{"id":447671,"date":"2025-03-04T13:51:38","date_gmt":"2025-03-04T13:51:38","guid":{"rendered":"https:\/\/otavietnam.com\/google-hotel-ads-huong-dan-quang-cao-khach-san-hieu-qua\/"},"modified":"2025-03-04T13:51:38","modified_gmt":"2025-03-04T13:51:38","slug":"google-hotel-ads-huong-dan-quang-cao-khach-san-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-hotel-ads-huong-dan-quang-cao-khach-san-hieu-qua\/","title":{"rendered":"Google Hotel Ads: H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h1>Qu\u1ea3ng C\u00e1o Google Kh\u00e1ch S\u1ea1n (Google Hotel Ads): H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft T\u1eeb A \u0110\u1ebfn Z<\/h1>\n<h2>Google Hotel Ads L\u00e0 G\u00ec?<\/h2>\n<div>\n  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/defaultSearchThumb_new.png\" alt=\"Google Hotel Ads\" width=\"100%\">\n  <\/div>\n<p>\n    <u>Qu\u1ea3ng c\u00e1o Google Kh\u00e1ch s\u1ea1n<\/u> (Google Hotel Ads) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean n\u1ec1n t\u1ea3ng Google, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho ng\u00e0nh kh\u00e1ch s\u1ea1n. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n tr\u00ean Google, c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng Google Hotel Ads s\u1ebd hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Kh\u00e1c v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u r\u00f5 r\u00e0ng l\u00e0 &#8220;Qu\u1ea3ng c\u00e1o&#8221; (Ads).\n  <\/p>\n<p>\n    Google Hotel Ads cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c kh\u00e1ch s\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea5t k\u1ec3 \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch m\u00e0 h\u1ecd mong mu\u1ed1n.\n  <\/p>\n<p>\n    C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 hi\u1ec3n th\u1ecb trong danh s\u00e1ch &#8220;T\u1ea5t c\u1ea3 t\u00f9y ch\u1ecdn&#8221; (All Options) mi\u1ec5n ph\u00ed, th\u01b0\u1eddng n\u1eb1m d\u01b0\u1edbi Top 4 k\u1ebft qu\u1ea3 tr\u1ea3 ph\u00ed. S\u1eed d\u1ee5ng<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    , kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 doanh thu t\u1ed5ng th\u1ec3.\n  <\/p>\n<p>\n    Ngo\u00e0i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng, kh\u00e1ch h\u00e0ng c\u00f2n s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c c\u1ee7a Google nh\u01b0 Maps \u0111\u1ec3 t\u00ecm ki\u1ebfm. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi Google Hotel Ads, hi\u1ec3n th\u1ecb th\u00f4ng tin c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 h\u1ed3 s\u01a1 v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>\n    B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    , gi\u1ea3i th\u00edch c\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean Google th\u00f4ng qua t\u00edch h\u1ee3p, \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.\n  <\/p>\n<h2>T\u1ea1i Sao Google Hotel Ads Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi C\u00e1c Nh\u00e0 Cung C\u1ea5p D\u1ecbch V\u1ee5 L\u01b0u Tr\u00fa?<\/h2>\n<p>\n    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c k\u1ebft qu\u1ea3 h\u00e0ng \u0111\u1ea7u tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a Google, c\u00e1c danh s\u00e1ch h\u00e0ng \u0111\u1ea7u tr\u00ean<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 s\u1eb5n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u1ea7n n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>\n    Th\u1ef1c t\u1ebf l\u00e0 h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n hi\u1ebfm khi \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t tr\u00ean Google ch\u1ec9 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n t\u1ef1 nhi\u00ean.<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u1ea3m b\u1ea3o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao, \u0111\u1ed3ng th\u1eddi t\u1eadn h\u01b0\u1edfng s\u1ef1 hi\u1ec3n th\u1ecb v\u00e0 doanh thu b\u1ed5 sung.\n  <\/p>\n<div>\n  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/art-and-science-hotel-bookings.jpg\" alt=\"Google Hotel Ads Importance\" width=\"100%\">\n  <\/div>\n<h2>C\u01a1 Ch\u1ebf Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Google Hotel Ads?<\/h2>\n<p>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, v\u1edbi m\u1ed9t l\u1edbp c\u01a1 h\u1ed9i b\u1ed5 sung l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t, v\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong s\u1ed1 r\u1ea5t nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm &#8220;kh\u00e1ch s\u1ea1n \u1edf v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n&#8221;.\n  <\/p>\n<p>\n    \u0110i\u1ec1u n\u00e0y kh\u00f4ng \u00e1p d\u1ee5ng n\u1ebfu ai \u0111\u00f3 \u0111\u00e3 bi\u1ebft \u0111\u1ebfn kh\u00e1ch s\u1ea1n v\u00e0 t\u00ecm ki\u1ebfm t\u00ean c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, khi \u0111\u00f3 h\u1ecd s\u1ebd th\u1ea5y h\u1ed3 s\u01a1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed, n\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\n  <\/p>\n<p>\n    B\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean Google v\u00e0 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin theo th\u1eddi gian th\u1ef1c v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.\n  <\/p>\n<p>\n    L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm &#8220;kh\u00e1ch s\u1ea1n \u1edf&#8221; s\u1ebd nhanh ch\u00f3ng b\u1ecb l\u00f4i k\u00e9o s\u00e2u h\u01a1n v\u00e0o k\u00eanh b\u00e1n h\u00e0ng, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1ea5p chu\u1ed9t \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, m\u1ed9t OTA ho\u1eb7c m\u1ed9t \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o tr\u1ef1c ti\u1ebfp tr\u00ean Google.<br \/>\n    M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 tr\u00ean Google \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt l\u00e0 s\u1eed d\u1ee5ng <a href=\"#\">channel manager<\/a>.\n  <\/p>\n<p>\n    \u0110\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao nh\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u00eanh kinh doanh n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n doanh thu b\u1ec1n v\u1eefng.\n  <\/p>\n<p>\n    <a href=\"#\">T\u1ea1o h\u1ed3 s\u01a1 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/a>, bao g\u1ed3m m\u1ed9t li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed, r\u1ea5t \u0111\u01a1n gi\u1ea3n. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c nh\u1eadn H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    C\u1ea7n ch\u00fa \u00fd v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn h\u01a1n trong vi\u1ec7c ph\u00e2n ph\u1ed1i s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng cho Google (l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng <a href=\"#\">channel manager<\/a>) v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. M\u1ee5c ti\u00eau l\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi gi\u00e1 th\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p.\n  <\/p>\n<p>  <iframe loading=\"lazy\"\n    width=\"525\"\n    height=\"295\"\n    src=\"https:\/\/www.youtube.com\/embed\/5rLpWu51zUs?feature=oembed\"\n    frameborder=\"0\"\n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n    allowfullscreen=\"\"\n  ><\/iframe><\/p>\n<h2>Chi Ph\u00ed Cho Google Hotel Ads L\u00e0 Bao Nhi\u00eau?<\/h2>\n<div>\n  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/03\/GettyImages-1495852755-1.jpg\" alt=\"Google Hotel Ads Cost\" width=\"100%\">\n  <\/div>\n<p>\n    Chi ph\u00ed c\u1ee7a<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a h\u1ecd v\u00e0o<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    . Chi ph\u00ed qu\u1ea3ng c\u00e1o ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 n\u1eb1m trong v\u00e0 ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a kh\u00e1ch s\u1ea1n, d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch v\u00e0 gi\u00e1 tr\u1ecb gi\u00e1 th\u1ea7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ri\u00eang.\n  <\/p>\n<p>\n    S\u1ed1 ti\u1ec1n gi\u00e1 th\u1ea7u tr\u00ean<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a kh\u00e1ch s\u1ea1n. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i gi\u00e1 tr\u1ecb gi\u00e1 th\u1ea7u m\u00e0 h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch s\u1ea1n tr\u00ean Google Ads t\u1eeb danh s\u00e1ch sau:\n  <\/p>\n<ul>\n<li>\n      <a href=\"#\">Hoa h\u1ed3ng (cho m\u1ed7i l\u1ea7n l\u01b0u tr\u00fa)<\/a>: M\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng ph\u00f2ng ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3 cho c\u00e1c l\u1ea7n l\u01b0u tr\u00fa th\u1ef1c t\u1ebf (kh\u00f4ng ph\u1ea3i cho vi\u1ec7c h\u1ee7y ph\u00f2ng).\n    <\/li>\n<li>\n      <a href=\"#\">Hoa h\u1ed3ng (cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i)<\/a>: M\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh c\u1ee7a gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng ph\u00f2ng \u0111\u01b0\u1ee3c tr\u1ea3 cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o th\u00f4ng qua qu\u1ea3ng c\u00e1o, ngay c\u1ea3 khi sau n\u00e0y b\u1ecb h\u1ee7y.\n    <\/li>\n<li>\n      <a href=\"#\">CPC th\u1ee7 c\u00f4ng (gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t)<\/a>: \u0110\u1eb7t gi\u00e1 th\u1ea7u m\u1ed9t s\u1ed1 ti\u1ec1n c\u1ed1 \u0111\u1ecbnh khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <a href=\"#\">CPC%<\/a>: \u0110\u1eb7t gi\u00e1 th\u1ea7u m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a gi\u00e1 ph\u00f2ng m\u1ed7i \u0111\u00eam khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <a href=\"#\">CPC n\u00e2ng cao<\/a>: T\u00f9y ch\u1ecdn n\u00e2ng cao cho gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t l\u00e0 m\u1ed9t c\u00e0i \u0111\u1eb7t c\u1ea5p chi\u1ebfn d\u1ecbch v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u cho c\u00e1c nh\u1ea5p chu\u1ed9t, d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1c m\u00e0 Google c\u00f3, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;t\u00edn hi\u1ec7u th\u1eddi gian \u0111\u1ea5u gi\u00e1&#8221;. C\u00e1c t\u00edn hi\u1ec7u n\u00e0y bao g\u1ed3m lo\u1ea1i thi\u1ebft b\u1ecb, th\u1eddi gian trong ng\u00e0y v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.\n    <\/li>\n<\/ul>\n<p>\n    C\u00e1c kh\u00e1ch s\u1ea1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u1edbi nhi\u1ec1u c\u1ea1nh tranh s\u1ebd ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    c\u1ee7a h\u1ecd kh\u00e1c v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u1edf c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn nh\u1ecf h\u01a1n, n\u01a1i c\u00f3 th\u1ec3 c\u00f3 \u00edt h\u01a1n 10 kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>\n    C\u00e0ng \u00edt kh\u00e1ch s\u1ea1n \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t th\u1ecb tr\u1ea5n, th\u00ec kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea cao v\u00e0 hi\u1ec3n th\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u00f3 c\u00e0ng cao.\n  <\/p>\n<p>\n    Th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00f9ng ngo\u1ea1i \u00f4, n\u01a1i ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u00e0n lan trong nh\u1eefng ng\u00e0y c\u00f3 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao t\u1eeb c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a v\u00e0o nh\u1eefng ng\u00e0y c\u1ee5 th\u1ec3 \u0111\u00f3 th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng minh.\n  <\/p>\n<h3>T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i L\u00e0 G\u00ec?<\/h3>\n<p>\n    Theo <a href=\"#\">Renolon<\/a>, ng\u01b0\u1eddi \u0111\u00e3 t\u1ed5ng h\u1ee3p 10 ngu\u1ed3n d\u1eef li\u1ec7u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh cho Google Ads (kh\u00f4ng c\u1ee5 th\u1ec3 cho kh\u00e1ch s\u1ea1n) l\u00e0 4,72%. H\u1ecd n\u00eau m\u1ed9t ph\u1ea1m vi r\u1ed9ng theo ng\u00e0nh, t\u1eeb 2,4 &#8211; 9,6%. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 3,55%.\n  <\/p>\n<p>\n    \u0110\u1ed3ng th\u1eddi, s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra do t\u00ednh th\u1eddi v\u1ee5, m\u00e0 c\u00f2n gi\u1eefa c\u00e1c th\u1ecb tr\u01b0\u1eddng.\n  <\/p>\n<p>\n    C\u00e1c \u0111i\u1ec3m \u0111\u1ebfn c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao v\u1edbi nhi\u1ec1u c\u1ea1nh tranh c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi xem v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n, trong khi c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u01a1n, n\u01a1i qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn \u00edt t\u00ecm ki\u1ebfm ho\u1eb7c so s\u00e1nh h\u01a1n, c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ng\u01b0\u1eddi xem v\u1edbi nhu c\u1ea7u \u1edf l\u1ea1i nh\u1ea5t \u0111\u1ecbnh nhanh h\u01a1n.\n  <\/p>\n<p>\n    Vi\u1ec7c x\u00e1c \u0111\u1ecbnh xem t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee5 th\u1ec3 c\u00f3 t\u1ed1t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n hay kh\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o so s\u00e1nh v\u1edbi hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh kh\u00e1c v\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3.\n  <\/p>\n<h2>L\u1ee3i \u00cdch Khi C\u00f3 Qu\u1ea3ng C\u00e1o Google Cho Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    T\u1ea7m quan tr\u1ecdng c\u1ee7a<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Ads<\/span><br \/>\n    <\/strong><br \/>\n    \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p. V\u1edbi ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi hi\u1ec7n nay \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 v\u1edbi vi\u1ec7c Google n\u1eafm gi\u1eef th\u1ecb ph\u1ea7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u <a href=\"#\">h\u01a1n 90%<\/a>, \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 b\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.\n  <\/p>\n<p>\n    V\u1ec1 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n, Google \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p &#8211; m\u1ed9t trung gian h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn <a href=\"#\">OTA<\/a>, trang web c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c k\u00eanh kh\u00e1c. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 th\u00f4ng minh v\u00e0o<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Ads<\/span><br \/>\n    <\/strong><br \/>\n    , kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t s\u1ed1 l\u1ee3i \u00edch:\n  <\/p>\n<h3>1. T\u0103ng Kh\u1ea3 N\u0103ng Hi\u1ec3n Th\u1ecb<\/h3>\n<p>\n    \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, Google t\u1ea1o th\u00e0nh c\u1eeda ng\u00f5 v\u00e0o internet. N\u1ebfu b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    , b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng k\u1ebft qu\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp &#8220;kh\u00e1ch s\u1ea1n [V\u1eca TR\u00cd C\u1ee6A B\u1ea0N]&#8221; (ho\u1eb7c m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a li\u00ean quan kh\u00e1c), \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>2. C\u1ea1nh Tranh V\u1edbi OTA<\/h3>\n<p>\n    Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel<\/span><br \/>\n    <\/strong><br \/>\n    c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n b\u1ecf qua OTA v\u00e0 ph\u00ed \u0111\u1eb7t ph\u00f2ng 15%-25% c\u1ee7a h\u1ecd, l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed7i \u0111\u1eb7t ph\u00f2ng. B\u1eb1ng c\u00e1ch n\u00e0y,<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng, cho ph\u00e9p b\u1ea1n c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Booking.com v\u00e0 Expedia v\u00e0 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb kh\u1ed5ng l\u1ed3 c\u1ee7a h\u1ecd.\n  <\/p>\n<h3>3. Qu\u1ea3ng C\u00e1o M\u1ee5c Ti\u00eau<\/h3>\n<p>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi v\u00ed d\u1ee5 t\u1eeb kh\u00f3a \u1edf tr\u00ean &#8211; &#8220;kh\u00e1ch s\u1ea1n [V\u1eca TR\u00cd]&#8221; &#8211; vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u00e1ch nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 t\u00ecm ki\u1ebfm lo\u1ea1i h\u00ecnh ch\u1ed7 \u1edf c\u1ee7a b\u1ea1n. Bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 &#8216;sang tr\u1ecdng&#8217;, &#8216;b\u00ean b\u1edd s\u00f4ng&#8217;, &#8216;spa ban ng\u00e0y&#8217;, &#8216;b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed&#8217; ho\u1eb7c &#8216;th\u00e2n thi\u1ec7n v\u1edbi ch\u00f3&#8217; c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n  <\/p>\n<h3>4. Ki\u1ec3m So\u00e1t Chi Ph\u00ed<\/h3>\n<p>\n    N\u00f3i v\u1ec1 \u0111\u1ea7u t\u01b0, s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd trong<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    . N\u1ec1n t\u1ea3ng n\u00e0y ch\u1ea1y m\u1ed9t h\u1ec7 th\u1ed1ng tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t (PPC), trong \u0111\u00f3 b\u1ea1n ch\u1ec9 b\u1ecb t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. H\u01a1n n\u1eefa, h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i ch\u00ednh x\u00e1c s\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 \u0111\u1ec3 \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ebfn tr\u01b0\u1edbc m\u1eb7t m\u1ecdi ng\u01b0\u1eddi (m\u1eb7c d\u00f9 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i tr\u1ea3 gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh).\n  <\/p>\n<h3>5. Ti\u1ebfp Th\u1ecb L\u1ea1i<\/h3>\n<p>\n    Google c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho ti\u1ebfp th\u1ecb l\u1ea1i, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng truy c\u1eadp trang web c\u1ee7a b\u1ea1n. Nh\u1eefng l\u1eddi nh\u1eafc nh\u1edf nh\u1eb9 nh\u00e0ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e2y d\u1ef1ng s\u1ef1 quen thu\u1ed9c v\u00e0 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<h2>C\u00e1ch Thi\u1ebft L\u1eadp Qu\u1ea3ng C\u00e1o Kh\u00e1ch S\u1ea1n Tr\u00ean Google Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n<p>\n    Tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    , kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean c\u1ea7n <a href=\"#\">x\u00e1c nh\u1eadn h\u1ed3 s\u01a1<\/a> c\u1ee7a m\u00ecnh tr\u00ean Google, \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch tr\u00ean c\u00e1c trang h\u1ed7 tr\u1ee3 c\u1ee7a h\u1ecd. C\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n sau \u0111\u00f3 ph\u1ea3i li\u00ean quan \u0111\u1ebfn vi\u1ec7c ki\u1ec3m tra t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean h\u1ed3 s\u01a1 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c li\u00ean k\u1ebft.\n  <\/p>\n<p>\n    N\u1ed9i dung t\u1ed1t nh\u1ea5t kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp khi li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a kh\u00e1ch s\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o, nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ea5y v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n khi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong ph\u1ea7n &#8220;T\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn&#8221; mi\u1ec5n ph\u00ed \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.\n  <\/p>\n<p>\n    Khi h\u1ed3 s\u01a1 v\u00e0 n\u1ed9i dung c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng, c\u00e1c h\u00e0nh \u0111\u1ed9ng sau \u0111\u00e2y s\u1ebd c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n:\n  <\/p>\n<ul>\n<li>\n      \u0110\u1ea3m b\u1ea3o s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi Google th\u00f4ng qua API ho\u1eb7c b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh\n    <\/li>\n<li>\n      \u0110\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng <a href=\"#\">c\u00e1c y\u00eau c\u1ea7u li\u1ec7t k\u00ea v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/a> c\u1ee7a Google\n    <\/li>\n<li>\n      \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00e3 ch\u1ecdn tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, h\u00e3y ti\u1ebfn h\u00e0nh v\u1edbi \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n; c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"#\">n\u1ec1n t\u1ea3ng c\u1ee7a Google<\/a> \u0111\u1ec3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o song song v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd\n    <\/li>\n<\/ul>\n<p>\n    S\u1eed d\u1ee5ng <a href=\"#\">n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n<\/a> cho ph\u00e9p b\u1ea1n t\u1eadn h\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch c\u1ee7a<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00e1 c\u1ea3 ho\u1eb7c c\u1eadp nh\u1eadt chung cho n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec1u nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c.\n  <\/p>\n<h2>\u0110\u1ed1i T\u00e1c T\u00edch H\u1ee3p Google Hotel Ads L\u00e0 G\u00ec?<\/h2>\n<p>\n    M\u1eb7c d\u00f9 c\u00f3 <a href=\"#\">h\u01a1n 200 \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p<\/a> \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea tr\u00ean trang web c\u1ee7a Google, nh\u01b0ng \u00edt h\u01a1n m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 c\u0169ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb l\u00e0 &#8220;\u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o&#8221;.\n  <\/p>\n<p>\n    M\u1ed9t \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    qu\u1ea3n l\u00fd c\u1ea3 k\u1ebft n\u1ed1i ho\u1eb7c ph\u00e2n ph\u1ed1i s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u1ea3 gi\u00e1 c\u1ea3 cho Google v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ad<\/span><br \/>\n    <\/strong><br \/>\n    c\u1ee7a b\u1ea1n, l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 trong m\u1ed9t n\u1ec1n t\u1ea3ng.\n  <\/p>\n<p>\n    Vi\u1ec7c qu\u1ea3n l\u00fd<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    tr\u1edf th\u00e0nh m\u1ed9t ch\u1ee7 \u0111\u1ec1 khi b\u1ea1n xem x\u00e9t c\u00e1ch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c k\u00eanh kh\u00e1c v\u00e0 duy tr\u00ec hi\u1ec7n tr\u1ea1ng xung quanh kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>\n    C\u00f3 th\u1ec3 cho r\u1eb1ng, vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t b\u1ed5 sung c\u00f3 th\u1ec3 th\u00eam m\u1ed9t l\u1edbp c\u00f4ng vi\u1ec7c.\n  <\/p>\n<h2>B\u1eaft \u0110\u1ea7u V\u1edbi Google Hotel Ads: C\u00e1c B\u01b0\u1edbc \u0110\u1ea7u Ti\u00ean D\u1ec5 D\u00e0ng V\u00e0 L\u1ee3i \u00cdch<\/h2>\n<p>\n    Khi b\u1eaft \u0111\u1ea7u, b\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n l\u00e0 ho\u00e0n h\u1ea3o.\n  <\/p>\n<ol>\n<li>\n      <b>Thi\u1ebft l\u1eadp l\u1eddi nh\u1eafc \u0111\u1ecbnh k\u1ef3<\/b> \u0111\u1ec3 ki\u1ec3m tra h\u1ed3 s\u01a1 v\u00e0 li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.\n    <\/li>\n<li>\n      <b>Ki\u1ec3m tra k\u1ef9 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n<\/b>, bao g\u1ed3m c\u1ea3 c\u00e0i \u0111\u1eb7t ng\u00e2n s\u00e1ch, m\u1ed7i l\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c mong \u0111\u1ee3i \u0111\u1ed1i v\u1edbi c\u1ea3 ng\u01b0\u1eddi m\u1edbi v\u00e0 ng\u01b0\u1eddi k\u1ef3 c\u1ef1u.\n    <\/li>\n<li>\n      <b>Bi\u1ebft c\u00e1ch theo d\u00f5i<\/b> m\u1ed9t \u0111\u1eb7t ph\u00f2ng \u0111\u00e3 di\u1ec5n ra. N\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng, chi ti\u1ebft ch\u00ednh x\u00e1c v\u00e0 c\u00e0i \u0111\u1eb7t chi\u1ebfn d\u1ecbch tr\u01a1n tru, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n xem b\u1ea1n c\u00f3 r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ed9t \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua<br \/>\n      <strong><br \/>\n        <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n      <\/strong><br \/>\n      hay kh\u00f4ng. Theo d\u00f5i ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ed1i chi\u1ebfu cho b\u1ea1n, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <b>So s\u00e1nh hi\u1ec7u su\u1ea5t \u0111\u1eb7t ph\u00f2ng<\/b> tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u hi\u1ec7u su\u1ea5t t\u1ed1t c\u1ee7a<br \/>\n      <strong><br \/>\n        <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n      <\/strong><br \/>\n      tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n    <\/li>\n<\/ol>\n<p>\n    Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a<br \/>\n    <strong><br \/>\n      <span style=\"color:red\">Google Hotel Ads<\/span><br \/>\n    <\/strong><br \/>\n    r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 xem x\u00e9t t\u1ea7m quan tr\u1ecdng c\u1ee7a Google nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c.\n  <\/p>\n<ul>\n<li>\n      T\u00ecm ki\u1ebfm tr\u00ean Google th\u01b0\u1eddng x\u1ea3y ra tr\u01b0\u1edbc khi truy c\u1eadp trang web c\u1ee7a OTA: th\u00f4ng qua danh s\u00e1ch c\u00e1c k\u00eanh kh\u00e1c nhau v\u00e0 so s\u00e1nh gi\u00e1, Google ti\u1ebft ki\u1ec7m th\u1eddi gian cho kh\u00e1ch du l\u1ecbch v\u00e0 cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c kinh doanh tr\u1ef1c ti\u1ebfp.\n    <\/li>\n<li>\n      L\u00e0 m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 l\u00e2u \u0111\u1eddi trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, Google c\u00f3 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a qu\u1ea7n ch\u00fang, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0o qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng x\u1ea3y ra.\n    <\/li>\n<li>\n      V\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c trong c\u00f4ng ngh\u1ec7, Google v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng nhu c\u1ea7u, xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi m\u1edbi nh\u1ea5t c\u1ee7a kh\u00e1ch du l\u1ecbch, \u0111\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t ph\u00f2ng.\n    <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng C\u00e1o Google Kh\u00e1ch S\u1ea1n (Google Hotel Ads): H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft T\u1eeb A \u0110\u1ebfn Z Google Hotel Ads L\u00e0 G\u00ec? Qu\u1ea3ng c\u00e1o Google Kh\u00e1ch s\u1ea1n (Google Hotel Ads) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed tr\u00ean n\u1ec1n t\u1ea3ng Google, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho ng\u00e0nh kh\u00e1ch s\u1ea1n. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, khi ng\u01b0\u1eddi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":447447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-447671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=447671"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/447671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/447447"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=447671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=447671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=447671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}