{"id":447701,"date":"2025-03-04T15:39:03","date_gmt":"2025-03-04T15:39:03","guid":{"rendered":"https:\/\/otavietnam.com\/siteminder-giai-phap-giup-khach-san-phat-trien-va-thanh-cong\/"},"modified":"2025-03-04T15:39:03","modified_gmt":"2025-03-04T15:39:03","slug":"siteminder-giai-phap-giup-khach-san-phat-trien-va-thanh-cong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/siteminder-giai-phap-giup-khach-san-phat-trien-va-thanh-cong\/","title":{"rendered":"SiteMinder: Gi\u1ea3i ph\u00e1p gi\u00fap kh\u00e1ch s\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng"},"content":{"rendered":"<h1>C\u00e1ch SiteMinder \u0110\u00e3 Gi\u00fap C\u00e1c Kh\u00e1ch S\u1ea1n Ph\u00e1t Tri\u1ec3n<\/h1>\n<h2>Gi\u1edbi Thi\u1ec7u V\u1ec1 SiteMinder v\u00e0 S\u1ef1 Ph\u00e1t Tri\u1ec3n C\u1ee7a Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u00e1ng tin c\u1eady l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<br \/>\n    <strong>SiteMinder \u0111\u00e3 ch\u1ee9ng minh vai tr\u00f2 then ch\u1ed1t c\u1ee7a m\u00ecnh trong vi\u1ec7c gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n th\u00edch nghi v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<\/strong><br \/>\n    trong su\u1ed1t 15 n\u0103m qua. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh c\u1ee7a SiteMinder, t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp \u0111\u1ebfn v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i l\u00e0<br \/>\n    m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u, \u0111\u1ed3ng th\u1eddi l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a ng\u00e0nh.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/defaultSearchThumb_new.png\"\n      alt=\"\u1ea2nh minh h\u1ecda SiteMinder\"\n      style=\"width: 100%; height: auto;\"\n    \/>\n  <\/div>\n<h3>L\u1ecbch S\u1eed H\u00ecnh Th\u00e0nh v\u00e0 Ph\u00e1t Tri\u1ec3n C\u1ee7a SiteMinder<\/h3>\n<p>\n    Khi nh\u00ecn l\u1ea1i c\u1ed9t m\u1ed1c 10 n\u0103m c\u1ee7a SiteMinder v\u00e0o n\u0103m 2016, \u0111\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam CTO c\u1ee7a SiteMinder,<br \/>\n    <strong>Mike Rogers<\/strong>, \u0111\u00e3 chia s\u1ebb:\n  <\/p>\n<p>\n    &#8220;Th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i d\u1ef1a tr\u00ean s\u1ef1 t\u1eadp trung r\u00f5 r\u00e0ng v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd. D\u00f9 ch\u00fang<br \/>\n    t\u00f4i h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u1eeb nh\u1eefng c\u01a1 s\u1edf nh\u1ecf \u0111\u1ebfn nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m<br \/>\n    tinh vi v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a ch\u00fang.&#8221;\n  <\/p>\n<p>\n    \u0110\u00e2y l\u00e0 nguy\u00ean t\u1eafc ch\u1ec9 \u0111\u1ea1o xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a SiteMinder, v\u00e0 v\u1eabn l\u00e0 s\u1ee9 m\u1ec7nh trong t\u01b0\u01a1ng lai, khi c\u00f4ng ty t\u00ecm c\u00e1ch m\u1edf ra c\u00e1nh<br \/>\n    c\u1eeda \u0111\u1ebfn th\u1ebf gi\u1edbi<br \/>\n    <a href=\"#\">th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n<\/a> cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, th\u00f4ng qua m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t c\u00f3 m\u1ecdi th\u1ee9 m\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ec3 th\u00e0nh<br \/>\n    c\u00f4ng tr\u1ef1c tuy\u1ebfn.\n  <\/p>\n<p>\n    Tuy nhi\u00ean, nhi\u1ec1u th\u1ee9 thay \u0111\u1ed5i theo th\u1eddi gian. Nh\u1eefng ph\u1ee9c t\u1ea1p m\u1edbi n\u1ed5i l\u00ean khi ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1edf r\u1ed9ng, h\u00e0nh vi c\u1ee7a kh\u00e1ch thay \u0111\u1ed5i,<br \/>\n    c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p theo nhi\u1ec1u c\u00e1ch \u0111\u00f4i khi kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc.\n  <\/p>\n<p>\n    Trong 15 n\u0103m qua, SiteMinder \u0111\u00e3 n\u1ed7 l\u1ef1c gi\u1eef v\u1eefng s\u1ef1 nh\u1ea1y b\u00e9n c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi s\u1ef1 thay \u0111\u1ed5i n\u00e0y, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0<br \/>\n    kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c s\u1ef1 n\u0103ng \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch duy tr\u00ec s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1<br \/>\n    nhu c\u1ea7u c\u1ee7a ch\u1ee7 kh\u00e1ch s\u1ea1n, \u0111\u1ed9i ng\u0169 \u0111\u00e3 c\u00f3 th\u1ec3 th\u01b0\u1eddng xuy\u00ean gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng m\u1edbi, \u0111\u1ed1i t\u00e1c m\u1edbi, v\u00e0 c\u00e1c c\u1ea5p \u0111\u1ed9 k\u1ebft n\u1ed1i n\u00e2ng cao<br \/>\n    kh\u00f4ng ch\u1ec9 cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n gi\u1eef v\u1eefng con t\u00e0u, m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111\u1ebfn ti\u1ec1m n\u0103ng t\u1ed1i \u0111a.\n  <\/p>\n<p><strong>H\u00e3y c\u00f9ng xem x\u00e9t m\u1ed9t s\u1ed1 l\u1ecbch s\u1eed, s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a SiteMinder.<\/strong><\/p>\n<h2>\n    <span style=\"color: red\">Giai \u0110o\u1ea1n \u0110\u1ea7u C\u1ee7a SiteMinder: 2006 &#8211; 2016<\/span> &#8211; Cu\u1ed9c C\u00e1ch M\u1ea1ng Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<br \/>\n  <\/h2>\n<p>\n    Nh\u1eefng n\u0103m 2000 ch\u1ee9ng ki\u1ebfn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c OTA (Online Travel Agencies &#8211; \u0110\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn), \u0111\u00e1p \u1ee9ng s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng<br \/>\n    t\u0103ng c\u1ee7a kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn.\n  <\/p>\n<p>\n    \u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i k\u1ebft n\u1ed1i v\u00e0 ph\u00e2n ph\u1ed1i qua m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c k\u00eanh m\u1edbi n\u00e0y. \u0110\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n<br \/>\n    thi\u1ebft nh\u01b0ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u01a1n v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n m\u1edbi. Th\u00e1ch th\u1ee9c \u0111\u1ebfn t\u1eeb<br \/>\n    vi\u1ec7c ph\u1ea3i qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u1eb7t ph\u00f2ng th\u1ee7 c\u00f4ng, tr\u00ean c\u01a1 s\u1edf c\u00e1 nh\u00e2n cho m\u1ed7i k\u1ebft n\u1ed1i k\u00eanh.\n  <\/p>\n<p>\n    Nh\u1eadp vai \u0111\u1ed3ng s\u00e1ng l\u1eadp SiteMinder<br \/>\n    <strong>Mike Ford<\/strong> v\u00e0 Mike Rogers. Mike Ford l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf, \u0111i\u1ec1u h\u00e0nh m\u1ed9t nh\u00e0 tr\u1ecd l\u1edbn \u1edf Sydney, v\u00e0 c\u1ea3m th\u1ea5y<br \/>\n    kh\u00f3 ch\u1ecbu v\u00ec vi\u1ec7c tung h\u1ee9ng nhi\u1ec1u OTA t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c nh\u01b0 th\u1ebf n\u00e0o. Anh \u1ea5y \u0111\u00e3 ti\u1ebfp c\u1eadn b\u1ea1n v\u00e0 \u0111\u1ed3ng nghi\u1ec7p Mike Rogers v\u00e0<br \/>\n    h\u1ecfi li\u1ec7u anh \u1ea5y c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m kh\u00f4ng. Ngay sau \u0111\u00f3, SiteMinder v\u00e0 t\u00ednh n\u0103ng qu\u1ea3n l\u00fd k\u00eanh \u0111\u00e3 ra \u0111\u1eddi.\n  <\/p>\n<h3>\n    <span style=\"color: red\">Channel Manager<\/span> (C\u00f4ng C\u1ee5 Qu\u1ea3n L\u00fd K\u00eanh) v\u00e0 T\u00edch H\u1ee3p PMS (Property Management System &#8211; H\u1ec7 Th\u1ed1ng Qu\u1ea3n<br \/>\n    L\u00fd Kh\u00e1ch S\u1ea1n)<br \/>\n  <\/h3>\n<p>\n    Channel Manager, nh\u01b0 t\u00ean g\u1ecdi l\u00fac \u0111\u00f3, cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd h\u01a1n 10 k\u1ebft n\u1ed1i OTA &#8211; v\u1edbi h\u00e0ng t\u1ed3n kho \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng<br \/>\n    c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u1ed7i khi c\u00f3 \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\n  <\/p>\n<p>Nh\u01b0 Chris Denny, \u0110\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a <strong>The Observatory<\/strong>, v\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a SiteMinder nh\u1edb l\u1ea1i:<\/p>\n<p>\n    &#8220;Ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh c\u00f3 th\u1ec3 cho ch\u00fang t\u00f4i kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng t\u00ecnh tr\u1ea1ng ph\u00f2ng v\u00e0<br \/>\n    gi\u00e1 tr\u00ean nhi\u1ec1u \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn c\u1ee7a ch\u00fang t\u00f4i. Khi ch\u00fang t\u00f4i ch\u1ecdn SiteMinder, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1ch c\u00f4ng ngh\u1ec7<br \/>\n    th\u1ef1c s\u1ef1 tr\u1ef1c quan v\u00e0 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c k\u00eanh c\u1ee7a ch\u00fang t\u00f4i.&#8221;\n  <\/p>\n<p>\n    \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u1ea3i quy\u1ebft r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, gi\u1ea3m \u00e1p l\u1ef1c cho nh\u00e2n vi\u00ean, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t<br \/>\n    ph\u00f2ng, v\u00e0 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian. Trong v\u00f2ng m\u1ed9t v\u00e0i th\u00e1ng, g\u1ea7n 100 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u00e3 s\u1eed d\u1ee5ng SiteMinder &#8211; nh\u01b0ng m\u1ed9t<br \/>\n    th\u00e1ch th\u1ee9c kh\u00e1c \u0111\u00e3 xu\u1ea5t hi\u1ec7n.\n  <\/p>\n<p>\n    H\u1ea7u h\u1ebft c\u00e1c c\u01a1 s\u1edf c\u0169ng \u0111ang s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 lo\u1ea1i h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n ho\u1eb7c ph\u1ea7n m\u1ec1m l\u1ec5 t\u00e2n, \u0111\u00f2i h\u1ecfi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i nh\u1eadp<br \/>\n    l\u1ea1i r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u khi n\u00f3 \u0111\u1ebfn t\u1eeb c\u00e1c OTA v\u00e0o c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh. \u0110i\u1ec1u n\u00e0y l\u1ea1i ti\u00eau t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian cho ng\u01b0\u1eddi v\u1eadn h\u00e0nh,<br \/>\n    v\u00e0 n\u00f3 c\u0169ng d\u1ec5 b\u1ecb l\u1ed7i do con ng\u01b0\u1eddi, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn chi ti\u1ebft \u0111\u1eb7t ph\u00f2ng b\u1ecb sai.\n  <\/p>\n<p>\n    &#8220;V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ea7n m\u1ec1m m\u1edbi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y &#8211; \u0111\u00f3 l\u00e0 h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p PMS c\u1ee7a ch\u00fang t\u00f4i,&#8221; Mike (Rogers)<br \/>\n    n\u00f3i. &#8220;\u0110i\u1ec1u n\u00e0y l\u00e0m cho lu\u1ed3ng d\u1eef li\u1ec7u li\u1ec1n m\u1ea1ch t\u1eeb PMS \u0111\u1ebfn OTA v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, v\u00e0 c\u1eaft gi\u1ea3m h\u00e0ng gi\u1edd l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng.&#8221;\n  <\/p>\n<p>\n    Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, SiteMinder \u0111\u00e3 nhanh ch\u00f3ng kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1, th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 cho kh\u00e1ch h\u00e0ng c\u1ee7a<br \/>\n    m\u00ecnh, v\u1edbi Mike x\u00e1c nh\u1eadn r\u1eb1ng \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t tr\u1ecdng t\u00e2m n\u1ed9i b\u1ed9 ngay t\u1eeb \u0111\u1ea7u.\n  <\/p>\n<p>\n    &#8220;M\u1ee5c ti\u00eau v\u00e0 c\u1ed9t m\u1ed1c c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c \u0111\u1eb7t xung quanh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c th\u00eam c\u00e1c t\u00ednh<br \/>\n    n\u0103ng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o b\u1ed9 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i<br \/>\n    thi\u1ec7n doanh nghi\u1ec7p c\u1ee7a h\u1ecd?&#8221; anh n\u00f3i.\n  <\/p>\n<p>\n    &#8220;Nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng, \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. K\u1ebft n\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n l\u00e0<br \/>\n    c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 hi\u1ec3u r\u1eb1ng c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1.&#8221;\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/art-and-science-hotel-bookings.jpg\"\n      alt=\"Qu\u1ea3n l\u00fd k\u00eanh SiteMinder\"\n      style=\"width: 100%; height: auto;\"\n    \/>\n  <\/div>\n<h3>S\u1ef1 Tr\u1ed7i D\u1eady C\u1ee7a C\u00f4ng Ngh\u1ec7 \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h3>\n<p>\n    Ranh gi\u1edbi ti\u1ebfp theo cho c\u00e1c kh\u00e1ch s\u1ea1n l\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed \u0111\u1eb7t ph\u00f2ng OTA, v\u1ed1n r\u1ea5t t\u1ed1n k\u00e9m do ph\u00ed hoa h\u1ed3ng.\n  <\/p>\n<p>\n    Kh\u00e1ch th\u01b0\u1eddng t\u00ecm ki\u1ebfm du l\u1ecbch tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n v\u00e0 th\u01b0\u1eddng duy\u1ec7t trang web c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u01b0ng kh\u00f4ng t\u00ecm th\u1ea5y c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u1eb7t<br \/>\n    ngo\u00e0i \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email, s\u1ebd ch\u1ecdn s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a vi\u1ec7c \u0111\u1eb7t tr\u1ef1c tuy\u1ebfn th\u00f4ng qua OTA. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0103n v\u00e0o l\u1ee3i nhu\u1eadn, m\u00e0<br \/>\n    kh\u00e1ch s\u1ea1n c\u00f2n kh\u00f4ng c\u00f3 quy\u1ec1n s\u1edf h\u1eefu m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch.\n  <\/p>\n<p>\n    SiteMinder bi\u1ebft r\u1eb1ng c\u1ea7n c\u00f3 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n thu h\u00fat doanh thu tr\u1ef1c ti\u1ebfp tr\u1ef1c tuy\u1ebfn,<br \/>\n    v\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 c\u00e1ch tri\u1ec3n khai n\u00f3.\n  <\/p>\n<p>Mike Ford \u0111\u00e3 n\u00f3i v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>\n    &#8220;Khi ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 t\u00edch h\u1ee3p v\u00e0o n\u0103m 2007\/08, ch\u00fang t\u00f4i kh\u00f4ng t\u00ecm th\u1ea5y nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t. C\u00e1c<br \/>\n    kh\u00e1ch s\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng, g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd v\u00e0 r\u1ea5t nhi\u1ec1u trong s\u1ed1 h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3<br \/>\n    n\u0103ng t\u00edch h\u1ee3p v\u1edbi ch\u00fang t\u00f4i. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m t\u1ed1t n\u00e0o \u0111\u1ec3 t\u00edch h\u1ee3p,<br \/>\n    ch\u00fang t\u00f4i c\u00f3 l\u1ebd n\u00ean x\u00e2y d\u1ef1ng n\u00f3 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh&#8221;, anh n\u00f3i.\n  <\/p>\n<p>\n    &#8220;Cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 qu\u1ea3n l\u00fd, nh\u01b0ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch gh\u00e9<br \/>\n    th\u0103m trang web c\u1ee7a kh\u00e1ch s\u1ea1n.&#8221;\n  <\/p>\n<p>\n    <strong>South of Africa<\/strong\n    >, m\u1ed9t nh\u00f3m c\u01a1 s\u1edf \u0111\u1ed9c \u0111\u00e1o cung c\u1ea5p b\u1ed1n l\u1ef1a ch\u1ecdn t\u1ef1 ph\u1ee5c v\u1ee5 c\u0169ng nh\u01b0 ba kh\u00e1ch s\u1ea1n ri\u00eang l\u1ebb cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1m ph\u00e1 Ch\u00e2u Phi, r\u1ea5t<br \/>\n    <a href=\"#\">vui m\u1eebng v\u00ec \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/a> v\u1edbi c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a SiteMinder.\n  <\/p>\n<p>&#8220;C\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 vi\u1ec7c SiteMinder th\u01b0\u1eddng xuy\u00ean n\u00e2ng c\u1ea5p n\u00f3 cho th\u1ea5y h\u1ecd li\u00ean t\u1ee5c thay \u0111\u1ed5i theo th\u1eddi \u0111\u1ea1i,&#8221; SOA n\u00f3i.<\/p>\n<p>\n    C\u00e1c kh\u00e1ch s\u1ea1n gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp t\u1eeb trang web c\u1ee7a ri\u00eang h\u1ecd, v\u00e0 sau \u0111\u00f3 t\u1eeb trang Facebook c\u1ee7a h\u1ecd, t\u0103ng l\u1ee3i<br \/>\n    nhu\u1eadn v\u00e0 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i doanh thu h\u01a1n nh\u01b0 b\u00e1n th\u00eam c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5, v\u00e0 xu\u1ea5t b\u1ea3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh<br \/>\n    khuy\u1ebfn m\u00e3i.\n  <\/p>\n<p>\n    Tuy\u1ec7t v\u1eddi, nh\u01b0ng n\u00f3 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t trang web d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng, th\u1ea9m m\u1ef9, v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi nhi\u1ec1u thi\u1ebft b\u1ecb c\u0169ng nh\u01b0<br \/>\n    th\u00e2n thi\u1ec7n v\u1edbi Google. \u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch s\u1ea1n, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p. Ngay c\u1ea3 ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 c\u00e1c trang web<br \/>\n    kh\u00e1ch s\u1ea1n kinh d\u1ecb ho\u1eb7c c\u00e1c c\u01a1 s\u1edf b\u1ecf qua vi\u1ec7c c\u00f3 m\u1ed9t trang web ho\u00e0n to\u00e0n.\n  <\/p>\n<p>\n    Kho\u1ea3ng tr\u1ed1ng n\u00e0y g\u00e2y t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n, v\u00e0 r\u00f5 r\u00e0ng l\u00e0 gi\u1edbi h\u1ea1n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng ngh\u1ec7 c\u00f4ng<br \/>\n    c\u1ee5 \u0111\u1eb7t ph\u00f2ng hi\u1ec7n c\u00f3. M\u1ed9t l\u1ea7n n\u1eefa, SiteMinder nh\u1eadn ra \u0111i\u1ec3m \u0111au cho kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c n\u00f3.\n  <\/p>\n<p>\n    Thay v\u00ec tr\u1ea3 cho m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n web h\u00e0ng ng\u00e0n \u0111\u00f4 la cho m\u1ed9t k\u1ebft qu\u1ea3 kh\u00f4ng x\u00e1c \u0111\u1ecbnh, SiteMinder \u0111\u00e3 cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<br \/>\n    m\u1ed9t tr\u00ecnh t\u1ea1o trang web. Ph\u1ea7n m\u1ec1m n\u00e0y l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ch\u1ee7 \u0111\u1ec1 trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n, li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n<br \/>\n    c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp trong v\u00f2ng v\u00e0i gi\u1edd, v\u00e0 \u0111i k\u00e8m v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch &#8211; v\u1edbi t\u00edch h\u1ee3p c\u00f4ng<br \/>\n    c\u1ee5 \u0111\u1eb7t ph\u00f2ng li\u1ec1n m\u1ea1ch.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/GettyImages-1495852755-1.jpg\"\n      alt=\"\u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi SiteMinder\"\n      style=\"width: 100%; height: auto;\"\n    \/>\n  <\/div>\n<h3>M\u1ed9t Nh\u00e0 L\u00e3nh \u0110\u1ea1o Ng\u00e0nh v\u00e0 M\u1ed9t Nh\u00e0 Cung C\u1ea5p Cho T\u1ea5t C\u1ea3 C\u00e1c Lo\u1ea1i H\u00ecnh C\u01a1 S\u1edf<\/h3>\n<p>\n    SiteMinder \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng tinh vi m\u00e0 c\u00e1c c\u01a1 s\u1edf \u0111\u1ed9c l\u1eadp l\u1edbn, v\u00e0 th\u1eadm ch\u00ed c\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 chu\u1ed7i, c\u00f3 th\u1ec3 d\u1ef1a<br \/>\n    v\u00e0o \u0111\u1ec3 l\u00e0m ch\u1ee7 c\u00e1c th\u00e1ch th\u1ee9c ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd.\n  <\/p>\n<p>\n    Nh\u01b0ng c\u00f2n nh\u1eefng c\u01a1 s\u1edf nh\u1ecf, nh\u1eefng nh\u00e0 ngh\u1ec9 ch\u1ec9 ph\u1ee5c v\u1ee5 b\u1eefa s\u00e1ng ho\u1eb7c nh\u00e0 ngh\u1ec9 ven \u0111\u01b0\u1eddng mu\u1ed1n c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<br \/>\n    v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u01a1 s\u1edf c\u1ee7a h\u1ecd tr\u01a1n tru h\u01a1n nh\u01b0ng ch\u1ec9 c\u00f3 th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch cho c\u00e1c t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu th\u00ec sao?\n  <\/p>\n<p>\n    C\u00e2u h\u1ecfi n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n m\u1edbi,<br \/>\n    <a href=\"#\">Little Hotelier<\/a>, v\u00e0o n\u0103m 2013. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c c\u01a1 s\u1edf nh\u1ecf qu\u00ean \u0111i b\u1ea3ng t\u00ednh excel v\u00e0 s\u1ed5 ghi ch\u00e9p c\u1ee7a h\u1ecd v\u00e0<br \/>\n    chuy\u1ec3n sang m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ea5t c\u1ea3 trong m\u1ed9t, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u00fap h\u1ecd b\u00e1n ph\u00f2ng tr\u1ef1c tuy\u1ebfn.\n  <\/p>\n<p>\n    \u0110\u1ebfn n\u0103m 2016, SiteMinder \u0111\u00e3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec<br \/>\n    <a href=\"#\">90% c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c<\/a> &#8211; t\u1ed3n t\u1ea1i. Tr\u00ean th\u1ef1c t\u1ebf, ph\u00e1t tri\u1ec3n m\u1ea1nh l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 ph\u00f9 h\u1ee3p h\u01a1n nhi\u1ec1u<br \/>\n    v\u00ec v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, SiteMinder \u0111\u00e3 c\u00f3:\n  <\/p>\n<ul>\n<li>H\u01a1n 20.000 kh\u00e1ch h\u00e0ng<\/li>\n<li>300 k\u1ebft n\u1ed1i OTA<\/li>\n<li>200 \u0111\u1ed1i t\u00e1c PMS<\/li>\n<li>H\u01a1n 500 nh\u00e2n vi\u00ean tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi<\/li>\n<li>B\u1ed1n v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp Sydney, London, Dallas, v\u00e0 Galway<\/li>\n<li>\u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean to\u00e0n c\u1ea7u l\u00e0 nh\u00e0 cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u n\u1eefa s\u1ebd \u0111\u1ebfn. Khi h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd, m\u1ed9t l\u00e0n s\u00f3ng ph\u00e1t tri\u1ec3n SiteMinder m\u1edbi \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n<h2><span style=\"color: red\">Giai \u0110o\u1ea1n Ph\u00e1t Tri\u1ec3n Th\u1ee9 Hai C\u1ee7a SiteMinder: 2017 &#8211; 2022<\/span> &#8211; M\u1edf R\u1ed9ng v\u00e0 \u0110a D\u1ea1ng H\u00f3a<\/h2>\n<p>\n    Giai \u0111o\u1ea1n th\u1eddi gian n\u00e0y ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn. \u0110\u1ebfn n\u0103m 2017, 4 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt internet v\u00e0<br \/>\n    khi m\u1ed7i n\u0103m tr\u00f4i qua<br \/>\n    <a href=\"#\">truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/a> v\u00e0 n\u1ec1n kinh t\u1ebf chia s\u1ebb ng\u00e0y c\u00e0ng \u0103n s\u00e2u v\u00e0o x\u00e3 h\u1ed9i.\n  <\/p>\n<p>\n    Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng t\u00ean tu\u1ed5i nh\u01b0 Amazon. Kh\u00f4ng c\u00f3 g\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m ho\u1eb7c mua tr\u1ef1c tuy\u1ebfn n\u1eefa<br \/>\n    &#8211; v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n, t\u00ecnh h\u00ecnh tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p khi h\u1ecd:<\/p>\n<ul>\n<li>\u0110\u1ed1i m\u1eb7t v\u1edbi k\u1ef3 v\u1ecdng cao h\u01a1n t\u1eeb kh\u00e1ch<\/li>\n<li>\n      C\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i cung c\u1ea5p nhi\u1ec1u h\u01a1n v\u00e0 t\u00ecm nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng.\n    <\/li>\n<li>Ch\u1ee9ng ki\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 m\u1edf r\u1ed9ng nh\u01b0 nh\u1eadn ph\u00f2ng t\u1eeb xa, v\u00e0o ph\u00f2ng kh\u00f4ng c\u1ea7n ch\u00eca kh\u00f3a v\u00e0 thi\u1ebft b\u1ecb th\u00f4ng minh<\/li>\n<li>\u0110\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u1ed5 sung nh\u01b0 nh\u00e0 b\u00e1n bu\u00f4n, GDS v\u00e0 t\u00ecm ki\u1ebfm meta<\/li>\n<li>\n      Gi\u1edd \u0111\u00e2y ph\u1ea3i l\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n v\u00e0 nhanh h\u01a1n, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p m\u1ed9t m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a ch\u01b0a t\u1eebng c\u00f3.\n    <\/li>\n<li>\u0110\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ea3i ch\u00fa \u00fd s\u00e1t h\u01a1n \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu v\u00e0 danh ti\u1ebfng<\/li>\n<li>\n      Chi\u1ebfn \u0111\u1ea5u v\u1edbi t\u00ecnh tr\u1ea1ng thi\u1ebfu nh\u00e2n vi\u00ean v\u00e0 t\u00ecm c\u00e1ch t\u0103ng hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau n\u00e0y trong b\u1ed1i c\u1ea3nh b\u00f9ng ph\u00e1t COVID-19 to\u00e0n c\u1ea7u\n    <\/li>\n<\/ul>\n<p>\n    Th\u1ebf gi\u1edbi kh\u00f4ng tr\u1edf n\u00ean l\u1edbn h\u01a1n nh\u01b0ng \u0111\u1ed9t nhi\u00ean c\u00f3 nhi\u1ec1u th\u1ee9 h\u01a1n trong \u0111\u00f3 v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n c\u00e1c t\u00f9y ch\u1ecdn theo<br \/>\n    \u00fd c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch.\n  <\/p>\n<p>\n    SiteMinder lu\u00f4n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf nh\u01b0ng n\u00f3 nh\u1eadn ra r\u1eb1ng n\u00f3 ph\u1ea3i cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n quy\u1ec1n truy c\u1eadp v\u00e0o m\u1ed9t b\u1ed9 \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7<br \/>\n    ho\u00e0n to\u00e0n m\u1edbi, n\u1ebfu h\u1ecd mu\u1ed1n theo k\u1ecbp.\n  <\/p>\n<p>\n    Tin t\u1ed1t l\u00e0 c\u0169ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u00f4ng ty cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u1ea3 n\u0103ng n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch v\u00e0<br \/>\n    t\u1ed1i \u01b0u h\u00f3a doanh thu kinh doanh, nh\u01b0ng k\u1ebft n\u1ed1i l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1&#8230;\n  <\/p>\n<p>\n    &#8220;\u0110\u00e2y l\u00e0 n\u01a1i Siteminder Exchange (ho\u1eb7c SMX) ra \u0111\u1eddi,&#8221; Mike (Rogers) n\u00f3i. &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t s\u00e0n giao d\u1ecbch m\u1edf cho ph\u00e9p c\u00e1c c\u00f4ng<br \/>\n    ty n\u00e0y t\u1ea1o m\u1ed9t k\u1ebft n\u1ed1i \u0111\u01a1n gi\u1ea3n v\u1edbi ch\u00fang t\u00f4i v\u00e0 \u0111\u1ebfn l\u01b0\u1ee3t h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng h\u00e0ng tr\u0103m k\u1ebft n\u1ed1i m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng<br \/>\n    trong nh\u1eefng n\u0103m qua.\n  <\/p>\n<p>\n    &#8220;B\u1ea1n c\u00f3 th\u1ec3 coi SMX nh\u01b0 h\u1ec7 th\u1ed1ng \u1ed1ng n\u01b0\u1edbc&#8230; k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m n\u00e0y v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n th\u00f4ng qua n\u1ec1n t\u1ea3ng c\u1ee7a<br \/>\n    ch\u00fang t\u00f4i.&#8221;\n  <\/p>\n<p>\n    \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o Hotel App Store v\u00e0 Direct Booking Plug-ins, m\u1edf ra c\u00e1c ngu\u1ed3n doanh thu<br \/>\n    m\u1edbi v\u00e0 nh\u1eefng c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 giao ti\u1ebfp t\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch.\n  <\/p>\n<p>V\u00ec v\u1eady, c\u1edfi m\u1edf l\u00e0 m\u1ed9t \u01b0u ti\u00ean c\u1ed1t l\u00f5i, nh\u01b0ng s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u1eabn gi\u1eef v\u1eefng v\u00e0 s\u1ebd lu\u00f4n nh\u01b0 v\u1eady.<\/p>\n<h3><span style=\"color: red\">\u0110\u01a1n Gi\u1ea3n H\u00f3a Cu\u1ed9c S\u1ed1ng<\/span> V\u1edbi S\u1ef1 \u0110\u01a1n Gi\u1ea3n<\/h3>\n<p>\n    \u0110\u1ec3 gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n, SiteMinder \u0111\u00e3 l\u00e0m nh\u1eefng g\u00ec n\u00f3 l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 b\u1eaft \u0111\u1ea7u m\u00e3 h\u00f3a c\u00e1c gi\u1ea3i ph\u00e1p bao g\u1ed3m m\u1edf r\u1ed9ng<br \/>\n    c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c t\u00ednh n\u0103ng hi\u1ec7n c\u00f3 nh\u01b0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd k\u00eanh.\n  <\/p>\n<p>\u0110\u1ea7u ti\u00ean, <a href=\"#\">Demand Plus<\/a>, m\u1ed9t ti\u1ec7n \u00edch b\u1ed5 sung cho c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng.<\/p>\n<p>\n    V\u1edbi vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp ng\u00e0y c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n khi c\u00e1c OTA ng\u00e0y c\u00e0ng gi\u1ecfi h\u01a1n trong vi\u1ec7c thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn,<br \/>\n    c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u1ea1nh tranh.\n  <\/p>\n<p>\n    &#8220;K\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm meta hi\u1ec7u su\u1ea5t cao nh\u01b0<br \/>\n    <a href=\"#\">Google Hotel Ads<\/a>, Trivago v\u00e0 TripAdvisor \u0111\u00e3 gi\u00fap san b\u1eb1ng s\u00e2n ch\u01a1i v\u00e0 \u0111\u1ec3 cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf<br \/>\n    n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o Demand Plus,&#8221;<br \/>\n    <strong>Inga Latham<\/strong>, Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m c\u1ee7a SiteMinder, gi\u1ea3i th\u00edch.\n  <\/p>\n<p>\n    &#8220;\u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 c\u01a1 s\u1edf c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh n\u00e0y, m\u00e0 kh\u00f4ng c\u1ea7n chi ph\u00ed ho\u1eb7c n\u1ed7 l\u1ef1c tr\u1ea3<br \/>\n    tr\u01b0\u1edbc&#8230; N\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t trang \u0111\u0103ng k\u00fd &amp; b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh.&#8221;\n  <\/p>\n<p>\n    <strong>Maria Torres<\/strong>, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c c\u1ee7a<br \/>\n    <a href=\"#\">Hotel Mirador Las Grullas<\/a>, cho bi\u1ebft c\u01a1 s\u1edf \u0111\u00e3 c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi Demand Plus.\n  <\/p>\n<p>\n    &#8220;Kinh nghi\u1ec7m c\u1ee7a t\u00f4i v\u1edbi Demand Plus cho \u0111\u1ebfn nay r\u1ea5t tuy\u1ec7t v\u1eddi, gi\u00fap ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n, \u0111\u00f3ng g\u00f3p v\u00e0o<br \/>\n    t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao trong m\u00f9a h\u00e8 n\u00e0y,&#8221; c\u00f4 gi\u1ea3i th\u00edch.\n  <\/p>\n<p>&#8220;Qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ed1t, m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 su\u00f4n s\u1ebb.&#8221;<\/p>\n<p>\n    Ti\u1ebfp theo l\u00e0 m\u1ed9t<br \/>\n    <a href=\"#\">gi\u1ea3i ph\u00e1p x\u1eed l\u00fd thanh to\u00e1n<\/a> cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng x\u1eed l\u00fd c\u00e1c kho\u1ea3n thanh to\u00e1n v\u00e0 ho\u00e0n ti\u1ec1n c\u1ee7a kh\u00e1ch t\u1eeb<br \/>\n    b\u00ean trong n\u1ec1n t\u1ea3ng c\u1ee7a SiteMinder l\u1ea7n \u0111\u1ea7u ti\u00ean, ti\u1ebft ki\u1ec7m cho h\u1ecd kho\u1ea3ng b\u1ed1n ph\u00fat cho m\u1ed7i giao d\u1ecbch v\u00e0 lo\u1ea1i b\u1ecf r\u1ee7i ro th\u1ebb t\u00edn d\u1ee5ng<br \/>\n    b\u1ecb t\u1eeb ch\u1ed1i v\u00e0 kh\u00f4ng \u0111\u1ebfn.\n  <\/p>\n<p>\n    \u0110\u1ed3ng th\u1eddi, Little Hotelier \u0111\u00e3 ra m\u1eaft<br \/>\n    <a href=\"#\">\u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/a> c\u1ee7a m\u00ecnh, cho ph\u00e9p c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh nh\u1ecf \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a h\u1ecd t\u1eeb b\u1ea5t c\u1ee9 \u0111\u00e2u, gi\u1ea3i ph\u00f3ng h\u1ecd<br \/>\n    kh\u1ecfi b\u00e0n l\u1ec5 t\u00e2n v\u00e0 cho ph\u00e9p h\u1ecd ho\u00e0n th\u00e0nh nhi\u1ec1u vi\u1ec7c h\u01a1n trong ng\u00e0y.\n  <\/p>\n<p>\n    Sau \u0111\u00f3 l\u00e0 nhi\u1ec7m v\u1ee5 kh\u1ed5ng l\u1ed3 l\u00e0<br \/>\n    <strong>\u0111\u01a1n gi\u1ea3n h\u00f3a cu\u1ed9c s\u1ed1ng cho c\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 chu\u1ed7i l\u1edbn<\/strong>. V\u1edbi r\u1ea5t nhi\u1ec1u k\u1ebf ho\u1ea1ch gi\u00e1 kh\u00e1c nhau tr\u00ean nhi\u1ec1u c\u01a1 s\u1edf \u1edf nhi\u1ec1u<br \/>\n    \u0111\u1ecba \u0111i\u1ec3m, vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00f2n h\u01a1n c\u1ea3 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u \u0111\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. May m\u1eafn thay, Inga v\u00e0 nh\u00f3m \u0111\u00e3 c\u00f3 gi\u1ea3i<br \/>\n    ph\u00e1p ho\u00e0n h\u1ea3o.\n  <\/p>\n<p>\n    &#8220;Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng c\u1ee5 t\u1eadp trung v\u00e0o ph\u00e2n ph\u1ed1i cho c\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 chu\u1ed7i kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn hi\u1ec7u qu\u1ea3<br \/>\n    ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu cho m\u1ed9t ph\u00e2n kh\u00fac m\u00e0 SiteMinder \u0111\u00e3 c\u00f3 m\u1ed9t l\u1ecbch s\u1eed ph\u1ee5c v\u1ee5 l\u00e2u d\u00e0i,&#8221; c\u00f4 n\u00f3i.\n  <\/p>\n<p>\n    Gi\u00e1m \u0111\u1ed1c Doanh thu t\u1ea1i<br \/>\n    <strong>TFE Hotels<\/strong>, Amanda Hoolihan, cho bi\u1ebft SiteMinder<br \/>\n    <a href=\"#\">Multi-Property<\/a> \u0111\u00e3<br \/>\n    <a href=\"#\">gi\u1ea3m \u0111\u00e1ng k\u1ec3 \u00e1p l\u1ef1c cho nh\u00e2n vi\u00ean<\/a>.\n  <\/p>\n<p>\n    &#8220;\u0110\u1ed9i ng\u0169 c\u1ee7a t\u00f4i \u0111\u00e3 m\u1ea5t m\u1ed9t tu\u1ea7n \u0111\u1ec3 t\u1ea3i m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft \u0111\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean to\u00e0n c\u00f4ng ty. SiteMinder \u0111\u00e3<br \/>\n    ti\u1ebft ki\u1ec7m cho ch\u00fang t\u00f4i kho\u1ea3ng hai ng\u00e0y, m\u1ed7i l\u1ea7n,&#8221; c\u00f4 n\u00f3i.\n  <\/p>\n<p>\n    &#8220;Ch\u00fang t\u00f4i th\u01b0\u1eddng th\u1ef1c hi\u1ec7n ba \u0111\u1ebfn b\u1ed1n chi\u1ebfn d\u1ecbch m\u1ed9t n\u0103m tr\u00ean to\u00e0n m\u1ea1ng l\u01b0\u1edbi, nh\u01b0ng hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i \u0111ang l\u00e0m m\u1ecdi th\u1ee9 h\u01a1i kh\u00e1c m\u1ed9t<br \/>\n    ch\u00fat v\u00e0 l\u00e0m nhi\u1ec1u h\u01a1n. V\u00ec v\u1eady, SiteMinder \u0111\u00e3 ti\u1ebft ki\u1ec7m cho \u0111\u1ed9i ng\u0169 c\u1ee7a t\u00f4i kho\u1ea3ng 16 ng\u00e0y l\u00e0m vi\u1ec7c m\u1ed7i n\u0103m, \u0111i\u1ec1u \u0111\u00f3 th\u1eadt \u0111\u00e1ng kinh<br \/>\n    ng\u1ea1c.&#8221;\n  <\/p>\n<h3><span style=\"color: red\">Tr\u00ed Tu\u1ec7, S\u1ee9c M\u1ea1nh T\u1eadp Th\u1ec3 v\u00e0 C\u00e1i Nh\u00ecn H\u01b0\u1edbng T\u1edbi T\u01b0\u01a1ng Lai<\/span><\/h3>\n<p>\n    V\u1edbi \u00e1p l\u1ef1c li\u00ean t\u1ee5c v\u00e0 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n xem x\u00e9t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n quy\u1ec1n truy c\u1eadp t\u1ed1t h\u01a1n v\u00e0o<br \/>\n    d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin &#8211; v\u00e0 h\u1ecd c\u1ea7n r\u1ea5t nhi\u1ec1u n\u1ebfu h\u1ecd mu\u1ed1n \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.\n  <\/p>\n<p>\n    Ngay c\u1ea3 vi\u1ec7c bi\u1ebft c\u00e1ch \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c c\u0169ng \u0111\u00f2i h\u1ecfi quy\u1ec1n truy c\u1eadp nhanh ch\u00f3ng v\u00e0o d\u1eef li\u1ec7u d\u1ec5 ti\u00eau h\u00f3a. \u0110\u00e2y l\u00e0 n\u1ec1n<br \/>\n    t\u1ea3ng cho<br \/>\n    <a href=\"#\">c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 kinh doanh<\/a> Insights c\u1ee7a SiteMinder.\n  <\/p>\n<p>\n    V\u1edbi Insights, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u cho ph\u00e9p h\u1ecd h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh h\u01a1n, mang l\u1ea1i cho h\u1ecd:\n  <\/p>\n<ul>\n<li>B\u00e1o c\u00e1o v\u1ec1 c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1ch s\u1ea1n ch\u00ednh<\/li>\n<li>Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c k\u00eanh, k\u1ebf ho\u1ea1ch gi\u00e1 v\u00e0 ph\u00f2ng n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t<\/li>\n<li>\n      Th\u00f4ng tin v\u1ec1 c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd \u0111ang \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a h\u1ecd v\u00e0 doanh s\u1ed1 b\u00e1n ph\u00f2ng trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd \u0111ang theo d\u00f5i<br \/>\n      nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc\n    <\/li>\n<\/ul>\n<p>\n    D\u1eef li\u1ec7u m\u1ed9t m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng bi\u1ebft ngay c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng theo d\u1eef li\u1ec7u<br \/>\n    v\u00e0 th\u00f4ng tin chi ti\u1ebft l\u00e0 g\u00ec. \u0110\u00f4i khi c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 b\u00ean ngo\u00e0i.\n  <\/p>\n<p>\n    SiteMinder \u0111\u00e3 tr\u1ea3 l\u1eddi l\u1eddi k\u00eau g\u1ecdi n\u00e0y v\u1edbi Ch\u01b0\u01a1ng tr\u00ecnh \u0110\u1ed1i t\u00e1c SiteMinder; m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p m\u1ea1nh m\u1ebd c\u1ee7a<br \/>\n    <a href=\"#\">c\u00e1c chuy\u00ean gia trong ng\u00e0nh<\/a> m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u1ec3 cung c\u1ea5p t\u01b0 v\u1ea5n quan tr\u1ecdng.\n  <\/p>\n<p>\n    Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n l\u00ean 500 th\u00e0nh vi\u00ean v\u00e0 \u0111\u1ebfn nay SiteMinder \u0111\u00e3 b\u1ed5 sung v\u00e0o c\u00e1c gi\u1ea3i th\u01b0\u1edfng tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a m\u00ecnh<br \/>\n    b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean h\u01a1n 47.000+ \u1edf 150 qu\u1ed1c gia.\n  <\/p>\n<p><strong>\u1ed2, v\u00e0 m\u1ed9t IPO th\u00e0nh c\u00f4ng \u0111\u00e3 x\u1ea3y ra&#8230;<\/strong><\/p>\n<p>B\u00e2y gi\u1edd l\u00e0 th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a m\u1ecdi th\u1ee9 l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n<h2><span style=\"color: red\">Th\u1ebf H\u1ec7 Ti\u1ebfp Theo C\u1ee7a SiteMinder: K\u1ef7 Nguy\u00ean Th\u01b0\u01a1ng M\u1ea1i Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n<p>Nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc, v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 h\u01a1n n\u1eefa cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n.<\/p>\n<p>\u0110\u00e3 \u0111\u1ebfn l\u00fac mang m\u1ecdi th\u1ee9 l\u1ea1i v\u1edbi nhau d\u01b0\u1edbi m\u1ed9t m\u00e1i nh\u00e0. M\u1ed9t giao di\u1ec7n. M\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t s\u1ebd cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n gi\u1ea3i quy\u1ebft t\u1ed1t h\u01a1n nh\u1eefng th\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u1ecd v\u00e0:<\/p>\n<ul>\n<li>\u0110\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch<\/li>\n<li>N\u1eafm b\u1eaft m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu<\/li>\n<li>Truy c\u1eadp v\u00e0o s\u1ef1 l\u1ef1a ch\u1ecdn r\u1ed9ng nh\u1ea5t, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1ec1 c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp<\/li>\n<li>Ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n hi\u1ec7u su\u1ea5t c\u1ee7a c\u01a1 s\u1edf<\/li>\n<\/ul>\n<p>\n    Th\u1ebf gi\u1edbi \u0111ang tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n. Nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, nhi\u1ec1u t\u00ednh n\u0103ng c\u00f4ng ngh\u1ec7 h\u01a1n, nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u01a1n,<br \/>\n    nhi\u1ec1u t\u00edch h\u1ee3p h\u01a1n, nhi\u1ec1u k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u01a1n &#8211; v\u00e0 h\u1ea7u h\u1ebft trong s\u1ed1 \u0111\u00f3 theo truy\u1ec1n th\u1ed1ng \u0111\u00e3 b\u1ecb ph\u00e2n m\u1ea3nh, g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c<br \/>\n    ch\u1ee7 kh\u00e1ch s\u1ea1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.\n  <\/p>\n<p>&#8220;Ch\u00fang ta c\u1ea7n chuy\u1ec3n sang m\u1ed9t m\u00f4 h\u00ecnh n\u01a1i ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00f3n nh\u1eadn t\u1ea5t c\u1ea3 s\u1ef1 ph\u1ee9c t\u1ea1p n\u00e0y nh\u01b0ng v\u1eabn l\u00e0m cho n\u00f3 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh,&#8221; Mike n\u00f3i.<\/p>\n<p>\n    &#8220;N\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n th\u1ef1c t\u1ebf \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00e1ch \u0111\u00e2y 3 n\u0103m v\u00e0 t\u00f4i ph\u1ea3i n\u00f3i r\u1eb1ng, \u0111\u00f3 l\u00e0 d\u1ef1 \u00e1n k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p nh\u1ea5t m\u00e0 t\u00f4i t\u1eebng tham gia.&#8221;\n  <\/p>\n<p>\n    K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00f4ng c\u00f3 g\u00ec ph\u1ee9c t\u1ea1p &#8211; h\u1ecd s\u1ebd tr\u1ea3i nghi\u1ec7m m\u1ed9t giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u1ed1ng nh\u1ea5t, duy nh\u1ea5t tr\u00ean<br \/>\n    t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u00ednh n\u0103ng. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho m\u1ecdi th\u1ee9 h\u1ecd hi\u1ec7n \u0111ang l\u00e0m tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.\n  <\/p>\n<p>\n    C\u00f9ng v\u1edbi b\u1ed9 t\u00ednh n\u0103ng t\u1eadp trung n\u00e0y s\u1ebd l\u00e0 nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edf r\u1ed9ng ch\u1ee9c n\u0103ng hi\u1ec7n c\u00f3, cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1ecdi th\u1ee9 h\u1ecd c\u1ea7n \u0111\u1ec3<br \/>\n    th\u00e0nh c\u00f4ng trong th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n s\u1ebd c\u00f3 th\u1ec3 mong mu\u1ed1n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a h\u1ecd gi\u1ed1ng nh\u01b0 nh\u1eefng<br \/>\n    g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Amazon.\n  <\/p>\n<p>SiteMinder m\u1eddi b\u1ea1n tham gia v\u00e0o giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh n\u00e0y&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch SiteMinder \u0110\u00e3 Gi\u00fap C\u00e1c Kh\u00e1ch S\u1ea1n Ph\u00e1t Tri\u1ec3n Gi\u1edbi Thi\u1ec7u V\u1ec1 SiteMinder v\u00e0 S\u1ef1 Ph\u00e1t Tri\u1ec3n C\u1ee7a Ng\u00e0nh Kh\u00e1ch S\u1ea1n Trong b\u1ed1i c\u1ea3nh ng\u00e0nh kh\u00e1ch s\u1ea1n kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u00e1ng tin c\u1eady l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. SiteMinder \u0111\u00e3 ch\u1ee9ng minh vai tr\u00f2 then ch\u1ed1t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447701"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447447"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}