{"id":445322,"date":"2025-02-23T08:53:11","date_gmt":"2025-02-23T08:53:11","guid":{"rendered":"https:\/\/otavietnam.com\/performance-max-toi-uu-cho-marketing-khach-san\/"},"modified":"2025-02-23T08:53:11","modified_gmt":"2025-02-23T08:53:11","slug":"performance-max-toi-uu-cho-marketing-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/performance-max-toi-uu-cho-marketing-khach-san\/","title":{"rendered":"Performance Max: T\u1ed1i \u01b0u cho Marketing Kh\u00e1ch s\u1ea1n"},"content":{"rendered":"

T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn D\u1ecbch Performance Max: C\u01a1 H\u1ed9i V\u00e0ng Cho Marketing Kh\u00e1ch S\u1ea1n<\/h1>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Performance Max v\u00e0 Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

\n Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ed1 c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Google Ads \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi cho
\n Performance Max<\/strong>, mang \u0111\u1ebfn cho c\u00e1c \u0111\u1ed9i ng\u0169 th\u01b0\u01a1ng m\u1ea1i v\u00e0 marketing kh\u00e1ch s\u1ea1n quy\u1ec1n ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n <\/p>\n

\n \"T\u1ed1i\n <\/div>\n

\n V\u1edbi kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, c\u00e1c lo\u1ea1i tr\u1eeb \u0111\u01b0\u1ee3c tinh ch\u1ec9nh v\u00e0 b\u00e1o c\u00e1o n\u00e2ng cao, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI t\u1ed1t h\u01a1n. Nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y trao quy\u1ec1n cho kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n, \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.\n <\/p>\n

Ki\u1ec3m So\u00e1t T\u1ed1t H\u01a1n C\u00e1c Chi\u1ebfn D\u1ecbch D\u1ef1a Tr\u00ean AI<\/h2>\n

\n Gi\u1edd \u0111\u00e2y, c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 lo\u1ea1i tr\u1eeb n\u00e2ng cao \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh AI ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u1eb7t ph\u00f2ng c\u1ee5 th\u1ec3. C\u00e1c c\u1eadp nh\u1eadt ch\u00ednh bao g\u1ed3m:\n <\/p>\n

    \n
  1. \n T\u1eeb Kh\u00f3a Ph\u1ee7 \u0110\u1ecbnh C\u1ea5p Chi\u1ebfn D\u1ecbch:<\/strong> Ng\u0103n qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n cho c\u00e1c t\u00ecm ki\u1ebfm kh\u00f4ng li\u00ean quan, \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed v\u00e0o nh\u1eefng truy v\u1ea5n kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb.\n <\/li>\n
  2. \n Nh\u1eafm M\u1ee5c Ti\u00eau Kh\u00e1ch H\u00e0ng Gi\u00e1 Tr\u1ecb Cao:<\/strong> X\u00e1c \u0111\u1ecbnh v\u00e0 \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i d\u1ef1 \u0111o\u00e1n cao h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1ee5c ti\u00eau thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi Ch\u1ebf \u0110\u1ed9 Gi\u00e1 Tr\u1ecb Cao. Vi\u1ec7c n\u00e0y gi\u00fap t\u0103ng doanh thu t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau nhi\u1ec1u h\u01a1n.\n <\/li>\n
    \n \"Nh\u1eafm\n <\/div>\n
  3. \n C\u1ea3i Thi\u1ec7n Lo\u1ea1i Tr\u1eeb Th\u01b0\u01a1ng Hi\u1ec7u:<\/strong> Ki\u1ec3m so\u00e1t c\u00e1c lo\u1ea1i tr\u1eeb c\u1ee5 th\u1ec3 cho th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch metasearch, tinh ch\u1ec9nh ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3n l\u00fd danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.\n <\/li>\n
  4. \n Nh\u1eafm M\u1ee5c Ti\u00eau Theo Danh M\u1ee5c Trang:<\/strong> S\u1eed d\u1ee5ng c\u00e1c quy t\u1eafc “URL ch\u1ee9a” \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn c\u00e1c trang d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: spa, \u0103n u\u1ed1ng, \u0111\u1eb7t s\u1ef1 ki\u1ec7n). T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111\u00fang trang h\u1ecd c\u1ea7n.\n <\/li>\n
    \n \"Nh\u1eafm\n <\/div>\n
  5. \n T\u00ednh N\u0103ng Beta:<\/strong><\/p>\n
      \n
    • \n Lo\u1ea1i Tr\u1eeb Theo Nh\u00e2n Kh\u1ea9u H\u1ecdc:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang ph\u00e2n kh\u00fac kh\u00e1ch b\u1eb1ng c\u00e1ch lo\u1ea1i tr\u1eeb c\u00e1c nh\u00f3m tu\u1ed5i c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.\n <\/li>\n
    • \n Nh\u1eafm M\u1ee5c Ti\u00eau Theo Thi\u1ebft B\u1ecb C\u1ee5 Th\u1ec3:<\/strong> T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch b\u1eb1ng c\u00e1ch \u01b0u ti\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.\n <\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

      B\u00e1o C\u00e1o v\u00e0 Th\u00f4ng Tin Chi Ti\u1ebft V\u1ec1 T\u00ecm Ki\u1ebfm N\u00e2ng Cao<\/h2>\n

      \n C\u00e1c chi\u1ebfn d\u1ecbch Performance Max<\/strong> \u0111ang tr\u1edf n\u00ean minh b\u1ea1ch h\u01a1n, gi\u00fap c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1edbi:\n <\/p>\n

        \n
      1. \n Ch\u1ec9 S\u1ed1 H\u1eefu \u00cdch C\u1ee7a Ch\u1ee7 \u0110\u1ec1 T\u00ecm Ki\u1ebfm:<\/strong> Hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u00ecm ki\u1ebfm \u0111\u1ebfn hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang cho ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 t\u00ecm ki\u1ebfm.\n <\/li>\n
      2. \n Th\u00f4ng Tin Chi Ti\u1ebft V\u1ec1 Truy V\u1ea5n T\u00ecm Ki\u1ebfm:<\/strong> Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean AI kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm t\u1eeb c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, tinh ch\u1ec9nh kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/li>\n
      3. \n Th\u00f4ng Tin Chi Ti\u1ebft V\u1ec1 \u0110i\u1ec1u Kho\u1ea3n T\u00ecm Ki\u1ebfm:<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng truy v\u1ea5n n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.\n <\/li>\n
        \n \"Th\u00f4ng\n <\/div>\n<\/ol>\n

        B\u00e1o C\u00e1o Nh\u00f3m T\u00e0i S\u1ea3n Chi Ti\u1ebft H\u01a1n<\/h2>\n

        C\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o m\u1edbi gi\u00fap c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n ph\u00e2n t\u00edch v\u00e0 h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t t\u00e0i s\u1ea3n qu\u1ea3ng c\u00e1o:<\/p>\n

          \n
        1. \n Ph\u00e2n \u0110o\u1ea1n Hi\u1ec7u Su\u1ea5t:<\/strong> Chia nh\u1ecf l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i theo thi\u1ebft b\u1ecb, th\u1eddi gian v\u00e0 v\u1ecb tr\u00ed \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.\n <\/li>\n
        2. \n C\u1ea3i Thi\u1ec7n Kh\u1ea3 N\u0103ng Truy C\u1eadp D\u1eef Li\u1ec7u:<\/strong> T\u1ea3i xu\u1ed1ng v\u00e0 chia s\u1ebb b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t \u0111\u1ec3 c\u1ed9ng t\u00e1c gi\u1eefa c\u00e1c nh\u00f3m v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong kh\u00e1ch s\u1ea1n.\n <\/li>\n
          \n \"B\u00e1o\n <\/div>\n<\/ol>\n

          T\u1ea1i Sao \u0110i\u1ec1u N\u00e0y Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h2>\n

          Nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y mang l\u1ea1i cho c\u00e1c \u0111\u1ed9i ng\u0169 th\u01b0\u01a1ng m\u1ea1i v\u00e0 marketing kh\u00e1ch s\u1ea1n kh\u1ea3 n\u0103ng:<\/p>\n

            \n
          1. \u0110i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch do AI \u0111i\u1ec1u khi\u1ec3n theo c\u00e1c m\u1ee5c ti\u00eau doanh thu c\u1ee5 th\u1ec3.<\/li>\n
          2. Thu h\u00fat kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao th\u00f4ng qua nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng minh h\u01a1n.<\/li>\n
          3. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI.<\/li>\n<\/ol>\n

            \n Khi marketing kh\u00e1ch s\u1ea1n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c \u0111\u00f3n \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o s\u1ed1 s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. V\u1edbi c\u00e1c t\u00ednh n\u0103ng Performance Max<\/strong> n\u00e2ng cao n\u00e0y, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 m\u1edf kh\u00f3a hi\u1ec7u qu\u1ea3 cao h\u01a1n v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd.\n <\/p>\n

            T\u00f3m t\u1eaft c\u00e1c l\u1ee3i \u00edch ch\u00ednh c\u1ee7a Performance Max cho Kh\u00e1ch S\u1ea1n<\/h3>\n
              \n
            • T\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o:<\/strong> Nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng.<\/li>\n
            • T\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch:<\/strong> Ng\u0103n ch\u1eb7n l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c truy v\u1ea5n kh\u00f4ng li\u00ean quan.<\/li>\n
            • C\u1ea3i thi\u1ec7n ROI:<\/strong> T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/li>\n
            • Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
            • C\u1ed9ng t\u00e1c hi\u1ec7u qu\u1ea3:<\/strong> Chia s\u1ebb b\u00e1o c\u00e1o v\u00e0 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn.<\/li>\n<\/ul>\n

              L\u1eddi khuy\u00ean cho c\u00e1c nh\u00e0 Marketing Kh\u00e1ch s\u1ea1n khi s\u1eed d\u1ee5ng Performance Max<\/h3>\n
                \n
              • X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau:<\/strong> Doanh thu, l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng, v.v.<\/li>\n
              • Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n
              • Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> T\u00ecm hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m v\u00e0 l\u00e0m t\u1ed1t h\u01a1n.<\/li>\n
              • Theo d\u00f5i hi\u1ec7u su\u1ea5t:<\/strong> Li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/li>\n
              • Th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a:<\/strong> Kh\u00f4ng ng\u1eebng th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n

                \n V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u00fang c\u00e1ch, Performance Max<\/strong> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 marketing kh\u00e1ch s\u1ea1n, gi\u00fap h\u1ecd t\u0103ng doanh thu v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

                T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn D\u1ecbch Performance Max: C\u01a1 H\u1ed9i V\u00e0ng Cho Marketing Kh\u00e1ch S\u1ea1n Gi\u1edbi Thi\u1ec7u v\u1ec1 Performance Max v\u00e0 Ng\u00e0nh Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ed1 c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Google Ads \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng c\u1eadp nh\u1eadt […]<\/p>\n","protected":false},"author":1,"featured_media":445312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[249],"tags":[],"class_list":["post-445322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-ly-van-hanh-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445322"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445312"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}