{"id":444554,"date":"2025-02-19T12:02:52","date_gmt":"2025-02-19T12:02:52","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-dinh-gia-khach-san-tranh-sai-lam-toi-uu-loi-nhuan\/"},"modified":"2025-02-19T12:02:52","modified_gmt":"2025-02-19T12:02:52","slug":"chien-luoc-dinh-gia-khach-san-tranh-sai-lam-toi-uu-loi-nhuan","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-dinh-gia-khach-san-tranh-sai-lam-toi-uu-loi-nhuan\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n: Tr\u00e1nh Sai L\u1ea7m, T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"<h1>Nh\u1eefng Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p Trong Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c<\/h1>\n<div>\n<h2>Gi\u1edbi Thi\u1ec7u<\/h2>\n<p>B\u1ea1n c\u00f3 \u0111ang \u0111\u1eb7t gi\u00e1 \u0111\u00fang cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh kh\u00f4ng? Cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t nh\u00e0 ngh\u1ec9 nh\u1ecf xinh hay m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 <strong>t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/strong>. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ch\u1ec9 ra ba sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c ch\u1ee7 kh\u00e1ch s\u1ea1n th\u01b0\u1eddng m\u1eafc ph\u1ea3i trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh.<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-59828-1.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n\" \/>\n  <\/div>\n<div>\n<h2>Sai L\u1ea7m #1: Thi\u1ebfu M\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 R\u00f5 R\u00e0ng<\/h2>\n<p>M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 nhi\u1ec1u kh\u00e1ch s\u1ea1n m\u1eafc ph\u1ea3i l\u00e0 <strong>kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee5 th\u1ec3<\/strong>. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ng\u1eabu nhi\u00ean m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/p>\n<h3>C\u00e1c Y\u1ebfu T\u1ed1 C\u1ea7n Xem X\u00e9t Trong Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/h3>\n<p>\u0110\u1eebng ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 duy nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng:<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y (Occupancy Rate):<\/strong> T\u1ef7 l\u1ec7 ph\u00f2ng \u0111\u01b0\u1ee3c thu\u00ea s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn gi\u00e1 ph\u00f2ng. Khi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/li>\n<li><strong>Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 theo d\u00f5i gi\u00e1 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, \u0111\u1eebng ch\u1ec9 sao ch\u00e9p m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng.<\/li>\n<li><strong>M\u00f9a v\u1ee5 v\u00e0 s\u1ef1 ki\u1ec7n:<\/strong> Gi\u00e1 ph\u00f2ng n\u00ean thay \u0111\u1ed5i theo m\u00f9a cao \u0111i\u1ec3m, m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t di\u1ec5n ra t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng:<\/strong> \u0110\u1ea3m b\u1ea3o gi\u00e1 ph\u00f2ng \u0111\u1ee7 \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt n\u00e0o? Gi\u00e1 ph\u00f2ng n\u00ean ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/li>\n<\/ul>\n<p>Nhi\u1ec1u kh\u00e1ch s\u1ea1n ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 ho\u1eb7c t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1. \u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn. B\u1ea1n c\u1ea7n <strong>k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau<\/strong> \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 c\u1ea1nh tranh.<\/p>\n<\/p><\/div>\n<div>\n<h2>Sai L\u1ea7m #2: B\u1ecf Qu\u00ean Chi\u1ebfn L\u01b0\u1ee3c B\u00e1n Th\u00eam (Upselling)<\/h2>\n<p>Khi kh\u00e1ch \u0111\u00e3 \u0111\u1eb7t ph\u00f2ng t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111\u00f3 ch\u1ec9 l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed1i quan h\u1ec7. B\u1ea1n c\u1ea7n ngh\u0129 \u0111\u1ebfn vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <strong>t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i l\u01b0\u1ee3t \u0111\u1eb7t ph\u00f2ng th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c b\u00e1n th\u00eam.<\/p>\n<h3>T\u1ea1i Sao Upselling L\u1ea1i Quan Tr\u1ecdng?<\/h3>\n<ul>\n<li><strong>T\u0103ng doanh thu:<\/strong> B\u00e1n th\u00eam c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m gi\u00fap t\u0103ng doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t k\u1ef3 ngh\u1ec9 \u0111\u00e1ng nh\u1edb v\u00e0 h\u00e0i l\u00f2ng h\u01a1n.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i:<\/strong> Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n<h3>C\u00e1c D\u1ecbch V\u1ee5 Upselling Ph\u1ed5 Bi\u1ebfn<\/h3>\n<ul>\n<li><strong>Spa v\u00e0 massage:<\/strong> Cung c\u1ea5p c\u00e1c li\u1ec7u ph\u00e1p th\u01b0 gi\u00e3n v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/li>\n<li><strong>Thu\u00ea thi\u1ebft b\u1ecb:<\/strong> Cho thu\u00ea xe \u0111\u1ea1p \u0111i\u1ec7n, xe m\u00e1y ho\u1eb7c c\u00e1c thi\u1ebft b\u1ecb th\u1ec3 thao kh\u00e1c.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng:<\/strong> B\u00e1n c\u00e1c g\u00f3i \u0103n s\u00e1ng, \u0103n tr\u01b0a ho\u1eb7c \u0103n t\u1ed1i t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li><strong>N\u00e2ng c\u1ea5p ph\u00f2ng:<\/strong> M\u1eddi kh\u00e1ch n\u00e2ng c\u1ea5p l\u00ean c\u00e1c lo\u1ea1i ph\u00f2ng cao c\u1ea5p h\u01a1n v\u1edbi nhi\u1ec1u ti\u1ec7n nghi h\u01a1n.<\/li>\n<li><strong>Tour du l\u1ecbch:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c tour du l\u1ecbch kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<h3>\u0110\u00e0o T\u1ea1o Nh\u00e2n Vi\u00ean B\u00e1n Th\u00eam<\/h3>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n th\u00eam hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n <strong>\u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/strong> \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 giao ti\u1ebfp v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. Nh\u00e2n vi\u00ean c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch s\u1ea1n cung c\u1ea5p, c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch gi\u1edbi thi\u1ec7u ch\u00fang m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn.<\/p>\n<\/p><\/div>\n<div>\n<h2>Sai L\u1ea7m #3: \u00c1p D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i Quanh N\u0103m<\/h2>\n<p>Nhi\u1ec1u kh\u00e1ch s\u1ea1n cho r\u1eb1ng vi\u1ec7c cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 li\u00ean t\u1ee5c s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn c\u00f3 th\u1ec3 <strong>\u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n.<\/p>\n<h3>Khuy\u1ebfn M\u00e3i N\u00ean \u0110\u01b0\u1ee3c S\u1eed D\u1ee5ng M\u1ed9t C\u00e1ch Chi\u1ebfn L\u01b0\u1ee3c<\/h3>\n<p>Khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y trong ng\u1eafn h\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m ho\u1eb7c khi b\u1ea1n c\u1ea7n l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng quen v\u1edbi vi\u1ec7c tr\u1ea3 gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn v\u1ec1 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>Khi N\u00e0o N\u00ean S\u1eed D\u1ee5ng Khuy\u1ebfn M\u00e3i?<\/h3>\n<ul>\n<li><strong>M\u00f9a th\u1ea5p \u0111i\u1ec3m:<\/strong> \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng trong nh\u1eefng th\u1eddi \u0111i\u1ec3m v\u1eafng kh\u00e1ch.<\/li>\n<li><strong>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t:<\/strong> \u0110\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi:<\/strong> \u0110\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n nghi m\u1edbi c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n<li><strong>X\u1eed l\u00fd ph\u00f2ng tr\u1ed1ng:<\/strong> \u0110\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng c\u00f2n tr\u1ed1ng v\u00e0o ph\u00fat ch\u00f3t.<\/li>\n<\/ul>\n<h3>T\u1eadp Trung V\u00e0o Gi\u00e1 Tr\u1ecb Thay V\u00ec Gi\u1ea3m Gi\u00e1<\/h3>\n<p>Thay v\u00ec li\u00ean t\u1ee5c gi\u1ea3m gi\u00e1, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c <strong>cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1<\/strong> cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, n\u00e2ng c\u1ea5p ti\u1ec7n nghi, ho\u1eb7c cung c\u1ea5p c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb.<\/p>\n<\/p><\/div>\n<div>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft<\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang theo th\u1eddi gian. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng b\u01b0\u1edbc:<\/p>\n<h3>1. Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng v\u00e0 \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1. B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5:<\/p>\n<ul>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/strong> Ai l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n g\u00ec? H\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau ti\u1ec1n cho m\u1ed9t \u0111\u00eam ngh\u1ec9 t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n?<\/li>\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n:<\/strong> H\u1ecd l\u00e0 ai? H\u1ecd cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 g\u00ec? Gi\u00e1 c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau? \u0110i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li><strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> Th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi n\u00e0o \u0111ang n\u1ed5i l\u00ean?<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y th\u00f4ng qua nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn:<\/strong> T\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean c\u00e1c trang web du l\u1ecbch, di\u1ec5n \u0111\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng:<\/strong> H\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c.<\/li>\n<li><strong>Tham gia c\u00e1c s\u1ef1 ki\u1ec7n ng\u00e0nh:<\/strong> G\u1eb7p g\u1ee1 v\u00e0 trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c m\u1edbi.<\/li>\n<\/ul>\n<h3>2. X\u00e1c \u0110\u1ecbnh Chi Ph\u00ed Ho\u1ea1t \u0110\u1ed9ng<\/h3>\n<p>\u0110\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n. Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong> Chi ph\u00ed thu\u00ea nh\u00e0, ti\u1ec1n l\u01b0\u01a1ng nh\u00e2n vi\u00ean, chi ph\u00ed b\u1ea3o tr\u00ec, chi ph\u00ed marketing, v.v.<\/li>\n<li><strong>Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i:<\/strong> Chi ph\u00ed \u0111i\u1ec7n n\u01b0\u1edbc, chi ph\u00ed gi\u1eb7t l\u00e0, chi ph\u00ed v\u1eadt t\u01b0 ti\u00eau hao, v.v.<\/li>\n<\/ul>\n<p>H\u00e3y t\u00ednh to\u00e1n t\u1ed5ng chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0 chia cho s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f3 s\u1eb5n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi ph\u00ed trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u c\u1ea7n thi\u1ebft \u0111\u1ec3 trang tr\u1ea3i chi ph\u00ed v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n<h3>3. Thi\u1ebft L\u1eadp C\u00e1c M\u1ee9c Gi\u00e1 C\u01a1 B\u1ea3n<\/h3>\n<p>D\u1ef1a tr\u00ean th\u00f4ng tin b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c m\u1ee9c gi\u00e1 c\u01a1 b\u1ea3n cho c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li><strong>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed:<\/strong> T\u00ednh to\u00e1n chi ph\u00ed trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng v\u00e0 c\u1ed9ng th\u00eam m\u1ed9t kho\u1ea3n l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/li>\n<li><strong>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> \u0110\u1eb7t gi\u00e1 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb:<\/strong> X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c l\u01b0u tr\u00fa t\u1ea1i kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u0111\u00f3.<\/li>\n<\/ul>\n<h3>4. \u0110i\u1ec1u Ch\u1ec9nh Gi\u00e1 Theo Th\u1eddi Gian<\/h3>\n<p>Gi\u00e1 ph\u00f2ng c\u1ee7a b\u1ea1n kh\u00f4ng n\u00ean c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu (revenue management) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:<\/strong> T\u0103ng gi\u00e1 khi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao v\u00e0 gi\u1ea3m gi\u00e1 khi t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y th\u1ea5p.<\/li>\n<li><strong>Th\u1eddi gian \u0111\u1eb7t ph\u00f2ng:<\/strong> T\u0103ng gi\u00e1 khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng g\u1ea7n ng\u00e0y \u0111\u1ebfn v\u00e0 gi\u1ea3m gi\u00e1 khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u01b0\u1edbc nhi\u1ec1u ng\u00e0y.<\/li>\n<li><strong>S\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t:<\/strong> T\u0103ng gi\u00e1 trong c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t di\u1ec5n ra t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<p>H\u00e3y theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 t\u00ecm ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h3>5. Cung C\u1ea5p C\u00e1c G\u00f3i D\u1ecbch V\u1ee5<\/h3>\n<p>Cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n. C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>G\u00f3i \u0103n s\u00e1ng:<\/strong> Bao g\u1ed3m b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>G\u00f3i spa:<\/strong> Bao g\u1ed3m c\u00e1c li\u1ec7u ph\u00e1p spa v\u00e0 massage.<\/li>\n<li><strong>G\u00f3i tham quan:<\/strong> Bao g\u1ed3m c\u00e1c tour du l\u1ecbch kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li><strong>G\u00f3i gia \u0111\u00ecnh:<\/strong> Bao g\u1ed3m c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho gia \u0111\u00ecnh c\u00f3 tr\u1ebb em.<\/li>\n<\/ul>\n<p>H\u00e3y thi\u1ebft k\u1ebf c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<h3>6. X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 V\u1edbi Kh\u00e1ch H\u00e0ng<\/h3>\n<p>X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u00e0 t\u0103ng doanh thu cho kh\u00e1ch s\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc:<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ch\u0103m s\u00f3c.<\/li>\n<li><strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> H\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<li><strong>T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong> Th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1eb1ng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li><strong>Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul><\/div>\n<div>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>\u0110\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c. B\u1eb1ng c\u00e1ch tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 <strong>t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/strong> v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n<p>Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng, qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c tin t\u1ee9c m\u1edbi nh\u1ea5t trong ng\u00e0nh kh\u00e1ch s\u1ea1n, h\u00e3y theo d\u00f5i ch\u00fang t\u00f4i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i trong c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo!<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng Sai L\u1ea7m Th\u01b0\u1eddng G\u1eb7p Trong Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n v\u00e0 C\u00e1ch Kh\u1eafc Ph\u1ee5c Gi\u1edbi Thi\u1ec7u B\u1ea1n c\u00f3 \u0111ang \u0111\u1eb7t gi\u00e1 \u0111\u00fang cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh kh\u00f4ng? Cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t nh\u00e0 ngh\u1ec9 nh\u1ecf xinh hay m\u1ed9t kh\u00e1ch s\u1ea1n sang tr\u1ecdng, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444554"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444553"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}