{"id":445675,"date":"2025-02-24T03:52:48","date_gmt":"2025-02-24T03:52:48","guid":{"rendered":"https:\/\/otavietnam.com\/marketing-ky-thuat-so-khach-san-xu-huong-moi-nhat-2024\/"},"modified":"2025-02-24T03:52:48","modified_gmt":"2025-02-24T03:52:48","slug":"marketing-ky-thuat-so-khach-san-xu-huong-moi-nhat-2024","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-ky-thuat-so-khach-san-xu-huong-moi-nhat-2024\/","title":{"rendered":"Marketing k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1ch s\u1ea1n: Xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t 2024"},"content":{"rendered":"

Xu H\u01b0\u1edbng Marketing K\u1ef9 Thu\u1eadt S\u1ed1<\/span> M\u1edbi Nh\u1ea5t Cho Kh\u00e1ch S\u1ea1n<\/span> 2024<\/h1>\n
\n\t\t\"Marketing\n\t<\/div>\n

Ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> lu\u00f4n ph\u1ea3i th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/span> v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng t\u01b0\u01a1ng lai trong ng\u00e0nh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

Theo nghi\u00ean c\u1ee9u, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi d\u00f9ng Facebook (52%) \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb \u1ea3nh du l\u1ecbch c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 \u0111\u1eb7t kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5. H\u01a1n n\u1eefa, c\u00e1c trang web c\u00f3 video c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google cao h\u01a1n 53 l\u1ea7n so v\u1edbi c\u00e1c trang web kh\u00f4ng c\u00f3 video.<\/p>\n

Nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y cho th\u1ea5y \u0111i\u1ec1u g\u00ec? \u0110\u1ec3 th\u00e0nh c\u00f4ng, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi nh\u1ea5t trong ng\u00e0nh marketing k\u1ef9 thu\u1eadt s\u1ed1<\/span>. V\u1edbi ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1eb7t kh\u00e1ch s\u1ea1n<\/span> tr\u1ef1c tuy\u1ebfn, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> ph\u1ea3i duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn h\u1ea5p d\u1eabn.<\/p>\n

\n\t\t\"Chi\u1ebfn\n\t<\/div>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng t\u01b0\u01a1ng lai trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span>, kh\u00e1ch s\u1ea1n<\/span> c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a v\u00e0 h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y gi\u1ea3m, doanh thu th\u1ea5p h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 m\u1ea5t th\u1ecb ph\u1ea7n v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khai th\u00e1c t\u1ed1t h\u01a1n c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong marketing k\u1ef9 thu\u1eadt s\u1ed1<\/span> trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span>.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t b\u01b0\u1edbc, \u0111\u00e2y l\u00e0 t\u00e1m xu h\u01b0\u1edbng trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> \u0111ang th\u1ed1ng tr\u1ecb. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam!<\/p>\n

8 Xu H\u01b0\u1edbng Marketing K\u1ef9 Thu\u1eadt S\u1ed1<\/span> M\u1edbi Nh\u1ea5t Cho Kh\u00e1ch S\u1ea1n<\/span><\/h2>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> ng\u00e0y c\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t doanh thu. Do \u0111\u00f3, chatbot kh\u00e1ch s\u1ea1n<\/span> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n

\n\t\t\"Chatbot\n\t<\/div>\n

Trong t\u01b0\u01a1ng lai, chatbot s\u1ebd x\u1eed l\u00fd c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch v\u1ec1 \u0111\u1eb7t ph\u00f2ng, ph\u00f2ng kh\u00e1ch s\u1ea1n<\/span>, ti\u1ec7n nghi kh\u00e1ch s\u1ea1n<\/span>, gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i, th\u1ee7 t\u1ee5c nh\u1eadn\/tr\u1ea3 ph\u00f2ng v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i xu h\u01b0\u1edbng kh\u00e1c \u0111ang chi\u1ebfm l\u0129nh ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span>:<\/p>\n

1. C\u00e1 Nh\u00e2n H\u00f3a v\u00e0 Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch. V\u00ed d\u1ee5: kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ti\u1ec7n nghi trong ph\u00f2ng t\u00f9y ch\u1ec9nh, c\u00e1c \u0111\u1ec1 xu\u1ea5t ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn trong khu v\u1ef1c l\u00e2n c\u1eadn, c\u00e1c g\u00f3i \u0111\u1eb7c bi\u1ec7t xung quanh ng\u00e0y sinh nh\u1eadt v\u00e0 ng\u00e0y k\u1ef7 ni\u1ec7m, c\u0169ng nh\u01b0 gi\u00e1 c\u1ea3 v\u00e0 n\u00e2ng c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m l\u01b0u tr\u00fa \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb cho m\u1ed7i kh\u00e1ch h\u00e0ng. C\u00e1c l\u1ee3i \u00edch ch\u00ednh bao g\u1ed3m m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch cao h\u01a1n, c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ed1 l\u1ea7n gh\u00e9 th\u0103m l\u1eb7p l\u1ea1i, c\u0169ng nh\u01b0 doanh thu cao h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 n\u00e2ng c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch.<\/p>\n

2. Marketing<\/span> Video v\u00e0 Tham Quan \u1ea2o<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung video v\u00e0 tham quan \u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c quay chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch tr\u1ef1c quan. Nh\u1eefng n\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c h\u1ea1ng m\u1ee5c kh\u00e1c nhau nh\u01b0 video quay b\u1eb1ng m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i gi\u1edbi thi\u1ec7u c\u00e1c ti\u1ec7n nghi b\u00ean ngo\u00e0i, video \u0111i\u1ec7n \u1ea3nh v\u1ec1 c\u00e1c d\u00e3y ph\u00f2ng h\u00e0ng \u0111\u1ea7u, h\u01b0\u1edbng d\u1eabn tham quan \u1ea3o v\u1ec1 kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, tham quan \u1ea3o 3D v\u1ec1 c\u00e1c h\u1ea1ng m\u1ee5c ph\u00f2ng, v.v.<\/p>\n

\n\t\t\"Marketing\n\t<\/div>\n

Cung c\u1ea5p b\u1ea3n xem tr\u01b0\u1edbc s\u1ed1ng \u0111\u1ed9ng v\u1ec1 t\u00e0i s\u1ea3n th\u1ef1c t\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u00f2ng gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1eb7t ph\u00f2ng. \u01afu \u0111i\u1ec3m ch\u00ednh l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n do kh\u00e1ch h\u00e0ng c\u00f3 k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n<\/span> v\u00e0 kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t h\u00f3a so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

3. Marketing<\/span> \u1ea2nh H\u01b0\u1edfng v\u00e0 N\u1ed9i Dung Do Ng\u01b0\u1eddi D\u00f9ng T\u1ea1o<\/h3>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 du l\u1ecbch l\u00e0 th\u1ebf h\u1ec7 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 kh\u00e1ch s\u1ea1n<\/span> m\u1edbi. H\u1ecd th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c blog du l\u1ecbch v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC). \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span> m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1! Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 du l\u1ecbch c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n v\u00ec h\u1ecd mang \u0111\u1ebfn s\u1ef1 g\u1ea7n g\u0169i c\u00e1 nh\u00e2n v\u00e0 n\u1ed5i ti\u1ebfng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tuy\u1ec7t v\u1eddi v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd.<\/p>\n

Do \u0111\u00f3, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n (t\u1ee9c l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n), b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng marketing<\/span> \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. S\u1ef1 tham gia th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

H\u01a1n n\u1eefa, UGC – \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch – l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n<\/span> v\u00e0 nh\u00e0 h\u00e0ng qu\u1ea3ng b\u00e1 uy t\u00edn v\u00e0 t\u00ednh x\u00e1c th\u1ef1c. \u0110\u1ed3ng th\u1eddi, s\u1ee9c m\u1ea1nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang t\u0103ng l\u00ean khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean x\u00e1c th\u1ef1c t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady.<\/p>\n

Ch\u00fang t\u00f4i c\u0169ng d\u1ef1 \u0111o\u00e1n m\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch h\u01a1n n\u1eefa t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn sang nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf v\u00e0 si\u00eau nh\u1ecf, nh\u1ea5n m\u1ea1nh t\u00ednh x\u00e1c th\u1ef1c v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. H\u01a1n n\u1eefa, c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u1edfi AI s\u1ebd c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng v\u00e0 theo d\u00f5i ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, l\u00e0m cho quy tr\u00ecnh tr\u1edf n\u00ean h\u01b0\u1edbng \u0111\u1ebfn d\u1eef li\u1ec7u v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n

4. T\u00ednh B\u1ec1n V\u1eefng v\u00e0 C\u00e1c Ho\u1ea1t \u0110\u1ed9ng Th\u00e2n Thi\u1ec7n V\u1edbi M\u00f4i Tr\u01b0\u1eddng<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn b\u1ec1n v\u1eefng tr\u00ean c\u00e1c k\u00eanh marketing<\/span>. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m n\u1ed9i dung bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng t\u1ea5m pin m\u1eb7t tr\u1eddi, n\u1ed7 l\u1ef1c b\u1ea3o t\u1ed3n n\u01b0\u1edbc, quy tr\u00ecnh gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i, th\u1ef1c \u0111\u01a1n c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u1ecba ph\u01b0\u01a1ng, v.v.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch t\u1eadp trung c\u00f3 th\u1ec3 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh xanh trong th\u1eddi gian l\u01b0u tr\u00fa. Uy t\u00edn c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n<\/span> xanh thu h\u00fat ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn s\u1ef1 \u01b0u ti\u00ean v\u00e0 \u0111\u1eb7t ph\u00f2ng t\u1eeb nh\u00f3m kh\u00e1ch du l\u1ecbch ng\u00e0y c\u00e0ng t\u0103ng n\u00e0y.<\/p>\n

\n\t\t\"Marketing\n\t<\/div>\n

5. T\u1ed1i \u01afu H\u00f3a T\u00ecm Ki\u1ebfm B\u1eb1ng Gi\u1ecdng N\u00f3i<\/h3>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i nh\u01b0 Alexa v\u00e0 Siri, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n<\/span> xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm do gi\u1ecdng n\u00f3i kh\u1edfi t\u1ea1o. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a d\u00e0i trong l\u1eddi n\u00f3i tr\u00f2 chuy\u1ec7n ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u0103n b\u1ea3n. C\u00e1c kh\u00e1ch s\u1ea1n<\/span> xu\u1ea5t hi\u1ec7n n\u1ed5i b\u1eadt trong c\u00e1c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i c\u00f3 li\u00ean quan s\u1ebd c\u00f3 l\u1ee3i th\u1ebf trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. Best Western Hotels \u0111\u00e3 tri\u1ec3n khai t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.<\/p>\n

6. Xu H\u01b0\u1edbng Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o c\u00e1c \u0111\u1ecbnh d\u1ea1ng video truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1edbi n\u1ed5i nh\u01b0 Instagram Reels v\u00e0 TikTok cho n\u1ed9i dung c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c kh\u1ea3 n\u0103ng bao g\u1ed3m s\u1eed d\u1ee5ng chuy\u1ec3n ti\u1ebfp v\u00e0 nh\u00e3n d\u00e1n \u0111\u1ec3 gi\u1edbi thi\u1ec7u tr\u1ef1c quan c\u00e1c ti\u1ec7n nghi, video vui nh\u1ed9n v\u1ec1 cu\u1ed9c s\u1ed1ng kh\u00e1ch s\u1ea1n<\/span> ‘h\u1eadu tr\u01b0\u1eddng’, kh\u00e1ch m\u1eddi ti\u1ebfp qu\u1ea3n th\u1ec3 hi\u1ec7n nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1c th\u1eed th\u00e1ch video t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng lan truy\u1ec1n m\u1edbi nh\u1ea5t v\u00e0 tham gia s\u1edbm gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb h\u01a1n. L\u1ee3i \u00edch c\u1ee7a video x\u00e3 h\u1ed9i s\u00e1ng t\u1ea1o l\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/p>\n

7. Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u v\u00e0 Marketing<\/span> D\u1ef1a Tr\u00ean AI<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 h\u00e0nh vi tr\u00ean web. C\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a marketing<\/span> v\u00e0 c\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch v\u00e0 AI. Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n d\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao. AI cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t cho c\u00e1c \u01b0u \u0111\u00e3i t\u00f9y ch\u1ec9nh. D\u1eef li\u1ec7u v\u00e0 AI th\u00f4ng b\u00e1o c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

8. Chi\u1ebfn L\u01b0\u1ee3c Marketing<\/span> Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h3>\n

V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm \u01b0u th\u1ebf, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> ph\u1ea3i t\u1eadp trung v\u00e0o s\u1ef1 d\u1ec5 d\u00e0ng duy\u1ec7t web v\u00e0 \u0111\u1eb7t ph\u00f2ng cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i c\u1ee7a trang web, c\u00e1c ti\u1ec7n \u00edch \u0111\u1eb7t ph\u00f2ng ti\u1ec7n l\u1ee3i, qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ecba l\u00fd, qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi kh\u1ea3 n\u0103ng nh\u1ea5p \u0111\u1ec3 g\u1ecdi, v.v.<\/p>\n

Tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng li\u1ec1n m\u1ea1ch cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1, so s\u00e1nh v\u00e0 \u0111\u1eb7t kh\u00e1ch s\u1ea1n<\/span> d\u1ef1a tr\u00ean b\u1ed1i c\u1ea3nh v\u00e0 nhu c\u1ea7u theo th\u1eddi gian th\u1ef1c c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ti\u1ec1m n\u0103ng v\u00e0 \u0111\u1eb7t ph\u00f2ng cao h\u01a1n t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

K\u1ebft Lu\u1eadn<\/h2>\n

Khi ch\u00fang ta k\u1ebft th\u00fac vi\u1ec7c kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai c\u1ee7a marketing<\/span> kh\u00e1ch s\u1ea1n<\/span>, m\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng: n\u0103m 2024 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn; \u0111\u00f3 l\u00e0 m\u1ed9t giao \u0111i\u1ec3m n\u0103ng \u0111\u1ed9ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi, xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

T\u1eeb s\u1ef1 ra \u0111\u1eddi c\u1ee7a AI \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u1ef1 ch\u0103m s\u00f3c, c\u0169ng nh\u01b0 mong mu\u1ed1n chung v\u1ec1 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng v\u00e0 du l\u1ecbch, n\u0103m t\u1edbi mang \u0111\u1ebfn m\u1ed9t s\u1ef1 ti\u1ebfn tri\u1ec3n th\u00fa v\u1ecb cho kh\u00e1ch du l\u1ecbch, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh.<\/p>\n

V\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1ed3n t\u1ea1i, b\u1ea1n ph\u1ea3i th\u00edch nghi. H\u00e3y nh\u1edb r\u1eb1ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n<\/span> l\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n. Do \u0111\u00f3, khi b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y, c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n cu\u1ed1i c\u00f9ng ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

\n

C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p<\/h2>\n

L\u00e0m Th\u1ebf N\u00e0o C\u00e1c Kh\u00e1ch S\u1ea1n<\/span> C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng Marketing<\/span> Video v\u00e0 Tham Quan \u1ea2o \u0110\u1ec3 Thu H\u00fat Kh\u00e1ch H\u00e0ng?<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chuy\u1ebfn tham quan \u1ea3o v\u00e0 video v\u1ec1 t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c ph\u00f2ng, ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat \u0111\u1eb7t ph\u00f2ng. Video mang l\u1ea1i s\u1ef1 s\u1ed1ng \u0111\u1ed9ng cho m\u1ed9t t\u00e0i s\u1ea3n theo nh\u1eefng c\u00e1ch m\u00e0 h\u00ecnh \u1ea3nh t\u0129nh kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

Marketing<\/span> \u1ea2nh H\u01b0\u1edfng L\u00e0 G\u00ec v\u00e0 L\u00e0m Th\u1ebf N\u00e0o C\u00e1c Kh\u00e1ch S\u1ea1n<\/span> C\u00f3 Th\u1ec3 T\u1eadn D\u1ee5ng N\u00f3 M\u1ed9t C\u00e1ch Hi\u1ec7u Qu\u1ea3?<\/h3>\n

Marketing<\/span> \u1ea3nh h\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n<\/span> \u0111\u1ebfn c\u01a1 s\u1edf ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd. X\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 s\u1edf th\u00edch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 uy t\u00edn c\u1ee7a n\u00f3.<\/p>\n

L\u00e0m Th\u1ebf N\u00e0o C\u00e1c Kh\u00e1ch S\u1ea1n<\/span> C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u v\u00e0 AI Cho C\u00e1c Chi\u1ebfn D\u1ecbch Marketing<\/span> Hi\u1ec7u Qu\u1ea3 H\u01a1n?<\/h3>\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 AI, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/span>, c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 tin nh\u1eafn, \u0111\u1ed3ng th\u1eddi d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. AI v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1eabn \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a marketing k\u1ef9 thu\u1eadt s\u1ed1<\/span> trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span>.<\/p>\n

L\u00e0m Th\u1ebf N\u00e0o C\u00e1c Kh\u00e1ch S\u1ea1n<\/span> C\u00f3 Th\u1ec3 \u0110\u1ea3m B\u1ea3o Trang Web C\u1ee7a H\u1ecd \u0110\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a Cho Ng\u01b0\u1eddi D\u00f9ng Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng?<\/h3>\n

\u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang di chuy\u1ec3n, c\u00e1c kh\u00e1ch s\u1ea1n<\/span> ph\u1ea3i \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a h\u1ecd t\u1ea3i nhanh ch\u00f3ng, hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf v\u00e0 cho ph\u00e9p t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng. T\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i cho kh\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Xu H\u01b0\u1edbng Marketing K\u1ef9 Thu\u1eadt S\u1ed1 M\u1edbi Nh\u1ea5t Cho Kh\u00e1ch S\u1ea1n 2024 Ng\u00e0nh kh\u00e1ch s\u1ea1n lu\u00f4n ph\u1ea3i th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd ph\u1ea3i […]<\/p>\n","protected":false},"author":1,"featured_media":445665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-445675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445675"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445665"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}