{"id":444901,"date":"2025-02-21T08:02:44","date_gmt":"2025-02-21T08:02:44","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-cro-cho-khach-san-3-cach-tang-dat-phong-truc-tuyen\/"},"modified":"2025-02-21T08:02:44","modified_gmt":"2025-02-21T08:02:44","slug":"toi-uu-cro-cho-khach-san-3-cach-tang-dat-phong-truc-tuyen","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-cro-cho-khach-san-3-cach-tang-dat-phong-truc-tuyen\/","title":{"rendered":"T\u1ed1i \u01b0u CRO cho kh\u00e1ch s\u1ea1n: 3 c\u00e1ch t\u0103ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

3 C\u00e1ch S\u00e1ng T\u1ea1o \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u01b0\u1ee3ng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Tuy\u1ebfn Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n V\u1edbi T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO)<\/h1>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 bi\u1ebfn nh\u1eefng kh\u00e1ch truy c\u1eadp \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111\u1eb7t ph\u00f2ng. \u0110\u00e2y l\u00e0 n\u01a1i t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO)<\/strong> ph\u00e1t huy t\u00e1c d\u1ee5ng. CRO kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp; \u0111\u00f3 l\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.<\/p>\n

CRO cho kh\u00e1ch s\u1ea1n<\/strong> t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n, l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng, h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n. B\u1eb1ng c\u00e1ch hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 doanh thu.<\/p>\n

\"T\u1ed1i<\/p>\n

T\u1ea1i Sao CRO L\u1ea1i Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h3>\n

C\u00f3 nhi\u1ec1u l\u00fd do t\u1ea1i sao CRO<\/strong> l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n:<\/p>\n

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  • T\u0103ng doanh thu:<\/strong> Chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch truy c\u1eadp h\u01a1n th\u00e0nh kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho qu\u1ea3ng c\u00e1o.<\/li>\n
  • C\u1ea3i thi\u1ec7n ROI:<\/strong> CRO t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI) cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ec7n t\u1ea1i.<\/li>\n
  • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> CRO t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m cho trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i trong t\u01b0\u01a1ng lai.<\/li>\n
  • T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/strong> Trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, CRO gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n

    3 C\u00e1ch S\u00e1ng T\u1ea1o \u0110\u1ec3 T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

    1. C\u00e1 Nh\u00e2n H\u00f3a Tr\u1ea3i Nghi\u1ec7m Trang Web<\/h3>\n

    C\u00e1 nh\u00e2n h\u00f3a<\/strong> l\u00e0 xu h\u01b0\u1edbng l\u1edbn trong marketing ng\u00e0y nay, v\u00e0 n\u00f3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m trang web d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1eb7t ph\u00f2ng h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

    Thu Th\u1eadp D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/h4>\n

    \u0110\u1ec3 c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua:<\/p>\n

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    • Ph\u00e2n t\u00edch trang web:<\/strong> S\u1eed d\u1ee5ng Google Analytics ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c trang h\u1ecd truy c\u1eadp, th\u1eddi gian h\u1ecd \u1edf l\u1ea1i v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u1ecd th\u1ef1c hi\u1ec7n.<\/li>\n
    • Th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y:<\/strong> L\u01b0u tr\u1eef d\u1eef li\u1ec7u v\u1ec1 c\u00e1c l\u1ea7n \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y, bao g\u1ed3m lo\u1ea1i ph\u00f2ng, th\u1eddi gian l\u01b0u tr\u00fa, v\u00e0 c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t.<\/li>\n
    • Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n

      \u00c1p D\u1ee5ng C\u00e1 Nh\u00e2n H\u00f3a<\/h4>\n

      D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a sau:<\/p>\n

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      • Hi\u1ec3n th\u1ecb \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p:<\/strong> Ch\u1eb3ng h\u1ea1n, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u1eb7t ph\u00f2ng v\u00e0o cu\u1ed1i tu\u1ea7n, h\u00e3y hi\u1ec3n th\u1ecb c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho cu\u1ed1i tu\u1ea7n.<\/li>\n
      • \u0110\u1ec1 xu\u1ea5t c\u00e1c lo\u1ea1i ph\u00f2ng v\u00e0 ti\u1ec7n nghi d\u1ef1a tr\u00ean s\u1edf th\u00edch:<\/strong> N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 \u0111\u1eb7t ph\u00f2ng gia \u0111\u00ecnh, h\u00e3y \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u00f2ng gia \u0111\u00ecnh ho\u1eb7c c\u0103n h\u1ed9 d\u1ecbch v\u1ee5.<\/li>\n
      • Ch\u1ec9nh s\u1eeda n\u1ed9i dung trang web d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/strong> Hi\u1ec3n th\u1ecb ng\u00f4n ng\u1eef v\u00e0 ti\u1ec1n t\u1ec7 ph\u00f9 h\u1ee3p, c\u0169ng nh\u01b0 c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c \u0111i\u1ec3m tham quan g\u1ea7n \u0111\u00f3.<\/li>\n<\/ul>\n

        V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng b\u00e1o ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a khi m\u1ed9t kh\u00e1ch h\u00e0ng quen thu\u1ed9c truy c\u1eadp trang web, k\u00e8m theo c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ch\u1ec9 d\u00e0nh cho h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

        2. T\u1ed1i \u01afu H\u00f3a Quy Tr\u00ecnh \u0110\u1eb7t Ph\u00f2ng Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h3>\n

        Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Do \u0111\u00f3, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u01b0\u1ee3t m\u00e0 v\u00e0 khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

        Thi\u1ebft K\u1ebf \u0110\u00e1p \u1ee8ng<\/h4>\n

        \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng, t\u1ee9c l\u00e0 n\u00f3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n tr\u00f4ng \u0111\u1eb9p v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n.<\/p>\n

        \u0110\u01a1n Gi\u1ea3n H\u00f3a Quy Tr\u00ecnh \u0110\u1eb7t Ph\u00f2ng<\/h4>\n

        Quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. H\u00e3y gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u1eb7t ph\u00f2ng, s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u m\u1eabu ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 \u0111i\u1ec1n, v\u00e0 cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n di \u0111\u1ed9ng nh\u01b0 Apple Pay v\u00e0 Google Pay.<\/p>\n

        Ki\u1ec3m Tra T\u1ed1c \u0110\u1ed9 Trang Web<\/h4>\n

        T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n t\u1ea3i nhanh ch\u00f3ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, s\u1eed d\u1ee5ng b\u1ed9 nh\u1edb cache v\u00e0 gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u HTTP.<\/p>\n

        V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ri\u00eang v\u1edbi quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, ho\u1eb7c cung c\u1ea5p phi\u00ean b\u1ea3n trang web di \u0111\u1ed9ng \u0111\u01b0\u1ee3c r\u00fat g\u1ecdn v\u1edbi c\u00e1c ch\u1ee9c n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng.<\/p>\n

        3. S\u1eed D\u1ee5ng Video \u0110\u1ec3 T\u0103ng C\u01b0\u1eddng S\u1ef1 Tin T\u01b0\u1edfng v\u00e0 H\u1ea5p D\u1eabn<\/h3>\n

        Video<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng video m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 thu h\u00fat, gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

        C\u00e1c Lo\u1ea1i Video N\u00ean S\u1eed D\u1ee5ng<\/h4>\n
          \n
        • Video gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n:<\/strong> T\u1ea1o m\u1ed9t video chuy\u00ean nghi\u1ec7p gi\u1edbi thi\u1ec7u c\u00e1c ph\u00f2ng, ti\u1ec7n nghi, v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
        • Video \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Chia s\u1ebb c\u00e1c video \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n
        • Video v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> Gi\u1edbi thi\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ef1 ki\u1ec7n th\u00fa v\u1ecb g\u1ea7n kh\u00e1ch s\u1ea1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch.<\/li>\n
        • Video h\u01b0\u1edbng d\u1eabn:<\/strong> Cung c\u1ea5p c\u00e1c video h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c c\u00e1ch kh\u00e1m ph\u00e1 c\u00e1c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n

          T\u1ed1i \u01afu H\u00f3a Video Cho SEO<\/h4>\n

          \u0110\u1ec3 video c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, h\u00e3y t\u1ed1i \u01b0u h\u00f3a ch\u00fang cho SEO b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, vi\u1ebft m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o c\u00e1c thumbnail b\u1eaft m\u1eaft.<\/p>\n

          Chia S\u1ebb Video Tr\u00ean C\u00e1c N\u1ec1n T\u1ea3ng<\/h4>\n

          Chia s\u1ebb video c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m trang web c\u1ee7a kh\u00e1ch s\u1ea1n, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 c\u00e1c k\u00eanh video nh\u01b0 YouTube v\u00e0 Vimeo.<\/p>\n

          V\u00ed d\u1ee5: m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t video tour 360 \u0111\u1ed9 v\u1ec1 c\u00e1c ph\u00f2ng c\u1ee7a h\u1ecd, cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1m ph\u00e1 c\u00e1c ph\u00f2ng t\u1eeb xa v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng t\u1ef1 tin h\u01a1n. Ho\u1eb7c, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t series video v\u1ec1 c\u00e1c m\u1eb9o du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng, thu h\u00fat kh\u00e1ch du l\u1ecbch v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd.<\/p>\n

          C\u00e1c C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3 T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) Cho Kh\u00e1ch S\u1ea1n<\/h2>\n

          \u0110\u1ec3 th\u1ef1c hi\u1ec7n CRO hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c thay \u0111\u1ed5i.<\/p>\n

            \n
          • Google Analytics:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/li>\n
          • Hotjar:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 ghi l\u1ea1i phi\u00ean ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o b\u1ea3n \u0111\u1ed3 nhi\u1ec7t, gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn.<\/li>\n
          • Optimizely:<\/strong> M\u1ed9t n\u1ec1n t\u1ea3ng th\u1eed nghi\u1ec7m A\/B gi\u00fap b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a trang web c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n
          • Crazy Egg:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o b\u1ea3n \u0111\u1ed3 nhi\u1ec7t v\u00e0 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

            L\u1eddi Khuy\u00ean B\u1ed5 Sung \u0110\u1ec3 T\u0103ng C\u01b0\u1eddng CRO Cho Kh\u00e1ch S\u1ea1n<\/h2>\n
              \n
            • T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> Lu\u00f4n \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 c\u1ed1 g\u1eafng l\u00e0m cho trang web c\u1ee7a b\u1ea1n d\u1ec5 s\u1eed d\u1ee5ng, h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c nh\u1ea5t c\u00f3 th\u1ec3.<\/li>\n
            • Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c:<\/strong> CRO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. H\u00e3y li\u00ean t\u1ee5c ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 lu\u00f4n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n
            • S\u1eed d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i:<\/strong> Hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee9ng nh\u1eadn v\u00e0 c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i kh\u00e1c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
            • Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi:<\/strong> Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p, v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n
            • T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch:<\/strong> S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 “ch\u1ec9 c\u00f2n l\u1ea1i X ph\u00f2ng” ho\u1eb7c “\u01b0u \u0111\u00e3i k\u1ebft th\u00fac trong X gi\u1edd” \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng ngay l\u1eadp t\u1ee9c.<\/li>\n<\/ul>\n

              K\u1ebft Lu\u1eadn<\/h2>\n

              T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO)<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o mu\u1ed1n t\u0103ng doanh thu tr\u1ef1c tuy\u1ebfn v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m trang web, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng video \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u1ea5p d\u1eabn, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch truy c\u1eadp h\u01a1n th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n trong th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh.<\/p>\n

              H\u00e3y nh\u1edb r\u1eb1ng, CRO l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. H\u00e3y li\u00ean t\u1ee5c ki\u1ec3m tra, t\u1ed1i \u01b0u h\u00f3a v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

              \u0110\u1eebng qu\u00ean, vi\u1ec7c **t\u1ed1i \u01b0u h\u00f3a CRO<\/span>** l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng cho t\u01b0\u01a1ng lai ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

              3 C\u00e1ch S\u00e1ng T\u1ea1o \u0110\u1ec3 T\u1ed1i \u0110a H\u00f3a L\u01b0\u1ee3ng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Tuy\u1ebfn Cho Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n V\u1edbi T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) Gi\u1edbi Thi\u1ec7u V\u1ec1 T\u1ed1i \u01afu H\u00f3a T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) Cho Kh\u00e1ch S\u1ea1n Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m […]<\/p>\n","protected":false},"author":1,"featured_media":444896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444901"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444896"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}