{"id":445806,"date":"2025-02-26T07:03:20","date_gmt":"2025-02-26T07:03:20","guid":{"rendered":"https:\/\/otavietnam.com\/google-hotel-tuan-thu-dma-tac-dong-den-khach-san\/"},"modified":"2025-02-26T07:03:20","modified_gmt":"2025-02-26T07:03:20","slug":"google-hotel-tuan-thu-dma-tac-dong-den-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-hotel-tuan-thu-dma-tac-dong-den-khach-san\/","title":{"rendered":"Google Hotel: Tu\u00e2n Th\u1ee7 DMA & T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"

Thay \u0111\u1ed5i Trang Kh\u00e1ch s\u1ea1n c\u1ee7a Google: Tu\u00e2n th\u1ee7 DMA v\u00e0 T\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3<\/h1>\n

Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, vi\u1ec7c gi\u1edbi thi\u1ec7u \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) g\u1ea7n \u0111\u00e2y c\u1ee7a \u1ee6y ban Ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u1eb7t ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c g\u00e3 kh\u1ed5ng l\u1ed3 internet nh\u01b0 Google. Trong s\u1ed1 c\u00e1c l\u0129nh v\u1ef1c b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c quy \u0111\u1ecbnh n\u00e0y, ng\u00e0nh du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch s\u1ea1n<\/strong>, \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 c\u00e1ch th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n

Hi\u1ec3u R\u00f5 Nh\u1eefng Thay \u0110\u1ed5i<\/h2>\n

Google, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ean ch\u01a1i n\u1ed5i b\u1eadt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi DMA, \u0111\u00e3 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ec3 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng trong c\u00e1c l\u0129nh v\u1ef1c t\u00ecm ki\u1ebfm theo chi\u1ec1u d\u1ecdc nh\u01b0 du l\u1ecbch, v\u1edbi s\u1ef1 t\u1eadp trung \u0111\u00e1ng k\u1ec3 v\u00e0o l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n<\/strong>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch c\u00e1c s\u1eeda \u0111\u1ed5i ch\u00ednh:<\/p>\n

1. B\u1ed9 L\u1ecdc B\u1ed5 Sung<\/h3>\n

M\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quan s\u00e1t th\u1ea5y \u1edf \u0111\u1ea7u trang k\u1ebft qu\u1ea3, n\u01a1i c\u00e1c b\u1ed9 l\u1ecdc b\u1ed5 sung \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p. \u0110\u00e1ng ch\u00fa \u00fd, ng\u00e0y l\u01b0u tr\u00fa kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt trong ph\u1ea7n Qu\u1ea3ng c\u00e1o Kh\u00e1ch s\u1ea1n<\/strong>, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c th\u00f4ng s\u1ed1 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/p>\n

\"B\u1ed9<\/div>\n

2. Gi\u1edbi Thi\u1ec7u Ch\u00e8n “\u0110\u1ecba \u0110i\u1ec3m Trang Web”<\/h3>\n

M\u1ed9t b\u1ed5 sung \u0111\u00e1ng ch\u00fa \u00fd v\u00e0o b\u1ed1 c\u1ee5c l\u00e0 vi\u1ec7c bao g\u1ed3m m\u1ed9t ph\u1ea7n m\u1edbi c\u00f3 ti\u00eau \u0111\u1ec1 “\u0110\u1ecba \u0110i\u1ec3m Trang Web”. Ph\u00e2n \u0111o\u1ea1n n\u00e0y gi\u1edbi thi\u1ec7u n\u1ed9i dung kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1c \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA), n\u1ec1n t\u1ea3ng Metasearch v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn vi\u00ean \u0111\u1ecba ph\u01b0\u01a1ng – c\u00e1c th\u1ef1c th\u1ec3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi \u1ee6y ban Ch\u00e2u \u00c2u. \u0110i\u1ec1u c\u1ea7n thi\u1ebft c\u1ea7n l\u01b0u \u00fd l\u00e0 ph\u1ea7n n\u00e0y c\u00f3 n\u1ed9i dung t\u1eeb c\u00e1c b\u00ean trung gian thay v\u00ec tr\u1ef1c ti\u1ebfp t\u1eeb ch\u00ednh c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>.<\/p>\n

\"C\u00e1c<\/div>\n

3. \u0110a D\u1ea1ng H\u00f3a \u0110\u00e1nh Gi\u00e1 C\u1ee7a Kh\u00e1ch<\/h3>\n

Trong m\u1ed9t n\u1ed7 l\u1ef1c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n, Google \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c ngu\u1ed3n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch ngo\u00e0i n\u1ec1n t\u1ea3ng c\u1ee7a ri\u00eang m\u00ecnh. C\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i nh\u01b0 TripAdvisor v\u00e0 OTA nh\u01b0 Booking.com hi\u1ec7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 x\u1ebfp h\u1ea1ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong>.<\/p>\n

T\u00e1c \u0110\u1ed9ng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n<\/h2>\n

M\u1eb7c d\u00f9 t\u00e1c \u0111\u1ed9ng ch\u00ednh x\u00e1c c\u1ee7a nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c l\u00e0m s\u00e1ng t\u1ecf ho\u00e0n to\u00e0n, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i d\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng:<\/p>\n

1. T\u0103ng C\u01b0\u1eddng Nh\u1ea5n M\u1ea1nh V\u00e0o Qu\u1ea3ng C\u00e1o Tr\u1ea3 Ph\u00ed<\/h3>\n

V\u1edbi b\u1ed1 c\u1ee5c s\u1eeda \u0111\u1ed5i c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao h\u01a1n cho OTA v\u00e0 c\u00e1c b\u00ean trung gian, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh c\u1ea7n ph\u00e2n b\u1ed5 th\u00eam ngu\u1ed3n l\u1ef1c cho c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed. \u0110\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o ti\u1ebfp t\u1ee5c truy c\u1eadp v\u00e0o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

2. T\u1eadp Trung N\u00e2ng Cao V\u00e0o S\u1ef1 Kh\u00e1c Bi\u1ec7t<\/h3>\n

Gi\u1eefa m\u1ed9t b\u1ed1i c\u1ea3nh n\u01a1i n\u1ed9i dung c\u1ee7a b\u00ean th\u1ee9 ba \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i t\u0103ng g\u1ea5p \u0111\u00f4i n\u1ed7 l\u1ef1c \u0111\u1ec3 ph\u00e2n bi\u1ec7t m\u00ecnh. Nh\u1ea5n m\u1ea1nh c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch \u0111\u1eb7c bi\u1ec7t v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n

3. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Vi\u1ec7c Gi\u00e1m S\u00e1t V\u00e0 Th\u00edch \u1ee8ng<\/h3>\n

Khi h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng ph\u00e1t tri\u1ec3n ti\u1ebfp theo v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 xoay tr\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

K\u1ebft Lu\u1eadn<\/h2>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi cho c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn, v\u1edbi c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a Google tr\u1ea3i qua nh\u1eefng s\u1eeda \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 do k\u1ebft qu\u1ea3 n\u00e0y. M\u1eb7c d\u00f9 nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01b0a ra nh\u1eefng th\u00e1ch th\u1ee9c, nh\u01b0ng ch\u00fang c\u0169ng mang l\u1ea1i c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd, n\u00e2ng cao c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u00e0 th\u00edch \u1ee9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft s\u1ef1 \u0111\u1ed5i m\u1edbi, t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u01b0u ti\u00ean s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng.<\/p>\n

Khi h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng ph\u00e1t tri\u1ec3n ti\u1ebfp theo v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 xoay tr\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c SEO cho Kh\u00e1ch s\u1ea1n trong b\u1ed1i c\u1ea3nh DMA<\/h2>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, vi\u1ec7c th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i do \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) mang l\u1ea1i l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c SEO quan tr\u1ecdng m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u00ean xem x\u00e9t:<\/p>\n

1. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a to\u00e0n di\u1ec7n<\/h3>\n

X\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c SEO th\u00e0nh c\u00f4ng n\u00e0o. C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1eadt ng\u1eef v\u00e0 c\u1ee5m t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 c\u00e1c thu\u1eadt ng\u1eef chung chung h\u01a1n nh\u01b0 “kh\u00e1ch s\u1ea1n<\/strong> [\u0111\u1ecba \u0111i\u1ec3m]” ho\u1eb7c “kh\u00e1ch s\u1ea1n<\/strong> gi\u00e1 r\u1ebb \u1edf [\u0111\u1ecba \u0111i\u1ec3m]”.<\/p>\n

2. T\u1ed1i \u01b0u h\u00f3a tr\u00ean trang<\/h3>\n

T\u1ed1i \u01b0u h\u00f3a tr\u00ean trang li\u00ean quan \u0111\u1ebfn vi\u1ec7c tinh ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau tr\u00ean trang web c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a n\u00f3 tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs). \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 meta, ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung trang b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan. Ngo\u00e0i ra, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a h\u1ecd th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nhanh ch\u00f3ng v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n

3. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao<\/h3>\n

X\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c t\u1eeb c\u00e1c trang web c\u00f3 uy t\u00edn kh\u00e1c. C\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 th\u1ea9m quy\u1ec1n c\u1ee7a trang web v\u00e0 x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong>. C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c blog v\u00e0 \u1ea5n ph\u1ea9m trong ng\u00e0nh, \u0111\u1ed3ng th\u1eddi tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

\"X\u00e2y<\/div>\n

4. T\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch Google My Business (GMB)<\/h3>\n

Danh s\u00e1ch Google My Business (GMB) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a h\u1ecd. C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng danh s\u00e1ch GMB c\u1ee7a h\u1ecd ch\u00ednh x\u00e1c, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan, \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7 ch\u00ednh x\u00e1c. Th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb GMB.<\/p>\n

\"T\u1ed1i<\/div>\n

5. Qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn<\/h3>\n

Danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> n\u00ean ch\u1ee7 \u0111\u1ed9ng theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 chuy\u00ean nghi\u1ec7p, gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m v\u00e0 y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. C\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

6. S\u1eed d\u1ee5ng n\u1ed9i dung \u0111a d\u1ea1ng<\/h3>\n

Ngo\u00e0i v\u0103n b\u1ea3n, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau nh\u01b0 h\u00ecnh \u1ea3nh, video v\u00e0 infographics \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n th\u1eddi gian \u1edf l\u1ea1i tr\u00ean trang web. Video v\u1ec1 kh\u00e1ch s\u1ea1n<\/strong>, ph\u00f2ng v\u00e0 ti\u1ec7n nghi c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

7. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/h3>\n

S\u1eed d\u1ee5ng Google Analytics v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web kh\u00e1c \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch SEO. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap b\u1ea1n hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111i\u1ec1u g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c SEO m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n

8. Th\u00edch \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a DMA<\/h3>\n

Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c thay \u0111\u1ed5i m\u1edbi nh\u1ea5t c\u1ee7a DMA v\u00e0 c\u00e1ch ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> tr\u00ean Google. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean trang web v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng OTA.<\/p>\n

B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd, thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n v\u00e0o trang web c\u1ee7a h\u1ecd v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>, SEO l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng n\u00e0o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thay \u0111\u1ed5i Trang Kh\u00e1ch s\u1ea1n c\u1ee7a Google: Tu\u00e2n th\u1ee7 DMA v\u00e0 T\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 Trong b\u1ed1i c\u1ea3nh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a t\u00ecm ki\u1ebfm v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, vi\u1ec7c gi\u1edbi thi\u1ec7u \u0110\u1ea1o lu\u1eadt Th\u1ecb tr\u01b0\u1eddng K\u1ef9 thu\u1eadt s\u1ed1 (DMA) g\u1ea7n \u0111\u00e2y c\u1ee7a \u1ee6y ban Ch\u00e2u \u00c2u \u0111\u00e3 \u0111\u1eb7t ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng […]<\/p>\n","protected":false},"author":1,"featured_media":445801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445806"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445801"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}