{"id":445532,"date":"2025-02-23T17:53:27","date_gmt":"2025-02-23T17:53:27","guid":{"rendered":"https:\/\/otavietnam.com\/xu-huong-du-lich-2024-tu-booking-com-click-24\/"},"modified":"2025-02-23T17:53:27","modified_gmt":"2025-02-23T17:53:27","slug":"xu-huong-du-lich-2024-tu-booking-com-click-24","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/xu-huong-du-lich-2024-tu-booking-com-click-24\/","title":{"rendered":"Xu h\u01b0\u1edbng du l\u1ecbch 2024 t\u1eeb Booking.com Click.24"},"content":{"rendered":"<h1>Nh\u1eefng xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi nh\u1ea5t t\u1eeb <span class=\"red\">Booking.com Click.24<\/span>: Kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh du l\u1ecbch<\/h1>\n<p>Amsterdam, th\u00e0nh ph\u1ed1 v\u1edbi l\u1ecbch s\u1eed v\u00e0 s\u1ef1 quy\u1ebfn r\u0169 phong ph\u00fa, \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f3 qu\u00ean \u2013 <span class=\"red\">Click.2024<\/span> c\u1ee7a <span class=\"red\">Booking.com<\/span>. H\u1ed9i ngh\u1ecb n\u0103m nay \u0111\u00e3 n\u00e2ng cao ti\u00eau chu\u1ea9n v\u1edbi thi\u1ebft l\u1eadp c\u1ea5p \u0111\u1ed9 ti\u1ebfp theo, n\u1ed9i dung th\u1ed5i b\u00f9ng t\u00e2m tr\u00ed v\u00e0 c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u0169 v\u00e0 m\u1edbi, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n<h2><span id=\"Click24_Making_it_Easier_Together\"><\/span><span class=\"red\">Click.24<\/span>: C\u00f9ng nhau l\u00e0m cho vi\u1ec7c du l\u1ecbch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n<span class=\"red\"><\/span><\/h2>\n<div><img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/booking-com-cong-bo-9-du-doan_1732868393.jpg\" alt=\"Booking.com Click.24 Amsterdam\" width=\"100%\"><\/div>\n<p>Ch\u1ee7 \u0111\u1ec1 trung t\u00e2m c\u1ee7a <span class=\"red\">Click.2024<\/span> n\u0103m nay l\u00e0 s\u1ee9c m\u1ea1nh bi\u1ebfn \u0111\u1ed5i c\u1ee7a AI t\u1ea1o sinh (Generative AI) v\u00e0 marketing s\u00e1ng t\u1ea1o. Nhi\u1ec7m v\u1ee5 c\u1ee7a <span class=\"red\">Booking.com<\/span> l\u00e0 l\u00e0m cho vi\u1ec7c du l\u1ecbch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 trong c\u00e1c phi\u00ean h\u1ecdp v\u00e0 th\u1ea3o lu\u1eadn, l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ng\u00e0nh du l\u1ecbch.<\/p>\n<p>Ch\u00fang t\u00f4i r\u1eddi Amsterdam v\u1edbi v\u00f4 s\u1ed1 th\u00f4ng tin chi ti\u1ebft v\u00e0 xu h\u01b0\u1edbng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n lu\u00f4n d\u1eabn \u0111\u1ea7u \u0111\u1ed1i th\u1ee7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c d\u00f2ng doanh thu m\u1edbi:<\/p>\n<ol>\n<li>\n<h3><span id=\"Ad-Hoc_Luxury_Indulge_Without_Breaking_the_Bank\"><\/span><span class=\"red\">Du l\u1ecbch sang tr\u1ecdng ti\u1ebft ki\u1ec7m<\/span>: T\u1eadn h\u01b0\u1edfng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n<span class=\"red\"><\/span><\/h3>\n<div><img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/341084_cover-booking-summer-travel-20_1716965007.jpg\" alt=\"51% of budget-conscious travelers are interested in buying day passes to access 5-star luxury amenities.\" width=\"100%\"><\/div>\n<p>C\u00f3 m\u1ed9t xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd trong s\u1ed1 nh\u1eefng kh\u00e1ch du l\u1ecbch t\u1eadp trung v\u00e0o ng\u00e2n s\u00e1ch, nh\u1eefng ng\u01b0\u1eddi khao kh\u00e1t tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng trong chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb nh\u01b0ng s\u1eb5n s\u00e0ng chi ti\u1ec1n cho c\u00e1c ti\u1ec7n nghi ho\u1eb7c \u0103n u\u1ed1ng sang tr\u1ecdng.<\/p>\n<p>S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a <span class=\"red\">du l\u1ecbch sang tr\u1ecdng ti\u1ebft ki\u1ec7m<\/span> \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thay v\u00ec ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng l\u1ef1a ch\u1ecdn r\u1ebb nh\u1ea5t, du kh\u00e1ch ng\u00e0y nay ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m cao c\u1ea5p nh\u01b0ng v\u1eabn n\u1eb1m trong kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch \u0111\u1ec3 cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a <span class=\"red\">du l\u1ecbch sang tr\u1ecdng ti\u1ebft ki\u1ec7m<\/span> l\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI). Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp trong s\u1ef1 ki\u1ec7n <span class=\"red\">Click.24<\/span> c\u1ee7a <span class=\"red\">Booking.com<\/span>, kho\u1ea3ng 57% kh\u00e1ch du l\u1ecbch c\u00f3 \u00fd th\u1ee9c v\u1ec1 ng\u00e2n s\u00e1ch \u0111ang s\u1eed d\u1ee5ng AI t\u1ea1o sinh \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ef1 sang tr\u1ecdng v\u1edbi chi ph\u00ed th\u1ea5p. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1ch m\u1ecdi ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tr\u1ea3i nghi\u1ec7m du l\u1ecbch.<\/p>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>Cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 &#8220;n\u00e2ng c\u1ea5p&#8221; cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c ti\u1ec7n nghi cao c\u1ea5p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (v\u00ed d\u1ee5: th\u1ebb ng\u00e0y s\u1eed d\u1ee5ng h\u1ed3 b\u01a1i, spa, ph\u00f2ng ch\u1edd VIP).<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar sang tr\u1ecdng \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 t\u1ea1o ra c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span id=\"Sustainability_More_Than_a_Buzzword\"><\/span><span class=\"red\">Du l\u1ecbch b\u1ec1n v\u1eefng<\/span>: H\u01a1n c\u1ea3 m\u1ed9t t\u1eeb th\u00f4ng d\u1ee5ng<span class=\"red\"><\/span><\/h3>\n<div><img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/5255757683c2b3ceaef05d7bb654b503-3453.jpg.webp\" alt=\"67% of travelers feel inspired to be more sustainable when they see sustainable practices during their trips.\" width=\"100%\"><\/div>\n<p>T\u00ednh b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t t\u1eeb th\u00f4ng d\u1ee5ng; \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m du l\u1ecbch. Kh\u00e1ch du l\u1ecbch mu\u1ed1n gh\u00e9 th\u0103m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m xa x\u00f4i m\u1ed9t c\u00e1ch chu \u0111\u00e1o v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m, v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh b\u1ec1n v\u1eefng n\u00e0y.<\/p>\n<p><span class=\"red\">Du l\u1ecbch b\u1ec1n v\u1eefng<\/span> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ch\u1ed7 \u1edf c\u1ee7a du kh\u00e1ch. Theo th\u1ed1ng k\u00ea t\u1eeb <span class=\"red\">Booking.com<\/span>, c\u00f3 \u0111\u1ebfn 67% du kh\u00e1ch c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 s\u1ed1ng xanh h\u01a1n khi ch\u1ee9ng ki\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng trong chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 53% du kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p b\u1ec1n v\u1eefng s\u00e1ng t\u1ea1o, mang l\u1ea1i y\u1ebfu t\u1ed1 &#8220;wow&#8221;. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p c\u01a1 b\u1ea3n nh\u01b0 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng v\u00e0 gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i, m\u00e0 c\u00f2n ph\u1ea3i t\u00ecm c\u00e1ch t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb, \u0111\u1ed3ng th\u1eddi th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p>M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng \u0111\u1ec3 kh\u00e1ch s\u1ea1n th\u1ef1c hi\u1ec7n <span class=\"red\">du l\u1ecbch b\u1ec1n v\u1eefng<\/span>:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o (v\u00ed d\u1ee5: n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, n\u0103ng l\u01b0\u1ee3ng gi\u00f3).<\/li>\n<li>Gi\u1ea3m thi\u1ec3u s\u1eed d\u1ee5ng n\u01b0\u1edbc (v\u00ed d\u1ee5: l\u1eafp \u0111\u1eb7t thi\u1ebft b\u1ecb ti\u1ebft ki\u1ec7m n\u01b0\u1edbc, t\u00e1i s\u1eed d\u1ee5ng n\u01b0\u1edbc th\u1ea3i).<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng (v\u00ed d\u1ee5: \u0111\u1ed3 d\u00f9ng c\u00e1 nh\u00e2n h\u1eefu c\u01a1, th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng).<\/li>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecnh nguy\u1ec7n cho kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: d\u1ecdn d\u1eb9p b\u00e3i bi\u1ec3n, tr\u1ed3ng c\u00e2y).<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span id=\"Culinary_Heritage_Beyond_the_Plate\"><\/span><span class=\"red\">Di s\u1ea3n \u1ea9m th\u1ef1c<\/span>: V\u01b0\u1ee3t ra ngo\u00e0i chi\u1ebfc \u0111\u0129a<span class=\"red\"><\/span><\/h3>\n<p>\u1ea8m th\u1ef1c \u0111\u00edch th\u1ef1c l\u00e0 m\u1ed9t \u0111i\u1ec3m thu h\u00fat \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch. L\u00e0m n\u1ed5i b\u1eadt c\u00e1c m\u00f3n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc kh\u00e1ch v\u1edbi v\u1ecb tr\u00ed v\u00e0 di s\u1ea3n c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<p>\u1ea8m th\u1ef1c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m du l\u1ecbch, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u1eeda s\u1ed5 \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u0103n h\u00f3a v\u00e0 l\u1ecbch s\u1eed c\u1ee7a m\u1ed9t v\u00f9ng \u0111\u1ea5t. Theo <span class=\"red\">Booking.com<\/span>, 81% du kh\u00e1ch mu\u1ed1n th\u1eed c\u00e1c m\u00f3n \u0103n b\u1ea3n \u0111\u1ecba v\u00e0 h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng khi \u0111i du l\u1ecbch. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng di s\u1ea3n \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Ph\u1ee5c v\u1ee5 c\u00e1c m\u00f3n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng trong nh\u00e0 h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c l\u1edbp h\u1ecdc n\u1ea5u \u0103n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 tay ch\u1ebf bi\u1ebfn c\u00e1c m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng.<\/li>\n<li>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u00f9ng.<\/li>\n<li>K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u00f3a c\u1ee7a c\u00e1c m\u00f3n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span id=\"Rejuvenation_Sleep_Water_and_Wellness\"><\/span><span class=\"red\">T\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng<\/span>: Gi\u1ea5c ng\u1ee7, n\u01b0\u1edbc v\u00e0 s\u1ee9c kh\u1ecfe<span class=\"red\"><\/span><\/h3>\n<p>Nhi\u1ec1u kh\u00e1ch du l\u1ecbch hi\u1ec7n t\u1eadp trung v\u00e0o vi\u1ec7c tr\u1ebb h\u00f3a, t\u00ecm ki\u1ebfm s\u1ef1 b\u00ecnh y\u00ean, ngh\u1ec9 ng\u01a1i v\u00e0 c\u00e1c xu h\u01b0\u1edbng s\u1ee9c kh\u1ecfe m\u1edbi trong chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd.<\/p>\n<p>Trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i \u0111\u1ea7y c\u0103ng th\u1eb3ng, nhi\u1ec1u du kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng chuy\u1ebfn \u0111i gi\u00fap h\u1ecd t\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng v\u00e0 ph\u1ee5c h\u1ed3i s\u1ee9c kh\u1ecfe. Theo <span class=\"red\">Booking.com<\/span>, 58% du kh\u00e1ch \u01b0u ti\u00ean <span class=\"red\">du l\u1ecbch gi\u1ea5c ng\u1ee7<\/span>, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c cung c\u1ea5p gi\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1c lo\u1ea1i g\u1ed1i \u0111a d\u1ea1ng. Ngo\u00e0i ra, 75% du kh\u00e1ch quan t\u00e2m \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e1i t\u1ea1o n\u0103ng l\u01b0\u1ee3ng li\u00ean quan \u0111\u1ebfn n\u01b0\u1edbc, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u1ec7u ph\u00e1p b\u0103ng, b\u01a1i l\u1ed9i t\u1ef1 nhi\u00ean, yoga n\u1ed5i v\u00e0 t\u1eafm \u00e2m thanh d\u01b0\u1edbi n\u01b0\u1edbc.<\/p>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>Cung c\u1ea5p c\u00e1c ph\u00f2ng c\u00f3 thi\u1ebft k\u1ebf t\u1ed1i \u01b0u cho gi\u1ea5c ng\u1ee7 (v\u00ed d\u1ee5: \u00e1nh s\u00e1ng d\u1ecbu nh\u1eb9, c\u00e1ch \u00e2m t\u1ed1t, ch\u0103n ga g\u1ed1i \u0111\u1ec7m cao c\u1ea5p).<\/li>\n<li>Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 spa v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (v\u00ed d\u1ee5: massage, x\u00f4ng h\u01a1i, yoga).<\/li>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao v\u00e0 gi\u1ea3i tr\u00ed ngo\u00e0i tr\u1eddi (v\u00ed d\u1ee5: \u0111i b\u1ed9 \u0111\u01b0\u1eddng d\u00e0i, \u0111\u1ea1p xe, b\u01a1i l\u1ed9i).<\/li>\n<li>Cung c\u1ea5p c\u00e1c th\u1ef1c \u0111\u01a1n \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 b\u1ed5 d\u01b0\u1ee1ng.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span id=\"Surprise_and_Delight_The_New_Adventure_Begins_with_Moments_of_Discovery\"><\/span><span class=\"red\">B\u1ea5t ng\u1edd v\u00e0 th\u00fa v\u1ecb<\/span>: Cu\u1ed9c phi\u00eau l\u01b0u m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00e1m ph\u00e1<span class=\"red\"><\/span><\/h3>\n<p>Y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd v\u00e0 th\u00fa v\u1ecb v\u1eabn c\u00f2n m\u1ea1nh m\u1ebd, v\u1edbi m\u1ed9t s\u1ef1 thay \u0111\u1ed5i hi\u1ec7n \u0111\u1ea1i, n\u01a1i kh\u00e1ch du l\u1ecbch s\u1eb5n s\u00e0ng t\u1eeb b\u1ecf quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh du l\u1ecbch c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m phi\u00eau l\u01b0u h\u01a1n. 34% kh\u00e1ch du l\u1ecbch s\u1eb5n s\u00e0ng \u0111i du l\u1ecbch v\u1edbi ng\u01b0\u1eddi l\u1ea1, l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed9ng l\u1ef1c du l\u1ecbch x\u00e3 h\u1ed9i. G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 kh\u00e1ch du l\u1ecbch s\u1eb5n s\u00e0ng \u0111\u1ec3 AI t\u1ea1o sinh l\u00ean k\u1ebf ho\u1ea1ch cho chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd, v\u1edbi 30% s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 baby boomer c\u0169ng b\u00e0y t\u1ecf s\u1ef1 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI.<\/p>\n<p>Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c, s\u1ef1 b\u1ea5t ng\u1edd v\u00e0 th\u00fa v\u1ecb tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u00e1ng nh\u1edb. Theo <span class=\"red\">Booking.com<\/span>, 52% du kh\u00e1ch quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t m\u1ed9t chuy\u1ebfn \u0111i b\u1ea5t ng\u1edd, n\u01a1i \u0111i\u1ec3m \u0111\u1ebfn kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 cho \u0111\u1ebfn khi \u0111\u1ebfn n\u01a1i. Ngo\u00e0i ra, 34% du kh\u00e1ch s\u1eb5n s\u00e0ng \u0111i du l\u1ecbch v\u1edbi ng\u01b0\u1eddi l\u1ea1, cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i trong quan ni\u1ec7m v\u1ec1 du l\u1ecbch v\u00e0 s\u1ef1 c\u1edfi m\u1edf \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi.<\/p>\n<p>C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng kho\u1ea3nh kh\u1eafc b\u1ea5t ng\u1edd v\u00e0 th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed b\u1ea5t ng\u1edd.<\/li>\n<li>T\u1eb7ng qu\u00e0 l\u01b0u ni\u1ec7m ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ea1o ra nh\u1eefng kh\u00f4ng gian \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb trong kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span id=\"Embracing_Technology_and_Innovation\"><\/span><span class=\"red\">\u0110\u00f3n nh\u1eadn c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi<\/span><span class=\"red\"><\/span><\/h3>\n<p>Mong mu\u1ed1n t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi l\u00e0 r\u1ea5t l\u1edbn trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111i du l\u1ecbch. \u0110i\u1ec1u n\u00e0y c\u1ea7n l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. Tuy nhi\u00ean, nh\u1eefng ph\u00e1t hi\u1ec7n ban \u0111\u1ea7u c\u1ee7a b\u00e1o c\u00e1o <a href=\"#\">State of Distribution 2024<\/a>, do HEDNA, Trung t\u00e2m Jonathan M. Tisch v\u1ec1 Ph\u00f2ng th\u00ed nghi\u1ec7m h\u1ecdc t\u1eadp tr\u1ea3i nghi\u1ec7m HI Hub t\u1ea1i Tr\u01b0\u1eddng Nghi\u00ean c\u1ee9u Chuy\u00ean nghi\u1ec7p NYU v\u00e0 RateGain \u0111\u1ed3ng s\u00e1ng t\u1ea1o, ti\u1ebft l\u1ed9 r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n cu\u1ed1i c\u00f9ng ph\u1ea3i d\u00e0nh trung b\u00ecnh 2 ng\u00e0y m\u1ed7i tu\u1ea7n ch\u1ec9 \u0111\u1ec3 b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch.<\/p>\n<p>Gi\u1ea3i ph\u00e1p n\u1eb1m \u1edf vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 tr\u1ea7n t\u1ee5c. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng v\u00e0 v\u01b0\u1ee3t qu\u00e1 nh\u1eefng mong \u0111\u1ee3i m\u1edbi c\u1ee7a kh\u00e1ch, th\u00fac \u0111\u1ea9y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch cao h\u01a1n.<\/p>\n<p>C\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta l\u00ean k\u1ebf ho\u1ea1ch, tr\u1ea3i nghi\u1ec7m v\u00e0 chia s\u1ebb nh\u1eefng chuy\u1ebfn \u0111i. T\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c \u0111\u1ec1 xu\u1ea5t du l\u1ecbch \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, c\u00f4ng ngh\u1ec7 \u0111ang m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho ng\u00e0nh du l\u1ecbch.<\/p>\n<p>S\u1ef1 ki\u1ec7n <span class=\"red\">Click.24<\/span> c\u1ee7a <span class=\"red\">Booking.com<\/span> \u0111\u00e3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00f3n nh\u1eadn c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a du kh\u00e1ch. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3:<\/p>\n<ul>\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng AI \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u00e0 h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng).<\/li>\n<li>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5).<\/li>\n<li>T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng).<\/li>\n<li>Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi (v\u00ed d\u1ee5: s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn tr\u01b0\u1edbc khi \u0111\u1ebfn).<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span id=\"Wrapping_Up_the_Amsterdam_Vibe\"><\/span>K\u1ebft th\u00fac kh\u00f4ng kh\u00ed Amsterdam<span class=\"red\"><\/span><\/h2>\n<p>Xin g\u1eedi l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh \u0111\u1ebfn nh\u00f3m <span class=\"red\">Booking.com<\/span> v\u00ec \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t <span class=\"red\">Click.2024<\/span> \u0111\u1ea7y c\u1ea3m h\u1ee9ng nh\u01b0 v\u1eady. T\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch r\u1ea5t t\u01b0\u01a1i s\u00e1ng v\u00e0 v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb v\u00e0 mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i cho kh\u00e1ch du l\u1ecbch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p><strong>H\u00e3y theo d\u00f5i \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft v\u00e0 xu h\u01b0\u1edbng khi ch\u00fang ta ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai c\u1ee7a du l\u1ecbch c\u00f9ng nhau.<\/strong><\/p>\n<p><em><strong>\u0110\u1ecdc th\u00eam v\u1ec1 kinh nghi\u1ec7m v\u00e0 <a href=\"#\">nh\u1eefng b\u00e0i h\u1ecdc ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i t\u1eeb Click.2023 t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/em><\/p>\n<hr>\n<h2><span id=\"About_the_Author\"><\/span>V\u1ec1 t\u00e1c gi\u1ea3<span class=\"red\"><\/span><\/h2>\n<p><strong>Fritz M\u00fcller<\/strong> <br \/>\nSVP Revenue &amp; Head of Europe<br \/>\nRateGain<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi nh\u1ea5t t\u1eeb Booking.com Click.24: Kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh du l\u1ecbch Amsterdam, th\u00e0nh ph\u1ed1 v\u1edbi l\u1ecbch s\u1eed v\u00e0 s\u1ef1 quy\u1ebfn r\u0169 phong ph\u00fa, \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n kh\u00f3 qu\u00ean \u2013 Click.2024 c\u1ee7a Booking.com. H\u1ed9i ngh\u1ecb n\u0103m nay \u0111\u00e3 n\u00e2ng cao ti\u00eau chu\u1ea9n v\u1edbi thi\u1ebft l\u1eadp c\u1ea5p [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-445532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445532"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445525"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}