{"id":447684,"date":"2025-03-04T14:34:20","date_gmt":"2025-03-04T14:34:20","guid":{"rendered":"https:\/\/otavietnam.com\/dinh-gia-gia-tri-gia-tang-trong-khach-san-chien-luoc-toi-uu-loi-nhuan\/"},"modified":"2025-03-04T14:34:20","modified_gmt":"2025-03-04T14:34:20","slug":"dinh-gia-gia-tri-gia-tang-trong-khach-san-chien-luoc-toi-uu-loi-nhuan","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dinh-gia-gia-tri-gia-tang-trong-khach-san-chien-luoc-toi-uu-loi-nhuan\/","title":{"rendered":"\u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng Trong Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"

Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span> Trong Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn v\u00e0 Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h1>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng hi\u1ec7n nay l\u00e0 \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span>, hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. V\u1eady, \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3 th\u00e0nh c\u00f4ng trong kh\u00e1ch s\u1ea1n?<\/p>\n

\u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span> L\u00e0 G\u00ec?<\/h2>\n

\"\u0110\u1ecbnh<\/p>\n

\u0110\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 kh\u00e1ch s\u1ea1n \u0111\u1ecbnh gi\u00e1 ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c. Kh\u00e1c v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 truy\u1ec1n th\u1ed1ng d\u1ef1a tr\u00ean chi ph\u00ed ho\u1eb7c cung c\u1ea7u, \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 coi tr\u1ecdng v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh nh\u01b0 chi ph\u00ed v\u1eadn h\u00e0nh, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 danh ti\u1ebfng.<\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m xa x\u1ec9 nh\u01b0 t\u00fai x\u00e1ch h\u00e0ng hi\u1ec7u, r\u01b0\u1ee3u vang h\u1ea3o h\u1ea1ng, ho\u1eb7c \u0111\u1ed3ng h\u1ed3 Th\u1ee5y S\u0129. Chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u v\u00e0 nh\u00e2n c\u00f4ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng qu\u00e1 cao, nh\u01b0ng danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c khu v\u1ef1c s\u1ea3n xu\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n nhi\u1ec1u.<\/p>\n

T\u1ea1i Sao Kh\u00e1ch S\u1ea1n N\u00ean Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span>?<\/h2>\n

\"L\u1ee3i<\/p>\n

C\u00f3 nhi\u1ec1u l\u00fd do t\u1ea1i sao \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n:<\/p>\n

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  • T\u0103ng l\u1ee3i nhu\u1eadn:<\/strong> Khi b\u1ea1n x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, m\u1ecdi ng\u01b0\u1eddi s\u1ebd s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1c.<\/li>\n
  • C\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd doanh thu:<\/strong> \u0110\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u1ea3 c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 gi\u00e1 trung b\u00ecnh m\u1ed7i ph\u00f2ng (ADR). B\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 cho nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n.<\/li>\n
  • X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd:<\/strong> Khi b\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n
  • T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. B\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n

    \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span> Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o Trong Kh\u00e1ch S\u1ea1n?<\/h2>\n

    \"C\u00e1ch<\/p>\n

    \u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nh\u1eadn th\u1ee9c n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n

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    • Marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n
    • \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng:<\/strong> C\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n

      C\u00e1ch T\u1ea1o Ra Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span> Hi\u1ec7u Qu\u1ea3<\/h2>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00e1m b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n ghi nh\u1edb khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n

      1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n

      \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1eb7t v\u00e0o ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y xem x\u00e9t b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ai v\u00e0 s\u1eed d\u1ee5ng Google Analytics v\u00e0 d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng “trung b\u00ecnh” c\u1ee7a b\u1ea1n hi\u1ec7n t\u1ea1i.<\/p>\n

      2. X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng coi tr\u1ecdng<\/h3>\n

      T\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn b\u1ea1n? Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0m t\u1ed1t h\u01a1n ai \u0111i\u1ec1u g\u00ec? X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a b\u1ea1n. Ki\u1ec3m tra c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 xem kh\u00e1ch h\u00e0ng \u0111ang khen ng\u1ee3i \u0111i\u1ec1u g\u00ec. C\u00e2n nh\u1eafc t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn n\u00e0y trong t\u01b0\u01a1ng lai.<\/p>\n

      3. Thi\u1ebft l\u1eadp gi\u00e1<\/h3>\n

      V\u00ec \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00ean kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n n\u00e0o \u0111\u1ec3 t\u00ednh to\u00e1n m\u1ee9c gi\u00e1 b\u1ea1n n\u00ean \u0111\u1eb7t. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n l\u1ea5y \u0111i\u1ec3m h\u00f2a v\u1ed1n ho\u1eb7c gi\u00e1 trung b\u00ecnh m\u1ed7i ph\u00f2ng (ADR) l\u00e0m c\u01a1 s\u1edf, sau \u0111\u00f3 t\u0103ng gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n ngh\u0129 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng tr\u1ea3.<\/p>\n

      M\u1ed9t c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c t\u0103ng gi\u00e1 l\u00e0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd g\u00e1n cho c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: h\u1ecd c\u00f3 th\u1ec3 coi m\u1ed9t ph\u00f2ng c\u00f3 t\u1ea7m nh\u00ecn ra bi\u1ec3n \u0111\u00e1ng gi\u00e1 th\u00eam $50 m\u1ed7i \u0111\u00eam, b\u1ed3n t\u1eafm n\u01b0\u1edbc n\u00f3ng \u0111\u00e1ng gi\u00e1 $80, ho\u1eb7c m\u1ed9t bu\u1ed5i massage m\u1ed9t gi\u1edd \u0111\u00e1ng gi\u00e1 $100.<\/p>\n

      Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng con s\u1ed1 n\u00e0y \u0111\u1ec3 t\u00ednh gi\u00e1 cho t\u1eebng ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t gi\u00e1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang t\u00ednh cho c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

      4. Nh\u1ea5n m\u1ea1nh c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng<\/h3>\n

      C\u00f3 th\u1ec3 b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> cho m\u1ed9t s\u1ed1 ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh \u2013 trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n n\u00ean t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y, v\u00ec ch\u00fang s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. \u0110\u0103ng b\u00e0i v\u1ec1 ch\u00fang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o ch\u00fang tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1eb7t t\u00e0i li\u1ec7u in trong m\u1ed7i ph\u00f2ng.<\/p>\n

      5. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1<\/h3>\n

      C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 so s\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1edbi th\u1ecb tr\u01b0\u1eddng chung, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> hi\u1ec7u qu\u1ea3.<\/p>\n

      6. Theo d\u00f5i doanh thu<\/h3>\n

      Theo d\u00f5i hi\u1ec7u su\u1ea5t doanh thu c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c giai \u0111o\u1ea1n cao \u0111i\u1ec3m khi b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 cao h\u01a1n nhi\u1ec1u.<\/p>\n

      7. Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/h3>\n

      H\u00e3y nh\u1edb r\u1eb1ng gi\u00e1 c\u1ee7a b\u1ea1n c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. So s\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 xem x\u00e9t li\u1ec7u s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 c\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n

      8. Thu th\u1eadp ph\u1ea3n h\u1ed3i<\/h3>\n

      Sau khi kh\u00e1ch tr\u1ea3 ph\u00f2ng, h\u00e3y h\u1ecfi h\u1ecd \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong su\u1ed1t th\u1eddi gian l\u01b0u tr\u00fa. S\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/p>\n

      V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng<\/span><\/h2>\n

      Kh\u00e1ch s\u1ea1n A v\u00e0 Kh\u00e1ch s\u1ea1n B l\u00e0 h\u00e0ng x\u00f3m li\u1ec1n k\u1ec1. Ch\u00fang l\u00e0 nh\u1eefng t\u00f2a nh\u00e0 c\u00f3 b\u1ed1 c\u1ee5c g\u1ea7n nh\u01b0 gi\u1ed1ng h\u1ec7t nhau. Kh\u00e1ch s\u1ea1n A v\u1eabn ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch c\u0169 trong nhi\u1ec1u th\u1eadp k\u1ef7. Kh\u00e1ch s\u1ea1n B l\u00e0 kh\u00e1ch s\u1ea1n m\u1edbi v\u00e0 \u0111ang t\u00ecm c\u00e1ch ki\u1ebfm nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span>.<\/p>\n

      Kh\u00e1ch s\u1ea1n B t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn sang tr\u1ecdng v\u00e0 \u0111\u1ed9c quy\u1ec1n h\u01a1n. H\u1ecd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, thi\u1ebft k\u1ebf m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh. Theo th\u1eddi gian, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn h\u01a1n Kh\u00e1ch s\u1ea1n A v\u00e0 cu\u1ed1i c\u00f9ng t\u00ednh gi\u00e1 cao h\u01a1n $100 m\u1ed7i ph\u00f2ng do ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

      K\u1ebft Lu\u1eadn<\/h2>\n

      \u0110\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n v\u00e0 t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

      H\u00e3y nh\u1edb r\u1eb1ng, ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng v\u1edbi \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng<\/span> l\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd coi tr\u1ecdng v\u00e0 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Gi\u00e1 Tr\u1ecb Gia T\u0103ng Trong Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn v\u00e0 Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn […]<\/p>\n","protected":false},"author":1,"featured_media":447447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447684"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447447"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}