{"id":445789,"date":"2025-02-26T05:53:26","date_gmt":"2025-02-26T05:53:26","guid":{"rendered":"https:\/\/otavietnam.com\/cap-nhat-microsoft-advertising-2024-giai-phap-dot-pha-cho-khach-san\/"},"modified":"2025-02-26T05:53:26","modified_gmt":"2025-02-26T05:53:26","slug":"cap-nhat-microsoft-advertising-2024-giai-phap-dot-pha-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/cap-nhat-microsoft-advertising-2024-giai-phap-dot-pha-cho-khach-san\/","title":{"rendered":"C\u1eadp nh\u1eadt Microsoft Advertising 2024: Gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 cho kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

C\u1eadp nh\u1eadt Microsoft Advertising th\u00e1ng 3 n\u0103m 2024: B\u01b0\u1edbc ngo\u1eb7t cho ng\u00e0nh Kh\u00e1ch s\u1ea1n<\/h1>\n
\n \"C\u1eadp\n <\/div>\n

Th\u00e1ng 3 n\u0103m 2024, Microsoft Advertising \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt h\u1ee9a h\u1eb9n s\u1ebd thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, bao g\u1ed3m vi\u1ec7c tri\u1ec3n khai to\u00e0n c\u1ea7u chi\u1ebfn d\u1ecbch Performance Max \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb l\u00e2u. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y mang \u0111\u1ebfn v\u00f4 s\u1ed1 c\u01a1 h\u1ed9i \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

T\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c kh\u1ea3 n\u0103ng AI ti\u00ean ti\u1ebfn \u0111\u1ebfn vi\u1ec7c n\u1eafm b\u1eaft s\u1ee9c m\u1ea1nh c\u1ee7a k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh th\u00f4ng qua ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh, b\u00e0i vi\u1ebft n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u1ea5t c\u1ee7a Microsoft Advertising c\u00f3 th\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n<\/strong>, \u0111\u1ea3m b\u1ea3o c\u01a1 s\u1edf kinh doanh c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac.<\/p>\n

Performance Max hi\u1ec7n \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Tin tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n<\/strong>: C\u00e1c chi\u1ebfn d\u1ecbch Performance Max (PMAX) c\u1ee7a Microsoft Advertising hi\u1ec7n \u0111\u00e3 c\u00f3 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\n \"Chi\u1ebfn\n <\/div>\n

PMAX s\u1eed d\u1ee5ng AI ti\u00ean ti\u1ebfn \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch, t\u1eeb t\u1ea1o t\u00e0i s\u1ea3n \u0111\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng, h\u1ee9a h\u1eb9n chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n v\u1edbi n\u1ed7 l\u1ef1c t\u1ed1i thi\u1ec3u. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean nhi\u1ec1u k\u00eanh, \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Qu\u1ea3n l\u00fd ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh trong Microsoft Advertising Editor<\/h2>\n

Vi\u1ec7c n\u00e2ng cao qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\n \"Qu\u1ea3n\n <\/div>\n

Microsoft Advertising Editor hi\u1ec7n h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd h\u00e0ng lo\u1ea1t c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh, cho ph\u00e9p c\u00e1c nh\u00e0 kh\u00e1ch s\u1ea1n<\/strong> nhanh ch\u00f3ng c\u1eadp nh\u1eadt v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u00e0i s\u1ea3n tr\u1ef1c quan h\u1ea5p d\u1eabn. H\u1ecd c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh m\u1edbi, ch\u1ec9nh s\u1eeda c\u00e1c ti\u1ec7n \u00edch hi\u1ec7n c\u00f3 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c li\u00ean k\u1ebft h\u00e0ng lo\u1ea1t ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t. T\u00ednh n\u0103ng n\u00e0y l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 cho vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c ti\u1ec7n nghi, ph\u00f2ng v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> b\u1ea1n \u1edf quy m\u00f4 l\u1edbn, l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf 32 th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00e3 m\u1edf r\u1ed9ng sang 32 th\u1ecb tr\u01b0\u1eddng, mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 kh\u00e1ch s\u1ea1n<\/strong> m\u1ed9t n\u1ec1n t\u1ea3ng r\u1ed9ng l\u1edbn h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3. Nh\u1eefng qu\u1ea3ng c\u00e1o tr\u1ef1c quan phong ph\u00fa n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang web ph\u1ed5 bi\u1ebfn nh\u01b0 MSN, Microsoft Start v\u00e0 Outlook, mang \u0111\u1ebfn c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

Qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn th\u00f4ng qua Connected TV v\u00e0 kho qu\u1ea3ng c\u00e1o Netflix<\/h2>\n

Vi\u1ec7c gi\u1edbi thi\u1ec7u qu\u1ea3ng c\u00e1o Connected TV (CTV), bao g\u1ed3m kho qu\u1ea3ng c\u00e1o Netflix, m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi xem \u0111ang \u0111\u1eafm m\u00ecnh trong lo\u1ea1t phim ho\u1eb7c phim Netflix y\u00eau th\u00edch c\u1ee7a h\u1ecd. B\u1ea3n c\u1eadp nh\u1eadt n\u00e0y cho ph\u00e9p k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng, ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1n gi\u1ea3 tham gia s\u00e2u v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng.<\/p>\n

Nh\u00f3m s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u1edbi nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cho chi\u1ebfn d\u1ecbch mua s\u1eafm<\/h2>\n
\n \"Nh\u00e3n\n <\/div>\n

S\u1eafp t\u1edbi, nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ebd \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u1ea3ng c\u00e1o xuy\u00ean bi\u00ean gi\u1edbi cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0ng h\u00f3a ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng, theo m\u1ed9t thu\u1ed9c t\u00ednh chung \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> mu\u1ed1n t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb b\u00e1n l\u1ebb c\u1ee7a h\u1ecd tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n

T\u00ecm hi\u1ec3u v\u1ec1 Nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u trong Chi\u1ebfn d\u1ecbch mua s\u1eafm<\/strong><\/h3>\n
\n \"Nh\u00e3n\n <\/div>\n

Nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh chung, ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00f4n ng\u1eef, danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. T\u00ednh n\u0103ng n\u00e0y \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 cho ph\u00e9p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/strong> nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau. M\u1eb7c d\u00f9 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb, kh\u00e1i ni\u1ec7m v\u1ec1 nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u1eabn c\u00f3 ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c cho ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>.<\/p>\n

\u1ee8ng d\u1ee5ng s\u00e1ng t\u1ea1o cho kh\u00e1ch s\u1ea1n<\/strong><\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> cung c\u1ea5p v\u00f4 s\u1ed1 tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 ngo\u00e0i vi\u1ec7c \u0111\u1eb7t ph\u00f2ng, t\u1eeb \u0103n u\u1ed1ng ngon mi\u1ec7ng v\u00e0 tr\u1ecb li\u1ec7u spa \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ed9c quy\u1ec1n v\u00e0 h\u00e0ng h\u00f3a mang th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o:<\/p>\n

    \n
  • Tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c g\u00f3i \u0103n u\u1ed1ng \u0111\u1eb7c bi\u1ec7t ho\u1eb7c \u0111\u1eb7t ch\u1ed7 cho c\u00e1c nh\u00e0 h\u00e0ng trong khu\u00f4n vi\u00ean c\u1ee7a h\u1ecd, ph\u00e2n lo\u1ea1i ch\u00fang theo nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u “\u0102n u\u1ed1ng” \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n
  • D\u1ecbch v\u1ee5 spa:<\/strong> Nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u1ecbch v\u1ee5 spa c\u1ee7a h\u1ecd, nh\u00f3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb kh\u00e1c nhau ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t theo m\u00f9a \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 th\u01b0 gi\u00e3n v\u00e0 nu\u00f4ng chi\u1ec1u.<\/li>\n
  • H\u00e0ng h\u00f3a:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cung c\u1ea5p m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y, t\u1eeb kh\u0103n tr\u1ea3i gi\u01b0\u1eddng sang tr\u1ecdng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m spa.<\/li>\n
  • V\u00e9 s\u1ef1 ki\u1ec7n:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u00f2a nh\u1ea1c, ch\u01b0\u01a1ng tr\u00ecnh ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ec3 qu\u1ea3ng c\u00e1o b\u00e1n v\u00e9, ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn gi\u1ea3i tr\u00ed \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<\/ul>\n

    Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 T\u00e1c \u0111\u1ed9ng<\/strong><\/h3>\n

    M\u1ed1i quan t\u00e2m ch\u00ednh khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb \u1edf \u0111\u00e2u v\u00e0 ch\u00fang c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o. Theo truy\u1ec1n th\u1ed1ng, qu\u1ea3ng c\u00e1o mua s\u1eafm xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 tr\u00ean c\u00e1c m\u1ea1ng \u0111\u1ed1i t\u00e1c, bao g\u1ed3m c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web trong m\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n

      \n
    • Trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERP):<\/strong> Qu\u1ea3ng c\u00e1o mua s\u1eafm cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m du l\u1ecbch, l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/li>\n
    • M\u1ea1ng \u0111\u1ed1i t\u00e1c:<\/strong> M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u1ebfn c\u00e1c trang web v\u00e0 m\u1ea1ng \u0111\u1ed1i t\u00e1c l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> cho \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n, c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u1eb7t ph\u00f2ng.<\/li>\n
    • N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u1ed1ng cho qu\u1ea3ng c\u00e1o mua s\u1eafm, nh\u01b0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng trong giai \u0111o\u1ea1n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a k\u1ebf ho\u1ea1ch du l\u1ecbch c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

      Gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m<\/strong><\/h3>\n
        \n
      • Th\u00edch \u1ee9ng v\u00e0 S\u00e1ng t\u1ea1o:<\/strong> S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u cho kh\u00e1ch s\u1ea1n<\/strong> n\u1eb1m \u1edf vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o c\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 “s\u1ea3n ph\u1ea9m” trong ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u mua s\u1eafm, \u0111\u1ea3m b\u1ea3o ch\u00fang h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ch\u00ednh x\u00e1c.<\/li>\n
      • Tu\u00e2n th\u1ee7 v\u00e0 H\u01b0\u1edbng d\u1eabn:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm, t\u1eadp trung v\u00e0o t\u00ednh minh b\u1ea1ch v\u00e0 ch\u00ednh x\u00e1c trong qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd.<\/li>\n
      • Theo d\u00f5i v\u00e0 T\u1ed1i \u01b0u h\u00f3a:<\/strong> Th\u1ef1c hi\u1ec7n c\u00e1c c\u01a1 ch\u1ebf theo d\u00f5i \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

        T\u1ea1i sao c\u00e1c nh\u00e0 kh\u00e1ch s\u1ea1n<\/strong> n\u00ean quan t\u00e2m<\/h2>\n

        C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt th\u00e1ng 3 n\u0103m 2024 c\u1ee7a Microsoft Advertising l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t cho ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>. Nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Cho d\u00f9 th\u00f4ng qua t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean AI, qu\u1ea3ng c\u00e1o tr\u1ef1c quan tuy\u1ec7t \u0111\u1eb9p hay nh\u00f3m s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 kh\u00e1ch s\u1ea1n<\/strong> hi\u1ec7n c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n theo \u00fd c\u1ee7a h\u1ecd \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1eb7t ph\u00f2ng v\u00e0 n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

        T\u1eadn d\u1ee5ng Microsoft Advertising cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/strong><\/h3>\n
          \n
        1. N\u1eafm b\u1eaft AI v\u1edbi Performance Max:<\/strong> S\u1eed d\u1ee5ng PMAX \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111a k\u00eanh hi\u1ec7u qu\u1ea3, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/li>\n
        2. Gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u1eb1ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng h\u00ecnh \u1ea3nh:<\/strong> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng qu\u1ea3n l\u00fd h\u00e0ng lo\u1ea1t \u0111\u1ec3 gi\u1eef cho t\u00e0i s\u1ea3n tr\u1ef1c quan c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n
        3. M\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n b\u1eb1ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb:<\/strong> T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> b\u1ea1n.<\/li>\n
        4. K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n tr\u00ean Connected TV:<\/strong> Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean CTV v\u00e0 Netflix.<\/li>\n
        5. T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n l\u1ebb b\u1eb1ng nh\u00e3n ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u:<\/strong> Qu\u1ea3n l\u00fd v\u00e0 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 b\u00e1n l\u1ebb c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> b\u1ea1n cho kh\u00e1n gi\u1ea3 qu\u1ed1c t\u1ebf.<\/li>\n<\/ol>\n

          Khi ch\u00fang ta b\u01b0\u1edbc v\u00e0o m\u00f9a du l\u1ecbch h\u00e8 n\u0103m 2024, c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a Microsoft Advertising mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 kh\u00e1ch s\u1ea1n<\/strong> nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/strong> c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng m\u1edbi n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd m\u00e0 c\u00f2n t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i \u00fd ngh\u0129a h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. H\u00e3y n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong m\u1ed9t b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea1nh tranh.<\/p>\n","protected":false},"excerpt":{"rendered":"

          C\u1eadp nh\u1eadt Microsoft Advertising th\u00e1ng 3 n\u0103m 2024: B\u01b0\u1edbc ngo\u1eb7t cho ng\u00e0nh Kh\u00e1ch s\u1ea1n Th\u00e1ng 3 n\u0103m 2024, Microsoft Advertising \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t lo\u1ea1t c\u00e1c c\u1eadp nh\u1eadt h\u1ee9a h\u1eb9n s\u1ebd thay \u0111\u1ed5i b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, bao g\u1ed3m vi\u1ec7c tri\u1ec3n khai to\u00e0n c\u1ea7u chi\u1ebfn d\u1ecbch Performance Max \u0111\u01b0\u1ee3c mong \u0111\u1ee3i t\u1eeb […]<\/p>\n","protected":false},"author":1,"featured_media":445784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445789"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445784"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}