{"id":445987,"date":"2025-02-27T00:42:21","date_gmt":"2025-02-27T00:42:21","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-yield-management-la-gi\/"},"modified":"2025-02-27T00:42:21","modified_gmt":"2025-02-27T00:42:21","slug":"quan-ly-doanh-thu-khach-san-yield-management-la-gi","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-yield-management-la-gi\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: Yield Management L\u00e0 G\u00ec?"},"content":{"rendered":"<h1>Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n V\u1ec1 Yield Management<\/h1>\n<h2>Yield Management L\u00e0 G\u00ec?<\/h2>\n<p>\n    <strong>Yield Management<\/strong> (Qu\u1ea3n l\u00fd doanh thu) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh. N\u00f3 bao g\u1ed3m \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 b\u00e1n \u0111\u00fang s\u1ea3n ph\u1ea9m cho \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi \u0111\u00fang gi\u00e1.\n  <\/p>\n<p>\n    \u0110\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a <strong>Yield Management<\/strong> l\u00e0 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa cung (s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n) v\u00e0 c\u1ea7u (l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch). B\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn.\n  <\/p>\n<p>\n    V\u1ec1 b\u1ea3n ch\u1ea5t, kh\u00e1i ni\u1ec7m n\u00e0y d\u1ef1a tr\u00ean vi\u1ec7c hi\u1ec3u, d\u1ef1 \u0111o\u00e1n v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 l\u00e0 ngh\u1ec7 thu\u1eadt \u0111\u1eb1ng sau khoa h\u1ecdc v\u1ec1 cung v\u00e0 c\u1ea7u ph\u00f2ng.\n  <\/p>\n<p>\n    C\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 <strong>Yield Management<\/strong> c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, n\u01a1i c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1eb7t ngang t\u1ea7m m\u1eaft. M\u1ed9t nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho ph\u00e2n ph\u1ed1i. R\u1ea5t nhi\u1ec1u &#8216;s\u1ea3n ph\u1ea9m&#8217; d\u1ef1a tr\u00ean s\u1ef1 s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o th\u1eddi \u0111i\u1ec3m ai \u0111\u00f3 mua h\u00e0ng &#8211; c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng cung c\u1ea5p gi\u1ea3m gi\u00e1 cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng s\u1edbm, cung c\u1ea5p gi\u00e1 th\u1ea5p h\u01a1n v\u00e0o Ch\u1ee7 nh\u1eadt, th\u1ef1c thi th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u, v.v.\n  <\/p>\n<h2>L\u1ecbch S\u1eed V\u00e0 Ph\u00e1t Tri\u1ec3n C\u1ee7a Yield Management<\/h2>\n<p>\n    <strong>Yield Management<\/strong>, b\u1eaft ngu\u1ed3n t\u1eeb ng\u00e0nh h\u00e0ng kh\u00f4ng, \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh c\u00e1ch m\u1ea1ng trong c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn cung v\u00e0 c\u1ea7u. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng, th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 dao \u0111\u1ed9ng cho c\u00f9ng m\u1ed9t gh\u1ebf tr\u00ean chuy\u1ebfn bay d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian mua ho\u1eb7c s\u1edf th\u00edch ch\u1ed7 ng\u1ed3i. Nh\u1eadn th\u1ea5y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y, ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u00e3 kh\u00f4ng h\u1ec1 ch\u1eadm tr\u1ec5 v\u00e0 b\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1980 v\u00e0 \u0111\u1ea7u nh\u1eefng n\u0103m 1990. S\u1ef1 t\u00edch h\u1ee3p n\u00e0y \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c vai tr\u00f2 chuy\u00ean bi\u1ec7t, v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu t\u1eadn t\u00e2m ph\u1ee5 tr\u00e1ch, ch\u1ec9 \u0111\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a ng\u00e0nh. Theo th\u1eddi gian, nh\u1eefng vai tr\u00f2 n\u00e0y \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh v\u00e0 chuy\u1ec3n \u0111\u1ed5i, khai sinh ra c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ho\u1eb7c \u0111\u1eb7t ph\u00f2ng ng\u00e0y nay. Trong b\u1ed1i c\u1ea3nh c\u00e1c c\u01a1 s\u1edf nh\u1ecf h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch s\u1ea1n boutique ho\u1eb7c nh\u00e0 ngh\u1ec9 ch\u1ec9 ph\u1ee5c v\u1ee5 b\u1eefa s\u00e1ng, th\u01b0\u1eddng l\u00e0 t\u1ed5ng gi\u00e1m \u0111\u1ed1c \u0111\u1ed9i chi\u1ebfc m\u0169 c\u1ee7a m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd doanh thu, tung h\u1ee9ng nhi\u1ec1u tr\u00e1ch nhi\u1ec7m.\n  <\/p>\n<p>\n    Tuy nhi\u00ean, b\u1ea3n ch\u1ea5t c\u1ee7a <strong>Yield Management<\/strong> v\u01b0\u1ee3t xa vi\u1ec7c ch\u1ec9 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng ho\u1eb7c ch\u1ed7 ng\u1ed3i. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c khai th\u00e1c gi\u00e1 tr\u1ecb t\u1ed1i \u0111a c\u00f3 th\u1ec3 t\u1eeb m\u1ecdi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ng\u00e0y nay, \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn, \u0111ang \u0111i s\u00e2u v\u00e0o m\u1ee9c \u0111\u1ed9 chi ti\u1ebft h\u01a1n c\u1ee7a d\u1eef li\u1ec7u. H\u1ecd kh\u00f4ng ch\u1ec9 h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u truy\u1ec1n th\u1ed1ng nh\u01b0 ADR ho\u1eb7c RevPAR. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang kh\u00e1m ph\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ee9c t\u1ea1p nh\u01b0 GOPPAR \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.\n  <\/p>\n<p>\n    Nh\u01b0ng s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. C\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i \u0111\u1ed1i v\u1edbi qu\u1ea3n l\u00fd doanh thu bao g\u1ed3m to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c kh\u00e1ch tr\u1ea3 bao nhi\u00eau ti\u1ec1n cho m\u1ed9t ph\u00f2ng, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch to\u00e0n b\u1ed9 th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c n\u00e2ng cao v\u00e0 ki\u1ebfm ti\u1ec1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m cung c\u1ea5p c\u00e1c g\u00f3i ph\u00f9 h\u1ee3p, \u0111\u1ec1 xu\u1ea5t n\u00e2ng c\u1ea5p ph\u00f2ng, qu\u1ea3ng b\u00e1 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng t\u1ea1i ch\u1ed7 v\u00e0 th\u1eadm ch\u00ed t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed \u0111\u1eb7c bi\u1ec7t. M\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eeb th\u1eddi \u0111i\u1ec3m kh\u00e1ch nh\u1eadn ph\u00f2ng \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m h\u1ecd tr\u1ea3 ph\u00f2ng, \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 do \u0111\u00f3, t\u0103ng doanh thu.\n  <\/p>\n<p>\n    C\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n n\u00e0y bi\u1ec3u th\u1ecb s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u00e0nh t\u1eeb m\u1ed9t t\u1eadp trung h\u1eb9p v\u00e0o <strong>Yield Management<\/strong> sang m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu r\u1ed9ng h\u01a1n, bao tr\u00f9m h\u01a1n. \u0110\u00f3 l\u00e0 m\u1ed9t minh ch\u1ee9ng cho c\u00e1ch c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u00edch \u1ee9ng, ph\u00e1t tri\u1ec3n v\u00e0 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.\n  <\/p>\n<h2>Yield Management So V\u1edbi Revenue Management (Qu\u1ea3n L\u00fd Doanh Thu)<\/h2>\n<p>\n    M\u1ee5c ti\u00eau c\u1ee7a <strong>Yield Management<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u0103ng gi\u00e1 ph\u00f2ng ho\u1eb7c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y; m\u00e0 l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch d\u1ef1 b\u00e1o cung v\u00e0 c\u1ea7u ph\u00f2ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh.\n  <\/p>\n<p>\n    <strong>Yield Management<\/strong> c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi kh\u00e1i ni\u1ec7m Qu\u1ea3n l\u00fd doanh thu, nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u00e3 t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 <strong>Yield Management<\/strong> c\u00f3 m\u1ed9t tr\u1ecdng t\u00e2m h\u1eb9p h\u01a1n v\u00e0 ch\u1ec9 li\u00ean quan \u0111\u1ebfn gi\u00e1 b\u00e1n v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. \u1ede m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh, <strong>Yield Management<\/strong> ban \u0111\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn thu\u1eadt h\u01a1n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f3 m\u1ed9t tr\u1ecdng t\u00e2m h\u1eb9p h\u01a1n &#8211; v\u00ed d\u1ee5: b\u00e1n m\u1ed9t ch\u1ed7 ng\u1ed3i tr\u00ean m\u00e1y bay, v\u00e9 s\u1ef1 ki\u1ec7n ho\u1eb7c m\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n, nh\u01b0ng kh\u00f4ng xem x\u00e9t chi ti\u00eau &#8216;th\u1ee9 c\u1ea5p&#8217; trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c (th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, h\u00e0ng h\u00f3a, ph\u1ee5 c\u1ea5p h\u00e0nh l\u00fd b\u1ed5 sung) ho\u1eb7c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng.\n  <\/p>\n<p>\n    Qu\u1ea3n l\u00fd doanh thu ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 \u0111o l\u01b0\u1eddng nhi\u1ec1u bi\u1ebfn h\u01a1n, t\u1eeb s\u1ed1 li\u1ec7u \u0111\u1ebfn ph\u00e2n kh\u00fac, \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a kh\u00e1ch s\u1ea1n. Qu\u1ea3n l\u00fd doanh thu l\u00e0 tr\u1ecdng t\u00e2m cho c\u00e1c kh\u00e1ch s\u1ea1n trong b\u1ed1i c\u1ea3nh ng\u00e0y nay.\n  <\/p>\n<p>\u0110\u1ec3 gi\u1ea3i th\u00edch th\u00eam \u0111i\u1ec1u n\u00e0y, vui l\u00f2ng xem video n\u00e0y gi\u1ea3i th\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a <strong>Yield Management<\/strong> sang Qu\u1ea3n l\u00fd doanh thu:<\/p>\n<p>\n    <iframe loading=\"lazy\" width=\"525\" height=\"295\" src=\"#\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n  <\/p>\n<p>\n    Ngo\u00e0i ra, c\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd doanh thu. Qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t vai tr\u00f2 d\u1ecbch v\u1ee5 bao g\u1ed3m c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 ch\u1ec9 \u0111\u1ecbnh h\u1ea1ng ph\u00f2ng, x\u1eed l\u00fd kh\u00e1ch VIP, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i c\u00e1c cu\u1ed9c g\u1ecdi th\u00e0nh \u0111\u1eb7t ph\u00f2ng, c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 qu\u1ea3n l\u00fd n\u00e2ng c\u1ea5p.\n  <\/p>\n<p>\n    M\u1eb7t kh\u00e1c, qu\u1ea3n l\u00fd doanh thu l\u00e0 m\u1ed9t vai tr\u00f2 ph\u00e2n t\u00edch, chi\u1ebfn l\u01b0\u1ee3c. Kh\u00f4ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, thay v\u00e0o \u0111\u00f3 m\u1ed9t ng\u00e0y s\u1ebd \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c b\u1ea3ng t\u00ednh xem x\u00e9t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, c\u00e1c k\u00eanh v\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1c ph\u00e2n kh\u00fac, v.v. Trong c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn h\u01a1n (500+ ph\u00f2ng), c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t Gi\u00e1m \u0111\u1ed1c Doanh thu v\u00e0 m\u1ed9t Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1ed9ng v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi trong b\u1ed9 ph\u1eadn \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<h2>T\u1ea1i Sao Yield Management Quan Tr\u1ecdng Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n?<\/h2>\n<p>\n    <strong>Yield Management<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00ec m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh \u0111\u00e1ng:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u1ed1i \u0110a H\u00f3a Doanh Thu<\/strong>: V\u1ec1 c\u1ed1t l\u00f5i, <strong>Yield Management<\/strong> l\u00e0 b\u00e1n \u0111\u00fang ph\u00f2ng cho \u0111\u00fang kh\u00e1ch v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u1edbi \u0111\u00fang gi\u00e1. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u, t\u00ednh th\u1eddi v\u1ee5 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n    <\/li>\n<li>\n      <strong>T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 L\u1ea5p \u0110\u1ea7y<\/strong>: C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u1ed1 \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. <strong>Yield Management<\/strong> gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ea7y \u0111\u1ee7 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p h\u01a1n v\u1edbi gi\u00e1 cao h\u01a1n, \u0111\u1ea3m b\u1ea3o m\u1ed9t d\u00f2ng doanh thu \u1ed5n \u0111\u1ecbnh.\n    <\/li>\n<li>\n      <strong>L\u1ee3i Th\u1ebf C\u1ea1nh Tranh<\/strong>: Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a, c\u00e1c kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng <strong>Yield Management<\/strong> hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c g\u00f3i h\u1ea5p d\u1eabn thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n    <\/li>\n<li>\n      <strong>Ra Quy\u1ebft \u0110\u1ecbnh Th\u00f4ng Minh<\/strong>: <strong>Yield Management<\/strong> d\u1ef1a nhi\u1ec1u v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u. C\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh v\u1ec1 gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1c g\u00f3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1 b\u00e1o.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n B\u1ed5 Ngu\u1ed3n L\u1ef1c<\/strong>: B\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n d\u1ef1 ki\u1ebfn t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao do m\u1ed9t s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi trong th\u00e0nh ph\u1ed1, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 nh\u00e2n vi\u00ean v\u00e0 h\u00e0ng t\u1ed3n kho \u0111\u1ec3 ph\u1ee5c v\u1ee5 d\u00f2ng kh\u00e1ch \u0111\u1ed5 v\u1ec1.\n    <\/li>\n<li>\n      <strong>N\u00e2ng Cao Tr\u1ea3i Nghi\u1ec7m C\u1ee7a Kh\u00e1ch<\/strong>: B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c g\u00f3i \u0111\u1ed9ng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t lo\u1ea1t kh\u00e1ch \u0111a d\u1ea1ng. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m phong ph\u00fa h\u01a1n cho kh\u00e1ch, v\u00ec kh\u00e1ch c\u1ea3m th\u1ea5y h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n c\u1ee7a m\u00ecnh.\n    <\/li>\n<li>\n      <strong>Th\u00edch \u1ee8ng V\u1edbi Nh\u1eefng Thay \u0110\u1ed5i C\u1ee7a Th\u1ecb Tr\u01b0\u1eddng<\/strong>: Ng\u00e0nh kh\u00e1ch s\u1ea1n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c nhau, t\u1eeb suy tho\u00e1i kinh t\u1ebf \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n to\u00e0n c\u1ea7u. <strong>Yield Management<\/strong> cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n nhanh nh\u1eb9n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.\n    <\/li>\n<\/ul>\n<p>\n    V\u1ec1 b\u1ea3n ch\u1ea5t, <strong>Yield Management<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c trao quy\u1ec1n cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a cung v\u00e0 c\u1ea7u, \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 t\u00ednh b\u1ec1n v\u1eefng trong m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.\n  <\/p>\n<p>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-516-25.jpg\" alt=\"yield management\" width=\"100%\">\n  <\/p>\n<h2>\u0110\u1ecbnh Ngh\u0129a V\u1ec1 Yield Management Cho Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n<p>\n    V\u1ec1 l\u00fd thuy\u1ebft, <strong>Yield Management<\/strong> cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a s\u1ed1 ti\u1ec1n h\u1ecd c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng h\u1eefu h\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c b\u00e1n \u0111\u00fang th\u1eddi h\u1ea1n, t\u1ee9c l\u00e0 trong m\u1ed9t ng\u00e0y, m\u1ed9t tu\u1ea7n ho\u1eb7c m\u1ed9t th\u00e1ng.\n  <\/p>\n<p>\n    \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n xem x\u00e9t l\u00e0 m\u1ed7i kh\u00e1ch s\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u1ed1 \u0111\u1ecbnh trong kho c\u1ee7a h\u1ecd v\u00e0 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau nh\u01b0 kh\u00e1ch du l\u1ecbch v\u00e0 kh\u00e1ch doanh nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ec3m so\u00e1t chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd \u0111\u1ec3 b\u00e1n ph\u00f2ng c\u1ee7a h\u1ecd cho \u0111\u00fang kh\u00e1ch h\u00e0ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 v\u1edbi \u0111\u00fang gi\u00e1. Vi\u1ec7c s\u1eed d\u1ee5ng <strong>Yield Management<\/strong> n\u00ean t\u00ednh \u0111\u1ebfn chi ph\u00ed c\u1ee7a c\u00e1c k\u00eanh &#8211; t\u1eeb GDS, OTA, nh\u00e0 b\u00e1n bu\u00f4n, trang web t\u00ecm ki\u1ebfm meta v\u00e0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ebfn c\u00e1c cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp &#8211; v\u00e0 do \u0111\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n cho h\u00e0ng t\u1ed3n kho c\u1ee7a b\u1ea1n theo k\u00eanh, kh\u00e1ch h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\n  <\/p>\n<h2>C\u00e1c Y\u1ebfu T\u1ed1 C\u1ee7a Yield Management Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n<p>\n    <strong>Yield Management<\/strong> kh\u00e1ch s\u1ea1n bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 ho\u1ea1t \u0111\u1ed9ng song song \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 c\u00f3 doanh thu t\u1ed1i \u0111a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a <strong>Yield Management<\/strong> kh\u00e1ch s\u1ea1n:\n  <\/p>\n<ol>\n<li>\n      <strong>D\u1ef1 B\u00e1o Nhu C\u1ea7u<\/strong>: D\u1ef1 \u0111o\u00e1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cho m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1c.\n    <\/li>\n<li>\n      <strong>\u0110\u1ecbnh Gi\u00e1 \u0110\u1ed9ng<\/strong>: \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u hi\u1ec7n t\u1ea1i, t\u00ednh th\u1eddi v\u1ee5, gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c.\n    <\/li>\n<li>\n      <strong>Ki\u1ec3m So\u00e1t H\u00e0ng T\u1ed3n Kho<\/strong>: Qu\u1ea3n l\u00fd s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n cho c\u00e1c m\u1ee9c gi\u00e1, g\u00f3i ho\u1eb7c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng qu\u00e1 m\u1ee9c \u0111\u1ec3 t\u00ednh \u0111\u1ebfn vi\u1ec7c h\u1ee7y ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i ho\u1eb7c kh\u00f4ng \u0111\u1ebfn.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n Kh\u00fac<\/strong>: Ph\u00e2n lo\u1ea1i kh\u00e1ch d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau nh\u01b0 h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, m\u1ee5c \u0111\u00edch chuy\u1ebfn th\u0103m (c\u00f4ng t\u00e1c ho\u1eb7c gi\u1ea3i tr\u00ed) ho\u1eb7c \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c gi\u00e1 c\u1ee5 th\u1ec3 cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch kh\u00e1c nhau.\n    <\/li>\n<li>\n      <strong>Qu\u1ea3n L\u00fd Ph\u00e2n Ph\u1ed1i<\/strong>: Gi\u00e1m s\u00e1t c\u00e1c k\u00eanh kh\u00e1c nhau m\u00e0 qua \u0111\u00f3 ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) ho\u1eb7c \u0111\u1ea1i l\u00fd du l\u1ecbch truy\u1ec1n th\u1ed1ng. M\u1ed7i k\u00eanh c\u00f3 chi ph\u00ed v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn ri\u00eang, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu t\u1ed5ng th\u1ec3.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n T\u00edch Hi\u1ec7u Su\u1ea5t<\/strong>: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 tri\u1ec3n khai. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) nh\u01b0 Gi\u00e1 Trung B\u00ecnh H\u00e0ng Ng\u00e0y (ADR), Doanh Thu Tr\u00ean M\u1ed7i Ph\u00f2ng C\u00f3 S\u1eb5n (RevPAR) v\u00e0 L\u1ee3i Nhu\u1eadn Ho\u1ea1t \u0110\u1ed9ng G\u1ed9p Tr\u00ean M\u1ed7i Ph\u00f2ng C\u00f3 S\u1eb5n (GOPPAR).\n    <\/li>\n<li>\n      <strong>Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/strong>: Theo d\u00f5i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh.\n    <\/li>\n<li>\n      <strong>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1eb7t Ph\u00f2ng Qu\u00e1 M\u1ee9c<\/strong>: C\u1ed1 t\u00ecnh ch\u1ea5p nh\u1eadn nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n, d\u1ef1 \u0111o\u00e1n r\u1eb1ng m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh kh\u00e1ch s\u1ebd h\u1ee7y ho\u1eb7c kh\u00f4ng \u0111\u1ebfn. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y t\u1ed1i \u0111a.\n    <\/li>\n<li>\n      <strong>Qu\u1ea3n L\u00fd Nh\u00f3m<\/strong>: X\u1eed l\u00fd vi\u1ec7c \u0111\u1eb7t ph\u00f2ng cho c\u00e1c nh\u00f3m l\u1edbn kh\u00e1c nhau, v\u00ec ch\u00fang chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong h\u00e0ng t\u1ed3n kho v\u00e0 th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi gi\u00e1 \u0111\u00e3 th\u01b0\u01a1ng l\u01b0\u1ee3ng.\n    <\/li>\n<li>\n      <strong>Qu\u1ea3n L\u00fd H\u1ea1n Ch\u1ebf<\/strong>: Th\u1ef1c hi\u1ec7n c\u00e1c h\u1ea1n ch\u1ebf nh\u01b0 y\u00eau c\u1ea7u th\u1eddi gian l\u01b0u tr\u00fa t\u1ed1i thi\u1ec3u trong th\u1eddi gian cao \u0111i\u1ec3m ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu ph\u00f2ng.\n    <\/li>\n<li>\n      <strong>T\u00edch H\u1ee3p C\u00f4ng Ngh\u1ec7<\/strong>: S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh qu\u1ea3n l\u00fd doanh thu, cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh.\n    <\/li>\n<\/ol>\n<p>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/quan-ly-doanh-thu-khach-san-2.webp\" alt=\"C\u00e1c Y\u1ebfu T\u1ed1 C\u1ee7a Yield Management Kh\u00e1ch S\u1ea1n\" width=\"100%\">\n  <\/p>\n<h2>V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Yield Management<\/h2>\n<p>\n    M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n n\u1eb1m c\u1ea1nh m\u1ed9t s\u00e2n v\u1eadn \u0111\u1ed9ng. V\u00e0o nh\u1eefng ng\u00e0y xung quanh bu\u1ed5i h\u00f2a nh\u1ea1c ho\u1eb7c s\u1ef1 ki\u1ec7n th\u1ec3 thao, kh\u00e1ch s\u1ea1n s\u1ebd t\u00ednh gi\u00e1 cao h\u01a1n cho c\u00e1c ph\u00f2ng c\u1ee7a m\u00ecnh so v\u1edbi nh\u1eefng ng\u00e0y cu\u1ed1i tu\u1ea7n tr\u01b0\u1edbc ho\u1eb7c sau \u0111\u00f3.\n  <\/p>\n<p>\n    \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed9 nh\u1ea1y c\u1ea3m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi gi\u00e1 c\u1ea3, v\u00e0 k\u1ebft h\u1ee3p th\u00f4ng tin \u0111\u00f3 v\u1edbi nhu c\u1ea7u theo m\u00f9a.\n  <\/p>\n<h3>\u0110\u1ed9 Nh\u1ea1y C\u1ea3m V\u1ec1 Gi\u00e1<\/h3>\n<p>Kh\u00e1ch doanh nh\u00e2n c\u00f3 xu h\u01b0\u1edbng \u00edt nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 h\u01a1n kh\u00e1ch du l\u1ecbch.<\/p>\n<p>\n    S\u1eed d\u1ee5ng d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u00f4ng tin v\u1ec1 c\u00e1ch \u0111\u1eb7t gi\u1edbi h\u1ea1n \u0111\u1eb7t ph\u00f2ng c\u1ee7a m\u00ecnh &#8211; \u0111\u00f3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n mu\u1ed1n b\u00e1n v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u cho kh\u00e1ch du l\u1ecbch v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng b\u1ea1n mu\u1ed1n d\u00e0nh cho kh\u00e1ch doanh nh\u00e2n tr\u1ea3 gi\u00e1 \u0111\u1ea7y \u0111\u1ee7.\n  <\/p>\n<p>\n    Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft h\u1ee3p kinh doanh c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 d\u1ef1 b\u00e1o t\u1ed1t h\u01a1n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh th\u1eddi v\u1ee5 \u0111\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y kinh doanh khu v\u1ef1c.\n  <\/p>\n<h3>T\u00ednh Th\u1eddi V\u1ee5<\/h3>\n<p>\n    V\u00ed d\u1ee5: kh\u00e1ch du l\u1ecbch \u00dac \u0111i du l\u1ecbch v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong n\u0103m \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p \u1edf Hoa K\u1ef3, v\u00ec m\u00f9a h\u00e8 c\u1ee7a h\u1ecd l\u00e0 trong m\u00f9a \u0111\u00f4ng c\u1ee7a \u00dac.\n  <\/p>\n<p>\n    T\u00ednh th\u1eddi v\u1ee5, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 nhu c\u1ea7u cao c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n thay \u0111\u1ed5i gi\u00e1 c\u1ee7a h\u1ecd \u0111\u1ec3 t\u0103ng doanh thu. M\u1ed9t l\u1ea7n n\u1eefa, \u00fd t\u01b0\u1edfng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u0103ng gi\u00e1 ho\u1eb7c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, m\u00e0 l\u00e0 ph\u00e2n t\u00edch c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau c\u1ee7a b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch doanh nh\u00e2n th\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng trong tu\u1ea7n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn gi\u1ea3m gi\u00e1 v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c ng\u00e0y l\u1ec5. Tuy nhi\u00ean, ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch du l\u1ecbch nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u00f3 th\u1ec3 b\u1ecb thu h\u00fat b\u1edfi gi\u1ea3m gi\u00e1 nhi\u1ec1u \u0111\u00eam v\u00e0 khuy\u1ebfn m\u00e3i theo m\u00f9a.\n  <\/p>\n<p>Nh\u01b0 v\u1eady, h\u00e3y xem x\u00e9t xem x\u00e9t gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0:<\/p>\n<ul>\n<li>Gi\u00e1 \u0111\u1eb7c bi\u1ec7t cho th\u1eddi gian l\u01b0u tr\u00fa nhi\u1ec1u \u0111\u00eam<\/li>\n<li>Ph\u00f2ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n ho\u1eb7c n\u00e2ng c\u1ea5p cho kh\u00e1ch l\u01b0u tr\u00fa d\u00e0i ng\u00e0y<\/li>\n<li>C\u00e1c giao d\u1ecbch tr\u1ecdn g\u00f3i, g\u00f3i v\u00e0 du ngo\u1ea1n (v\u00ed d\u1ee5: Ng\u00e0y l\u1ec5 t\u00ecnh nh\u00e2n)<\/li>\n<li>Gi\u00e1 ph\u00f2ng \u0111\u1eb7c bi\u1ec7t cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a c\u00e1c nh\u00f3m du l\u1ecbch, h\u1ed9i ngh\u1ecb v\u00e0 kh\u00e1ch h\u00e0ng doanh nh\u00e2n ho\u1eb7c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u1ecbnh k\u1ef3<\/li>\n<\/ul>\n<p>\n    D\u1ef1a tr\u00ean ph\u00e2n t\u00edch v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c t\u00f9y ch\u1ecdn doanh thu kh\u00e1c nhau cho ph\u00f2ng b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u01b0a th\u00edch c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. T\u00ecm s\u1ef1 k\u1ebft h\u1ee3p ph\u00f9 h\u1ee3p gi\u1eefa gi\u00e1 ph\u00f2ng v\u00e0 \u01b0u \u0111\u00e3i nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c <strong>Yield Management<\/strong> li\u00ean t\u1ee5c t\u1ea5t nhi\u00ean s\u1ebd li\u00ean quan \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u00e0 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u mong mu\u1ed1n c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/1534887902-BF1FC4A3-9C03-4E8F-A4E2-7F6A5EC85DD8-2.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Yield Management Kh\u00e1ch S\u1ea1n\" width=\"100%\">\n  <\/p>\n<h3>Chi\u1ebfn L\u01b0\u1ee3c Yield Management Kh\u00e1ch S\u1ea1n<\/h3>\n<p>\n    Ng\u00e0nh kh\u00e1ch s\u1ea1n, v\u1edbi s\u1ef1 pha tr\u1ed9n \u0111\u1ed9c \u0111\u00e1o gi\u1eefa nhu c\u1ea7u dao \u0111\u1ed9ng v\u00e0 ngu\u1ed3n cung c\u1ed1 \u0111\u1ecbnh, \u0111\u00f2i h\u1ecfi ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>Yield Management<\/strong> \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu. \u0110i s\u00e2u h\u01a1n v\u00e0o m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng h\u01a1n:\n  <\/p>\n<p><strong>1. \u0110\u1ecbnh Gi\u00e1 \u0110\u1ed9ng<\/strong><\/p>\n<p>\n    \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 th\u1ef1c t\u1ebf \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u hi\u1ec7n t\u1ea1i, gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i kh\u00e1c. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c giai \u0111o\u1ea1n nhu c\u1ea7u cao b\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 v\u00e0 thu h\u00fat \u0111\u1eb7t ph\u00f2ng trong c\u00e1c giai \u0111o\u1ea1n nhu c\u1ea7u th\u1ea5p v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nhi\u1ec1u kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng theo d\u00f5i c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1.\n  <\/p>\n<p><strong>2. \u0110\u1ecbnh Gi\u00e1 Theo M\u00f9a<\/strong><\/p>\n<p>\n    \u0110\u1ecbnh gi\u00e1 theo m\u00f9a nh\u1eadn ra s\u1ef1 l\u00ean xu\u1ed1ng t\u1ef1 nhi\u00ean c\u1ee7a nhu c\u1ea7u trong su\u1ed1t c\u1ea3 n\u0103m. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean m\u00f9a, ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu c\u1ee7a h\u1ecd trong th\u1eddi gian cao \u0111i\u1ec3m, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f9a h\u00e8 ho\u1eb7c c\u00e1c giai \u0111o\u1ea1n l\u1ec5 h\u1ed9i. Ng\u01b0\u1ee3c l\u1ea1i, trong th\u1eddi gian th\u1ea5p \u0111i\u1ec3m, h\u1ecd c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng v\u1edbi gi\u00e1 c\u1ea1nh tranh h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng l\u1ecbch s\u1eed \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c giai \u0111o\u1ea1n cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m, sau \u0111\u00f3 thi\u1ebft l\u1eadp c\u00e1c t\u1ea7ng gi\u00e1 t\u01b0\u01a1ng \u1ee9ng.\n  <\/p>\n<p><strong>3. \u0110\u1ecbnh Gi\u00e1 Chi\u1ebfn L\u01b0\u1ee3c B\u00e1n Th\u00eam V\u00e0 B\u00e1n Ch\u00e9o<\/strong><\/p>\n<p>\n    B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o xoay quanh vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch. B\u00e1n th\u00eam khuy\u1ebfn kh\u00edch kh\u00e1ch ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, nh\u01b0 ch\u1ecdn m\u1ed9t d\u00e3y ph\u00f2ng thay v\u00ec m\u1ed9t ph\u00f2ng ti\u00eau chu\u1ea9n. M\u1eb7t kh\u00e1c, b\u00e1n ch\u00e9o qu\u1ea3ng b\u00e1 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u1ecb li\u1ec7u spa ho\u1eb7c g\u00f3i \u0103n u\u1ed1ng. C\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n l\u00e0m phong ph\u00fa th\u00eam tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i khi nh\u1eadn ph\u00f2ng ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng \u0111\u1ec1 xu\u1ea5t c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p><strong>4. \u0110\u1ecbnh Gi\u00e1 Mua Tr\u01b0\u1edbc<\/strong><\/p>\n<p>\n    \u0110\u1ecbnh gi\u00e1 mua tr\u01b0\u1edbc th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch c\u00f3 k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc. B\u1eb1ng c\u00e1ch cung c\u1ea5p gi\u00e1 chi\u1ebft kh\u1ea5u cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd, c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb doanh thu s\u1edbm v\u00e0 gi\u1ea3m s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u1ed7 tr\u1ee3 d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ngu\u1ed3n l\u1ef1c. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t c\u1eeda s\u1ed5 c\u1ee5 th\u1ec3, nh\u01b0 30 ng\u00e0y tr\u01b0\u1edbc, \u0111\u1ec3 kh\u00e1ch t\u1eadn d\u1ee5ng gi\u00e1 chi\u1ebft kh\u1ea5u v\u00e0 sau \u0111\u00f3 qu\u1ea3ng b\u00e1 \u01b0u \u0111\u00e3i n\u00e0y th\u00f4ng qua nhi\u1ec1u k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau.\n  <\/p>\n<h2>C\u00e1c Gi\u1ea3i Ph\u00e1p Yield Management \u0110\u1ec3 T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn L\u01b0\u1ee3c C\u1ee7a B\u1ea1n<\/h2>\n<p>\n    T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>Yield Management<\/strong> ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 cung v\u00e0 c\u1ea7u. Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu ho\u1eb7c c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd doanh thu, k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 ph\u00e2n ph\u1ed1i t\u1ed1t nh\u1ea5t (theo th\u1eddi gian th\u1ef1c), c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu ng\u00e0y nay c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 b\u00e1o kh\u00e1 ch\u00ednh x\u00e1c cho nhu c\u1ea7u ph\u00f2ng, c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t n\u00e0y trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng &#8211; nhi\u1ec1u l\u1ea7n, \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft v\u00e0 theo k\u00eanh.\n  <\/p>\n<p>\n    T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 chi ti\u1ebft b\u1ea1n mu\u1ed1n b\u00e1o c\u00e1o c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh theo ph\u00e2n kh\u00fac kh\u00e1ch du l\u1ecbch, k\u00eanh, lo\u1ea1i ph\u00f2ng, h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, th\u1eddi gian l\u01b0u tr\u00fa trung b\u00ecnh, s\u1ef1 s\u1eb5n s\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc v\u00e0 t\u1ed5ng doanh thu do lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1o ra \u0111\u1ec3 k\u1ec3 t\u00ean m\u1ed9t v\u00e0i t\u00f9y ch\u1ecdn. C\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p h\u1ec7 th\u1ed1ng v\u00e0 t\u01b0 v\u1ea5n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed1t h\u01a1n, nh\u01b0ng m\u1ed7i ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a h\u1ecd.\n  <\/p>\n<p>\n    \u0110\u01b0\u1ee3c trang b\u1ecb d\u1eef li\u1ec7u tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c d\u1ef1 b\u00e1o h\u00e0ng tu\u1ea7n, h\u00e0ng th\u00e1ng v\u00e0 h\u00e0ng n\u0103m, cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111\u1eb7t gi\u1edbi h\u1ea1n \u0111\u1eb7t ph\u00f2ng v\u00e0 m\u1ee9c b\u1ea3o v\u1ec7 ph\u00f2ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p nh\u1eafm v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 n\u01a1i ng\u01b0\u1ee1ng tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. Ng\u01b0\u1ee1ng ho\u1eb7c ki\u1ec3m so\u00e1t h\u00e0ng t\u1ed3n kho c\u01a1 b\u1ea3n nh\u01b0 \u0110\u00f3ng C\u1eeda \u0110\u1ebfn (CTA), \u0110\u00f3ng C\u1eeda \u0110\u1ec3 Kh\u1edfi H\u00e0nh (CTD), D\u1eebng B\u00e1n v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t \u0111\u01a1n gi\u1ea3n kh\u00e1c gi\u00fap mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u01a1n gi\u1ea3n h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng can thi\u1ec7p th\u1ee7 c\u00f4ng c\u1ee7a con ng\u01b0\u1eddi v\u00e0 ban h\u00e0nh c\u00e1c thay \u0111\u1ed5i sau th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u1ea3i tr\u1ea3 c\u1ea3 ti\u1ec1n ph\u1ea1t v\u00e0 kh\u00e1ch h\u00e0ng.\n  <\/p>\n<p>\n    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/chi-so-doanh-thu-1-4.jpg\" alt=\"C\u00f4ng Th\u1ee9c Yield Management\" width=\"100%\">\n  <\/p>\n<h3>C\u00f4ng Th\u1ee9c Yield Management<\/h3>\n<p>\n    M\u1ed9t c\u00f4ng th\u1ee9c <strong>Yield Management<\/strong> c\u01a1 b\u1ea3n theo truy\u1ec1n th\u1ed1ng l\u00e0 so s\u00e1nh doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi doanh thu ti\u1ec1m n\u0103ng t\u1ed1i \u0111a. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n theo d\u00f5i l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh v\u00e0 xem x\u00e9t hi\u1ec7u su\u1ea5t.\n  <\/p>\n<p>\n    V\u00ed d\u1ee5: n\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 100 ph\u00f2ng c\u00f3 s\u1eb5n, v\u1edbi m\u1ee9c gi\u00e1 \u0111\u1ea7y \u0111\u1ee7 l\u00e0 150 \u0111\u00f4 la m\u1ed7i ph\u00f2ng, doanh thu ti\u1ec1m n\u0103ng t\u1ed1i \u0111a l\u00e0 15.000 \u0111\u00f4 la. N\u1ebfu v\u00e0o m\u1ed9t \u0111\u00eam c\u1ee5 th\u1ec3, 70 ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 trung b\u00ecnh th\u1ea5p h\u01a1n l\u00e0 120 \u0111\u00f4 la, doanh thu \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 8.400 \u0111\u00f4 la. Do \u0111\u00f3, t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn l\u00e0 8400\/15000 x 100 = 56%.\n  <\/p>\n<p>\n    B\u1eb1ng c\u00e1ch chia nh\u1ecf c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng nh\u1eadn ra nh\u1eefng c\u1ea3i ti\u1ebfn nh\u1ecf s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn doanh thu t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.\n  <\/p>\n<p>\n    Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u qu\u1ea3n l\u00fd doanh thu s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 t\u0103ng doanh thu, ngay c\u1ea3 khi b\u00e1n c\u00f9ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng. T\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch duy nh\u1ea5t ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1ch \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb nh\u1ea5t \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.\n  <\/p>\n<h2>C\u00e1ch H\u1ec7 Th\u1ed1ng Yield Management Ho\u1ea1t \u0110\u1ed9ng<\/h2>\n<p>\n    C\u00e1c h\u1ec7 th\u1ed1ng <strong>Yield Management<\/strong> \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 1980 \u0111\u1ec3 t\u0103ng doanh thu t\u1ea1i nhi\u1ec1u t\u00e0i s\u1ea3n. C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>Yield Management<\/strong> theo c\u00e1ch ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 cung c\u1ea5p \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n m\u00e1y t\u00ednh v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n cung v\u00e0 c\u1ea7u t\u1ea1i c\u00e1c \u0111i\u1ec3m gi\u00e1 nh\u1ea5t \u0111\u1ecbnh trong th\u1eddi gian th\u1ef1c.\n  <\/p>\n<p>Ch\u00fang \u0111\u00e3 lo\u1ea1i b\u1ecf r\u1ea5t nhi\u1ec1u ph\u1ecfng \u0111o\u00e1n v\u00e0 ph\u00e1n \u0111o\u00e1n c\u00e1 nh\u00e2n ra kh\u1ecfi ph\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<p>L\u00fd do s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng <strong>Yield Management<\/strong> bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai trong c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e2n b\u1ed5 h\u00e0ng t\u1ed3n kho \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian th\u1ef1c khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin n\u00e0y ngay l\u1eadp t\u1ee9c \u0111\u1ebfn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n<li>Ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t ngu\u1ed3n l\u1ef1c cho c\u00e1c ch\u1ee9c n\u0103ng ti\u1ebfp th\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng<\/li>\n<\/ul>\n<p>\n    M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 h\u1ec7 th\u1ed1ng <strong>Yield Management<\/strong> gi\u00fap qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n l\u00e0 n\u1ebfu n\u00f3 ph\u00e1t hi\u1ec7n ra m\u1ed9t xu h\u01b0\u1edbng n\u01a1i kh\u00e1ch du l\u1ecbch ch\u1ee7 y\u1ebfu \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd 0-6 ng\u00e0y tr\u01b0\u1edbc khi l\u01b0u tr\u00fa. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u00f3 s\u1ebd kh\u00f4ng khuy\u1ebfn kh\u00edch \u0111\u1eb7t ph\u00f2ng s\u1edbm v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ec3 gi\u1eef nhi\u1ec1u ph\u00f2ng h\u01a1n v\u1edbi gi\u00e1 cao h\u01a1n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i.\n  <\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c h\u1ec7 th\u1ed1ng <strong>Yield Management<\/strong> \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng doanh thu.<\/p>\n<p>\n    Ng\u00e0y nay, n\u1ebfu b\u1ea1n \u0111ang n\u00f3i v\u1ec1 m\u1ed9t h\u1ec7 th\u1ed1ng <strong>Yield Management<\/strong> cho kh\u00e1ch s\u1ea1n, b\u1ea1n \u0111ang n\u00f3i v\u1ec1 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu. V\u1edbi r\u1ea5t nhi\u1ec1u v\u1ec1 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n chuy\u1ec3n sang tr\u1ef1c tuy\u1ebfn v\u00e0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 tinh vi \u0111\u00e3 thay th\u1ebf <strong>Yield Management<\/strong>. C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, trang web v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng.\n  <\/p>\n<p>\n    C\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu h\u00e0ng \u0111\u1ea7u l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y m\u1ea1nh m\u1ebd cung c\u1ea5p th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ec1 xu\u1ea5t trong m\u1ed9t ch\u1ebf \u0111\u1ed9 xem d\u1ec5 d\u00e0ng, c\u00f9ng v\u1edbi vi\u1ec7c cung c\u1ea5p c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 c\u1ea3nh b\u00e1o theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\n  <\/p>\n<h3>Ph\u1ea7n M\u1ec1m Yield Management<\/h3>\n<p>\n    C\u00f3 nh\u1eefng h\u1ec7 th\u1ed1ng v\u1eabn t\u1ef1 \u0111\u1ecbnh ngh\u0129a m\u00ecnh l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p <strong>Yield Management<\/strong>. Nhi\u1ec1u h\u1ec7 th\u1ed1ng trong s\u1ed1 n\u00e0y k\u1ebft h\u1ee3p m\u00f4 t\u1ea3 c\u1ee7a h\u1ecd \u0111\u1ec3 n\u00f3i v\u1ec1 ph\u1ea7n m\u1ec1m <strong>Yield Management<\/strong> v\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu trong c\u00f9ng m\u1ed9t h\u01a1i th\u1edf, nh\u01b0 c\u00e1c thu\u1eadt ng\u1eef c\u00f3 th\u1ec3 ho\u00e1n \u0111\u1ed5i cho nhau. \u01afu \u0111\u00e3i lu\u00f4n r\u1ea5t gi\u1ed1ng nhau &#8211; t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1, qu\u1ea3n l\u00fd gi\u00e1 theo th\u1eddi gian th\u1ef1c, d\u1ef1 b\u00e1o nhu c\u1ea7u, v.v.\n  <\/p>\n<p>\n    Khi t\u00ecm ki\u1ebfm ph\u1ea7n m\u1ec1m <strong>Yield Management<\/strong>, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y d\u01b0\u1edbi chi\u1ebfc \u00f4 qu\u1ea3n l\u00fd doanh thu v\u00ec \u0111\u00e2y l\u00e0 thu\u1eadt ng\u1eef v\u00e0 th\u1ef1c ti\u1ec5n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c ng\u00e0nh kh\u00e1c ng\u00e0y nay.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n V\u1ec1 Yield Management Yield Management L\u00e0 G\u00ec? Yield Management (Qu\u1ea3n l\u00fd doanh thu) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd doanh thu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t kinh doanh. N\u00f3 bao g\u1ed3m \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445987"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445983"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}