{"id":445391,"date":"2025-02-23T11:03:13","date_gmt":"2025-02-23T11:03:13","guid":{"rendered":"https:\/\/otavietnam.com\/uu-dai-tren-thiet-bi-di-dong-expedia-toi-uu-dat-phong-tang-doanh-thu\/"},"modified":"2025-02-23T11:03:13","modified_gmt":"2025-02-23T11:03:13","slug":"uu-dai-tren-thiet-bi-di-dong-expedia-toi-uu-dat-phong-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/uu-dai-tren-thiet-bi-di-dong-expedia-toi-uu-dat-phong-tang-doanh-thu\/","title":{"rendered":"\u01afu \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng Expedia: T\u1ed1i \u01b0u \u0111\u1eb7t ph\u00f2ng, t\u0103ng doanh thu"},"content":{"rendered":"<h1>T\u1ed1i \u01afu H\u00f3a Ti\u1ebfp C\u1eadn v\u00e0 T\u0103ng S\u1ed1 L\u01b0\u1ee3ng \u0110\u1eb7t Ph\u00f2ng V\u1edbi C\u00e1c \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h2>\n<div>\n<p>\n      Trong th\u1eddi \u0111\u1ea1i m\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u1ed1ng tr\u1ecb vi\u1ec7c \u0111\u1eb7t ph\u00f2ng du l\u1ecbch, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng (mobile promotions) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Expedia l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Expedia \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng k\u1ef7 l\u1ee5c v\u00e0o n\u0103m 2023, do \u0111\u00f3, vi\u1ec7c b\u1ecf l\u1ee1 xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a<br \/>\n      <strong style=\"color: red;\">\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng.\n    <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/5-Ways-To-Make-Popups-Look-Great-On-Mobile-For-Your-Responsive-Website.webp\" alt=\"T\u1ed1i \u01afu H\u00f3a \u0110\u1eb7t Ph\u00f2ng V\u1edbi \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia\" style=\"width:100%\" \/>\n  <\/div>\n<h3>T\u1ea1i Sao \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n<div>\n<p>\n      <underline>\u01afu \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh du l\u1ecbch hi\u1ec7n \u0111\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng:\n    <\/p>\n<ul>\n<li>\n        <strong>T\u0103ng Gi\u00e1 Tr\u1ecb \u0110\u1eb7t Ph\u00f2ng:<\/strong> C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> tr\u00ean Expedia ghi nh\u1eadn m\u1ee9c t\u0103ng trung b\u00ecnh 15% trong t\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3.\n      <\/li>\n<li>\n        <strong>Xu H\u01b0\u1edbng T\u0103ng Tr\u01b0\u1edfng:<\/strong> T\u1eeb n\u0103m 2019, Expedia Group \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng 25% v\u1ec1 Gi\u00e1 Tr\u1ecb \u0110\u1eb7t Ph\u00f2ng Trung B\u00ecnh (Average Booking Value) v\u00e0 Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh H\u00e0ng Ng\u00e0y (Average Daily Rate) th\u00f4ng qua c\u00e1c giao d\u1ecbch tr\u00ean web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a k\u00eanh di \u0111\u1ed9ng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0y.\n      <\/li>\n<\/ul>\n<p>\n      \u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u1ec3 l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. H\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng<br \/>\n      <strong style=\"color: red;\">\u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/strong> ngay h\u00f4m nay!\n    <\/p>\n<\/p><\/div>\n<h3>C\u00e1ch Thi\u1ebft L\u1eadp \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia<\/h3>\n<div>\n<p>\n      Vi\u1ec7c t\u1ea1o <underline>\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> tr\u00ean Expedia Partner Central l\u00e0 m\u1ed9t quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:\n    <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/IconsLayout89_Smartphone_Mobile_Inverse_NorthernLights.jpg\" alt=\"Thi\u1ebft L\u1eadp \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia\" style=\"width:100%\" \/><\/p>\n<ol>\n<li>\n        <strong>\u0110\u0103ng nh\u1eadp v\u00e0o Expedia Partner Central:<\/strong> Truy c\u1eadp v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n tr\u00ean <a href=\"#\">Expedia Partner Central<\/a>.\n      <\/li>\n<li>\n        <strong>Truy c\u1eadp v\u00e0o ph\u1ea7n Marketing:<\/strong> T\u00ecm v\u00e0 ch\u1ecdn m\u1ee5c &#8220;Marketing&#8221; tr\u00ean thanh \u0111i\u1ec1u h\u01b0\u1edbng.\n      <\/li>\n<li>\n        <strong>Ch\u1ecdn Promotions:<\/strong> Trong ph\u1ea7n Marketing, ch\u1ecdn &#8220;Promotions&#8221; \u0111\u1ec3 xem c\u00e1c t\u00f9y ch\u1ecdn khuy\u1ebfn m\u00e3i.\n      <\/li>\n<li>\n        <strong>T\u1ea1o \u01afu \u0110\u00e3i M\u1edbi:<\/strong> Nh\u1ea5p v\u00e0o n\u00fat &#8220;Create a Promotion&#8221; v\u00e0 ch\u1ecdn lo\u1ea1i khuy\u1ebfn m\u00e3i &#8220;Mobile&#8221;.\n      <\/li>\n<li>\n        <strong>X\u00e1c \u0110\u1ecbnh Chi Ti\u1ebft \u01afu \u0110\u00e3i:<\/strong> X\u00e1c \u0111\u1ecbnh ng\u00e0y \u0111\u1eb7t ph\u00f2ng, chi ti\u1ebft \u01b0u \u0111\u00e3i (v\u00ed d\u1ee5: gi\u1ea3m gi\u00e1 bao nhi\u00eau ph\u1ea7n tr\u0103m), v\u00e0 c\u00e1c h\u1ea1n ch\u1ebf (v\u00ed d\u1ee5: s\u1ed1 \u0111\u00eam t\u1ed1i thi\u1ec3u).\n      <\/li>\n<li>\n        <strong>Ho\u00e0n T\u1ea5t:<\/strong> Nh\u1ea5p v\u00e0o &#8220;Create&#8221; \u0111\u1ec3 k\u00edch ho\u1ea1t<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> c\u1ee7a b\u1ea1n. \u01afu \u0111\u00e3i n\u00e0y s\u1ebd ngay l\u1eadp t\u1ee9c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng tr\u00ean Expedia Group.\n      <\/li>\n<\/ol><\/div>\n<h3>C\u00e1c Lo\u1ea1i \u01afu \u0110\u00e3i Kh\u00e1c Nhau \u0110\u1ec3 Thu H\u00fat Kh\u00e1ch H\u00e0ng<\/h3>\n<div>\n<p>\n      Vi\u1ec7c t\u00f9y ch\u1ec9nh <underline>\u01b0u \u0111\u00e3i<\/underline> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc:\n    <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-2484.jpg\" alt=\"C\u00e1c Lo\u1ea1i \u01afu \u0110\u00e3i Kh\u00e1c Nhau\" style=\"width:100%\" \/><\/p>\n<ol>\n<li>\n        <strong>\u01afu \u0110\u00e3i C\u01a1 B\u1ea3n (Basic Promotions):<\/strong><br \/>\n        <br \/>\n        \u0110\u00e2y l\u00e0 lo\u1ea1i <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> l\u00fd t\u01b0\u1edfng cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i linh ho\u1ea1t v\u1edbi c\u00e1c ti\u00eau ch\u00ed \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi gian l\u01b0u tr\u00fa, ng\u00e0y \u0111\u1eb7t ph\u00f2ng ho\u1eb7c th\u1eddi gian du l\u1ecbch.\n      <\/li>\n<li>\n        <strong>\u01afu \u0110\u00e3i \u0110\u1eb7t S\u1edbm (Early Booking Promotions):<\/strong><br \/>\n        <br \/>\n        Ho\u00e0n h\u1ea3o cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc! Khuy\u1ebfn kh\u00edch kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng s\u1edbm v\u1edbi c\u00e1c th\u00f4ng b\u00e1o nh\u01b0 &#8220;\u0110\u1eb7t S\u1edbm v\u00e0 Ti\u1ebft Ki\u1ec7m X%!&#8221;. Lo\u1ea1i<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> n\u00e0y gi\u00fap b\u1ea1n l\u1ea5p \u0111\u1ea7y ph\u00f2ng tr\u1ed1ng tr\u01b0\u1edbc v\u00e0 d\u1ef1 \u0111o\u00e1n doanh thu.\n      <\/li>\n<li>\n        <strong>\u01afu \u0110\u00e3i Trong Ng\u00e0y (Same-Day Promotions):<\/strong><br \/>\n        <br \/>\n        Tuy\u1ec7t v\u1eddi cho vi\u1ec7c \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat ch\u00f3t. Thi\u1ebft l\u1eadp <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> \u0111\u1ec3 k\u00edch ho\u1ea1t trong nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 v\u00e0 thu h\u00fat kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng cho nh\u1eefng \u0111\u00eam c\u00f9ng ng\u00e0y v\u1edbi c\u00e1c th\u00f4ng b\u00e1o nh\u01b0 &#8220;Ch\u1ec9 T\u1ed1i Nay \u2013 Ti\u1ebft Ki\u1ec7m X%!&#8221;.\n      <\/li>\n<\/ol>\n<p>\n      M\u1ed7i lo\u1ea1i <underline>\u01b0u \u0111\u00e3i<\/underline> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u1ec1 th\u1eddi gian l\u01b0u tr\u00fa ho\u1eb7c ch\u1ea1y v\u00f4 th\u1eddi h\u1ea1n \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng li\u00ean t\u1ee5c.\n    <\/p>\n<\/p><\/div>\n<h3>T\u0103ng C\u01b0\u1eddng Hi\u1ec3n Th\u1ecb v\u00e0 Th\u00fac \u0110\u1ea9y \u0110\u1eb7t Ph\u00f2ng<\/h3>\n<div>\n<p>\n      <underline>\u01afu \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> kh\u00f4ng ch\u1ec9 n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n khai th\u00e1c th\u00f3i quen c\u1ee7a kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1ea1i. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1ea1o<br \/>\n      <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> di \u0111\u1ed9ng c\u1ee7a b\u1ea1n ngay h\u00f4m nay \u0111\u1ec3 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng c\u1ee7a Expedia Group!\n    <\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/Thumbnail-share.jpg\" alt=\"T\u0103ng C\u01b0\u1eddng Hi\u1ec3n Th\u1ecb v\u00e0 Th\u00fac \u0110\u1ea9y \u0110\u1eb7t Ph\u00f2ng\" style=\"width:100%\" \/>\n  <\/div>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c Chi Ti\u1ebft \u0111\u1ec3 T\u1ed1i \u01afu H\u00f3a \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia<\/h2>\n<h3>Nghi\u00ean c\u1ee9u Th\u1ecb Tr\u01b0\u1eddng v\u00e0 \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n<div>\n<p>\n      Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> n\u00e0o, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, v\u00e0 nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.\n    <\/p>\n<ul>\n<li>\n        <strong>Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh:<\/strong> Xem x\u00e9t c\u00e1c<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang cung c\u1ea5p. \u0110i\u1ec1u g\u00ec khi\u1ebfn ch\u00fang h\u1ea5p d\u1eabn? H\u1ecd t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0o? B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd?\n      <\/li>\n<li>\n        <strong>Nghi\u00ean C\u1ee9u Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau:<\/strong> T\u00ecm hi\u1ec3u v\u1ec1 th\u00f3i quen \u0111\u1eb7t ph\u00f2ng, s\u1edf th\u00edch du l\u1ecbch, v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi ch\u1ecdn kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.\n      <\/li>\n<li>\n        <strong>Theo D\u00f5i Xu H\u01b0\u1edbng Th\u1ecb Tr\u01b0\u1eddng:<\/strong> Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ng\u00e0nh du l\u1ecbch, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 gia t\u0103ng c\u1ee7a du l\u1ecbch b\u1ec1n v\u1eefng, du l\u1ecbch tr\u1ea3i nghi\u1ec7m, ho\u1eb7c c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n.\n      <\/li>\n<\/ul><\/div>\n<h3>T\u1ea1o N\u1ed9i Dung H\u1ea5p D\u1eabn v\u00e0 T\u1ed1i \u01afu H\u00f3a SEO<\/h3>\n<div>\n<p>\n      \u0110\u1ec3 <underline>\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean Expedia, b\u1ea1n c\u1ea7n t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO (Search Engine Optimization). \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n khi h\u1ecd t\u00ecm ki\u1ebfm tr\u00ean Expedia.\n    <\/p>\n<ul>\n<li>\n        <strong>S\u1eed D\u1ee5ng T\u1eeb Kh\u00f3a Li\u00ean Quan:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111\u1ecba \u0111i\u1ec3m, v\u00e0 lo\u1ea1i h\u00ecnh<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> m\u00e0 b\u1ea1n cung c\u1ea5p. V\u00ed d\u1ee5: &#8220;kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb \u1edf H\u00e0 N\u1ed9i&#8221;, &#8220;\u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho gia \u0111\u00ecnh&#8221;, &#8220;khuy\u1ebfn m\u00e3i cu\u1ed1i tu\u1ea7n&#8221;.\n      <\/li>\n<li>\n        <strong>Vi\u1ebft M\u00f4 T\u1ea3 H\u1ea5p D\u1eabn:<\/strong> T\u1ea1o m\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn v\u1ec1<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> c\u1ee7a b\u1ea1n. N\u00eau b\u1eadt nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed, ti\u1ec7n nghi hi\u1ec7n \u0111\u1ea1i, v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i, ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o.\n      <\/li>\n<li>\n        <strong>S\u1eed D\u1ee5ng H\u00ecnh \u1ea2nh Ch\u1ea5t L\u01b0\u1ee3ng Cao:<\/strong> H\u00ecnh \u1ea3nh c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, s\u1eafc n\u00e9t v\u00e0 ch\u00e2n th\u1ef1c v\u1ec1 kh\u00e1ch s\u1ea1n, ph\u00f2ng \u1ed1c, v\u00e0 c\u00e1c ti\u1ec7n nghi kh\u00e1c.\n      <\/li>\n<li>\n        <strong>T\u1ed1i \u01afu H\u00f3a Cho Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u1edbi b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc, v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.\n      <\/li>\n<\/ul><\/div>\n<h3>S\u1eed D\u1ee5ng C\u00e1c C\u00f4ng C\u1ee5 Ph\u00e2n T\u00edch \u0110\u1ec3 Theo D\u00f5i Hi\u1ec7u Qu\u1ea3<\/h3>\n<div>\n<p>\n      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch <underline>\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft.\n    <\/p>\n<ul>\n<li>\n        <strong>Expedia Partner Central Analytics:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u00f3 s\u1eb5n tr\u00ean Expedia Partner Central \u0111\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng, gi\u00e1 tr\u1ecb \u0111\u1eb7t ph\u00f2ng trung b\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c.\n      <\/li>\n<li>\n        <strong>Google Analytics:<\/strong> K\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n Expedia Partner Central c\u1ee7a b\u1ea1n v\u1edbi Google Analytics \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n, ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1c.\n      <\/li>\n<li>\n        <strong>A\/B Testing:<\/strong> Th\u1ef1c hi\u1ec7n A\/B testing \u0111\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c phi\u00ean b\u1ea3n<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.\n      <\/li>\n<\/ul><\/div>\n<h3>T\u1eadn D\u1ee5ng C\u00e1c T\u00ednh N\u0103ng N\u00e2ng Cao C\u1ee7a Expedia<\/h3>\n<div>\n<p>\n      Expedia cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng n\u00e2ng cao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch <underline>\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> c\u1ee7a m\u00ecnh.\n    <\/p>\n<ul>\n<li>\n        <strong>Targeted Promotions:<\/strong> S\u1eed d\u1ee5ng t\u00ednh n\u0103ng Targeted Promotions \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch du l\u1ecbch gia \u0111\u00ecnh, kh\u00e1ch du l\u1ecbch doanh nh\u00e2n, ho\u1eb7c kh\u00e1ch du l\u1ecbch \u0111\u1ebfn t\u1eeb m\u1ed9t qu\u1ed1c gia c\u1ee5 th\u1ec3.\n      <\/li>\n<li>\n        <strong>Package Rates:<\/strong> T\u1ea1o c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i k\u1ebft h\u1ee3p ph\u00f2ng \u1edf v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eefa \u0103n, spa, ho\u1eb7c tour du l\u1ecbch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ecdn g\u00f3i.\n      <\/li>\n<li>\n        <strong>Mobile App Push Notifications:<\/strong> S\u1eed d\u1ee5ng th\u00f4ng b\u00e1o \u0111\u1ea9y tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Expedia \u0111\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c<br \/>\n        <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> \u0111\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n      <\/li>\n<\/ul><\/div>\n<h3>\u0110\u1ea3m B\u1ea3o Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Tuy\u1ec7t V\u1eddi<\/h3>\n<div>\n<p>\n      Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, ph\u00f2ng \u1ed1c s\u1ea1ch s\u1ebd v\u00e0 ti\u1ec7n nghi, v\u00e0 c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung \u0111\u1ec3 l\u00e0m cho k\u1ef3 ngh\u1ec9 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb.\n    <\/p>\n<ul>\n<li>\n        <strong>D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n, v\u00e0 s\u1eb5n s\u00e0ng gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.\n      <\/li>\n<li>\n        <strong>Ph\u00f2ng \u1ed0c v\u00e0 Ti\u1ec7n Nghi:<\/strong> Duy tr\u00ec ph\u00f2ng \u1ed1c s\u1ea1ch s\u1ebd, ti\u1ec7n nghi, v\u00e0 \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u1ec7n \u00edch c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 th\u01b0 gi\u00e3n.\n      <\/li>\n<li>\n        <strong>Ph\u1ea3n H\u1ed3i C\u1ee7a Kh\u00e1ch H\u00e0ng:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, \u0111\u00e1nh gi\u00e1 tr\u00ean Expedia, ho\u1eb7c ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng.\n      <\/li>\n<\/ul><\/div>\n<h3>K\u1ebft Lu\u1eadn<\/h3>\n<div>\n<p>\n      Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u1edbi <underline>\u01b0u \u0111\u00e3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/underline> tr\u00ean Expedia l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao c\u1ee7a Expedia, v\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb chi\u1ebfn d\u1ecbch<br \/>\n      <strong style=\"color: red;\">\u01b0u \u0111\u00e3i<\/strong> c\u1ee7a m\u00ecnh.\n    <\/p>\n<p>\n      H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c li\u00ean t\u1ee5c theo d\u00f5i, \u0111\u00e1nh gi\u00e1, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!\n    <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed1i \u01afu H\u00f3a Ti\u1ebfp C\u1eadn v\u00e0 T\u0103ng S\u1ed1 L\u01b0\u1ee3ng \u0110\u1eb7t Ph\u00f2ng V\u1edbi C\u00e1c \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng tr\u00ean Expedia Gi\u1edbi thi\u1ec7u v\u1ec1 \u01afu \u0110\u00e3i Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng Trong th\u1eddi \u0111\u1ea1i m\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u1ed1ng tr\u1ecb vi\u1ec7c \u0111\u1eb7t ph\u00f2ng du l\u1ecbch, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":445378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-445391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445391"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445378"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}