{"id":444886,"date":"2025-02-21T07:03:41","date_gmt":"2025-02-21T07:03:41","guid":{"rendered":"https:\/\/otavietnam.com\/content-marketing-khach-san-bi-quyet-thu-hut-khach-tang-dat-phong\/"},"modified":"2025-02-21T07:03:41","modified_gmt":"2025-02-21T07:03:41","slug":"content-marketing-khach-san-bi-quyet-thu-hut-khach-tang-dat-phong","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/content-marketing-khach-san-bi-quyet-thu-hut-khach-tang-dat-phong\/","title":{"rendered":"Content Marketing Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Thu H\u00fat Kh\u00e1ch & T\u0103ng \u0110\u1eb7t Ph\u00f2ng"},"content":{"rendered":"
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Content Marketing Kh\u00e1ch S\u1ea1n: V\u00ed d\u1ee5 v\u00e0 \u00dd t\u01b0\u1edfng<\/h2>\n

\"Banner<\/p>\n

Content Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h3>\n

\n Content marketing kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 video, b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 email nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\n <\/p>\n

\n Vi\u1ec7n Content Marketing (CMI) \u0111\u1ecbnh ngh\u0129a content marketing l\u00e0 “… m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u2013 v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng.”\n <\/p>\n

\n Content c\u0169ng th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.
\n Content marketing cho kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c. Content marketing c\u00f3 v\u1ebb l\u00e0 m\u1ed9t t\u1eeb th\u00f4ng d\u1ee5ng, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ecdi kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n Ng\u00e0y nay, ph\u1ea7n l\u1edbn kh\u00e1ch c\u1ee7a b\u1ea1n \u0111ang nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eb7t chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 theo k\u1ecbp \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.\n <\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 vi\u1ec7c l\u00e0m ch\u1ee7 content marketing t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

\u00dd Ngh\u0129a C\u1ee7a Content Marketing \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h3>\n

\n \u0110\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa kh\u00e1c, content marketing l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e2u chuy\u1ec7n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n<\/strong> cho nh\u1eefng lo\u1ea1i kh\u00e1ch du l\u1ecbch m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat.\n <\/p>\n

\n Cu\u1ed1i c\u00f9ng, n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch du l\u1ecbch \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng, tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 th\u1eadm ch\u00ed qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 \u0111\u1ed3ng nghi\u1ec7p.\n <\/p>\n

\n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u01b0\u1edbc ti\u00ean h\u00e3y cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, cung c\u1ea5p th\u00f4ng tin v\u00e0 gi\u1ea3i tr\u00ed. Th\u1ee9 hai, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i cung c\u1ea5p n\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n \u0111\u1ec3 thi\u1ebft l\u1eadp uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 tham gia.\n <\/p>\n

T\u1ea1i Sao Content Marketing Kh\u00e1ch S\u1ea1n L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n

\n Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 \u1edf \u2013 \u0111\u00f3 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.
\n Kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng s\u1ebd t\u00ecm \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean h\u1eefu \u00edch, c\u0169ng nh\u01b0 t\u00ecm ki\u1ebfm b\u1ea1n v\u1ec1 c\u00e1c ch\u00ednh s\u00e1ch t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/p>\n

\n Tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea1n l\u00e0 ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ee7 nh\u00e0 tuy\u1ec7t v\u1eddi m\u1ecdi l\u00fac n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 th\u1ecfa \u0111\u00e1ng. Content c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y.\n <\/p>\n

C\u00e1ch T\u1ea1o Chi\u1ebfn L\u01b0\u1ee3c Content Marketing Kh\u00e1ch S\u1ea1n<\/h3>\n

\n Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c nh\u1eadn m\u1ed9t v\u00e0i \u0111i\u1ec1u quan tr\u1ecdng:\n <\/p>\n

    \n
  • \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\n
  • Kh\u00e1ch du l\u1ecbch \u0111\u1ebfn khu v\u1ef1c c\u1ee7a b\u1ea1n quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?<\/li>\n
  • \u0110i\u1ec1u g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o?<\/li>\n<\/ul>\n

    \n V\u1edbi nh\u1eefng th\u00f4ng tin n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p, h\u1eefu \u00edch v\u00e0 \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.\n <\/p>\n

    V\u1eady b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y cho lo\u1ea1i n\u1ed9i dung n\u00e0o?<\/p>\n

    \"\u00dd<\/p>\n

    V\u00ed D\u1ee5 V\u1ec1 Content Marketing Kh\u00e1ch S\u1ea1n<\/h3>\n

    \n Content marketing cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cung c\u1ea5p m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c t\u00f9y ch\u1ecdn v\u1ec1 c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 c\u1ee7a n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t. (C\u00e1c) \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111i\u1ec1u kh\u00e1c nhau thu h\u00fat h\u1ecd \u2014 v\u00e0 c\u00e1c lo\u1ea1i n\u1ed9i dung h\u1ecd \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm s\u1ebd thay \u0111\u1ed5i trong su\u1ed1t h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd \u2014 v\u00ec v\u1eady t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean hi\u1ec3u to\u00e0n b\u1ed9 ph\u1ea1m vi tr\u1ea3i ra tr\u01b0\u1edbc m\u1eaft b\u1ea1n tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn. \u0110i\u1ec1u tuy\u1ec7t v\u1eddi v\u1ec1 n\u1ed9i dung l\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.
    \n M\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung bao g\u1ed3m:\n <\/p>\n

    Blogs<\/h4>\n

    \n Blog l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 d\u1ec5 nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh content marketing kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Ch\u1ec9 c\u1ea7n t\u1ea1o m\u1ed9t trang m\u1edbi tr\u00ean trang web c\u1ee7a b\u1ea1n cho blog c\u1ee7a b\u1ea1n v\u00e0 b\u1eaft \u0111\u1ea7u vi\u1ebft!\n <\/p>\n

    \n Blog c\u1ee7a b\u1ea1n cho b\u1ea1n r\u1ea5t nhi\u1ec1u t\u1ef1 do v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 m\u00e0 kh\u00e1ch du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ebd quan t\u00e2m, bao g\u1ed3m h\u01b0\u1edbng d\u1eabn khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t n\u00ean l\u00e0m, xem ho\u1eb7c \u0103n, vi\u1ebft v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c \u0111i\u1ec3m tham quan \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1ch th\u1ef1c hi\u1ec7n, blog kh\u00e1ch t\u1eeb c\u00e1c nh\u00e0 v\u0103n du l\u1ecbch chuy\u00ean nghi\u1ec7p, v.v.\n <\/p>\n

    \n B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u blog c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u SEO v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n.\n <\/p>\n

    Emails<\/h4>\n

    \n Email v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch h\u1eefu \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng. Email c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 ki\u1ebfm th\u00eam doanh thu.\n <\/p>\n

    \n Email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1ed9i dung c\u1ef1c k\u1ef3 linh ho\u1ea1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh hi\u1ec7n t\u1ea1i, blog, khuy\u1ebfn m\u00e3i, c\u1eadp nh\u1eadt v\u1ec1 ch\u00ednh s\u00e1ch, m\u1eb9o du l\u1ecbch, th\u00f4ng b\u00e1o v\u00e0 cu\u1ed9c thi, qu\u00e0 t\u1eb7ng, v.v.\n <\/p>\n

    \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u email m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3.<\/p>\n

    B\u1ea3n Tin<\/h4>\n

    \n B\u1ea3n tin l\u00e0 m\u1ed9t lo\u1ea1i email b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee5 th\u1ec3 v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eedi m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 th\u01b0\u1eddng xuy\u00ean. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi m\u1ed9t b\u1ea3n tin v\u00e0o th\u1ee9 S\u00e1u cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed7i th\u00e1ng.\n <\/p>\n

    \n B\u1ea3n tin cho m\u1ecdi ng\u01b0\u1eddi l\u00fd do \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1edf c\u00e1c th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n v\u00e0 quay l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n, t\u0103ng c\u01a1 h\u1ed9i b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1eb7t ph\u00f2ng. B\u1ea3n tin l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111ang di\u1ec5n ra t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 cho kh\u00e1ch du l\u1ecbch bi\u1ebft v\u1ec1 b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u01b0u \u0111\u00e3i th\u00fa v\u1ecb n\u00e0o s\u1eafp t\u1edbi.\n <\/p>\n

    Videos<\/h4>\n

    \n Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 nghe nhi\u1ec1u l\u1ea7n tr\u01b0\u1edbc \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi lu\u00f4n nh\u1edb nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec h\u1ecd nh\u00ecn th\u1ea5y v\u00e0 nghe th\u1ea5y h\u01a1n l\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111\u1ecdc, v\u00ec v\u1eady video l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 content marketing du l\u1ecbch tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u0111a h\u00f3a s\u1ef1 tham gia.\n <\/p>\n

    \n B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch l\u1edbn \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung video. S\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Instagram v\u00e0 TikTok, kh\u00e1n gi\u1ea3 r\u1ea5t quen thu\u1ed9c v\u1edbi vi\u1ec7c ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u01b0\u1ee3c quay tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 l\u1edbn h\u01a1n, YouTube v\u1eabn l\u00e0 vua.\n <\/p>\n

    \n H\u00e3y ngh\u0129 \u0111\u1ebfn vi\u1ec7c quay phim h\u1eadu tr\u01b0\u1eddng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch, gi\u1edbi thi\u1ec7u c\u00e1c ti\u1ec7n nghi c\u1ee7a b\u1ea1n, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c \u0111i\u1ec3m tham quan ch\u00ednh trong khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n, t\u1ea1o c\u00e1c chuy\u1ebfn tham quan \u1ea3o ho\u1eb7c th\u1eadm ch\u00ed quay phim mini-docos v\u1ec1 l\u1ecbch s\u1eed v\u00e0 v\u0103n h\u00f3a c\u1ee7a kh\u00e1ch s\u1ea1n ho\u1eb7c \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n.\n <\/p>\n

    T\u1ea1p Ch\u00ed<\/h4>\n

    \n T\u1ea1p ch\u00ed c\u00f3 th\u1ec3 kh\u00f4ng xu\u1ea5t hi\u1ec7n ngay l\u1eadp t\u1ee9c nh\u01b0ng khi b\u1ea1n ngh\u0129 v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1ea1p ch\u00ed du l\u1ecbch, th\u00ec vi\u1ec7c kh\u00e1m ph\u00e1 t\u00f9y ch\u1ecdn t\u1ea1o m\u1ed9t t\u1ea1p ch\u00ed cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n l\u00e0 h\u1ee3p l\u00fd.\n <\/p>\n

    \n B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t h\u00e0nh t\u1ea1p ch\u00ed c\u1ee7a m\u00ecnh h\u00e0ng qu\u00fd v\u00e0 bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 c\u00f4ng th\u1ee9c n\u1ea5u \u0103n nh\u1eefng g\u00ec b\u1ea1n ph\u1ee5c v\u1ee5 trong b\u1ebfp c\u1ee7a kh\u00e1ch s\u1ea1n, h\u01b0\u1edbng d\u1eabn du l\u1ecbch v\u1ec1 \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n, ph\u1ecfng v\u1ea5n nh\u1eefng v\u1ecb kh\u00e1ch th\u00fa v\u1ecb ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 xu h\u01b0\u1edbng ng\u00e0nh du l\u1ecbch m\u1edbi nh\u1ea5t.\n <\/p>\n

    \n C\u00f3 t\u1ea1p ch\u00ed c\u1ee7a ri\u00eang b\u1ea1n cu\u1ed1i c\u00f9ng s\u1ebd x\u00e2y d\u1ef1ng t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u0103ng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u00e0o b\u1ea1n v\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i.\n <\/p>\n

    B\u00e0i \u0110\u0103ng Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/h4>\n

    \n S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng bi\u1ebfn m\u1ea5t. Ngay c\u1ea3 khi m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng m\u1edd d\u1ea7n, nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c s\u1ebd thay th\u1ebf ch\u00fang. Social media marketing cho ph\u00e9p b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 theo nhi\u1ec1u c\u00e1ch s\u00e1ng t\u1ea1o, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u1ea3 s\u1ef1 tham gia v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c doanh nghi\u1ec7p m\u1edbi.\n <\/p>\n

    \n S\u1eed d\u1ee5ng Facebook v\u00e0 Instagram n\u00f3i ri\u00eang \u0111\u1ec3 \u0111\u0103ng t\u1ea5t c\u1ea3 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 n\u1ed9i dung quan tr\u1ecdng c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u th\u00fa v\u1ecb nh\u01b0 meme, h\u00ecnh \u1ea3nh ngo\u1ea1n m\u1ee5c, cu\u1ed9c thi v\u00e0 cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn.\n <\/p>\n

    B\u1ea1n c\u0169ng t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u kh\u00e1ch g\u1eafn th\u1ebb b\u1ea1n trong b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd ho\u1eb7c “check-in” v\u00e0o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

    \n M\u1ed9t m\u1eabu t\u1ed5ng h\u1ee3p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch cho th\u1ea5y 91% n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 7% l\u00e0 video. K\u00eanh n\u1ed5i b\u1eadt nh\u1ea5t cho lo\u1ea1i n\u1ed9i dung n\u00e0y l\u00e0 Instagram. S\u1ef1 quan t\u00e2m th\u1ef1c s\u1ef1 n\u1eb1m \u1edf lo\u1ea1i h\u00ecnh \u1ea3nh m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang chia s\u1ebb.\n <\/p>\n

    \n Trung b\u00ecnh, d\u1eef li\u1ec7u cho th\u1ea5y 39% l\u00e0 c\u1ea3nh quan, 35% c\u00f3 ng\u01b0\u1eddi, h\u01a1n 9% cho th\u1ea5y \u0111\u1ed9ng v\u1eadt hoang d\u00e3 v\u00e0 4% c\u00f3 th\u1ef1c ph\u1ea9m. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 v\u1ebb \u0111i\u1ec3n h\u00ecnh, nh\u01b0ng n\u00f3 cho th\u1ea5y m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n n\u00ean l\u00e0m \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia.\n <\/p>\n

    Li\u00ean t\u1ee5c \u0111\u0103ng \u1ea3nh v\u1ec1 ph\u00f2ng ho\u1eb7c t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ecdi ng\u01b0\u1eddi. C\u1ea3nh quan \u0111\u1eb9p v\u00e0 kh\u00e1ch c\u00f3 m\u1ed9t kho\u1ea3ng th\u1eddi gian tuy\u1ec7t v\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

    Infographics<\/h4>\n

    \n Infographics \u0111\u01b0\u1ee3c th\u00edch v\u00e0 chia s\u1ebb nhi\u1ec1u h\u01a1n g\u1ea5p ba l\u1ea7n so v\u1edbi c\u00e1c n\u1ed9i dung tr\u1ef1c quan kh\u00e1c. Ch\u00fang l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e9n r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u00e0o m\u1ed9t kh\u1ed1i d\u1ec5 ti\u00eau h\u00f3a v\u00e0 l\u00e0m cho n\u1ed9i dung h\u1ea5p d\u1eabn h\u01a1n. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng infographics b\u00e1o c\u00e1o t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n 12% so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng s\u1eed d\u1ee5ng.\n <\/p>\n

    \n B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o infographics xung quanh c\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 nh\u1eefng g\u00ec c\u1ea7n \u0111\u00f3ng g\u00f3i cho m\u1ed9t chuy\u1ebfn \u0111i s\u1eafp t\u1edbi, s\u1ed1 li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u th\u00fa v\u1ecb, nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng, t\u00f3m t\u1eaft v\u1ec1 ph\u00f2ng v\u00e0 ti\u1ec7n nghi c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v.v.\n <\/p>\n

    Infographics r\u1ea5t d\u1ec5 ti\u00eau h\u00f3a, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch du l\u1ecbch kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ti\u00eau th\u1ee5 n\u1ed9i dung.<\/p>\n

    Podcasts<\/h4>\n

    \n Podcasts \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean n\u1ed9i dung ph\u00f9 h\u1ee3p cho nh\u1eefng kh\u00e1n gi\u1ea3 b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian. V\u00ec b\u1ea1n ch\u1ec9 c\u1ea7n nghe, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ti\u00eau th\u1ee5 podcasts trong khi l\u00e0m vi\u1ec7c, \u0111i l\u1ea1i, t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c l\u00e0m vi\u1ec7c nh\u00e0. T\u00ednh linh ho\u1ea1t n\u00e0y l\u00e0m cho ch\u00fang c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1eafng nghe.\n <\/p>\n

    \n Kh\u00e1ch s\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00e2m \u0111i\u1ec3m tuy\u1ec7t v\u1eddi cho podcasts. B\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n du l\u1ecbch h\u1ea5p d\u1eabn do kh\u00e1ch, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n kh\u00e1c t\u1ea1o ra v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c podcast ho\u1eb7c ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n kh\u00e1c \u0111\u1ec3 t\u1ea1o n\u1ed9i dung m\u1ed7i th\u00e1ng.\n <\/p>\n

    Th\u00f4ng C\u00e1o B\u00e1o Ch\u00ed<\/h4>\n

    \n N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn ho\u1eb7c m\u1ed9t nh\u00f3m, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u00f4i khi g\u1ea7n nh\u01b0 c\u1ea7n thi\u1ebft v\u00e0 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\n <\/p>\n

    \n N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t th\u00f4ng b\u00e1o h\u1ea5p d\u1eabn, h\u00e3y \u0111\u01b0a ra m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 cho ph\u00e9p c\u00e1c \u1ea5n ph\u1ea9m du l\u1ecbch v\u00e0 kh\u00e1ch s\u1ea1n ch\u1ecdn n\u00f3 v\u00e0 ch\u1ea1y theo n\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u00e0 b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng v\u1ecb kh\u00e1ch m\u1edbi ch\u01b0a bi\u1ebft \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y.\n <\/p>\n

    \n Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 bao g\u1ed3m c\u1ea3i t\u1ea1o l\u1edbn, \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c ti\u1ec7n nghi m\u1edbi, c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 s\u00e1ng ki\u1ebfn th\u00fa v\u1ecb, qu\u1ea3n l\u00fd m\u1edbi ho\u1eb7c c\u00e1c gi\u1ea3i th\u01b0\u1edfng \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c.\n <\/p>\n

    Tr\u00edch D\u1eabn<\/h4>\n

    \n H\u00ecnh \u1ea3nh l\u1edbn c\u1ee7a c\u00e1c tr\u00edch d\u1eabn r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean Facebook v\u00e0 Instagram \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn nh\u01b0ng m\u1ea1nh m\u1ebd. Ch\u00fang \u0111\u01a1n gi\u1ea3n v\u00e0 b\u1eaft m\u1eaft, l\u00e0m cho ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng n\u1ed9i dung c\u1ef1c k\u1ef3 d\u1ec5 chia s\u1ebb.\n <\/p>\n

    H\u01b0\u1edbng D\u1eabn<\/h3>\n

    \n H\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 content marketing phi th\u01b0\u1eddng t\u1eadn d\u1ee5ng nh\u1eefng ph\u1ea7n t\u1ed1t nh\u1ea5t c\u1ee7a khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n, l\u00e0m n\u1ed5i b\u1eadt chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.\n <\/p>\n

    \n N\u1ebfu kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u1edf m\u1ed9t khu du l\u1ecbch n\u1ed5i ti\u1ebfng (ch\u1eb3ng h\u1ea1n nh\u01b0 Palm Springs, California), th\u00ec b\u1ea1n n\u00ean \u0111\u0103ng m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c nh\u00e0 h\u00e0ng kh\u00e1c nhau \u0111\u1ec3 th\u1eed \u1edf Palm Springs. Ng\u01b0\u1eddi d\u00f9ng th\u00edch xem m\u1ed9t trang web nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi ch\u01b0a \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u00f3. Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 th\u01b0\u1eddng xuy\u00ean, v\u00e0 b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5y nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn c\u1eeda c\u1ee7a b\u1ea1n.\n <\/p>\n

    \n “H\u01b0\u1edbng d\u1eabn” c\u0169ng c\u00f3 th\u1ec3 l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ef1c hi\u1ec7n, theo ki\u1ec3u “c\u00e1ch \u0111\u00f3ng g\u00f3i h\u00e0nh l\u00fd c\u1ee7a b\u1ea1n cho V\u1eca TR\u00cd”, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng SEO c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 h\u01b0\u1edbng kh\u00e1ch \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n.\n <\/p>\n

    C\u00e2u Chuy\u1ec7n C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h3>\n

    \n B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i l\u00e0 t\u1ea5t c\u1ea3 trong digital marketing, v\u00e0 c\u00e2u chuy\u1ec7n v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1ec3 hi\u1ec7n l\u00fd do t\u1ea1i sao kh\u00e1ch n\u00ean \u0111\u1eb7t ph\u00f2ng v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. R\u1ed1t cu\u1ed9c, nhi\u1ec1u ng\u01b0\u1eddi am hi\u1ec3u c\u00e1c k\u1ef9 thu\u1eadt marketing, nh\u01b0ng th\u1eadt kh\u00f3 \u0111\u1ec3 tranh lu\u1eadn khi m\u1ed9t kh\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o v\u1edbi b\u1ea1n v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n.\n <\/p>\n

    8 \u00dd T\u01b0\u1edfng Content Marketing Kh\u00e1ch S\u1ea1n \u0110\u1ec3 Chuy\u1ec3n \u0110\u1ed5i Th\u00eam Kh\u00e1ch H\u00e0ng<\/h2>\n

    \"C\u00e1c<\/p>\n

    \n T\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u00f3.\n <\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t c\u1ea7n ghi nh\u1edb khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n:<\/p>\n

    1. K\u1ec3 C\u00e2u Chuy\u1ec7n C\u1ee7a B\u1ea1n<\/h3>\n

    \n M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n. \u0110\u1ec3 \u0111\u01b0a c\u00e2u chuy\u1ec7n \u0111\u00f3 l\u00ean ph\u00eda tr\u01b0\u1edbc v\u00e0 ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o (USPs) c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 n\u00f3i v\u1ec1 n\u00f3 theo c\u00e1ch t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch c\u1ee7a b\u1ea1n.\n <\/p>\n

    \n Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh v\u1edbi h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, chuy\u1ebfn tham quan video v\u00e0 ph\u1ea3n h\u1ed3i v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch \u2013 b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 ngay l\u1eadp t\u1ee9c h\u01a1n cho kh\u00e1ch truy c\u1eadp web. \u0110\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 cao h\u01a1n, h\u00e3y ch\u1eafc ch\u1eafn t\u1eadp trung n\u1ed9i dung c\u1ee7a b\u1ea1n xung quanh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng th\u00eam kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn ho\u1eb7c th\u00fac \u0111\u1ea9y th\u00eam \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n <\/p>\n

    2. \u01afu Ti\u00ean N\u1ed9i Dung Ch\u1ea5t L\u01b0\u1ee3ng<\/h3>\n

    \n Thu\u00ea c\u00e1c nh\u00e0 v\u0103n chuy\u00ean nghi\u1ec7p l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO cho trang web v\u00e0 blog c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n: millennials, th\u1ebf h\u1ec7, gen y, gen x, kh\u00e1ch doanh nh\u00e2n ho\u1eb7c gia \u0111\u00ecnh.\n <\/p>\n

    \n Cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n b\u1eb1ng c\u00e1ch cung c\u1ea5p “th\u00f4ng tin n\u1ed9i b\u1ed9” h\u1eefu \u00edch, t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u1ecbnh h\u00e0nh, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.\n <\/p>\n

    3. T\u1eadn D\u1ee5ng N\u1ed9i Dung Do Ng\u01b0\u1eddi D\u00f9ng T\u1ea1o<\/h3>\n

    \n N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 n\u1ed9i dung \u00edt n\u1ed7 l\u1ef1c v\u00e0 chi ph\u00ed th\u1ea5p, c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Lu\u00f4n cho kh\u00e1ch bi\u1ebft c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 g\u1eafn th\u1ebb b\u1ea1n trong b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd, v\u00ec v\u1eady m\u1ed7i khi h\u1ecd \u0111\u0103ng \u1ea3nh k\u1ef3 ngh\u1ec9, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c n\u01a1i h\u1ecd c\u1ea7n \u0111\u1ebfn n\u1ebfu h\u1ecd mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi t\u01b0\u01a1ng t\u1ef1.\n <\/p>\n

    4. \u0110\u1ea9y N\u1ed9i Dung Tr\u00ean T\u1ea5t C\u1ea3 C\u00e1c N\u1ec1n T\u1ea3ng<\/h3>\n

    \n \u0110\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n n\u1eefa, n\u1ed9i dung t\u1eeb trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ea9y tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ngo\u1ea1i tuy\u1ebfn c\u1ee7a b\u1ea1n bao g\u1ed3m qu\u1ea3ng c\u00e1o in, h\u01b0\u1edbng d\u1eabn kh\u00e1ch s\u1ea1n v\u00e0 th\u01b0 m\u1ee5c. Tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n, h\u00e3y chia s\u1ebb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 th\u00f4ng tin c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n “vi m\u00f4” \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng qu\u1ea3ng b\u00e1 v\u00e0 chia s\u1ebb n\u1ed9i dung c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd.\n <\/p>\n

    \n T\u00f9y thu\u1ed9c v\u00e0o n\u01a1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u, c\u00e1c y\u00eau c\u1ea7u b\u1ea3n \u0111\u1ecba h\u00f3a cho trang web c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t, v\u00ed d\u1ee5: b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1eb7t ph\u00f2ng b\u1eb1ng nhi\u1ec1u ng\u00f4n ng\u1eef v\u00e0 ti\u1ec1n t\u1ec7. B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho kh\u00e1ch tr\u00ean trang web v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c OTA v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c k\u00eanh kh\u00e1c, gi\u00fap th\u00fac \u0111\u1ea9y th\u00eam \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp.\n <\/p>\n

    5. L\u00e0m Vi\u1ec7c V\u1edbi Ng\u01b0\u1eddi \u1ea2nh H\u01b0\u1edfng<\/h3>\n

    \n T\u1eeb b\u1ecf m\u1ed9t \u0111\u00eam mi\u1ec5n ph\u00ed \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m \u0111\u00eam c\u00f3 th\u1ec3 x\u1ea3y ra trong t\u01b0\u01a1ng lai l\u00e0 r\u1ea5t \u0111\u00e1ng gi\u00e1, v\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra n\u1ebfu b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u0103m kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. Cung c\u1ea5p cho h\u1ecd m\u1ed9t k\u1ef3 ngh\u1ec9 mi\u1ec5n ph\u00ed v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 ch\u1ec9 c\u1ea7n y\u00eau c\u1ea7u h\u1ecd qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u1ed9t m\u00e3 khuy\u1ebfn m\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch th\u00eam kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n

    6. H\u1ee3p T\u00e1c V\u1edbi C\u00e1c T\u1ed5 Ch\u1ee9c Ho\u1eb7c H\u1ed9i \u0110\u1ed3ng Du L\u1ecbch<\/h3>\n

    \n L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c du l\u1ecbch ho\u1eb7c h\u1ed9i \u0111\u1ed3ng du l\u1ecbch mang l\u1ea1i cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n r\u1ea5t nhi\u1ec1u l\u1ee3i nhu\u1eadn v\u00ec b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n s\u1ea3n xu\u1ea5t v\u1edbi h\u1ecd c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c marketing th\u00f4ng qua ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd, cho ph\u00e9p b\u1ea1n g\u1eb7t h\u00e1i nh\u1eefng ph\u1ea7n th\u01b0\u1edfng.\n <\/p>\n

    L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng VOMO c\u1ee7a SiteMinder, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch du l\u1ecbch c\u1ee7a Fiji v\u00e0 bao g\u1ed3m ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng Rebel Wilson.<\/p>\n

    7. Lu\u00f4n H\u1eefu \u00cdch, Ch\u00e2n Th\u1ef1c V\u00e0 \u0110\u1ed9c \u0110\u00e1o<\/h3>\n

    \n Kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5u n\u1ed9i dung kh\u00f4ng ch\u00e2n th\u00e0nh, v\u00ec v\u1eady m\u1ecdi th\u1ee9 b\u1ea1n xu\u1ea5t b\u1ea3n c\u1ea7n ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n tr\u01b0\u1edbc h\u1ebft, \u0111\u1ed3ng th\u1eddi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n <\/p>\n

    8. Lu\u00f4n Nh\u1ea5t Qu\u00e1n<\/h3>\n

    \n \u0110\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng tham gia v\u00e0 th\u00f4ng b\u00e1o, b\u1ea1n c\u1ea7n m\u1ed9t l\u1ecbch tr\u00ecnh n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o.\n <\/p>\n

    \n \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u0103ng n\u1ed9i dung \u0111\u1ee7 th\u01b0\u1eddng xuy\u00ean, m\u1ecdi ng\u01b0\u1eddi s\u1ebd m\u1ea5t h\u1ee9ng th\u00fa, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u0103ng qu\u00e1 th\u01b0\u1eddng xuy\u00ean, m\u1ecdi ng\u01b0\u1eddi s\u1ebd b\u1ecb cho\u00e1ng ng\u1ee3p v\u00e0 m\u1ea5t c\u1ea3m gi\u00e1c, v\u00e0 b\u1eaft \u0111\u1ea7u b\u1ecf qua n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.\n <\/p>\n

    C\u00e1ch S\u1eed D\u1ee5ng Content Marketing Cho Kh\u00e1ch S\u1ea1n \u0110\u1ec3 T\u0103ng \u0110\u1eb7t Ph\u00f2ng<\/h3>\n

    \"C\u00e1ch<\/p>\n

    \n M\u1ed9t m\u1ee5c ti\u00eau ch\u00ednh cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u1ea1o doanh thu. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y, h\u00e3y t\u1eadp trung v\u00e0o:\n <\/p>\n

    1. T\u1ed1i \u01afu H\u00f3a SEO<\/h3>\n

    \n \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n trong thu\u1eadt to\u00e1n c\u1ee7a Google. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n nh\u1edb m\u1ed9t s\u1ed1 nh\u1eefng g\u00ec kh\u00e1ch c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ebd l\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p h\u01a1n. B\u1ea1n v\u1eabn c\u1ea7n t\u1ea1o n\u1ed9i dung xung quanh nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u00ec kh\u00e1ch du l\u1ecbch s\u1ebd th\u1ea5y n\u00f3 h\u1eefu \u00edch. \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt SEO, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng Google Analytics.\n <\/p>\n

    2. T\u1ed1i \u01afu H\u00f3a CTAs<\/h3>\n

    \n Khi b\u1ea1n \u0111ang mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua n\u1ed9i dung c\u1ee7a m\u00ecnh, b\u1ea1n mu\u1ed1n cho m\u00ecnh m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1n gi\u1ea3 th\u00e0nh m\u1ed9t \u0111\u1eb7t ph\u00f2ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng nh\u01b0 n\u00fat “\u0110\u1eb7t Ngay” tr\u00ean m\u1ecdi trang tr\u00ean trang web c\u1ee7a b\u1ea1n.\n <\/p>\n

    3. K\u1ebft H\u1ee3p N\u1ed9i Dung V\u1edbi M\u1ed9t \u01afu \u0110\u00e3i<\/h3>\n

    \n B\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 c\u01a1 h\u1ed9i li\u00ean k\u1ebft b\u1ea5t k\u1ef3 ti\u1ec7n nghi, d\u1ecbch v\u1ee5 ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng n\u00e0o c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n \u2013 h\u00e3y l\u00e0m nh\u01b0 v\u1eady nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 t\u1ef1 nhi\u00ean v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.\n <\/p>\n

    4. K\u00edch Th\u00edch Kh\u00e1n Gi\u1ea3 M\u1ee5c Ti\u00eau C\u1ee7a B\u1ea1n<\/h3>\n

    \n Ng\u00e0y nay, 84% m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i tr\u00ed cho h\u1ecd, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 mang l\u1ea1i cho h\u1ecd tr\u1ea3i nghi\u1ec7m. N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u0169ng \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 l\u00e0m t\u0103ng chuy\u1ec3n \u0111\u1ed5i, v\u00ec v\u1eady h\u00e3y ngh\u0129 \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u00fa v\u1ecb \u0111\u1ec3 ti\u00eau th\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t b\u00e0i ki\u1ec3m tra, \u0111i\u1ec1u n\u00e0y c\u0169ng cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin chi ti\u1ebft c\u1ee7a h\u1ecd.\n <\/p>\n

    5. Khuy\u1ebfn Kh\u00edch \u0110\u00e1nh Gi\u00e1<\/h3>\n

    \n \u0110\u00e1nh gi\u00e1 g\u1ea7n nh\u01b0 lu\u00f4n l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch du l\u1ecbch xem x\u00e9t tr\u01b0\u1edbc khi \u0111\u1eb7t ph\u00f2ng \u1edf kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v\u00ec v\u1eady b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n ho\u1eb7c tr\u00ean c\u00e1c trang nh\u01b0 TripAdvisor.\n <\/p>\n

    6. Cung C\u1ea5p Tr\u1ea3i Nghi\u1ec7m Di \u0110\u1ed9ng T\u1ed1t<\/h3>\n

    \n V\u1edbi r\u1ea5t nhi\u1ec1u kh\u00e1ch du l\u1ecbch hi\u1ec7n \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn v\u00e0 th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 t\u1ea3i nhanh, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng.\n <\/p>\n

    \n V\u1edbi 40% ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua c\u00e1c trang web m\u1ea5t h\u01a1n ba gi\u00e2y \u0111\u1ec3 t\u1ea3i, kh\u00e1ch kh\u00f4ng c\u00f3 s\u1ef1 ki\u00ean nh\u1eabn \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng ch\u1eadm ho\u1eb7c v\u1ee5ng v\u1ec1.\n <\/p>\n

    \n \u0110\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n, h\u00e3y s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng cho trang web c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n (khuy\u1ebfn ngh\u1ecb c\u1ee7a Google) v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\n <\/p>\n

    7. T\u1ed1i \u01afu H\u00f3a H\u1ed3 S\u01a1 OTA<\/h3>\n

    \n H\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac ch\u00ednh cho kh\u00e1ch du l\u1ecbch, ngay c\u1ea3 khi h\u1ecd k\u1ebft th\u00fac vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. B\u1ea1n n\u00ean \u0111\u1ed1i x\u1eed v\u1edbi n\u1ed9i dung tr\u00ean h\u1ed3 s\u01a1 OTA c\u1ee7a b\u1ea1n c\u1ea9n th\u1eadn nh\u01b0 n\u1ed9i dung tr\u00ean trang web c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch truy c\u1eadp lu\u00f4n quan t\u00e2m \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.\n <\/p>\n

    8. T\u1eadn D\u1ee5ng D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/h3>\n

    \n Trong m\u1ed9t s\u1ed1 c\u00e1ch, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 ti\u1ec1m n\u0103ng kinh t\u1ebf ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c c\u1ee7a th\u1ebf k\u1ef7 21. N\u00f3 cho b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, t\u1ea1i sao h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang t\u00ecm ki\u1ebfm g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi h\u1ecd trong t\u01b0\u01a1ng lai. C\u00e1c kh\u00e1ch s\u1ea1n khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u01a1n c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t v\u00e0 s\u1ebd th\u1ea5y c\u00e1c lu\u1ed3ng doanh thu m\u1edbi.\n <\/p>\n

    \n Ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, bao g\u1ed3m n\u01a1i v\u00e0 c\u00e1ch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebft qu\u1ea3 kinh doanh nhi\u1ec1u h\u01a1n. Rome kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong m\u1ed9t ng\u00e0y, nh\u01b0ng vi\u1ec7c b\u1eaft \u0111\u1ea7u thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh tuy\u1ec7t v\u1eddi cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong th\u1ebf k\u1ef7 21.\n <\/p>\n

    9. T\u1eadp Trung V\u00e0o H\u00e0nh Tr\u00ecnh C\u1ee7a Kh\u00e1ch H\u00e0ng<\/h3>\n

    \n H\u00e3y xem x\u00e9t vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung trang web c\u1ee7a b\u1ea1n theo c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau m\u00e0 m\u1ed9t kh\u00e1ch du l\u1ecbch tr\u1ea3i qua trong su\u1ed1t qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng, v\u00ed d\u1ee5: c\u1ea3m h\u1ee9ng, nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u1eb7t ph\u00f2ng, tr\u01b0\u1edbc v\u00e0 sau khi \u1edf. \u0110\u1ec3 khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch, h\u00e3y lu\u00f4n t\u1ea1o n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, h\u1ea5p d\u1eabn v\u00e0 k\u1ecbp th\u1eddi, t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Qu\u1ea3ng b\u00e1 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, khuy\u1ebfn m\u00e3i theo m\u00f9a v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n tr\u00ean trang web, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email v\u00e0 thu h\u00fat kh\u00e1ch ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.\n <\/p>\n

    \n V\u1edbi r\u1ea5t nhi\u1ec1u k\u00eanh digital \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y nay, c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i t\u0103ng c\u01b0\u1eddng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ea5p d\u1eabn c\u1ea1nh tranh v\u1edbi c\u00e1c OTA v\u00e0 c\u00f4ng c\u1ee5 meta-search. B\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i trong vi\u1ec7c t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c h\u01a1n v\u1ec1 t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Content Marketing Kh\u00e1ch S\u1ea1n: V\u00ed d\u1ee5 v\u00e0 \u00dd t\u01b0\u1edfng Content Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec? Content marketing kh\u00e1ch s\u1ea1n l\u00e0 vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 video, b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 email nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Vi\u1ec7n Content […]<\/p>\n","protected":false},"author":1,"featured_media":444881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444886"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444881"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}