{"id":444725,"date":"2025-02-20T13:07:52","date_gmt":"2025-02-20T13:07:52","guid":{"rendered":"https:\/\/otavietnam.com\/bi-quyet-dat-phong-khach-san-mua-le-hoi-hieu-qua-nhat\/"},"modified":"2025-02-20T13:07:52","modified_gmt":"2025-02-20T13:07:52","slug":"bi-quyet-dat-phong-khach-san-mua-le-hoi-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-dat-phong-khach-san-mua-le-hoi-hieu-qua-nhat\/","title":{"rendered":"B\u00ed quy\u1ebft \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00f9a l\u1ec5 h\u1ed9i hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"

B\u00ed Quy\u1ebft \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 Cho M\u00f9a L\u1ec5 H\u1ed9i<\/h1>\n

M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n thu h\u00fat kh\u00e1ch du l\u1ecbch v\u00e0 t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng trong m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n

T\u1ed5ng Quan V\u1ec1 \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n M\u00f9a L\u1ec5 H\u1ed9i<\/h2>\n

\u0110\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00f9a l\u1ec5 h\u1ed9i<\/strong> l\u00e0 vi\u1ec7c \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc cho k\u1ef3 ngh\u1ec9, l\u1ec5 t\u1ebft ho\u1eb7c c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t kh\u00e1c. Du kh\u00e1ch th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng s\u1edbm \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f3 ch\u1ed7 \u1edf \u01b0ng \u00fd v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng h\u1ebft ph\u00f2ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng.<\/p>\n

\"\u0110\u1eb7t<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n, vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c \u0111\u1eb7t ph\u00f2ng trong m\u00f9a l\u1ec5 h\u1ed9i l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m su\u00f4n s\u1ebb t\u1eeb khi \u0111\u1eb7t ph\u00f2ng cho \u0111\u1ebfn khi tr\u1ea3 ph\u00f2ng. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA) \u0111\u00e3 gi\u00fap quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n, cho ph\u00e9p du kh\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 ho\u00e0n h\u1ea3o ch\u1ec9 v\u1edbi v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n

\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1edf h\u1eefu ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 l\u01b0\u1ee3ng l\u1edbn c\u00e1c \u0111\u1eb7t ph\u00f2ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a cao \u0111i\u1ec3m.<\/p>\n

Ba K\u1ef3 V\u1ecdng H\u00e0ng \u0110\u1ea7u C\u1ee7a Kh\u00e1ch Du L\u1ecbch V\u1ec1 \u0110\u1eb7t Ph\u00f2ng M\u00f9a L\u1ec5 H\u1ed9i<\/h2>\n

Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb American Express, c\u00f3 t\u1ef1a \u0111\u1ec1 “T\u01b0\u01a1ng Lai c\u1ee7a Du L\u1ecbch”, ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u00f3ng g\u00f3p v\u00e0o tr\u1ea3i nghi\u1ec7m du l\u1ecbch hi\u1ec7n \u0111\u1ea1i c\u1ee7a kh\u00e1ch du l\u1ecbch l\u00e0: C\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf v\u1edbi con ng\u01b0\u1eddi v\u00e0 s\u1eb5n s\u00e0ng linh ho\u1ea1t. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n

1. Tr\u1ea3i Nghi\u1ec7m Du L\u1ecbch C\u00e1 Nh\u00e2n H\u00f3a<\/h3>\n

H\u01a1n 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c American Express kh\u1ea3o s\u00e1t cho bi\u1ebft tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u00fd ngh\u0129a c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 m\u1ed9t chuy\u1ebfn \u0111i, v\u00e0 63% cho bi\u1ebft h\u1ecd s\u1ebd \u1ee7ng h\u1ed9 m\u1ed9t kh\u00e1ch s\u1ea1n ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch kh\u00e1c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n

Yana Gutierrez, ph\u00f3 ch\u1ee7 t\u1ecbch, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ea1ng l\u01b0\u1edbi du l\u1ecbch \u0111\u1ea1i di\u1ec7n c\u1ee7a American Express Travel, cho bi\u1ebft: “Ng\u00e0y nay, kh\u00e1ch du l\u1ecbch r\u1ea5t \u0111a d\u1ea1ng v\u00e0 th\u00e1o v\u00e1t, v\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y.”<\/p>\n

“D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i tin r\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a ch\u00fang ta s\u1ebd ph\u00e1t tri\u1ec3n n\u1ebfu ch\u00fang ta ti\u1ebfp t\u1ee5c t\u1eadp trung t\u00e0i n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 cung c\u1ea5p cho h\u1ecd s\u1ef1 k\u1ebft n\u1ed1i \u2013 v\u1edbi con ng\u01b0\u1eddi, tr\u1ea3i nghi\u1ec7m \u2013 m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm.”<\/p>\n

\"\u0110\u1eb7t<\/p>\n

2. T\u01b0\u01a1ng T\u00e1c Gi\u1eefa Con Ng\u01b0\u1eddi V\u00e0 C\u00f4ng Ngh\u1ec7<\/h3>\n

M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi, kh\u00e1ch du l\u1ecbch cho bi\u1ebft s\u1ef1 ti\u1ebfp x\u00fac c\u1ee7a con ng\u01b0\u1eddi s\u1ebd l\u00e0 kh\u00eda c\u1ea1nh t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch kh\u00f3 qu\u00ean v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1ed1t.<\/p>\n

G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf Hoa K\u1ef3 (92%) cho bi\u1ebft vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t chuy\u00ean gia du l\u1ecbch, ho\u00e0n to\u00e0n ho\u1eb7c m\u1ed9t ph\u1ea7n, \u0111\u00e3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, 88% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi t\u1eeb V\u01b0\u01a1ng qu\u1ed1c Anh th\u00edch \u0111\u1eb7t kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi trong khi \u0111i du l\u1ecbch.<\/p>\n

Kh\u00e1ch du l\u1ecbch cho bi\u1ebft h\u1ecd tin r\u1eb1ng c\u00f4ng ngh\u1ec7 gi\u00fap th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 du l\u1ecbch th\u00f4ng th\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec3m \u0111\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 khi h\u1ecd truy c\u1eadp c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd.<\/p>\n

H\u1ecd c\u0169ng cho bi\u1ebft m\u1ed9t chuy\u00ean gia du l\u1ecbch \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 nh\u1eefng th\u0103ng tr\u1ea7m v\u1ec1 c\u1ea3m x\u00fac c\u1ee7a tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9, v\u00ed d\u1ee5 nh\u01b0 h\u00e0nh l\u00fd b\u1ecb m\u1ea5t ho\u1eb7c gi\u00fap n\u00e2ng cao h\u00e0nh tr\u00ecnh trong m\u1ed9t chuy\u1ebfn \u0111i.<\/p>\n

B\u00e1o c\u00e1o \u0111\u00e3 \u0111\u00e1nh d\u1ea5u ng\u00e0nh kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang n\u1ed7 l\u1ef1c t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap cung c\u1ea5p d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n. C\u00e1c quy tr\u00ecnh nh\u01b0 nh\u1eadn ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 ph\u00f2ng s\u1ebd ng\u00e0y c\u00e0ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, cho ph\u00e9p nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch.<\/p>\n

Nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00edch h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00f4ng c\u1ee5 \u0111\u1eb7t ph\u00f2ng c\u1ee7a SiteMinder, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u01b0\u1edbc khi \u0111\u1ebfn v\u00e0 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch sau khi r\u1eddi \u0111i. V\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a m\u00e0 kh\u00e1ch du l\u1ecbch ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u1edf \u0111\u00e2y, v\u00ec c\u00e1c email ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh b\u1edfi kh\u00e1ch s\u1ea1n, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p th\u1ef1c s\u1ef1 n\u00f3i l\u00ean v\u1edbi kh\u00e1ch.<\/p>\n

3. K\u1ebft H\u1ee3p Du L\u1ecbch Sang Tr\u1ecdng V\u00e0 Ti\u1ebft Ki\u1ec7m<\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft chi ph\u00ed c\u1ee7a m\u1ed9t k\u1ef3 ngh\u1ec9 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n \u2013 h\u01a1n 70% millennials \u1edf Hoa K\u1ef3 \u0111\u1ed3ng \u00fd, ti\u1ebfp theo l\u00e0 58% Gen Xers, 49% baby boomers v\u00e0 45% kh\u00e1ch du l\u1ecbch l\u1edbn tu\u1ed5i.<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi \u0111i ngh\u1ec9 n\u00e0y n\u00f3i v\u1edbi American Express r\u1eb1ng trong t\u01b0\u01a1ng lai, h\u1ecd s\u1ebd t\u00ecm c\u00e1ch \u0111i du l\u1ecbch theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh, ngay c\u1ea3 khi \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 k\u1ebft h\u1ee3p c\u00e1c th\u00e1i c\u1ef1c sang tr\u1ecdng v\u00e0 ti\u1ebft ki\u1ec7m trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m k\u1ef3 ngh\u1ec9.<\/p>\n

B\u00ed Quy\u1ebft T\u0103ng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Tuy\u1ebfn Cho M\u00f9a L\u1ec5 H\u1ed9i<\/h2>\n

C\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng kh\u00e1ch du l\u1ecbch kh\u00e1c tr\u01b0\u1edbc, trong v\u00e0 sau k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd. Tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c \u2013 v\u00e0 th\u01b0\u1eddng th\u00ec h\u1ecd ho\u00e0n to\u00e0n xa l\u1ea1.<\/p>\n

Vi\u1ec7c \u0111\u1eb7t m\u1ed9t chuy\u1ebfn \u0111i \u0111ang ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u khi kh\u00e1ch du l\u1ecbch \u0111\u00e1nh gi\u00e1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa x\u1ebfp h\u1ea1ng sao, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng k\u1ef3 ngh\u1ec9 c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn.<\/p>\n

1. S\u1eed D\u1ee5ng C\u00e1c Trang So S\u00e1nh Gi\u00e1<\/h3>\n

C\u00e1c trang so s\u00e1nh gi\u00e1 \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c trao quy\u1ec1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ee9c s\u1eed d\u1ee5ng \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 r\u1ea5t cao. C\u00e1c trang web nh\u01b0 Trivago v\u00e0 Skyscanner \u0111ang tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng (l\u1ea7n l\u01b0\u1ee3t l\u00e0 68% v\u00e0 42% so v\u1edbi n\u0103m tr\u01b0\u1edbc) v\u00e0 m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Momondo d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng trang web so s\u00e1nh s\u1ebd t\u0103ng h\u01a1n 40% v\u00e0o n\u0103m 2017.<\/p>\n

2. M\u00f4 H\u00ecnh CPC (Cost-Per-Click)<\/h3>\n

Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn trong ng\u00e0nh c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd khi h\u1ecd \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c c\u1ee7a ng\u00e0nh du l\u1ecbch. TripAdvisor, m\u1ed9t trong nh\u1eefng trang web du l\u1ecbch l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 225 tri\u1ec7u \u0111\u00e1nh gi\u00e1, \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t ch\u1ee9c n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u00f3 t\u00ean l\u00e0 TripConnect Cost-Per-Click, mang \u0111\u1ebfn cho c\u00e1c kh\u00e1ch s\u1ea1n c\u01a1 h\u1ed9i t\u1ea1o ra c\u00e1c \u0111\u1eb7t ph\u00f2ng hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed.<\/p>\n

Kh\u00e1ch du l\u1ecbch gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 nhanh ch\u00f3ng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng tr\u1ef1c ti\u1ebfp trong TripAdvisor. S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Cost-Per-Click (CPC), ch\u1ee7 s\u1edf h\u1eefu ch\u1ed7 \u1edf c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp v\u00e0 thu h\u00fat kh\u00e1ch truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 hoa h\u1ed3ng.<\/p>\n

\"H\u01b0\u1edbng<\/p>\n

3. C\u1ea3i Thi\u1ec7n Danh Ti\u1ebfng Kh\u00e1ch S\u1ea1n<\/h3>\n

Danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a Google, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean OTA, s\u1ef1 ti\u1ebfp nh\u1eadn c\u1ee7a c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh, hay th\u1eadm ch\u00ed l\u00e0 truy\u1ec1n mi\u1ec7ng th\u00f4ng th\u01b0\u1eddng, m\u1ed9t danh ti\u1ebfng k\u00e9m (ngay c\u1ea3 m\u1ed9t danh ti\u1ebfng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c) c\u00f3 th\u1ec3 nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u00f3 th\u1eadm ch\u00ed c\u00f2n quan tr\u1ecdng h\u01a1n gi\u00e1 c\u1ea3.<\/p>\n

\u0110\u00e2y l\u00e0 \u00fd c\u1ee7a ch\u00fang t\u00f4i. Kh\u00e1ch kh\u00f4ng nh\u1ea5t thi\u1ebft lu\u00f4n t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t, thay v\u00e0o \u0111\u00f3 ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u c\u00f3 s\u1eb5n n\u00e0y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb \u0111\u1ed3ng ti\u1ec1n. Kh\u1ea3o s\u00e1t c\u1ee7a Deloitte ti\u1ebft l\u1ed9 r\u1eb1ng tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a kh\u00e1ch (47%), c\u0169ng nh\u01b0 danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n (38%), \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng ti\u1ebfp theo khi ch\u1ecdn \u0111\u1eb7t ph\u00f2ng v\u1edbi m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3.<\/p>\n

4. T\u1eadn D\u1ee5ng M\u1ea1ng X\u00e3 H\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 m\u1ed9t m\u1eaft x\u00edch quan tr\u1ecdng trong nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n, nh\u01b0ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 ch\u1ee9ng minh c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean m\u1ea1nh m\u1ebd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi ng\u00e0nh du l\u1ecbch. M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Skyscanner (\u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong b\u00e1o c\u00e1o Deloitte n\u0103m 2023) cho th\u1ea5y kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch du l\u1ecbch \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb n\u1ed9i dung h\u1ecd \u0111\u00e3 th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Sau \u0111\u00f3, th\u00eam v\u00e0o th\u1ebf h\u1ec7 kh\u00e1ch du l\u1ecbch m\u1edbi. G\u1ea7n 40% kh\u00e1ch du l\u1ecbch thu\u1ed9c th\u1ebf h\u1ec7 Z s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho k\u1ef3 ngh\u1ec9 c\u1ee7a h\u1ecd (so v\u1edbi ch\u1ec9 29% c\u00e1c th\u1ebf h\u1ec7 c\u0169 h\u01a1n). Tr\u00ean th\u1ef1c t\u1ebf, g\u1ea7n 20% th\u1ebf h\u1ec7 Z theo d\u00f5i m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1ec1 du l\u1ecbch v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n th\u00f4ng tin t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh v\u00e0 m\u1ed9t t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn ng\u1eabu nhi\u00ean nh\u01b0 m\u1ed9t ngu\u1ed3n ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n? M\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean Instagram, Facebook ho\u1eb7c TikTok, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c \u0111\u1eb7t ph\u00f2ng c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

5. S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i Ho\u1eb7c \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t<\/h3>\n

Cung c\u1ea5p gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t ph\u1ea7n l\u00e2u \u0111\u1eddi c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. Tr\u00ean th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ed9t ph\u1ea7n ba kh\u00e1ch du l\u1ecbch s\u1ebd kh\u00f4ng bao gi\u1edd mua m\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n.<\/p>\n

B\u1eb1ng c\u00e1ch c\u00e2n b\u1eb1ng l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n t\u1eeb gi\u1ea3m gi\u00e1 v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c tr\u00e1nh hoa h\u1ed3ng OTA, ch\u1ee7 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u \u0111\u1eb7t ph\u00f2ng h\u01a1n \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n.<\/p>\n

Kh\u00f4ng ch\u1eafc n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3? M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb n\u0103m 2022 \u0111\u00e3 so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c gi\u1ea3m gi\u00e1 theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m so v\u1edbi ph\u00ed khu ngh\u1ec9 d\u01b0\u1ee1ng mi\u1ec5n ph\u00ed. Gi\u1ea3m gi\u00e1 theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m tr\u00ean ph\u00f2ng t\u1ed1t h\u01a1n.<\/p>\n

\"H\u01b0\u1edbng<\/p>\n

6. T\u1ea1o C\u00e1c G\u00f3i D\u00e0nh Ri\u00eang Cho M\u00f9a L\u1ec5 H\u1ed9i<\/h3>\n

C\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n n\u00e2ng cao s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh n\u00ean xem x\u00e9t vi\u1ec7c t\u1ea1o ra c\u00e1c g\u00f3i d\u00e0nh ri\u00eang cho k\u1ef3 ngh\u1ec9, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7t ph\u00f2ng k\u1ef3 ngh\u1ec9 theo nh\u00f3m.<\/p>\n

V\u00ed d\u1ee5: \u0110\u1eb7t ph\u00f2ng Gi\u00e1ng sinh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khu\u1ebfch \u0111\u1ea1i b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c g\u00f3i ph\u1ee5c v\u1ee5 cho c\u00e1c gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 \u0111i du l\u1ecbch c\u00f9ng nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3m gi\u00e1 theo nh\u00f3m, c\u00e1c s\u1ef1 ki\u1ec7n theo ch\u1ee7 \u0111\u1ec1 l\u1ec5 h\u1ed9i v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng chung cho ph\u00e9p kh\u00e1ch c\u00f9ng nhau k\u1ef7 ni\u1ec7m tinh th\u1ea7n ng\u00e0y l\u1ec5.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1eadp nh\u1eadt chi ti\u1ebft ph\u00f2ng \u0111\u1ec3 ph\u1ea3n \u00e1nh t\u1ed1t h\u01a1n c\u00e1c m\u00f9a l\u1ec5. H\u00ecnh \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, chuy\u1ebfn tham quan \u1ea3o v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1eb7t ph\u00f2ng Gi\u00e1ng sinh c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch ti\u1ec1m n\u0103ng m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m l\u1ec5 h\u1ed9i \u0111ang ch\u1edd \u0111\u1ee3i h\u1ecd.<\/p>\n

K\u1ebft Lu\u1eadn<\/h2>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 cho m\u00f9a l\u1ec5 h\u1ed9i \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c hi\u1ec3u r\u00f5 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng b\u00ed quy\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y, kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i trong m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n

\u0110\u1eebng qu\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t trang web chuy\u00ean nghi\u1ec7p, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 thu h\u00fat.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00ed Quy\u1ebft \u0110\u1eb7t Ph\u00f2ng Kh\u00e1ch S\u1ea1n Tr\u1ef1c Tuy\u1ebfn Hi\u1ec7u Qu\u1ea3 Cho M\u00f9a L\u1ec5 H\u1ed9i M\u00f9a l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n thu h\u00fat kh\u00e1ch du l\u1ecbch v\u00e0 t\u0103ng doanh thu. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 […]<\/p>\n","protected":false},"author":1,"featured_media":444720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444725"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444720"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}