{"id":444536,"date":"2025-02-19T09:02:21","date_gmt":"2025-02-19T09:02:21","guid":{"rendered":"https:\/\/otavietnam.com\/chien-luoc-gia-khach-san-hieu-qua-mua-cao-diem-bi-quyet-tang-doanh-thu\/"},"modified":"2025-02-19T09:02:21","modified_gmt":"2025-02-19T09:02:21","slug":"chien-luoc-gia-khach-san-hieu-qua-mua-cao-diem-bi-quyet-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/chien-luoc-gia-khach-san-hieu-qua-mua-cao-diem-bi-quyet-tang-doanh-thu\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 M\u00f9a Cao \u0110i\u1ec3m: B\u00ed Quy\u1ebft T\u0103ng Doanh Thu"},"content":{"rendered":"<div>\n<h2>B\u00ed Quy\u1ebft X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 M\u00f9a Cao \u0110i\u1ec3m<\/h2>\n<p>M\u00f9a cao \u0111i\u1ec3m \u0111ang \u0111\u1ebfn g\u1ea7n, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/art-31594.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n m\u00f9a cao \u0111i\u1ec3m\" \/><\/p>\n<h2>C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Kh\u00e1ch S\u1ea1n<\/h2>\n<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee5 th\u1ec3, ch\u00fang ta c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f2ng kh\u00e1ch s\u1ea1n:<\/p>\n<ul>\n<li><strong>Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/strong> \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, quy\u1ebft \u0111\u1ecbnh m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3. Nhu c\u1ea7u cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 cao h\u01a1n.<\/li>\n<li><strong>Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng:<\/strong> C\u00e1c chi ph\u00ed nh\u01b0 ti\u1ec1n thu\u00ea, nh\u00e2n vi\u00ean, \u0111i\u1ec7n n\u01b0\u1edbc, b\u1ea3o tr\u00ec&#8230; c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/li>\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Nghi\u00ean c\u1ee9u gi\u00e1 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong khu v\u1ef1c \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, c\u1ea1nh tranh.<\/li>\n<li><strong>M\u00f9a v\u1ee5:<\/strong> Gi\u00e1 ph\u00f2ng th\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a, cao \u0111i\u1ec3m du l\u1ecbch gi\u00e1 s\u1ebd cao h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/li>\n<li><strong>Uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:<\/strong> Kh\u00e1ch s\u1ea1n c\u00f3 uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 cao h\u01a1n.<\/li>\n<\/ul>\n<h2>5 Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t M\u00f9a Cao \u0110i\u1ec3m<\/h2>\n<h3>1. \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean Nhu C\u1ea7u (Demand-Based Pricing)<\/h3>\n<p>\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn nh\u1ea5t, d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai. B\u1ea1n c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>C\u00e1c s\u1ef1 ki\u1ec7n, l\u1ec5 h\u1ed9i:<\/strong> Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y th\u01b0\u1eddng thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch du l\u1ecbch, t\u1ea1o ra nhu c\u1ea7u ph\u00f2ng \u1edf cao.<\/li>\n<li><strong>Xu h\u01b0\u1edbng \u0111\u1eb7t ph\u00f2ng:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ng\u00e0y, tu\u1ea7n c\u00f3 nhu c\u1ea7u cao nh\u1ea5t.<\/li>\n<li><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau (v\u00ed d\u1ee5: kh\u00e1ch du l\u1ecbch, kh\u00e1ch c\u00f4ng t\u00e1c) v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>Ch\u00ednh x\u00e1c v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> Gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ef1c t\u1ebf.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a doanh thu:<\/strong> \u0110\u1eb7t gi\u00e1 cao h\u01a1n khi nhu c\u1ea7u cao v\u00e0 gi\u1ea3m gi\u00e1 khi nhu c\u1ea7u th\u1ea5p \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y ph\u00f2ng tr\u1ed1ng.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng:<\/strong> C\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd doanh thu v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n<li><strong>Kh\u00f4ng d\u1ec5 h\u1ecdc trong th\u1eddi gian ng\u1eafn:<\/strong> C\u1ea7n th\u1eddi gian \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u.<\/li>\n<\/ul>\n<h3>2. \u0110\u1ea3m B\u1ea3o T\u00ednh T\u01b0\u01a1ng \u0110\u1ed3ng Gi\u00e1 (Rate Parity)<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 ph\u00f2ng c\u1ee7a b\u1ea1n l\u00e0 nh\u01b0 nhau tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i (website, OTA&#8230;).<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng:<\/strong> Kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng r\u1eb1ng h\u1ecd \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t, b\u1ea5t k\u1ec3 h\u1ecd \u0111\u1eb7t ph\u00f2ng \u1edf \u0111\u00e2u.<\/li>\n<li><strong>Tr\u00e1nh xung \u0111\u1ed9t:<\/strong> Ng\u0103n ch\u1eb7n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea1nh tranh v\u1ec1 gi\u00e1, l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>H\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1:<\/strong> B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3m gi\u00e1 tr\u00ean website c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o OTA:<\/strong> B\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a c\u00e1c OTA, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 tr\u00ean website c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho chi ph\u00ed hoa h\u1ed3ng m\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 cho c\u00e1c OTA. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 5-10% cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n<h3>3. T\u1ed1i \u01afu H\u00f3a M\u1ee9c S\u1eed D\u1ee5ng Gi\u00e1 (Optimized Rate Level Utilization)<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e1c ph\u00f2ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau (v\u00ed d\u1ee5: theo ti\u1ec7n nghi, view) v\u00e0 \u0111\u1eb7t gi\u00e1 kh\u00e1c nhau cho t\u1eebng nh\u00f3m. \u0110\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 g\u1ee3i \u00fd gi\u00e1 c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n nh\u00f3m, v\u00ed d\u1ee5 nh\u01b0 <span style=\"color:red;\">Smart Pricing<\/span>.<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>T\u1ed1i \u0111a h\u00f3a doanh thu:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 b\u00e1n c\u00e1c ph\u00f2ng c\u00f3 ti\u1ec7n nghi t\u1ed1t h\u01a1n v\u1edbi gi\u00e1 cao h\u01a1n.<\/li>\n<li><strong>Ph\u1ee5c v\u1ee5 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau v\u1edbi gi\u00e1 kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>Ph\u1ee9c t\u1ea1p:<\/strong> C\u1ea7n ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u00e1c lo\u1ea1i ph\u00f2ng v\u00e0 ti\u1ec7n nghi \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>Y\u00eau c\u1ea7u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> \u0110\u1ec3 qu\u1ea3n l\u00fd gi\u00e1 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu.<\/li>\n<\/ul>\n<h3>4. \u0110\u1ecbnh Gi\u00e1 D\u1ef1a Tr\u00ean C\u00f4ng Su\u1ea5t Ph\u00f2ng (Occupancy-Based Pricing)<\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n tr\u1ed1ng. Nguy\u00ean t\u1eafc chung l\u00e0 khi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n tr\u1ed1ng gi\u1ea3m, gi\u00e1 s\u1ebd t\u0103ng l\u00ean.<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc \u0111\u1ecbnh gi\u00e1 t\u1ef1 \u0111\u1ed9ng trong ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n.<\/li>\n<li><strong>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn:<\/strong> B\u1eb1ng c\u00e1ch t\u0103ng gi\u00e1 khi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u00f2n tr\u1ed1ng gi\u1ea3m, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1eeb nh\u1eefng ph\u00f2ng cu\u1ed1i c\u00f9ng.<\/li>\n<li><strong>\u0110\u1ea3m b\u1ea3o doanh thu t\u1ed1i thi\u1ec3u:<\/strong> B\u1eb1ng c\u00e1ch b\u00e1n nh\u1eefng ph\u00f2ng \u0111\u1ea7u ti\u00ean v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o trang tr\u1ea3i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>Kh\u00f4ng linh ho\u1ea1t:<\/strong> Kh\u00f4ng th\u1ec3 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng b\u1ea5t ng\u1edd c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>C\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i:<\/strong> N\u1ebfu nhu c\u1ea7u cao h\u01a1n d\u1ef1 ki\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u00e1n ph\u00f2ng v\u1edbi gi\u00e1 qu\u00e1 th\u1ea5p.<\/li>\n<\/ul>\n<h3>5. Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng (Market Segmentation Pricing)<\/h3>\n<p>\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mong mu\u1ed1n. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i, gi\u00e1 \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho h\u1ecd.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> B\u1ea1n mu\u1ed1n thu h\u00fat c\u00e1c c\u1eb7p \u0111\u00f4i chuy\u00ean nghi\u1ec7p t\u1eeb H\u00e0 N\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0 \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t ch\u1ec9 d\u00e0nh cho h\u1ecd.<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>Thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung n\u1ed7 l\u1ef1c marketing v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/li>\n<li><strong>T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 cao khi nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li><strong>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn:<\/strong> B\u1eb1ng c\u00e1ch thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n ph\u00f2ng v\u1edbi gi\u00e1 cao h\u01a1n.<\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u00f2i h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> C\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li><strong>C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3:<\/strong> \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t.<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd:<\/strong> Kh\u00f4ng n\u00ean \u0111\u1eb7t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng qu\u00e1 h\u1eb9p (v\u00ed d\u1ee5: ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn gi\u1edbi qu\u00fd t\u1ed9c Anh) v\u00e0 \u0111\u1eb7t gi\u00e1 qu\u00e1 cao. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t v\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n<h2>L\u1eddi Khuy\u00ean Th\u00eam<\/h2>\n<ul>\n<li><strong>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean:<\/strong> Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng, v\u00ec v\u1eady b\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh.<\/li>\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/li>\n<li><strong>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t:<\/strong> Gi\u00e1 c\u1ea3 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn.<\/li>\n<\/ul>\n<h2>K\u1ebft Lu\u1eadn<\/h2>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y v\u00e0 li\u00ean t\u1ee5c theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn trong m\u00f9a cao \u0111i\u1ec3m.<\/p>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc v\u00e0 t\u00e0i li\u1ec7u tr\u00ean <span style=\"color:red;\">Hotel Club<\/span>. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00ed Quy\u1ebft X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Kh\u00e1ch S\u1ea1n Hi\u1ec7u Qu\u1ea3 M\u00f9a Cao \u0110i\u1ec3m M\u00f9a cao \u0111i\u1ec3m \u0111ang \u0111\u1ebfn g\u1ea7n, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444536"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444535"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}