{"id":444975,"date":"2025-02-21T13:03:10","date_gmt":"2025-02-21T13:03:10","guid":{"rendered":"https:\/\/otavietnam.com\/kenh-dat-phong-khach-san-huong-dan-toi-uu-doanh-thu-hieu-qua\/"},"modified":"2025-02-21T13:03:10","modified_gmt":"2025-02-21T13:03:10","slug":"kenh-dat-phong-khach-san-huong-dan-toi-uu-doanh-thu-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/kenh-dat-phong-khach-san-huong-dan-toi-uu-doanh-thu-hieu-qua\/","title":{"rendered":"K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn T\u1ed1i \u01afu Doanh Thu Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u00e0 T\u1ed1i \u01afu H\u00f3a Doanh Thu<\/h2>\n

\"C\u00e1c\n <\/div>\n

\n

K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h3>\n

\n C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn. Ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n duy tr\u00ec t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 d\u00f2ng doanh thu \u1ed5n \u0111\u1ecbnh.\n <\/p>\n

\n V\u00ed d\u1ee5 v\u1ec1 k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> bao g\u1ed3m trang web c\u1ee7a ri\u00eang b\u1ea1n, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) nh\u01b0 Booking.com, c\u00e1c trang metasearch nh\u01b0 Google, c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch truy\u1ec1n th\u1ed1ng, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u (GDS) v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.\n <\/p>\n

\n C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> n\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch du l\u1ecbch tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n.\n <\/p>\n

\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch nh\u1eefng k\u00eanh n\u00e0o mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang.<\/strong>\n <\/p>\n<\/p><\/div>\n

\n

T\u1ea1i Sao K\u00eanh \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Tuy\u1ebfn Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h3>\n

\n C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> tr\u1ef1c tuy\u1ebfn r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n v\u00ec ch\u00fang l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\n <\/p>\n

\n Kh\u00e1ch du l\u1ecbch hi\u1ec7n nay ch\u1ee7 y\u1ebfu \u0111\u1eb7t ch\u1ed7 \u1edf tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u n\u00e0y l\u00e0m cho vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua trang web c\u1ee7a ri\u00eang b\u1ea1n, OTA, metasearch v\u00e0 c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn kh\u00e1c tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n.\n <\/p>\n

S\u1eed d\u1ee5ng k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c:<\/p>\n

    \n
  • Ti\u1ebfp c\u1eadn kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf<\/li>\n
  • B\u00e1n ph\u00f2ng c\u1ee7a b\u1ea1n \u1edf nhi\u1ec1u n\u01a1i h\u01a1n<\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 doanh thu<\/li>\n
  • Th\u1ef1c hi\u1ec7n v\u00e0 x\u1eed l\u00fd thanh to\u00e1n tr\u1ef1c tuy\u1ebfn<\/li>\n
  • Thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n

    \n C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t khi \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh. Tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh s\u1ebd cho ph\u00e9p kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u k\u00eanh t\u00f9y th\u00edch v\u00e0 li\u1ec7t k\u00ea to\u00e0n b\u1ed9 kho ph\u00f2ng c\u1ee7a b\u1ea1n c\u00f9ng m\u1ed9t l\u00fac. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng tr\u00ean m\u1ecdi k\u00eanh v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n m\u1ed7i khi c\u00f3 \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\n <\/p>\n

    \n B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt gi\u00e1 c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi k\u00eanh \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 truy c\u1eadp c\u00e1c b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t ch\u00ednh cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.\n <\/p>\n<\/p><\/div>\n

    \n

    C\u00e1c K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n H\u00e0ng \u0110\u1ea7u<\/h3>\n

    V\u1eady nh\u1eefng k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 g\u00ec?<\/p>\n

    \n Theo d\u1eef li\u1ec7u g\u1ea7n \u0111\u00e2y c\u1ee7a SiteMinder, c\u00e1c k\u00eanh t\u1ea1o doanh thu h\u00e0ng \u0111\u1ea7u cho kh\u00e1ch s\u1ea1n \u1edf Hoa K\u1ef3 l\u00e0:\n <\/p>\n

      \n
    • Booking.com<\/li>\n
    • Expedia Group<\/li>\n
    • Trang web kh\u00e1ch s\u1ea1n (\u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp)<\/li>\n
    • Agoda<\/li>\n
    • Airbnb<\/li>\n
    • H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u<\/li>\n
    • Hotelbeds<\/li>\n
    • HotelTonight<\/li>\n
    • Hostelworld Group<\/li>\n
    • Getaroom<\/li>\n
    • HotelsCombined<\/li>\n
    • British Airways Holidays<\/li>\n<\/ul>\n

      \n T\u1ea5t nhi\u00ean, vi\u1ec7c ch\u1ecdn k\u00eanh n\u00e0o b\u1ea1n k\u1ebft n\u1ed1i c\u0169ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng c\u00f3 nh\u1eefng k\u00eanh nh\u1ecf h\u01a1n, \u0111\u1eb7c bi\u1ec7t, c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu c\u00f3 gi\u00e1 tr\u1ecb.\n <\/p>\n

      \n V\u00ed d\u1ee5, Mr and Mrs Smith l\u00e0 m\u1ed9t k\u00eanh ph\u1ee5c v\u1ee5 d\u00e0nh ri\u00eang cho kh\u00e1ch sang tr\u1ecdng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, \u0111\u1ec3 b\u1ea1n c\u00f3 s\u1ef1 linh ho\u1ea1t v\u00e0 nhanh nh\u1eb9n xung quanh c\u00e1c k\u1ebft n\u1ed1i \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.\n <\/p>\n

      C\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn kh\u00e1c v\u1edbi kh\u00e1ch du l\u1ecbch bao g\u1ed3m:<\/p>\n

        \n
      • \n TripAdvisor<\/strong> \u2013 T\u1ed5ng h\u1ee3p c\u00e1c \u0111\u00e1nh gi\u00e1 cho kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch.\n <\/li>\n
      • \n VRBO<\/strong> \u2013 Vi\u1ebft t\u1eaft c\u1ee7a Vacation Rentals by Owners, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Airbnb.\n <\/li>\n
      • \n Kayak<\/strong> \u2013 M\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi ch\u01a1i tr\u00ean th\u1ecb tr\u01b0\u1eddng metasearch.\n <\/li>\n
      • \n Lastminute.com<\/strong> \u2013 Tuy\u1ec7t v\u1eddi cho nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf v\u00e0o ph\u00fat cu\u1ed1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf
        \n Ch\u00e2u \u00c2u.\n <\/li>\n
      • \n Skyscanner<\/strong> \u2013 M\u1ed9t l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn cho kh\u00e1ch du l\u1ecbch c\u00f3 ng\u00e2n s\u00e1ch eo h\u1eb9p.\n <\/li>\n<\/ul><\/div>\n
        \n

        C\u00e1ch T\u0103ng Doanh Thu T\u1eeb K\u00eanh \u0110\u1eb7t Ph\u00f2ng T\u1ea1i Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h3>\n

        \"T\u0103ng<\/p>\n

        \n B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch hi\u1ec3u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n, bi\u1ebft \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea1n, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang kh\u00e1ch v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t.\n <\/p>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 t\u0103ng doanh thu:<\/p>\n

        1. X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng C\u1ee7a B\u1ea1n<\/h4>\n

        \n B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 v\u1ec1 kh\u00e1ch hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng ai c\u00f3 kh\u1ea3 n\u0103ng \u1edf l\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n nh\u1ea5t, c\u00e1ch h\u1ecd nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eb7t ph\u00f2ng, v\u00e0 c\u1ea3 nh\u1eefng g\u00ec h\u1ecd th\u00edch v\u00e0 kh\u00f4ng th\u00edch d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i h\u1ecd \u0111\u1ec3 l\u1ea1i.\n <\/p>\n

        \n Khi b\u1ea1n bi\u1ebft th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u00e0 ai, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u1ec1 vi\u1ec7c t\u1eadp trung v\u00e0o k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> tr\u1ef1c tuy\u1ebfn n\u00e0o v\u00e0 c\u00e1ch t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb c\u00e1c k\u00eanh \u0111\u00f3.\n <\/p>\n

        2. K\u1ebft N\u1ed1i V\u1edbi M\u1ed9t Lo\u1ea1t C\u00e1c K\u00eanh<\/h4>\n

        \n B\u1ea1n k\u1ebft n\u1ed1i v\u1edbi c\u00e0ng nhi\u1ec1u k\u00eanh, m\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea1n c\u00e0ng r\u1ed9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng kh\u00e1ch du l\u1ecbch quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u1edf l\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n

        \n OTA v\u00e0 trang web tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n \u0111\u1eb7t ph\u00f2ng ch\u00ednh c\u1ee7a b\u1ea1n, nh\u01b0ng metasearch l\u00e0 m\u1ed9t k\u00eanh \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 GDS v\u1eabn r\u1ea5t ph\u00f9 h\u1ee3p ng\u00e0y nay. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh gi\u00fap b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y.\n <\/p>\n

        Khi b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh, vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh b\u1ed5 sung kh\u00f4ng \u0111\u00f2i h\u1ecfi th\u00eam n\u1ed7 l\u1ef1c.<\/p>\n

        3. Khai Th\u00e1c Hi\u1ec7u \u1ee8ng Billboard<\/h4>\n

        \n Hi\u1ec7u \u1ee9ng billboard l\u00e0 khi kh\u00e1ch du l\u1ecbch l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1m ph\u00e1 b\u1ea1n tr\u00ean OTA, nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang web c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m cho h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 lu\u00f4n cung c\u1ea5p m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch du l\u1ecbch c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 b\u1ea1n v\u00e0 truy c\u1eadp c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng.\n <\/p>\n

        \"Hi\u1ec7u<\/p>\n

        4. S\u1eed D\u1ee5ng C\u00e1c K\u00eanh Metasearch<\/h4>\n

        \n C\u00e1c k\u00eanh nh\u01b0 Google Hotel Ads v\u00e0 Trivago l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh c\u00f9ng v\u1edbi OTA v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. N\u1ebfu c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p, th\u00ec v\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ecf, c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 SiteMinder c\u00f3 th\u1ec3 x\u1eed l\u00fd t\u1ea5t c\u1ea3 cho b\u1ea1n trong khi b\u1ea1n xem c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn. \u01afu \u0111i\u1ec3m c\u1ee7a metasearch l\u00e0 b\u1ea1n s\u1edf h\u1eefu m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch, thay v\u00ec OTA, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n th\u00eam v\u00e0 giao ti\u1ebfp t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch \u0111\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh.\n <\/p>\n

        5. Theo D\u00f5i C\u00e1c S\u1ed1 Li\u1ec7u v\u00e0 Hi\u1ec7u Su\u1ea5t<\/h4>\n

        \n S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 truy c\u1eadp d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t. Xem k\u00eanh n\u00e0o \u0111ang mang l\u1ea1i nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng v\u00e0 doanh thu nh\u1ea5t, k\u00eanh n\u00e0o c\u00f3 th\u1eddi gian l\u01b0u tr\u00fa d\u00e0i nh\u1ea5t, k\u00eanh n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 h\u1ee7y cao nh\u1ea5t, g\u00f3i n\u00e0o th\u00e0nh c\u00f4ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa. B\u1ea1n s\u1ebd s\u1edbm nh\u1eadn ra c\u00e1c xu h\u01b0\u1edbng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.\n <\/p>\n<\/p><\/div>\n

        \n

        T\u1ed1i \u01afu H\u00f3a N\u1ed9i Dung K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n \u0110\u1ec3 T\u0103ng L\u01b0\u1ee3ng Truy C\u1eadp v\u00e0 Doanh Thu<\/h3>\n

        \n \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong>, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, t\u1ea1o m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u00e0 t\u1ea3i l\u00ean h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o c\u1ee5 th\u1ec3:\n <\/p>\n

          \n
        • \n Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch du l\u1ecbch \u0111ang s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm kh\u00e1ch s\u1ea1n trong khu v\u1ef1c c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: “kh\u00e1ch s\u1ea1n gi\u00e1 r\u1ebb \u1edf H\u00e0 N\u1ed9i”, “kh\u00e1ch s\u1ea1n g\u1ea7n s\u00e2n bay N\u1ed9i B\u00e0i”, “kh\u00e1ch s\u1ea1n c\u00f3 h\u1ed3 b\u01a1i \u1edf Nha Trang”.\n <\/li>\n
        • \n Vi\u1ebft m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn:<\/strong> M\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n mang l\u1ea1i. H\u00e3y l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i, ti\u1ec7n nghi hi\u1ec7n \u0111\u1ea1i, d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t.\n <\/li>\n
        • \n S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> H\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch du l\u1ecbch. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng c\u00e1c ph\u00f2ng, ti\u1ec7n nghi v\u00e0 c\u00e1c khu v\u1ef1c c\u00f4ng c\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/li>\n
        • \n C\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean:<\/strong> H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, bao g\u1ed3m gi\u00e1 c\u1ea3, t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\n <\/li>\n
        • \n Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1:<\/strong> \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng uy t\u00edn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00e3y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong>.\n <\/li>\n<\/ul><\/div>\n
          \n

          C\u00e1c C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n<\/h3>\n

          \"C\u00e2u<\/p>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong>:<\/p>\n

            \n
          1. \n K\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a t\u00f4i?<\/strong><\/p>\n

            \n C\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m quy m\u00f4 kh\u00e1ch s\u1ea1n, v\u1ecb tr\u00ed, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch.\n <\/p>\n<\/li>\n

          2. \n L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/strong><\/p>\n

            \n S\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n<\/li>\n

          3. \n L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng doanh thu t\u1eeb k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n?<\/strong><\/p>\n

            \n T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung, cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh, ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh thu t\u1eeb
            \n k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong>.\n <\/p>\n<\/li>\n<\/ol><\/div>\n

            \n

            K\u1ebft Lu\u1eadn<\/h3>\n

            \n C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o mu\u1ed1n t\u0103ng doanh thu v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c k\u00eanh kh\u00e1c nhau, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.\n <\/p>\n

            \n \u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n trong t\u01b0\u01a1ng lai.\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

            K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft v\u00e0 T\u1ed1i \u01afu H\u00f3a Doanh Thu K\u00eanh \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec? C\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn. Ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c k\u00eanh […]<\/p>\n","protected":false},"author":1,"featured_media":444963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444975"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444963"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}