{"id":446079,"date":"2025-02-28T14:22:46","date_gmt":"2025-02-28T14:22:46","guid":{"rendered":"https:\/\/otavietnam.com\/giam-hoa-hong-ota-7-cach-tang-dat-phong-truc-tiep-cho-khach-san\/"},"modified":"2025-02-28T14:22:46","modified_gmt":"2025-02-28T14:22:46","slug":"giam-hoa-hong-ota-7-cach-tang-dat-phong-truc-tiep-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/giam-hoa-hong-ota-7-cach-tang-dat-phong-truc-tiep-cho-khach-san\/","title":{"rendered":"Gi\u1ea3m hoa h\u1ed3ng OTA: 7+ C\u00e1ch t\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

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L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Gi\u1ea3m Chi Ph\u00ed Hoa H\u1ed3ng OTA?<\/h1>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Hoa H\u1ed3ng OTA (Online Travel Agency)<\/h2>\n
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\n Trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n, c\u00e1c OTA (Online Travel Agencies) nh\u01b0 Booking.com, Expedia, v\u00e0 Airbnb \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa. Tuy nhi\u00ean, hoa h\u1ed3ng m\u00e0 c\u00e1c OTA n\u00e0y thu th\u01b0\u1eddng l\u00e0 m\u1ed9t g\u00e1nh n\u1eb7ng \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u01a1 s\u1edf l\u01b0u tr\u00fa nh\u1ecf. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n
\n gi\u1ea3m thi\u1ec3u chi ph\u00ed hoa h\u1ed3ng OTA<\/strong>, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n<\/p><\/div>\n
\n $\"Gi\u1ea3m$ \n <\/div>\n
T\u1ea1i Sao N\u00ean Quan T\u00e2m \u0110\u1ebfn Vi\u1ec7c Gi\u1ea3m Hoa H\u1ed3ng OTA?<\/h3>\n
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\n Vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed hoa h\u1ed3ng OTA kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u00e0i to\u00e1n t\u00e0i ch\u00ednh, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh:\n <\/p>\n
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\n T\u0103ng l\u1ee3i nhu\u1eadn tr\u1ef1c ti\u1ebfp:<\/strong> Gi\u1ea3m hoa h\u1ed3ng OTA \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u1eef l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n cho c\u01a1 s\u1edf c\u1ee7a b\u1ea1n. S\u1ed1 ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng c\u1ea5p d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, ho\u1eb7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00e1c.\n <\/li>\n
\n Gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA:<\/strong> Qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c OTA c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t v\u1ec1 gi\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.\n <\/li>\n
\n T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> B\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, \u0111\u1ed3ng th\u1eddi duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cao.\n <\/li>\n
\n T\u1ef1 ch\u1ee7 h\u01a1n trong qu\u1ea3n l\u00fd:<\/strong> Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp gi\u00fap b\u1ea1n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n \u0111\u1ed1i v\u1edbi quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.\n <\/li>\n<\/ul><\/div>\n
C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Gi\u1ea3m Chi Ph\u00ed Hoa H\u1ed3ng OTA<\/h2>\n
1. \u01afu \u0110\u00e3i \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h3>\n
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\n M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd:\n <\/p>\n
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\n Gi\u00e1 t\u1ed1t nh\u1ea5t \u0111\u1ea3m b\u1ea3o:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 tr\u00ean trang web c\u1ee7a b\u1ea1n lu\u00f4n th\u1ea5p h\u01a1n ho\u1eb7c b\u1eb1ng gi\u00e1 tr\u00ean c\u00e1c OTA. \u0110i\u1ec1u n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u01b0u \u0111\u00e3i t\u1ed1t nh\u1ea5t.\n <\/li>\n
\n \u01afu \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n:<\/strong> Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i ch\u1ec9 d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed, n\u00e2ng c\u1ea5p ph\u00f2ng, ho\u1eb7c gi\u1ea3m gi\u00e1 cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 spa ho\u1eb7c nh\u00e0 h\u00e0ng.\n <\/li>\n
\n Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong> X\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. C\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t, qu\u00e0 t\u1eb7ng, ho\u1eb7c quy\u1ec1n l\u1ee3i \u01b0u ti\u00ean.\n <\/li>\n
\n D\u1ec5 d\u00e0ng \u0111\u1eb7t ph\u00f2ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n, nhanh ch\u00f3ng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\n <\/li>\n<\/ul><\/div>\n
\n $\"\u01afu$ \n <\/div>\n
2. T\u1ed1i \u01afu H\u00f3a Trang Web Kh\u00e1ch S\u1ea1n<\/h3>\n
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\n Trang web c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng c\u1ee5 marketing quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n:\n <\/p>\n
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\n Thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ea5p d\u1eabn:<\/strong> Trang web c\u1ee7a b\u1ea1n n\u00ean c\u00f3 thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, tr\u1ef1c quan v\u00e0 ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 video gi\u1edbi thi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c lo\u1ea1i ph\u00f2ng, ti\u1ec7n nghi, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed t\u1ea1i kh\u00e1ch s\u1ea1n. Vi\u1ebft n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).\n <\/li>\n
\n T\u1ed1i \u01b0u h\u00f3a SEO:<\/strong> S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 n\u1ed9i dung c\u1ee7a trang web. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (backlink) t\u1eeb c\u00e1c trang web uy t\u00edn kh\u00e1c \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n <\/li>\n
\n T\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh:<\/strong> T\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, m\u00e3 ngu\u1ed3n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n t\u1ea3i nhanh ch\u00f3ng. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf \u0111i v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c.\n <\/li>\n
\n T\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \u0111\u1ebfn \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng.\n <\/li>\n<\/ul><\/div>\n
3. Marketing N\u1ed9i Dung H\u1ea5p D\u1eabn<\/h3>\n
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\n T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng:\n <\/p>\n
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\n Blog du l\u1ecbch:<\/strong> Vi\u1ebft blog v\u1ec1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m tham quan, \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t trong khu v\u1ef1c c\u1ee7a b\u1ea1n. Cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat \u0111\u1ed9c gi\u1ea3 v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/li>\n
\n H\u01b0\u1edbng d\u1eabn du l\u1ecbch:<\/strong> T\u1ea1o ra c\u00e1c h\u01b0\u1edbng d\u1eabn du l\u1ecbch chi ti\u1ebft v\u1ec1 khu v\u1ef1c c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn n\u1ed5i ti\u1ebfng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb v\u00e0 c\u00e1c m\u1eb9o du l\u1ecbch h\u1eefu \u00edch. Chia s\u1ebb c\u00e1c h\u01b0\u1edbng d\u1eabn n\u00e0y tr\u00ean trang web c\u1ee7a b\u1ea1n, tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00ean c\u00e1c trang web du l\u1ecbch kh\u00e1c.\n <\/li>\n
\n Video marketing:<\/strong> S\u1ea3n xu\u1ea5t c\u00e1c video ch\u1ea5t l\u01b0\u1ee3ng cao gi\u1edbi thi\u1ec7u v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, c\u00e1c ti\u1ec7n nghi, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed. Chia s\u1ebb video tr\u00ean YouTube, Facebook, Instagram v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng video kh\u00e1c.\n <\/li>\n
\n Email marketing:<\/strong> X\u00e2y d\u1ef1ng danh s\u00e1ch email c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 g\u1eedi cho h\u1ecd c\u00e1c b\u1ea3n tin, th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c. S\u1eed d\u1ee5ng email marketing \u0111\u1ec3 duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n <\/li>\n
\n M\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. Ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/li>\n<\/ul><\/div>\n
\n $\"Marketing$ \n <\/div>\n
4. S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 Qu\u1ea3n L\u00fd Doanh Thu (Revenue Management)<\/h3>\n
\n
\n C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng v\u00e0 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu:\n <\/p>\n
\n
\n \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. T\u0103ng gi\u00e1 khi nhu c\u1ea7u cao v\u00e0 gi\u1ea3m gi\u00e1 khi nhu c\u1ea7u th\u1ea5p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n <\/li>\n
\n D\u1ef1 b\u00e1o nhu c\u1ea7u:<\/strong> D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u \u0111\u1eb7t ph\u00f2ng trong t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/li>\n
\n Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Theo d\u00f5i gi\u00e1 ph\u00f2ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.\n <\/li>\n
\n T\u1ed1i \u01b0u h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c k\u00eanh n\u00e0y.\n <\/li>\n
\n B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch:<\/strong> Cung c\u1ea5p b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t doanh thu, gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.\n <\/li>\n<\/ul><\/div>\n
5. Tham Gia C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Marketing H\u1ee3p T\u00e1c<\/h3>\n
\n
\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng:\n <\/p>\n
\n
\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty du l\u1ecbch:<\/strong> Cung c\u1ea5p c\u00e1c g\u00f3i du l\u1ecbch k\u1ebft h\u1ee3p bao g\u1ed3m l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tham quan, gi\u1ea3i tr\u00ed kh\u00e1c.\n <\/li>\n
\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar:<\/strong> Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi h\u1ecd \u0103n u\u1ed1ng t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/li>\n
\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb:<\/strong> Cung c\u1ea5p c\u00e1c phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi h\u1ecd mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/li>\n
\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n:<\/strong> T\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n <\/li>\n<\/ul><\/div>\n
\n $\"Marketing$ \n <\/div>\n
6. Qu\u1ea3n L\u00fd \u0110\u00e1nh Gi\u00e1 v\u00e0 Ph\u1ea3n H\u1ed3i c\u1ee7a Kh\u00e1ch H\u00e0ng<\/h3>\n
\n
\n \u0110\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:\n <\/p>\n
\n
\n Theo d\u00f5i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1:<\/strong> Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang web nh\u01b0 TripAdvisor, Booking.com, Expedia v\u00e0 Google Reviews.\n <\/li>\n
\n Tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p:<\/strong> Tr\u1ea3 l\u1eddi c\u1ea3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1 v\u00e0 chuy\u00ean nghi\u1ec7p. Th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ea3m k\u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau ra trong nh\u1eefng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.\n <\/li>\n
\n S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5:<\/strong> Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/li>\n
\n Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1:<\/strong> Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1 sau khi h\u1ecd r\u1eddi kh\u00e1ch s\u1ea1n. Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u1ecf \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd vi\u1ebft \u0111\u00e1nh gi\u00e1, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 cho l\u1ea7n \u0111\u1eb7t ph\u00f2ng ti\u1ebfp theo.\n <\/li>\n<\/ul><\/div>\n
7. \u0110\u00e0m Ph\u00e1n V\u1edbi OTA<\/h3>\n
\n
\n N\u1ebfu b\u1ea1n v\u1eabn mu\u1ed1n ti\u1ebfp t\u1ee5c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c OTA, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n \u0111\u1ec3 gi\u1ea3m hoa h\u1ed3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u00e0m ph\u00e1n:\n <\/p>\n
\n
\n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u00ecm hi\u1ec3u v\u1ec1 m\u1ee9c hoa h\u1ed3ng trung b\u00ecnh m\u00e0 c\u00e1c OTA kh\u00e1c \u0111ang thu.\n <\/li>\n
\n Ch\u1ee9ng minh gi\u00e1 tr\u1ecb:<\/strong> Cho OTA th\u1ea5y r\u1eb1ng b\u1ea1n l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c quan tr\u1ecdng v\u00e0 mang l\u1ea1i nhi\u1ec1u doanh thu cho h\u1ecd.\n <\/li>\n
\n \u0110\u1ec1 xu\u1ea5t c\u00e1c th\u1ecfa thu\u1eadn c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean:<\/strong> V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd cung c\u1ea5p th\u00eam ph\u00f2ng ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng c\u1ee7a OTA \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ee9c hoa h\u1ed3ng th\u1ea5p h\u01a1n.\n <\/li>\n
\n S\u1eb5n s\u00e0ng r\u1eddi b\u1ecf:<\/strong> N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn h\u1ee3p l\u00fd, h\u00e3y s\u1eb5n s\u00e0ng r\u1eddi b\u1ecf OTA \u0111\u00f3. C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.\n <\/li>\n<\/ul><\/div>\n
\n $\"\u0110\u00e0m$ \n <\/div>\n
L\u1eddi Khuy\u00ean Cu\u1ed1i C\u00f9ng<\/h2>\n
\n
\n Gi\u1ea3m chi ph\u00ed hoa h\u1ed3ng OTA l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 n\u1ed7 l\u1ef1c. H\u00e3y th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 \u0111\u1ec3 t\u00ecm ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Quan tr\u1ecdng nh\u1ea5t, h\u00e3y lu\u00f4n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.\n <\/p>\n<\/p><\/div>\n
T\u00f3m T\u1eaft C\u00e1c B\u01b0\u1edbc Ch\u00ednh \u0110\u1ec3 Gi\u1ea3m Hoa H\u1ed3ng OTA<\/h3>\n
\n
\n
\u01afu \u0111\u00e3i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n
T\u1ed1i \u01b0u h\u00f3a trang web kh\u00e1ch s\u1ea1n.<\/li>\n
Marketing n\u1ed9i dung h\u1ea5p d\u1eabn.<\/li>\n
S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu.<\/li>\n
Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing h\u1ee3p t\u00e1c.<\/li>\n
Qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
\u0110\u00e0m ph\u00e1n v\u1edbi OTA.<\/li>\n<\/ol><\/div>\n
\n
\n B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c OTA, t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n b\u1ec1n v\u1eefng. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng! H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 ki\u00ean tr\u00ec v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n.\n <\/p>\n<\/p><\/div>\n
\n
\n L\u01b0u \u00fd quan tr\u1ecdng:<\/strong> Vi\u1ec7c gi\u1ea3m hoa h\u1ed3ng OTA kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau duy nh\u1ea5t. Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, cung c\u1ea5p d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho kh\u00e1ch h\u00e0ng. Khi b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn b\u1ea1n, b\u1ea5t k\u1ec3 h\u1ecd t\u00ecm th\u1ea5y b\u1ea1n \u1edf \u0111\u00e2u.\n <\/p>\n<\/p><\/div><\/div>\n
<\/body>
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“`html L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Gi\u1ea3m Chi Ph\u00ed Hoa H\u1ed3ng OTA? Gi\u1edbi thi\u1ec7u v\u1ec1 Hoa H\u1ed3ng OTA (Online Travel Agency) Trong ng\u00e0nh du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n, c\u00e1c OTA (Online Travel Agencies) nh\u01b0 Booking.com, Expedia, v\u00e0 Airbnb \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa. Tuy […]<\/p>\n","protected":false},"author":1,"featured_media":446073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-446079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/446079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=446079"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/446079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/446073"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=446079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=446079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=446079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}