{"id":445133,"date":"2025-02-22T11:02:08","date_gmt":"2025-02-22T11:02:08","guid":{"rendered":"https:\/\/otavietnam.com\/bao-cao-hanh-vi-khach-du-lich-2021-phien-ban-viet-nam\/"},"modified":"2025-02-22T11:02:08","modified_gmt":"2025-02-22T11:02:08","slug":"bao-cao-hanh-vi-khach-du-lich-2021-phien-ban-viet-nam","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bao-cao-hanh-vi-khach-du-lich-2021-phien-ban-viet-nam\/","title":{"rendered":"B\u00e1o c\u00e1o h\u00e0nh vi kh\u00e1ch du l\u1ecbch 2021: Phi\u00ean b\u1ea3n Vi\u1ec7t Nam"},"content":{"rendered":"

B\u00e1o C\u00e1o Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch 2021 c\u1ee7a SiteMinder: Phi\u00ean B\u1ea3n Vi\u1ec7t Nam<\/h1>\n

\"H\u00ecnh<\/p>\n

Th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0111\u00e3 tr\u1ea3i qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn trong n\u0103m 2020 v\u00e0 2021, v\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch du l\u1ecbch<\/span><\/strong> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n. B\u00e1o c\u00e1o “Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch 2021” c\u1ee7a SiteMinder cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 gi\u00e1 tr\u1ecb v\u1ec1 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, nh\u00e0 \u0111i\u1ec1u h\u00e0nh tour v\u00e0 c\u00e1c chuy\u00ean gia marketing c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.<\/p>\n

Gi\u1edbi Thi\u1ec7u Chung v\u1ec1 B\u00e1o C\u00e1o Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch c\u1ee7a SiteMinder<\/h2>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch COVID-19, ng\u00e0nh du l\u1ecbch<\/span><\/strong> to\u00e0n c\u1ea7u \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c ch\u01b0a t\u1eebng c\u00f3. C\u00e1c bi\u1ec7n ph\u00e1p h\u1ea1n ch\u1ebf \u0111i l\u1ea1i, gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng lo ng\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nhu c\u1ea7u v\u00e0 c\u00e1ch th\u1ee9c du l\u1ecbch c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. SiteMinder, m\u1ed9t n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n v\u00e0 ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn, \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t quy m\u00f4 l\u1edbn \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

B\u00e1o c\u00e1o “Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch” c\u1ee7a SiteMinder l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i li\u1ec7u v\u00f4 gi\u00e1 cho c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/span><\/strong> v\u00e0 du l\u1ecbch. N\u00f3 cung c\u1ea5p nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1:<\/p>\n

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  • C\u00e1ch kh\u00e1ch du l\u1ecbch l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t ph\u00f2ng.<\/li>\n
  • Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn ch\u1ed7 \u1edf.<\/li>\n
  • M\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/li>\n
  • Mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch du l\u1ecbch v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p an to\u00e0n v\u00e0 v\u1ec7 sinh.<\/li>\n
  • Xu h\u01b0\u1edbng du l\u1ecbch trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul><\/div>\n

    \"Bi\u1ec3u<\/p>\n

    T\u00f3m T\u1eaft C\u00e1c Ph\u00e1t Hi\u1ec7n Ch\u00ednh trong B\u00e1o C\u00e1o Phi\u00ean B\u1ea3n Vi\u1ec7t Nam<\/h3>\n

    B\u00e1o c\u00e1o phi\u00ean b\u1ea3n Vi\u1ec7t Nam t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb h\u01a1n 800 ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u00e1t hi\u1ec7n ch\u00ednh:<\/p>\n

    1. S\u1ef1 Thay \u0110\u1ed5i Trong K\u1ef3 V\u1ecdng v\u00e0 H\u00e0nh Vi c\u1ee7a Kh\u00e1ch Du L\u1ecbch<\/h4>\n

    Kh\u00e1ch du l\u1ecbch Vi\u1ec7t Nam<\/span><\/strong> ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 an to\u00e0n v\u00e0 v\u1ec7 sinh. H\u1ecd mong \u0111\u1ee3i c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng ph\u1ea3i th\u1ef1c hi\u1ec7n nghi\u00eam ng\u1eb7t c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh, bao g\u1ed3m kh\u1eed tr\u00f9ng th\u01b0\u1eddng xuy\u00ean, cung c\u1ea5p dung d\u1ecbch r\u1eeda tay v\u00e0 \u0111\u1ea3m b\u1ea3o gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Ngo\u00e0i ra, kh\u00e1ch du l\u1ecbch c\u0169ng quan t\u00e2m h\u01a1n \u0111\u1ebfn c\u00e1c ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng ho\u00e0n ti\u1ec1n trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 c\u1ed1.<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch du l\u1ecbch t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u1eb7t ph\u00f2ng. H\u1ecd s\u1eed d\u1ee5ng internet \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c \u01b0u \u0111\u00e3i. Vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t trang web chuy\u00ean nghi\u1ec7p v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, c\u00f9ng v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

    2. C\u00e1c Y\u1ebfu T\u1ed1 Quan Tr\u1ecdng \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Quy\u1ebft \u0110\u1ecbnh Du L\u1ecbch<\/h4>\n

    Quy\u1ebft \u0111\u1ecbnh du l\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

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    • Gi\u00e1 c\u1ea3:<\/strong> M\u1ee9c gi\u00e1 c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u.<\/li>\n
    • \u0110\u1ecba \u0111i\u1ec3m:<\/strong> V\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n v\u00e0 g\u1ea7n c\u00e1c \u0111i\u1ec3m tham quan h\u1ea5p d\u1eabn.<\/li>\n
    • \u0110\u00e1nh gi\u00e1:<\/strong> Nh\u1eadn x\u00e9t t\u00edch c\u1ef1c t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n
    • Ti\u1ec7n nghi:<\/strong> C\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.<\/li>\n
    • An to\u00e0n:<\/strong> C\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh.<\/li>\n<\/ul><\/div>\n

      C\u00e1c doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      \"C\u00e1c<\/p>\n

      3. Lo\u1ea1i H\u00ecnh Ch\u1ed7 \u1ede \u0110\u01b0\u1ee3c \u01afa Chu\u1ed9ng Cho Chuy\u1ebfn \u0110i Ti\u1ebfp Theo<\/h4>\n

      B\u00e1o c\u00e1o cho th\u1ea5y r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n<\/span><\/strong> v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1ea5t cho c\u00e1c chuy\u1ebfn \u0111i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u1ebfn \u0111i c\u00f4ng t\u00e1c. Tuy nhi\u00ean, c\u00e1c lo\u1ea1i h\u00ecnh ch\u1ed7 \u1edf kh\u00e1c nh\u01b0 c\u0103n h\u1ed9 d\u1ecbch v\u1ee5, homestay v\u00e0 villa c\u0169ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c gia \u0111\u00ecnh v\u00e0 nh\u00f3m b\u1ea1n.<\/p>\n

      C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 gia \u0111\u00ecnh, c\u00e1c ti\u1ec7n nghi ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi \u0111i c\u00f4ng t\u00e1c ho\u1eb7c c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

      4. K\u1ebf Ho\u1ea1ch Du L\u1ecbch K\u1ebft H\u1ee3p C\u00f4ng Vi\u1ec7c<\/h4>\n

      Du l\u1ecbch k\u1ebft h\u1ee3p c\u00f4ng vi\u1ec7c (bleisure) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng k\u00e9o d\u00e0i chuy\u1ebfn c\u00f4ng t\u00e1c c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u00eam th\u1eddi gian kh\u00e1m ph\u00e1 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn, thu h\u00fat kh\u00e1ch du l\u1ecbch bleisure.<\/p>\n

      \u0110\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a xu h\u01b0\u1edbng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p c\u00f4ng vi\u1ec7c v\u00e0 gi\u1ea3i tr\u00ed, t\u1ed5 ch\u1ee9c c\u00e1c tour du l\u1ecbch ng\u1eafn ng\u00e0y ho\u1eb7c cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p cho ng\u01b0\u1eddi \u0111i c\u00f4ng t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00f2ng h\u1ecdp, Wi-Fi t\u1ed1c \u0111\u1ed9 cao v\u00e0 d\u1ecbch v\u1ee5 v\u0103n ph\u00f2ng.<\/p>\n

      5. M\u1ee9c \u0110\u1ed9 S\u1eb5n S\u00e0ng Chia S\u1ebb Th\u00f4ng Tin C\u00e1 Nh\u00e2n<\/h4>\n

      B\u00e1o c\u00e1o c\u0169ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch du l\u1ecbch. K\u1ebft qu\u1ea3 cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n v\u00e0 mong mu\u1ed1n c\u00e1c doanh nghi\u1ec7p minh b\u1ea1ch v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

      Vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

      Ph\u00e2n T\u00edch Chi Ti\u1ebft v\u00e0 \u0110\u00e1nh Gi\u00e1 T\u00e1c \u0110\u1ed9ng<\/h2>\n

      B\u00e1o c\u00e1o c\u1ee7a SiteMinder cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u00e2n t\u00edch chi ti\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng ph\u00e1t hi\u1ec7n ch\u00ednh:<\/p>\n

      T\u00e1c \u0110\u1ed9ng c\u1ee7a COVID-19 v\u00e0 Xu H\u01b0\u1edbng Du L\u1ecbch N\u1ed9i \u0110\u1ecba<\/h3>\n

      \u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 khi\u1ebfn du l\u1ecbch qu\u1ed1c t\u1ebf b\u1ecb \u0111\u00ecnh tr\u1ec7, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho du l\u1ecbch n\u1ed9i \u0111\u1ecba<\/span><\/strong> ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Kh\u00e1ch du l\u1ecbch Vi\u1ec7t Nam \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn an to\u00e0n v\u00e0 g\u1ea7n g\u0169i, \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn an to\u00e0n v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

      Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng du l\u1ecbch, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch m\u1edbi l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba v\u00e0 t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho ng\u00e0nh du l\u1ecbch.<\/p>\n

      \u1ee8ng D\u1ee5ng C\u00f4ng Ngh\u1ec7 v\u00e0 Chuy\u1ec3n \u0110\u1ed5i S\u1ed1<\/h3>\n

      C\u00f4ng ngh\u1ec7<\/span><\/strong> \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ng\u00e0nh du l\u1ecbch. Kh\u00e1ch du l\u1ecbch s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, \u0111\u1eb7t ph\u00f2ng, thanh to\u00e1n v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh.<\/p>\n

      Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 nh\u01b0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS), k\u00eanh ph\u00e2n ph\u1ed1i (channel manager), c\u00f4ng c\u1ee5 marketing t\u1ef1 \u0111\u1ed9ng v\u00e0 chatbot c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

      Marketing v\u00e0 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n

      Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c marketing<\/span><\/strong> v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n, bao g\u1ed3m c\u1ea3 marketing tr\u1ef1c tuy\u1ebfn v\u00e0 marketing truy\u1ec1n th\u1ed1ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c du l\u1ecbch c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n

      Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

      L\u1eddi Khuy\u00ean v\u00e0 \u0110\u1ec1 Xu\u1ea5t cho C\u00e1c Doanh Nghi\u1ec7p Du L\u1ecbch Vi\u1ec7t Nam<\/h2>\n

      D\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch trong b\u00e1o c\u00e1o c\u1ee7a SiteMinder, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean v\u00e0 \u0111\u1ec1 xu\u1ea5t cho c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam:<\/p>\n

      \n
        \n
      1. \u01afu ti\u00ean s\u1ef1 an to\u00e0n v\u00e0 v\u1ec7 sinh:<\/strong> Th\u1ef1c hi\u1ec7n nghi\u00eam ng\u1eb7t c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh v\u00e0 th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p n\u00e0y.<\/li>\n
      2. Cung c\u1ea5p ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng linh ho\u1ea1t:<\/strong> T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng h\u1ee7y ph\u00f2ng ho\u1eb7c thay \u0111\u1ed5i ng\u00e0y \u0111\u1eb7t ph\u00f2ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/li>\n
      3. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7:<\/strong> \u00c1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
      4. T\u1eadp trung v\u00e0o du l\u1ecbch n\u1ed9i \u0111\u1ecba:<\/strong> Ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn an to\u00e0n v\u00e0 h\u1ea5p d\u1eabn.<\/li>\n
      5. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/strong> T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
      6. L\u1eafng nghe kh\u00e1ch h\u00e0ng:<\/strong> Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n
      7. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c du l\u1ecbch:<\/strong> X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty du l\u1ecbch, h\u00e3ng h\u00e0ng kh\u00f4ng v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n<\/ol><\/div>\n

        K\u1ebft Lu\u1eadn<\/h2>\n

        B\u00e1o c\u00e1o “Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch 2021” c\u1ee7a SiteMinder cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 gi\u00e1 tr\u1ecb v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch Vi\u1ec7t Nam. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong \u0111\u1ee3i v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a kh\u00e1ch du l\u1ecbch, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u00e0 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

        Hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng du l\u1ecbch Vi\u1ec7t Nam<\/span><\/strong>. H\u00e3y nh\u1edb r\u1eb1ng, s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh du l\u1ecbch \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed7 l\u1ef1c, s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng li\u00ean t\u1ee5c.<\/p>\n

        Ngu\u1ed3n: Tham kh\u1ea3o t\u1eeb b\u00e1o c\u00e1o g\u1ed1c c\u1ee7a Siteminder (\u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 vi\u1ebft l\u1ea1i)<\/p>\n","protected":false},"excerpt":{"rendered":"

        B\u00e1o C\u00e1o Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch 2021 c\u1ee7a SiteMinder: Phi\u00ean B\u1ea3n Vi\u1ec7t Nam Th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0111\u00e3 tr\u1ea3i qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn trong n\u0103m 2020 v\u00e0 2021, v\u00e0 vi\u1ec7c hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch du l\u1ecbch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n. […]<\/p>\n","protected":false},"author":1,"featured_media":445124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445133"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445124"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}