{"id":444994,"date":"2025-02-21T14:02:27","date_gmt":"2025-02-21T14:02:27","guid":{"rendered":"https:\/\/otavietnam.com\/dinh-gia-khach-san-dua-tren-doi-thu-huong-dan-chi-tiet\/"},"modified":"2025-02-21T14:02:27","modified_gmt":"2025-02-21T14:02:27","slug":"dinh-gia-khach-san-dua-tren-doi-thu-huong-dan-chi-tiet","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/dinh-gia-khach-san-dua-tren-doi-thu-huong-dan-chi-tiet\/","title":{"rendered":"\u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft"},"content":{"rendered":"
\n

\u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span>: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft<\/h1>\n

\"\u0110\u1ecbnh\n <\/div>\n

\n

\u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span> L\u00e0 G\u00ec?<\/h2>\n

\n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span>, hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Trong \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u00e2n t\u00edch n\u00e2ng cao \u0111\u1ec3 thi\u1ebft l\u1eadp gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Trong ng\u00e0nh kh\u00e1ch s\u1ea1n, \u0111i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n v\u00e0 ph\u1ea7n m\u1ec1m \u0111\u1ecbnh gi\u00e1 tinh vi \u0111\u1ec3 theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng trong th\u1eddi gian th\u1ef1c.\n <\/p>\n

\n Tuy nhi\u00ean, n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u1ed1i s\u00e1nh ho\u1eb7c gi\u1ea3m gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c \u0111i\u1ec3m gi\u00e1 t\u1ed1i \u01b0u nh\u1eb1m t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 c\u00f4ng su\u1ea5t ph\u00f2ng. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y t\u00ednh \u0111\u1ebfn c\u00e1c bi\u1ebfn s\u1ed1 nh\u01b0 m\u00f4 h\u00ecnh \u0111\u1eb7t ph\u00f2ng l\u1ecbch s\u1eed, t\u00ednh th\u1eddi v\u1ee5, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch.\n <\/p>\n

\n M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p cho c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng, ph\u1ea3n \u1ee9ng v\u1edbi c\u1ea3 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n<\/p><\/div>\n

\n

T\u1ea1i Sao N\u00ean S\u1eed D\u1ee5ng \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span>?<\/h2>\n

\n V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn hi\u1ec7n \u0111\u1ea1i c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 vi\u1ec7c kh\u00e1ch d\u1ec5 d\u00e0ng so s\u00e1nh chi ph\u00ed kh\u00e1ch s\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, vi\u1ec7c cung c\u1ea5p gi\u00e1 c\u1ea3 c\u1ea1nh tranh b\u1ea5t k\u1ec3 b\u1ea1n ni\u00eam y\u1ebft \u1edf \u0111\u00e2u l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng. \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> cung c\u1ea5p \u0111i\u1ec1u \u0111\u00f3 \u1edf c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng bao gi\u1edd m\u1ea5t c\u1ea3nh gi\u00e1c v\u1edbi s\u1ef1 c\u1ea1nh tranh.
\n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> cho ph\u00e9p b\u1ea1n truy c\u1eadp:\n <\/p>\n

\"Ph\u00e2n\n <\/div>\n

\n

\u0110\u1ecbnh Gi\u00e1 Thu\u1eadt To\u00e1n<\/h3>\n

\n C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 hi\u1ec7n \u0111\u1ea1i s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n t\u00ednh \u0111\u1ebfn v\u00f4 s\u1ed1 bi\u1ebfn s\u1ed1. C\u00e1c thu\u1eadt to\u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n hi\u1ec3u to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n<\/p><\/div>\n

\n

Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Theo Th\u1eddi Gian Th\u1ef1c<\/h3>\n

\n C\u00e1c c\u00f4ng c\u1ee5 t\u00ecnh b\u00e1o gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 t\u1ed1t h\u01a1n, nhanh h\u01a1n, \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd.\n <\/p>\n<\/p><\/div>\n

\n

Th\u00f4ng Tin Chi Ti\u1ebft \u0110a K\u00eanh<\/h3>\n

\n C\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 ti\u00ean ti\u1ebfn k\u1ebft h\u1ee3p th\u00f4ng tin chi ti\u1ebft \u0111a k\u00eanh v\u1ec1 xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch, cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n \u2014 theo doanh thu v\u00e0 s\u1ed1 \u0111\u00eam ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ea1o \u2014 c\u00f9ng v\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3u ch\u00ednh x\u00e1c kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.\n <\/p>\n<\/p><\/div>\n

\n
\n

Khai Th\u00e1c S\u1ee9c M\u1ea1nh c\u1ee7a SiteMinder Insights<\/p>\n

\n \u0110i s\u00e2u v\u00e0o gi\u00e1 ph\u00f2ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo th\u1eddi gian th\u1ef1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n b\u1eb1ng n\u1ec1n t\u1ea3ng th\u00f4ng minh c\u1ee7a ch\u00fang t\u00f4i.\n <\/p>\n

T\u00ecm hi\u1ec3u th\u00eam<\/a><\/p>\n<\/p><\/div>\n

\n \"SiteMinder\n <\/p>\n<\/p><\/div>\n

\n

\u01afu \u0110i\u1ec3m C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

\n T\u1ea1i sao c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu n\u00ean theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? V\u00e0 t\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span>? \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c:\n <\/p>\n<\/p><\/div>\n

\n

Ph\u00e2n T\u00edch D\u1ef1 \u0110o\u00e1n<\/h3>\n

\n \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c hi\u1ec3u qu\u00e1 kh\u1ee9 m\u00e0 c\u00f2n l\u00e0 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111\u1ea3m b\u1ea3o h\u1ecd lu\u00f4n \u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u.\n <\/p>\n<\/p><\/div>\n

\n

\u0110\u1ecbnh Gi\u00e1 N\u0103ng \u0110\u1ed9ng<\/h3>\n

\n Kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 nhi\u1ec1u l\u1ea7n trong ng\u00e0y d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng th\u1eddi gian th\u1ef1c \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n lu\u00f4n c\u1ea1nh tranh.\n <\/p>\n<\/p><\/div>\n

\n

Tr\u1ef1c Quan H\u00f3a D\u1eef Li\u1ec7u<\/h3>\n

\n C\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i cung c\u1ea5p c\u00e1c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n tr\u1ef1c quan, th\u1ec3 hi\u1ec7n tr\u1ef1c quan d\u1eef li\u1ec7u \u0111\u1ecbnh gi\u00e1. V\u00ed d\u1ee5: SiteMinder cung c\u1ea5p m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n duy nh\u1ea5t \u0111\u1ec3 b\u1ea1n lu\u00f4n c\u1eadp nh\u1eadt gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i theo d\u00f5i th\u1ee7 c\u00f4ng t\u1eebng \u0111\u1ed1i th\u1ee7 trong su\u1ed1t c\u1ea3 ng\u00e0y. H\u00ecnh \u1ea3nh tr\u1ef1c quan n\u00e0y gi\u00fap c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.\n <\/p>\n

\n M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u lo\u1ea1i m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 kh\u00e1c, nh\u01b0ng cu\u1ed1i c\u00f9ng, \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec n\u00f3 n\u00f3i tr\u00ean g\u00f3i: \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u1ec1 gi\u00e1.\n <\/p>\n<\/p><\/div>\n

\n \"So
\n Ngu\u1ed3n: HotelMinder<\/a>
\n <\/figcaption><\/div>\n
\n

C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

\n Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> li\u00ean quan \u0111\u1ebfn s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c:\n <\/p>\n<\/p><\/div>\n

\n

1. T\u00edch H\u1ee3p D\u1eef Li\u1ec7u<\/h3>\n

\n \u0110\u1ea3m b\u1ea3o H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Kh\u00e1ch s\u1ea1n<\/a> (PMS) c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 truy\u1ec1n d\u1eef li\u1ec7u li\u1ec1n m\u1ea1ch.\n <\/p>\n<\/p><\/div>\n

\n

2. \u0110i\u1ec3m Chu\u1ea9n \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n

\n Kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ebft gi\u00e1 c\u1ee7a h\u1ecd. Hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd.\n <\/p>\n<\/p><\/div>\n

\n

3. C\u1ea5u H\u00ecnh Thu\u1eadt To\u00e1n<\/h3>\n

\n \u0110i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n \u0111\u1ecbnh gi\u00e1 cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Cho d\u00f9 b\u1ea1n \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng, doanh thu hay c\u1ea3 hai, thu\u1eadt to\u00e1n s\u1ebd ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3.\n <\/p>\n<\/p><\/div>\n

\n

4. \u0110i\u1ec1u Ch\u1ec9nh Gi\u00e1 T\u1ef1 \u0110\u1ed9ng<\/h3>\n

\n Thi\u1ebft l\u1eadp c\u00e1c tr\u00ecnh k\u00edch ho\u1ea1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 t\u1ef1 \u0111\u1ed9ng. V\u00ed d\u1ee5: n\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u1ea3m gi\u00e1 c\u1ee7a h\u1ecd 10%, gi\u00e1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.\n <\/p>\n<\/p><\/div>\n

\n

5. Gi\u00e1m S\u00e1t Li\u00ean T\u1ee5c<\/h3>\n

\n Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng. Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a b\u1ea1n, hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.\n <\/p>\n

\n Qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/a> hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 l\u00f2ng hi\u1ebfu kh\u00e1ch; \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c khai th\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u. T\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 ti\u00ean ti\u1ebfn v\u1edbi PMS hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, th\u01b0\u1eddng d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft theo th\u1eddi gian th\u1ef1c, ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u1ef1 \u0111\u1ed9ng.\n <\/p>\n

\n \u0110\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 chu\u1ed7i kh\u00e1ch s\u1ea1n<\/a>, c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 ph\u00e2n t\u00edch \u0111\u1ecbnh gi\u00e1 c\u1ee7a SiteMinder c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i. Ph\u1ea7n m\u1ec1m c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng t\u00edch h\u1ee3p, \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n<\/p><\/div>\n

\n

V\u00ed D\u1ee5 V\u1ec1 \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

\n H\u00e3y xem x\u00e9t hai kh\u00e1ch s\u1ea1n sang tr\u1ecdng \u1edf London.\n <\/p>\n

    \n
  1. Kh\u00e1ch s\u1ea1n A s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u01a1 b\u1ea3n, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo m\u00f9a.<\/li>\n
  2. Kh\u00e1ch s\u1ea1n B s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> tinh vi.<\/li>\n<\/ol>\n

    \n C\u00f4ng c\u1ee5 c\u1ee7a Kh\u00e1ch s\u1ea1n B, \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi PMS d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, thu th\u1eadp d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c v\u1ec1 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u1eadm ch\u00ed c\u1ea3 d\u1ef1 b\u00e1o th\u1eddi ti\u1ebft. Khi m\u1ed9t s\u1ef1 ki\u1ec7n l\u1edbn \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 \u1edf London, c\u00f4ng c\u1ee5 n\u00e0y d\u1ef1 \u0111o\u00e1n s\u1ef1 gia t\u0103ng nhu c\u1ea7u v\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a Kh\u00e1ch s\u1ea1n B. K\u1ebft qu\u1ea3 l\u00e0, Kh\u00e1ch s\u1ea1n B ch\u1ee9ng ki\u1ebfn s\u1ef1
    \n     t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu<\/a>, th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.\n <\/p>\n

    \n B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft nh\u1eefng ph\u1ee9c t\u1ea1p k\u1ef9 thu\u1eadt c\u1ee7a \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh \u0111\u1ecbnh gi\u00e1 ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 linh ho\u1ea1t. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o h\u1ecd duy tr\u00ec t\u00ednh c\u1ea1nh tranh, t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.\n <\/p>\n<\/p><\/div>\n

    \n

    C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

    \u0110\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span>, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng:<\/p>\n

    V\u1ecb tr\u00ed<\/h3>\n

    V\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1. C\u00e1c kh\u00e1ch s\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, g\u1ea7n c\u00e1c \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng, trung t\u00e2m mua s\u1eafm ho\u1eb7c trung t\u00e2m th\u00e0nh ph\u1ed1 th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n n\u1eb1m \u1edf khu v\u1ef1c \u00edt thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

    Lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n<\/h3>\n

    Lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3. C\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng th\u01b0\u1eddng c\u00f3 gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n b\u00ecnh d\u00e2n ho\u1eb7c nh\u00e0 ngh\u1ec9. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n.<\/p>\n

    Ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5<\/h3>\n

    C\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch s\u1ea1n cung c\u1ea5p c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 h\u1ed3 b\u01a1i, spa, trung t\u00e2m th\u1ec3 d\u1ee5c v\u00e0 nh\u00e0 h\u00e0ng th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c ti\u1ec7n nghi n\u00e0y.<\/p>\n

    M\u00f9a v\u1ee5<\/h3>\n

    M\u00f9a v\u1ee5 c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 kh\u00e1ch s\u1ea1n. Trong m\u00f9a cao \u0111i\u1ec3m du l\u1ecbch, nhu c\u1ea7u v\u1ec1 ph\u00f2ng kh\u00e1ch s\u1ea1n t\u0103ng cao, d\u1eabn \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u0169ng t\u0103ng l\u00ean. Ng\u01b0\u1ee3c l\u1ea1i, trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, gi\u00e1 c\u1ea3 th\u01b0\u1eddng th\u1ea5p h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch.<\/p>\n

    S\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t<\/h3>\n

    C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u01b0 h\u1ed9i ngh\u1ecb, l\u1ec5 h\u1ed9i ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao l\u1edbn c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 kh\u00e1ch s\u1ea1n. Trong th\u1eddi gian di\u1ec5n ra c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, nhu c\u1ea7u v\u1ec1 ph\u00f2ng kh\u00e1ch s\u1ea1n t\u0103ng cao, d\u1eabn \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u0169ng t\u0103ng l\u00ean.<\/p>\n

    \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n

    \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 kh\u00e1ch s\u1ea1n. C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 k\u00e9m.<\/p>\n

    Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n

    Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span>. C\u00e1c kh\u00e1ch s\u1ea1n c\u1ea7n theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111ang \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh.<\/p>\n<\/p><\/div>\n

    \n

    C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

    Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> c\u00f3 th\u1ec3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m ph\u1ed5 bi\u1ebfn:<\/p>\n

    RateGain<\/h3>\n

    RateGain l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u00e1ng su\u1ed1t v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n

    OTA Insight<\/h3>\n

    OTA Insight l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecnh b\u00e1o gi\u00e1 c\u1ea3 cho ph\u00e9p c\u00e1c kh\u00e1ch s\u1ea1n theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn (OTA). C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 bi\u1ebfn \u0111\u1ed9ng gi\u00e1, so s\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t.<\/p>\n

    Pace Revenue<\/h3>\n

    Pace Revenue l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu t\u1ef1 \u0111\u1ed9ng s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3. H\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

    Duetto<\/h3>\n

    Duetto l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd doanh thu d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch. N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3.<\/p>\n

    SiteMinder<\/h3>\n

    SiteMinder cung c\u1ea5p m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p cho kh\u00e1ch s\u1ea1n, bao g\u1ed3m c\u1ea3 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch gi\u00e1 c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh.<\/p>\n<\/p><\/div>\n

    \n

    L\u01b0u \u00fd khi s\u1eed d\u1ee5ng \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7<\/span><\/h2>\n

    M\u1eb7c d\u00f9 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, nh\u01b0ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau:<\/p>\n

      \n
    • Kh\u00f4ng n\u00ean ch\u1ec9 t\u1eadp trung v\u00e0o gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ti\u1ec7n nghi v\u00e0 v\u1ecb tr\u00ed.<\/li>\n
    • C\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp \u0111\u1ec3 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c.<\/li>\n
    • C\u1ea7n theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 k\u1ecbp th\u1eddi.<\/li>\n
    • C\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 \u0111\u1ec3 c\u00f3 th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/li>\n
    • C\u1ea7n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n

      \n B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 v\u00e0 l\u01b0u \u00fd c\u00e1c \u0111i\u1ec1u c\u1ea7n thi\u1ebft, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.\n <\/p>\n<\/p><\/div>\n

      \n

      K\u1ebft lu\u1eadn<\/h2>\n

      \n \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu. B\u1eb1ng c\u00e1ch theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3, c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u00e1ng su\u1ed1t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh ng\u00e0y nay.\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n D\u1ef1a Tr\u00ean \u0110\u1ed1i Th\u1ee7 L\u00e0 G\u00ec? \u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7, hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Trong \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng […]<\/p>\n","protected":false},"author":1,"featured_media":444983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444994"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444983"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}