{"id":444548,"date":"2025-02-19T11:02:41","date_gmt":"2025-02-19T11:02:41","guid":{"rendered":"https:\/\/otavietnam.com\/revpar-va-dinh-gia-linh-hoat-bi-quyet-tang-doanh-thu-khach-san\/"},"modified":"2025-02-19T11:02:41","modified_gmt":"2025-02-19T11:02:41","slug":"revpar-va-dinh-gia-linh-hoat-bi-quyet-tang-doanh-thu-khach-san","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/revpar-va-dinh-gia-linh-hoat-bi-quyet-tang-doanh-thu-khach-san\/","title":{"rendered":"RevPAR v\u00e0 \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t: B\u00ed Quy\u1ebft T\u0103ng Doanh Thu Kh\u00e1ch S\u1ea1n"},"content":{"rendered":"<h1>\u0110\u1ecbnh Gi\u00e1 Ph\u00f2ng Kh\u00e1ch S\u1ea1n Th\u00f4ng Minh: RevPAR v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h1>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAR v\u00e0 T\u1ea7m Quan Tr\u1ecdng trong Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n<\/h2>\n<p>\n    Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh l\u00e0<br \/>\n    <strong\n      ><span style=\"color: red\"\n        >RevPAR (Revenue Per Available Room) &#8211; Doanh thu tr\u00ean m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n<\/span\n      ><\/strong\n    >. RevPAR kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 doanh thu, m\u00e0 c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u00fap \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng l\u1ea5p \u0111\u1ea7y ph\u00f2ng v\u00e0 m\u1ee9c gi\u00e1 trung b\u00ecnh m\u00e0 kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o kh\u00e1i ni\u1ec7m RevPAR, c\u00e1ch t\u00ednh to\u00e1n, t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t (dynamic pricing)<\/span><\/strong\n    ><br \/>\n    \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu kh\u00e1ch s\u1ea1n.\n  <\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-21797.png\" alt=\"RevPAR v\u00e0 \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t\" \/><\/p>\n<h3>RevPAR l\u00e0 g\u00ec?<\/h3>\n<p>\n    RevPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh trong ng\u00e0nh kh\u00e1ch s\u1ea1n. N\u00f3 cho bi\u1ebft trung b\u00ecnh m\u1ed7i ph\u00f2ng c\u00f3 s\u1eb5n trong kh\u00e1ch s\u1ea1n t\u1ea1o ra bao nhi\u00eau doanh thu, b\u1ea5t k\u1ec3 ph\u00f2ng \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c thu\u00ea hay kh\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 RevPAR kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh gi\u00e1 ph\u00f2ng m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n.\n  <\/p>\n<h4>C\u00f4ng th\u1ee9c t\u00ednh RevPAR:<\/h4>\n<p>\n    C\u00f3 hai c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 t\u00ednh RevPAR:\n  <\/p>\n<ul>\n<li>\n      <strong>C\u00e1ch 1:<\/strong> RevPAR = T\u1ed5ng doanh thu ph\u00f2ng \/ T\u1ed5ng s\u1ed1 ph\u00f2ng c\u00f3 s\u1eb5n\n    <\/li>\n<li>\n      <strong>C\u00e1ch 2:<\/strong> RevPAR = Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ADR) x T\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y (Occupancy Rate)\n    <\/li>\n<\/ul>\n<p>\n    V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 100 ph\u00f2ng, t\u1ed5ng doanh thu ph\u00f2ng trong m\u1ed9t \u0111\u00eam l\u00e0 10.000 \u0111\u00f4 la M\u1ef9. RevPAR c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00f3 s\u1ebd l\u00e0 10.000 \/ 100 = 100 \u0111\u00f4 la M\u1ef9. Ho\u1eb7c, n\u1ebfu gi\u00e1 ph\u00f2ng trung b\u00ecnh l\u00e0 120 \u0111\u00f4 la M\u1ef9 v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y l\u00e0 80%, RevPAR s\u1ebd l\u00e0 120 x 80% = 96 \u0111\u00f4 la M\u1ef9.\n  <\/p>\n<h3>T\u1ea7m Quan Tr\u1ecdng c\u1ee7a RevPAR<\/h3>\n<p>\n    RevPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00ec n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n. N\u00f3 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd:\n  <\/p>\n<ul>\n<li>\n      <strong>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong> So s\u00e1nh RevPAR v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c so s\u00e1nh RevPAR theo th\u1eddi gian gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 qu\u1ea3n l\u00fd.\n    <\/li>\n<li>\n      <strong>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1:<\/strong> D\u1ef1a v\u00e0o RevPAR, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu. N\u1ebfu RevPAR th\u1ea5p, c\u00f3 th\u1ec3 c\u1ea7n gi\u1ea3m gi\u00e1 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y. N\u1ebfu RevPAR cao, c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.\n    <\/li>\n<li>\n      <strong>L\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch:<\/strong> RevPAR l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch v\u00e0 d\u1ef1 b\u00e1o doanh thu.\n    <\/li>\n<li>\n      <strong>Thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0:<\/strong> RevPAR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 quan t\u00e2m khi \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n.\n    <\/li>\n<\/ul>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t (Dynamic Pricing)<\/h2>\n<p>\n    <strong\n      ><span style=\"color: red\">\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t (dynamic pricing)<\/span><\/strong\n    ><br \/>\n    l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 gi\u00e1 ph\u00f2ng thay \u0111\u1ed5i li\u00ean t\u1ee5c d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>Cung v\u00e0 c\u1ea7u:<\/strong> Khi nhu c\u1ea7u t\u0103ng cao (v\u00ed d\u1ee5: m\u00f9a cao \u0111i\u1ec3m, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t), gi\u00e1 ph\u00f2ng s\u1ebd t\u0103ng l\u00ean. Khi nhu c\u1ea7u th\u1ea5p (v\u00ed d\u1ee5: m\u00f9a th\u1ea5p \u0111i\u1ec3m, ng\u00e0y trong tu\u1ea7n), gi\u00e1 ph\u00f2ng s\u1ebd gi\u1ea3m xu\u1ed1ng.\n    <\/li>\n<li>\n      <strong>Th\u1eddi gian \u0111\u1eb7t ph\u00f2ng:<\/strong> Gi\u00e1 ph\u00f2ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean khi ng\u00e0y \u0111\u1ebfn g\u1ea7n, \u0111\u1eb7c bi\u1ec7t n\u1ebfu t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y cao.\n    <\/li>\n<li>\n      <strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1ea1nh tranh h\u01a1n.\n    <\/li>\n<li>\n      <strong>D\u1eef li\u1ec7u l\u1ecbch s\u1eed:<\/strong> S\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u1ec1 doanh thu v\u00e0 t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p.\n    <\/li>\n<li>\n      <strong>C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i:<\/strong> Th\u1eddi ti\u1ebft, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng, v\u00e0 t\u00ecnh h\u00ecnh kinh t\u1ebf c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 ph\u00f2ng.\n    <\/li>\n<\/ul>\n<h3>L\u1ee3i \u00edch c\u1ee7a \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n<p>\n    <strong\n      ><span style=\"color: red\">\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch s\u1ea1n, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u1ed1i \u01b0u h\u00f3a doanh thu:<\/strong> B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu trong m\u1ecdi t\u00ecnh hu\u1ed1ng.\n    <\/li>\n<li>\n      <strong>T\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y:<\/strong> Gi\u1ea3m gi\u00e1 ph\u00f2ng trong th\u1eddi gian th\u1ea5p \u0111i\u1ec3m c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng.\n    <\/li>\n<li>\n      <strong>C\u1ea1nh tranh h\u01a1n:<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n.\n    <\/li>\n<li>\n      <strong>C\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho:<\/strong><br \/>\n      <strong\n        ><span style=\"color: red\">\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n      ><br \/>\n      cho ph\u00e9p kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd ph\u00f2ng tr\u1ed1ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u1ea5t doanh thu.\n    <\/li>\n<li>\n      <strong>Ph\u1ea3n \u1ee9ng nhanh v\u1edbi thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho ph\u00e9p kh\u00e1ch s\u1ea1n nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i trong nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.\n    <\/li>\n<\/ul>\n<h3>C\u00e1c Y\u1ebfu T\u1ed1 C\u1ea7n Xem X\u00e9t Khi Tri\u1ec3n Khai \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n<p>\n    M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch, vi\u1ec7c tri\u1ec3n khai<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    c\u0169ng \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea9n tr\u1ecdng v\u00e0 xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1:\n  <\/p>\n<ul>\n<li>\n      <strong>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu:<\/strong> \u0110\u1ea7u t\u01b0 v\u00e0o ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 doanh thu, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c.\n    <\/li>\n<li>\n      <strong>Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p.\n    <\/li>\n<li>\n      <strong>Minh b\u1ea1ch v\u1ec1 gi\u00e1:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 l\u00fd do t\u1ea1i sao gi\u00e1 ph\u00f2ng thay \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.\n    <\/li>\n<li>\n      <strong>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/strong> \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<br \/>\n      <strong\n        ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n      ><br \/>\n      v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng.\n    <\/li>\n<\/ul>\n<h3>C\u00e1c C\u00f4ng C\u1ee5 v\u00e0 Ph\u1ea7n M\u1ec1m H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n<p>\n    Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 kh\u00e1ch s\u1ea1n tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    >, bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>\n      <strong>RateGain:<\/strong> Cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch gi\u00e1 c\u1ea3, qu\u1ea3n l\u00fd doanh thu, v\u00e0 ph\u00e2n ph\u1ed1i k\u00eanh.\n    <\/li>\n<li>\n      <strong>Duetto:<\/strong> M\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd doanh thu tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y, gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng v\u00e0 t\u0103ng doanh thu.\n    <\/li>\n<li>\n      <strong>Ideas Revenue Solutions:<\/strong> Cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3, v\u00e0 qu\u1ea3n l\u00fd doanh thu cho ng\u00e0nh kh\u00e1ch s\u1ea1n.\n    <\/li>\n<li>\n      <strong>Pace Revenue:<\/strong> M\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, ph\u00f9 h\u1ee3p cho c\u00e1c kh\u00e1ch s\u1ea1n nh\u1ecf v\u00e0 v\u1eeba.\n    <\/li>\n<li>\n      <strong>Beyond Pricing:<\/strong> Chuy\u00ean v\u1ec1<br \/>\n      <strong\n        ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n      ><br \/>\n      cho c\u00e1c c\u0103n h\u1ed9 cho thu\u00ea ng\u1eafn h\u1ea1n v\u00e0 nh\u00e0 ngh\u1ec9.\n    <\/li>\n<\/ul>\n<h2>V\u00ed D\u1ee5 V\u1ec1 \u1ee8ng D\u1ee5ng \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t Trong Th\u1ef1c T\u1ebf<\/h2>\n<p>\n    M\u1ed9t kh\u00e1ch s\u1ea1n \u1edf th\u00e0nh ph\u1ed1 bi\u1ec3n nh\u1eadn th\u1ea5y r\u1eb1ng v\u00e0o m\u00f9a h\u00e8, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng c\u1ee7a h\u1ecd lu\u00f4n \u0111\u1ea1t m\u1ee9c cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o cu\u1ed1i tu\u1ea7n. \u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y, h\u1ecd \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    >. H\u1ecd t\u0103ng gi\u00e1 ph\u00f2ng v\u00e0o cu\u1ed1i tu\u1ea7n v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n. H\u1ecd c\u0169ng t\u0103ng gi\u00e1 ph\u00f2ng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng mu\u1ed9n v\u00e0 gi\u1ea3m gi\u00e1 cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng s\u1edbm. K\u1ebft qu\u1ea3 l\u00e0, kh\u00e1ch s\u1ea1n \u0111\u00e3 t\u0103ng doanh thu \u0111\u00e1ng k\u1ec3 m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng.\n  <\/p>\n<p>\n    M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 m\u1ed9t kh\u00e1ch s\u1ea1n g\u1ea7n trung t\u00e2m h\u1ed9i ngh\u1ecb. H\u1ecd nh\u1eadn th\u1ea5y r\u1eb1ng trong th\u1eddi gian di\u1ec5n ra c\u00e1c h\u1ed9i ngh\u1ecb l\u1edbn, nhu c\u1ea7u ph\u00f2ng t\u0103ng cao. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u0103ng gi\u00e1 ph\u00f2ng trong th\u1eddi gian n\u00e0y. H\u1ecd c\u0169ng cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 h\u1ed9i ngh\u1ecb, bao g\u1ed3m b\u1eefa s\u00e1ng mi\u1ec5n ph\u00ed, Wi-Fi t\u1ed1c \u0111\u1ed9 cao, v\u00e0 \u0111\u01b0a \u0111\u00f3n s\u00e2n bay. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng doanh thu.\n  <\/p>\n<h3>Nh\u1eefng Sai L\u1ea7m C\u1ea7n Tr\u00e1nh Khi \u00c1p D\u1ee5ng \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n<p>\n    M\u1eb7c d\u00f9<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh:\n  <\/p>\n<ul>\n<li>\n      <strong>Thay \u0111\u1ed5i gi\u00e1 qu\u00e1 th\u01b0\u1eddng xuy\u00ean:<\/strong> Thay \u0111\u1ed5i gi\u00e1 qu\u00e1 th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 m\u1ea5t l\u00f2ng tin.\n    <\/li>\n<li>\n      <strong>Gi\u00e1 qu\u00e1 cao so v\u1edbi gi\u00e1 tr\u1ecb:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 ph\u00f2ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c. N\u1ebfu gi\u00e1 qu\u00e1 cao, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t kh\u00e1ch s\u1ea1n kh\u00e1c.\n    <\/li>\n<li>\n      <strong>Kh\u00f4ng theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.\n    <\/li>\n<li>\n      <strong>Kh\u00f4ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 doanh thu, t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y, v\u00e0 gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c.\n    <\/li>\n<li>\n      <strong>Kh\u00f4ng \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/strong> \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c<br \/>\n      <strong\n        ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n      ><br \/>\n      v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng.\n    <\/li>\n<\/ul>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>\n    <strong\n      ><span style=\"color: red\">RevPAR<\/span><\/strong\n    ><br \/>\n    l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n.<br \/>\n    <strong\n      ><span style=\"color: red\">\u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 RevPAR v\u00e0 tri\u1ec3n khai<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    m\u1ed9t c\u00e1ch th\u00f4ng minh, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c. H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c tri\u1ec3n khai<br \/>\n    <strong\n      ><span style=\"color: red\">\u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t<\/span><\/strong\n    ><br \/>\n    c\u1ea7n s\u1ef1 c\u1ea9n tr\u1ecdng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u k\u1ef9 l\u01b0\u1ee1ng, v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh Gi\u00e1 Ph\u00f2ng Kh\u00e1ch S\u1ea1n Th\u00f4ng Minh: RevPAR v\u00e0 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t Gi\u1edbi thi\u1ec7u v\u1ec1 RevPAR v\u00e0 T\u1ea7m Quan Tr\u1ecdng trong Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444548"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444547"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}