{"id":445462,"date":"2025-02-23T14:03:37","date_gmt":"2025-02-23T14:03:37","guid":{"rendered":"https:\/\/otavietnam.com\/google-ads-thay-doi-moi-va-tac-dong-den-marketing-khach-san\/"},"modified":"2025-02-23T14:03:37","modified_gmt":"2025-02-23T14:03:37","slug":"google-ads-thay-doi-moi-va-tac-dong-den-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/google-ads-thay-doi-moi-va-tac-dong-den-marketing-khach-san\/","title":{"rendered":"Google Ads: Thay \u0111\u1ed5i m\u1edbi v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Marketing Kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

Nh\u1eefng Thay \u0110\u1ed5i L\u1edbn trong Google Ads v\u00e0 T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h1>\n
\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Google Ads v\u00e0 ng\u00e0nh kh\u00e1ch s\u1ea1n<\/h2>\n

\n Google Ads, m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u1eeba c\u00f4ng b\u1ed1
\n nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng trong c\u00e1ch \u0111\u1ed1i s\u00e1nh truy v\u1ea5n t\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n \u0111ang
\n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing kh\u00e1ch s\u1ea1n<\/strong>, nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y
\n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a
\n m\u00ecnh. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 t\u1ea1i sao ch\u00fang l\u1ea1i quan
\n tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n.\n <\/p>\n

\"Google\n <\/div>\n

\n

Nh\u1eefng thay \u0111\u1ed5i ch\u00ednh trong Google Ads<\/h2>\n

\n Google Ads \u0111ang chuy\u1ec3n h\u01b0\u1edbng sang m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u01a1n trong vi\u1ec7c \u0111\u1ed1i
\n s\u00e1nh c\u00e1c truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o. Tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c
\n (exact match) c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 hi\u1ec3n th\u1ecb cho c\u00e1c truy v\u1ea5n gi\u1ed1ng
\n h\u1ec7t ho\u1eb7c li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 ch\u1ecdn. V\u1edbi b\u1ea3n c\u1eadp nh\u1eadt n\u00e0y,
\n Google hi\u1ec7n di\u1ec5n gi\u1ea3i c\u00e1c t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch linh ho\u1ea1t h\u01a1n, nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ed1i s\u00e1nh
\n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c truy v\u1ea5n m\u00e0 h\u1ecd cho l\u00e0 ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi
\n d\u00f9ng, ngay c\u1ea3 khi c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c kh\u00f4ng xu\u1ea5t hi\u1ec7n.\n <\/p>\n

\"Qu\u1ea3ng\n <\/div>\n

\n

T\u1ea1i sao nh\u1eefng thay \u0111\u1ed5i n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n?<\/h2>\n

\n \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch marketing k\u1ef9 thu\u1eadt s\u1ed1<\/strong>
\n cho kh\u00e1ch s\u1ea1n, nh\u1eefng thay \u0111\u1ed5i n\u00e0y mang l\u1ea1i c\u1ea3 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i.\n <\/p>\n

B\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm<\/h3>\n

\n Ph\u01b0\u01a1ng ph\u00e1p c\u0169:<\/strong> Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c gi\u1edbi
\n h\u1ea1n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u1eefng t\u00ecm ki\u1ebfm kh\u1edbp ch\u00ednh x\u00e1c v\u1edbi t\u1eeb
\n kh\u00f3a c\u1ee7a b\u1ea1n.\n <\/p>\n

\n Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi:<\/strong> V\u1edbi t\u00ednh n\u0103ng \u0111\u1ed1i s\u00e1nh truy v\u1ea5n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt c\u1ee7a
\n Google, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n cho c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3
\n kh\u00f4ng kh\u1edbp ch\u00ednh x\u00e1c v\u1edbi c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 ch\u1ecdn nh\u01b0ng c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ecbch
\n v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n. Thay \u0111\u1ed5i n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng
\n t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.\n <\/p>\n

\n T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng:<\/strong> B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o
\n c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm to\u00e0n di\u1ec7n, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c truy v\u1ea5n
\n th\u1ef1c t\u1ebf \u0111ang k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i
\n \u01b0u h\u00f3a t\u1ed1t h\u01a1n, cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u \u0111\u1ec3
\n t\u1ed1i \u0111a h\u00f3a ROI.\n <\/p>\n

\"B\u00e1o\n <\/div>\n

\n

Ch\u1ee9c n\u0103ng t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh<\/h3>\n

\n Ph\u01b0\u01a1ng ph\u00e1p c\u0169:<\/strong> C\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 lo\u1ea1i tr\u1eeb
\n c\u00e1c t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan v\u00e0 b\u1ea3o t\u1ed3n chi ti\u00eau qu\u1ea3ng c\u00e1o.\n <\/p>\n

\n Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi:<\/strong> \u0110\u1ed1i s\u00e1nh truy v\u1ea5n m\u1edf r\u1ed9ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1eeb kh\u00f3a
\n ph\u1ee7 \u0111\u1ecbnh gi\u1edd \u0111\u00e2y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng h\u01a1n. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n ph\u1ea3i
\n theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt c\u1ea9n th\u1eadn danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a h\u1ecd \u0111\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c
\n truy v\u1ea5n kh\u00f4ng li\u00ean quan m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n

\n T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng:<\/strong> Vi\u1ec7c qu\u1ea3n l\u00fd \u0111\u00fang c\u00e1ch c\u00e1c t\u1eeb
\n kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o ch\u1ec9 xu\u1ea5t hi\u1ec7n cho c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan, gi\u1ea3m
\n l\u00e3ng ph\u00ed chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch. Ch\u1ee7
\n kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec quy\u1ec1n ki\u1ec3m so\u00e1t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch
\n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.\n <\/p>\n<\/p><\/div>\n

\n

Bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ed1i s\u00e1nh r\u1ed9ng<\/h3>\n

\n Ph\u01b0\u01a1ng ph\u00e1p c\u0169:<\/strong> C\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng \u0111\u00f4i khi bao g\u1ed3m c\u00e1c t\u00ecm
\n ki\u1ebfm kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi:<\/strong> C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a Google bao g\u1ed3m c\u00e1c c\u01a1 ch\u1ebf
\n b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n trong c\u00e1c ti\u00eau ch\u00ed \u0111\u1ed1i s\u00e1nh r\u1ed9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0
\n qu\u1ea3ng c\u00e1o c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm \u0111\u1eb7c bi\u1ec7t t\u00ecm ki\u1ebfm kh\u00e1ch
\n s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c c\u00e1c c\u1ee5m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan, ngay c\u1ea3 khi c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh
\n x\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.\n <\/p>\n

\n T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng:<\/strong> C\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3
\n thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, t\u0103ng
\n c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng
\n tr\u1ef1c ti\u1ebfp h\u01a1n. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c
\n b\u1ed1i c\u1ea3nh t\u00ecm ki\u1ebfm r\u1ed9ng h\u01a1n trong khi v\u1eabn duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p.\n <\/p>\n

\"\u0110\u1ed1i\n <\/div>\n

\n

M\u1edf r\u1ed9ng lo\u1ea1i tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

\n Ph\u01b0\u01a1ng ph\u00e1p c\u0169:<\/strong> C\u00e1c t\u00f9y ch\u1ecdn lo\u1ea1i tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00f2n h\u1ea1n ch\u1ebf, \u0111\u00f4i
\n khi d\u1eabn \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong c\u00e1c t\u00ecm ki\u1ebfm kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb
\n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi:<\/strong> C\u00e1c kh\u1ea3 n\u0103ng lo\u1ea1i tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng cho ph\u00e9p
\n c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n ch\u1ec9 \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n n\u01a1i h\u1ecd kh\u00f4ng mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a
\n m\u00ecnh xu\u1ea5t hi\u1ec7n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c lo\u1ea1i tr\u1eeb c\u00e1c c\u1ee5m t\u1eeb ho\u1eb7c danh m\u1ee5c t\u00ecm ki\u1ebfm
\n c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a
\n kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng:<\/strong> B\u1eb1ng c\u00e1ch tinh ch\u1ec9nh lo\u1ea1i tr\u1eeb
\n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao t\u00ednh an to\u00e0n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m
\n b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong c\u00e1c b\u1ed1i c\u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng
\n hi\u1ec7u c\u1ee7a h\u1ecd. M\u1ee9c \u0111\u1ed9 ki\u1ec3m so\u00e1t n\u00e0y gi\u00fap duy tr\u00ec danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao
\n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean
\n quan.\n <\/p>\n

\"Lo\u1ea1i\n <\/div>\n

\n

L\u1eddi khuy\u00ean cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/h2>\n

\n \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng thay \u0111\u1ed5i n\u00e0y trong Google Ads, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n
\n n\u00ean:\n <\/p>\n

    \n
  • \n Theo d\u00f5i ch\u1eb7t ch\u1ebd hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch:<\/strong> \u0110\u1ea3m b\u1ea3o theo d\u00f5i s\u00e1t sao
    \n c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n
    \n \u0111\u1ed5i v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPC). \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh
    \n v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a.\n <\/li>\n
  • \n T\u1ed1i \u01b0u h\u00f3a danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh:<\/strong> Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0
    \n c\u1eadp nh\u1eadt danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a b\u1ea1n \u0111\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean
    \n quan v\u00e0 l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch.\n <\/li>\n
  • \n Ki\u1ec3m tra b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm:<\/strong> S\u1eed d\u1ee5ng b\u00e1o c\u00e1o c\u1ee5m t\u1eeb t\u00ecm
    \n ki\u1ebfm \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c truy v\u1ea5n th\u1ef1c t\u1ebf \u0111ang k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0
    \n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.\n <\/li>\n
  • \n T\u1eadn d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn lo\u1ea1i tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn
    \n lo\u1ea1i tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n trong c\u00e1c b\u1ed1i
    \n c\u1ea3nh kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\n <\/li>\n
  • \n Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c lo\u1ea1i \u0111\u1ed1i s\u00e1nh kh\u00e1c nhau:<\/strong> Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c
    \n lo\u1ea1i \u0111\u1ed1i s\u00e1nh kh\u00e1c nhau (v\u00ed d\u1ee5: \u0111\u1ed1i s\u00e1nh r\u1ed9ng, \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb, \u0111\u1ed1i s\u00e1nh ch\u00ednh
    \n x\u00e1c) \u0111\u1ec3 xem lo\u1ea1i n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch kh\u00e1c nhau.\n <\/li>\n
  • \n S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Remarketing:<\/strong> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Remarketing
    \n c\u1ee7a Google Ads \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n tr\u01b0\u1edbc
    \n \u0111\u00f3, nh\u01b0ng ch\u01b0a th\u1ef1c hi\u1ec7n \u0111\u1eb7t ph\u00f2ng.\n <\/li>\n
  • \n C\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c:<\/strong> Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i m\u1edbi nh\u1ea5t trong
    \n Google Ads v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ec1n
    \n t\u1ea3ng n\u00e0y.\n <\/li>\n<\/ul><\/div>\n
    \n

    K\u1ebft lu\u1eadn<\/h2>\n

    \n Khi Google ti\u1ebfp t\u1ee5c tinh ch\u1ec9nh c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ed1i s\u00e1nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, vi\u1ec7c
    \n lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb
    \n kh\u00e1ch s\u1ea1n. H\u00e3y n\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i n\u00e0y nh\u01b0 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 tinh ch\u1ec9nh nh\u1eafm m\u1ee5c
    \n ti\u00eau, t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n
    \n \u0111\u1ebfn trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u1edbi
    \n n\u1ec1n t\u1ea3ng \u0111ang ph\u00e1t tri\u1ec3n c\u1ee7a Google, b\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc trong b\u1ed1i c\u1ea3nh qu\u1ea3ng c\u00e1o
    \n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ea1nh tranh.\n <\/p>\n

    \n H\u00e3y ghi nh\u1edb nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y khi b\u1ea1n \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh
    \n Google Ads<\/strong> \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 h\u00e3y nh\u1edb \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a
    \n b\u1ea1n \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng thay \u0111\u1ed5i n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    Nh\u1eefng Thay \u0110\u1ed5i L\u1edbn trong Google Ads v\u00e0 T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn Ng\u00e0nh Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Google Ads v\u00e0 ng\u00e0nh kh\u00e1ch s\u1ea1n Google Ads, m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u1eeba c\u00f4ng b\u1ed1 nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng trong c\u00e1ch \u0111\u1ed1i s\u00e1nh truy v\u1ea5n t\u00ecm ki\u1ebfm. N\u1ebfu b\u1ea1n \u0111ang […]<\/p>\n","protected":false},"author":1,"featured_media":445447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-445462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445462"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445447"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}