{"id":444530,"date":"2025-02-19T08:02:27","date_gmt":"2025-02-19T08:02:27","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-toi-uu-loi-nhuan-chien-luoc-hieu-qua\/"},"modified":"2025-02-19T08:02:27","modified_gmt":"2025-02-19T08:02:27","slug":"quan-ly-doanh-thu-khach-san-toi-uu-loi-nhuan-chien-luoc-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-toi-uu-loi-nhuan-chien-luoc-hieu-qua\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn & Chi\u1ebfn L\u01b0\u1ee3c Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn<\/h1>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

\n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t,
\n qu\u1ea3n l\u00fd doanh thu<\/u>
\n (Revenue Management) \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. Hi\u1ec3u r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch s\u1ea1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n, bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u0103ng doanh thu.\n <\/p>\n

\n \"Qu\u1ea3n\n <\/div>\n

C\u00e1c Kh\u00e1i Ni\u1ec7m Quan Tr\u1ecdng Trong Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

Qu\u1ea3n L\u00fd Doanh Thu (Revenue Management) l\u00e0 g\u00ec?<\/h4>\n

\n Qu\u1ea3n l\u00fd doanh thu l\u00e0 qu\u00e1 tr\u00ecnh d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng \u0111\u1ec3 b\u00e1n \u0111\u00fang ph\u00f2ng, cho \u0111\u00fang kh\u00e1ch h\u00e0ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n. N\u00f3 bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 th\u00f4ng minh.\n <\/p>\n

Channel Manager: C\u00f4ng C\u1ee5 Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h4>\n

\n Channel Manager<\/strong> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng trung t\u00e2m cho ph\u00e9p kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng tin ph\u00f2ng (gi\u00e1 c\u1ea3, t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng) tr\u00ean nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau (OTAs, website kh\u00e1ch s\u1ea1n, GDS). N\u00f3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh c\u1eadp nh\u1eadt th\u00f4ng tin, tr\u00e1nh t\u00ecnh tr\u1ea1ng overbooking v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u00e2n vi\u00ean. Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t channel manager ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.\n <\/p>\n

OTA (Online Travel Agency): \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn<\/h4>\n

\n OTA<\/strong> l\u00e0 c\u00e1c trang web nh\u01b0 Booking.com, Expedia, Agoda, v.v., n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u1ef1c tuy\u1ebfn. OTAs l\u00e0 m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng cho kh\u00e1ch s\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf. Tuy nhi\u00ean, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng chi ph\u00ed hoa h\u1ed3ng v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eebng OTA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.\n <\/p>\n

ExtraNet: Giao Di\u1ec7n Qu\u1ea3n L\u00fd C\u1ee7a OTAs<\/h4>\n

\n ExtraNet<\/strong> l\u00e0 giao di\u1ec7n web m\u00e0 kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin ph\u00f2ng, gi\u00e1 c\u1ea3, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean t\u1eebng OTA. M\u1ed7i OTA s\u1ebd c\u00f3 m\u1ed9t ExtraNet ri\u00eang, \u0111\u00f2i h\u1ecfi kh\u00e1ch s\u1ea1n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.\n <\/p>\n

Rates & Inventory Management: Qu\u1ea3n L\u00fd Gi\u00e1 v\u00e0 T\u1ed3n Kho Ph\u00f2ng<\/h4>\n

\n Rates & Inventory Management<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu. N\u00f3 bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, nh\u01b0 gi\u00e1 theo m\u00f9a, gi\u00e1 cu\u1ed1i tu\u1ea7n, gi\u00e1 khuy\u1ebfn m\u00e3i, v\u00e0 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng tr\u1ed1ng \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng ph\u00f2ng b\u1ecb b\u1ecf tr\u1ed1ng.\n <\/p>\n

Listing: T\u1ea1o H\u1ed3 S\u01a1 Kh\u00e1ch S\u1ea1n Tr\u00ean OTAs<\/h4>\n

\n Listing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o v\u00e0 duy tr\u00ec h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c OTAs. H\u1ed3 s\u01a1 n\u00e0y bao g\u1ed3m th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch s\u1ea1n, nh\u01b0 m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, ti\u1ec7n nghi, ch\u00ednh s\u00e1ch, v\u00e0 gi\u00e1 c\u1ea3. M\u1ed9t h\u1ed3 s\u01a1 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n

Onboarding: Quy Tr\u00ecnh Tham Gia OTAs<\/h4>\n

\n Onboarding<\/strong> l\u00e0 quy tr\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed9t OTA m\u1edbi. Quy tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, v\u00e0 thi\u1ebft l\u1eadp c\u00e1c c\u00e0i \u0111\u1eb7t ban \u0111\u1ea7u.\n <\/p>\n

PMS (Property Management System): H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n<\/h4>\n

\n PMS<\/strong> l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m to\u00e0n di\u1ec7n gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, nh\u01b0 \u0111\u1eb7t ph\u00f2ng, nh\u1eadn ph\u00f2ng, tr\u1ea3 ph\u00f2ng, qu\u1ea3n l\u00fd ph\u00f2ng, thanh to\u00e1n, v\u00e0 b\u00e1o c\u00e1o. PMS l\u00e0 trung t\u00e2m \u0111i\u1ec1u h\u00e0nh c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c, nh\u01b0 channel manager v\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec3m b\u00e1n h\u00e0ng (POS).\n <\/p>\n

C\u00e1ch C\u00e1c Th\u00e0nh Ph\u1ea7n Ho\u1ea1t \u0110\u1ed9ng Ph\u1ed1i H\u1ee3p Trong Kh\u00e1ch S\u1ea1n<\/h3>\n

\n C\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean ho\u1ea1t \u0111\u1ed9ng ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a kh\u00e1ch s\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch ch\u00fang t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau:\n <\/p>\n

    \n
  1. \n Kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm ph\u00f2ng kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed9t
    \n OTA<\/span>
    \n (nh\u01b0 Booking.com).\n <\/li>\n
  2. \n OTA<\/span>
    \n hi\u1ec3n th\u1ecb th\u00f4ng tin ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3 t\u1eeb
    \n Channel Manager<\/span>
    \n .\n <\/li>\n
  3. \n Channel Manager<\/span>
    \n nh\u1eadn th\u00f4ng tin t\u1eeb
    \n PMS<\/span>
    \n , n\u01a1i l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng v\u00e0 gi\u00e1 c\u1ea3.\n <\/li>\n
  4. \n Kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng tr\u00ean
    \n OTA<\/span>
    \n .\n <\/li>\n
  5. \n Channel Manager<\/span>
    \n t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.\n <\/li>\n
  6. \n PMS<\/span>
    \n ghi nh\u1eadn th\u00f4ng tin \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng.\n <\/li>\n
  7. \n Nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n s\u1eed d\u1ee5ng
    \n PMS<\/span>
    \n \u0111\u1ec3 nh\u1eadn ph\u00f2ng cho kh\u00e1ch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c y\u00eau c\u1ea7u trong th\u1eddi gian l\u01b0u tr\u00fa.\n <\/li>\n<\/ol>\n

    \n Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u1ea3m thi\u1ec3u sai s\u00f3t, v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.\n <\/p>\n

    Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Doanh Thu Hi\u1ec7u Qu\u1ea3<\/h3>\n

    \n \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, kh\u00e1ch s\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn:\n <\/p>\n

    Ph\u00e2n \u0110o\u1ea1n Th\u1ecb Tr\u01b0\u1eddng (Market Segmentation)<\/h4>\n

    \n Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung, nh\u01b0 m\u1ee5c \u0111\u00edch chuy\u1ebfn \u0111i, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, v\u00e0 s\u1edf th\u00edch. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.\n <\/p>\n

    \u0110\u1ecbnh Gi\u00e1 Linh Ho\u1ea1t (Dynamic Pricing)<\/h4>\n

    \n \u0110\u1ecbnh gi\u00e1 linh ho\u1ea1t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u00f9a v\u1ee5, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 t\u1ed1i \u01b0u.\n <\/p>\n

    Qu\u1ea3n L\u00fd Dung L\u01b0\u1ee3ng (Capacity Management)<\/h4>\n

    \n Qu\u1ea3n l\u00fd dung l\u01b0\u1ee3ng l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a kh\u00e1ch s\u1ea1n, nh\u01b0 ph\u00f2ng, nh\u00e2n vi\u00ean, v\u00e0 c\u00e1c ti\u1ec7n nghi. N\u00f3 bao g\u1ed3m vi\u1ec7c d\u1ef1 b\u00e1o nhu c\u1ea7u, qu\u1ea3n l\u00fd s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng tr\u1ed1ng, v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n

    D\u1ef1 B\u00e1o Nhu C\u1ea7u (Demand Forecasting)<\/h4>\n

    \n D\u1ef1 b\u00e1o nhu c\u1ea7u l\u00e0 qu\u00e1 tr\u00ecnh d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. D\u1ef1 b\u00e1o nhu c\u1ea7u gi\u00fap kh\u00e1ch s\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3, v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\n <\/p>\n

    Overbooking (B\u00e1n V\u01b0\u1ee3t S\u1ed1 L\u01b0\u1ee3ng Ph\u00f2ng)<\/h4>\n

    \n Overbooking l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n nhi\u1ec1u ph\u00f2ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng th\u1ef1c t\u1ebf c\u00f3 s\u1eb5n, d\u1ef1a tr\u00ean d\u1ef1 \u0111o\u00e1n v\u1ec1 t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ebfn (no-show). M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu, overbooking c\u0169ng c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn.\n <\/p>\n

    C\u00f4ng C\u1ee5 H\u1ed7 Tr\u1ee3 Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

    \n C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch s\u1ea1n trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn:\n <\/p>\n

    Revenue Management System (RMS): H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd Doanh Thu<\/h4>\n

    \n RMS<\/strong> l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng gi\u00fap kh\u00e1ch s\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 b\u00e1o nhu c\u1ea7u, v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 t\u1ed1i \u01b0u. RMS th\u01b0\u1eddng t\u00edch h\u1ee3p v\u1edbi PMS v\u00e0 channel manager \u0111\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n.\n <\/p>\n

    Business Intelligence (BI) Tools: C\u00f4ng C\u1ee5 Ph\u00e2n T\u00edch Kinh Doanh<\/h4>\n

    \n BI<\/strong> tools gi\u00fap kh\u00e1ch s\u1ea1n ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, nh\u01b0 PMS, channel manager, v\u00e0 c\u00e1c k\u00eanh marketing. BI tools cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o v\u00e0 dashboards tr\u1ef1c quan gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh.\n <\/p>\n

    Rate Shopping Tools: C\u00f4ng C\u1ee5 So S\u00e1nh Gi\u00e1<\/h4>\n

    \n Rate shopping tools<\/strong> gi\u00fap kh\u00e1ch s\u1ea1n theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c OTAs v\u00e0 website. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.\n <\/p>\n

    Xu H\u01b0\u1edbng Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Trong T\u01b0\u01a1ng Lai<\/h3>\n

    \n Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 qu\u1ea3n l\u00fd doanh thu c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng quan tr\u1ecdng trong t\u01b0\u01a1ng lai:\n <\/p>\n

    Artificial Intelligence (AI) v\u00e0 Machine Learning (ML)<\/h4>\n

    \n AI<\/strong> v\u00e0
    \n ML<\/strong> \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u trong qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh, d\u1ef1 b\u00e1o nhu c\u1ea7u ch\u00ednh x\u00e1c h\u01a1n, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/p>\n

    Personalization: C\u00e1 Nh\u00e2n H\u00f3a<\/h4>\n

    \n Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng mong \u0111\u1ee3i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. Kh\u00e1ch s\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng ng\u01b0\u1eddi.\n <\/p>\n

    Mobile Optimization: T\u1ed1i \u01afu H\u00f3a Cho Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/h4>\n

    \n Ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n. Kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng website v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\n <\/p>\n

    Sustainability: Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng<\/h4>\n

    \n Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch s\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c n\u1ed7 l\u1ef1c n\u00e0y.\n <\/p>\n

    K\u1ebft Lu\u1eadn<\/h3>\n

    \n Qu\u1ea3n l\u00fd doanh thu l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 kh\u00e1ch s\u1ea1n th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, t\u0103ng l\u1ee3i nhu\u1eadn, v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh kh\u00e1ch s\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 h\u1eefu \u00edch v\u1ec1 qu\u1ea3n l\u00fd doanh thu kh\u00e1ch s\u1ea1n.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

    Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft T\u1ed1i \u01afu H\u00f3a L\u1ee3i Nhu\u1eadn Gi\u1edbi Thi\u1ec7u V\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, qu\u1ea3n l\u00fd doanh thu (Revenue Management) \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. […]<\/p>\n","protected":false},"author":1,"featured_media":444529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444530"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444529"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}