{"id":444542,"date":"2025-02-19T10:02:52","date_gmt":"2025-02-19T10:02:52","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-dinh-gia-khach-san-toi-uu-loi-nhuan-doanh-thu\/"},"modified":"2025-02-19T10:02:52","modified_gmt":"2025-02-19T10:02:52","slug":"chien-luoc-dinh-gia-khach-san-toi-uu-loi-nhuan-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-dinh-gia-khach-san-toi-uu-loi-nhuan-doanh-thu\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn & Doanh Thu"},"content":{"rendered":"

Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn<\/h1>\n
\n \"Chi\u1ebfn\n <\/div>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n nay, vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n, t\u1eeb nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ti\u00ean ti\u1ebfn, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

1. T\u1ea1i Sao Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n L\u1ea1i Quan Tr\u1ecdng?<\/h2>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> t\u1ed1t cho ph\u00e9p kh\u00e1ch s\u1ea1n t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i ph\u00f2ng, m\u1ed7i d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. N\u1ebfu kh\u00e1ch s\u1ea1n lu\u00f4n k\u00edn ph\u00f2ng nh\u01b0ng v\u1eabn kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 ph\u00f2ng ch\u01b0a ph\u00f9 h\u1ee3p. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u00fang \u0111\u1eafn gi\u00fap kh\u00e1ch s\u1ea1n:<\/p>\n

    \n
  • T\u0103ng doanh thu:<\/strong> B\u00e1n ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • C\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn:<\/strong> T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb m\u1ed7i l\u01b0\u1ee3t kh\u00e1ch, \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3.<\/li>\n
  • N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> \u0110\u1ecbnh gi\u00e1 c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n.<\/li>\n
  • Qu\u1ea3n l\u00fd doanh thu hi\u1ec7u qu\u1ea3:<\/strong> D\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y ph\u00f2ng tr\u1ed1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/li>\n<\/ul>\n

    2. C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n

    \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

    2.1. Chi Ph\u00ed V\u1eadn H\u00e0nh Kh\u00e1ch S\u1ea1n<\/h3>\n

    \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t, bao g\u1ed3m c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (v\u00ed d\u1ee5: ti\u1ec1n thu\u00ea nh\u00e0, l\u01b0\u01a1ng nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd) v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i (v\u00ed d\u1ee5: chi ph\u00ed \u0111i\u1ec7n n\u01b0\u1edbc, chi ph\u00ed gi\u1eb7t l\u00e0). Gi\u00e1 ph\u00f2ng c\u1ea7n ph\u1ea3i \u0111\u1ee7 \u0111\u1ec3 b\u00f9 \u0111\u1eafp c\u00e1c chi ph\u00ed n\u00e0y v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn.<\/p>\n

    2.2. Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n

    Nghi\u00ean c\u1ee9u gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n t\u01b0\u01a1ng t\u1ef1 trong khu v\u1ef1c l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ed1i th\u1ee7 \u0111ang \u0111\u1ecbnh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o, nh\u1eefng \u01b0u \u0111\u00e3i h\u1ecd cung c\u1ea5p, v\u00e0 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

    2.3. D\u1ef1 B\u00e1o Nhu C\u1ea7u Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n

    Nhu c\u1ea7u ph\u00f2ng kh\u00e1ch s\u1ea1n th\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a, theo s\u1ef1 ki\u1ec7n, ho\u1eb7c theo ng\u00e0y trong tu\u1ea7n. B\u1ea1n c\u1ea7n d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch linh ho\u1ea1t. V\u00ed d\u1ee5, v\u00e0o m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c khi c\u00f3 s\u1ef1 ki\u1ec7n l\u1edbn di\u1ec5n ra, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

    2.4. Ph\u00e2n Kh\u00fac Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/h3>\n

    Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o? Kh\u00e1ch du l\u1ecbch, kh\u00e1ch c\u00f4ng t\u00e1c, hay kh\u00e1ch gia \u0111\u00ecnh? M\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t m\u1ee9c s\u1eb5n l\u00f2ng chi tr\u1ea3 kh\u00e1c nhau. B\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n

    2.5. C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h3>\n

    Kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n b\u00e1n ph\u00f2ng qua k\u00eanh n\u00e0o? Trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c trang OTA (Online Travel Agency) nh\u01b0 Booking.com, Agoda, hay c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch? M\u1ed7i k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 m\u1ed9t m\u1ee9c ph\u00ed hoa h\u1ed3ng kh\u00e1c nhau. B\u1ea1n c\u1ea7n t\u00ednh to\u00e1n c\u00e1c chi ph\u00ed n\u00e0y v\u00e0o gi\u00e1 ph\u00f2ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/p>\n

    2.6. Uy T\u00edn v\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u Kh\u00e1ch S\u1ea1n<\/h3>\n

    M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Uy t\u00edn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1c gi\u1ea3i th\u01b0\u1edfng m\u00e0 kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

    3. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Ph\u1ed5 Bi\u1ebfn<\/h2>\n

    C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> kh\u00e1ch s\u1ea1n kh\u00e1c nhau, m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n v\u00e0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn:<\/p>\n

    3.1. \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Chi Ph\u00ed (Cost-Plus Pricing)<\/h3>\n

    \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u1ea5t, trong \u0111\u00f3 b\u1ea1n t\u00ednh to\u00e1n t\u1ed5ng chi ph\u00ed v\u1eadn h\u00e0nh m\u1ed9t ph\u00f2ng, sau \u0111\u00f3 c\u1ed9ng th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn mong mu\u1ed1n \u0111\u1ec3 ra gi\u00e1 ph\u00f2ng. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    3.2. \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Gi\u00e1 Tr\u1ecb (Value-Based Pricing)<\/h3>\n

    Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch s\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao, v\u00ed d\u1ee5 nh\u01b0 v\u1ecb tr\u00ed, ti\u1ec7n nghi, d\u1ecbch v\u1ee5, v\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    3.3. \u0110\u1ecbnh Gi\u00e1 C\u1ea1nh Tranh (Competitive Pricing)<\/h3>\n

    B\u1ea1n theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, cao h\u01a1n, ho\u1eb7c th\u1ea5p h\u01a1n t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng gi\u00e1 r\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7. N\u1ebfu b\u1ea1n t\u1ef1 tin v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n.<\/p>\n

    3.4. \u0110\u1ecbnh Gi\u00e1 Theo Th\u1eddi \u0110i\u1ec3m (Dynamic Pricing)<\/h3>\n

    \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> linh ho\u1ea1t nh\u1ea5t, trong \u0111\u00f3 b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, c\u00f4ng su\u1ea5t ph\u00f2ng, v\u00e0 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c kh\u00e1ch s\u1ea1n l\u1edbn v\u00e0 c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n.<\/p>\n

    3.5. \u0110\u1ecbnh Gi\u00e1 M\u1edf (Open Pricing)<\/h3>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a \u0111\u1ecbnh gi\u00e1 theo th\u1eddi \u0111i\u1ec3m, trong \u0111\u00f3 b\u1ea1n \u00e1p d\u1ee5ng c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau cho t\u1eebng lo\u1ea1i ph\u00f2ng, t\u1eebng g\u00f3i d\u1ecbch v\u1ee5, v\u00e0 t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ngay c\u1ea3 trong c\u00f9ng m\u1ed9t ng\u00e0y. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> n\u00e0y cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb m\u1ecdi ngu\u1ed3n.<\/p>\n

    4. C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n

    Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n, gi\u00fap b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

    4.1. Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n (PMS – Property Management System)<\/h3>\n

    PMS l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n, bao g\u1ed3m qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd kho, v\u00e0 qu\u1ea3n l\u00fd doanh thu. PMS cung c\u1ea5p d\u1eef li\u1ec7u quan tr\u1ecdng v\u1ec1 c\u00f4ng su\u1ea5t ph\u00f2ng, doanh thu, v\u00e0 chi ph\u00ed, gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c.<\/p>\n

    4.2. Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Doanh Thu (RMS – Revenue Management System)<\/h3>\n

    RMS l\u00e0 ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n. RMS s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 gi\u00e1 ph\u00f2ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n

    4.3. C\u00f4ng C\u1ee5 So S\u00e1nh Gi\u00e1 (Rate Shopper)<\/h3>\n

    Rate Shopper l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch c\u1ea1nh tranh.<\/p>\n

    4.4. C\u00f4ng C\u1ee5 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u (Data Analytics Tools)<\/h3>\n

    C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Google Analytics, Tableau, ho\u1eb7c Power BI gi\u00fap b\u1ea1n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, v\u00ed d\u1ee5 nh\u01b0 trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c trang OTA, v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

    5. M\u1eb9o T\u1ed1i \u01afu H\u00f3a Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> kh\u00e1ch s\u1ea1n v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn:<\/p>\n

    5.1. \u0110\u1eebng \u0110\u1eb7t Gi\u00e1 Qu\u00e1 S\u1edbm<\/h3>\n

    Tr\u00e1nh \u0111\u1eb7t gi\u00e1 ph\u00f2ng qu\u00e1 s\u1edbm (v\u00ed d\u1ee5, m\u1ed9t n\u0103m tr\u01b0\u1edbc khi kh\u00e1ch \u0111\u1ebfn). Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, v\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i t\u00ecnh h\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n

    5.2. Lu\u00f4n Theo D\u00f5i Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n

    Theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra trong khu v\u1ef1c, v\u00e0 c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh.<\/p>\n

    5.3. S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i<\/h3>\n

    C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i nh\u01b0 gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, gi\u1ea3m gi\u00e1 cho kh\u00e1ch \u0111\u1eb7t ph\u00f2ng s\u1edbm, ho\u1eb7c t\u1eb7ng k\u00e8m d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng.<\/p>\n

    5.4. T\u1ed1i \u01afu H\u00f3a Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h3>\n

    \u0110\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ti\u1ec7n nghi, v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. M\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n

    5.5. S\u1eed D\u1ee5ng C\u00f4ng Ngh\u1ec7<\/h3>\n

    S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

    6. V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Th\u00e0nh C\u00f4ng<\/h2>\n

    M\u1ed9t kh\u00e1ch s\u1ea1n boutique \u1edf H\u1ed9i An \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> theo th\u1eddi \u0111i\u1ec3m k\u1ebft h\u1ee3p v\u1edbi \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb. Kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng. H\u1ecd s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m RMS \u0111\u1ec3 theo d\u00f5i nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c. V\u00e0o m\u00f9a cao \u0111i\u1ec3m, gi\u00e1 ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u01b0ng kh\u00e1ch s\u1ea1n v\u1eabn lu\u00f4n k\u00edn ph\u00f2ng nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    7. Nh\u1eefng Sai L\u1ea7m C\u1ea7n Tr\u00e1nh Trong \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n

    C\u00f3 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n th\u01b0\u1eddng m\u1eafc ph\u1ea3i trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m c\u1ea7n tr\u00e1nh:<\/p>\n

    7.1. Ch\u1ec9 T\u1eadp Trung V\u00e0o Chi Ph\u00ed<\/h3>\n

    \u0110\u1ecbnh gi\u00e1 ch\u1ec9 d\u1ef1a tr\u00ean chi ph\u00ed m\u00e0 kh\u00f4ng xem x\u00e9t y\u1ebfu t\u1ed1 c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p.<\/p>\n

    7.2. Kh\u00f4ng Theo D\u00f5i Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n

    Kh\u00f4ng theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n

    7.3. \u0110\u1eb7t Gi\u00e1 C\u1ee9ng Nh\u1eafc<\/h3>\n

    Kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i c\u01a1 h\u1ed9i t\u0103ng doanh thu v\u00e0o m\u00f9a cao \u0111i\u1ec3m ho\u1eb7c gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/p>\n

    7.4. Kh\u00f4ng S\u1eed D\u1ee5ng C\u00f4ng Ngh\u1ec7<\/h3>\n

    Kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh thay v\u00ec d\u1eef li\u1ec7u.<\/p>\n

    8. T\u01b0\u01a1ng Lai C\u1ee7a \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n

    Trong t\u01b0\u01a1ng lai, \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 tinh vi h\u01a1n nh\u1edd v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7. C\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y (Machine Learning) s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n, v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

    9. K\u1ebft Lu\u1eadn<\/h2>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1, \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ti\u00ean ti\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u1ecbnh gi\u00e1 kh\u00e1ch s\u1ea1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 linh ho\u1ea1t. B\u1ea1n c\u1ea7n lu\u00f4n theo d\u00f5i th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng, v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/strong> c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3: T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n hi\u1ec7n nay, vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":444541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444542"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444541"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}