{"id":444800,"date":"2025-02-20T18:04:05","date_gmt":"2025-02-20T18:04:05","guid":{"rendered":"https:\/\/otavietnam.com\/quang-cao-khach-san-chien-luoc-vi-du-cach-quang-cao-hieu-qua\/"},"modified":"2025-02-20T18:04:05","modified_gmt":"2025-02-20T18:04:05","slug":"quang-cao-khach-san-chien-luoc-vi-du-cach-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quang-cao-khach-san-chien-luoc-vi-du-cach-quang-cao-hieu-qua\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n: Chi\u1ebfn l\u01b0\u1ee3c, v\u00ed d\u1ee5 & c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Qu\u1ea3ng C\u00e1o Kh\u00e1ch S\u1ea1n: C\u00e1c V\u00ed D\u1ee5 Qu\u1ea3ng C\u00e1o Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

\"Marketing\n<\/div>\n

\n

Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec?<\/h3>\n

Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u00ednh \u0111\u1ec3 m\u1ed9t kh\u00e1ch s\u1ea1n t\u1ea1o ra doanh thu. \u0110\u00f3 l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing trong \u0111\u00f3 kh\u00e1ch s\u1ea1n tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1, in \u1ea5n v\u00e0 ph\u00e1t s\u00f3ng. Gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o trong b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o, qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 \u01b0u \u0111\u00e3i c\u1ee7a m\u00ecnh. M\u1ed7i m\u1ea9u qu\u1ea3ng c\u00e1o ph\u1ea3i truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; v\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n bar c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ea1n c\u00f3 c\u00e1c th\u1ef1c \u0111\u01a1n m\u1edbi th\u00fa v\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng thu h\u00fat kh\u00e1ch m\u1edbi v\u00e0 kh\u00e1ch quen, c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y doanh thu ph\u1ee5 t\u1eeb c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

\"Marketing<\/p>\n

Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch du l\u1ecbch l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1m ph\u00e1 ra doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00e0 sau \u0111\u00f3 c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u1eb7t ph\u00f2ng \u1edf l\u1ea1i v\u1edbi b\u1ea1n. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 ng\u00e0nh kh\u00e1ch s\u1ea1n, c\u00f3 c\u1ea3 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u1edfi kh\u00e1ch du l\u1ecbch thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a qu\u1ea3ng c\u00e1o trong vi\u1ec7c mang l\u1ea1i th\u00e0nh c\u00f4ng cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u1edf n\u00ean t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<\/div>\n

\n

C\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/h3>\n

Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n bao g\u1ed3m:<\/p>\n

    \n
  • Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn<\/span>:<\/b> V\u1edbi ph\u1ea7n l\u1edbn kh\u00e1ch du l\u1ecbch hi\u1ec7n nay \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn, k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o quan tr\u1ecdng nh\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n. N\u00f3 bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o m\u00e0 ch\u00fang ta s\u1ebd xem x\u00e9t k\u1ef9 h\u01a1n b\u00ean d\u01b0\u1edbi.<\/li>\n
  • Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng m\u1ea1i\/ph\u00e1t s\u00f3ng kh\u00e1ch s\u1ea1n<\/span>:<\/b> C\u00e1c v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n nh\u01b0 TV v\u00e0 radio v\u1eabn l\u00e0 nh\u1eefng c\u00e1ch quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00ec ch\u00fang cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 c\u00f9ng m\u1ed9t l\u00fac.<\/li>\n
  • Qu\u1ea3ng c\u00e1o in \u1ea5n kh\u00e1ch s\u1ea1n<\/span>:<\/b> C\u00e1c qu\u1ea3ng c\u00e1o in \u1ea5n kh\u00e1ch s\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed kh\u00e1ch s\u1ea1n v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c t\u1ea1p ch\u00ed tr\u00ean m\u00e1y bay l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c kh\u00e1ch s\u1ea1n, v\u00ec ch\u00fang nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ebfn kh\u00e1ch du l\u1ecbch khi h\u1ecd \u0111ang \u0111i du l\u1ecbch.<\/li>\n
  • Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00e1ch s\u1ea1n<\/span>:<\/b> T\u1eeb b\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n \u0111\u1ebfn tr\u1ea1m xe bu\u00fdt, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0a t\u00ean m\u00ecnh l\u00ean \u0111\u00e8n, v\u00e0 c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ngh\u1ec9 v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ed7 \u1edf t\u1eadp trung v\u00e0o ng\u01b0\u1eddi l\u00e1i xe kh\u00e1c.<\/li>\n<\/ul>\n<\/div>\n
    \n

    T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/h3>\n

    Ng\u00e0y nay, c\u00f3 nhi\u1ec1u con \u0111\u01b0\u1eddng \u0111\u1ec3 kh\u00e1m ph\u00e1 cho qu\u1ea3ng c\u00e1o h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u n\u00e0y v\u1eabn bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o v\u1eadt l\u00fd v\u00e0 th\u01b0 tr\u1ef1c ti\u1ebfp, c\u0169ng nh\u01b0 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o b\u1edfi k\u1ef7 nguy\u00ean internet nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

    \"Thu\u00ea<\/p>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> th\u00e0nh c\u00f4ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ch\u1ecdn \u0111\u00fang k\u00eanh, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00fd t\u01b0\u1edfng nh\u1ea5t. C\u00e1c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u00fang bao g\u1ed3m:<\/p>\n

      \n
    • T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n<\/li>\n
    • T\u0103ng th\u00eam c\u00f4ng su\u1ea5t<\/li>\n
    • T\u0103ng doanh thu<\/li>\n
    • N\u00e2ng cao danh ti\u1ebfng<\/li>\n
    • C\u1ea3i thi\u1ec7n s\u1ef1 tham gia v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
    • M\u1ed9t l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n
    • L\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh<\/li>\n<\/ul>\n

      N\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ch\u1ec9 v\u1ec1 kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c quan tr\u1ecdng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch kh\u00e1c, c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh.<\/p>\n<\/div>\n

      \n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/h3>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan chung v\u1ec1 m\u1ecdi th\u1ee9 b\u1ea1n n\u00ean xem x\u00e9t khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a m\u00ecnh.<\/p>\n

      1. Nghi\u00ean c\u1ee9u<\/h4>\n

      Bi\u1ebft b\u1ea1n mu\u1ed1n thu h\u00fat ai r\u00f5 r\u00e0ng l\u00e0 \u01b0u ti\u00ean s\u1ed1 m\u1ed9t. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p “b\u1eaft t\u1ea5t c\u1ea3” s\u1ebd kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng – v\u00ec kh\u00e1ch mu\u1ed1n m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00edch th\u1ef1c v\u00e0 \u0111\u00e1ng nh\u1edb, c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 \u0111\u01b0\u1ee3c t\u1ea1o ra cho h\u1ecd.<\/p>\n

      V\u00ec v\u1eady, b\u1ea1n c\u1ea7n suy ngh\u0129 v\u1ec1 ai c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn t\u00e0i s\u1ea3n c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n v\u00e0 ai th\u01b0\u1eddng xuy\u00ean \u0111i du l\u1ecbch \u0111\u1ebfn \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n. Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh trong t\u00e2m tr\u00ed, \u0111i\u1ec1u n\u00e0y s\u1ebd th\u00f4ng b\u00e1o c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n

      2. Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/h4>\n

      Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp, b\u1ea1n ch\u1ec9 t\u1ed3n t\u1ea1i \u0111\u1ed1i v\u1edbi kh\u00e1ch n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang li\u1ec7t k\u00ea kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean c\u00e0ng nhi\u1ec1u k\u00eanh \u0111\u1eb7t ph\u00f2ng h\u00e0ng \u0111\u1ea7u c\u00e0ng t\u1ed1t, c\u0169ng nh\u01b0 b\u1ea5t k\u1ef3 k\u00eanh th\u00edch h\u1ee3p n\u00e0o m\u00e0 b\u1ea1n bi\u1ebft kh\u00e1ch \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi.<\/p>\n

      V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Booking.com, Expedia, Agoda, Airbnb v\u00e0 Hotelbeds.<\/p>\n

      3. Ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/h4>\n

      H\u00e3y xem x\u00e9t l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c k\u00eanh nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 th\u01b0 tr\u1ef1c ti\u1ebfp.<\/p>\n

      4. S\u1ef1 tham gia<\/h4>\n

      Kh\u00e1ch du l\u1ecbch s\u1ebd kh\u00f4ng \u0111\u1eb7t ph\u00f2ng v\u1edbi b\u1ea1n ch\u1ec9 v\u00ec h\u1ecd kh\u00e1m ph\u00e1 ra b\u1ea1n. H\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1eb1ng m\u1ed9t l\u1eddi h\u1ee9a v\u1ec1 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t.<\/p>\n

      \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat c\u00e1c gi\u00e1c quan v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n v\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng th\u1ebf m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. H\u00ecnh \u1ea3nh tuy\u1ec7t \u0111\u1eb9p, video v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o s\u1ebd gi\u00fap \u00edch.<\/p>\n

      5. Kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng<\/h4>\n

      \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t ch\u1ee9c n\u0103ng \u0111\u1eb7t ph\u00f2ng nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, n\u1ebfu kh\u00f4ng th\u00ec t\u1ea5t c\u1ea3 s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a.<\/p>\n

      S\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn s\u1ebd gi\u00fap kh\u00e1ch d\u1ec5 d\u00e0ng ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1eb7t ph\u00f2ng cho d\u00f9 h\u1ecd \u0111ang \u1edf tr\u00ean trang web c\u1ee7a b\u1ea1n, \u0111\u1ebfn qua m\u1ea1ng x\u00e3 h\u1ed9i hay t\u01b0\u01a1ng t\u00e1c qua metasearch.<\/p>\n

      6. Danh ti\u1ebfng<\/h4>\n

      Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n c\u00e0ng m\u1ea1nh, vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. M\u1ed9t khi b\u1ea1n \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 c\u00e1c th\u00f4ng b\u00e1o th\u00fa v\u1ecb, thay v\u00ec t\u00ecm ki\u1ebfm doanh nghi\u1ec7p m\u1edbi.<\/p>\n

      \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, b\u1ea1n c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1ea1i s\u1ee9 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, t\u1ea5t nhi\u00ean, nh\u01b0ng c\u0169ng b\u1eaft bu\u1ed9c r\u1eb1ng b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/p>\n<\/div>\n

      \n

      L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft m\u1ed9t qu\u1ea3ng c\u00e1o: V\u00ed d\u1ee5 cho kh\u00e1ch s\u1ea1n<\/h3>\n

      B\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong>, b\u00e2y gi\u1edd l\u00e0 l\u00fac bi\u1ebfn ch\u00fang th\u00e0nh hi\u1ec7n th\u1ef1c. C\u00e1ch b\u1ea1n vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i qu\u1ea3ng c\u00e1o b\u1ea1n \u0111ang t\u1ea1o, nh\u01b0ng n\u00f3i chung, c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c vi\u1ebft theo c\u00f4ng th\u1ee9c sau:<\/p>\n

        \n
      • Ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a b\u1ea1n:<\/b> K\u1ef9 thu\u1eadt s\u1ed1, in \u1ea5n, ph\u00e1t s\u00f3ng, ngo\u00e0i tr\u1eddi? Duy\u1ec7t c\u00e1c v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean v\u00e0 ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau marketing c\u1ee7a b\u1ea1n.<\/li>\n
      • Nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n:<\/b> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau (c\u00f3 th\u1ec3 v\u1edbi m\u1ed9t persona ng\u01b0\u1eddi mua) v\u00e0 xem x\u00e9t c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang qu\u1ea3ng c\u00e1o, ghi l\u1ea1i nh\u1eefng \u0111i\u1ec1u h\u1ecd \u0111ang l\u00e0m t\u1ed1t v\u00e0 kh\u00f4ng t\u1ed1t.<\/li>\n
      • T\u1ea1o m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u00e0 m\u00f3c n\u1ed1i:<\/b> Quy\u1ebft \u0111\u1ecbnh \u00fd \u0111\u1ecbnh c\u1ee7a qu\u1ea3ng c\u00e1o (nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd danh ti\u1ebfng, th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng, v.v.) v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f3c n\u1ed1i h\u1ea5p d\u1eabn thu h\u00fat kh\u00e1n gi\u1ea3.<\/li>\n
      • X\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o:<\/b> B\u1eaft \u0111\u1ea7u v\u1edbi h\u1ea1t nh\u00e2n c\u1ee7a ch\u1ee7 \u0111\u1ec1 ho\u1eb7c m\u00f3c n\u1ed1i, x\u00e2y d\u1ef1ng qu\u1ea3ng c\u00e1o, bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, tr\u00edch d\u1eabn v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c. \u0110\u1ea3m b\u1ea3o b\u1ea1n \u0111\u00e1p \u1ee9ng m\u1ecdi y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n.<\/li>\n<\/ul>\n<\/div>\n
        \n

        C\u00e1c v\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t<\/h3>\n

        M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec1u c\u00f3 ng\u00e2n s\u00e1ch kh\u00e1c nhau v\u00e0 \u0111ang \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, nh\u01b0ng kh\u00f4ng bao gi\u1edd l\u00e0 v\u00f4 \u00edch khi l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n

        D\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 l\u00e0 ba v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o du l\u1ecbch quan tr\u1ecdng m\u00e0 ch\u00fang t\u00f4i t\u00ecm th\u1ea5y v\u1ec1 qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang.<\/p>\n

        1. Marriott Bonvoy \u2013 \u2018Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn \u0111\u00e2u\u2019<\/h4>\n

        \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u00ednh to\u00e0n di\u1ec7n, s\u1ef1 ph\u00e1t tri\u1ec3n, ch\u1eefa l\u00e0nh v\u00e0 t\u00f4n vinh t\u1ea5t c\u1ea3 c\u00e1c l\u00fd do cho du l\u1ecbch, video spot c\u1ee7a Marriott th\u00e0nh c\u00f4ng trong vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac t\u1eeb ng\u01b0\u1eddi xem ch\u1ec9 trong 1 ph\u00fat.<\/p>\n

        Xem video t\u1ea1i #.<\/p>\n

        2. Hilton \u2013 \u2018Du l\u1ecbch c\u00f3 m\u1ee5c \u0111\u00edch\u2019<\/h4>\n

        C\u00f3 m\u1ed9t mong mu\u1ed1n th\u00fac \u0111\u1ea9y t\u1eeb kh\u00e1ch du l\u1ecbch \u0111\u1ec3 tr\u1edf n\u00ean b\u1ec1n v\u1eefng h\u01a1n v\u00e0 y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p ph\u1ea3i b\u1ec1n v\u1eefng h\u01a1n. Hilton \u0111\u00e3 cam k\u1ebft v\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p n\u00f3i r\u1eb1ng h\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd quan t\u00e2m v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n

        3. Belmond \u2013 \u2018H\u00e3y c\u00f9ng nhau \u0111\u1ebfn \u00dd\u2019<\/h4>\n

        \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 qu\u1ea3ng c\u00e1o k\u1ef3 ngh\u1ec9 v\u1ec1 vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t c\u1ee7a m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn th\u00f4ng qua c\u00e1c l\u0103ng k\u00ednh kh\u00e1c nhau \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch du l\u1ecbch xem v\u00e0 tr\u1ea3i nghi\u1ec7m n\u00f3 cho ch\u00ednh h\u1ecd. Belmond c\u0169ng l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00e9o l\u00e9o bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

        Xem video t\u1ea1i #.<\/p>\n<\/div>\n

        \n

        L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn cho kh\u00e1ch s\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/h3>\n

        Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp ng\u1eafn g\u1ecdn v\u1ec1 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn, nh\u01b0ng h\u00e3y xem x\u00e9t ch\u00fang chi ti\u1ebft h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n

        1. C\u00f3 m\u1ed9t trang web kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng<\/h4>\n

        B\u1ea1n c\u1ea7n m\u1ed9t trang web, nh\u01b0ng kh\u00f4ng ch\u1ec9 l\u00e0 *b\u1ea5t k\u1ef3* trang web n\u00e0o. B\u1ea1n c\u0169ng c\u1ea7n m\u1ed9t trang web ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang c\u00e1ch v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean web kh\u00f4ng h\u1ea5p d\u1eabn ho\u1eb7c qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 kh\u00e1ch s\u1eed d\u1ee5ng, h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i tr\u1ef1c ti\u1ebfp v\u00e0 cung c\u1ea5p th\u00f4ng tin, \u0111\u1ed3ng th\u1eddi l\u00e0m cho trang web c\u1ee7a b\u1ea1n s\u1ea1ch s\u1ebd v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

        C\u00f3 m\u1ed9t trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi b\u1ea5t k\u1ef3 kh\u00e1ch n\u00e0o tr\u00ean b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o c\u0169ng n\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n. V\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch ch\u1ecdn \u0111\u1eb7t ph\u00f2ng \u1edf l\u1ea1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u1ed9t thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng \u0111\u1ea3m b\u1ea3o kh\u00e1ch c\u1ee7a b\u1ea1n \u1edf l\u1ea1i v\u00e0 \u0111\u1eb7t ph\u00f2ng tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n

        \u0110\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 kh\u00e1ch s\u1ea1n, tr\u00ecnh x\u00e2y d\u1ef1ng trang web c\u1ee7a SiteMinder bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c thi\u1ebft k\u1ebf ch\u1ee9c n\u0103ng \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

        2. C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn<\/h4>\n

        C\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 Booking.com, l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 kh\u00e1ch du l\u1ecbch \u0111\u1eb7t ph\u00f2ng \u1edf l\u1ea1i ng\u00e0y nay. \u0110i\u1ec1u t\u1ed1t nh\u1ea5t v\u1ec1 ch\u00fang l\u00e0 m\u1ed9t khi b\u1ea1n li\u1ec7t k\u00ea kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean ch\u00fang, ch\u00fang s\u1ebd l\u00e0m t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c n\u1eb7ng nh\u1ecdc. V\u1edbi ng\u00e2n s\u00e1ch marketing kh\u1ed5ng l\u1ed3, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111ang truy c\u1eadp trang web c\u1ee7a h\u1ecd, t\u00ecm th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n ch\u1ee9a \u0111\u1ea7y t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft v\u00e0 h\u00ecnh \u1ea3nh gi\u1ed1ng nh\u01b0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng tr\u00ean trang web c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n

        K\u1ebft n\u1ed1i v\u1edbi c\u00e1c OTA s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 duy tr\u00ec t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao h\u01a1n. N\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

        Nh\u01b0ng \u0111\u1eebng ch\u1ec9 \u0111\u1ec3 l\u1ea1i nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung kh\u00e1ch s\u1ea1n t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n cho trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111\u1ec3 qu\u1ea3ng b\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0a ch\u00e2n t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh v\u1ec1 ph\u00eda tr\u01b0\u1edbc, lu\u00f4n lu\u00f4n.<\/p>\n

        N\u1ebfu b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho c\u1ee7a m\u00ecnh tr\u00ean nhi\u1ec1u k\u00eanh, h\u00e3y s\u1eed d\u1ee5ng tr\u00ecnh qu\u1ea3n l\u00fd k\u00eanh \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u1ea3m l\u1ed7i v\u00e0 h\u1ea1n ch\u1ebf \u0111\u1eb7t ph\u00f2ng tr\u00f9ng l\u1eb7p.<\/p>\n

        3. M\u1ea1ng x\u00e3 h\u1ed9i<\/h4>\n

        M\u1ea1ng x\u00e3 h\u1ed9i r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 v\u00e0 c\u00f3 th\u1ec3 h\u1eefu \u00edch t\u1eeb c\u1ea3 g\u00f3c \u0111\u1ed9 tr\u1ea3 ph\u00ed v\u00e0 t\u1ef1 nhi\u00ean \u0111\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i lu\u00f4n g\u1eafn b\u00f3.<\/p>\n

        Facebook v\u00e0 Instagram n\u00f3i ri\u00eang cung c\u1ea5p r\u1ea5t nhi\u1ec1u t\u00ednh linh ho\u1ea1t xung quanh n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng, c\u0169ng nh\u01b0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ng\u01b0\u1eddi ta th\u1ea5y r\u1eb1ng \u00edt nh\u1ea5t 80% ng\u01b0\u1eddi d\u00f9ng Instagram \u0111\u00e3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 th\u00f4ng b\u00e1o c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

        \"C\u00e1ch<\/p>\n

        B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ch\u1ee5p \u1ea3nh tr\u1ef1c ti\u1ebfp th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean v\u00e0 cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

        N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1ng \u0111\u1ec3 chi m\u1ed9t \u00edt ng\u00e2n s\u00e1ch \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u1ed1i \u0111a.<\/p>\n

        B\u1ea1n n\u00ean thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i n\u01a1i h\u1ecd ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn nh\u01b0 ngu\u1ed3n c\u1ea3m h\u1ee9ng k\u1ef3 ngh\u1ec9, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n ho\u1eb7c m\u1eb9o.<\/p>\n

        H\u00e3y nh\u1edb r\u1eb1ng ng\u00e0y nay ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 b\u1ea1n n\u00ean d\u00e0nh ra m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ecf \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u00ecnh cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao.<\/p>\n

        4. T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/h4>\n

        SEO c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9. V\u1edbi m\u1ed9t ph\u1ea7n ba kh\u00e1ch du l\u1ecbch to\u00e0n c\u1ea7u b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd tr\u00ean Google ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c, \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng l\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n v\u1edbi n\u1ed9i dung h\u1eefu \u00edch t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a.<\/p>\n

        \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o m\u1ed9t blog t\u1eadp trung v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi \u0111\u1ec3 xem v\u00e0 l\u00e0m t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn c\u1ee7a b\u1ea1n. Khi kh\u00e1ch du l\u1ecbch t\u00ecm th\u1ea5y v\u00e0 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u1ed9t k\u1ef3 ngh\u1ec9 t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

        B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110\u1ea7u ti\u00ean b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a. H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n, t\u00f4i mu\u1ed1n x\u1ebfp h\u1ea1ng cho nh\u1eefng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm n\u00e0o? Sau \u0111\u00f3, ki\u1ec3m tra kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 c\u1ea1nh tranh tr\u00ean m\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a c\u1ee7a Google.<\/p>\n

        \u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 \u0111\u0103ng k\u00fd kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u00ean Google Hotel Finder.<\/p>\n

        H\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c gi\u1eef cho danh s\u00e1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 x\u00e1c minh l\u00e0 r\u1ea5t quan tr\u1ecdng cho th\u1ee9 h\u1ea1ng SEO c\u1ee7a b\u1ea1n.<\/p>\n

        5. Metasearch<\/h4>\n

        Metasearch l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 chi ti\u00eau ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u1edbi m\u1ed9t kho\u1ea3n ph\u00ed, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi l\u00e0n s\u00f3ng kh\u00e1ch du l\u1ecbch \u0111\u1ed5 x\u00f4 \u0111\u1ebfn nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c trang metasearch nh\u01b0 Google Hotel Ads, TripAdvisor, Trivago ho\u1eb7c Kayak ch\u1eb3ng h\u1ea1n.<\/p>\n

        Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> metasearch l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u0169ng cung c\u1ea5p cho b\u1ea1n th\u00eam \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp, v\u00ec v\u1eady b\u1ea1n kh\u00f4ng ph\u1ea3i d\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c OTA. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1edf h\u1eefu v\u00e0 ki\u1ec3m so\u00e1t m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n

        6. Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh kh\u00e1ch s\u1ea1n<\/h4>\n

        C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh kh\u00e1ch s\u1ea1n k\u1ebft h\u1ee3p video, \u1ea3nh, logo, v\u0103n b\u1ea3n v\u00e0 c\u00e1c \u0111\u1ed3 h\u1ecda kh\u00e1c ch\u1ea1y tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang web kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Ch\u1ec9 c\u1ea7n gh\u00e9p n\u1ed1i m\u00e0n h\u00ecnh c\u1ee7a b\u1ea1n v\u1edbi URL trang web nh\u1eafc \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u1eadn d\u1ee5ng m\u1ed9t \u01b0u \u0111\u00e3i.<\/p>\n

        7. Tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1<\/h4>\n

        Ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c \u0111\u00e1nh gi\u00e1 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n<\/strong> tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/p>\n

        \u0110\u01b0\u01a1ng nhi\u00ean, b\u1ea1n mu\u1ed1n t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 n\u00e0y l\u00e0 t\u00edch c\u1ef1c, nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec kh\u00f4ng ph\u1ea3i v\u1eady. C\u0169ng s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh m\u1ed9t \u0111i\u1ec1u t\u00edch c\u1ef1c b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 b\u00ecnh lu\u1eadn v\u1ec1 c\u00e1c \u0111\u00e1nh gi\u00e1, v\u00e0 c\u1ed1 g\u1eafng l\u00e0m cho m\u1ecdi th\u1ee9 tr\u1edf n\u00ean \u0111\u00fang \u0111\u1eafn v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch n\u00e0o kh\u00f4ng h\u00e0i l\u00f2ng.<\/p>\n

        N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 TripAdvisor c\u1ee7a m\u00ecnh v\u00e0 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1, c\u1ea3 t\u1ed1t v\u00e0 x\u1ea5u, b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u1ea1i m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

        M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u1ecdi l\u00fac, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh tr\u00f4ng \u0111\u1eb9p h\u01a1n nhi\u1ec1u tr\u1ef1c tuy\u1ebfn khi b\u1ea1n c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c, c\u0169ng nh\u01b0 th\u1eb3ng th\u1eafn, v\u1ec1 b\u1ea5t k\u1ef3 \u0111\u00e1nh gi\u00e1 n\u00e0o b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 c\u00e1ch b\u1ea1n ph\u1ea3n h\u1ed3i ch\u00fang.<\/p>\n

        B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua email marketing kh\u00e1ch s\u1ea1n trong m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 m\u1ed1i quan t\u00e2m n\u00e0o h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd \u0111\u1ec3 l\u1ea1i m\u1ed9t \u0111\u00e1nh gi\u00e1 x\u1ea5u cho t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n.<\/p>\n

        8. Qu\u1ea3ng b\u00e1 t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/h4>\n

        M\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u00ean l\u00e0 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng. T\u1ea1i sao? B\u1edfi v\u00ec vi\u1ec7c bi\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m quen thu\u1ed9c c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ebfn ch\u1ed7 c\u1ee7a b\u1ea1n h\u01a1n khi h\u1ecd mu\u1ed1n m\u1ed9t n\u01a1i \u1edf g\u1ea7n \u0111\u00f3.<\/p>\n

        \u0110i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1edbi m\u1ecdi kh\u00e1ch s\u1ea1n, v\u00e0 n\u00f3 th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n n\u1eb1m trong c\u00e1c khu v\u1ef1c ph\u1ed5 bi\u1ebfn, c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi v\u00e0o c\u1eeda.<\/p>\n

        K\u1ebft n\u1ed1i v\u1edbi trung t\u00e2m du kh\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n ho\u1eb7c c\u01a1 quan t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n t\u1eadp trung v\u00e0o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng g\u00ec n\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p cho c\u00e1c h\u1ed9i ngh\u1ecb, cu\u1ed9c h\u1ecdp, v.v.<\/p>\n

        N\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 c\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 h\u1ed9i ngh\u1ecb c\u1ee7a h\u1ecd, t\u1ea1o m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m tuy\u1ec7t v\u1eddi cho \u0111\u00e1m c\u01b0\u1edbi ho\u1eb7c ti\u1ec7c chi\u00eau \u0111\u00e3i, ho\u1eb7c c\u00f3 m\u1ed9t nh\u00e0 h\u00e0ng k\u00e8m theo. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng, c\u0169ng nh\u01b0 du kh\u00e1ch t\u1eeb b\u00ean ngo\u00e0i khu v\u1ef1c.<\/p>\n

        9. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/h4>\n

        Cung c\u1ea5p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch. Qu\u1ea3ng c\u00e1o ch\u01b0\u01a1ng tr\u00ecnh tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u00e0 cung c\u1ea5p c\u00e1c \u0111\u1eb7c quy\u1ec1n c\u00f4ng b\u1eb1ng v\u00e0 h\u00e0o ph\u00f3ng h\u1ee3p l\u00fd, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 ph\u00f2ng, \u0111\u00eam mi\u1ec5n ph\u00ed ho\u1eb7c s\u1eed d\u1ee5ng kh\u00f4ng gian h\u1ecdp.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t nh\u00e0 h\u00e0ng ho\u1eb7c qu\u00e1n bar k\u00e8m theo, gi\u1ea3m gi\u00e1 \u1edf \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n \u0111\u1ebfn qua c\u1eeda c\u1ee7a b\u1ea1n, v\u00e0 c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang tr\u1edf l\u1ea1i.<\/p>\n

        N\u1ebfu b\u1ea1n t\u00ednh gi\u00e1 h\u1ee3p l\u00fd v\u00e0 b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1ch qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u1ef1c tuy\u1ebfn theo c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch c\u1ee7a b\u1ea1n trung th\u00e0nh.<\/p>\n

        Mi\u1ec5n l\u00e0 b\u1ea1n th\u01b0\u1edfng cho l\u00f2ng trung th\u00e0nh \u0111\u00f3, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 cao nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p m\u00e0 h\u1ecd s\u1ebd n\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd.<\/p>\n

        Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch th\u1ef1c s\u1ef1 mu\u1ed1n t\u1eeb k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y s\u1ebd thu h\u00fat m\u1ed9t m\u1ee9c \u0111\u1ed9 trung th\u00e0nh s\u00e2u s\u1eafc h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n<\/div>\n

        \n

        C\u00e1c \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n h\u1eefu \u00edch v\u00e0 s\u00e1ng t\u1ea1o<\/h3>\n

        B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng thay th\u1ebf ho\u1eb7c c\u1ea7n m\u1ed9t s\u1ed1 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch tr\u00ean c\u00e1c k\u00eanh tr\u00ean. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u1eddi khuy\u00ean:<\/p>\n

        1. Qu\u1ea3ng c\u00e1o tr\u1ea3i nghi\u1ec7m<\/h4>\n

        T\u1ea1i sao kh\u00f4ng \u0111\u1ec3 kh\u00e1ch ‘tr\u1ea3i nghi\u1ec7m’ kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u1ecd \u0111\u1eb7t ph\u00f2ng ho\u1eb7c \u0111\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o, ho\u1eb7c th\u1eadm ch\u00ed m\u1ed9t tour du l\u1ecbch video \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 cho ph\u00e9p h\u1ecd t\u01b0\u1edfng t\u01b0\u1ee3ng m\u00ecnh \u1edf trong ph\u00f2ng c\u1ee7a b\u1ea1n.<\/p>\n

        2. \u0110i \u0111\u1eb1ng sau h\u1eadu tr\u01b0\u1eddng<\/h4>\n

        C\u00e2u chuy\u1ec7n tr\u00ean Instagram ho\u1eb7c TikTok c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u1edf \u0111\u00e2y. B\u1eb1ng c\u00e1ch \u0111i \u0111\u1eb1ng sau h\u1eadu tr\u01b0\u1eddng v\u00e0 gi\u1edbi thi\u1ec7u nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ho\u1eb7c l\u00e0m s\u00e1ng t\u1ecf m\u1ed9t s\u1ed1 \u0111i\u1ec1u l\u00e0m cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c h\u00ecnh th\u00e0nh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

        3. Chi\u1ebfn d\u1ecbch email<\/h4>\n

        Email v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd nh\u1ea5t, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a r\u1ea5t nhi\u1ec1u n\u00f3 b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ‘lu\u00f4n b\u1eadt’. T\u1ea1o b\u1ea3n tin h\u00e0ng th\u00e1ng cho m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, \u01b0u \u0111\u00e3i th\u01b0\u1eddng xuy\u00ean cho kh\u00e1ch \u0111\u00e3 \u1edf tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n

        4. Th\u01b0 tr\u1ef1c ti\u1ebfp<\/h4>\n

        N\u00f3 c\u00f3 v\u1ebb l\u1ed7i th\u1eddi nh\u01b0ng v\u1edbi m\u1ecdi th\u1ee9 ng\u00e0y nay tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 l\u00e0 t\u1ed1t \u0111\u1eb9p \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 v\u1eadt l\u00fd trong th\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu \u0111\u00f3 l\u00e0 m\u1ed9t gi\u1ea3m gi\u00e1 cho m\u1ed9t kh\u00e1ch s\u1ea1n tuy\u1ec7t v\u1eddi.<\/p>\n

        5. Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i<\/h4>\n

        Nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00ec b\u1ea1n \u0111ang li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m \u1ea5m. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 nh\u01b0ng kh\u00f4ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i th\u01b0\u1eddng nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 lo\u1ea1i ph\u00f2ng h\u1ecd \u0111ang xem v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng kh\u00e1ch s\u1ea1n l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd cam k\u1ebft \u0111\u1eb7t ph\u00f2ng.<\/p>\n

        6. Qu\u1ea3ng c\u00e1o video<\/h4>\n

        N\u1ed9i dung video \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c cao, h\u01a1n l\u00e0 h\u00ecnh \u1ea3nh t\u0129nh, v\u00ec v\u1eady n\u00f3 lu\u00f4n l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i t\u1ed1t \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n th\u00f4ng qua video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram ho\u1eb7c YouTube. Video c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nhanh ch\u00f3ng qu\u1ea3ng c\u00e1o gi\u00e1 c\u1ea3 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian.<\/p>\n

        7. N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o<\/h4>\n

        T\u1eadn d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o t\u00e0i s\u1ea3n c\u1ee7a b\u1ea1n. V\u00ec kh\u00e1ch th\u01b0\u1eddng \u0111\u0103ng video ho\u1eb7c \u1ea3nh v\u1ec1 chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd l\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, y\u00eau c\u1ea7u h\u1ecd g\u1eafn th\u1ebb ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd mi\u1ec5n ph\u00ed t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft b\u1ea1n t\u1ed3n t\u1ea1i – m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i m\u1ed9t l\u1eddi.<\/p>\n<\/div>\n

        \n

        L\u1eddi khuy\u00ean cho qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n sang tr\u1ecdng hi\u1ec7u qu\u1ea3<\/h3>\n

        Qu\u1ea3ng c\u00e1o<\/strong> m\u1ed9t t\u00e0i s\u1ea3n sang tr\u1ecdng c\u0169ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o<\/strong> b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o, v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t tinh t\u1ebf.<\/p>\n

        M\u1ed9t \u0111i\u1ec1u b\u1ea1n bi\u1ebft r\u00f5 r\u00e0ng l\u00e0 kh\u00e1ch c\u1ee7a b\u1ea1n th\u00edch nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p h\u01a1n trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n theo \u00fd c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n si\u00eau t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o<\/strong> c\u1ee7a b\u1ea1n v\u00e0 n\u00f3i nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

        M\u1ed9t s\u1ed1 ch\u00eca kh\u00f3a \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/strong> m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng bao g\u1ed3m:<\/p>\n

          \n
        • Nh\u1ea5n m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tinh t\u1ebf nh\u01b0 th\u1ebf n\u00e0o v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u01b0\u1ee3t xa d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o.<\/li>\n
        • \u0110\u1ea3m b\u1ea3o t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o<\/strong> c\u1ee7a b\u1ea1n s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o. B\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng, v\u00ec v\u1eady h\u00e3y l\u00e0m cho qu\u1ea3ng c\u00e1o<\/strong> c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y ‘kh\u00e1c bi\u1ec7t’ so v\u1edbi nh\u1eefng g\u00ec kh\u00e1ch quen nh\u00ecn th\u1ea5y.<\/li>\n
        • Trong tin nh\u1eafn c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb b\u1ea1n cung c\u1ea5p h\u01a1n l\u00e0 gi\u00e1 c\u1ea3. Kh\u00e1ch sang tr\u1ecdng s\u1ebd s\u1eb5n l\u00f2ng chi th\u00eam m\u1ed9t ch\u00fat n\u1ebfu h\u1ecd bi\u1ebft h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c th\u01b0\u1edfng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 th\u1ecfa m\u00e3n ho\u1eb7c kh\u00e1c th\u01b0\u1eddng. Th\u00eam v\u00e0o \u0111\u00f3, th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p gi\u1ea3m gi\u00e1 c\u00f3 nguy c\u01a1 l\u00e0m m\u1ea5t gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
        • Thi\u1ebft l\u1eadp m\u1ed9t c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n v\u1edbi m\u1ed7i qu\u1ea3ng c\u00e1o<\/strong> b\u1ea1n ch\u1ea1y, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt c\u00e1c tr\u1ea3i nghi\u1ec7m, ti\u1ec7n nghi ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng menu c\u1ee5 th\u1ec3 m\u00e0 ch\u1ec9 kh\u00e1ch \u1edf kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c.<\/li>\n
        • Thi\u1ebft l\u1eadp m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ea3m th\u1ea5y \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft theo nh\u1eefng c\u00e1ch \u0111\u1ed9c \u0111\u00e1o.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Qu\u1ea3ng C\u00e1o Kh\u00e1ch S\u1ea1n: C\u00e1c V\u00ed D\u1ee5 Qu\u1ea3ng C\u00e1o Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 g\u00ec? Qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ch\u00ednh \u0111\u1ec3 m\u1ed9t kh\u00e1ch s\u1ea1n t\u1ea1o ra doanh thu. \u0110\u00f3 l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing trong \u0111\u00f3 kh\u00e1ch s\u1ea1n tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u […]<\/p>\n","protected":false},"author":1,"featured_media":444795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444800"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444795"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}