{"id":445889,"date":"2025-02-26T13:54:48","date_gmt":"2025-02-26T13:54:48","guid":{"rendered":"https:\/\/otavietnam.com\/google-ads-cho-khach-san-bi-quyet-quang-cao-hieu-qua-2024\/"},"modified":"2025-02-26T13:54:48","modified_gmt":"2025-02-26T13:54:48","slug":"google-ads-cho-khach-san-bi-quyet-quang-cao-hieu-qua-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-ads-cho-khach-san-bi-quyet-quang-cao-hieu-qua-2024\/","title":{"rendered":"Google Ads cho Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Qu\u1ea3ng C\u00e1o Hi\u1ec7u Qu\u1ea3 (2024)"},"content":{"rendered":"<h1>B\u00ed Quy\u1ebft Ch\u1ea1y <span style=\"color: red;\">Qu\u1ea3ng C\u00e1o Google Ads<\/span> Hi\u1ec7u Qu\u1ea3 Cho Kh\u00e1ch S\u1ea1n (2024)<\/h1>\n<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, kh\u00e1ch h\u00e0ng lu\u00f4n k\u1ebft n\u1ed1i. Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00e0nh <span style=\"color: red;\">6 gi\u1edd 42 ph\u00fat<\/span> m\u1ed7i ng\u00e0y tr\u00ean m\u1ea1ng. V\u00ec v\u1eady, vi\u1ec7c hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3, \u0111\u1eb7c bi\u1ec7t khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 th\u00e0nh c\u00f4ng, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 m\u1eb7t \u1edf n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm th\u00f4ng tin: <span style=\"color: red;\">Google<\/span>.<\/p>\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. L\u00e0 ch\u1ee7 kh\u00e1ch s\u1ea1n, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean h\u1eefu \u00edch cho t\u1ea5t c\u1ea3 c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t trang web cung c\u1ea5p gi\u1ea3i ph\u00e1p cho m\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm nh\u01b0 &#8220;Kh\u00e1ch s\u1ea1n m\u1edf c\u1eeda g\u1ea7n [\u0110\u1ecba \u0111i\u1ec3m]&#8221;, n\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd thu\u1eadt to\u00e1n qu\u1ea3ng c\u00e1o c\u1ee7a Google, th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1.<\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/google-hotel-ads-ezcloud-scaled-3.webp\" alt=\"Google Hotel Ads\" width=\"100%\"><\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea5u gi\u00e1 cho c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh cho m\u1ed9t v\u1ecb tr\u00ed tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, x\u1ebfp h\u1ea1ng ph\u00eda tr\u00ean v\u00e0 ph\u00eda d\u01b0\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. Nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang, \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u r\u00f5 r\u00e0ng b\u1eb1ng nh\u00e3n &#8220;Qu\u1ea3ng c\u00e1o&#8221;. <span style=\"color: red;\">Qu\u1ea3ng c\u00e1o Google<\/span> c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 truy c\u1eadp trang web, th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c quay s\u1ed1 m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 theo d\u00f5i. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n!<\/p>\n<h2>M\u1ee5c L\u1ee5c<\/h2>\n<ul>\n<li><a href=\"#google-ads-la-gi\"><strong>1. <span style=\"color: red;\">Google Ads<\/span> l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n?<\/strong><\/a><\/li>\n<li><a href=\"#thiet-lap-tai-khoan\"><strong>2. Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n <span style=\"color: red;\">Google Ads<\/span> cho kh\u00e1ch s\u1ea1n<\/strong><\/a><\/li>\n<li><a href=\"#nghien-cuu-tu-khoa\"><strong>3. T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a trong <span style=\"color: red;\">qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/span><\/strong><\/a><\/li>\n<li><a href=\"#tao-noi-dung-hap-dan\"><strong>4. T\u1ea1o n\u1ed9i dung <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span> h\u1ea5p d\u1eabn cho kh\u00e1ch s\u1ea1n<\/strong><\/a><\/li>\n<li><a href=\"#thiet-ke-trang-dich\"><strong>5. Thi\u1ebft k\u1ebf trang \u0111\u00edch hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch <span style=\"color: red;\">qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/span><\/strong><\/a><\/li>\n<li><a href=\"#chien-luoc-nham-muc-tieu\"><strong>6. Chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span> cho kh\u00e1ch s\u1ea1n<\/strong><\/a>\n<ul>\n<li><a href=\"#keu-goi-hanh-dong\">6.1 K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/a><\/li>\n<li><a href=\"#don-gian\">6.2 Gi\u1eef cho m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n<\/a><\/li>\n<li><a href=\"#chung-minh-gia-tri\">6.3 Ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n<\/a><\/li>\n<li><a href=\"#nhan-manh-uu-diem\">6.4 Nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i th\u1ebf quan tr\u1ecdng nh\u1ea5t<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#do-luong-phan-tich\"><strong>7. \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span><\/strong><\/a><\/li>\n<li><a href=\"#quan-ly-ngan-sach\"><strong>8. Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span><\/strong><\/a><\/li>\n<li><a href=\"#thich-ung-di-dong\"><strong>9. Th\u00edch \u1ee9ng v\u1edbi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/a><\/li>\n<li><a href=\"#tranh-sai-lam\"><strong>10. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u1ea7n tr\u00e1nh trong <span style=\"color: red;\">Google Ads<\/span> cho kh\u00e1ch s\u1ea1n<\/strong><\/a>\n<ul>\n<li><a href=\"#khong-toi-uu-trang-dich\">10.1 Kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00edch<\/a><\/li>\n<li><a href=\"#khong-nham-dung-doi-tuong\">10.2 Kh\u00f4ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/a><\/li>\n<li><a href=\"#khong-theo-doi-chinh-xac\">10.3 Kh\u00f4ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ch\u00ednh x\u00e1c<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#ket-luan\"><strong>11. K\u1ebft lu\u1eadn<\/strong><\/a><\/li>\n<li><a href=\"#cau-hoi-thuong-gap\"><strong>12. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/strong><\/a><\/li>\n<\/ul>\n<h2 id=\"google-ads-la-gi\">1. <span style=\"color: red;\">Google Ads<\/span> l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n?<\/h2>\n<p><span style=\"color: red;\">Google Hotel Ads<\/span>, m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed trong ph\u1ea1m vi cung c\u1ea5p s\u1ea3n ph\u1ea9m kh\u00e1ch s\u1ea1n c\u1ee7a Google. Trong c\u00e1c t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng tr\u00ean internet v\u1ec1 nh\u1eefng th\u1ee9 th\u00f4ng th\u01b0\u1eddng, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u nh\u1eadn ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean v\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 ph\u00ed, th\u01b0\u1eddng \u1edf tr\u00ean c\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n l\u00e0 Qu\u1ea3ng c\u00e1o.<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/quang-cao-khach-san-google-1.png\" alt=\"Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n tr\u00ean Google\" width=\"100%\"><\/p>\n<p>Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, v\u1edbi l\u1ee3i \u00edch b\u1ed5 sung l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u01b0\u1ee3c xem. Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 m\u1ed9t trong nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm &#8220;kh\u00e1ch s\u1ea1n \u1edf v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n&#8221;.<\/p>\n<p>Tr\u1eeb khi ai \u0111\u00f3 \u0111\u00e3 bi\u1ebft t\u00e0i s\u1ea3n v\u00e0 t\u00ecm ki\u1ebfm t\u00ean t\u00e0i s\u1ea3n ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb h\u1ed3 s\u01a1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0, n\u1ebfu \u0111\u01b0\u1ee3c b\u1eadt, m\u1ed9t li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng mi\u1ec5n ph\u00ed. Ngo\u00e0i ra, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1eb1ng c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 Google cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin theo th\u1eddi gian th\u1ef1c v\u1ec1 khu ngh\u1ec9 d\u01b0\u1ee1ng c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0ng t\u1ed3n kho v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n<p>H\u01a1n n\u1eefa, tham gia v\u00e0o <span style=\"color: red;\">Google Hotel Ads<\/span> mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch cho c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ed9c l\u1eadp, bao g\u1ed3m c\u1ea3 nh\u1eefng kh\u1ea3 n\u0103ng:<\/p>\n<ol>\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb:<\/strong> T\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n trong T\u00ecm ki\u1ebfm v\u00e0 B\u1ea3n \u0111\u1ed3 c\u1ee7a Google, n\u01a1i nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00e2n nh\u1eafc m\u1ed9t chuy\u1ebfn \u0111i \u0111\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i t\u00edch c\u1ef1c:<\/strong> V\u00ec <span style=\"color: red;\">Google Hotel Ads<\/span> ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ebfu t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n m\u1edf c\u1eeda v\u00e0o ng\u00e0y \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n cho c\u00e1c nh\u1ea5p chu\u1ed9t khi c\u00f3 ph\u00f2ng tr\u1ed1ng.<\/li>\n<li><strong>B\u00e1n th\u00eam:<\/strong> Khi kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua trang \u0111\u00edch tr\u00ean trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng h\u01a1n \u0111\u1ebfn quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng. B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c lo\u1ea1i ch\u1ed7 \u1edf, g\u00f3i v\u00e0 ti\u1ec7n nghi cao c\u1ea5p h\u01a1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng qua OTA. Trong tin nh\u1eafn tr\u01b0\u1edbc khi \u1edf, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 n\u00e2ng c\u1ea5p ph\u00f2ng, k\u00e9o d\u00e0i th\u1eddi gian l\u01b0u tr\u00fa, \u0111\u1eb7t tr\u01b0\u1edbc ti\u1ec7n nghi ho\u1eb7c \u0111\u1eb7t ch\u1ed7 t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>C\u1ea1nh tranh v\u1edbi OTA:<\/strong> Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o Google Hotel c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, n\u01a1i h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n tr\u00e1nh OTA v\u00e0 chi ph\u00ed \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd l\u00e0 15%-25%, gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed7i l\u1ea7n \u0111\u1eb7t ph\u00f2ng. B\u1eb1ng c\u00e1ch n\u00e0y, <span style=\"color: red;\">Google Hotel Ads<\/span> san b\u1eb1ng s\u00e2n ch\u01a1i, cho ph\u00e9p b\u1ea1n c\u1ea1nh tranh v\u1edbi Booking.com v\u00e0 Expedia, nh\u1eefng ng\u01b0\u1eddi c\u00f3 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn.<\/li>\n<\/ol>\n<h2 id=\"thiet-lap-tai-khoan\">2. Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n <span style=\"color: red;\">Google Ads<\/span> cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n <span style=\"color: red;\">Google Ads<\/span> \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho kh\u00e1ch s\u1ea1n:<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/google-1-2.png\" alt=\"Thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n Google Ads\" width=\"100%\"><\/p>\n<ol>\n<li>T\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n <span style=\"color: red;\">Google Ads<\/span> m\u1edbi ho\u1eb7c \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n t\u1ea1i ads.google.com. \u0110\u1ea3m b\u1ea3o s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n d\u00e0nh ri\u00eang cho kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00f3m c\u1ee7a b\u1ea1n.<\/li>\n<li>Thi\u1ebft l\u1eadp th\u00f4ng tin thanh to\u00e1n v\u00e0 thanh to\u00e1n. X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch h\u00e0ng th\u00e1ng cho c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u th\u1ea5p h\u01a1n trong khi th\u1eed nghi\u1ec7m \u0111\u1ec3 qu\u1ea3n l\u00fd chi ph\u00ed.<\/li>\n<li>T\u1ea1o c\u1ea5u tr\u00fac chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch ri\u00eang bi\u1ec7t nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c lo\u1ea1i ph\u00f2ng \u0111\u1ecba ph\u01b0\u01a1ng\/gi\u1ea3m gi\u00e1. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh gi\u1eefa ch\u00fang.<\/li>\n<li>Nghi\u00ean c\u1ee9u c\u1ea9n th\u1eadn v\u00e0 s\u1eafp x\u1ebfp danh s\u00e1ch t\u1eeb kh\u00f3a th\u00e0nh c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 ch\u1ee7 \u0111\u1ec1 t\u00ecm ki\u1ebfm. Bao g\u1ed3m c\u00e1c thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 li\u00ean quan. T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Keyword Planner.<\/li>\n<li>Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Nh\u1ea5n m\u1ea1nh nh\u1eefng g\u00ec l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt.<\/li>\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c trang \u0111\u00edch chuy\u00ean d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch. L\u00e0m cho ch\u00fang d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng v\u1edbi c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng.<\/li>\n<li>Ki\u1ec3m tra r\u1ed9ng r\u00e3i gi\u00e1 th\u1ea7u, v\u1ecb tr\u00ed, bi\u1ebfn th\u1ec3 qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 thi\u1ebft b\u1ecb. L\u1eb7p l\u1ea1i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t. X\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.<\/li>\n<li>Tri\u1ec3n khai theo d\u00f5i nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a Google Analytics v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a AdWords \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/li>\n<\/ol>\n<p>Ngo\u00e0i ra, th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 tinh ch\u1ec9nh t\u00e0i kho\u1ea3n <span style=\"color: red;\">Google Ads<\/span> c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c KPI qu\u1ea3ng c\u00e1o.<\/p>\n<h2 id=\"nghien-cuu-tu-khoa\">3. T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a trong <span style=\"color: red;\">qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/span><\/h2>\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1eadt ng\u1eef m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/Quang-cao-khach-san-tren-Google-1-2.png\" alt=\"Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3\" width=\"100%\"><\/p>\n<p>H\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 trang web c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn trong khi t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n, gi\u1ed1ng nh\u01b0 c\u00e1ch qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch v\u00e0 hi\u1ec7u su\u1ea5t kh\u00e1ch s\u1ea1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/p>\n<p>H\u01a1n n\u1eefa, nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n v\u00ec n\u00f3 cho ph\u00e9p h\u1ecd:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh th\u1ecb hi\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p, d\u1eabn \u0111\u1ebfn t\u0103ng l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch t\u1ed1t h\u01a1n.<\/li>\n<li>Hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm khi t\u00ecm ki\u1ebfm nh\u00e0 \u1edf v\u00e0 c\u1ea3i thi\u1ec7n trang web c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n<h2 id=\"tao-noi-dung-hap-dan\">4. T\u1ea1o n\u1ed9i dung <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span> h\u1ea5p d\u1eabn cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n ph\u1ea3i kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m b\u00e1n h\u00e0ng m\u1ea1nh nh\u1ea5t c\u1ee7a t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n. B\u1ea5t \u0111\u1ed9ng s\u1ea3n qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n h\u1ea1n ch\u1ebf c\u1ee7a b\u1ea1n c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi t\u1eeb ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u1ec7n nghi, tr\u1ea3i nghi\u1ec7m ho\u1eb7c chi ti\u1ebft v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-50968-6.jpg\" alt=\"N\u1ed9i dung qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn\" width=\"100%\"><\/p>\n<p>V\u00ed d\u1ee5: c\u00e1c ph\u00f2ng m\u1edbi \u0111\u01b0\u1ee3c c\u1ea3i t\u1ea1o, qu\u00e1n bar tr\u00ean h\u1ed3 b\u01a1i tr\u00ean t\u1ea7ng th\u01b0\u1ee3ng ho\u1eb7c c\u00e1c b\u01b0\u1edbc t\u1eeb c\u00e1c \u0111i\u1ec3m tham quan h\u00e0ng \u0111\u1ea7u. M\u1ed9t v\u00e0i l\u1eddi khuy\u00ean kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n<ol>\n<li>So\u1ea1n th\u1ea3o m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, d\u1ef1a tr\u00ean l\u1ee3i \u00edch, n\u00f3i tr\u1ef1c ti\u1ebfp v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau &#8211; kh\u00e1ch du l\u1ecbch kinh doanh, gia \u0111\u00ecnh v\u00e0 c\u00e1c c\u1eb7p \u0111\u00f4i t\u00ecm ki\u1ebfm s\u1ef1 l\u00e3ng m\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb thuy\u1ebft ph\u1ee5c, c\u1ea3m x\u00fac t\u1eadp trung v\u00e0o c\u1ea3m x\u00fac v\u00e0 mong mu\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng so v\u1edbi ch\u1ec9 c\u00e1c t\u00ednh n\u0103ng kh\u00f4 khan. Kh\u01a1i d\u1eady s\u1ef1 mong \u0111\u1ee3i du l\u1ecbch. V\u00ed d\u1ee5: ti\u00eau \u0111\u1ec1 kinh doanh \u2014 Tr\u1ebb h\u00f3a trong c\u00e1c d\u00e3y ph\u00f2ng kh\u00e1ch s\u1ea1n r\u1ed9ng r\u00e3i \u2014 ho\u1eb7c ti\u00eau \u0111\u1ec1 l\u00e3ng m\u1ea1n \u2014 Th\u01b0\u1edfng th\u1ee9c nh\u1eefng kho\u1ea3nh kh\u1eafc qu\u00fd gi\u00e1.<\/li>\n<li>Trong ph\u1ea7n th\u00e2n v\u0103n b\u1ea3n, h\u00e3y truy\u1ec1n \u0111\u1ea1t c\u00e1c ti\u1ec7n nghi ch\u00ednh nh\u01b0 b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed, WiFi, b\u00e3i \u0111\u1eadu xe v\u00e0 xe \u0111\u01b0a \u0111\u00f3n s\u00e2n bay. Tuy nhi\u00ean, h\u00e3y c\u00e2n b\u1eb1ng danh s\u00e1ch v\u00ec qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cho\u00e1ng ng\u1ee3p.<\/li>\n<li>N\u1ed9i \u0111\u1ecba h\u00f3a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1edbi v\u1ecb tr\u00ed th\u00e0nh ph\u1ed1 \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan cho c\u00e1c t\u00ecm ki\u1ebfm. K\u1ebft th\u00fac b\u1ea3n sao b\u1eb1ng t\u00ean kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/li>\n<\/ol>\n<p>C\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n h\u1ea5p d\u1eabn nh\u1ea5t ph\u1ea3n \u00e1nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch chuy\u00ean bi\u1ec7t m\u00e0 b\u1ea1n cung c\u1ea5p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, h\u1ecd tham gia v\u00e0o nhu c\u1ea7u du kh\u00e1ch ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c \u0111\u00f3ng khung xung quanh l\u1ee3i \u00edch v\u00e0 c\u1ea3m x\u00fac.<\/p>\n<h2 id=\"thiet-ke-trang-dich\">5. Thi\u1ebft k\u1ebf trang \u0111\u00edch hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch <span style=\"color: red;\">qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/span><\/h2>\n<p>T\u1ea1o c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c nh\u1ea5p chu\u1ed9t qu\u1ea3ng c\u00e1o th\u00e0nh l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o:<\/p>\n<ol>\n<li>\u0110\u1ec1 c\u01b0\u01a1ng m\u1ee5c ti\u00eau cho t\u1eebng trang \u0111\u00edch &#8211; ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o v\u00e0 ph\u1ea7n n\u00e0o c\u1ee7a k\u00eanh \u0111\u1eb7t ph\u00f2ng m\u00e0 n\u00f3 gi\u1ea3i quy\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c trang cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 k\u1ef3 ngh\u1ec9 cu\u1ed1i tu\u1ea7n, d\u00e3y ph\u00f2ng v\u00e0 th\u00e0nh vi\u00ean trung th\u00e0nh.<\/li>\n<li>Thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1ec5 s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb v\u00e0 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb tr\u1ea3 tr\u01b0\u1edbc. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt nh\u01b0ng c\u00f3 li\u00ean quan ph\u1ea3n \u00e1nh h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o \u0111\u1eb7t t\u00f4ng m\u00e0u trang v\u00e0 k\u1ef3 v\u1ecdng.<\/li>\n<li>So\u1ea1n th\u1ea3o ti\u00eau \u0111\u1ec1, ti\u00eau \u0111\u1ec1 ph\u1ee5 v\u00e0 b\u1ea3n sao \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch ch\u00ednh x\u00e1c gh\u00e9 th\u0103m t\u1eebng trang. Ngo\u00e0i ra, cung c\u1ea5p c\u00e1c chi ti\u1ebft ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a h\u1ecd &#8211; g\u00f3i l\u00e3ng m\u1ea1n, xe \u0111\u01b0a \u0111\u00f3n s\u00e2n bay, ph\u00f2ng h\u1ed9i ngh\u1ecb.<\/li>\n<li>Li\u00ean t\u1ee5c ki\u1ec3m tra c\u00e1c bi\u1ebfn th\u1ec3 trang &#8211; h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 th\u00f4ng qua Google Analytics. Sau \u0111\u00f3, tinh ch\u1ec9nh c\u00e1c trang \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t, th\u1eddi gian tr\u00ean trang web v\u00e0 c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t.<\/li>\n<li>C\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 mang l\u1ea1i cho kh\u00e1ch s\u1ea1n c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ea3 ph\u00ed c\u00f3 gi\u00e1 tr\u1ecb th\u00e0nh <span style=\"color: red;\">\u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp<\/span>.<\/li>\n<\/ol>\n<h2 id=\"chien-luoc-nham-muc-tieu\">6. Chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span> cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb m\u00e0 kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u1ee7a h\u1ecd. N\u00f3 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c, tuy\u1ec3n d\u1ee5ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thi\u1ebft l\u1eadp kh\u00e1ch s\u1ea1n kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra doanh thu cho kh\u00e1ch s\u1ea1n. V\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua <span style=\"color: red;\">Google Ads<\/span>, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chi\u1ebfn thu\u1eadt b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ol>\n<li>\n<h3 id=\"keu-goi-hanh-dong\">6.1 K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h3>\n<p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean m\u1ed9t n\u00fat c\u00f3 th\u1ec3 nh\u1ea5p \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a t\u00e0i li\u1ec7u. B\u00e2y gi\u1edd kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fac cho s\u1ef1 tinh t\u1ebf ho\u1eb7c c\u00e1ch di\u1ec5n \u0111\u1ea1t ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn b\u1ea3n sao b\u00e1n h\u00e0ng. L\u00e0m cho b\u1ea3n sao k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec3n nhi\u00ean \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nh\u1eefng g\u00ec mong \u0111\u1ee3i khi h\u1ecd nh\u1ea5p v\u00e0o n\u00f3. \u0110\u1ec3 t\u0103ng t\u00ednh c\u1ea5p b\u00e1ch, h\u00e3y s\u1eed d\u1ee5ng m\u1ed9t \u0111\u1ed9ng t\u1eeb h\u00e0nh \u0111\u1ed9ng nh\u01b0 &#8216;\u0110\u1eb7t ngay&#8217;, &#8216;\u0110\u1eb7t ph\u00f2ng&#8217; ho\u1eb7c &#8216;Ki\u1ec3m tra t\u00ednh kh\u1ea3 d\u1ee5ng&#8217;.<\/p>\n<\/li>\n<li>\n<h3 id=\"don-gian\">6.2 Gi\u1eef cho m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n<\/h3>\n<p>H\u00e3y nh\u1edb r\u1eb1ng s\u1ef1 \u0111\u01a1n gi\u1ea3n b\u00e1n khi l\u00f4i k\u00e9o kh\u00e1ch ti\u1ec1m n\u0103ng b\u1eb1ng m\u1ed9t b\u1ea3n sao. Trong th\u1ebf gi\u1edbi nh\u1ecbp \u0111\u1ed9 nhanh, h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn ng\u00e0y nay, qu\u00e1 t\u1ea3i th\u00f4ng tin l\u00e0 qu\u00e1 \u0111i\u1ec3n h\u00ecnh. Kh\u00e1ch h\u00e0ng th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n. Tr\u1ef1c ti\u1ebfp kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 c\u00f3 v\u1ebb.<\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng tr\u00ecnh duy\u1ec7t bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 s\u1eb5n. B\u1ea1n n\u00ean gi\u1eef n\u1ed9i dung \u0111\u00f3 kh\u1ecfi trang ch\u1ee7 c\u1ee7a m\u00ecnh. Thay v\u00e0o \u0111\u00f3, h\u00e3y l\u00f4i k\u00e9o h\u1ecd b\u1eb1ng ng\u00f4n ng\u1eef b\u00e1n h\u00e0ng ng\u1eafn g\u1ecdn ch\u1ec9 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110\u1eebng \u0111\u1ec3 m\u1ed9t lo\u1ea1t c\u00e1c m\u00f4 t\u1ea3 l\u00e0m lu m\u1edd \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<h3 id=\"chung-minh-gia-tri\">6.3 Ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n<\/h3>\n<p>Sau khi khoe khoang v\u1ec1 nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 xu h\u01b0\u1edbng ho\u00e0i nghi. T\u1ea1i sao h\u1ecd l\u1ea1i tin b\u1ea1n? B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 tr\u00ecnh b\u00e0y b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 sao l\u01b0u c\u00e1c kh\u1eb3ng \u0111\u1ecbnh t\u00e1o b\u1ea1o c\u1ee7a b\u1ea1n. Cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea \u1ea5n t\u01b0\u1ee3ng, \u0111\u00e1nh gi\u00e1 tuy\u1ec7t v\u1eddi ho\u1eb7c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c ch\u1ee9ng minh kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec n\u00f3 tuy\u00ean b\u1ed1. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 sao l\u01b0u c\u00e1c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng c\u1ee7a b\u1ea1n ho\u1eb7c cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft nh\u1eefng g\u00ec h\u1ecd s\u1ebd m\u1ea5t n\u1ebfu h\u1ecd kh\u00f4ng ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<li>\n<h3 id=\"nhan-manh-uu-diem\">6.4 Nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i th\u1ebf quan tr\u1ecdng nh\u1ea5t<\/h3>\n<p>C\u00e1c t\u00ednh n\u0103ng cho bi\u1ebft; l\u1ee3i th\u1ebf b\u00e1n. \u0110\u00f3 l\u00e0 m\u1ed9t s\u00e1o r\u1ed7ng qu\u1ea3ng c\u00e1o; nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c s\u00e1o r\u1ed7ng, n\u00f3 c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t h\u1ea1t s\u1ef1 th\u1eadt. H\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, thay v\u00ec li\u1ec7t k\u00ea ch\u00fang (m\u1ed9t s\u00f2ng b\u1ea1c, h\u1ed9p \u0111\u00eam v\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng v\u00e0 u\u1ed1ng r\u01b0\u1ee3u, \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t v\u00e0i) tr\u00ean trang web c\u1ee7a b\u1ea1n, h\u00e3y s\u1eed d\u1ee5ng m\u1ed9t c\u1ee5m t\u1eeb ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn nh\u1ea5n m\u1ea1nh l\u1ee3i th\u1ebf t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c ti\u1ec7n nghi c\u1ee7a h\u1ecd cho kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8216;Ch\u01a1i n\u01a1i b\u1ea1n \u1edf&#8217;.<\/p>\n<\/li>\n<\/ol>\n<h2 id=\"do-luong-phan-tich\">7. \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span><\/h2>\n<p>Gi\u1ed1ng nh\u01b0 m\u1ed9t phi c\u00f4ng ch\u1ecdn m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn cho chuy\u1ebfn bay c\u1ee7a h\u1ecd, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e9p \u0111o m\u00e0 n\u00f3 s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng, m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI). \u0110\u00e2y l\u00e0 nh\u1eefng KPI ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 d\u1ea5u hi\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 KPI kh\u00e1ch s\u1ea1n:<\/p>\n<ol>\n<li><strong>Doanh thu thu\u1ea7n<\/strong>: B\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n bao nhi\u00eau doanh s\u1ed1 trong giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb?<\/li>\n<li><strong>Nh\u1ea5p chu\u1ed9t<\/strong>: S\u1ed1 l\u01b0\u1ee3ng c\u00e1 nh\u00e2n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 bao nhi\u00eau?<\/li>\n<li><strong>\u1ea4n t\u01b0\u1ee3ng<\/strong>: C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi nh\u1eadn th\u1ea5y m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n?<\/li>\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong>: C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n sau khi xem m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac trong chi\u1ebfn d\u1ecbch?<\/li>\n<li><strong>Chi ph\u00ed m\u1ed7i l\u1ea7n mua l\u1ea1i<\/strong>: Bao nhi\u00eau ti\u1ec1n ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c chi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng?<\/li>\n<\/ol>\n<p>Ngo\u00e0i ra, sau khi b\u1ea1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, h\u00e3y theo d\u00f5i c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 li\u00ean h\u1ec7 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n v\u1edbi doanh s\u1ed1. \u0110i\u1ec1u n\u00e0y \u0111\u00fang ngay c\u1ea3 khi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h2 id=\"quan-ly-ngan-sach\">8. Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a <span style=\"color: red;\">qu\u1ea3ng c\u00e1o<\/span><\/h2>\n<p>Kh\u00f4ng c\u00f3 gi\u00e1 c\u1ed1 \u0111\u1ecbnh cho <span style=\"color: red;\">Google Hotel Ads<\/span>. Con s\u1ed1 \u0111\u00f3 l\u00e0 \u0111\u1ed9ng v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u th\u1ee9, bao g\u1ed3m lo\u1ea1i qu\u1ea3ng c\u00e1o b\u1ea1n \u0111ang ch\u1ea1y, c\u1ea1nh tranh c\u1ee5c b\u1ed9, t\u1eeb kh\u00f3a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau, v.v.<\/p>\n<p>B\u1ea1n n\u00ean theo d\u00f5i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n \u0111ang tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3m n\u00f3. T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Google c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi c\u00e1c quy tr\u00ecnh kh\u00e1c nhau gi\u00fap c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u1ea3n l\u00fd chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Google l\u00e0 ho\u00e0n to\u00e0n hi\u1ec3u r\u00f5 doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t. M\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft c\u00e1c chi ti\u1ebft ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c \u0111\u1ea5u th\u1ea7u.<\/p>\n<p>Giai \u0111o\u1ea1n th\u1ee9 hai, v\u00e0 c\u00f3 th\u1ec3 l\u00e0 quan tr\u1ecdng nh\u1ea5t, l\u00e0 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Nhi\u1ec1u ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u00f3i quen chi ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u00e1ng ng\u1edd. V\u00ec v\u1eady, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng t\u1ea1o ra ROI c\u1ea7n thi\u1ebft, h\u1ecd v\u1eabn chi ti\u00eau cho qu\u1ea3ng c\u00e1o v\u1edbi hy v\u1ecdng chuy\u1ec3n \u0111\u1ed5i. Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho ph\u00e9p b\u1ea1n theo d\u00f5i k\u1ebft qu\u1ea3, t\u00ednh CPA trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ed1 \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc c\u1ea3i thi\u1ec7n c\u1ee5 th\u1ec3.<\/p>\n<p>Ngo\u00e0i hai b\u01b0\u1edbc r\u1ed9ng l\u1edbn n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chi ti\u00eau qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n tr\u00ean Google c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i <span style=\"color: red;\">Google Ads<\/span> v\u00e0 Google Analytics, ch\u1ecdn \u0111\u00fang t\u1eeb kh\u00f3a v\u00e0 v\u1ecb tr\u00ed m\u1ee5c ti\u00eau, ch\u1ea1y nhi\u1ec1u chi\u1ebfn d\u1ecbch \u0111\u1ed3ng th\u1eddi v\u1edbi th\u1eed nghi\u1ec7m A\/B t\u00edch c\u1ef1c v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd k\u1ebft qu\u1ea3.<\/p>\n<h2 id=\"thich-ung-di-dong\">9. Th\u00edch \u1ee9ng v\u1edbi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng<\/h2>\n<p>Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n theo s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 b\u1ea3n \u0111\u1ecba h\u00f3a tr\u00ean Google hi\u1ec7n l\u00e0 c\u1ea7n thi\u1ebft. Ngo\u00e0i ra, vi\u1ec7c kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady c\u00f3 nguy c\u01a1 gi\u1ea3m m\u1ea1nh kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, s\u1ef1 tham gia v\u00e0 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y s\u1ef1 k\u00e9m hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. Do \u0111\u00f3, kh\u00e1ch s\u1ea1n ph\u1ea3i nh\u1eafm m\u1ee5c ti\u00eau s\u00e1ng t\u1ea1o c\u00e1c \u01b0u ti\u00ean v\u00e0 h\u00e0nh vi du kh\u00e1ch di \u0111\u1ed9ng v\u00e0 l\u00e2n c\u1eadn duy nh\u1ea5t.<\/p>\n<p>Kho\u1ea3ng <span style=\"color: red;\">79% kh\u00e1ch du l\u1ecbch<\/span> s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1eb7t ch\u1ed7 \u1edf v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i, t\u0103ng t\u1eeb 70% v\u00e0o n\u0103m 2016. \u0110i\u1ec1u n\u00e0y k\u00eau g\u1ecdi c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a m\u1ea1nh m\u1ebd cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1edbi \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n h\u00f3a, h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt hi\u1ec3n th\u1ecb ph\u00f2ng v\u00e0 ti\u1ec7n nghi, ch\u1ee9c n\u0103ng &#8216;nh\u1ea5n \u0111\u1ec3 g\u1ecdi&#8217; v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng lu\u00f4n hi\u1ec3n th\u1ecb. B\u1ea3n sao qu\u1ea3ng c\u00e1o c\u0169ng n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh &#8211; ng\u1eafn g\u1ecdn h\u01a1n, t\u1eadp trung v\u00e0o l\u1ee3i \u00edch v\u00e0 c\u00f3 th\u1ec3 qu\u00e9t \u0111\u01b0\u1ee3c tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf.<\/p>\n<p>Vi\u1ec7c g\u1eafn v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i theo \u0111\u1ecba l\u00fd v\u00e0o c\u00e1c t\u00ecm ki\u1ebfm l\u00e2n c\u1eadn nh\u01b0 &#8216;kh\u00e1ch s\u1ea1n g\u1ea7n t\u00f4i&#8217; c\u0169ng \u0111\u00e3 t\u1ea1o ra t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. C\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o b\u1ea3n \u0111\u1ecba h\u00f3a \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m tham quan, gi\u1ea3i tr\u00ed, \u0103n u\u1ed1ng v\u00e0 t\u00f9y ch\u1ecdn v\u1eadn chuy\u1ec3n ch\u00ednh trong th\u00e0nh ph\u1ed1 ho\u1eb7c khu ph\u1ed1 xung quanh gi\u00fap kh\u00e1ch s\u1ea1n c\u00f3 v\u1ebb r\u1ea5t thu\u1eadn ti\u1ec7n v\u00e0 n\u1eb1m \u1edf v\u1ecb tr\u00ed l\u00fd t\u01b0\u1edfng cho nh\u1eefng chuy\u1ebfn \u0111i ch\u01a1i v\u00e0 l\u01b0u tr\u00fa b\u1ed1c \u0111\u1ed3ng.<\/p>\n<h2 id=\"tranh-sai-lam\">10. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u1ea7n tr\u00e1nh trong <span style=\"color: red;\">Google Ads<\/span> cho kh\u00e1ch s\u1ea1n<\/h2>\n<p>Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, <span style=\"color: red;\">Google Ads<\/span> cung c\u1ea5p ph\u1ea1m vi ti\u1ebfp c\u1eadn tuy\u1ec7t v\u1eddi, nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng m\u1ea1nh m\u1ebd \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 sai l\u1ea7m c\u01a1 b\u1ea3n c\u1ea7n tr\u00e1nh c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng sai l\u1ea7m n\u00e0y:<\/p>\n<ol>\n<li>\n<h3 id=\"khong-toi-uu-trang-dich\">10.1 Kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00edch<\/h3>\n<p>M\u1ed9t ph\u1ea7n quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 s\u1eed d\u1ee5ng <span style=\"color: red;\">Google Ads<\/span> th\u00e0nh c\u00f4ng l\u00e0 \u0111\u1ea3m b\u1ea3o trang \u0111\u00edch c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Trang \u0111\u00edch l\u00e0 trang web m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Th\u1eddi gian ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi c\u00f3 h\u1ea1n, v\u00ec v\u1eady h\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ho\u1ea1t \u0111\u1ed9ng n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o trang c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n, thu\u1eadn ti\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o trang \u0111\u00edch c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 nh\u1ea5p chu\u1ed9t th\u00e0nh doanh s\u1ed1. \u0110\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n, h\u00e3y cung c\u1ea5p m\u1ed9t t\u00f9y ch\u1ecdn d\u1ec5 d\u00e0ng v\u00e0 n\u1ed5i b\u1eadt \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng, li\u00ean h\u1ec7 v\u1edbi qu\u1ea7y l\u1ec5 t\u00e2n, h\u1ecfi v\u1ec1 vi\u1ec7c thu\u00ea m\u1ed9t kh\u00f4ng gian ho\u1eb7c b\u1ea5t k\u1ef3 t\u00f9y ch\u1ecdn n\u00e0o kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u.<\/p>\n<\/li>\n<li>\n<h3 id=\"khong-nham-dung-doi-tuong\">10.2 Kh\u00f4ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n<p>M\u1ed9t trong nh\u1eefng b\u00ed m\u1eadt \u0111\u1ec3 qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) l\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty SEO c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Orlando. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n n\u00ean \u0111i\u1ec1u ch\u1ec9nh qu\u1ea3ng c\u00e1o v\u00e0 trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 mi\u1ec1n Nam Hoa K\u1ef3 ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng Orlando quan t\u00e2m.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t kh\u00e1ch s\u1ea1n \u1edf Venice Beach, b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc ph\u00f9 h\u1ee3p c\u1ee7a du kh\u00e1ch \u0111\u1ebfn th\u00e0nh ph\u1ed1. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111i v\u00e0o c\u00e0i \u0111\u1eb7t nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd c\u1ee7a chi\u1ebfn d\u1ecbch <span style=\"color: red;\">Google Ads<\/span> c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m khu v\u1ef1c c\u1ee7a b\u1ea1n trong khi lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng.<\/p>\n<\/li>\n<li>\n<h3 id=\"khong-theo-doi-chinh-xac\">10.3 Kh\u00f4ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ch\u00ednh x\u00e1c<\/h3>\n<p>M\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a SEO v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn l\u00e0 hi\u1ec3u v\u00e0 theo d\u00f5i ch\u00ednh x\u00e1c c\u00e1c chuy\u1ec3n \u0111\u1ed5i. Chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra khi ai \u0111\u00f3 xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n th\u00eam h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 mua s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u0103ng k\u00fd trang web.<\/p>\n<p>Ph\u00e2n t\u00edch v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ki\u1ec3u d\u00e1ng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh t\u1eeb \u0111\u00f3, d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n v\u1ec1 chi ph\u00ed.<\/p>\n<\/li>\n<\/ol>\n<h2 id=\"ket-luan\">11. K\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"color: red;\">Google Hotel Ads<\/span> cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf. <span style=\"color: red;\">Google Hotel Ads<\/span> cung c\u1ea5p nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau, bao g\u1ed3m c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p>Tuy nhi\u00ean, m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n ph\u1ea3i \u0111\u01b0\u1ee3c tu\u00e2n theo \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hi\u1ec7u qu\u1ea3. Kh\u00e1ch s\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t trang web m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng b\u1ee9c \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn. Ngo\u00e0i ra, h\u1ecd ph\u1ea3i cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng ch\u00ednh x\u00e1c v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n<hr>\n<h2 id=\"cau-hoi-thuong-gap\">12. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3 id=\"cau-hoi-1\"><strong><span style=\"color: red;\">Google Ads<\/span> ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n<p><span style=\"color: red;\">Google Ads<\/span> cho ph\u00e9p kh\u00e1ch s\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 c\u00e1c trang web \u0111\u1ed1i t\u00e1c. Kh\u00e1ch s\u1ea1n \u0111\u1ea5u gi\u00e1 t\u1eeb kh\u00f3a v\u00e0 tr\u1ea3 ti\u1ec1n khi m\u1ecdi ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n<h3 id=\"cau-hoi-2\"><strong>L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh?<\/strong><\/h3>\n<p>ROI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o t\u1eeb qu\u1ea3ng c\u00e1o v\u00e0 so s\u00e1nh doanh thu v\u1edbi chi ti\u00eau qu\u1ea3ng c\u00e1o. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a AdWords gi\u00fap g\u00e1n c\u00e1c l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng cho qu\u1ea3ng c\u00e1o.<\/p>\n<h3 id=\"cau-hoi-3\"><strong>L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh chi ti\u00eau qu\u00e1 m\u1ee9c cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh?<\/strong><\/h3>\n<p>C\u00f3 th\u1ec3 tr\u00e1nh chi ti\u00eau qu\u00e1 m\u1ee9c b\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch &#8211; t\u1ea1m d\u1eebng c\u00e1c t\u1eeb kh\u00f3a ho\u1ea1t \u0111\u1ed9ng k\u00e9m, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u, t\u1eadp trung chi ti\u00eau trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb l\u1ea1i. \u0110\u1eb7t gi\u1edbi h\u1ea1n chi ti\u00eau.<\/p>\n<h3 id=\"cau-hoi-4\"><strong>T\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi qu\u1ea3ng c\u00e1o th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng?<\/strong><\/h3>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c t\u0103ng nhanh ch\u00f3ng, v\u00ec v\u1eady vi\u1ec7c c\u00f3 c\u00e1c trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o (nh\u01b0 qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n m\u1edf r\u1ed9ng) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3n th\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u1eeb \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n<h3 id=\"cau-hoi-5\"><strong>L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn trong <span style=\"color: red;\">Google Ads<\/span>?<\/strong><\/h3>\n<p>Nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn bao g\u1ed3m nh\u1eafm m\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng, c\u00e1c trang \u0111\u00edch y\u1ebfu, kh\u00f4ng gi\u00e1m s\u00e1t b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm v\u00e0 kh\u00f4ng th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u kh\u00e1c nhau. C\u00f3 KPI r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a.<\/p>\n<h3 id=\"cau-hoi-6\"><strong>L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch s\u1ea1n c\u00e2n b\u1eb1ng gi\u1eefa l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi <span style=\"color: red;\">Google Ads<\/span>?<\/strong><\/h3>\n<p>Vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p gi\u1eefa l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng t\u00ecm ki\u1ebfm tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ea3 ph\u00ed ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng kh\u00e1ch s\u1ea1n. Gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t k\u00eanh v\u00e0 c\u1ed1 g\u1eafng gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed theo th\u1eddi gian.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00ed Quy\u1ebft Ch\u1ea1y Qu\u1ea3ng C\u00e1o Google Ads Hi\u1ec7u Qu\u1ea3 Cho Kh\u00e1ch S\u1ea1n (2024) Trong k\u1ef7 nguy\u00ean s\u1ed1, kh\u00e1ch h\u00e0ng lu\u00f4n k\u1ebft n\u1ed1i. Theo m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi d\u00e0nh 6 gi\u1edd 42 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean m\u1ea1ng. V\u00ec v\u1eady, vi\u1ec7c hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445889"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445884"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}