{"id":444913,"date":"2025-02-21T09:02:55","date_gmt":"2025-02-21T09:02:55","guid":{"rendered":"https:\/\/otavietnam.com\/bi-quyet-tang-chuyen-doi-website-khach-san-hoc-hoi-tam-ly-tu-booking-com\/"},"modified":"2025-02-21T09:02:55","modified_gmt":"2025-02-21T09:02:55","slug":"bi-quyet-tang-chuyen-doi-website-khach-san-hoc-hoi-tam-ly-tu-booking-com","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-tang-chuyen-doi-website-khach-san-hoc-hoi-tam-ly-tu-booking-com\/","title":{"rendered":"B\u00ed quy\u1ebft t\u0103ng chuy\u1ec3n \u0111\u1ed5i website kh\u00e1ch s\u1ea1n: H\u1ecdc h\u1ecfi t\u00e2m l\u00fd t\u1eeb Booking.com"},"content":{"rendered":"

B\u00ed Quy\u1ebft T\u00e2m L\u00fd Booking.com S\u1eed D\u1ee5ng \u0111\u1ec3 T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i: \u00c1p D\u1ee5ng cho Website Kh\u00e1ch S\u1ea1n c\u1ee7a B\u1ea1n<\/h1>\n
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Gi\u1edbi Thi\u1ec7u<\/h2>\n

\n B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00ec sao Booking.com<\/strong> l\u1ea1i th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng? H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn, m\u00e0 c\u00f2n l\u00e0 b\u1eadc th\u1ea7y trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc t\u00e2m l\u00fd \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 b\u1ed1n th\u1ee7 thu\u1eadt t\u00e2m l\u00fd ch\u00ednh m\u00e0 Booking.com s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng th\u1ee7 thu\u1eadt n\u00e0y v\u00e0o website kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n.\n <\/p>\n

\n Thay v\u00ec ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng t\u1eeb 15% \u0111\u1ebfn 30% cho c\u00e1c OTA (Online Travel Agencies) nh\u01b0 Booking.com, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a website c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt n\u00e0y!\n <\/p>\n<\/p><\/div>\n

\n \"M\u1eb9o\n <\/div>\n
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1. B\u1eb1ng Ch\u1ee9ng X\u00e3 H\u1ed9i (Social Proof)<\/h2>\n

B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec?<\/h3>\n

\n B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd, trong \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u00e0m theo h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 c\u00e1ch h\u00e0nh x\u1eed \u0111\u00fang \u0111\u1eafn. N\u1ebfu th\u1ea5y nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3, ch\u00fang ta th\u01b0\u1eddng cho r\u1eb1ng \u0111\u00f3 l\u00e0 h\u00e0nh vi \u0111\u00fang \u0111\u1eafn v\u00e0 an to\u00e0n.\n <\/p>\n

C\u00e1ch Booking.com s\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/h3>\n

\n Booking.com t\u1eadn d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3 tr\u00ean website c\u1ee7a m\u00ecnh:\n <\/p>\n

    \n
  • \n H\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn:<\/strong> Trang ch\u1ee7 th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh m\u1ecdi ng\u01b0\u1eddi \u0111ang vui v\u1ebb t\u1ea1i h\u1ed3 b\u01a1i ho\u1eb7c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng. Nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c an to\u00e0n v\u00e0 h\u1ea5p d\u1eabn, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 th\u00eam.\n <\/li>\n
  • \n \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng:<\/strong> Khi t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd th\u1ea5y ngay s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec3m s\u1ed1 trung b\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin.\n <\/li>\n
  • \n Chi ti\u1ebft \u0111\u00e1nh gi\u00e1:<\/strong> Kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb \u0111i\u1ec3m s\u1ed1, Booking.com c\u00f2n cung c\u1ea5p c\u00e1c \u0111\u00e1nh gi\u00e1 chi ti\u1ebft t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng \u1edf t\u1ea1i \u0111\u00f3, bao g\u1ed3m c\u1ea3 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y t\u1ea1o s\u1ef1 minh b\u1ea1ch v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady.\n <\/li>\n
  • \n X\u1ebfp h\u1ea1ng theo ti\u00eau ch\u00ed:<\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem x\u1ebfp h\u1ea1ng chi ti\u1ebft cho t\u1eebng ti\u00eau ch\u00ed nh\u01b0 v\u1ecb tr\u00ed, ti\u1ec7n nghi, s\u1ef1 s\u1ea1ch s\u1ebd, v.v. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u00ecnh.\n <\/li>\n<\/ul>\n

    C\u00e1ch \u00e1p d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i cho website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n

    \n H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c m\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean Google Maps, TripAdvisor v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean website c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd:\n <\/p>\n

      \n
    • \n Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 n\u1ed5i b\u1eadt:<\/strong> Ch\u1ecdn l\u1ecdc nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t v\u00e0 hi\u1ec3n th\u1ecb ch\u00fang tr\u00ean trang ch\u1ee7, trang chi ti\u1ebft ph\u00f2ng v\u00e0 c\u00e1c trang quan tr\u1ecdng kh\u00e1c.\n <\/li>\n
    • \n S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video:<\/strong> Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video h\u1ecd \u0111\u00e3 ch\u1ee5p trong th\u1eddi gian l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n. Nh\u1eefng n\u1ed9i dung n\u00e0y s\u1ebd ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u so v\u1edbi \u1ea3nh qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng.\n <\/li>\n
    • \n T\u1ea1o m\u1ed9t trang “L\u1eddi ch\u1ee9ng th\u1ef1c”:<\/strong> D\u00e0nh ri\u00eang m\u1ed9t trang tr\u00ean website \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.\n <\/li>\n
    • \n T\u00edch h\u1ee3p \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c:<\/strong> S\u1eed d\u1ee5ng c\u00e1c plugin ho\u1eb7c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 t\u1eeb Google, TripAdvisor v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a b\u1ea1n.\n <\/li>\n<\/ul>\n

      \n Quan tr\u1ecdng nh\u1ea5t, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ec1u l\u00e0 th\u1eadt v\u00e0 \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch minh b\u1ea1ch. S\u1ef1 ch\u00e2n th\u00e0nh s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.\n <\/p>\n<\/p><\/div>\n

      \n

      2. Gi\u1ea3m Thi\u1ec3u Ma S\u00e1t (Reducing Friction)<\/h2>\n

      Ma s\u00e1t trong UX l\u00e0 g\u00ec?<\/h3>\n

      \n Trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX), “ma s\u00e1t” l\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o g\u00e2y ra s\u1ef1 do d\u1ef1, b\u1ed1i r\u1ed1i ho\u1eb7c kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng. Ma s\u00e1t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t (v\u00ed d\u1ee5: y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng x\u00e1c nh\u1eadn chi ti\u1ebft \u0111\u1eb7t ph\u00f2ng) ho\u1eb7c m\u1ed9t \u0111i\u1ec1u x\u1ea5u (v\u00ed d\u1ee5: m\u1ed9t quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p).\n <\/p>\n

      C\u00e1ch Booking.com gi\u1ea3m thi\u1ec3u ma s\u00e1t<\/h3>\n

      \n Booking.com n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c t\u1ea1o ra m\u1ed9t quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng m\u01b0\u1ee3t m\u00e0 v\u00e0 d\u1ec5 d\u00e0ng:\n <\/p>\n

        \n
      • \n Giao di\u1ec7n tr\u1ef1c quan:<\/strong> Trang ch\u1ee7 c\u1ee7a Booking.com c\u00f3 m\u1ed9t bi\u1ec3u m\u1eabu t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng t\u00ecm ki\u1ebfm ch\u1ed7 \u1edf theo \u0111\u1ecba \u0111i\u1ec3m, ng\u00e0y th\u00e1ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch.\n <\/li>\n
      • \n Th\u00f4ng tin r\u00f5 r\u00e0ng:<\/strong> M\u1ed7i kh\u00e1ch s\u1ea1n \u0111\u1ec1u c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 ti\u1ec7n nghi, ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng, gi\u00e1 c\u1ea3, v.v. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 tin.\n <\/li>\n
      • \n Th\u00f4ng b\u00e1o tr\u1ea5n an:<\/strong> Trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, Booking.com th\u01b0\u1eddng xuy\u00ean hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng b\u00e1o tr\u1ea5n an nh\u01b0 “Ch\u1ec9 m\u1ea5t 2 ph\u00fat \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng”, “X\u00e1c nh\u1eadn ngay l\u1eadp t\u1ee9c” v\u00e0 “Mi\u1ec5n ph\u00ed h\u1ee7y ph\u00f2ng”.\n <\/li>\n
      • \n T\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n th\u00f4ng tin:<\/strong> N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1eb7t ph\u00f2ng tr\u00ean Booking.com tr\u01b0\u1edbc \u0111\u00e2y, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 th\u1ebb t\u00edn d\u1ee5ng c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.\n <\/li>\n<\/ul>\n

        C\u00e1ch \u00e1p d\u1ee5ng gi\u1ea3m thi\u1ec3u ma s\u00e1t cho website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n

        \n H\u00e3y l\u00e0m cho quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean website c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3:\n <\/p>\n

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        • \n \u0110\u01a1n gi\u1ea3n h\u00f3a bi\u1ec3u m\u1eabu \u0111\u1eb7t ph\u00f2ng:<\/strong> Ch\u1ec9 y\u00eau c\u1ea7u nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c tr\u01b0\u1eddng kh\u00f4ng b\u1eaft bu\u1ed9c.\n <\/li>\n
        • \n Cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn thanh to\u00e1n:<\/strong> Cho ph\u00e9p kh\u00e1ch h\u00e0ng thanh to\u00e1n b\u1eb1ng th\u1ebb t\u00edn d\u1ee5ng, chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng, v\u00ed \u0111i\u1ec7n t\u1eed, v.v.\n <\/li>\n
        • \n T\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.\n <\/li>\n
        • \n Cung c\u1ea5p h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn:<\/strong> Cung c\u1ea5p m\u1ed9t k\u00eanh h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn (v\u00ed d\u1ee5: chat tr\u1ef1c ti\u1ebfp) \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.\n <\/li>\n
        • \n Th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng v\u1ec1 ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng ch\u00ednh s\u00e1ch h\u1ee7y ph\u00f2ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u.\n <\/li>\n<\/ul>\n

          \n H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 lo\u1ea1i b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf d\u1edf qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n<\/p><\/div>\n

          \n

          3. T\u1ea1o S\u1ef1 Khan Hi\u1ebfm (Scarcity)<\/h2>\n

          S\u1ef1 khan hi\u1ebfm l\u00e0 g\u00ec?<\/h3>\n

          \n S\u1ef1 khan hi\u1ebfm l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc t\u00e2m l\u00fd, theo \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng th\u1ee9 hi\u1ebfm c\u00f3 ho\u1eb7c c\u00f3 gi\u1edbi h\u1ea1n. Khi ch\u00fang ta c\u1ea3m th\u1ea5y m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111ang tr\u1edf n\u00ean khan hi\u1ebfm, ch\u00fang ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.\n <\/p>\n

          C\u00e1ch Booking.com t\u1ea1o s\u1ef1 khan hi\u1ebfm<\/h3>\n

          \n Booking.com s\u1eed d\u1ee5ng s\u1ef1 khan hi\u1ebfm m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t ph\u00f2ng:\n <\/p>\n

            \n
          • \n Th\u00f4ng b\u00e1o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n l\u1ea1i:<\/strong> Booking.com th\u01b0\u1eddng xuy\u00ean hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n l\u1ea1i t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5: “Ch\u1ec9 c\u00f2n 2 ph\u00f2ng v\u1edbi gi\u00e1 n\u00e0y tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i”.\n <\/li>\n
          • \n Th\u00f4ng b\u00e1o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang xem:<\/strong> Booking.com c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang xem m\u1ed9t kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5: “10 ng\u01b0\u1eddi \u0111ang xem ch\u1ed7 \u1edf n\u00e0y ngay b\u00e2y gi\u1edd”.\n <\/li>\n
          • \n \u01afu \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian:<\/strong> Booking.com th\u01b0\u1eddng xuy\u00ean tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian, v\u00ed d\u1ee5: “Gi\u1ea3m gi\u00e1 50% n\u1ebfu b\u1ea1n \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc ng\u00e0y 15 th\u00e1ng 12”.\n <\/li>\n
          • \n M\u00e0u s\u1eafc v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng:<\/strong> Booking.com s\u1eed d\u1ee5ng m\u00e0u \u0111\u1ecf v\u00e0 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3nh b\u00e1o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 khan hi\u1ebfm.\n <\/li>\n<\/ul>\n

            C\u00e1ch \u00e1p d\u1ee5ng s\u1ef1 khan hi\u1ebfm cho website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n

            \n H\u00e3y s\u1eed d\u1ee5ng s\u1ef1 khan hi\u1ebfm m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng:\n <\/p>\n

              \n
            • \n Hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n l\u1ea1i:<\/strong> Cho kh\u00e1ch h\u00e0ng bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n l\u1ea1i v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3.\n <\/li>\n
            • \n T\u1ea1o c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t:<\/strong> T\u1ea1o c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng.\n <\/li>\n
            • \n S\u1eed d\u1ee5ng \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c:<\/strong> Hi\u1ec3n th\u1ecb \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch cho c\u00e1c \u01b0u \u0111\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian.\n <\/li>\n
            • \n Nh\u1ea5n m\u1ea1nh c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t:<\/strong> N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t di\u1ec5n ra t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh, h\u00e3y nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng ch\u1ed7 c\u00f3 h\u1ea1n.\n <\/li>\n<\/ul>\n

              \n Tuy nhi\u00ean, h\u00e3y c\u1ea9n th\u1eadn \u0111\u1ec3 kh\u00f4ng l\u1ea1m d\u1ee5ng s\u1ef1 khan hi\u1ebfm. N\u1ebfu b\u1ea1n li\u00ean t\u1ee5c t\u1ea1o ra c\u00e1c th\u00f4ng b\u00e1o sai s\u1ef1 th\u1eadt, kh\u00e1ch h\u00e0ng s\u1ebd m\u1ea5t l\u00f2ng tin v\u00e0 kh\u00f4ng mu\u1ed1n \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n n\u1eefa.\n <\/p>\n<\/p><\/div>\n

              \n

              4. C\u00e1 Nh\u00e2n H\u00f3a (Personalization)<\/h2>\n

              C\u00e1 nh\u00e2n h\u00f3a l\u00e0 g\u00ec?<\/h3>\n

              \n C\u00e1 nh\u00e2n h\u00f3a l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, s\u1edf th\u00edch, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, v.v. C\u00e1 nh\u00e2n h\u00f3a gi\u00fap t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn h\u01a1n cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng.\n <\/p>\n

              C\u00e1ch Booking.com s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

              \n Booking.com s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c ch\u1ed7 \u1edf v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng:\n <\/p>\n

                \n
              • \n L\u1ecbch s\u1eed t\u00ecm ki\u1ebfm:<\/strong> Booking.com hi\u1ec3n th\u1ecb c\u00e1c ch\u1ed7 \u1edf m\u00e0 b\u1ea1n \u0111\u00e3 t\u1eebng t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00e2y, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm.\n <\/li>\n
              • \n \u0110\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean s\u1edf th\u00edch:<\/strong> Booking.com \u0111\u1ec1 xu\u1ea5t c\u00e1c ch\u1ed7 \u1edf d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n.\n <\/li>\n
              • \n \u01afu \u0111\u00e3i theo \u0111\u1ecba \u0111i\u1ec3m:<\/strong> Booking.com hi\u1ec3n th\u1ecb c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c ch\u1ed7 \u1edf g\u1ea7n v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.\n <\/li>\n
              • \n Email c\u00e1 nh\u00e2n h\u00f3a:<\/strong> Booking.com g\u1eedi email c\u00e1 nh\u00e2n h\u00f3a v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.\n <\/li>\n<\/ul>\n

                C\u00e1ch \u00e1p d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a cho website kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/h3>\n

                \n M\u1eb7c d\u00f9 vi\u1ec7c tri\u1ec3n khai c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p, nh\u01b0ng b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho kh\u00e1ch h\u00e0ng:\n <\/p>\n

                  \n
                • \n S\u1eed d\u1ee5ng cookie:<\/strong> S\u1eed d\u1ee5ng cookie \u0111\u1ec3 theo d\u00f5i l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/li>\n
                • \n G\u1eedi email ch\u00e0o m\u1eebng:<\/strong> G\u1eedi email ch\u00e0o m\u1eebng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u0103ng k\u00fd, trong \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi h\u1ecd v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.\n <\/li>\n
                • \n \u0110\u1ec1 xu\u1ea5t c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p:<\/strong> \u0110\u1ec1 xu\u1ea5t c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: g\u00f3i d\u00e0nh cho gia \u0111\u00ecnh, g\u00f3i d\u00e0nh cho c\u1eb7p \u0111\u00f4i, g\u00f3i d\u00e0nh cho doanh nh\u00e2n).\n <\/li>\n
                • \n Hi\u1ec3n th\u1ecb c\u00e1c \u0111\u00e1nh gi\u00e1 li\u00ean quan:<\/strong> Hi\u1ec3n th\u1ecb c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng s\u1edf th\u00edch ho\u1eb7c nhu c\u1ea7u v\u1edbi ng\u01b0\u1eddi \u0111ang xem.\n <\/li>\n<\/ul>\n

                  \n C\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. H\u00e3y kh\u00f4ng ng\u1eebng thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.\n <\/p>\n<\/p><\/div>\n

                  \n

                  K\u1ebft Lu\u1eadn<\/h2>\n

                  \n B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c th\u1ee7 thu\u1eadt t\u00e2m l\u00fd m\u00e0 Booking.com s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh v\u00e0 thu h\u00fat nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp h\u01a1n. H\u00e3y b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m ngay h\u00f4m nay v\u00e0 xem k\u1ebft qu\u1ea3!\n <\/p>\n

                  \n T\u00f3m l\u1ea1i, b\u1ed1n th\u1ee7 thu\u1eadt t\u00e2m l\u00fd ch\u00ednh m\u00e0 Booking.com s\u1eed d\u1ee5ng l\u00e0:\n <\/p>\n

                    \n
                  1. \n B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i:<\/strong> X\u00e2y d\u1ef1ng l\u00f2ng tin b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.\n <\/li>\n
                  2. \n Gi\u1ea3m thi\u1ec3u ma s\u00e1t:<\/strong> T\u1ea1o ra m\u1ed9t quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng m\u01b0\u1ee3t m\u00e0 v\u00e0 d\u1ec5 d\u00e0ng.\n <\/li>\n
                  3. \n T\u1ea1o s\u1ef1 khan hi\u1ebfm:<\/strong> Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh s\u1ef1 gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng.\n <\/li>\n
                  4. \n C\u00e1 nh\u00e2n h\u00f3a:<\/strong> \u0110i\u1ec1u ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.\n <\/li>\n<\/ol>\n

                    \n H\u00e3y th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u1ee7 thu\u1eadt n\u00e0y \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!\n <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                    B\u00ed Quy\u1ebft T\u00e2m L\u00fd Booking.com S\u1eed D\u1ee5ng \u0111\u1ec3 T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i: \u00c1p D\u1ee5ng cho Website Kh\u00e1ch S\u1ea1n c\u1ee7a B\u1ea1n Gi\u1edbi Thi\u1ec7u B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00ec sao Booking.com l\u1ea1i th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1eady trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng? H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng […]<\/p>\n","protected":false},"author":1,"featured_media":444907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444913"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444907"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}