{"id":447704,"date":"2025-03-04T15:47:40","date_gmt":"2025-03-04T15:47:40","guid":{"rendered":"https:\/\/otavietnam.com\/goppar-la-gi-cach-tinh-goppar-cho-khach-san-hieu-qua-nhat\/"},"modified":"2025-03-04T15:47:40","modified_gmt":"2025-03-04T15:47:40","slug":"goppar-la-gi-cach-tinh-goppar-cho-khach-san-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/goppar-la-gi-cach-tinh-goppar-cho-khach-san-hieu-qua-nhat\/","title":{"rendered":"GOPPAR l\u00e0 g\u00ec? C\u00e1ch t\u00ednh GOPPAR cho kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"<h1><span style=\"color: red;\">GOPPAR<\/span> l\u00e0 g\u00ec v\u00e0 C\u00e1ch T\u00ednh <span style=\"color: red;\">GOPPAR<\/span> Cho Kh\u00e1ch S\u1ea1n<\/h1>\n<div>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/defaultSearchThumb_new.png\" alt=\"GOPPAR l\u00e0 g\u00ec\" width=\"100%\" height=\"auto\">\n  <\/div>\n<h2>Gi\u1edbi Thi\u1ec7u v\u1ec1 <span style=\"color: red;\">GOPPAR<\/span><\/h2>\n<p><span style=\"color: red;\">GOPPAR<\/span> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Gross Operating Profit Per Available Room, c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n. <span style=\"color: red;\">GOPPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn, cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh li\u00ean quan \u0111\u1ebfn <span style=\"color: red;\">GOPPAR<\/span>. Th\u1eadm ch\u00ed, to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 tham gia v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n<p>Vi\u1ec7c c\u00f3 s\u1eb5n th\u00f4ng tin v\u1ec1 <span style=\"color: red;\">GOPPAR<\/span> cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd h\u01a1n, \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n ph\u00e1t tri\u1ec3n. <span style=\"color: red;\">GOPPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 theo d\u00f5i th\u01b0\u1eddng xuy\u00ean n\u1ebfu b\u1ea1n mu\u1ed1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch s\u1ea1n.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 RevPAR (Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n) hay TrevPAR (T\u1ed5ng doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n), <span style=\"color: red;\">GOPPAR<\/span> cho ph\u00e9p b\u1ea1n xem x\u00e9t c\u00e1c th\u00f4ng tin chi ti\u1ebft quan tr\u1ecdng v\u1ec1 doanh thu v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh h\u01a1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch <span style=\"color: red;\">GOPPAR<\/span> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>M\u1ee5c l\u1ee5c<\/strong><\/p>\n<h2>C\u00e1ch T\u00ednh <span style=\"color: red;\">GOPPAR<\/span><\/h2>\n<p><span style=\"color: red;\">GOPPAR<\/span> \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p (GOP) cho t\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n (TAR) trong kh\u00e1ch s\u1ea1n.<\/p>\n<p>C\u00f4ng th\u1ee9c t\u00ednh <span style=\"color: red;\">GOPPAR<\/span> nh\u01b0 sau:<\/p>\n<p><span style=\"color: red;\">GOPPAR<\/span> = GOP \/ TAR<\/p>\n<p>Trong \u0111\u00f3:<\/p>\n<ul>\n<li><strong>GOP (Gross Operating Profit):<\/strong> L\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p, \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ed5ng doanh thu tr\u1eeb \u0111i t\u1ed5ng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng. T\u1ed5ng doanh thu bao g\u1ed3m doanh thu t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n nh\u01b0 ph\u00f2ng, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, v\u00e0 c\u00e1c ngu\u1ed3n kh\u00e1c, tr\u1eeb \u0111i c\u00e1c chi ph\u00ed nh\u01b0 nh\u00e2n c\u00f4ng, ti\u1ec7n \u00edch v\u00e0 b\u1ea3o tr\u00ec.<\/li>\n<li><strong>TAR (Total Available Rooms):<\/strong> T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n \u0111\u1ec3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<\/ul>\n<div>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/art-and-science-hotel-bookings.jpg\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh GOPPAR\" width=\"100%\" height=\"auto\">\n  <\/div>\n<p>M\u1ed9t c\u00f4ng c\u1ee5 t\u00ednh <span style=\"color: red;\">GOPPAR<\/span> t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng c\u1ee5 t\u00ednh RevPAR, nh\u01b0ng n\u00f3 lo\u1ea1i b\u1ecf c\u00e1c kho\u1ea3n ph\u00ed v\u00e0 chi ph\u00ed kh\u1ecfi s\u1ed1 li\u1ec7u doanh thu tr\u01b0\u1edbc.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng n\u00f3 cho m\u1ed9t n\u0103m:<\/p>\n<ul>\n<li aria-level=\"1\">100 ph\u00f2ng x 365 ng\u00e0y trong m\u1ed9t n\u0103m = 36.500 ph\u00f2ng c\u00f3 s\u1eb5n trong n\u0103m<\/li>\n<li aria-level=\"1\">T\u1ed5ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n, bao g\u1ed3m doanh thu t\u1eeb ph\u00f2ng, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, v.v. = 6 tri\u1ec7u \u0111\u00f4 la<\/li>\n<li aria-level=\"1\">Chi ph\u00ed bao g\u1ed3m v\u1eadt t\u01b0, ti\u1ec1n l\u01b0\u01a1ng, v.v. = 2,5 tri\u1ec7u \u0111\u00f4 la<\/li>\n<li aria-level=\"1\">GOP = 3,5 tri\u1ec7u \u0111\u00f4 la<\/li>\n<li aria-level=\"1\"><span style=\"color: red;\">GOPPAR<\/span> = 3,5 tri\u1ec7u \u0111\u00f4 la \/ 36.500 = 96 \u0111\u00f4 la<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trong n\u0103m \u0111\u01b0\u1ee3c ch\u1ecdn, m\u1ed7i ph\u00f2ng ri\u00eang l\u1ebb \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn trung b\u00ecnh l\u00e0 96 \u0111\u00f4 la.<\/p>\n<h2>T\u1ea1i Sao B\u1ea1n N\u00ean S\u1eed D\u1ee5ng C\u00f4ng Th\u1ee9c <span style=\"color: red;\">GOPPAR<\/span> T\u1ea1i Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n?<\/h2>\n<p><span style=\"color: red;\">GOPPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u1eefu \u00edch \u0111\u1ec3 xem x\u00e9t v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 doanh thu m\u00e0 b\u1ea1n \u0111ang t\u1ea1o ra tr\u00ean m\u1ed7i ph\u00f2ng, m\u00e0 c\u00f2n c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra doanh thu n\u00e0y. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf c\u1ee7a hi\u1ec7u su\u1ea5t kh\u00e1ch s\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3.<\/p>\n<p>Vi\u1ec7c theo d\u00f5i th\u01b0\u1eddng xuy\u00ean cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecm ra c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed m\u00e0 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn d\u1ecbch v\u1ee5.<\/p>\n<p>V\u00ed d\u1ee5, m\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i trong c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea5p cao nh\u01b0 gi\u00e1 trung b\u00ecnh h\u00e0ng ng\u00e0y, c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 qu\u00e1 nhi\u1ec1u chi ph\u00ed. Chi ph\u00ed nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn \u2013 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, b\u1ea1n c\u00f3 c\u1ea7n nhi\u1ec1u gi\u1edd l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean nh\u01b0 b\u00ecnh th\u01b0\u1eddng kh\u00f4ng? C\u00f3 l\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<div>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/GettyImages-1495852755-1.jpg\" alt=\"L\u1ee3i \u00edch c\u1ee7a GOPPAR\" width=\"100%\" height=\"auto\">\n  <\/div>\n<h2>L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c S\u1eed D\u1ee5ng C\u00e1c Ph\u00e9p T\u00ednh <span style=\"color: red;\">GOPPAR<\/span> Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n<h3>Hi\u1ec7u Su\u1ea5t T\u00e0i Ch\u00ednh<\/h3>\n<p>S\u1eed d\u1ee5ng c\u00e1c ph\u00e9p t\u00ednh <span style=\"color: red;\">GOPPAR<\/span> cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c, <span style=\"color: red;\">GOPPAR<\/span> xem x\u00e9t c\u1ea3 doanh thu v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, mang l\u1ea1i cho b\u1ea1n m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ecdc t\u1ee9c th\u00ec (v\u00e0 \u0111i\u1ec3m so s\u00e1nh) v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3>Kh\u1ea3 N\u0103ng Sinh L\u1eddi C\u1ee7a Ph\u00f2ng<\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng, <span style=\"color: red;\">GOPPAR<\/span> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t s\u1ed1 li\u1ec7u to\u00e0n di\u1ec7n, tr\u00ean to\u00e0n kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, c\u00f3 th\u1ec3 t\u00ednh <span style=\"color: red;\">GOPPAR<\/span> cho c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau (v\u00ed d\u1ee5: ph\u00f2ng ti\u00eau chu\u1ea9n so v\u1edbi ph\u00f2ng suite), n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng (v\u00ed d\u1ee5: b\u1ea3o tr\u00ec, nh\u00e2n vi\u00ean, v.v.) v\u00e0 doanh thu c\u1ee5 th\u1ec3 theo lo\u1ea1i ph\u00f2ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 chi ti\u1ebft \u0111\u00f3.<\/p>\n<p>N\u1ebfu hai lo\u1ea1i ph\u00f2ng kh\u00e1c nhau t\u1ea1o ra c\u00f9ng m\u1ed9t doanh thu, lo\u1ea1i ph\u00f2ng c\u00f3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n s\u1ebd c\u00f3 <span style=\"color: red;\">GOPPAR<\/span> cao h\u01a1n, l\u00e0m n\u1ed5i b\u1eadt kh\u1ea3 n\u0103ng sinh l\u1eddi l\u1edbn h\u01a1n c\u1ee7a n\u00f3. Hi\u1ec3u \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a t\u1eebng lo\u1ea1i ph\u00f2ng c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o, quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng, cho ph\u00e9p b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n <span style=\"color: red;\">GOPPAR<\/span> tr\u00ean nh\u1eefng kh\u00eda c\u1ea1nh c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t.<\/p>\n<h3>\u0110\u00e1nh Gi\u00e1 So S\u00e1nh<\/h3>\n<p>V\u1edbi <span style=\"color: red;\">GOPPAR<\/span>, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh. B\u1eb1ng c\u00e1ch so s\u00e1nh <span style=\"color: red;\">GOPPAR<\/span> c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c c\u01a1 s\u1edf t\u01b0\u01a1ng t\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi. T\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y v\u1eabn \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e1ng tin c\u1eady.<\/p>\n<h3>Ki\u1ec3m So\u00e1t Chi Ph\u00ed<\/h3>\n<p>B\u1eb1ng c\u00e1ch chia nh\u1ecf l\u1ee3i nhu\u1eadn tr\u00ean c\u01a1 s\u1edf m\u1ed7i ph\u00f2ng, <span style=\"color: red;\">GOPPAR<\/span> gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed cho to\u00e0n b\u1ed9 kh\u00e1ch s\u1ea1n. Nh\u1eadn bi\u1ebft nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m kh\u00e1ch s\u1ea1n n\u00e0o ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1eaft gi\u1ea3m chi ph\u00ed, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o doanh thu \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n.<\/p>\n<h3>C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m C\u1ee7a Kh\u00e1ch<\/h3>\n<p><span style=\"color: red;\">GOPPAR<\/span> cao h\u01a1n th\u01b0\u1eddng t\u01b0\u01a1ng quan v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch t\u1ed1t h\u01a1n \u2013 v\u00e0 <span style=\"color: red;\">GOPPAR<\/span> th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng kh\u00e1ch kh\u00f4ng s\u1eb5n s\u00e0ng \u0111\u1eb7t ph\u00f2ng, mua n\u00e2ng c\u1ea5p ho\u1eb7c b\u1ecb thu h\u00fat b\u1edfi c\u00e1c d\u1ecbch v\u1ee5 ph\u1ee5 tr\u1ee3 c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng s\u1ed1 li\u1ec7u n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n \u0111ang gi\u00e1n ti\u1ebfp n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi m\u00e0 h\u1ecd cung c\u1ea5p. M\u1ed9t kh\u00e1ch h\u00e0i l\u00f2ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u, th\u00fac \u0111\u1ea9y c\u1ea3 doanh thu v\u00e0 c\u1ea3i thi\u1ec7n danh ti\u1ebfng c\u1ee7a b\u1ea1n.<\/p>\n<h2><span style=\"color: red;\">GOPPAR<\/span> So V\u1edbi RevPAR<\/h2>\n<p>Trong khi <span style=\"color: red;\">GOPPAR<\/span> v\u00e0 RevPAR (doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n) \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u00f2ng c\u00f3 s\u1eb5n, c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn.<\/p>\n<p>RevPAR cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n, b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 xem m\u1ed7i ph\u00f2ng \u0111ang t\u1ea1o ra bao nhi\u00eau doanh thu.<\/p>\n<p><span style=\"color: red;\">GOPPAR<\/span> ti\u1ebfn xa h\u01a1n, gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3 \u2013 v\u00ec n\u00f3 t\u00ednh \u0111\u1ebfn c\u00e1c chi ph\u00ed t\u1eeb nh\u00e2n c\u00f4ng, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, ti\u1ec7n nghi, v.v.<\/p>\n<p>C\u1ea3 hai \u0111\u1ec1u h\u1eefu \u00edch v\u00e0 v\u1eabn l\u00e0 tin t\u1ed1t n\u1ebfu b\u1ea1n \u0111ang t\u0103ng RevPAR c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh, nh\u01b0ng <span style=\"color: red;\">GOPPAR<\/span> ch\u1eafc ch\u1eafn n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u1edbn n\u00e0o.<\/p>\n<h2><span style=\"color: red;\">GOPPAR<\/span>: Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng Cho S\u1ef1 Th\u00e0nh C\u00f4ng C\u1ee7a Kh\u00e1ch S\u1ea1n Trong D\u00e0i H\u1ea1n<\/h2>\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">GOPPAR<\/span> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch n\u1eafm v\u1eefng c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn <span style=\"color: red;\">GOPPAR<\/span> v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng sinh l\u1eddi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn <span style=\"color: red;\">GOPPAR<\/span><\/h3>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">GOPPAR<\/span>, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ch\u1ec9 s\u1ed1 n\u00e0y:<\/p>\n<h4>Doanh Thu Ph\u00f2ng<\/h4>\n<p>Doanh thu t\u1eeb vi\u1ec7c b\u00e1n ph\u00f2ng l\u00e0 ngu\u1ed3n thu ch\u00ednh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n. \u0110\u1ec3 t\u0103ng doanh thu ph\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li><strong>Qu\u1ea3n l\u00fd gi\u00e1 linh ho\u1ea1t:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo m\u00f9a, theo ng\u00e0y trong tu\u1ea7n, theo s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i:<\/strong> T\u1ea1o ra c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c du l\u1ecbch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>N\u00e2ng c\u1ea5p ph\u00f2ng:<\/strong> Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng n\u00e2ng c\u1ea5p l\u00ean c\u00e1c lo\u1ea1i ph\u00f2ng cao c\u1ea5p h\u01a1n v\u1edbi c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> \u0110\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA) ph\u1ed5 bi\u1ebfn, c\u0169ng nh\u01b0 tr\u00ean trang web ri\u00eang c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<h4>Doanh Thu T\u1eeb C\u00e1c D\u1ecbch V\u1ee5 Kh\u00e1c<\/h4>\n<p>Ngo\u00e0i doanh thu ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra doanh thu t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 nh\u00e0 h\u00e0ng, bar, spa, ph\u00f2ng h\u1ed9i ngh\u1ecb, d\u1ecbch v\u1ee5 gi\u1eb7t l\u00e0, \u0111\u01b0a \u0111\u00f3n s\u00e2n bay, v.v. \u0110\u1ec3 t\u0103ng doanh thu t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li><strong>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c d\u1ecbch v\u1ee5 lu\u00f4n \u0111\u1ea1t ti\u00eau chu\u1ea9n cao nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5:<\/strong> Cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c, tri\u1ec3n l\u00e3m ngh\u1ec7 thu\u1eadt, ti\u1ec7c t\u1ed1i, ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i gi\u1ea3i tr\u00ed kh\u00e1c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Khuy\u1ebfn m\u00e3i ch\u00e9o:<\/strong> Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t khi h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u d\u1ecbch v\u1ee5 c\u00f9ng l\u00fac.<\/li>\n<\/ul>\n<h4>Chi Ph\u00ed Ho\u1ea1t \u0110\u1ed9ng<\/h4>\n<p>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n, bao g\u1ed3m chi ph\u00ed nh\u00e2n c\u00f4ng, chi ph\u00ed \u0111i\u1ec7n n\u01b0\u1edbc, chi ph\u00ed b\u1ea3o tr\u00ec, chi ph\u00ed marketing, chi ph\u00ed qu\u1ea3n l\u00fd, v.v. \u0110\u1ec3 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c:<\/strong> \u0110\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c, lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft, v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd n\u0103ng l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3:<\/strong> S\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, t\u1eaft \u0111\u00e8n v\u00e0 \u0111i\u1ec1u h\u00f2a khi kh\u00f4ng s\u1eed d\u1ee5ng, v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<li><strong>\u0110\u00e0m ph\u00e1n v\u1edbi nh\u00e0 cung c\u1ea5p:<\/strong> \u0110\u00e0m ph\u00e1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng.<\/li>\n<li><strong>Ki\u1ec3m so\u00e1t chi ph\u00ed nh\u00e2n c\u00f4ng:<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch nh\u00e2n s\u1ef1 c\u1ea9n th\u1eadn, tr\u00e1nh thu\u00ea qu\u00e1 nhi\u1ec1u nh\u00e2n vi\u00ean trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n<h3>Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a <span style=\"color: red;\">GOPPAR<\/span><\/h3>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">GOPPAR<\/span>, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h4>Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/h4>\n<p>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 doanh thu, chi ph\u00ed, s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u00e1n \u0111\u01b0\u1ee3c, gi\u00e1 ph\u00f2ng trung b\u00ecnh, c\u00f4ng su\u1ea5t ph\u00f2ng, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/p>\n<h4>X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau<\/h4>\n<p>\u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART) cho <span style=\"color: red;\">GOPPAR<\/span>. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng <span style=\"color: red;\">GOPPAR<\/span> l\u00ean 10% trong v\u00f2ng m\u1ed9t n\u0103m.<\/p>\n<h4>Ph\u00e1t Tri\u1ec3n K\u1ebf Ho\u1ea1ch H\u00e0nh \u0110\u1ed9ng<\/h4>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft, bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m cho t\u1eebng th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 \u0111\u1eb7t ra th\u1eddi h\u1ea1n cho t\u1eebng c\u00f4ng vi\u1ec7c.<\/p>\n<h4>Th\u1ef1c Hi\u1ec7n K\u1ebf Ho\u1ea1ch<\/h4>\n<p>Th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 ki\u00ean tr\u00ec. Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch khi c\u1ea7n thi\u1ebft.<\/p>\n<h4>\u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3<\/h4>\n<p>\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. R\u00fat ra c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00e1c k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai.<\/p>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p><span style=\"color: red;\">GOPPAR<\/span> l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">GOPPAR<\/span>, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng sinh l\u1eddi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 <span style=\"color: red;\">GOPPAR<\/span> v\u00e0 c\u00e1ch t\u00ednh <span style=\"color: red;\">GOPPAR<\/span> cho kh\u00e1ch s\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GOPPAR l\u00e0 g\u00ec v\u00e0 C\u00e1ch T\u00ednh GOPPAR Cho Kh\u00e1ch S\u1ea1n Gi\u1edbi Thi\u1ec7u v\u1ec1 GOPPAR GOPPAR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Gross Operating Profit Per Available Room, c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng g\u1ed9p tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n. GOPPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 t\u1eadp trung [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447704"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447447"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}