{"id":445924,"date":"2025-02-26T16:03:46","date_gmt":"2025-02-26T16:03:46","guid":{"rendered":"https:\/\/otavietnam.com\/google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san\/"},"modified":"2025-02-26T16:03:46","modified_gmt":"2025-02-26T16:03:46","slug":"google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-ads-tam-dung-nhom-quang-cao-toi-uu-cho-khach-san\/","title":{"rendered":"Google Ads t\u1ea1m d\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o: T\u1ed1i \u01b0u cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

Google T\u1ea1m D\u1eebng Nh\u00f3m Qu\u1ea3ng C\u00e1o Ho\u1ea1t \u0110\u1ed9ng Th\u1ea5p: T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h1>\n
\n \"Google\n <\/div>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Thay \u0111\u1ed5i c\u1ee7a Google Ads<\/h2>\n

Ch\u00e0o c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n! Google Ads v\u1eeba \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi, b\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 11 th\u00e1ng 3, nh\u1eb1m
\n n\u00e2ng cao hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch<\/strong> cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb \u00edt nh\u1ea5t 13 th\u00e1ng
\n tr\u01b0\u1edbc v\u00e0 kh\u00f4ng c\u00f3 hi\u1ec3n th\u1ecb n\u00e0o trong n\u0103m qua s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1ecb t\u1ea1m d\u1eebng. Vi\u1ec7c tri\u1ec3n khai n\u00e0y, d\u1ef1 ki\u1ebfn ho\u00e0n th\u00e0nh v\u00e0o ng\u00e0y
\n 30 th\u00e1ng 4, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch
\n hi\u1ec7u qu\u1ea3.<\/p>\n

T\u00f3m t\u1eaft Ch\u00ednh s\u00e1ch T\u1ea1m D\u1eebng T\u1ef1 \u0110\u1ed9ng<\/h3>\n
    \n
  • Ti\u00eau ch\u00ed t\u1ea1m d\u1eebng:<\/strong> C\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 hi\u1ec3n th\u1ecb trong 13 th\u00e1ng qua. \u0110i\u1ec1u n\u00e0y gi\u00fap
    \n t\u1eadp trung ng\u00e2n s\u00e1ch<\/strong> v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n
  • Th\u1eddi gian tri\u1ec3n khai:<\/strong> Ho\u00e0n th\u00e0nh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n Google Ads v\u00e0o cu\u1ed1i th\u00e1ng T\u01b0. H\u00e3y
    \n ki\u1ec3m tra t\u00e0i kho\u1ea3n<\/strong> c\u1ee7a b\u1ea1n \u0111\u1ec3 xem c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0o b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/li>\n
  • H\u00e0nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o b\u1ecb \u1ea3nh h\u01b0\u1edfng:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t l\u1ea1i c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3
    \n t\u1ea1m d\u1eebng, nh\u01b0ng b\u1ea1n n\u00ean ch\u1ec9 l\u00e0m nh\u01b0 v\u1eady \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00f3m m\u00e0 b\u1ea1n tin r\u1eb1ng s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong t\u01b0\u01a1ng lai g\u1ea7n. \u0110i\u1ec1u
    \n n\u00e0y gi\u00fap b\u1ea1n tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch<\/strong> v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n
    \n \"Google\n <\/div>\n

    T\u1ea1i sao C\u1eadp nh\u1eadt n\u00e0y Quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Ng\u00e0nh Kh\u00e1ch S\u1ea1n?<\/h2>\n

    \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n, b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y l\u00e0 m\u1ed9t l\u1eddi c\u1ea3nh t\u1ec9nh \u0111\u1ec3 xem x\u00e9t v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c Google
    \n Ads c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 quan tr\u1ecdng:<\/p>\n

      \n
    1. T\u1ed1i \u01b0u h\u00f3a Ng\u00e2n s\u00e1ch:<\/strong> \u0110\u1ea3m b\u1ea3o chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 d\u00e0nh cho c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111ang ho\u1ea1t
      \n \u0111\u1ed9ng v\u00e0 c\u00f3 hi\u1ec7u su\u1ea5t cao. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/strong> cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng
      \n c\u00e1o.<\/li>\n
    2. N\u00e2ng cao Ch\u1ea5t l\u01b0\u1ee3ng Chi\u1ebfn d\u1ecbch:<\/strong> Lo\u1ea1i b\u1ecf c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng k\u00e9m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng
      \n t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. Vi\u1ec7c n\u00e0y gi\u00fap Google \u0111\u00e1nh gi\u00e1 cao chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n<\/strong> v\u00e0 c\u00f3 th\u1ec3 d\u1eabn
      \n \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o th\u1ea5p h\u01a1n.<\/li>\n
    3. T\u1eadp trung Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Khuy\u1ebfn kh\u00edch b\u1ea1n xem x\u00e9t c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, t\u1eadp trung v\u00e0o nh\u1eefng nh\u00f3m
      \n c\u00f3 ti\u1ec1m n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c<\/strong> cho nh\u1eefng qu\u1ea3ng
      \n c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<\/ol>\n

      C\u00e1ch Ng\u00e0nh Kh\u00e1ch S\u1ea1n C\u00f3 Th\u1ec3 Th\u00edch \u1ee8ng<\/h3>\n

      \u0110\u1ec3 th\u00edch \u1ee9ng v\u1edbi thay \u0111\u1ed5i n\u00e0y v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a b\u1ea1n, h\u00e3y th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n

        \n
      1. Xem x\u00e9t c\u00e1c Nh\u00f3m Qu\u1ea3ng c\u00e1o c\u1ee7a B\u1ea1n:<\/strong> Ki\u1ec3m tra t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o
        \n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong n\u0103m qua. Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n c\u00f3 n\u00ean c\u1eadp nh\u1eadt, k\u00edch ho\u1ea1t l\u1ea1i ho\u1eb7c ti\u1ebfp t\u1ee5c t\u1ea1m d\u1eebng ch\u00fang hay kh\u00f4ng.
        \n \u01afu ti\u00ean c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o<\/strong> li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi, m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn
        \n m\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n
      2. T\u1ed1i \u01b0u h\u00f3a Hi\u1ec7u su\u1ea5t:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o b\u1ea1n ch\u1ecdn k\u00edch ho\u1ea1t l\u1ea1i, h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u
        \n h\u00f3a v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb
        \n kh\u00f3a<\/strong> \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p. Vi\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u00e0
        \n ch\u1ee9a l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng.<\/li>\n
      3. Gi\u00e1m s\u00e1t v\u00e0 \u0110i\u1ec1u ch\u1ec9nh:<\/strong> Theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 k\u00edch ho\u1ea1t l\u1ea1i. N\u1ebfu ch\u00fang kh\u00f4ng ho\u1ea1t
        \n \u0111\u1ed9ng t\u1ed1t trong v\u00f2ng ba th\u00e1ng, h\u00e3y c\u00e2n nh\u1eafc t\u1ea1m d\u1eebng ch\u00fang l\u1ea1i ho\u1eb7c \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng
        \n Google Analytics<\/strong> \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.\n <\/li>\n<\/ol>\n
        \n \"T\u1ed1i\n <\/div>\n

        Chi\u1ebfn l\u01b0\u1ee3c C\u1ee5 th\u1ec3 cho Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a
        \n h\u1ecd:<\/p>\n

          \n
        • Nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm
          \n kh\u00e1ch s\u1ea1n trong khu v\u1ef1c c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng
          \n \u0111\u1eb7t ph\u00f2ng.<\/li>\n
        • S\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch v\u00e0
          \n nh\u00e2n kh\u1ea9u h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong> c\u1ee7a
          \n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n
        • T\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m
          \n n\u0103ng. Vi\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1edf t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.
          \n S\u1eed d\u1ee5ng th\u1eed nghi\u1ec7m A\/B<\/strong> \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 xem phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng
          \n t\u1ed1t nh\u1ea5t.<\/li>\n
        • S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o:<\/strong> S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1
          \n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n
          \n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n<\/strong> cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\n <\/li>\n
        • Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n:<\/strong> S\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o
          \n c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, t\u1ef7 l\u1ec7
          \n nh\u1ea5p (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPC). \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a
          \n tr\u00ean d\u1eef li\u1ec7u<\/strong> v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

          V\u00ed d\u1ee5 C\u1ee5 th\u1ec3 v\u1ec1 C\u00e1ch T\u1ed1i \u01b0u h\u00f3a Nh\u00f3m Qu\u1ea3ng c\u00e1o<\/h2>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh:<\/p>\n

            \n
          • Ch\u1ecdn t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p:<\/strong> Nghi\u00ean c\u1ee9u c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n
            \n trong khu v\u1ef1c c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u01b0 Google Keyword Planner \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a c\u00f3 l\u01b0u l\u01b0\u1ee3ng
            \n truy c\u1eadp cao v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t kh\u00e1ch s\u1ea1n \u1edf \u0110\u00e0 N\u1eb5ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a nh\u01b0
            \n “kh\u00e1ch s\u1ea1n \u0110\u00e0 N\u1eb5ng”, “kh\u00e1ch s\u1ea1n g\u1ea7n bi\u1ec3n \u0110\u00e0 N\u1eb5ng”, “kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb \u0110\u00e0 N\u1eb5ng”.<\/li>\n
          • T\u1ea1o qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn:<\/strong> Vi\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u1edf t\u1ea1i
            \n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5: b\u1ea1n c\u00f3
            \n th\u1ec3 vi\u1ebft m\u1ed9t qu\u1ea3ng c\u00e1o nh\u01b0 sau: “Kh\u00e1ch s\u1ea1n [T\u00ean kh\u00e1ch s\u1ea1n] – Tr\u1ea3i nghi\u1ec7m ngh\u1ec9 d\u01b0\u1ee1ng tuy\u1ec7t v\u1eddi t\u1ea1i \u0110\u00e0 N\u1eb5ng. Ph\u00f2ng \u1ed1c sang
            \n tr\u1ecdng, ti\u1ec7n nghi hi\u1ec7n \u0111\u1ea1i, g\u1ea7n bi\u1ec3n. \u0110\u1eb7t ph\u00f2ng ngay h\u00f4m nay!”.<\/li>\n
          • S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o:<\/strong> S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin v\u1ec1
            \n kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ec7n
            \n \u00edch m\u1edf r\u1ed9ng v\u1ecb tr\u00ed \u0111\u1ec3 hi\u1ec3n th\u1ecb \u0111\u1ecba ch\u1ec9 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean b\u1ea3n \u0111\u1ed3, ti\u1ec7n \u00edch m\u1edf r\u1ed9ng cu\u1ed9c g\u1ecdi \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3
            \n th\u1ec3 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp cho b\u1ea1n, v\u00e0 ti\u1ec7n \u00edch m\u1edf r\u1ed9ng li\u00ean k\u1ebft trang web \u0111\u1ec3 d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn c\u00e1c trang c\u1ee5 th\u1ec3
            \n tr\u00ean trang web c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 trang \u0111\u1eb7t ph\u00f2ng ho\u1eb7c trang gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
          • Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n:<\/strong> S\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n
            \n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, t\u1ef7 l\u1ec7 nh\u1ea5p
            \n (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPC). N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t,
            \n h\u00e3y th\u1eed thay th\u1ebf n\u00f3 b\u1eb1ng m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1c. N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p, h\u00e3y
            \n th\u1eed vi\u1ebft l\u1ea1i n\u00f3.<\/li>\n<\/ul>\n
            \n \"Qu\u1ea3ng\n <\/div>\n

            L\u1eddi khuy\u00ean B\u1ed5 sung cho Th\u00e0nh c\u00f4ng<\/h2>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean b\u1ed5 sung \u0111\u1ec3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a m\u00ecnh:<\/p>\n

              \n
            • \u0110\u1eb7t ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p:<\/strong> \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111\u1eb7t ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. B\u1ea1n
              \n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ecf v\u00e0 t\u0103ng d\u1ea7n khi b\u1ea1n th\u1ea5y r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/li>\n
            • S\u1eed d\u1ee5ng nh\u1eafm m\u1ee5c ti\u00eau theo th\u1eddi gian:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng th\u1eddi \u0111i\u1ec3m m\u00e0 kh\u00e1ch
              \n h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c bu\u1ed5i t\u1ed1i
              \n v\u00e0 cu\u1ed1i tu\u1ea7n, khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u th\u1eddi gian r\u1ea3nh \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd.<\/li>\n
            • Ki\u00ean nh\u1eabn:<\/strong> X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Google Ads th\u00e0nh c\u00f4ng c\u1ea7n c\u00f3 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c. \u0110\u1eebng n\u1ea3n l\u00f2ng
              \n n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ea5y k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c. Ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, v\u00e0 cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd
              \n th\u1ea5y th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n
              \n \"Chi\u1ebfn\n <\/div>\n

              K\u1ebft lu\u1eadn<\/h2>\n

              Ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a Google Ads v\u1ec1 vi\u1ec7c t\u1ea1m d\u1eebng c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng th\u1ea5p l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c kh\u00e1ch
              \n s\u1ea1n n\u00ean hoan ngh\u00eanh. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 d\u1ecdn d\u1eb9p c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0m cho
              \n ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n cho b\u1ea1n. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3
              \n n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u01a1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a
              \n ch\u00fang ta trong n\u0103m 2024!<\/p>\n

              T\u00f3m l\u1ea1i, vi\u1ec7c Google t\u1ea1m d\u1eebng c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng th\u1ea5p l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n
              \n hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 gi\u00e1m s\u00e1t k\u1ebft
              \n qu\u1ea3 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t t\u1eeb ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

              H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 th\u00e0nh c\u00f4ng trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec, s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng
              \n thay \u0111\u1ed5i. \u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p
              \n nh\u1ea5t v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

              Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00ednh s\u00e1ch m\u1edbi
              \n c\u1ee7a Google Ads \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Google T\u1ea1m D\u1eebng Nh\u00f3m Qu\u1ea3ng C\u00e1o Ho\u1ea1t \u0110\u1ed9ng Th\u1ea5p: T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Thay \u0111\u1ed5i c\u1ee7a Google Ads Ch\u00e0o c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n! Google Ads v\u1eeba \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch m\u1edbi, b\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 11 th\u00e1ng 3, nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch cho c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":445919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445924"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445919"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}