{"id":445901,"date":"2025-02-26T14:54:24","date_gmt":"2025-02-26T14:54:24","guid":{"rendered":"https:\/\/otavietnam.com\/marketing-khach-san-huong-dan-toan-dien-chien-luoc-hieu-qua\/"},"modified":"2025-02-26T14:54:24","modified_gmt":"2025-02-26T14:54:24","slug":"marketing-khach-san-huong-dan-toan-dien-chien-luoc-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-khach-san-huong-dan-toan-dien-chien-luoc-hieu-qua\/","title":{"rendered":"Marketing Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n, Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n<\/span> Hi\u1ec7u Qu\u1ea3<\/h1>\n
\n \"Marketing\n <\/div>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/span> m\u1ea1nh m\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o. D\u1eef li\u1ec7u cho th\u1ea5y, gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb to\u00e0n c\u1ea7u c\u1ee7a ng\u00e0nh kinh doanh kh\u00e1ch s\u1ea1n \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 500 t\u1ef7 \u0111\u00f4 la, v\u1edbi th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 chi\u1ebfm t\u1edbi 200 t\u1ef7 \u0111\u00f4 la. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n n\u00e0y?<\/p>\n

V\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA), SEO, CRM v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c, c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng, n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/span> hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 doanh thu v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng. B\u1ea1n kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n

\u0110\u1eebng lo l\u1eafng! B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1ch marketing<\/span> m\u1ed9t kh\u00e1ch s\u1ea1n m\u1edbi, nh\u1eefng g\u1ee3i \u00fd v\u1ec1 c\u00e1ch qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn v\u00e0 thu h\u00fat kh\u00e1ch du l\u1ecbch \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1!<\/p>\n

1. Marketing Kh\u00e1ch S\u1ea1n<\/span> L\u00e0 G\u00ec?<\/h2>\n

Marketing kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/span> hi\u1ec7u qu\u1ea3 gi\u00fap kh\u00e1ch s\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 b\u1eb1ng \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ea7n thi\u1ebft m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n lu\u00f4n n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng danh ti\u1ebfng v\u1eefng ch\u1eafc th\u00f4ng qua c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 truy\u1ec1n mi\u1ec7ng.<\/p>\n

2. Vai Tr\u00f2 c\u1ee7a Marketing<\/span> trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ec1u di\u1ec5n ra tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. B\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u s\u1ebd \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng web ph\u00f9 h\u1ee3p nh\u1ea5t, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n v\u00e0 \u0111\u1eb7t ph\u00f2ng ch\u1ec9 trong v\u00e0i gi\u00e2y, ngay t\u1ea1i nh\u00e0 c\u1ee7a h\u1ecd.<\/p>\n

\n \"Vai\n <\/div>\n

H\u01a1n 75% kh\u00e1ch du l\u1ecbch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm ch\u1ed7 \u1edf, v\u00ec v\u1eady b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm v\u1eefng k\u1ef9 n\u0103ng SEO. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a marketing kh\u00e1ch s\u1ea1n<\/span> th\u1ecbnh h\u00e0nh trong n\u1ed9i dung trang web c\u1ee7a b\u1ea1n v\u00e0 d\u00e0nh ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, v\u00ec c\u00e1c qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n th\u01b0\u1eddng chi\u1ebfm \u01b0u th\u1ebf tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Nghi\u00ean c\u1ee9u k\u1ef9 c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea trang web \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1eb7t ph\u00f2ng t\u1eeb \u0111\u00e2u, sau \u0111\u00f3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00f3 b\u1eb1ng c\u00e1ch tham gia v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ea1nh tranh. \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng nh\u1ea5t \u0111\u1ecbnh nh\u01b0 Facebook, Instagram, Pinterest, Twitter v\u00e0 c\u00e1c trang web du l\u1ecbch l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ph\u00e1t tri\u1ec3n m\u1ea1nh tr\u00ean m\u1ecdi trang web, nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau t\u00ecm th\u1ea5y b\u1ea1n.<\/p>\n

3. X\u00e2y D\u1ef1ng S\u1ef1 Hi\u1ec7n Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh M\u1ebd<\/h2>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo th\u1eddi gian, cho ph\u00e9p b\u1ea1n c\u1ea3i thi\u1ec7n doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o quan tr\u1ecdng \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn \u0111\u00f3:<\/p>\n

3.1. X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Marketing<\/span><\/h3>\n

\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1ch b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf trang web c\u1ee7a m\u00ecnh, nh\u1eefng k\u00eanh c\u1ee7a b\u00ean th\u1ee9 ba n\u00e0o b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n ph\u00f2ng, nh\u1eefng lo\u1ea1i email n\u00e0o b\u1ea1n s\u1ebd g\u1eedi, b\u1ea1n s\u1ebd h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng doanh nghi\u1ec7p n\u00e0o kh\u00e1c, c\u00e1ch b\u1ea1n s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a m\u00ecnh, c\u00e1ch b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/p>\n

3.2. \u01afu Ti\u00ean Tr\u1ea3i Nghi\u1ec7m \u0110\u1eb7t Ph\u00f2ng Th\u00e2n Thi\u1ec7n v\u1edbi Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h3>\n

V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u m\u1edbi cho th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ph\u1ea3i gi\u1ed1ng nh\u01b0 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ho\u1eb7c b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o kh\u00e1c. Ngay khi m\u1ed9t trang web kh\u00f4ng t\u1ea3i \u0111\u01b0\u1ee3c ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean v\u1ee5ng v\u1ec1, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng b\u1eaft \u0111\u1ea7u x\u00f3i m\u00f2n.<\/p>\n

3.3. T\u1eadn D\u1ee5ng S\u1ee9c M\u1ea1nh c\u1ee7a M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng. N\u1ebfu b\u1ea1n t\u1ea3i l\u00ean m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 lan truy\u1ec1n v\u00ec nh\u1eefng l\u00fd do ch\u00ednh \u0111\u00e1ng, cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng t\u00e1c ho\u1eb7c nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng, th\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m ph\u1ea7n c\u00f2n l\u1ea1i cho b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u00e0 xem x\u00e9t c\u00e1ch b\u1ea1n s\u1ebd truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u00e0n t\u00e1n.<\/p>\n

4. S\u1ef1 Hi\u1ec7n Di\u1ec7n K\u1ef9 Thu\u1eadt S\u1ed1 v\u00e0 Kh\u1ea3 N\u0103ng Hi\u1ec3n Th\u1ecb Tr\u1ef1c Tuy\u1ebfn<\/h2>\n

S\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong b\u1ed1i c\u1ea3nh l\u1eadp k\u1ebf ho\u1ea1ch du l\u1ecbch d\u1ef1a tr\u00ean internet ng\u00e0y nay. T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n cho c\u00e1c t\u1eeb kh\u00f3a v\u00e0 cho ph\u00e9p \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp n\u00ean l\u00e0 nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. V\u00ed d\u1ee5: l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ti\u1ec7n nghi th\u00e2n thi\u1ec7n v\u1edbi gia \u0111\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n trong khi s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3 gi\u00fap hi\u1ec3n th\u1ecb trang c\u1ee7a b\u1ea1n khi ph\u1ee5 huynh t\u00ecm ki\u1ebfm “kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t cho tr\u1ebb em g\u1ea7n Disneyland”. C\u00e1c ti\u1ec7n \u00edch \u0111\u1eb7t ph\u00f2ng r\u00f5 r\u00e0ng gi\u00fap chuy\u1ec3n \u0111\u1ed5i s\u1ef1 quan t\u00e2m \u0111\u00f3 th\u00e0nh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

\n \"S\u1ef1\n <\/div>\n

Ngo\u00e0i trang web c\u1ee7a b\u1ea1n, vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web li\u1ec7t k\u00ea c\u00f4ng khai nh\u01b0 TripAdvisor v\u00e0 Google gi\u00fap c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u1ee9 h\u1ea1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 th\u1ebf n\u00e0y t\u1ed5ng h\u1ee3p c\u00e1c \u00fd ki\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh danh ti\u1ebfng.<\/p>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed nh\u01b0 Google Ads, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb theo ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb b\u1eb1ng c\u00e1ch \u0111\u01b0a c\u01a1 s\u1edf c\u1ee7a b\u1ea1n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng \u0111i du l\u1ecbch \u0111\u1ebfn khu v\u1ef1c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web c\u1ee7a h\u1ecd. K\u1ebft h\u1ee3p c\u00e1c con \u0111\u01b0\u1eddng thu\u1ed9c s\u1edf h\u1eefu, ki\u1ebfm \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 ti\u1ec1n s\u1ebd t\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3.<\/p>\n

5. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Marketing<\/span> N\u1ed9i Dung Hi\u1ec7u Qu\u1ea3<\/h2>\n

T\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u00f3 ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd h\u00e0ng \u0111\u1ea7u c\u1ea7n xem x\u00e9t khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n:<\/p>\n

5.1. T\u1ed1i \u01afu H\u00f3a SEO<\/h3>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n trong thu\u1eadt to\u00e1n c\u1ee7a Google, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a d\u00e0i c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p. B\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c t\u1ea1o th\u00f4ng tin xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00ec kh\u00e1ch du l\u1ecbch s\u1ebd th\u1ea5y n\u00f3 c\u00f3 l\u1ee3i. \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Analytics.<\/p>\n

5.2. K\u00edch Th\u00edch Kh\u00e1n Gi\u1ea3 M\u1ee5c Ti\u00eau C\u1ee7a B\u1ea1n<\/h3>\n

Ng\u00e0y nay, 84% m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty cung c\u1ea5p tr\u1ea3i nghi\u1ec7m, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m. T\u00e0i li\u1ec7u t\u01b0\u01a1ng t\u00e1c c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i, v\u00ec v\u1eady h\u00e3y c\u00e2n nh\u1eafc cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 th\u00fa v\u1ecb \u0111\u1ec3 ti\u00eau th\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t c\u00e2u \u0111\u1ed1, \u0111i\u1ec1u n\u00e0y c\u0169ng cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin c\u1ee7a h\u1ecd.<\/p>\n

5.3. Khuy\u1ebfn Kh\u00edch C\u00e1c \u0110\u00e1nh Gi\u00e1<\/h3>\n

C\u00e1c \u0111\u00e1nh gi\u00e1 g\u1ea7n nh\u01b0 lu\u00f4n l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch du l\u1ecbch xem x\u00e9t tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng \u1edf kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd g\u1eedi \u0111\u00e1nh gi\u00e1 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c trang web nh\u01b0 TripAdvisor.<\/p>\n

6. T\u1eadn D\u1ee5ng C\u00e1c \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA)<\/h2>\n

OTA \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n, chuy\u1ebfn bay v\u00e0 c\u00e1c ch\u1ed7 \u1edf du l\u1ecbch kh\u00e1c. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 trung gian gi\u1eefa kh\u00e1ch du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n, cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00e1m ph\u00e1, so s\u00e1nh v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n:<\/p>\n

6.1. S\u1eed D\u1ee5ng Tr\u00ecnh Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h3>\n

Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i t\u1eeb m\u1ed9t v\u1ecb tr\u00ed duy nh\u1ea5t. S\u1eed d\u1ee5ng m\u1ed9t tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u00e1nh ph\u1ea3i truy c\u1eadp t\u1eebng OTA ri\u00eang l\u1ebb \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eefng th\u1ee9 nh\u01b0 gi\u00e1 ph\u00f2ng ho\u1eb7c t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tri\u1ec3n khai m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng h\u01a1n nhi\u1ec1u, cho ph\u00e9p b\u1ea1n \u0111\u1ed3ng th\u1eddi thay \u0111\u1ed5i gi\u00e1 tr\u00ean m\u1ed9t OTA duy nh\u1ea5t ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c OTA.<\/p>\n

6.2. T\u1eadn D\u1ee5ng C\u00e1c C\u01a1 H\u1ed9i Khuy\u1ebfn M\u00e3i OTA<\/h3>\n

C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng g\u00ec c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u00ean Internet cung c\u1ea5p b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1eddi gian nhu c\u1ea7u th\u1ea5p khi vi\u1ec7c gi\u1eef cho ph\u00f2ng lu\u00f4n c\u00f3 ng\u01b0\u1eddi \u1edf tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn thay th\u1ebf khuy\u1ebfn m\u00e3i bao g\u1ed3m tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm OTA ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c nh\u00f3m m\u1ee5c ti\u00eau v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tr\u1ea3 hoa h\u1ed3ng l\u1edbn h\u01a1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u0103ng l\u00ean ho\u1eb7c tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t do m\u1ed9t s\u1ed1 OTA cung c\u1ea5p.<\/p>\n

6.3. Bi\u1ebft \u0110\u1ed1i Th\u1ee7 C\u1ee7a B\u1ea1n<\/h3>\n

Ng\u00e0nh kh\u00e1ch s\u1ea1n c\u00f3 t\u00ednh c\u1ea1nh tranh cao v\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd c\u1ea1nh tranh \u0111\u1ec3 gi\u00e0nh c\u00f9ng m\u1ed9t kh\u00e1ch h\u00e0ng tr\u00ean c\u00f9ng m\u1ed9t OTA. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp, xem x\u00e9t c\u00e1c l\u1eddi ch\u1ec9 tr\u00edch tr\u1ef1c tuy\u1ebfn v\u00e0 theo d\u00f5i gi\u00e1 c\u1ea3.<\/p>\n

7. Email Marketing<\/span> Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

Email marketing<\/span> l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 thi\u1ebft th\u1ef1c nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch g\u1eedi th\u01b0 c\u1ee7a ch\u00fang t\u00f4i, trong \u0111\u00f3 ch\u1ee9a nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd n\u00ean l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c k\u1ebft qu\u1ea3 tr\u01b0\u1edbc \u0111\u00f3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c bi\u1ec3u m\u1eabu d\u1ec5 \u0111i\u1ec1n tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 h\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp trong th\u1eddi gian h\u1ecd l\u01b0u tr\u00fa.<\/p>\n

\n \"Email\n <\/div>\n

Sau khi thi\u1ebft l\u1eadp m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 quy m\u00f4 l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u01b0 theo ch\u1ee7 \u0111\u1ec1 ng\u00e0y l\u1ec5 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Cung c\u1ea5p gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 g\u1eedi email \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau trong th\u1eddi gian b\u1eadn r\u1ed9n. G\u1eedi email theo ch\u1ee7 \u0111\u1ec1 cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua n\u00e2ng c\u1ea5p v\u00e0 b\u00e1n th\u00eam.<\/p>\n

8. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ed9t Ph\u00e1 \u0111\u1ec3 T\u01b0\u01a1ng T\u00e1c V\u1edbi Kh\u00e1ch H\u00e0ng<\/h2>\n

C\u00e1c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch, cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch s\u1ea1n s\u1ebd cho ph\u00e9p b\u1ea1n c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a du kh\u00e1ch:<\/p>\n

8.1. T\u01b0\u01a1ng T\u00e1c Th\u00f4ng Qua C\u00e1c K\u00eanh Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i<\/h3>\n

B\u1eb1ng c\u00e1ch hi\u1ec7n di\u1ec7n v\u00e0 ph\u1ea3n h\u1ed3i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n cung c\u1ea5p cho kh\u00e1ch c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch cho ph\u00e9p h\u1ecd t\u01b0\u01a1ng t\u00e1c theo c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a h\u1ecd v\u00e0 trong m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.<\/p>\n

8.2. G\u1eedi Tin Nh\u1eafn Ch\u00e0o M\u1eebng<\/h3>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a tin nh\u1eafn ch\u00e0o m\u1eebng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch s\u1ea1n b\u1eb1ng m\u1ed9t gi\u1edbi thi\u1ec7u \u0111\u01a1n gi\u1ea3n v\u00e0 l\u00e0m cho nh\u1eefng v\u1ecb kh\u00e1ch m\u1edbi c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin s\u1ebd gi\u00fap kh\u00e1ch c\u1ee7a b\u1ea1n \u0111\u1ebfn su\u00f4n s\u1ebb h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng tin v\u1ec1 quy tr\u00ecnh nh\u1eadn ph\u00f2ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c ch\u1ec9 \u0111\u01b0\u1eddng \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n.<\/p>\n

8.3. Cung C\u1ea5p C\u00e1c L\u1ef1a Ch\u1ecdn Thay Th\u1ebf \u0110\u01b0\u1ee3c C\u00e1 Nh\u00e2n H\u00f3a<\/h3>\n

Thu th\u1eadp d\u1eef li\u1ec7u tr\u01b0\u1edbc khi kh\u00e1ch \u0111\u1ebfn cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c \u01b0u \u0111\u00e3i n\u00e2ng c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n bi\u1ebft h\u1ecd th\u00edch t\u1ea7ng cao, h\u00e3y c\u00e2n nh\u1eafc n\u00e2ng c\u1ea5p l\u00ean d\u00e3y ph\u00f2ng \u00e1p m\u00e1i. N\u1ebfu h\u1ecd \u0111\u1eb7c bi\u1ec7t y\u00eau c\u1ea7u m\u1ed9t c\u00e1i nh\u00ecn, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p h\u1ecd l\u00ean m\u1ed9t ph\u00f2ng c\u00f3 t\u1ea7m nh\u00ecn t\u1ed1t h\u01a1n.<\/p>\n

9. S\u1eed D\u1ee5ng Influencer Marketing<\/span><\/h2>\n

Cho \u0111i m\u1ed9t \u0111\u00eam mi\u1ec5n ph\u00ed \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m \u0111\u00eam n\u1eefa trong t\u01b0\u01a1ng lai ch\u1eafc ch\u1eafn l\u00e0 x\u1ee9ng \u0111\u00e1ng, v\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu b\u1ea1n thu h\u00fat th\u00e0nh c\u00f4ng m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Cung c\u1ea5p cho h\u1ecd m\u1ed9t k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ti\u1ec7n nghi v\u00e0 ch\u1ec9 c\u1ea7n y\u00eau c\u1ea7u h\u1ecd qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i kh\u1ed5ng l\u1ed3 v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 khuy\u1ebfn m\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u0111\u1eb7t ph\u00f2ng.<\/p>\n

10. T\u1eadn D\u1ee5ng Visual Marketing<\/span><\/h2>\n

C\u00e1c nh\u00e0 marketing<\/span> k\u1ebft h\u1ee3p n\u1ed9i dung video v\u00e0o n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd, cho d\u00f9 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, s\u1ebd th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 34%. Do \u0111\u00f3, c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o k\u1ef9 thu\u1eadt th\u00f4ng minh n\u00e0y s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u00ecnh cho video marketing<\/span>:<\/p>\n

    \n
  • 84% nh\u00e0 marketing<\/span> video s\u1eed d\u1ee5ng Facebook l\u00e0m m\u1ed9t trong nh\u1eefng k\u00eanh video marketing<\/span> ch\u00ednh c\u1ee7a h\u1ecd.<\/li>\n
  • M\u1ecdi ng\u01b0\u1eddi \u0111ang xem nhi\u1ec1u video tr\u1ef1c tuy\u1ebfn h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i k\u1ec3 t\u1eeb n\u0103m 2018.<\/li>\n
  • 70% kh\u00e1ch truy c\u1eadp YouTube \u0111\u00e3 mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sau khi xem n\u00f3 tr\u00ean YouTube.<\/li>\n<\/ul>\n

    \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i l\u00fd do t\u1ea1i sao t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch s\u1ea1n n\u00ean bao g\u1ed3m m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video marketing<\/span> m\u1ea1nh m\u1ebd trong k\u1ebf ho\u1ea1ch digital marketing<\/span> c\u1ee7a h\u1ecd.<\/p>\n

    11. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Cho Local Marketing<\/span><\/h2>\n

    Local web marketing<\/span> l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c d\u1ecbch v\u1ee5 trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3. N\u00f3 \u0111\u00f2i h\u1ecfi vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, SEO v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

    V\u00ed d\u1ee5: chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m ph\u00e1t tri\u1ec3n trang web c\u1ee7a kh\u00e1ch s\u1ea1n, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u1edf v\u00f9ng l\u00e2n c\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho SEO \u0111\u1ec3 n\u1ed9i dung \u0111\u00f3 x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng. Truy\u1ec1n mi\u1ec7ng c\u0169ng l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a local online marketing<\/span> v\u00ec n\u00f3 nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n

    \n

    \u0110\u1ecdc th\u00eam:<\/strong> Social Media Meets Google Business Profile: Here\u2019s Why You Should Care<\/p>\n

    \n

    12. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u v\u00e0 \u0110o L\u01b0\u1eddng Hi\u1ec7u Su\u1ea5t<\/h2>\n

    Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn marketing<\/span>. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/span> \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p marketing<\/span> d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng doanh thu v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p h\u01a1n cho kh\u00e1ch.<\/p>\n

    H\u01a1n n\u1eefa, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u01b0\u1ee3t ra ngo\u00e0i c\u00e1c k\u00eanh marketing<\/span> \u0111i\u1ec3n h\u00ecnh. Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty hi\u1ec7n \u0111ang t\u1eadp trung n\u1ed7 l\u1ef1c marketing<\/span> c\u1ee7a h\u1ecd v\u00e0o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 influencer marketing<\/span>.<\/p>\n

    C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ea1i di\u1ec7n cho nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. H\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng s\u00e2u s\u1eafc h\u01a1n.<\/p>\n

    13. Th\u00e1ch Th\u1ee9c v\u00e0 Gi\u1ea3i Ph\u00e1p Trong Marketing Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n

    M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp thay v\u00ec \u0111\u1ec3 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua c\u00e1c trang web c\u1ee7a b\u00ean th\u1ee9 ba nh\u01b0 Expedia. \u0110i\u1ec1u n\u00e0y c\u1eaft gi\u1ea3m t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn do ph\u00ed hoa h\u1ed3ng. T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 cung c\u1ea5p gi\u1ea3m gi\u00e1 ho\u1eb7c \u0111\u1eb7c quy\u1ec1n cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp gi\u00fap ch\u1ed1ng l\u1ea1i th\u00e1ch th\u1ee9c n\u00e0y. Email marketing<\/span> t\u1eadp trung v\u00e0o c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi gian gi\u1edbi h\u1ea1n cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp h\u01a1n.<\/p>\n

    M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn kh\u00e1c l\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i tr\u00ean c\u00e1c OTA l\u1edbn. Li\u1ec7t k\u00ea tr\u00ean qu\u00e1 nhi\u1ec1u OTA c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu c\u00e1c n\u1ed7 l\u1ef1c nh\u1ea5n m\u1ea1nh c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp, nh\u01b0ng tr\u00e1nh ch\u00fang ho\u00e0n to\u00e0n s\u1ebd l\u00e0m gi\u1ea3m ph\u1ea1m vi ti\u1ebfp c\u1eadn. Gi\u1edbi h\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean m\u1ed9t s\u1ed1 OTA nh\u1ea5t \u0111\u1ecbnh trong th\u1eddi gian nhu c\u1ea7u cao c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec gi\u00e1 v\u00e0 thi\u1ebft l\u1eadp ti\u1ec1n l\u1ec7 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    14. Xu H\u01b0\u1edbng T\u01b0\u01a1ng Lai Trong Marketing Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n

    Vi\u1ec7c theo k\u1ecbp c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i trong marketing<\/span> kh\u00e1ch s\u1ea1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, nh\u01b0ng c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft b\u1ed1i c\u1ea3nh c\u1ee7a nh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y. V\u1edbi \u00fd ngh\u0129 \u0111\u00f3, sau \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng li\u00ean quan \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u00e0nh kh\u00e1ch s\u1ea1n:<\/p>\n

    14.1. Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI)<\/h3>\n

    AI h\u1ee3p l\u00fd h\u00f3a c\u00e1c th\u1ee7 t\u1ee5c v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft h\u1eefu \u00edch. H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c trang web t\u1ed5ng h\u1ee3p \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp trang ch\u1ee7 c\u1ee7a kh\u00e1ch s\u1ea1n nh\u01b0ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng \u0111\u1eb7t ph\u00f2ng. H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n h\u01a1n l\u00e0 g\u1eedi ng\u00e0y \u01b0u ti\u00ean v\u00e0 chi ti\u1ebft nh\u1eadn ph\u00f2ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian.<\/p>\n

    S\u1eed d\u1ee5ng chatbot AI tr\u00ean trang web c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u1ea1nh m\u1ebd. Kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n hi\u1ec7n c\u00f3 th\u1ec3 \u0111\u1eb7t y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 ph\u00f2ng th\u00f4ng qua trang web h\u1ed7 tr\u1ee3 AI c\u1ee7a b\u1ea1n, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

    14.2. T\u1eadn D\u1ee5ng Du L\u1ecbch Tr\u1ea3i Nghi\u1ec7m<\/h3>\n

    S\u1edf th\u00edch c\u1ee7a kh\u00e1ch du l\u1ecbch \u0111ang chuy\u1ec3n t\u1eeb du l\u1ecbch t\u1eadp trung v\u00e0o \u0111i\u1ec3m \u0111\u1ebfn sang t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m, t\u1ea1o ra c\u01a1 h\u1ed9i marketing<\/span> to l\u1edbn cho c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1ch s\u1ea1n. Kh\u00e1ch du l\u1ecbch ng\u00e0y c\u00e0ng b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c c\u1ee7a Taylor Swift v\u00e0 Beyonce ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao. V\u00ed d\u1ee5, khi Beyonce \u0111\u1ebfn th\u0103m Cardiff v\u00e0o th\u00e1ng 5 n\u0103m 2023, c\u00f4ng su\u1ea5t ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 95,7% v\u00e0 chi ph\u00ed ng\u00e0y trung b\u00ecnh l\u00e0 200,15 GBP, c\u1ea3 hai \u0111\u1ec1u \u0111\u1ea1t m\u1ee9c cao k\u1ef7 l\u1ee5c. Kh\u00e1ch du l\u1ecbch s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u1edf trong kh\u00e1ch s\u1ea1n, mang \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    14.3. Marketing<\/span> \u0110a K\u00eanh<\/h3>\n

    Nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, marketing<\/span> \u0111a k\u00eanh li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng b\u00e1 c\u01a1 s\u1edf c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i, OTA v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm meta. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ef1c k\u00e9o \u0111\u00e1ng k\u1ec3 trong th\u1eadp k\u1ef7 tr\u01b0\u1edbc v\u00e0 v\u1eabn l\u00e0 xu h\u01b0\u1edbng marketing<\/span> ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n. L\u00fd do cho \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a nhi\u1ec1u t\u00f9y ch\u1ecdn tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n

    15. K\u1ebft Lu\u1eadn<\/h2>\n

    V\u1ec1 vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n ph\u1ea3i t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u00f3 s\u1eb5n. Cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u1ee3p l\u00fd h\u01a1n tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1eb7t ph\u00f2ng di \u0111\u1ed9ng c\u0169ng nh\u01b0 gi\u00e1 c\u1ea3 v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 chi\u1ebfm m\u1ed9t ph\u1ea7n th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp.<\/p>\n

    H\u01a1n n\u1eefa, v\u1edbi r\u1ea5t nhi\u1ec1u k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 s\u1eb5n ng\u00e0y nay, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ea5p d\u1eabn c\u1ea1nh tranh v\u1edbi c\u00e1c OTA v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm meta. T\u1ea1o n\u1ed9i dung c\u00f3 li\u00ean quan, h\u1eefu \u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c h\u01a1n v\u1ec1 khu ngh\u1ec9 d\u01b0\u1ee1ng c\u1ee7a b\u1ea1n.<\/p>\n

    \n \"T\u0103ng\n <\/div>\n
    \n

    16. C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p<\/h2>\n

    L\u00e0m C\u00e1ch N\u00e0o \u0110\u1ec3 T\u1ed1i \u01afu H\u00f3a Kh\u1ea3 N\u0103ng Hi\u1ec3n Th\u1ecb Tr\u1ef1c Tuy\u1ebfn C\u1ee7a Kh\u00e1ch S\u1ea1n C\u1ee7a T\u00f4i?<\/h3>\n

    T\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 danh s\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n trong khi y\u00eau c\u1ea7u v\u00e0 c\u1eadp nh\u1eadt c\u00e1c h\u1ed3 s\u01a1 trang web du l\u1ecbch ch\u00ednh. B\u1ea1n c\u0169ng n\u00ean th\u01b0\u1eddng xuy\u00ean thu th\u1eadp v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch v\u00e0 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i c\u00f3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng trang web tr\u1ef1c ti\u1ebfp.<\/p>\n

    C\u00e1c Kh\u00e1ch S\u1ea1n C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng Hi\u1ec7u Qu\u1ea3 Ph\u01b0\u01a1ng Ti\u1ec7n Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i \u0110\u1ec3 Marketing<\/span> Nh\u01b0 Th\u1ebf N\u00e0o?<\/h3>\n

    \u0110\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 marketing<\/span>, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh 2-3 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u m\u00e0 kh\u00e1ch m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng v\u00e0 t\u1ea1o n\u1ed9i dung phong c\u00e1ch s\u1ed1ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch hashtag \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang web \u0111\u00f3. Sau \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i khuy\u1ebfn m\u00e3i, cu\u1ed9c thi v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd cho c\u00e1c qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i theo v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 nh\u1eb1m x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 chuy\u1ec3n \u0111\u1ed5i trang web.<\/p>\n

    L\u00e0m C\u00e1ch N\u00e0o \u0110\u1ec3 C\u00e1c Kh\u00e1ch S\u1ea1n C\u00e2n B\u1eb1ng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp V\u00e0 Quan H\u1ec7 \u0110\u1ed1i T\u00e1c OTA?<\/h3>\n

    \u0110\u1ec3 c\u00e2n b\u1eb1ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c OTA, h\u00e3y cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1, n\u00e2ng c\u1ea5p v\u00e0 \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp trong khi l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch n\u00e0y m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed3ng th\u1eddi \u0111\u00e0m ph\u00e1n t\u1ef7 l\u1ec7 hoa h\u1ed3ng OTA c\u1ea1nh tranh v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp.<\/p>\n

    Nh\u1eefng L\u1ee3i \u00cdch C\u1ee7a Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft Trong Marketing Kh\u00e1ch S\u1ea1n<\/span> L\u00e0 G\u00ec?<\/h3>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0m t\u0103ng s\u1ed1 l\u1ea7n gh\u00e9 th\u0103m l\u1eb7p l\u1ea1i v\u00e0 chi ti\u00eau c\u1ee7a kh\u00e1ch b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ph\u1ea7n th\u01b0\u1edfng v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u00e1c c\u1ea5p b\u1eadc tr\u1ea1ng th\u00e1i th\u00e0nh vi\u00ean v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng.<\/p>\n

    Nh\u1eefng Xu H\u01b0\u1edbng M\u1edbi N\u1ed5i Trong Marketing Kh\u00e1ch S\u1ea1n<\/span> L\u00e0 G\u00ec?<\/h3>\n

    C\u00e1c xu h\u01b0\u1edbng h\u00e0ng \u0111\u1ea7u trong marketing<\/span> kh\u00e1ch s\u1ea1n l\u00e0 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI, c\u00e1c t\u00ednh n\u0103ng di \u0111\u1ed9ng m\u1edf r\u1ed9ng nh\u01b0 ch\u00eca kh\u00f3a k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a \u1ee9ng d\u1ee5ng nh\u1eafn tin, ki-\u1ed1t t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 h\u00ecnh th\u00e0nh quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    H\u01b0\u1edbng D\u1eabn To\u00e0n Di\u1ec7n v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Gi\u1edbi Thi\u1ec7u v\u1ec1 Marketing Kh\u00e1ch S\u1ea1n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o. D\u1eef li\u1ec7u cho th\u1ea5y, gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb to\u00e0n […]<\/p>\n","protected":false},"author":1,"featured_media":445896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445901"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445896"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}