{"id":445101,"date":"2025-02-22T07:52:11","date_gmt":"2025-02-22T07:52:11","guid":{"rendered":"https:\/\/otavietnam.com\/bao-cao-xu-huong-du-lich-ky-thuat-so-va-hanh-vi-khach-du-lich\/"},"modified":"2025-02-22T07:52:11","modified_gmt":"2025-02-22T07:52:11","slug":"bao-cao-xu-huong-du-lich-ky-thuat-so-va-hanh-vi-khach-du-lich","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bao-cao-xu-huong-du-lich-ky-thuat-so-va-hanh-vi-khach-du-lich\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng du l\u1ecbch k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 h\u00e0nh vi kh\u00e1ch du l\u1ecbch"},"content":{"rendered":"
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B\u00e1o C\u00e1o V\u1ec1 S\u1ef1 Ph\u1ee5 Thu\u1ed9c K\u1ef9 Thu\u1eadt S\u1ed1: Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch<\/h2>\n<\/p><\/div>\n
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Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 trong ng\u00e0nh du l\u1ecbch<\/h3>\n

Ng\u00e0y nay, h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch du l\u1ecbch g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u1ee7a cu\u1ed9c s\u1ed1ng, nh\u01b0 ng\u00e2n h\u00e0ng, mua s\u1eafm v\u00e0 \u0103n u\u1ed1ng. Th\u1eddi gian s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 s\u00e1u ti\u1ebfng r\u01b0\u1ee1i m\u1ed7i ng\u00e0y tr\u00ean to\u00e0n c\u1ea7u, v\u00e0 du kh\u00e1ch \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i ng\u00e0y c\u00e0ng g\u1eafn b\u00f3 m\u1eadt thi\u1ebft v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a m\u00ecnh. Do \u0111\u00f3, kh\u1ea3 n\u0103ng k\u1ef9 thu\u1eadt v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ed1 ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng<\/strong>.<\/p>\n<\/p><\/div>\n

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N\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1: K\u00eanh t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf h\u00e0ng \u0111\u1ea7u<\/h3>\n

Tr\u00ean to\u00e0n c\u1ea7u, du kh\u00e1ch hi\u1ec7n nay c\u00f3 kh\u1ea3 n\u0103ng b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ch\u1ed7 \u1edf tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cao h\u01a1n g\u1ea5p hai l\u1ea7n so v\u1edbi vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn b\u1ea1n b\u00e8. T\u1ea1i Th\u00e1i Lan, t\u1ef7 l\u1ec7 n\u00e0y cao g\u1ea5p n\u0103m l\u1ea7n. V\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a d\u1eef li\u1ec7u, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<\/strong>, thay v\u00ec d\u1ef1a v\u00e0o b\u1ea1n b\u00e8 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 tr\u01b0\u1edbc.<\/p>\n

Du kh\u00e1ch \u00dac (36%) c\u00f3 xu h\u01b0\u1edbng b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cao nh\u1ea5t, ti\u1ebfp theo l\u00e0 du kh\u00e1ch Anh v\u00e0 Ph\u00e1p. Trong khi \u0111\u00f3, du kh\u00e1ch \u00dd (32%) c\u00f3 kh\u1ea3 n\u0103ng b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) c\u1ee5 th\u1ec3 cao nh\u1ea5t, ti\u1ebfp theo l\u00e0 du kh\u00e1ch T\u00e2y Ban Nha (29%) v\u00e0 Trung Qu\u1ed1c (28%).<\/p>\n

\"Bi\u1ec3u<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i<\/strong>, n\u01a1i \u0111\u00e3 c\u00f3 th\u00eam 150 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0o n\u0103m 2022, ti\u1ebfp t\u1ee5c th\u00e2m nh\u1eadp s\u00e2u h\u01a1n v\u00e0o ng\u00e0nh du l\u1ecbch. M\u1eb7c d\u00f9 ch\u1ec9 c\u00f3 kho\u1ea3ng 1\/10 du kh\u00e1ch b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u00ean to\u00e0n c\u1ea7u k\u1ec3 t\u1eeb n\u0103m ngo\u00e1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 X.<\/p>\n

\"M\u1ea1ng<\/p>\n

\"Bi\u1ec3u<\/p>\n

\"Bi\u1ec3u<\/p>\n

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S\u1ef1 ch\u1ea5p nh\u1eadn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u1ee7a gi\u1edbi tr\u1ebb th\u00e0nh th\u1ecb<\/h2>\n<\/p><\/div>\n
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\u1ee8ng d\u1ee5ng AI trong du l\u1ecbch<\/h3>\n

H\u01a1n 50% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong kh\u1ea3o s\u00e1t n\u0103m nay cho bi\u1ebft h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ho\u1eb7c r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ch\u1ed7 \u1edf \u2013 con s\u1ed1 n\u00e0y t\u0103ng l\u00ean 68% \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Millennials, cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 AI<\/strong>.<\/p>\n

Tuy nhi\u00ean, trong khi gi\u1edbi tr\u1ebb th\u00e0nh th\u1ecb (c\u00f9ng v\u1edbi du kh\u00e1ch \u1ea4n \u0110\u1ed9, Indonesia v\u00e0 Trung Qu\u1ed1c) s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng AI, th\u00ec nh\u1eefng du kh\u00e1ch l\u1edbn tu\u1ed5i h\u01a1n, s\u1ed1ng b\u00ean ngo\u00e0i trung t\u00e2m th\u00e0nh ph\u1ed1 \u1edf \u0110\u1ee9c, Ph\u00e1p v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Anh, c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 l\u00e0m quen.<\/p>\n<\/p><\/div>\n

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C\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh<\/h3>\n

Du kh\u00e1ch ng\u00e0y nay c\u1edfi m\u1edf h\u01a1n v\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf c\u1ee7a h\u1ecd h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong 12 th\u00e1ng qua, khi c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. Hai v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u00e1i \u0111\u1ed9 ng\u00e0y c\u00e0ng thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi c\u1ea3 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng nh\u1eadn ph\u00f2ng v\u00e0 chatbot tr\u00ean trang web.<\/p>\n<\/p><\/div><\/div>\n

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S\u1ef1 nh\u1ea1y c\u1ea3m v\u1edbi tr\u1ea3i nghi\u1ec7m s\u1ed1 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m<\/h2>\n

B\u1ea3o m\u1eadt v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u1ec1n m\u1ea1ch hi\u1ec7n l\u00e0 nh\u1eefng \u01b0u ti\u00ean l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi du kh\u00e1ch ng\u00e0y nay, v\u00ec h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian tr\u1ef1c tuy\u1ebfn h\u01a1n v\u00e0 ti\u1ebfp x\u00fac v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c v\u1ee5 l\u1eeba \u0111\u1ea3o. M\u1ed9t quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 thanh to\u00e1n d\u1ec5 d\u00e0ng v\u00e0 an to\u00e0n ti\u1ebfp t\u1ee5c l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a trang web ch\u1ed7 \u1edf<\/strong>, trong khi t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u1eb7t ph\u00f2ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf th\u1ebf h\u1ec7 Z v\u00e0 Millennials, \u0111ang r\u1ea5t cao.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u01a1n 1\/2 s\u1ed1 kh\u00e1ch du l\u1ecbch \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ti\u1ebfp t\u1ee5c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00ec tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t, v\u00e0 t\u1ef7 l\u1ec7 n\u00e0y t\u0103ng l\u00ean g\u1ea7n 3\/4 \u1edf th\u1ebf h\u1ec7 Z.<\/p>\n<\/p><\/div>\n

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S\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng v\u1ec1 \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c ch\u1ed7 \u1edf<\/h2>\n

M\u1ed9t ph\u00e1t hi\u1ec7n quan tr\u1ecdng t\u1eeb b\u00e1o c\u00e1o n\u00e0y l\u00e0, t\u1eeb quan \u0111i\u1ec3m c\u00f4ng ngh\u1ec7, l\u0129nh v\u1ef1c ch\u1ed7 \u1edf<\/a> \u0111ang b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c. C\u00f3 m\u1ed9t s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng v\u1ec1 \u0111\u1ed5i m\u1edbi, khi c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u1ec1 tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1eeb nh\u1eefng du kh\u00e1ch tr\u1ebb tu\u1ed5i.<\/p>\n

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Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, du l\u1ecbch v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 tr\u1edf n\u00ean g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nhau. Du kh\u00e1ch \u0111ang d\u1ef1a v\u00e0o thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ec1 xu\u1ea5t, \u0111\u1eb7t ph\u00f2ng v\u00e0 m\u1ecdi th\u1ee9 \u1edf gi\u1eefa, khi\u1ebfn cho vi\u1ec7c c\u00e1c nh\u00e0 cung c\u1ea5p mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u1ec1n m\u1ea1ch tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, thanh to\u00e1n d\u1ec5 d\u00e0ng v\u00e0 an to\u00e0n \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ph\u00e1t hi\u1ec7n c\u1ee7a SiteMinder r\u1eb1ng quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 thanh to\u00e1n d\u1ec5 d\u00e0ng v\u00e0 an to\u00e0n l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a trang web ch\u1ed7 \u1edf, m\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Stripe \u0111\u00e3 xem x\u00e9t quy tr\u00ecnh thanh to\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft l\u00fd do h\u00e0ng \u0111\u1ea7u khi\u1ebfn h\u1ecd \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u1ec1 m\u1ed9t doanh nghi\u1ec7p l\u00e0 n\u1ebfu trang web c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 kh\u00f4ng mang l\u1ea1i c\u1ea3m gi\u00e1c an to\u00e0n ho\u1eb7c \u0111\u00e1ng tin c\u1eady. V\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng trong th\u1ebf gi\u1edbi du l\u1ecbch, vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m thanh to\u00e1n an to\u00e0n v\u00e0 li\u1ec1n m\u1ea1ch l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<\/blockquote>\n

Du kh\u00e1ch s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/p>\n

Trong khi 67% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (VR) \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ho\u1eb7c tr\u1ea3i nghi\u1ec7m ch\u1ed7 \u1edf c\u1ee7a h\u1ecd, th\u00ec ch\u1ec9 c\u00f3 16% s\u1eb5n s\u00e0ng \u0111\u1ec3 AR\/VR thay th\u1ebf cho m\u1ed9t k\u1ef3 ngh\u1ec9 th\u1ef1c t\u1ebf.<\/p>\n

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Ngu\u1ed3n<\/h3>\n
    \n
  1. \u2018The next chapter in China\u2019s consumer story\u2019, Boston Consulting Group<\/li>\n
  2. \u2018How the middle class will play the hero in India\u2019s rise as world power\u2019, The Economic Times<\/li>\n
  3. \u2018The average screen time and usage by country\u2019, ElectronicsHub<\/li>\n
  4. \u20182023 global digital report\u2019, Meltwater and We Are Social<\/li>\n<\/ol><\/div>\n
    \n

    Ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 trong ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam<\/h2>\n

    \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ed1i v\u1edbi ng\u00e0nh du l\u1ecbch, ch\u00fang ta c\u1ea7n xem x\u00e9t c\u1ee5 th\u1ec3 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a c\u1ea3 du l\u1ecbch n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1, trong \u0111\u00f3 c\u00f3 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00f4ng minh.<\/p>\n<\/p><\/div>\n

    \n

    T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh du l\u1ecbch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/h3>\n

    Ng\u01b0\u1eddi Vi\u1ec7t ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn, so s\u00e1nh gi\u00e1 c\u1ea3, \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. C\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng du l\u1ecbch nh\u01b0 Booking.com, Agoda, Traveloka v\u00e0 c\u00e1c OTA \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0 Mytour.vn \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi du l\u1ecbch Vi\u1ec7t Nam.<\/p>\n

    M\u1ea1ng x\u00e3 h\u1ed9i<\/strong> c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh quy\u1ebft \u0111\u1ecbnh du l\u1ecbch. Ng\u01b0\u1eddi Vi\u1ec7t th\u01b0\u1eddng xuy\u00ean chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a m\u00ecnh tr\u00ean Facebook, Instagram, TikTok v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. Nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u1eb9p m\u1eaft, nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 ch\u1ed7 \u1edf.<\/p>\n<\/p><\/div>\n

    \n

    S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a AI v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh trong ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam<\/h3>\n

    M\u1eb7c d\u00f9 vi\u1ec7c s\u1eed d\u1ee5ng AI trong ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam v\u1eabn c\u00f2n \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, nh\u01b0ng ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u00e0 r\u1ea5t l\u1edbn. C\u00e1c chatbot c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc th\u01b0\u1eddng g\u1eb7p, cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1eb7t ph\u00f2ng. AI c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m du l\u1ecbch, \u0111\u1ec1 xu\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng ng\u01b0\u1eddi.<\/p>\n

    C\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh nh\u01b0 t\u1ef1 \u0111\u1ed9ng nh\u1eadn ph\u00f2ng v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n (PMS) c\u0169ng \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam, gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/p><\/div>\n

    \n

    Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam<\/h3>\n

    S\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam, nh\u01b0ng c\u0169ng \u0111\u1eb7t ra kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7, x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c OTA qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb ch\u1ed7 \u1edf nh\u01b0 Airbnb.<\/p>\n

    \u0110\u1ec3 th\u00e0nh c\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n

      \n
    • X\u00e2y d\u1ef1ng trang web v\u00e0 \u1ee9ng d\u1ee5ng th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng:<\/strong> Trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c quan, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n
    • T\u1ed1i \u01b0u h\u00f3a SEO:<\/strong> \u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung trang web v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn du l\u1ecbch Vi\u1ec7t Nam.<\/li>\n
    • S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:<\/strong> M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn.<\/li>\n
    • \u0110\u1ea7u t\u01b0 v\u00e0o b\u1ea3o m\u1eadt:<\/strong> B\u1ea3o m\u1eadt l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 kh\u1ecfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng m\u1ea1ng v\u00e0 c\u00e1c h\u00e0nh vi gian l\u1eadn.<\/li>\n
    • Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi:<\/strong> D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n v\u00e0 chu \u0111\u00e1o.<\/li>\n<\/ul>\n

      T\u00f3m l\u1ea1i, s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang thay \u0111\u1ed5i ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong k\u1ef7 nguy\u00ean s\u1ed1. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7, x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u1ec1n m\u1ea1ch, c\u00e1c doanh nghi\u1ec7p du l\u1ecbch Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 mang l\u1ea1i.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      B\u00e1o C\u00e1o V\u1ec1 S\u1ef1 Ph\u1ee5 Thu\u1ed9c K\u1ef9 Thu\u1eadt S\u1ed1: Thay \u0110\u1ed5i H\u00e0nh Vi Kh\u00e1ch Du L\u1ecbch Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ef1 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt s\u1ed1 trong ng\u00e0nh du l\u1ecbch Ng\u00e0y nay, h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch du l\u1ecbch g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u1ee7a cu\u1ed9c s\u1ed1ng, […]<\/p>\n","protected":false},"author":1,"featured_media":445092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-445101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=445101"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/445101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/445092"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=445101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=445101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=445101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}