Ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 c\u00e1c kh\u00e1ch s\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c
        \n qu\u1ea3n l\u00fd doanh thu<\/span>, gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf.”\n <\/p>\n

        \n Ngo\u00e0i c\u00f4ng vi\u1ec7c, Markus c\u00f2n c\u00f3 ni\u1ec1m \u0111am m\u00ea v\u1edbi du l\u1ecbch v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi nh\u01b0 leo n\u00fai v\u00e0 l\u1eb7n bi\u1ec3n. \u00d4ng cho
        \n r\u1eb1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap \u00f4ng th\u01b0 gi\u00e3n v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.\n <\/p>\n

        Khi N\u00e0o Kh\u00e1ch S\u1ea1n N\u00ean T\u00ecm \u0110\u1ebfn S\u1ef1 Tr\u1ee3 Gi\u00fap B\u00ean Ngo\u00e0i v\u00e0 \u0110i\u1ec1u G\u00ec T\u1ea1o N\u00ean Th\u00e0nh C\u00f4ng?<\/h3>\n

        \n Markus nh\u1ea5n m\u1ea1nh r\u1eb1ng kh\u00e1ch s\u1ea1n n\u00ean t\u00ecm \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb b\u00ean ngo\u00e0i khi h\u1ecd thi\u1ebfu chuy\u00ean m\u00f4n ho\u1eb7c th\u1eddi gian \u0111\u1ec3 th\u1ef1c
        \n hi\u1ec7n qu\u1ea3n l\u00fd doanh thu<\/span> hi\u1ec7u qu\u1ea3.\n <\/p>\n

        \n “C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o. Th\u1eddi gian l\u00e0 k\u1ebb th\u00f9 c\u1ee7a
        \n qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/span>, v\u00e0 \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu<\/span> c\u00f3 hi\u1ec7u
        \n qu\u1ea3, c\u1ea7n ph\u1ea3i d\u00e0nh s\u1ef1 t\u1eadp trung t\u1ed1i \u0111a.”\n <\/p>\n

        \n Khi m\u1ed9t kh\u00e1ch s\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n, Markus v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a \u00f4ng s\u1ebd ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a
        \n kh\u00e1ch s\u1ea1n.\n <\/p>\n

        \n “Ch\u00fang t\u00f4i xem x\u00e9t c\u00e1c chi ph\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4 h\u00ecnh gi\u00e1 c\u1ea3 v\u00e0 chi\u1ebfn
        \n l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1edbi, linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra doanh thu t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0
        \n \u0111\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u th\u00f4ng qua gi\u00e1 c\u1ea3.”\n <\/p>\n

        \n “Ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n c\u0169ng c\u00f3 ngh\u0129a l\u00e0 xem x\u00e9t c\u00e1c quy tr\u00ecnh trong kh\u00e1ch s\u1ea1n, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang s\u1eed
        \n d\u1ee5ng.”\n <\/p>\n

        2024: T\u1ed1i \u01afu H\u00f3a C\u00f4ng Ngh\u1ec7 v\u00e0 V\u01b0\u1ee3t Qua C\u00e1c Th\u00e1ch Th\u1ee9c<\/h3>\n

        \n Markus cho r\u1eb1ng n\u0103m 2024 l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c
        \n trong qu\u1ea3n l\u00fd doanh thu<\/span>.\n <\/p>\n

        \n “Trong v\u00e0i n\u0103m qua, \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m d\u00e0nh cho kh\u00e1ch s\u1ea1n. Ch\u00fang ta hi\u1ec7n c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn
        \n v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 s\u1eed d\u1ee5ng, v\u00e0 ch\u00fang ta n\u00ean t\u1eadn d\u1ee5ng ch\u00fang.”\n <\/p>\n

        \n “Th\u01b0\u1eddng th\u00ec c\u00f4ng ngh\u1ec7 l\u1ea1c h\u1eadu t\u1ea1o ra nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn cho kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 quy tr\u00ecnh
        \n ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00ec c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 giao di\u1ec7n ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 ch\u1ecbu, kh\u00f4ng ch\u1ec9 cho nh\u00e2n vi\u00ean m\u00e0
        \n cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.”\n <\/p>\n

        \n V\u1edbi suy ngh\u0129 n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n n\u00ean xem x\u00e9t c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0 \u0111\u1ec3
        \n t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 SiteMinder cung c\u1ea5p m\u1ecdi th\u1ee9 m\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n hi\u1ec7n \u0111\u1ea1i
        \n c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.\n <\/p>\n

        \"N\u1ec1n<\/div>\n

        \n Khi n\u00f3i \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu<\/span> n\u00f3i ri\u00eang, m\u1ed9t \u00fd t\u01b0\u1edfng hay cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n l\u00e0
        \n h\u1ecdc c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 chinh ph\u1ee5c nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t li\u00ean t\u1ee5c. Markus \u0111\u00e3 gi\u1ea3i th\u00edch m\u1ed9t v\u00e0i trong s\u1ed1
        \n \u0111\u00f3.\n <\/p>\n

        \n “V\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i th\u1ea5y m\u1ed9t v\u00e0i \u0111i\u1ec3m l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ch\u01b0a bao gi\u1edd \u0111\u1eb7t
        \n c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 ph\u1ea3i thu v\u00e0o \u00edt nh\u1ea5t cho c\u00e1c ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed \u0111\u01b0\u1ee3c tr\u1ea3 v\u00e0 trang
        \n tr\u1ea3i v\u00e0o cu\u1ed1i n\u0103m,” \u00f4ng n\u00f3i.\n <\/p>\n

        \n “H\u1ea7u h\u1ebft th\u1eddi gian, gi\u00e1 c\u1ea3 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh. Nh\u01b0ng c\u1ea3m t\u00ednh ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u1ed1 v\u1ea5n t\u1ed1t khi n\u00f3i \u0111\u1ebfn ti\u1ec1n
        \n b\u1ea1c v\u00e0 con s\u1ed1. M\u1ed9t ph\u00e2n t\u00edch \u0111i\u1ec3m h\u00f2a v\u1ed1n th\u00edch h\u1ee3p v\u1edbi vi\u1ec7c t\u00ednh to\u00e1n c\u00e1c gi\u1edbi h\u1ea1n gi\u00e1 t\u01b0\u01a1ng \u1ee9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft
        \n cho m\u1ecdi kh\u00e1ch s\u1ea1n. N\u1ebfu kh\u00f4ng, s\u1ebd kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau n\u00e0o \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi.”\n <\/p>\n

        \n Ch\u1ec9 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c s\u1ed1 ph\u1eadn kinh
        \n doanh c\u1ee7a m\u00ecnh trong th\u1eddi gian th\u1ef1c v\u00e0 \u0111\u1eb7t ra m\u1ed9t k\u1ebf ho\u1ea1ch cho s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.\n <\/p>\n

        \n “\u0110\u00e2y l\u00e0 n\u01a1i ch\u00fang t\u00f4i \u0111\u1ebfn, t\u1ea5t nhi\u00ean,” Markus n\u00f3i. “\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee7 kh\u00e1ch
        \n s\u1ea1n \u0111\u1ec3 tr\u1ea3 l\u1ea1i cho h\u1ecd b\u00e1nh l\u00e1i kinh doanh c\u1ee7a h\u1ecd.”\n <\/p>\n

        Th\u1ef1c H\u00e0nh T\u1ed1t Nh\u1ea5t Trong Qu\u1ea3n L\u00fd Doanh Thu<\/span> v\u00e0 Nh\u1eefng C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng<\/h3>\n

        \n V\u1eady, bao nhi\u00eau ph\u1ea7n tr\u0103m c\u1ee7a qu\u1ea3n l\u00fd doanh thu<\/span> l\u00e0 d\u1eef li\u1ec7u v\u00e0 bao nhi\u00eau ph\u1ea7n tr\u0103m
        \n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c giao cho tr\u1ef1c gi\u00e1c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o? V\u00e2ng, Markus n\u00f3i r\u1eb1ng c\u00f3 ch\u1ed7 cho c\u1ea3 hai, nh\u01b0ng n\u00f3 c\u00f3 \u0111i\u1ec1u ki\u1ec7n.\n <\/p>\n

        \n “N\u00f3 ph\u1ee5 thu\u1ed9c m\u1ed9t ch\u00fat v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o trong n\u0103m v\u00e0 t\u00f4i mu\u1ed1n th\u1eed \u0111i\u1ec1u g\u00ec. N\u1ebfu l\u00e0 m\u00f9a cao \u0111i\u1ec3m v\u00e0 t\u00f4i c\u1ea7n t\u1ea1o ra
        \n doanh thu t\u1ed1i \u0111a, th\u00ec t\u00f4i kh\u00f4ng mu\u1ed1n th\u1eed nghi\u1ec7m. T\u00f4i th\u00edch d\u1ef1a v\u00e0o m\u1ed9t ph\u00e2n t\u00edch nh\u1ea5t qu\u00e1n v\u1ec1 c\u00e1c con s\u1ed1, d\u1eef li\u1ec7u
        \n v\u00e0 s\u1ef1 ki\u1ec7n c\u1ee9ng v\u00e0 tu\u00e2n th\u1ee7 k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh,” \u00f4ng n\u00f3i.\n <\/p>\n

        \"d\u1eef<\/div>\n

        \n “Tuy nhi\u00ean, trong th\u1eddi gian th\u1ea5p \u0111i\u1ec3m, s\u1ef1 s\u00e1ng t\u1ea1o ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n. V\u1ec1 c\u01a1 b\u1ea3n, t\u00f4i l\u00e0
        \n m\u1ed9t ng\u01b0\u1eddi b\u1ea1n tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c n\u00e0y. C\u00e1c con \u0111\u01b0\u1eddng kh\u00f4ng ch\u00ednh th\u1ed1ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c
        \n hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Nh\u01b0ng t\u1ea5t nhi\u00ean b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ea5t t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1 quan tr\u1ecdng. N\u1ebfu ch\u00fang ph\u00e1t
        \n tri\u1ec3n ti\u00eau c\u1ef1c, b\u1ea1n n\u00ean quay tr\u1edf l\u1ea1i r\u1ea5t nhanh. Sau \u0111\u00f3, c\u00e1c th\u00ed nghi\u1ec7m n\u00ean d\u1eebng l\u1ea1i.”\n <\/p>\n

        \n S\u1ef1 t\u1eadp trung ph\u1ed5 bi\u1ebfn n\u00e0y v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng l\u00e0 l\u00fd do t\u1ea1i sao Markus \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u00fap \u0111\u1ee1 c\u00e1c
        \n kh\u00e1ch s\u1ea1n \u0111\u00e3 \u0111\u1ebfn v\u1edbi \u00f4ng \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t trong nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e1ng nh\u1edb v\u00e0 h\u00e0i
        \n l\u00f2ng nh\u1ea5t c\u1ee7a \u00f4ng.\n <\/p>\n

        \n “\u0110\u00f3 l\u00e0 n\u0103m 2020 v\u00e0 ch\u00fang t\u00f4i \u0111ang \u1edf gi\u1eefa \u0111\u1ee3t phong t\u1ecfa \u0111\u1ea7u ti\u00ean. Kh\u00f4ng c\u00f3 nhu c\u1ea7u, kh\u00f4ng c\u00f3 kh\u00e1ch, kh\u00f4ng c\u00f3 doanh
        \n thu. M\u1ed9t th\u1eddi gian r\u1ea5t kh\u00f3 kh\u0103n cho t\u1ea5t c\u1ea3 ch\u00fang ta.”\n <\/p>\n

        \n “Tr\u01b0\u1edbc \u0111\u00e2y v\u00e0o n\u0103m 2019, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a \u00f4ng \u1ea5y g\u1ea7n nh\u01b0 h\u00e0ng ng\u00e0y v\u00e0
        \n theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u c\u1ee7a \u00f4ng \u1ea5y. COVID-19 \u0111\u00e3 c\u1ea3n tr\u1edf c\u00f4ng vi\u1ec7c, nh\u01b0ng khi r\u00f5 r\u00e0ng c\u00e1c kh\u00e1ch s\u1ea1n trong khu v\u1ef1c s\u1ebd
        \n t\u1eeb t\u1eeb m\u1edf c\u1eeda tr\u1edf l\u1ea1i, ch\u00fang t\u00f4i c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch.”\n <\/p>\n

        \n T\u00f4i cho r\u1eb1ng nhu c\u1ea7u s\u1ebd t\u0103ng l\u00ean nhanh ch\u00f3ng – kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i kh\u00f4ng \u0111\u1ed3ng \u00fd v\u00e0 n\u00f3i r\u1eb1ng \u00f4ng \u1ea5y mu\u1ed1n t\u1ef1 m\u00ecnh \u0111i\u1ec1u
        \n ch\u1ec9nh gi\u00e1 cho th\u00e1ng S\u00e1u, v\u00ec \u00f4ng \u1ea5y s\u1ebd c\u1ea7n nhi\u1ec1u c\u00f4ng su\u1ea5t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho doanh thu b\u1ecb thi\u1ebfu trong hai
        \n th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3.\n <\/p>\n

        \n V\u1ec1 c\u01a1 b\u1ea3n, ch\u00fang t\u00f4i c\u00f3 nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 \u0111i\u1ec1u n\u00e0y, v\u00ec t\u00f4i ngh\u0129 r\u1eb1ng b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 tr\u00ean
        \n th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u t\u1ed1t. Ngo\u00e0i ra, nhi\u1ec1u c\u00f4ng su\u1ea5t h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft d\u1eabn \u0111\u1ebfn doanh thu
        \n cao h\u01a1n.\n <\/p>\n

        \n \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra. V\u00e0o cu\u1ed1i th\u00e1ng S\u00e1u, kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i \u0111\u00e3 t\u0103ng c\u00f4ng su\u1ea5t g\u1ea7n 10%, nh\u01b0ng ADR v\u00e0
        \n doanh thu th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00e1c kh\u1ea3 n\u0103ng.\n <\/p>\n

        \"<\/div>\n

        \n Sau \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfp qu\u1ea3n vi\u1ec7c ki\u1ec3m so\u00e1t gi\u00e1 cho \u00f4ng \u1ea5y m\u1ed9t l\u1ea7n n\u1eefa v\u00e0 trong nh\u1eefng th\u00e1ng ti\u1ebfp theo, ch\u00fang t\u00f4i
        \n \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ea5y doanh s\u1ed1 t\u0103ng h\u01a1n 20% v\u00e0 RevPar t\u0103ng g\u1ea7n 18,00 EUR trong m\u1ed9t th\u00e1ng.\n <\/p>\n

        Th\u1eadt tuy\u1ec7t v\u1eddi! Kh\u00e1ch h\u00e0ng vui v\u1ebb – ch\u00fang t\u00f4i vui v\u1ebb!”<\/p>\n

        L\u1eddi K\u1ebft<\/h2>\n

        \n Qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e2n t\u00edch, d\u1ef1
        \n \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3
        \n t\u1ed1i \u01b0u h\u00f3a doanh thu, t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n

        \n Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 th\u00f4ng tin h\u1eefu \u00edch v\u1ec1
        \n qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n<\/span>. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn
        \n l\u01b0\u1ee3c n\u00e0y v\u00e0o th\u1ef1c t\u1ebf!\n <\/p>\n","protected":false},"excerpt":{"rendered":"

        Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u0103ng Tr\u01b0\u1edfng v\u00e0 Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng Gi\u1edbi Thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o […]<\/p>\n","protected":false},"author":1,"featured_media":447720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447733"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447720"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}