{"id":446015,"date":"2025-02-27T02:02:52","date_gmt":"2025-02-27T02:02:52","guid":{"rendered":"https:\/\/otavietnam.com\/quang-cao-gioi-han-google-2024-canh-bao-cho-chu-khach-san\/"},"modified":"2025-02-27T02:02:52","modified_gmt":"2025-02-27T02:02:52","slug":"quang-cao-gioi-han-google-2024-canh-bao-cho-chu-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quang-cao-gioi-han-google-2024-canh-bao-cho-chu-khach-san\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Gi\u1edbi H\u1ea1n Google 2024: C\u1ea3nh B\u00e1o Cho Ch\u1ee7 Kh\u00e1ch S\u1ea1n!"},"content":{"rendered":"

C\u1ea3nh B\u00e1o Cho C\u00e1c Ch\u1ee7 Kh\u00e1ch S\u1ea1n!<\/span> Google S\u1ebd H\u1ed7 Tr\u1ee3 \u0110\u1ea5u Gi\u00e1 Theo L\u1eadp Tr\u00ecnh Cho Qu\u1ea3ng C\u00e1o Gi\u1edbi H\u1ea1n T\u1eeb N\u0103m 2024<\/h2>\n

\"Google<\/p>\n

Google \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt quan tr\u1ecdng cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng AdSense: gi\u1edbi thi\u1ec7u \u0111\u1ea5u gi\u00e1 theo l\u1eadp tr\u00ecnh cho kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n, d\u1ef1 ki\u1ebfn ra m\u1eaft v\u00e0o qu\u00fd 1 n\u0103m 2024. S\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi cho vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o doanh thu. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

<\/span>T\u00ecm Hi\u1ec3u V\u1ec1 Qu\u1ea3ng C\u00e1o Gi\u1edbi H\u1ea1n<\/span><\/h2>\n

Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n (Limited Ads)<\/span> cho ph\u00e9p c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o theo c\u00e1ch h\u1ea1n ch\u1ebf, t\u1eaft vi\u1ec7c thu th\u1eadp, chia s\u1ebb v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n cho m\u1ee5c \u0111\u00edch c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh s\u1ebd kh\u00f4ng kh\u1ea3 d\u1ee5ng cho Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n. Bao g\u1ed3m:<\/p>\n

    \n
  • B\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o n\u00e0o<\/li>\n
  • Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng<\/li>\n
  • Ti\u1ebfp th\u1ecb l\u1ea1i (Remarketing)<\/li>\n
  • C\u00e1c danh m\u1ee5c d\u1ef1a tr\u00ean s\u1edf th\u00edch<\/li>\n
  • Nh\u1eafm m\u1ee5c ti\u00eau nh\u00e0 m\u1ea1ng di \u0111\u1ed9ng<\/li>\n
  • S\u1ed1 li\u1ec7u chuy\u1ec3n \u0111\u1ed5i (v\u00e0 chuy\u1ec3n \u0111\u1ed5i trong \u1ee9ng d\u1ee5ng)<\/li>\n<\/ul>\n

    Hi\u1ec3u r\u00f5 qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n<\/span> gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 qu\u1ea3ng c\u00e1o, c\u00e2n b\u1eb1ng gi\u1eefa tu\u00e2n th\u1ee7 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn.<\/p>\n

    \"Qu\u1ea3ng<\/p>\n

    <\/span>\u0110i\u1ec1u G\u00ec M\u1edbi: Ch\u1ebf \u0110\u1ed9 Ph\u00e2n Ph\u1ed1i Theo L\u1eadp Tr\u00ecnh M\u1edbi<\/span><\/h2>\n

    Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi c\u1ee7a Google cho ph\u00e9p nhu c\u1ea7u theo l\u1eadp tr\u00ecnh theo ng\u1eef c\u1ea3nh khi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ph\u00e2n ph\u1ed1i Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n. Nhu c\u1ea7u n\u00e0y s\u1ebd \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m Google Demand, Authorized Buyers, Open Bidders v\u00e0 SDK Bidding.<\/p>\n

    Nhu c\u1ea7u theo l\u1eadp tr\u00ecnh \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 khi kh\u00f4ng c\u00f3 CMP \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn ho\u1eb7c khi ng\u01b0\u1eddi d\u00f9ng t\u1eeb ch\u1ed1i ch\u1ea5p thu\u1eadn cho m\u1ed9t s\u1ed1 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ngay c\u1ea3 khi h\u1ecd lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n

    <\/span>Nh\u1eefng \u0110i\u1ec1u C\u1ea7n C\u00e2n Nh\u1eafc \u0110\u1ed1i V\u1edbi C\u00e1c Nh\u00e0 Xu\u1ea5t B\u1ea3n<\/span><\/h2>\n

    T\u00ednh n\u0103ng n\u00e0y l\u00e0 t\u00f9y ch\u1ecdn v\u00e0 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00f3m ph\u00e1p l\u00fd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a n\u00f3, xem x\u00e9t c\u00e1c y\u00eau c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi cookie ch\u1ec9 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7 v\u00e0 c\u00e1c quy t\u1eafc ch\u1ea5p thu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. T\u00ednh n\u0103ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c b\u1eadt theo m\u1eb7c \u0111\u1ecbnh trong Ad Manager, nh\u01b0ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 ch\u1ecdn kh\u00f4ng tham gia.<\/p>\n

    C\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o sau \u0111\u00e2y s\u1ebd c\u00f3 s\u1eb5n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n:<\/p>\n\n\n\n\n\n\n\n
    Ch\u1ebf \u0111\u1ed9 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o<\/th>\nQu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/th>\nQu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/th>\nQu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n<\/th>\n<\/tr>\n
    Theo l\u1eadp tr\u00ecnh<\/th>\nKh\u00f4ng theo l\u1eadp tr\u00ecnh<\/th>\n<\/tr>\n
    B\u1ea3o v\u1ec7 ch\u1ed1ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng h\u1ee3p l\u1ec7 v\u00e0 gian l\u1eadn<\/strong><\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2715<\/td>\n<\/tr>\n
    Nhu c\u1ea7u theo l\u1eadp tr\u00ecnh t\u1eeb Google<\/strong><\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2715<\/td>\n<\/tr>\n
    Nhu c\u1ea7u theo l\u1eadp tr\u00ecnh t\u1eeb ng\u01b0\u1eddi mua b\u00ean th\u1ee9 ba<\/strong><\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2713<\/td>\n\u2715<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Vi\u1ec7c hi\u1ec3u r\u00f5 b\u1ea3ng n\u00e0y gi\u00fap ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> l\u1ef1a ch\u1ecdn ch\u1ebf \u0111\u1ed9 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch.<\/p>\n

    <\/span>T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<\/span><\/h2>\n

    Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p nh\u1eefng qu\u1ea3ng c\u00e1o \u00edt li\u00ean quan h\u01a1n, c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd tr\u00ean trang web c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn doanh thu gia t\u0103ng \u00edt h\u01a1n t\u1eeb Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n. C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng t\u00e1c \u0111\u1ed9ng n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c.<\/p>\n

    \"Tr\u1ea3i<\/p>\n

    <\/span>T\u1ea1i Sao C\u00e1c Ch\u1ee7 Kh\u00e1ch S\u1ea1n N\u00ean Quan T\u00e2m?<\/span><\/h2>\n
      \n
    1. \n

      <\/span>C\u01a1 H\u1ed9i Qu\u1ea3ng C\u00e1o M\u1edf R\u1ed9ng<\/span><\/strong><\/h3>\n

      T\u00ednh n\u0103ng m\u1edbi n\u00e0y cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> c\u00e1c con \u0111\u01b0\u1eddng b\u1ed5 sung \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, khi ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u00fd th\u1ee9c v\u1ec1 vi\u1ec7c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/li>\n

    2. \n

      <\/span>T\u00ednh Li\u00ean Quan Theo Ng\u1eef C\u1ea3nh<\/span><\/strong><\/h3>\n

      V\u00ec Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n t\u1eadp trung v\u00e0o ng\u1eef c\u1ea3nh thay v\u00ec c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung, c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n g\u1ea7n s\u00e2n bay c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 du l\u1ecbch b\u1eb1ng m\u00e1y bay.<\/p>\n<\/li>\n

    3. \n

      <\/span>Tu\u00e2n Th\u1ee7 C\u00e1c Chu\u1ea9n M\u1ef1c V\u1ec1 Quy\u1ec1n Ri\u00eang T\u01b0<\/span><\/strong><\/h3>\n

      Khi m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 ng\u00e0y c\u00e0ng t\u0103ng, t\u00ednh n\u0103ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n, \u0111\u1ea3m b\u1ea3o c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> tu\u00e2n th\u1ee7 trong khi qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh c\u00e1c r\u1eafc r\u1ed1i ph\u00e1p l\u00fd ti\u1ec1m \u1ea9n.<\/p>\n<\/li>\n

    4. \n

      <\/span>Ti\u1ec1m N\u0103ng T\u0103ng C\u01b0\u1eddng M\u1ee9c \u0110\u1ed9 T\u01b0\u01a1ng T\u00e1c<\/span><\/strong><\/h3>\n

      M\u1eb7c d\u00f9 Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n c\u00f3 v\u1ebb \u00edt nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00edch quy\u1ec1n ri\u00eang t\u01b0, d\u1eabn \u0111\u1ebfn t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cho c\u00e1c kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean n\u1ed9i dung. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1eed d\u1ee5ng Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung \u0111\u00f3.<\/p>\n<\/li>\n

    5. \n

      <\/span>\u0110\u01b0a Ra Quy\u1ebft \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c<\/span><\/strong><\/h3>\n

      C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n c\u1ea7n hi\u1ec3u t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd, c\u00e2n b\u1eb1ng gi\u1eefa ph\u1ea1m vi ti\u1ebfp c\u1eadn, m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0. Vi\u1ec7c hi\u1ec3u r\u00f5 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<\/li>\n<\/ol>\n

      S\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Google \u0111\u1ed1i v\u1edbi \u0111\u1ea5u gi\u00e1 theo l\u1eadp tr\u00ecnh cho Qu\u1ea3ng c\u00e1o Gi\u1edbi h\u1ea1n l\u00e0 m\u1ed9t s\u1ef1 ph\u00e1t tri\u1ec3n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n ph\u1ea3i hi\u1ec3u t\u00ednh n\u0103ng n\u00e0y v\u00e0 c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.<\/p>\n

      L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n cho kh\u00e1ch s\u1ea1n<\/span><\/h2>\n
        \n
      • Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0:<\/strong> Qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng tho\u1ea3i m\u00e1i chia s\u1ebb d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, m\u1ed9t ph\u00e2n kh\u00fac ng\u00e0y c\u00e0ng l\u1edbn.<\/li>\n
      • X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> Th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
      • Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0:<\/strong> Qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n gi\u00fap b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 nh\u01b0 GDPR v\u00e0 CCPA.<\/li>\n
      • T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n
      • T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u1eadp trung v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n

        C\u00e1ch tri\u1ec3n khai qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n hi\u1ec7u qu\u1ea3 cho kh\u00e1ch s\u1ea1n<\/span><\/h2>\n
          \n
        1. T\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n:<\/strong> N\u1eafm v\u1eefng c\u00e1c nguy\u00ean t\u1eafc v\u00e0 t\u00ednh n\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/li>\n
        2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n.<\/li>\n
        3. T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n
        4. L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p:<\/strong> Ch\u1ecdn n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n
        5. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3:<\/strong> Theo d\u00f5i s\u00e1t sao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n

          C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n cho kh\u00e1ch s\u1ea1n<\/span><\/h2>\n
            \n
          • Qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/strong> Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o.<\/li>\n
          • Qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n kh\u00e1c g\u00ec so v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a?<\/strong> Qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau, trong khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
          • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n?<\/strong> B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t xem, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu.<\/li>\n<\/ul>\n

            L\u1eddi khuy\u00ean cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span><\/h2>\n

            Vi\u1ec7c Google h\u1ed7 tr\u1ee3 \u0111\u1ea5u gi\u00e1 theo l\u1eadp tr\u00ecnh cho qu\u1ea3ng c\u00e1o gi\u1edbi h\u1ea1n l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span>. H\u00e3y t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.<\/p>\n

            \u0110\u1eebng qu\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

            C\u1ea3nh B\u00e1o Cho C\u00e1c Ch\u1ee7 Kh\u00e1ch S\u1ea1n! Google S\u1ebd H\u1ed7 Tr\u1ee3 \u0110\u1ea5u Gi\u00e1 Theo L\u1eadp Tr\u00ecnh Cho Qu\u1ea3ng C\u00e1o Gi\u1edbi H\u1ea1n T\u1eeb N\u0103m 2024 Google \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt quan tr\u1ecdng cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n s\u1eed d\u1ee5ng AdSense: gi\u1edbi thi\u1ec7u \u0111\u1ea5u gi\u00e1 theo l\u1eadp tr\u00ecnh cho kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ee7 […]<\/p>\n","protected":false},"author":1,"featured_media":446012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-446015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/446015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=446015"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/446015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/446012"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=446015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=446015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=446015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}