{"id":444874,"date":"2025-02-21T06:04:06","date_gmt":"2025-02-21T06:04:06","guid":{"rendered":"https:\/\/otavietnam.com\/marketing-khach-san-chien-luoc-giai-phap-hieu-qua-nhat\/"},"modified":"2025-02-21T06:04:06","modified_gmt":"2025-02-21T06:04:06","slug":"marketing-khach-san-chien-luoc-giai-phap-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/marketing-khach-san-chien-luoc-giai-phap-hieu-qua-nhat\/","title":{"rendered":"Marketing Kh\u00e1ch S\u1ea1n: Chi\u1ebfn L\u01b0\u1ee3c, Gi\u1ea3i Ph\u00e1p Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t"},"content":{"rendered":"
\n

Marketing Kh\u00e1ch S\u1ea1n: Gi\u1ea3i Ph\u00e1p v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c cho Kh\u00e1ch S\u1ea1n<\/h1>\n
\n \"Chi\u1ebfn\n <\/div>\n

Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h2>\n

\n Marketing kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt th\u1ef1c t\u1ebf t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>.
\n \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m kh\u00e1ch s\u1ea1n<\/strong>, nh\u00e0 h\u00e0ng, qu\u00e1n r\u01b0\u1ee3u, c\u00e2u l\u1ea1c b\u1ed9, c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed, trung t\u00e2m h\u1ed9i ngh\u1ecb, v.v.\n <\/p>\n

\n Nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n<\/strong> c\u1ee5 th\u1ec3 \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00f4ng ch\u00fang th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ebfn \u0111i, \u0111\u1eb7t ph\u00f2ng, \u0103n u\u1ed1ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m m\u1ed9t cu\u1ed9c phi\u00eau l\u01b0u.\n <\/p>\n

\n Tuy nhi\u00ean, d\u00f9 l\u00e0 th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, th\u1ebf gi\u1edbi marketing cho kh\u00e1ch s\u1ea1n<\/strong> v\u00e0 du l\u1ecbch \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.\n <\/p>\n

\n Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 marketing cho kh\u00e1ch s\u1ea1n<\/strong> v\u00e0 du l\u1ecbch trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i cho ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong>.\n <\/p>\n

T\u1ea7m Quan Tr\u1ecdng c\u1ee7a Marketing Kh\u00e1ch S\u1ea1n?<\/h2>\n

\n N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, marketing kh\u00e1ch s\u1ea1n<\/strong> r\u1ea5t quan tr\u1ecdng v\u00ec quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 r\u1ea5t l\u1edbn. N\u00f3 \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 \u0111ang
\n g\u1ea7n \u0111\u1ea1t gi\u00e1 tr\u1ecb kh\u1ed5ng l\u1ed3 5000 t\u1ef7 \u0111\u00f4 la. Tuy nhi\u00ean, s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u00f3 ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 kh\u00f3 n\u1ed5i b\u1eadt v\u00e0 \u0111\u01b0\u1ee3c ch\u00fa \u00fd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea7n doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng.\n <\/p>\n

\n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ed9c \u0111\u00e1o trong th\u1ebf gi\u1edbi kh\u00e1ch s\u1ea1n<\/strong>, n\u01a1i s\u1ea3n ph\u1ea9m l\u00e0 d\u1ec5 h\u1ecfng: th\u1eddi gian kh\u00f4ng th\u1ec3 quay tr\u1edf l\u1ea1i m\u1ed9t b\u00e0n tr\u1ed1ng trong m\u1ed9t gi\u1edd ho\u1eb7c m\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng c\u00f3 ng\u01b0\u1eddi \u1edf qua \u0111\u00eam.\n <\/p>\n

\n L\u00e0m vi\u1ec7c v\u1edbi lo\u1ea1i h\u00ecnh cung c\u1ea5p \u0111\u1eb7c bi\u1ec7t n\u00e0y v\u00e0 c\u00e1c m\u1ee9c \u0111\u1ed9 nhu c\u1ea7u kh\u00e1c nhau th\u00f4ng qua t\u00ednh th\u1eddi v\u1ee5 l\u00e0 n\u01a1i marketing ph\u00e1t huy t\u00e1c d\u1ee5ng.\n <\/p>\n

\n \u0110\u1ec3 l\u1ea5p \u0111\u1ea7y nh\u1eefng ph\u00f2ng \u0111\u00f3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c bi\u1ebft c\u1ea3 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng cho kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng chung tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u1eb7t n\u1ec1n m\u00f3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing m\u1ea1nh m\u1ebd; \u0111i\u1ec3m th\u01b0\u1edfng cho vi\u1ec7c ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n thu h\u00fat trong t\u01b0\u01a1ng lai, n\u1ebfu c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.\n <\/p>\n

\n V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n<\/strong> nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ebfn c\u00f4ng t\u00e1c nh\u01b0ng mu\u1ed1n thu h\u00fat nhi\u1ec1u kh\u00e1ch du l\u1ecbch gi\u1ea3i tr\u00ed v\u00e0o cu\u1ed1i tu\u1ea7n c\u00f3 th\u1ec3 mu\u1ed1n t\u00ecm hi\u1ec3u n\u01a1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 nghi\u00ean c\u1ee9u, tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Trong khi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> mu\u1ed1n thu h\u00fat nhi\u1ec1u doanh nghi\u1ec7p h\u01a1n, ho\u1eb7c c\u00e1c c\u00f4ng ty c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i GDS ho\u1eb7c t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1edbi c\u00e1c trung gian du l\u1ecbch c\u1ee7a c\u00f4ng ty.\n <\/p>\n

\u00dd T\u01b0\u1edfng Marketing Kh\u00e1ch S\u1ea1n \u0110\u1ec3 L\u1ea5y C\u1ea3m H\u1ee9ng V\u00e0o N\u0103m 2024 & H\u01a1n Th\u1ebf N\u1eefa<\/h2>\n

\n C\u00e1c xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/strong> lu\u00f4n thay \u0111\u1ed5i, v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u1eb1m ph\u00e1 v\u1ee1 quy t\u1eafc ho\u1eb7c th\u00e2m nh\u1eadp hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0o c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau.\n <\/p>\n

\n \"D\u1ecbch\n <\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1:<\/p>\n

    \n
  • \n Marketing ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng:<\/b> \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 cho h\u1ecd m\u1ed9t \u0111\u00eam mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1ed9t chuy\u1ebfn tham quan video ho\u1eb7c \u0111\u00e1nh gi\u00e1 v\u1ec1 ph\u00f2ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c 10 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd \u0111\u1eb7t ph\u00f2ng trong t\u01b0\u01a1ng lai, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 s\u1ebd kh\u00e1 t\u1ed1t.\n <\/li>\n
  • \n Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o:<\/b> N\u00f3 \u0111ang \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00ec c\u1ea3 l\u00fd do t\u1ed1t v\u00e0 x\u1ea5u, nh\u01b0ng AI ch\u1eafc ch\u1eafn c\u00f3 v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ed1c c\u00e1c quy tr\u00ecnh h\u00e0nh ch\u00ednh, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng vi\u1ec7c nh\u1eadn ph\u00f2ng v\u00e0 v\u00e0o ph\u00f2ng kh\u00f4ng ti\u1ebfp x\u00fac, cung c\u1ea5p ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u n\u00e2ng cao, h\u1ee3p l\u00fd h\u00f3a giao ti\u1ebfp v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\n <\/li>\n
  • \n C\u00e1 nh\u00e2n h\u00f3a n\u00e2ng cao:<\/b> M\u1eb7c d\u00f9 kh\u00f4ng m\u1edbi, nh\u01b0ng c\u00e1 nh\u00e2n h\u00f3a ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t tr\u1ecdng t\u00e2m. C\u00f4ng ngh\u1ec7 \u0111ang gi\u00fap \u0111\u1ea9y l\u00f9i ranh gi\u1edbi c\u1ee7a nh\u1eefng g\u00ec c\u00f3 th\u1ec3, bao g\u1ed3m c\u1ea3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c. V\u00ed d\u1ee5, ghi l\u1ea1i \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u1ed3 u\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 g\u1eedi m\u1ed9t th\u00f4ng b\u00e1o c\u00f9ng l\u00fac v\u00e0o ng\u00e0y h\u00f4m sau \u0111\u1ec3 xem h\u1ecd c\u00f3 mu\u1ed1n m\u1ed9t m\u00f3n kh\u00e1c \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb cho h\u1ecd kh\u00f4ng.\n <\/li>\n
  • \n C\u00e1c ho\u1ea1t \u0111\u1ed9ng “xanh”:<\/b> T\u00ednh b\u1ec1n v\u1eefng ti\u1ebfp t\u1ee5c l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch s\u1ea1n<\/strong>. M\u1eb7c d\u00f9 nhi\u1ec1u c\u01a1 s\u1edf bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn th\u00eam v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nghi\u00ean c\u1ee9u b\u1ed5 sung \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u00e2n b\u1eb1ng c\u00e1c m\u1ed1i quan t\u00e2m v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u1edbi tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao.\n <\/li>\n
  • \n Chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng:<\/b> \u0110\u1eb7t ph\u00f2ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n khi kh\u00e1ch du l\u1ecbch nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eb7t ph\u00f2ng khi \u0111ang di chuy\u1ec3n ho\u1eb7c v\u00e0o ph\u00fat cu\u1ed1i. Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi marketing v\u00e0 ch\u1ee9c n\u0103ng trang web s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf t\u1ed1t.\n <\/li>\n<\/ul>\n

    \n B\u00e2y gi\u1edd, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00e1c xu h\u01b0\u1edbng marketing trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong> ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u01b0u ti\u00ean c\u1ee7a h\u1ecd: ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u0103ng b\u00e0i v\u1ec1 c\u00e1c chuy\u1ebfn bay, k\u1ef3 ngh\u1ec9 kh\u00e1ch s\u1ea1n<\/strong> v\u00e0 h\u1ed9i ngh\u1ecb \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd sau \u0111\u1ea1i d\u1ecbch. \u0110\u00f3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 ch\u00e0o \u0111\u00f3n h\u1ecd tr\u1edf l\u1ea1i c\u1ea3 tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn.\n <\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng marketing kh\u00e1ch s\u1ea1n<\/strong> kh\u00e1c c\u1ea7n l\u01b0u \u00fd trong n\u0103m nay.<\/p>\n

      \n
    • \n Tham quan \u1ea3o:<\/b> C\u00f3 v\u1ebb nh\u01b0 ph\u1ea3n tr\u1ef1c gi\u00e1c khi chuy\u1ec3n t\u1eeb m\u1ed9t th\u1ebf gi\u1edbi th\u1ef1c t\u1ebf \u1ea3o sang kh\u00e1ch s\u1ea1n<\/strong> th\u1ef1c t\u1ebf tr\u1edf l\u1ea1i, nh\u01b0ng c\u00e1c chuy\u1ebfn tham quan \u1ea3o v\u00e0 ch\u1ebf \u0111\u1ed9 xem 360 \u0111\u1ed9 v\u1ec1 ph\u00f2ng v\u1eabn c\u00f2n \u1edf \u0111\u00e2y. Kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 c\u1ea1nh tranh t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi m\u1ed9t c\u01a1 s\u1edf v\u00e0 b\u1ea3n sao k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a n\u00f3. Cho d\u00f9 b\u1ea1n coi \u0111i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n ngay b\u00e2y gi\u1edd hay kh\u00f4ng, th\u00ec \u00edt nh\u1ea5t c\u0169ng n\u00ean nghi\u00ean c\u1ee9u h\u00ecnh \u1ea3nh c\u1ee7a b\u1ed9 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\n <\/li>\n
    • \n T\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung:<\/b> T\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf, trong kh\u00f4ng gian truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, vi\u1ec7c th\u1ea5y n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 l\u1eb7p l\u1ea1i \u0111\u00e3 tr\u1edf n\u00ean ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. \u0110\u1eb7c bi\u1ec7t n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u00e3 t\u0103ng l\u00ean, nh\u01b0ng c\u0169ng n\u1ebfu b\u1ea1n \u0111ang t\u00edch c\u1ef1c theo \u0111u\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng c\u00f3 \u0111\u1ed9 ph\u01a1i s\u00e1ng cao nh\u01b0 cu\u1ed9n phim: s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung hi\u1ec7n c\u00f3 ho\u1eb7c th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed9 ph\u01a1i s\u00e1ng b\u1ed5 sung v\u1edbi m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u v\u00e0o m\u1edbi th\u1ea5p ngo\u00e0i vi\u1ec7c ch\u1ec9nh s\u1eeda.\n <\/li>\n
    • \n Video ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n:<\/b> Tr\u00e1i v\u1edbi ni\u1ec1m tin th\u00f4ng th\u01b0\u1eddng, n\u1ed9i dung video kh\u00f4ng c\u1ea7n ph\u1ea3i d\u00e0i ho\u1eb7c \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p \u0111\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng. V\u00ec kh\u00e1ch v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 chia s\u1ebb n\u1ed9i dung th\u1eb3ng th\u1eafn trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd, n\u00ean c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i cung c\u1ea5p nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y. N\u1ed9i dung video kh\u00f4ng ch\u1ec9 t\u0103ng l\u00ean th\u1ed1ng tr\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i trang web l\u00e2u h\u01a1n 60% so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ec9 c\u00f3 v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh. Vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ee5 \u0111\u1ec1 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 gi\u00fap video c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c cho b\u1ea5t k\u1ef3 ai trong b\u1ea5t k\u1ef3 c\u00e0i \u0111\u1eb7t n\u00e0o. Gi\u1edd \u0111\u00e2y, c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng d\u00e0nh nhi\u1ec1u th\u1eddi gian duy\u1ec7t web tr\u00ean c\u00e1c trang web c\u00f3 video h\u01a1n 88%.\n <\/li>\n<\/ul>\n

      C\u00e1c Lo\u1ea1i Chi\u1ebfn L\u01b0\u1ee3c Marketing Kh\u00e1ch S\u1ea1n<\/h2>\n

      \n C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ed9c \u0111\u00e1o nh\u01b0 ch\u00ednh c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> s\u1eed d\u1ee5ng ch\u00fang. M\u1ecdi nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf s\u1ebd c\u00f3 m\u1ed9t c\u00e1ch h\u01a1i kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c chung – v\u00e0 c\u00e1c k\u00eanh – l\u00e0 m\u1ed9t n\u01a1i quan tr\u1ecdng \u0111\u1ec3 l\u00e0m ch\u1ee7 cho h\u1ea7u h\u1ebft m\u1ecdi doanh nghi\u1ec7p.\n <\/p>\n

      Chi\u1ebfn L\u01b0\u1ee3c Truy\u1ec1n Th\u00f4ng X\u00e3 H\u1ed9i Kh\u00e1ch S\u1ea1n<\/h3>\n

      \n Khi b\u1ea1n mu\u1ed1n thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng l\u1edbn, h\u00e3y t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0o trang web, h\u1ed3 s\u01a1 c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai kh\u00e1m ph\u00e1 kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n th\u00f4ng qua nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng trong marketing kh\u00e1ch s\u1ea1n<\/strong> k\u1ef9 thu\u1eadt s\u1ed1.\n <\/p>\n

      \n T\u01b0\u01a1ng t\u00e1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng l\u1edbn n\u00e0y. \u0110\u1ed3ng th\u1eddi, h\u00e3y gi\u1eef cho n\u00f3 \u0111\u01a1n gi\u1ea3n. H\u00e3y c\u00f3 m\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u01a1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang \u1edf.\n <\/p>\n

      \n \u0110\u1ec3 chu\u1ea9n b\u1ecb cho m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 n\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong h\u1ed9p c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n, t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn n\u00e0y nh\u01b0ng c\u0169ng t\u1ea1m th\u1eddi t\u0103ng chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.\n <\/p>\n

      \n \"Truy\u1ec1n\n <\/div>\n

      Chi\u1ebfn L\u01b0\u1ee3c Marketing Email Kh\u00e1ch S\u1ea1n<\/h3>\n

      \n Khi n\u00f3i \u0111\u1ebfn email v\u00e0 marketing n\u1ed9i dung, c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c gi\u1eef ch\u00e2n nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u1edf l\u1ea1i.\n <\/p>\n

      \n V\u1edbi marketing n\u1ed9i dung bao g\u1ed3m b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng tr\u00ean blog, h\u00ecnh \u1ea3nh ho\u1eb7c video n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb, cho \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung \u0111\u00f3 trong b\u1ea3n tin, m\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 t\u00edch c\u1ef1c ph\u00e1t tri\u1ec3n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.\n <\/p>\n

      \n M\u1ed9t c\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e0 bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan \u0111\u1ec3 b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y; b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 bao g\u1ed3m m\u1ed9t m\u00f3c n\u1ed1i r\u00f5 r\u00e0ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1ed1i quan h\u1ec7, v\u00ed d\u1ee5 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng li\u00ean k\u1ebft \u0111\u0103ng k\u00fd cho email c\u1ee7a b\u1ea1n \u1edf cu\u1ed1i b\u00e0i \u0111\u0103ng tr\u00ean blog.\n <\/p>\n

      \n N\u1ed9i dung c\u00f3 th\u1ec3 chia s\u1ebb d\u1ec5 d\u00e0ng v\u00e0 ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn c\u0169ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i nh\u1eefng b\u00e0i vi\u1ebft \u0111\u00f3 cho b\u1ea1n h\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch chia s\u1ebb. V\u00ec nh\u00f3m n\u00e0y l\u00e0 nh\u00f3m b\u1ea1n c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c h\u01a1n v\u1ec1 c\u00f4ng ch\u00fang r\u1ed9ng l\u1edbn h\u01a1n (ngay c\u1ea3 khi ch\u1ec9 l\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 t\u00ecm ki\u1ebfm), n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong c\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.\n <\/p>\n

      \n N\u1ebfu marketing email hi\u1ec7n ch\u1ec9 d\u1ecbch th\u00e0nh m\u1ed9t b\u1ea3n tin cho kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n, th\u00ec c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac xem x\u00e9t c\u00e1c cadence email sau khi l\u01b0u tr\u00fa bao g\u1ed3m kh\u1ea3o s\u00e1t, th\u00fac \u0111\u1ea9y \u0111\u0103ng k\u00fd l\u00f2ng trung th\u00e0nh v\u00e0 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 quay l\u1ea1i.\n <\/p>\n

      \n T\u01b0\u01a1ng t\u1ef1, giao ti\u1ebfp email c\u1ea9n th\u1eadn tr\u01b0\u1edbc khi \u0111\u1ebfn c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n b\u00e1n n\u00e2ng c\u1ea5p khi nh\u1eadn ph\u00f2ng.\n <\/p>\n

      \n Marketing email kh\u00e1ch s\u1ea1n<\/strong> mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i kh\u00f4ng gi\u1ed1ng ai cho vi\u1ec7c nh\u1eafn tin \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau khi b\u1ea1n hi\u1ec3u nhi\u1ec1u l\u00fd do b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u01b0\u01a1ng lai ho\u1eb7c tr\u01b0\u1edbc \u0111\u00e2y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i r\u00f5 r\u00e0ng v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a b\u1ea1n.\n <\/p>\n

      Chi\u1ebfn L\u01b0\u1ee3c Marketing Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft Kh\u00e1ch S\u1ea1n<\/h3>\n

      \n \u0110\u1ed1i t\u01b0\u1ee3ng b\u1ea1n n\u00ean bi\u1ebft r\u00f5 nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng quay l\u1ea1i. N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft t\u1ea1i ch\u1ed7, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u00ecnh c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o th\u00f4ng tin b\u1ed5 sung \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong PMS ho\u1eb7c CRM.\n <\/p>\n

      \n Nh\u01b0ng ngay c\u1ea3 khi b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh l\u00f2ng trung th\u00e0nh c\u1ee7a m\u00ecnh, vi\u1ec7c t\u1ea1o ra b\u1eadc thang l\u00f2ng trung th\u00e0nh ho\u00e0n h\u1ea3o b\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n v\u1edbi s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\n <\/p>\n

      V\u00ec b\u1ea1n bi\u1ebft nhi\u1ec1u nh\u1ea5t v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, h\u00e3y s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 thu h\u00fat nhu c\u1ea7u \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd. V\u00e0 trong th\u1eddi gian c\u1ea7n thi\u1ebft, h\u00e3y chuy\u1ec3n sang nh\u00f3m n\u00e0y nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n

      \n C\u00f3 l\u1ebd h\u1ecd l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean nghe v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1eafp t\u1edbi, ho\u1eb7c h\u1ecd \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn t\u1ea1i ch\u1ed7 theo m\u1ed9t c\u00e1ch khi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c c\u0169ng tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean trung th\u00e0nh. H\u1ecd c\u1ea7n hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c trung th\u00e0nh v\u1edbi kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u1ecd.\n <\/p>\n

      \n \"Ch\u01b0\u01a1ng\n <\/div>\n

      Nh\u1eefng \u0110i\u1ec1u C\u1ea7n Thi\u1ebft V\u1ec1 Marketing Kh\u00e1ch S\u1ea1n M\u00e0 C\u00e1c Kh\u00e1ch S\u1ea1n C\u1ea7n Bi\u1ebft<\/h2>\n

      \n Marketing kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t s\u1ef1 pha tr\u1ed9n \u0111\u1ed9c \u0111\u00e1o gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch c\u00f3 \u00fd ngh\u0129a. \u0110\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u0111ang ch\u1edd \u0111\u1ee3i h\u1ecd.\n <\/p>\n

      \n Trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u01a1i c\u00f3 v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn, n\u1ed5i b\u1eadt \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u1ec1 marketing n\u00e0y, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm.\n <\/p>\n

      4 \u0110\u1eb7c \u0110i\u1ec3m Ch\u00ednh C\u1ee7a Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h3>\n

      \n B\u1ed1n \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a marketing kh\u00e1ch s\u1ea1n<\/strong> – t\u00ednh v\u00f4 h\u00ecnh, t\u00ednh kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi, t\u00ednh d\u1ec5 h\u1ecfng v\u00e0 t\u00ednh bi\u1ebfn \u0111\u1ed5i – l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng \u0111\u1ec3 ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y th\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 marketing \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a h\u1ecd thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u01b0a t\u1eebng c\u00f3.\n <\/p>\n

      1. T\u00ednh V\u00f4 H\u00ecnh<\/h4>\n

      \n Trong marketing kh\u00e1ch s\u1ea1n<\/strong>, b\u1ea3n ch\u1ea5t v\u00f4 h\u00ecnh c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang b\u00e1n tr\u1ea3i nghi\u1ec7m v\u00e0 l\u1eddi h\u1ee9a h\u01a1n l\u00e0 s\u1ea3n ph\u1ea9m v\u1eadt ch\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ec3 chuy\u1ec7n gi\u00e0u tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh g\u1ee3i c\u1ea3m cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00ecnh dung m\u00ecnh \u0111ang t\u1eadn h\u01b0\u1edfng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n.\n <\/p>\n

      \n Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 truy\u1ec1n t\u1ea3i. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 n\u00f3 cho kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd v\u01b0\u1ee3t xa \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.\n <\/p>\n

      \n \u0110\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n, h\u00e3y ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n mu\u1ed1n k\u00fd \u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o sau khi h\u1ecd r\u1eddi \u0111i. M\u1ecdi ng\u01b0\u1eddi ch\u1eafc ch\u1eafn s\u1ebd nh\u1edb nh\u1eefng tr\u1ea3i nghi\u1ec7m, nh\u01b0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n, h\u1ecd s\u1ebd nh\u1edb c\u1ea3m gi\u00e1c c\u1ee7a h\u1ecd h\u01a1n l\u00e0 nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 l\u00e0m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 n\u01a1i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u:\n <\/p>\n

        \n
      • \n Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t chuy\u1ebfn tham quan th\u1ef1c t\u1ebf \u1ea3o<\/b> v\u1ec1 kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n, bao g\u1ed3m ph\u00f2ng, ti\u1ec7n nghi v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o c\u00f3 s\u1eb5n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho v\u00f4 h\u00ecnh tr\u1edf n\u00ean h\u1eefu h\u00ecnh, b\u1eb1ng c\u00e1ch cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ph\u00f2ng.\n <\/li>\n
      • \n T\u1eadn d\u1ee5ng l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> \u0111\u1ec3 minh h\u1ecda nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n cung c\u1ea5p. Chia s\u1ebb c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e2u chuy\u1ec7n chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00ecnh dung nh\u1eefng g\u00ec mong \u0111\u1ee3i v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac.\n <\/li>\n
      • \n T\u1ea1o c\u00e1c g\u00f3i l\u01b0u tr\u00fa theo ch\u1ee7 \u0111\u1ec1 ho\u1eb7c c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh<\/b> ph\u1ee5c v\u1ee5 cho c\u00e1c s\u1edf th\u00edch kh\u00e1c nhau c\u1ee7a kh\u00e1ch, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c kh\u00f3a tu s\u1ee9c kh\u1ecfe, tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng cao c\u1ea5p ho\u1eb7c c\u00e1c tour du l\u1ecbch v\u0103n h\u00f3a. L\u00e0m n\u1ed5i b\u1eadt nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o n\u00e0y trong t\u00e0i li\u1ec7u marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng h\u00ecnh dung gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\n <\/li>\n<\/ul>\n

        2. T\u00ednh Kh\u00f4ng Th\u1ec3 T\u00e1ch R\u1eddi<\/h4>\n

        \n ‘T\u00ednh kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi’ nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 \u0111\u1ed3ng th\u1eddi trong ng\u00e0nh kh\u00e1ch s\u1ea1n<\/strong>. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea3m b\u1ea3o m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch \u0111\u1ec1u t\u00edch c\u1ef1c, v\u00ec nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng trong t\u01b0\u01a1ng lai.\n <\/p>\n

        \n \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 b\u1ea3n th\u00e2n c\u00e1c d\u1ecbch v\u1ee5 l\u00e0 quan tr\u1ecdng, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3, v\u00ed d\u1ee5, m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng \u0111\u00e1ng kinh ng\u1ea1c, ngo\u00e0i th\u1ebf gi\u1edbi n\u00e0y – nh\u01b0ng t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n l\u00e0 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 th\u00f4 l\u1ed7 ho\u1eb7c thi\u1ebfu ch\u00fa \u00fd \u0111\u1ec3 l\u00e0m h\u1ecfng b\u1eefa \u0103n ngo\u1ea1n m\u1ee5c \u0111\u00f3.\n <\/p>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch l\u00e0m ch\u1ee7 kh\u00eda c\u1ea1nh n\u00e0y c\u1ee7a marketing kh\u00e1ch s\u1ea1n<\/strong>:<\/p>\n

          \n
        • \n \u0110\u1ea3m b\u1ea3o m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u hi\u1ec3u vai tr\u00f2 c\u1ee7a h\u1ecd<\/b> trong tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t. Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00ednh kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a vi\u1ec7c cung c\u1ea5p v\u00e0 ti\u00eau th\u1ee5 d\u1ecbch v\u1ee5.\n <\/li>\n
        • \n S\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn ngay l\u1eadp t\u1ee9c<\/b>. Khuy\u1ebfn kh\u00edch v\u00e0 theo d\u00f5i c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TripAdvisor, v\u00e0 tr\u1ea3 l\u1eddi k\u1ecbp th\u1eddi c\u00e1c m\u1ed1i quan t\u00e2m v\u00e0 l\u1eddi khen ng\u1ee3i c\u1ee7a kh\u00e1ch, cho th\u1ea5y r\u1eb1ng b\u1ea1n coi tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u00e0 cam k\u1ebft c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c.\n <\/li>\n
        • \n S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/b> \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch. T\u1eeb email ch\u00e0o m\u1eebng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ebfn c\u00e0i \u0111\u1eb7t ph\u00f2ng t\u00f9y ch\u1ec9nh, c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p theo c\u00e1ch c\u1ea3m th\u1ea5y c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch.\n <\/li>\n<\/ul>\n

          3. T\u00ednh D\u1ec5 H\u1ecfng<\/h4>\n

          \n T\u00ednh d\u1ec5 h\u1ecfng trong marketing kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 c\u00e1c ph\u00f2ng ho\u1eb7c d\u1ecbch v\u1ee5 ch\u01b0a b\u00e1n kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111\u1ec3 b\u00e1n trong t\u01b0\u01a1ng lai – m\u1ed9t \u0111\u00eam kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c l\u00e0 doanh thu b\u1ecb m\u1ea5t v\u0129nh vi\u1ec5n. Qu\u1ea3n l\u00fd n\u0103ng su\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ed5n th\u1ea5t doanh thu b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u01b0u \u0111\u00e3i trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.\n <\/p>\n

          \n M\u1eb7t kh\u00e1c c\u1ee7a \u0111\u1ed3ng xu l\u00e0 c\u00e1c c\u01a1 h\u1ed9i marketing do b\u1ea3n ch\u1ea5t th\u1eddi gian gi\u1edbi h\u1ea1n c\u1ee7a ch\u1ed7 \u1edf. Khuy\u1ebfn m\u00e3i trong m\u00f9a l\u1ec5, khi s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng cao v\u00e0 b\u1ea1n bi\u1ebft c\u00f3 \u00edt nhu c\u1ea7u qu\u1ea3ng b\u00e1 h\u01a1n, v\u00ed d\u1ee5, m\u1edf ra c\u01a1 h\u1ed9i chuy\u1ec3n h\u01b0\u1edbng ngu\u1ed3n l\u1ef1c sang n\u01a1i kh\u00e1c – ch\u1eb3ng h\u1ea1n nh\u01b0 trong th\u1eddi gian ch\u1eadm h\u01a1n. T\u00ednh d\u1ec5 h\u1ecfng c\u00f3 ngh\u0129a l\u00e0 \u1edf tr\u1ea1ng th\u00e1i t\u0129nh ch\u1ec9 khi\u1ebfn marketing c\u1ee7a b\u1ea1n t\u00e0n \u00faa tr\u00ean c\u00e2y nho.\n <\/p>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m:<\/p>\n

            \n
          • \n S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu<\/b> \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u, c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u0111a h\u00f3a c\u00f4ng su\u1ea5t v\u00e0 doanh thu b\u1eb1ng c\u00e1ch b\u00e1n ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 tr\u01b0\u1edbc khi ch\u00fang b\u1ecb h\u1ecfng.\n <\/li>\n
          • \n Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat cu\u1ed1i<\/b> \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng ch\u01b0a b\u00e1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i tr\u1ecdn g\u00f3i ho\u1eb7c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eefa \u0103n mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ph\u00f2ng mu\u1ed9n, \u0111\u1ec3 thu h\u00fat kh\u00e1ch du l\u1ecbch t\u1ef1 ph\u00e1t.\n <\/li>\n
          • \n Ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b> th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u00eam mi\u1ec5n ph\u00ed, n\u00e2ng c\u1ea5p ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 khuy\u1ebfn kh\u00edch kinh doanh l\u1eb7p l\u1ea1i m\u00e0 c\u00f2n gi\u00fap gi\u1ea3m r\u1ee7i ro h\u00e0ng t\u1ed3n kho ch\u01b0a b\u00e1n b\u1eb1ng c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh.\n <\/li>\n<\/ul>\n

            4. T\u00ednh Bi\u1ebfn \u0110\u1ed5i<\/h4>\n

            \n T\u00ednh bi\u1ebfn \u0111\u1ed5i, hay ‘t\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t’, c\u00f3 ngh\u0129a l\u00e0 ti\u00eau chu\u1ea9n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ec3 kh\u00e1c nhau r\u1ea5t nhi\u1ec1u t\u1eeb tr\u1ea3i nghi\u1ec7m n\u00e0y sang tr\u1ea3i nghi\u1ec7m kh\u00e1c. T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh. C\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i c\u00f3 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 cho ph\u00e9p h\u1ecd duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 cao, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi cu\u1ed9c g\u1eb7p g\u1ee1 c\u1ee7a kh\u00e1ch, t\u1eeb \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn tr\u1ea3 ph\u00f2ng, \u0111\u1ec1u xu\u1ea5t s\u1eafc m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady, th\u00fac \u0111\u1ea9y kinh doanh l\u1eb7p l\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.\n <\/p>\n

            \n Theo t\u00ednh bi\u1ebfn \u0111\u1ed5i, \u0111i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u1ef1c hi\u1ec7n theo v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng l\u1eddi h\u1ee9a b\u1ea1n \u0111\u01b0a ra tr\u01b0\u1edbc, trong v\u00e0 sau khi kh\u00e1ch \u1edf l\u1ea1i, v\u00e0 l\u00e0m nh\u01b0 v\u1eady m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n. \u0110\u1ec3 m\u01b0\u1ee3n m\u1ed9t v\u00ed d\u1ee5 t\u1eeb m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ee7a \u0111\u1ed3 \u0103n nhanh \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed ng\u00e0y nay, m\u1ed9t ph\u1ea7n, do th\u1ef1c t\u1ebf l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd cung c\u1ea5p lu\u00f4n th\u00fa v\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng khao kh\u00e1t tr\u1edf th\u00e0nh “\u0111\u1ed3 \u0103n nhanh c\u1ee7a ch\u1ed7 \u1edf”, nh\u01b0ng c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n<\/strong> th\u00f4ng minh ghi nh\u1edb nh\u1eefng b\u00e0i h\u1ecdc th\u00f4ng minh, b\u1ea5t k\u1ec3 ngu\u1ed3n n\u00e0o.\n <\/p>\n

            D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc th\u1ef1c t\u1ebf b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n:<\/p>\n

              \n
            • \n Ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n SOP<\/b> cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u1eeb nh\u1eadn ph\u00f2ng \u0111\u1ebfn d\u1ecdn ph\u00f2ng \u0111\u1ebfn \u0103n u\u1ed1ng. C\u00e1c quy tr\u00ecnh nh\u1ea5t qu\u00e1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00e1ch \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t m\u1ee9c d\u1ecbch v\u1ee5 cao, gi\u1ea3m t\u00ednh bi\u1ebfn \u0111\u1ed5i.\n <\/li>\n
            • \n Th\u01b0\u1eddng xuy\u00ean \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n<\/b> \u0111\u1ec3 duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n. \u0110\u00f3ng vai, h\u1ed9i th\u1ea3o v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t li\u00ean t\u1ee5c c\u00f3 th\u1ec3 gi\u00fap duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n trong vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5.\n <\/li>\n
            • \n Th\u1ef1c hi\u1ec7n ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean<\/b> tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch b\u00ed \u1ea9n, ki\u1ec3m to\u00e1n th\u01b0\u1eddng xuy\u00ean c\u00e1c ph\u00f2ng kh\u00e1ch v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi cu\u1ed9c g\u1eb7p g\u1ee1 c\u1ee7a kh\u00e1ch \u0111\u1ec1u \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n cao c\u1ee7a b\u1ea1n.\n <\/li>\n<\/ul>\n

              7P Trong Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec?<\/h3>\n

              \n C\u00f3 l\u1ebd marketing kh\u00e1ch s\u1ea1n<\/strong> d\u1ec5 gi\u1ea3i th\u00edch nh\u1ea5t b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh marketing truy\u1ec1n th\u1ed1ng cho c\u00e1c kh\u00e1ch s\u1ea1n<\/strong>. Jerome McCarthy \u0111\u1ed3ng s\u00e1ng t\u1ea1o 4 Ps trong marketing mix v\u00e0 sau \u0111\u00f3 l\u00e0 7 Ps, th\u00eam ba \u0111i\u1ec1u n\u1eefa t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5.\n <\/p>\n

                \n
              1. \n S\u1ea3n ph\u1ea9m:<\/b> Th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/strong>, c\u00e1c c\u01a1 s\u1edf v\u00e0 d\u1ecbch v\u1ee5 theo nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1.\n <\/li>\n
              2. \n Gi\u00e1:<\/b> Gi\u00e1 theo ng\u00e0y trong tu\u1ea7n, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, t\u00ednh th\u1eddi v\u1ee5, lo\u1ea1i ph\u00f2ng v\u00e0 nh\u1eadn th\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1.\n <\/li>\n
              3. \n \u0110\u1ecba \u0111i\u1ec3m:<\/b> Th\u01b0\u1eddng b\u1ecb hi\u1ec3u sai l\u00e0 v\u1ecb tr\u00ed v\u1eadt l\u00fd c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n<\/strong>, nh\u01b0ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n l\u00e0 m\u1ed9t n\u01a1i \u0111\u1ec3 mua. \u0110\u00f3 l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec3 kh\u00e1ch \u0111\u1eb7t ph\u00f2ng ho\u1eb7c quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i. Ng\u00e0y nay, \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu c\u00f3 ngh\u0129a l\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 th\u1ecb tr\u01b0\u1eddng ngu\u1ed3n trong n\u01b0\u1edbc m\u1ea1nh c\u00f3 th\u1ec3 mu\u1ed1n kh\u00e1m ph\u00e1 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c kinh doanh b\u1ed5 sung v\u1edbi chi ti\u00eau cao h\u01a1n ho\u1eb7c th\u1eddi gian l\u01b0u tr\u00fa d\u00e0i h\u01a1n th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee5 th\u1ec3.\n <\/li>\n
              4. \n Khuy\u1ebfn m\u00e3i:<\/b> S\u1ef1 k\u1ebft h\u1ee3p c\u00f3 \u00fd th\u1ee9c gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea7n su\u1ea5t \u0111\u00e3 ch\u1ecdn c\u1ee7a truy\u1ec1n th\u00f4ng marketing.\n <\/li>\n
              5. \n Con ng\u01b0\u1eddi:<\/b> S\u1ef1 hi\u1ec7n th\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u1ec3 hi\u1ec7n r\u00f5 trong tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean.\n <\/li>\n
              6. \n Quy tr\u00ecnh:<\/b> Thi\u1ebft k\u1ebf c\u00f3 \u00fd th\u1ee9c c\u00e1c quy tr\u00ecnh c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3, v\u00ed d\u1ee5 s\u1eed d\u1ee5ng SOP c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong>.\n <\/li>\n
              7. \n B\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd:<\/b> Kh\u00f4ng gian n\u01a1i kh\u00e1ch v\u00e0 nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 di\u1ec5n ra, bao g\u1ed3m c\u1ea3 b\u1ed1 c\u1ee5c ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong>.\n <\/li>\n<\/ol>\n

                L\u1eddi Khuy\u00ean Thi\u1ebft Th\u1ef1c \u0110\u1ec3 C\u1ea3i Thi\u1ec7n Chi\u1ebfn L\u01b0\u1ee3c Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n C\u1ee7a B\u1ea1n<\/h2>\n

                \n M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u1ed5i b\u1eadt trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac. V\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb nh\u00e0 v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n ph\u00e1t tri\u1ec3n, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn.\n <\/p>\n

                \n C\u00e1c m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap b\u1ea1n tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. T\u1eeb vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung tr\u1ef1c quan \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n di \u0111\u1ed9ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn h\u01a1n, li\u1ec1n m\u1ea1ch h\u01a1n v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n cho m\u1ecdi kh\u00e1ch h\u00e0ng.\n <\/p>\n

                1. C\u1eadp Nh\u1eadt \u1ea2nh C\u1ee7a B\u1ea1n<\/h3>\n

                \n H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c chi\u1ebfu s\u00e1ng r\u1ef1c r\u1ee1 v\u00e0 ch\u1ee5p t\u1ed1t v\u1ec1 kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t ph\u00f2ng. Ch\u00fang c\u0169ng \u0111\u1eb7t k\u1ef3 v\u1ecdng \u0111\u00fang \u0111\u1eafn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, c\u00f3 ngh\u0129a l\u00e0 ‘kh\u00f4ng c\u00f3 b\u1ea5t ng\u1edd’ trong c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1.\n <\/p>\n

                \n N\u1ebfu b\u1ea1n g\u1ea7n \u0111\u00e2y kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 duy\u1ec7t AirBnB, b\u1ea1n c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean khi th\u1ea5y r\u1eb1ng c\u00e1c ch\u1ee7 nh\u00e0 c\u1ea1nh tranh v\u1edbi kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p trong vi\u1ec7c gi\u1edbi thi\u1ec7u h\u00ecnh \u1ea3nh anh h\u00f9ng.\n <\/p>\n

                \n V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111\u00e3 tr\u00ec ho\u00e3n vi\u1ec7c c\u1eadp nh\u1eadt h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh, h\u00e3y coi \u0111\u00e2y l\u00e0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf. C\u1ea3 \u1ea3nh v\u00e0 video \u0111\u1ec1u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng g\u1eafn nh\u00e3n l\u00e0 quan tr\u1ecdng nh\u1ea5t khi l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t chuy\u1ebfn \u0111i.\n <\/p>\n

                2. T\u1ed1i \u01afu H\u00f3a Trang \u0110\u1eb7t Ph\u00f2ng Tr\u00ean Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng C\u1ee7a B\u1ea1n<\/h3>\n

                \n B\u1ea5t k\u1ec3 b\u1ea1n \u0111ang th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c \u0111\u1eb7t ph\u00f2ng \u0111\u1ebfn t\u1eeb k\u00eanh n\u00e0o, b\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng r\u1ea5t c\u00f3 th\u1ec3 m\u1ed9t k\u00eanh kh\u00e1c \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 t\u1eeb b\u1ecf trong qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng?\n <\/p>\n

                \n 94% kh\u00e1ch du l\u1ecbch gi\u1ea3i tr\u00ed chuy\u1ec3n \u0111\u1ed5i thi\u1ebft b\u1ecb trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 88% s\u1ebd chuy\u1ec3n sang m\u1ed9t thi\u1ebft b\u1ecb kh\u00e1c n\u1ebfu \u1ee9ng d\u1ee5ng ho\u1eb7c trang web kh\u00f4ng ph\u1ee5c v\u1ee5 h\u1ecd; m\u1ed7i l\u1ea7n \u0111\u1ec1u c\u00f3 nguy c\u01a1 m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n <\/p>\n

                \n Amazon \u0111\u00e3 n\u1ed5i ti\u1ebfng khi c\u00f3 th\u1ec3 mua ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t v\u00e0 khi n\u00f3i \u0111\u1ebfn s\u1ef1 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i \u0111\u1eb7t ph\u00f2ng, \u0111\u00e1ng \u0111\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c chi ti\u1ebft. Google cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft b\u1ed5 sung v\u1ec1 c\u00e1c trang \u0111\u00edch du l\u1ecbch hi\u1ec7u qu\u1ea3.\n <\/p>\n

                3. T\u00ednh Nh\u1ea5t Qu\u00e1n T\u1ea1o N\u00ean S\u1ef1 Tin C\u1eady<\/h3>\n

                \n D\u1ea5u ch\u00e2n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a b\u00ean th\u1ee9 3, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 trang web c\u1ee7a ri\u00eang b\u1ea1n \u0111\u01b0\u1ee3c mong \u0111\u1ee3i l\u00e0 nh\u1ea5t qu\u00e1n.\n <\/p>\n

                \n Trong khi h\u01a1n 50% s\u1ed1 ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i k\u00eanh \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3, nh\u1eefng g\u00ec h\u1ecd nh\u1eadn th\u1ea5y tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0 b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh kh\u00f4ng nh\u1ea5t qu\u00e1n ho\u1eb7c c\u0169 n\u00e0o xu\u1ea5t hi\u1ec7n, l\u00e0m m\u1edd nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd ch\u1ec9 \u0111ang x\u00e2y d\u1ef1ng trong t\u00e2m tr\u00ed c\u1ee7a m\u00ecnh.\n <\/p>\n

                \n Gi\u1eef cho c\u00e1c m\u00f4 t\u1ea3, gi\u00e1 c\u1ea3 v\u00e0 h\u00ecnh \u1ea3nh gi\u1ed1ng nhau tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u00f2i h\u1ecfi c\u00e1c \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u01b0\u1eddng xuy\u00ean v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u00ecn th\u1ea5y.\n <\/p>\n

                \n S\u1ef1 h\u1ee3p t\u00e1c m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd doanh thu v\u00e0 marketing l\u00fd t\u01b0\u1edfng d\u1eabn \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 ph\u00e2n ph\u1ed1i nh\u1ea5t qu\u00e1n. \u0110\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y, h\u00e3y k\u1ebft h\u1ee3p c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd doanh thu v\u00e0 marketing xung quanh nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi nh\u1ea5t m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean.\n <\/p>\n

                \n Th\u00f4ng tin trong n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u00e1ch s\u1ea1n<\/strong>, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t thi\u1ebft l\u1eadp tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh v\u00e0 GDS c\u00f9ng v\u1edbi hi\u1ec7u su\u1ea5t v\u00e0 tri\u1ec3n v\u1ecdng trong qu\u00e1 kh\u1ee9, l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi.\n <\/p>\n

                4. Thi\u1ebft L\u1eadp C\u00e1c Ph\u00f2ng Theo Ch\u1ee7 \u0110\u1ec1<\/h3>\n

                \n B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c chia s\u1ebb nh\u00e0 c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch \u0111ang \u1edf trong c\u00e1c c\u01a1 s\u1edf \u0111\u1ed9c \u0111\u00e1o nh\u01b0 nh\u00e0 ngh\u1ec9 v\u00e0 m\u1ed7i ng\u01b0\u1eddi s\u1ebd thu h\u00fat th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh.\n <\/p>\n

                M\u1ed9t tr\u1ea3i nghi\u1ec7m l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch hi\u1ec7n \u0111\u1ea1i khao kh\u00e1t h\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec v\u00e0 chia s\u1ebb nh\u00e0 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1i ni\u1ec7m n\u00e0y.<\/p>\n

                \n C\u00e1c ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean Airbnb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra cho m\u1ee5c \u0111\u00edch n\u00e0y; \u0111\u1ec3 thu h\u00fat mong mu\u1ed1n c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 s\u1ef1 tho\u1ea3i m\u00e1i, phong c\u00e1ch v\u00e0 k\u00edch th\u00edch – b\u1ea5t k\u1ec3 \u0111\u00f3 l\u00e0 cho m\u1ed9t chuy\u1ebfn c\u00f4ng t\u00e1c hay m\u1ed9t k\u1ef3 ngh\u1ec9 gia \u0111\u00ecnh.\n <\/p>\n

                \n \u0110\u1ec3 ph\u1ea3n \u00e1nh \u0111i\u1ec1u n\u00e0y, c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> c\u1ea7n t\u1eadp trung v\u00e0o m\u1ed9t d\u1ecbch v\u1ee5 c\u1ed1t l\u00f5i, \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch du l\u1ecbch. B\u1ea1n kh\u00f4ng th\u1ec3 chinh ph\u1ee5c m\u1ecdi th\u1ecb tr\u01b0\u1eddng nh\u01b0ng b\u1ea1n n\u00ean ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n c\u00f3 m\u00e0 c\u00e1c c\u01a1 s\u1edf kh\u00e1c kh\u00f4ng c\u00f3, sau \u0111\u00f3 x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n xung quanh \u0111i\u1ec1u \u0111\u00f3. V\u00ed d\u1ee5, c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 ki\u1ebfn tr\u00fac tuy\u1ec7t \u0111\u1eb9p, t\u1ea7m nh\u00ecn c\u00f3 m\u1ed9t kh\u00f4ng hai, c\u00e1c ph\u00f2ng kh\u00e1ch s\u1ea1n<\/strong> theo ch\u1ee7 \u0111\u1ec1 ho\u1eb7c qu\u00e1n bar c\u1ed5 \u0111i\u1ec3n c\u1ee7a b\u1ea1n.\n <\/p>\n

                5. Cung C\u1ea5p D\u1ecbch V\u1ee5 Ch\u1ea5t L\u01b0\u1ee3ng<\/h3>\n

                \n C\u00e1c khi\u1ebfu n\u1ea1i xung quanh c\u00e1c kh\u00e1ch s\u1ea1n<\/strong> th\u01b0\u1eddng t\u1eadp trung v\u00e0o s\u1ef1 c\u1ee9ng nh\u1eafc c\u1ee7a k\u1ef3 ngh\u1ec9, ch\u1eef in nh\u1ecf v\u00e0 qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt.\n <\/p>\n

                \n Ph\u00e0n n\u00e0n l\u00e0 khi c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng g\u00ec kh\u00e1ch mong \u0111\u1ee3i so v\u1edbi nh\u1eefng g\u00ec h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c, v\u00e0 \u0111\u00f4i khi b\u1ea1n th\u1ea5y \u0111i\u1ec1u n\u00e0y hi\u1ec3n th\u1ecb trong l\u1eddi ch\u1ee9ng th\u1ef1c t\u00edch c\u1ef1c khi m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Marketing Kh\u00e1ch S\u1ea1n: Gi\u1ea3i Ph\u00e1p v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c cho Kh\u00e1ch S\u1ea1n Marketing Kh\u00e1ch S\u1ea1n L\u00e0 G\u00ec? Marketing kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt th\u1ef1c t\u1ebf t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, qu\u00e1n r\u01b0\u1ee3u, c\u00e2u l\u1ea1c […]<\/p>\n","protected":false},"author":1,"featured_media":444869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444874"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444869"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}