{"id":444996,"date":"2025-02-21T14:03:31","date_gmt":"2025-02-21T14:03:31","guid":{"rendered":"https:\/\/otavietnam.com\/dau-thau-thong-minh-google-ads-huong-dan-toi-uu-cho-khach-san\/"},"modified":"2025-02-21T14:03:31","modified_gmt":"2025-02-21T14:03:31","slug":"dau-thau-thong-minh-google-ads-huong-dan-toi-uu-cho-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dau-thau-thong-minh-google-ads-huong-dan-toi-uu-cho-khach-san\/","title":{"rendered":"\u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh Google Ads: H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu Cho Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"

L\u00e0m Ch\u1ee7 \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh (Smart Bidding) trong Google Ads: H\u01b0\u1edbng D\u1eabn D\u00e0nh Cho Nh\u00e0 Ti\u1ebfp Th\u1ecb Kh\u00e1ch S\u1ea1n<\/h1>\n
\n \"Hotel\n <\/div>\n

T\u1ed1i \u0110a H\u00f3a \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp V\u1edbi \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh<\/h2>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch s\u1ea1n m\u00e0 gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch du l\u1ecbch v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh<\/strong> (Smart Bidding) trong Google Ads.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n\u2014\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111i\u1ec1u h\u01b0\u1edbng m\u1ed9t b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n\u2014\u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh c\u00f3 th\u1ec3 v\u1eeba th\u00fa v\u1ecb v\u1eeba ph\u1ee9c t\u1ea1p. V\u1edbi c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, c\u1ea3i ti\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi \u0111\u1eb7t ph\u00f2ng, vi\u1ec7c bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd ph\u00e2n t\u00edch \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh l\u00e0 g\u00ec, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau l\u00e0 gi\u00fap b\u1ea1n t\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c k\u00eanh OTA.<\/p>\n

\u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh (Smart Bidding) L\u00e0 G\u00ec?<\/h2>\n
\n \"C\u00e1c\n <\/div>\n

Theo Google:<\/p>\n

\n

\u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u s\u1eed d\u1ee5ng Google AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i trong m\u1ed7i phi\u00ean \u0111\u1ea5u gi\u00e1.<\/p>\n<\/blockquote>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng ho\u1eb7c d\u1ef1a tr\u00ean quy t\u1eafc, \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh t\u1eadn d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u d\u1eef li\u1ec7u nh\u01b0 lo\u1ea1i thi\u1ebft b\u1ecb, v\u1ecb tr\u00ed, \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch du l\u1ecbch v\u00e0 c\u1eeda s\u1ed5 \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u1ea7u t\u1ed1i \u01b0u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Google t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t v\u1edbi ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh Quan Tr\u1ecdng D\u00e0nh Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh kh\u00e1c nhau, m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho kh\u00e1ch s\u1ea1n:<\/p>\n

    \n
  • \n Target CPA (Chi Ph\u00ed Cho M\u1ed7i H\u00e0nh \u0110\u1ed9ng M\u1ee5c Ti\u00eau):<\/strong> \u0110\u1eb7t gi\u00e1 th\u1ea7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi chi ph\u00ed m\u1ee5c ti\u00eau cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00fd t\u01b0\u1edfng cho c\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n ki\u1ec3m so\u00e1t chi ph\u00ed cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng trong khi v\u1eabn th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n <\/li>\n
  • \n Target ROAS (L\u1ee3i T\u1ee9c Tr\u00ean Chi Ph\u00ed Qu\u1ea3ng C\u00e1o M\u1ee5c Ti\u00eau):<\/strong> T\u1ed1i \u01b0u h\u00f3a doanh thu d\u1ef1a tr\u00ean l\u1ee3i t\u1ee9c mong mu\u1ed1n tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.\n <\/li>\n
  • \n Maximize Conversions (T\u1ed1i \u0110a H\u00f3a Chuy\u1ec3n \u0110\u1ed5i):<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng l\u1edbn nh\u1ea5t trong ph\u1ea1m vi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t cho c\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y.\n <\/li>\n
  • \n Maximize Conversion Value (T\u1ed1i \u0110a H\u00f3a Gi\u00e1 Tr\u1ecb Chuy\u1ec3n \u0110\u1ed5i):<\/strong> \u01afu ti\u00ean c\u00e1c \u0111\u1eb7t ph\u00f2ng c\u00f3 gi\u00e1 tr\u1ecb cao, l\u00fd t\u01b0\u1edfng cho c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 gi\u00e1 ph\u00f2ng kh\u00e1c nhau v\u00e0 c\u01a1 h\u1ed9i b\u00e1n th\u00eam. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a doanh thu b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u1eaft ti\u1ec1n h\u01a1n.\n <\/li>\n<\/ul>\n

    \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 t\u0103ng doanh thu tr\u1ef1c ti\u1ebfp\u2014nh\u01b0ng ch\u1ec9 khi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u b\u1ea1n cung c\u1ea5p cho Google l\u00e0 ch\u00ednh x\u00e1c v\u00e0 b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

    \n \"Google\n <\/div>\n

    Khi N\u00e0o N\u00ean S\u1eed D\u1ee5ng \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh Cho Kh\u00e1ch S\u1ea1n?<\/h2>\n

    \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3. Vi\u1ec7c ch\u1ecdn \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n:<\/p>\n

      \n
    1. \n

      Target CPA<\/strong><\/h3>\n

      L\u00fd t\u01b0\u1edfng cho:<\/strong> c\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n ki\u1ec3m so\u00e1t chi ph\u00ed cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng trong khi v\u1eabn th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.<\/p>\n

      V\u00ed d\u1ee5:<\/strong> M\u1ed9t kh\u00e1ch s\u1ea1n boutique \u0111\u1eb7t m\u1ee5c ti\u00eau CPA l\u00e0 $75 cho m\u1ed7i \u0111\u1eb7t ph\u00f2ng s\u1eed d\u1ee5ng Target CPA \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp trong ph\u1ea1m vi ng\u00e2n s\u00e1ch.<\/p>\n<\/li>\n

    2. \n

      Target ROAS<\/strong><\/h3>\n

      L\u00fd t\u01b0\u1edfng cho:<\/strong> c\u00e1c chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn doanh thu, n\u01a1i l\u1ee3i nhu\u1eadn l\u00e0 tr\u1ecdng t\u00e2m.<\/p>\n

      V\u00ed d\u1ee5:<\/strong> M\u1ed9t khu ngh\u1ec9 d\u01b0\u1ee1ng sang tr\u1ecdng \u0111\u1eb7t m\u1ee5c ti\u00eau ROAS l\u00e0 500%, \u0111\u1ea3m b\u1ea3o vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u01b0u ti\u00ean c\u00e1c k\u1ef3 ngh\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 c\u00e1c lo\u1ea1i ph\u00f2ng cao c\u1ea5p.<\/p>\n<\/li>\n

    3. \n

      Maximize Conversions<\/strong><\/h3>\n

      L\u00fd t\u01b0\u1edfng cho:<\/strong> c\u00e1c chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat ch\u00f3t.<\/p>\n

      V\u00ed d\u1ee5:<\/strong> M\u1ed9t kh\u00e1ch s\u1ea1n th\u00e0nh ph\u1ed1 c\u00f3 ph\u00f2ng ch\u01b0a b\u00e1n cho cu\u1ed1i tu\u1ea7n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0o ph\u00fat ch\u00f3t.<\/p>\n<\/li>\n

    4. \n

      Maximize Conversion Value<\/strong><\/h3>\n

      L\u00fd t\u01b0\u1edfng cho:<\/strong> c\u00e1c kh\u00e1ch s\u1ea1n cung c\u1ea5p nhi\u1ec1u lo\u1ea1i ph\u00f2ng, suite v\u00e0 c\u01a1 h\u1ed9i b\u00e1n th\u00eam.<\/p>\n

      V\u00ed d\u1ee5:<\/strong> M\u1ed9t khu ngh\u1ec9 d\u01b0\u1ee1ng b\u00ean b\u1edd bi\u1ec3n qu\u1ea3ng c\u00e1o c\u00e1c g\u00f3i t\u1eeb $200 \u0111\u1ebfn $2,500 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c k\u1ef3 ngh\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 \u0111\u1eb7t ph\u00f2ng k\u00e9o d\u00e0i.<\/p>\n<\/li>\n<\/ol>\n

      Quan tr\u1ecdng l\u00e0 ph\u1ea3i theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft. S\u1ef1 linh ho\u1ea1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh.<\/p>\n

      Nh\u1eefng Sai L\u1ea7m Ph\u1ed5 Bi\u1ebfn & C\u00e1ch Tr\u00e1nh Ch\u00fang<\/h2>\n
        \n
      1. \n

        D\u1eef Li\u1ec7u Kh\u00f4ng \u0110\u1ee7<\/strong><\/h3>\n

        \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh y\u00eau c\u1ea7u d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng l\u1ecbch s\u1eed \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/p>\n

        Kh\u1eafc ph\u1ee5c:<\/strong> B\u1eaft \u0111\u1ea7u v\u1edbi Maximize Clicks \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u1eefng ch\u1eafc tr\u01b0\u1edbc khi chuy\u1ec3n sang Target CPA ho\u1eb7c ROAS. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao h\u01a1n.<\/p>\n<\/li>\n

      2. \n

        M\u1ee5c Ti\u00eau Kh\u00f4ng Ph\u00f9 H\u1ee3p<\/strong><\/h3>\n

        S\u1eed d\u1ee5ng sai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n hi\u1ec7u su\u1ea5t.<\/p>\n

        Kh\u1eafc ph\u1ee5c:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch (t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y so v\u1edbi doanh thu) v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n ch\u1ecdn.<\/p>\n<\/li>\n

      3. \n

        B\u1ecf Qua Giai \u0110o\u1ea1n H\u1ecdc T\u1eadp<\/strong><\/h3>\n

        M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh \u0111\u1ec1u y\u00eau c\u1ea7u m\u1ed9t giai \u0111o\u1ea1n h\u1ecdc t\u1eadp.<\/p>\n

        Kh\u1eafc ph\u1ee5c:<\/strong> Cho ph\u00e9p thu\u1eadt to\u00e1n \u0111i\u1ec1u ch\u1ec9nh trong 1\u20132 tu\u1ea7n tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. \u0110\u1eebng v\u1ed9i v\u00e0ng \u0111\u01b0a ra k\u1ebft lu\u1eadn trong giai \u0111o\u1ea1n h\u1ecdc t\u1eadp.<\/p>\n<\/li>\n

      4. \n

        B\u1ecf Qua T\u00ednh M\u00f9a V\u1ee5<\/strong><\/h3>\n

        \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh kh\u00f4ng t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh cho m\u00f9a cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m.<\/p>\n

        Kh\u1eafc ph\u1ee5c:<\/strong> S\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec1u ch\u1ec9nh theo m\u00f9a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c giai \u0111o\u1ea1n du l\u1ecbch cao \u0111i\u1ec3m v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. L\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

      5. \n

        \u00cdt S\u1eed D\u1ee5ng C\u00e1c T\u00ednh N\u0103ng N\u00e2ng Cao<\/strong><\/h3>\n

        Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n b\u1ecf qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 tr\u00ecnh m\u00f4 ph\u1ecfng gi\u00e1 th\u1ea7u v\u00e0 l\u1edbp ph\u1ee7 \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

        Kh\u1eafc ph\u1ee5c:<\/strong> T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 tinh ch\u1ec9nh nh\u1eafm m\u1ee5c ti\u00eau, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Kh\u00e1m ph\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh.<\/p>\n<\/li>\n<\/ol>\n

        \n \"B\u00ed\n <\/div>\n

        Hi\u1ec3u r\u00f5 nh\u1eefng c\u1ea1m b\u1eaby n\u00e0y v\u00e0 c\u00e1ch tr\u00e1nh ch\u00fang l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh. Lu\u00f4n c\u1ea3nh gi\u00e1c v\u00e0 t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u.<\/p>\n

        C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Hay Nh\u1ea5t \u0110\u1ec3 \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh Th\u00e0nh C\u00f4ng Trong Kh\u00e1ch S\u1ea1n<\/h2>\n
          \n
        1. \n

          \u0110\u1ea3m B\u1ea3o Theo D\u00f5i Chuy\u1ec3n \u0110\u1ed5i Ch\u00ednh X\u00e1c<\/strong><\/h3>\n

          D\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng s\u1ea1ch l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra thi\u1ebft l\u1eadp theo d\u00f5i c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 ch\u00ednh x\u00e1c c\u00e1c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c theo d\u00f5i ch\u00ednh x\u00e1c.<\/p>\n<\/li>\n

        2. \n

          \u0110\u1eb7t M\u1ee5c Ti\u00eau CPA & ROAS Th\u1ef1c T\u1ebf<\/strong><\/h3>\n

          C\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf hi\u1ec7u su\u1ea5t.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> Xem x\u00e9t d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng l\u1ecbch s\u1eed \u0111\u1ec3 \u0111\u1eb7t c\u00e1c \u0111i\u1ec3m chu\u1ea9n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ea7n d\u1ea7n. \u0110\u1eb7t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed.<\/p>\n<\/li>\n

        3. \n

          S\u1eed D\u1ee5ng Ph\u00e2n \u0110o\u1ea1n \u0110\u1ed1i T\u01b0\u1ee3ng<\/strong><\/h3>\n

          \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c t\u00edn hi\u1ec7u ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch du l\u1ecbch.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> \u00c1p d\u1ee5ng c\u00e1c l\u1edbp \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 ng\u01b0\u1eddi \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y, th\u00e0nh vi\u00ean trung th\u00e0nh v\u00e0 kh\u00e1ch du l\u1ecbch c\u00f3 \u00fd \u0111\u1ecbnh cao. Nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/p>\n<\/li>\n

        4. \n

          \u0110i\u1ec1u Ch\u1ec9nh Cho T\u00ednh M\u00f9a V\u1ee5 & C\u00e1c S\u1ef1 Ki\u1ec7n<\/strong><\/h3>\n

          L\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc cho c\u00e1c \u0111\u1ee3t cao \u0111i\u1ec3m du l\u1ecbch, h\u1ed9i ngh\u1ecb v\u00e0 s\u1ef1 thay \u0111\u1ed5i nhu c\u1ea7u k\u1ef3 ngh\u1ec9.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> T\u0103ng ng\u00e2n s\u00e1ch v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo m\u00f9a c\u1ee7a Google \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a chuy\u1ec3n \u0111\u1ed5i trong th\u1eddi gian cao \u0111i\u1ec3m. L\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n

        5. \n

          Theo D\u00f5i C\u00e1c S\u1ed1 Li\u1ec7u Hi\u1ec7u Su\u1ea5t Ch\u00ednh<\/strong><\/h3>\n

          Tr\u00e1nh ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1ef1 \u0111\u1ed9ng c\u1ee7a Google.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> Theo d\u00f5i th\u00f4ng tin chi ti\u1ebft v\u1ec1 phi\u00ean \u0111\u1ea5u gi\u00e1, t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb v\u00e0 xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ea7u c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Theo d\u00f5i s\u00e1t sao c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>\n<\/li>\n

        6. \n

          A\/B Ki\u1ec3m Tra C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1eb7t Gi\u00e1 Th\u1ea7u Kh\u00e1c Nhau<\/strong><\/h3>\n

          Th\u1eed nghi\u1ec7m gi\u00fap x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t cho c\u00e1c m\u1ee5c ti\u00eau doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n.<\/p>\n

          H\u00e0nh \u0111\u1ed9ng:<\/strong> S\u1eed d\u1ee5ng Google Ads Experiments \u0111\u1ec3 ki\u1ec3m tra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh kh\u00e1c nhau m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Th\u1eed nghi\u1ec7m th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<\/ol>\n

          K\u1ebft Lu\u1eadn V\u1ec1 \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

          \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i cho qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n, cung c\u1ea5p t\u1ef1 \u0111\u1ed9ng h\u00f3a theo th\u1eddi gian th\u1ef1c gi\u00fap th\u00fac \u0111\u1ea9y nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n v\u00e0 doanh thu cao h\u01a1n. Tuy nhi\u00ean, t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 thay th\u1ebf cho chi\u1ebfn l\u01b0\u1ee3c\u2014c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng k\u1ebft h\u1ee3p th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1edbi qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

          B\u1eb1ng c\u00e1ch tri\u1ec3n khai \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh, t\u1ed1i \u01b0u h\u00f3a d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o v\u00e0 li\u00ean t\u1ee5c tinh ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/p>\n

          V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh kh\u00f4ng ch\u1ec9 th\u00f4ng minh\u2014n\u00f3 c\u00f2n l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y doanh thu tr\u1ef1c ti\u1ebfp cho kh\u00e1ch s\u1ea1n. H\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n

          \u0110\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y nay, vi\u1ec7c n\u1eafm v\u1eefng \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ngay h\u00f4m nay v\u00e0 xem k\u1ebft qu\u1ea3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

          L\u00e0m Ch\u1ee7 \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh (Smart Bidding) trong Google Ads: H\u01b0\u1edbng D\u1eabn D\u00e0nh Cho Nh\u00e0 Ti\u1ebfp Th\u1ecb Kh\u00e1ch S\u1ea1n T\u1ed1i \u0110a H\u00f3a \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp V\u1edbi \u0110\u1ea5u Th\u1ea7u Th\u00f4ng Minh H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch s\u1ea1n m\u00e0 gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch […]<\/p>\n","protected":false},"author":1,"featured_media":444989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444996"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444989"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}