{"id":445999,"date":"2025-02-27T00:53:40","date_gmt":"2025-02-27T00:53:40","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan\/"},"modified":"2025-02-27T00:53:40","modified_gmt":"2025-02-27T00:53:40","slug":"chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-dinh-gia-khach-san-theo-mua-toi-da-hoa-loi-nhuan\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a: T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"<h1>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a \u0111\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn<\/h1>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/bg_12-32.jpg\"\n      alt=\"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a \u0111\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn\"\n      style=\"width:100%;\"\n    \/>\n  <\/div>\n<p>\n    Trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, vi\u1ec7c \u0111\u1ea3m b\u1ea3o &#8220;gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p&#8221; l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<br \/>\n    Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 k\u00e9m hi\u1ec7u qu\u1ea3 l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn 30% c\u00e1c tr\u01b0\u1eddng<br \/>\n    h\u1ee3p th\u1ea5t b\u1ea1i trong kinh doanh. Do \u0111\u00f3, vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c<br \/>\n    <strong><span style=\"color:red\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3<\/span><\/strong\n    ><br \/>\n    l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.\n  <\/p>\n<p>\n    M\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n \u0111\u00f3ng vai tr\u00f2 thi\u1ebft y\u1ebfu trong qu\u1ea3n l\u00fd doanh thu. N\u00f3 quy\u1ebft<br \/>\n    \u0111\u1ecbnh m\u1ee9c gi\u00e1 b\u1ea1n \u0111\u01b0a ra cho m\u1ed7i ph\u00f2ng, nh\u1eb1m m\u1ee5c \u0111\u00edch l\u1ea5p \u0111\u1ea7y s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng t\u1ed1i \u0111a v\u00e0 t\u1ed1i<br \/>\n    \u0111a h\u00f3a doanh thu. \u0110\u00f3 l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u1ee7 cao \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ee7<br \/>\n    h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00f4ng m\u1ea5t kh\u00e1ch v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n  <\/p>\n<p>\n    M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn trong ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0<br \/>\n    <strong><span style=\"color:red\">\u0111\u1ecbnh gi\u00e1 theo m\u00f9a<\/span><\/strong\n    >, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a doanh thu trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i trong m\u00f9a<br \/>\n    th\u1ea5p \u0111i\u1ec3m. Theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, gi\u00e1 ph\u00f2ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo m\u00f9a ho\u1eb7c th\u1eddi gian trong<br \/>\n    n\u0103m. C\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1eb1ng<br \/>\n    c\u00e1ch t\u1eadn d\u1ee5ng vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n v\u00e0o m\u00f9a cao \u0111i\u1ec3m v\u00e0 thu h\u00fat th\u00eam<br \/>\n    kh\u00e1ch h\u00e0ng khi nhu c\u1ea7u y\u1ebfu \u0111i.\n  <\/p>\n<p>\n    H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c<br \/>\n    <strong><span style=\"color:red\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a cho kh\u00e1ch s\u1ea1n<\/span><\/strong\n    ><br \/>\n    v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.\n  <\/p>\n<h2>\u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a L\u00e0 G\u00ec?<\/h2>\n<p>\n    <strong><span style=\"color:red\">\u0110\u1ecbnh gi\u00e1 theo m\u00f9a<\/span><\/strong\n    ><br \/>\n    l\u00e0 vi\u1ec7c thi\u1ebft l\u1eadp gi\u00e1 ph\u00f2ng kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o th\u1eddi \u0111i\u1ec3m trong n\u0103m, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f9a<br \/>\n    cao \u0111i\u1ec3m, m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 m\u00f9a giao m\u00f9a, v\u1edbi m\u1ee9c gi\u00e1 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh so v\u1edbi gi\u00e1 gi\u1edbi<br \/>\n    thi\u1ec7u th\u00f4ng th\u01b0\u1eddng. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i gi\u00e1 d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 duy<br \/>\n    tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ed5n \u0111\u1ecbnh quanh n\u0103m.\n  <\/p>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/cach-dinh-gia-phong-ks-1200-1.png\"\n      alt=\"\u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a\"\n      style=\"width:100%;\"\n    \/>\n  <\/div>\n<p>\n    Tuy nhi\u00ean, nhu c\u1ea7u theo m\u00f9a c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u00e1ng k\u1ec3 gi\u1eefa c\u00e1c kh\u00e1ch s\u1ea1n. N\u1ebfu m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m<br \/>\n    ph\u1ed5 bi\u1ebfn nh\u1edd c\u00e1c l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n, th\u00ec th\u1ecb tr\u01b0\u1eddng &#8220;theo m\u00f9a&#8221; c\u00f3 th\u1ec3 m\u1ea1nh nh\u1ea5t khi c\u00e1c s\u1ef1<br \/>\n    ki\u1ec7n n\u00e0y t\u1eadp trung.\n  <\/p>\n<p>\n    Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t s\u1ed1 kh\u00e1ch s\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 khu ngh\u1ec9 d\u01b0\u1ee1ng b\u00e3i bi\u1ec3n, c\u00f3 c\u00e1c m\u00f9a r\u00f5 r\u00e0ng t\u01b0\u01a1ng<br \/>\n    \u1ee9ng v\u1edbi b\u1ed1n m\u00f9a trong n\u0103m. M\u00f9a h\u00e8 l\u00e0 m\u00f9a cao \u0111i\u1ec3m (v\u1edbi gi\u00e1 theo m\u00f9a cao h\u01a1n), \u0111\u1ea7u xu\u00e2n v\u00e0<br \/>\n    cu\u1ed1i \u0111\u00f4ng l\u00e0 m\u00f9a giao m\u00f9a v\u00e0 c\u00e1c th\u00e1ng c\u00f2n l\u1ea1i l\u00e0 m\u00f9a th\u1ea5p \u0111i\u1ec3m.\n  <\/p>\n<h2>T\u1ea1i Sao C\u1ea7n \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a?<\/h2>\n<p>\n    H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n s\u1edf h\u1eefu v\u00e0 \u0111i\u1ec1u h\u00e0nh m\u1ed9t kh\u00e1ch s\u1ea1n g\u1ea7n m\u1ed9t b\u00e3i bi\u1ec3n n\u1ed5i ti\u1ebfng. Trong<br \/>\n    nh\u1eefng th\u00e1ng \u1ea5m \u00e1p, c\u00e1c b\u00e3i bi\u1ec3n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch n\u1ed5i ti\u1ebfng cho<br \/>\n    nh\u1eefng ai mu\u1ed1n t\u1eadn h\u01b0\u1edfng \u00e1nh n\u1eafng v\u00e0 c\u00e1t. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1eadn r\u1ed9n nh\u1ea5t trong n\u0103m (m\u00f9a cao<br \/>\n    \u0111i\u1ec3m). \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ki\u1ebfm ti\u1ec1n \u2013 n\u1ebfu b\u1ea1n duy tr\u00ec gi\u00e1 gi\u1edbi thi\u1ec7u th\u00f4ng th\u01b0\u1eddng trong<br \/>\n    su\u1ed1t m\u00f9a cao \u0111i\u1ec3m, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ki\u1ebfm l\u1ee3i nhu\u1eadn. M\u1eb7t kh\u00e1c, vi\u1ec7c t\u0103ng gi\u00e1 ph\u00f2ng s\u1ebd<br \/>\n    l\u00e0m t\u0103ng thu nh\u1eadp c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    Trong m\u00f9a \u0111\u00f4ng, b\u00e3i bi\u1ec3n s\u1ebd v\u1eafng v\u1ebb; \u0111\u00e2y l\u00e0 th\u1eddi gian tr\u00e1i m\u00f9a c\u1ee7a b\u1ea1n. Vi\u1ec7c thu h\u00fat kh\u00e1ch<br \/>\n    \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n. Khi kinh doanh ch\u1eadm, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3<br \/>\n    \u0111\u00f2i h\u1ecfi m\u1ee9c gi\u00e1 c\u1eaft c\u1ed5. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u00f4ng su\u1ea5t v\u00e0 ki\u1ebfm th\u00eam m\u1ed9t v\u00e0i \u0111\u00f4 la b\u1eb1ng c\u00e1ch gi\u1ea3m<br \/>\n    gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>\n    V\u00ec nh\u1eefng l\u00fd do n\u00e0y, b\u1ea1n c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch<br \/>\n    s\u1ea1n quanh n\u0103m.\n  <\/p>\n<h2>L\u1ee3i \u00cdch C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a<\/h2>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/bg_12-33.jpg\"\n      alt=\"L\u1ee3i \u00cdch C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a\"\n      style=\"width:100%;\"\n    \/>\n  <\/div>\n<p>\n    Gi\u00e1 theo m\u00f9a l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3<br \/>\n    t\u0103ng thu nh\u1eadp. Ch\u00fang c\u00f3 l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u cao. Gi\u00e1 theo m\u00f9a c\u0169ng<br \/>\n    c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau<br \/>\n    th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.\n  <\/p>\n<p>C\u00e1c l\u1ee3i \u00edch ch\u00ednh c\u1ee7a \u0111\u1ecbnh gi\u00e1 theo m\u00f9a:<\/p>\n<ul>\n<li>T\u00ednh th\u00eam ph\u00ed trong m\u00f9a cao \u0111i\u1ec3m c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n.<\/li>\n<li>N\u00f3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh trong vi\u1ec7c \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>\n      B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i ph\u00f2ng b\u1eb1ng c\u00e1ch t\u0103ng m\u1ee9c c\u00f4ng su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n.\n    <\/li>\n<li>\n      B\u1ea1n c\u00f3 th\u1ec3 gi\u1eef cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u00edn ch\u1ed7 ngay c\u1ea3 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u1edbi<br \/>\n      c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1.\n    <\/li>\n<li>N\u00f3 c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.<\/li>\n<\/ul>\n<h2>Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a<\/h2>\n<p>\n    M\u1eb7c d\u00f9 gi\u00e1 theo m\u00f9a c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng ch\u00fang kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 c\u00e1ch<br \/>\n    ti\u1ebfp c\u1eadn \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n n\u0103ng \u0111\u1ed9ng ng\u00e0y nay v\u00ec nhi\u1ec1u l\u00fd do,<br \/>\n    bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong\n        ><span style=\"color:red\">Doanh thu b\u1ecb h\u1ea1n ch\u1ebf:<\/span><\/strong\n      ><br \/>\n      Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 theo m\u00f9a s\u1ebd h\u1ea1n ch\u1ebf nghi\u00eam tr\u1ecdng ti\u1ec1m n\u0103ng doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n.\n    <\/li>\n<li>\n      <strong\n        ><span style=\"color:red\">T\u00ednh bi\u1ebfn \u0111\u1ed9ng:<\/span><\/strong\n      ><br \/>\n      Nhu c\u1ea7u ph\u00f2ng kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong m\u1ed9t m\u00f9a.\n    <\/li>\n<li>\n      <strong\n        ><span style=\"color:red\">Xu h\u01b0\u1edbng du l\u1ecbch:<\/span><\/strong\n      ><br \/>\n      C\u00e1c h\u00ecnh th\u1ee9c du l\u1ecbch \u0111ang thay \u0111\u1ed5i; nhi\u1ec1u kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i mu\u1ed1n c\u00f3 s\u1ef1 linh ho\u1ea1t h\u01a1n<br \/>\n      v\u00e0 s\u1eb5n s\u00e0ng gh\u00e9 th\u0103m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m trong c\u00e1c m\u00f9a kh\u00f4ng truy\u1ec1n th\u1ed1ng.\n    <\/li>\n<li>\n      <strong\n        ><span style=\"color:red\">\u00c1p l\u1ef1c c\u1ea1nh tranh:<\/span><\/strong\n      ><br \/>\n      Vi\u1ec7c ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 theo m\u00f9a c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t th\u1ecb ph\u1ea7n v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<br \/>\n      trong c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u00ednh c\u1ea1nh tranh cao.\n    <\/li>\n<\/ul>\n<h2>L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n?<\/h2>\n<ol>\n<li>\n<h3><span style=\"color:red\">X\u00e1c \u0110\u1ecbnh M\u00f9a C\u1ee7a B\u1ea1n<\/span><\/h3>\n<p>\n        M\u1eb7c d\u00f9 t\u00ean g\u1ecdi l\u00e0 &#8220;theo m\u00f9a&#8221; nh\u01b0ng n\u00f3 th\u01b0\u1eddng kh\u00f4ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c m\u00f9a th\u1ef1c t\u1ebf trong<br \/>\n        n\u0103m. M\u00f9a c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ng\u00e0y l\u1ec5 c\u1ee5 th\u1ec3 ho\u1eb7c s\u1ef1 ki\u1ec7n h\u00e0ng n\u0103m t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a<br \/>\n        b\u1ea1n.\n      <\/p>\n<p>\n        Ki\u1ec3m tra s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea l\u1ecbch s\u1eed c\u1ee7a b\u1ea1n v\u1ec1 b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o trong n\u0103m khi<br \/>\n        ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao. N\u1ebfu c\u00f3 m\u1ed9t xu h\u01b0\u1edbng<br \/>\n        \u0111\u00e1ng ch\u00fa \u00fd, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f9a c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch xoay<br \/>\n        quanh nh\u1eefng kho\u1ea3ng th\u1eddi gian n\u00e0y.\n      <\/p>\n<p>\n        Ngo\u00e0i ra, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 chia n\u0103m th\u00e0nh ba m\u00f9a ri\u00eang bi\u1ec7t:\n      <\/p>\n<ul>\n<li>\n          <strong\n            ><span style=\"color:red\">M\u00f9a cao \u0111i\u1ec3m:<\/span><\/strong\n          ><br \/>\n          Th\u1eddi gian nhu c\u1ea7u v\u1ec1 ph\u00f2ng \u1edf m\u1ee9c cao nh\u1ea5t.\n        <\/li>\n<li>\n          <strong\n            ><span style=\"color:red\">M\u00f9a th\u1ea5p \u0111i\u1ec3m:<\/span><\/strong\n          ><br \/>\n          Khi nhu c\u1ea7u v\u1ec1 kh\u00f4ng gian \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t.\n        <\/li>\n<li>\n          <strong\n            ><span style=\"color:red\">M\u00f9a giao m\u00f9a:<\/span><\/strong\n          ><br \/>\n          Th\u1eddi gian gi\u1eefa m\u00f9a cao \u0111i\u1ec3m v\u00e0 khi kh\u00e1ch v\u1eabn c\u00f3 th\u1ec3 quan t\u00e2m.\n        <\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span style=\"color:red\">X\u00e1c \u0110\u1ecbnh C\u00e1c M\u00f9a B\u1ed5 Sung<\/span><\/h3>\n<p>\n        Nh\u01b0 \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00e2y, th\u1eddi \u0111i\u1ec3m b\u1eadn r\u1ed9n nh\u1ea5t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng tr\u00f9ng v\u1edbi c\u00e1c m\u00f9a th\u1ef1c<br \/>\n        t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u0169ng c\u1ea7n kh\u00e1m ph\u00e1 b\u1ea5t k\u1ef3 ng\u00e0y l\u1ec5 ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t n\u00e0o<br \/>\n        s\u1ebd l\u00e0m t\u0103ng nhu c\u1ea7u trong khu v\u1ef1c c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n s\u1ed1ng g\u1ea7n m\u1ed9t l\u1ec5 h\u1ed9i \u00e2m nh\u1ea1c n\u1ed5i<br \/>\n        ti\u1ebfng, h\u00e3y c\u00e2n nh\u1eafc t\u0103ng ph\u00ed c\u1ee7a b\u1ea1n trong th\u1eddi gian \u0111\u00f3.\n      <\/p>\n<p>\n        T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n s\u1ed1ng trong m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n,<br \/>\n        h\u00e3y c\u00e2n nh\u1eafc t\u0103ng chi ph\u00ed c\u1ee7a b\u1ea1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c<br \/>\n        ng\u00e0y l\u1ec5 to\u00e0n c\u1ea7u nh\u01b0 Gi\u00e1ng sinh, Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n v\u00e0 Ng\u00e0y \u0111\u1ea7u n\u0103m m\u1edbi.\n      <\/p>\n<\/li>\n<li>\n<h3>\n        <span style=\"color:red\">Ph\u00e2n T\u00edch C\u00e1c Ch\u1ec9 S\u1ed1 Hi\u1ec7u Su\u1ea5t Ch\u00ednh (KPI)<\/span><br \/>\n      <\/h3>\n<p>\n        \u0110\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t, t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng \u0111\u1ec1u thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<br \/>\n        T\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng n\u00e0o c\u1ea7n t\u1eadp trung v\u00e0o \u0111\u1ec3 \u0111\u01b0a ra<br \/>\n        quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 gi\u00e1 theo m\u00f9a.\n      <\/p>\n<p>Ba th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>\n          <strong\n            ><span style=\"color:red\">Gi\u00e1 Trung B\u00ecnh H\u00e0ng Ng\u00e0y (ADR):<\/span><\/strong\n          ><br \/>\n          ADR cho bi\u1ebft thu nh\u1eadp c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c ph\u00f2ng \u0111\u00e3 s\u1eed d\u1ee5ng. N\u00f3 th\u00f4ng b\u00e1o cho b\u1ea1n v\u1ec1 s\u1ed1 ti\u1ec1n<br \/>\n          trung b\u00ecnh m\u00e0 kh\u00e1ch chi cho m\u1ed9t ph\u00f2ng t\u1ea1i c\u01a1 s\u1edf c\u1ee7a b\u1ea1n.\n        <\/li>\n<li>\n          <strong\n            ><span style=\"color:red\">T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y:<\/span><\/strong\n          ><br \/>\n          M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u00f4i khi th\u00edch kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u00edn ch\u1ed7, nh\u01b0ng t\u1ef7 l\u1ec7 l\u1ea5p<br \/>\n          \u0111\u1ea7y c\u1ee7a b\u1ea1n c\u00e0ng cao th\u00ec c\u00e0ng t\u1ed1t. N\u1ebfu m\u1ed9t ph\u00f2ng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qua \u0111\u00eam, b\u1ea1n s\u1ebd<br \/>\n          nhanh ch\u00f3ng m\u1ea5t doanh thu v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. T\u01b0\u01a1ng t\u1ef1, n\u1ebfu<br \/>\n          t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean nh\u01b0 l\u1ebd ra ph\u1ea3i v\u1eady, ngay c\u1ea3 khi b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng l\u1ee3i<br \/>\n          th\u1ebf c\u1ee7a c\u00e1c m\u00f9a v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 nhu c\u1ea7u cao, h\u00e3y ki\u1ec3m tra c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.\n        <\/li>\n<li>\n          <strong\n            ><span style=\"color:red\">Doanh Thu Tr\u00ean M\u1ed7i Ph\u00f2ng C\u00f3 S\u1eb5n (RevPAR):<\/span><\/strong\n          ><br \/>\n          K\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh RevPAR l\u00e0 nh\u00e2n ADR c\u1ee7a b\u1ea1n v\u1edbi c\u00f4ng su\u1ea5t. B\u1ea1n t\u00ednh<br \/>\n          to\u00e1n RevPAR c\u1ee7a m\u00ecnh cho m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 (ng\u00e0y, th\u00e1ng ho\u1eb7c n\u0103m) v\u00e0 so s\u00e1nh<br \/>\n          n\u00f3 v\u1edbi c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c (RevPAR v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c ng\u00e0y l\u1ec5).\n        <\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span style=\"color:red\">X\u00e1c \u0110\u1ecbnh Gi\u00e1 C\u01a1 B\u1ea3n C\u1ee7a B\u1ea1n<\/span><\/h3>\n<p>\n        Gi\u00e1 c\u01a1 b\u1ea3n l\u00e0 gi\u00e1 b\u1ea1n t\u00ednh cho ph\u00f2ng kh\u00e1ch s\u1ea1n trong b\u1ea5t k\u1ef3 kho\u1ea3ng th\u1eddi gian n\u00e0o (ngo\u00e0i<br \/>\n        m\u00f9a). N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n s\u1ebd \u0111\u1eb7t gi\u00e1 th\u1ea5p nh\u1ea5t cho kh\u00f4ng gian c\u1ee7a m\u00ecnh.\n      <\/p>\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n c\u1ee7a m\u00ecnh l\u00e0:<\/p>\n<ul>\n<li>B\u1ea1n chi bao nhi\u00eau \u0111\u1ec3 gi\u1eef ph\u00f2ng s\u1ea1ch s\u1ebd?<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0o khi \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n? V\u00ed d\u1ee5: ph\u00f2ng t\u1eadp th\u1ec3<br \/>\n          d\u1ee5c, b\u00e3i \u0111\u1eadu xe, ph\u00f2ng tr\u00f2 ch\u01a1i, v.v.<\/li>\n<li>B\u1ea1n c\u00f3 lo\u1ea1i ph\u00f2ng n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh chi ph\u00ed c\u1ee7a t\u1eebng lo\u1ea1i ph\u00f2ng?<\/li>\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n t\u00ednh ph\u00ed bao nhi\u00eau? H\u1ecd c\u00f3 th\u1ee9 g\u00ec kh\u00e1c \u0111\u1ec3 cung c\u1ea5p m\u00e0 b\u1ea1n<br \/>\n          kh\u00f4ng c\u00f3 kh\u00f4ng?<\/li>\n<li>Hi\u1ec3u ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd c\u00f3 th\u1ec3 chi tr\u1ea3 cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/li>\n<li>B\u1ea1n mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau l\u1ee3i nhu\u1eadn?<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u1ea4n \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a C\u1ee7a B\u1ea1n<\/span><\/h3>\n<p>\n        Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n v\u00e0 m\u00f9a cao \u0111i\u1ec3m c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c<br \/>\n        g\u00f3i, khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u00e1nh d\u1ea5u gi\u00e1 theo m\u00f9a \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp trong m\u1ed7i m\u00f9a.\n      <\/p>\n<p>\n        T\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1eb7t gi\u00e1 theo m\u00f9a c\u1ee7a b\u1ea1n trong \u00edt nh\u1ea5t m\u1ed9t n\u0103m \u0111\u1ec3 tr\u00e1nh kh\u00e1ch mua ph\u00f2ng v\u1edbi<br \/>\n        gi\u00e1 c\u01a1 b\u1ea3n trong m\u00f9a cao \u0111i\u1ec3m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh<br \/>\n        c\u1ee7a b\u00ean th\u1ee9 ba c\u0169ng nh\u01b0 tr\u00ean trang web v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a c\u00f4ng ty b\u1ea1n.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">Ki\u1ec3m Tra C\u00e1c M\u1ee9c Gi\u00e1 Kh\u00e1c Nhau<\/span><\/h3>\n<p>\n        Vi\u1ec7c \u0111\u1eb7t gi\u00e1 theo m\u00f9a r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 gi\u00e1 theo m\u00f9a kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i ch\u1ee7 kh\u00e1ch s\u1ea1n.<br \/>\n        B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra chi ph\u00ed t\u1ed1t nh\u1ea5t cho m\u00ecnh. B\u1ea1n ph\u1ea3i<br \/>\n        ch\u00fa \u00fd \u0111\u1ebfn gi\u00e1 th\u1ecb tr\u01b0\u1eddng cho vi\u1ec7c n\u00e0y.\n      <\/p>\n<p>\n        Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y \u0111\u1ec3<br \/>\n        t\u00ecm ra m\u1ee9c gi\u00e1 n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n. H\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra tr\u00ean c\u00e1c k\u00eanh ho\u1eb7c<br \/>\n        n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 xem k\u00eanh n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c<br \/>\n        c\u00e1ch thay \u0111\u1ed5i chi ph\u00ed c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean m\u00f9a.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">T\u1ea1o Ch\u00ednh S\u00e1ch H\u1ee7y B\u1ecf<\/span><\/h3>\n<p>\n        B\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o c\u0169ng ph\u1ea3i c\u00f3 ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf \u2013 ch\u00ednh s\u00e1ch n\u00e0y bao g\u1ed3m c\u00e1c lu\u1eadt v\u00e0<br \/>\n        h\u1ea1n ch\u1ebf c\u1ea7n tu\u00e2n th\u1ee7 khi h\u1ee7y b\u1ea5t k\u1ef3 \u0111\u1eb7t ph\u00f2ng n\u00e0o.\n      <\/p>\n<p>\n        H\u00e3y xem x\u00e9t theo c\u00e1ch n\u00e0y. Gi\u1ea3 s\u1eed ai \u0111\u00f3 \u0111\u1eb7t n\u0103m ph\u00f2ng trong b\u1ed1n \u0111\u00eam v\u00e0 ba ng\u00e0y trong m\u00f9a<br \/>\n        l\u1ec5 h\u1ed9i v\u00e0 h\u1ee7y v\u00e0o ph\u00fat cu\u1ed1i. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, b\u1ea1n th\u01b0\u1eddng c\u1ea7n ph\u1ea3i ho\u00e0n<br \/>\n        ti\u1ec1n cho kh\u00e1ch, d\u1eabn \u0111\u1ebfn thi\u1ec7t h\u1ea1i cho kh\u00e1ch s\u1ea1n. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n ph\u1ea3i thi\u1ebft<br \/>\n        l\u1eadp ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf.\n      <\/p>\n<p>\n        Ch\u00ednh s\u00e1ch h\u1ee7y b\u1ecf quy \u0111\u1ecbnh s\u1ed1 ng\u00e0y tr\u01b0\u1edbc ng\u00e0y \u0111\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u1ee7y \u0111\u1eb7t ph\u00f2ng v\u00e0 s\u1ed1<br \/>\n        ti\u1ec1n h\u1ecd s\u1ebd b\u1ecb t\u00ednh ph\u00ed khi h\u1ee7y. Do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng h\u1ee7y b\u1ecf s\u1ebd gi\u1ea3m v\u00e0 kh\u00e1ch s\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c b\u1ea3o<br \/>\n        v\u1ec7 kh\u1ecfi thua l\u1ed7.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">Xem X\u00e9t L\u1ee3i Nhu\u1eadn C\u1ee7a B\u1ea1n<\/span><\/h3>\n<p>\n        Sau khi b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n theo m\u00f9a c\u1ee7a m\u00ecnh, vi\u1ec7c theo d\u00f5i v\u00e0<br \/>\n        \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch theo<br \/>\n        d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, doanh thu tr\u00ean m\u1ed7i<br \/>\n        ph\u00f2ng, v.v. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t<br \/>\n        nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u00f3 c\u1ea7n s\u1eeda \u0111\u1ed5i g\u00ec kh\u00f4ng. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3<br \/>\n        th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n h\u1ee3p l\u00fd v\u00e0 c\u1ea1nh tranh.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ea7u T\u01b0 V\u00e0o Ph\u1ea7n M\u1ec1m T\u1ef1 \u0110\u1ed9ng H\u00f3a<\/span><\/h3>\n<p>\n        Gi\u00e1 theo m\u00f9a c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng<br \/>\n        c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng REVPAR c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch<br \/>\n        \u0111i\u1ec1u ch\u1ec9nh ph\u00ed theo m\u00f9a.\n      <\/p>\n<p>\n        C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y c\u0169ng s\u1ebd lo\u1ea1i b\u1ecf c\u00e1c l\u1ed7i nh\u1eadp li\u1ec7u c\u1ee7a con ng\u01b0\u1eddi v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3<br \/>\n        th\u1eddi gian h\u00e0nh ch\u00ednh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a gi\u00e1 theo m\u00f9a, cho b\u1ea1n bi\u1ebft<br \/>\n        m\u1ee9c gi\u00e1 n\u00e0o \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee9c gi\u00e1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.\n      <\/p>\n<p>\n        T\u01b0\u01a1ng t\u1ef1, c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c<br \/>\n        chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 trong ng\u00e0nh kh\u00e1ch s\u1ea1n. Ch\u00fang ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a<br \/>\n        gi\u00e1 theo th\u1eddi gian th\u1ef1c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.\n      <\/p>\n<\/li>\n<\/ol>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/dinh-gia-dong-2.png\"\n      alt=\"Ph\u1ea7n M\u1ec1m T\u1ef1 \u0110\u1ed9ng H\u00f3a\"\n      style=\"width:100%;\"\n    \/>\n  <\/div>\n<h2>8 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn<\/h2>\n<p>\n    Trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n, c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 theo m\u00f9a k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u00e0 thu\u1eadt to\u00e1n theo<br \/>\n    th\u1eddi gian th\u1ef1c \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau. C\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y<br \/>\n    nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t c\u0169ng nh\u01b0 ph\u1ea3n \u1ee9ng hi\u1ec7u qu\u1ea3 v\u1edbi nhu c\u1ea7u th\u1ecb<br \/>\n    tr\u01b0\u1eddng.\n  <\/p>\n<p>Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 theo m\u00f9a ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong kh\u00e1ch s\u1ea1n<br \/>\n    c\u1ee7a m\u00ecnh:<\/p>\n<ol>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 Theo Th\u1eddi Gian L\u01b0u Tr\u00fa<\/span><\/h3>\n<p>\n        Vi\u1ec7c cung c\u1ea5p gi\u1ea3m gi\u00e1 cho th\u1eddi gian l\u01b0u tr\u00fa k\u00e9o d\u00e0i ho\u1eb7c g\u1ed9p nhi\u1ec1u \u0111\u00eam l\u1ea1i v\u1edbi nhau v\u1edbi<br \/>\n        chi ph\u00ed chi\u1ebft kh\u1ea5u s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch \u1edf l\u1ea1i l\u00e2u h\u01a1n, d\u1eabn \u0111\u1ebfn t\u1ed5ng thu nh\u1eadp cao h\u01a1n.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 V\u00e0o Ph\u00fat Cu\u1ed1i<\/span><\/h3>\n<p>\n        C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh gi\u00e1 v\u00e0o ph\u00fat cu\u1ed1i \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng<br \/>\n        tr\u1ed1ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1eb7t g\u1ea7n th\u1eddi gian nh\u1eadn ph\u00f2ng. Vi\u1ec7c cung c\u1ea5p gi\u1ea3m gi\u00e1 \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat<br \/>\n        cu\u1ed1i h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t v\u00e0 thu nh\u1eadp.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Nhu C\u1ea7u<\/span><\/h3>\n<p>\n        Gi\u00e1 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i theo xu h\u01b0\u1edbng nhu c\u1ea7u. Khi nhu c\u1ea7u cao, gi\u00e1 t\u0103ng \u0111\u1ec3 t\u1eadn<br \/>\n        d\u1ee5ng s\u1ef1 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m trong th\u1eddi gian<br \/>\n        nhu c\u1ea7u k\u00e9m \u0111\u1ec3 khuy\u1ebfn kh\u00edch nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng h\u01a1n.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/span><\/h3>\n<p>\n        Vi\u1ec7c theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo th\u1eddi gian th\u1ef1c cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3n<br \/>\n        \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u1ea3m<br \/>\n        gi\u00e1, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh b\u1eb1ng ho\u1eb7c gi\u1ea3m gi\u00e1 nh\u1eb9 so v\u1edbi h\u1ecd.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 C\u00e1 Nh\u00e2n H\u00f3a<\/span><\/h3>\n<p>\n        C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 t\u00f9y ch\u1ec9nh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 s\u1edf th\u00edch c\u1ee7a<br \/>\n        kh\u00e1ch. V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng trung th\u00e0nh ho\u1eb7c kh\u00e1ch th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n nghi c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3<br \/>\n        nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 G\u00f3i<\/span><\/h3>\n<p>\n        Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p<br \/>\n        c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i bao g\u1ed3m ph\u00f2ng, \u0111\u1ed3 \u0103n, ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m. K\u1ef9 thu\u1eadt n\u00e0y c\u1ea3i thi\u1ec7n<br \/>\n        to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 \u0110\u1eb7t Ph\u00f2ng Theo Nh\u00f3m<\/span><\/h3>\n<p>\n        B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 n\u0103ng \u0111\u1ed9ng cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng theo nh\u00f3m, c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u00f3<br \/>\n        nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd cho c\u00e1c chuy\u1ebfn \u0111i gia \u0111\u00ecnh, chuy\u1ebfn du ngo\u1ea1n c\u1ee7a<br \/>\n        tr\u01b0\u1eddng h\u1ecdc v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n nh\u00f3m kh\u00e1c.\n      <\/p>\n<\/li>\n<li>\n<h3><span style=\"color:red\">\u0110\u1ecbnh Gi\u00e1 Khuy\u1ebfn M\u00e3i<\/span><\/h3>\n<p>\n        \u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng c\u00f3<br \/>\n        th\u1ec3 bao g\u1ed3m c\u00e1c \u01b0u \u0111\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n, b\u00e1n h\u00e0ng ch\u1edbp nho\u00e1ng ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i<br \/>\n        \u0111\u1ed9c quy\u1ec1n.\n      <\/p>\n<\/li>\n<\/ol>\n<h2>V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a<\/h2>\n<div>\n    <img decoding=\"async\"\n      src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/dynamic-pricing-la-gi-2.webp\"\n      alt=\"V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a\"\n      style=\"width:100%;\"\n    \/>\n  <\/div>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u00f9a trong ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0:<\/p>\n<ol>\n<li>\n      <strong\n        ><span style=\"color:red\">Marriott<\/span><\/strong\n      >, m\u1ed9t trong nh\u1eefng c\u00f4ng ty kh\u00e1ch s\u1ea1n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 thay<br \/>\n      \u0111\u1ed5i gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean c\u00f4ng su\u1ea5t, h\u00ecnh th\u1ee9c \u0111\u1eb7t ph\u00f2ng v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Vi\u1ec7c th\u1ef1c<br \/>\n      hi\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 ch\u1ed7 \u1edf \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a thu nh\u1eadp \u0111\u1ed3ng th\u1eddi cung<br \/>\n      c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho kh\u00e1ch h\u00e0ng. Marriott c\u0169ng s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a<br \/>\n      v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd t\u0103ng doanh thu trung<br \/>\n      b\u00ecnh 5% m\u1ed7i n\u0103m.\n    <\/li>\n<li>\n      <strong\n        ><span style=\"color:red\">AccorHotels<\/span><\/strong\n      ><br \/>\n      s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 cung c\u1ea5p gi\u00e1 theo c\u1ea5p b\u1eadc cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch kh\u00e1c nhau.<br \/>\n      H\u1ecd d\u1ef1 b\u00e1o nhu c\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 thay \u0111\u1ed5i gi\u00e1 cho ph\u00f9 h\u1ee3p, c\u1ea3i<br \/>\n      thi\u1ec7n c\u00f4ng su\u1ea5t trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p.\n    <\/li>\n<li>\n      <strong\n        ><span style=\"color:red\">Hilton<\/span><\/strong\n      ><br \/>\n      s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 t\u00f9y ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch.<br \/>\n      Hilton c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u1ea3n \u00e1nh s\u1ef1 s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng<br \/>\n      b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch.\n    <\/li>\n<\/ol>\n<h2>T\u1ed5ng K\u1ebft<\/h2>\n<p>\n    C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 theo m\u00f9a \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<br \/>\n    Trong nh\u1eefng th\u00e1ng tr\u00e1i m\u00f9a, vi\u1ec7c cung c\u1ea5p gi\u00e1 chi\u1ebft kh\u1ea5u, g\u00f3i \u01b0u \u0111\u00e3i ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1<br \/>\n    tr\u1ecb gia t\u0103ng c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng. Ngo\u00e0i ra, c\u00e1c kh\u00e1ch s\u1ea1n<br \/>\n    c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i doanh thu v\u00e0 duy tr\u00ec l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u1ea9n th\u1eadn gi\u00e1<br \/>\n    c\u1ea3 tr\u00e1i m\u00f9a.\n  <\/p>\n<p>\n    H\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u00e1ng t\u1ea1o v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c,<br \/>\n    c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb<br \/>\n    h\u01a1n.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Theo M\u00f9a \u0111\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn Trong ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n, vi\u1ec7c \u0111\u1ea3m b\u1ea3o &#8220;gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p&#8221; l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1 k\u00e9m hi\u1ec7u qu\u1ea3 l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn 30% c\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u1ea5t b\u1ea1i trong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445999"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445994"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}