{"id":444524,"date":"2025-02-19T07:02:28","date_gmt":"2025-02-19T07:02:28","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-doanh-thu-khach-san-bi-quyet-tinh-gia-phong-trung-binh-arr\/"},"modified":"2025-02-19T07:02:28","modified_gmt":"2025-02-19T07:02:28","slug":"toi-uu-doanh-thu-khach-san-bi-quyet-tinh-gia-phong-trung-binh-arr","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-doanh-thu-khach-san-bi-quyet-tinh-gia-phong-trung-binh-arr\/","title":{"rendered":"T\u1ed1i \u01b0u doanh thu kh\u00e1ch s\u1ea1n: B\u00ed quy\u1ebft t\u00ednh gi\u00e1 ph\u00f2ng trung b\u00ecnh (ARR)"},"content":{"rendered":"

T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n: C\u00e1ch T\u00ednh Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh Nh\u01b0 Chuy\u00ean Gia!<\/h1>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c t\u1ed1i \u01b0u doanh thu l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (Average Room Rate – ARR)<\/b>. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch t\u00ednh ARR m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 n\u00e0y, gi\u00fap kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a.<\/p>\n

\"Gi\u00e1<\/p>\n

Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (ARR) l\u00e0 g\u00ec?<\/h3>\n

Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ARR) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong ng\u00e0nh kh\u00e1ch s\u1ea1n. N\u00f3 th\u1ec3 hi\u1ec7n m\u1ee9c gi\u00e1 trung b\u00ecnh m\u00e0 kh\u00e1ch s\u1ea1n thu \u0111\u01b0\u1ee3c cho m\u1ed7i ph\u00f2ng \u0111\u00e3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (th\u01b0\u1eddng l\u00e0 ng\u00e0y, tu\u1ea7n, th\u00e1ng ho\u1eb7c n\u0103m). ARR gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u1ecbnh gi\u00e1 ph\u00f2ng v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c v\u1edbi c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh ARR r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/strong><\/p>\n

ARR = T\u1ed5ng Doanh Thu Ph\u00f2ng \/ T\u1ed5ng S\u1ed1 Ph\u00f2ng \u0110\u00e3 B\u00e1n<\/b><\/p>\n

V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 t\u1ed5ng doanh thu ph\u00f2ng l\u00e0 100.000.000 VN\u0110 v\u00e0 \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 500 ph\u00f2ng trong m\u1ed9t th\u00e1ng, th\u00ec ARR c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u00f3 l\u00e0:<\/p>\n

ARR = 100.000.000 VN\u0110 \/ 500 ph\u00f2ng = 200.000 VN\u0110\/ph\u00f2ng<\/p>\n

T\u1ea1i sao Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (ARR) l\u1ea1i quan tr\u1ecdng?<\/h2>\n

ARR kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1, n\u00f3 l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o quan tr\u1ecdng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n:<\/p>\n

    \n
  • \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/b> ARR cho bi\u1ebft kh\u00e1ch s\u1ea1n \u0111ang thu \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n t\u1eeb vi\u1ec7c cho thu\u00ea ph\u00f2ng, gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n
  • So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b> So s\u00e1nh ARR c\u1ee7a kh\u00e1ch s\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong khu v\u1ef1c gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 t\u00ecm ra c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/li>\n
  • \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c:<\/b> ARR cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 c\u1ea3, marketing, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n
  • D\u1ef1 b\u00e1o doanh thu:<\/b> ARR c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 b\u00e1o doanh thu trong t\u01b0\u01a1ng lai, gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n

    C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (ARR)<\/h3>\n

    ARR kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ed1 \u0111\u1ecbnh, n\u00f3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i kh\u00e1ch s\u1ea1n. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\n

    Y\u1ebfu t\u1ed1 b\u00ean trong:<\/h4>\n
      \n
    • Lo\u1ea1i ph\u00f2ng:<\/b> C\u00e1c lo\u1ea1i ph\u00f2ng kh\u00e1c nhau (ph\u00f2ng ti\u00eau chu\u1ea9n, ph\u00f2ng cao c\u1ea5p, suite) c\u00f3 m\u1ee9c gi\u00e1 kh\u00e1c nhau, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ARR.<\/li>\n
    • Ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5:<\/b> Kh\u00e1ch s\u1ea1n cung c\u1ea5p c\u00e1c ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p (spa, h\u1ed3 b\u01a1i, nh\u00e0 h\u00e0ng) th\u01b0\u1eddng c\u00f3 ARR cao h\u01a1n.<\/li>\n
    • Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5:<\/b> Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p kh\u00e1ch s\u1ea1n \u0111\u1eb7t gi\u00e1 cao h\u01a1n.<\/li>\n
    • Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1:<\/b> Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (gi\u00e1 c\u1ed1 \u0111\u1ecbnh, gi\u00e1 linh ho\u1ea1t, gi\u00e1 theo m\u00f9a) \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ARR.<\/li>\n
    • Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i:<\/b> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i (gi\u1ea3m gi\u00e1, t\u1eb7ng k\u00e8m) c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m ARR trong ng\u1eafn h\u1ea1n, nh\u01b0ng c\u00f3 th\u1ec3 t\u0103ng doanh thu t\u1ed5ng th\u1ec3.<\/li>\n
    • Qu\u1ea3n l\u00fd doanh thu:<\/b> Hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd doanh thu (d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1) \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn ARR.<\/li>\n<\/ul>\n

      Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i:<\/h4>\n
        \n
      • M\u00f9a v\u1ee5:<\/b> ARR th\u01b0\u1eddng cao h\u01a1n trong m\u00f9a cao \u0111i\u1ec3m du l\u1ecbch v\u00e0 th\u1ea5p h\u01a1n trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/li>\n
      • S\u1ef1 ki\u1ec7n:<\/b> C\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn (h\u1ed9i ngh\u1ecb, tri\u1ec3n l\u00e3m, l\u1ec5 h\u1ed9i) c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u ph\u00f2ng v\u00e0 do \u0111\u00f3 t\u0103ng ARR.<\/li>\n
      • Kinh t\u1ebf:<\/b> T\u00ecnh h\u00ecnh kinh t\u1ebf v\u0129 m\u00f4 (t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i) \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 do \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ARR.<\/li>\n
      • C\u1ea1nh tranh:<\/b> S\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c trong khu v\u1ef1c c\u00f3 th\u1ec3 bu\u1ed9c kh\u00e1ch s\u1ea1n ph\u1ea3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ARR.<\/li>\n
      • V\u1ecb tr\u00ed:<\/b> Kh\u00e1ch s\u1ea1n c\u00f3 v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i (g\u1ea7n trung t\u00e2m th\u00e0nh ph\u1ed1, s\u00e2n bay, \u0111i\u1ec3m du l\u1ecbch) th\u01b0\u1eddng c\u00f3 ARR cao h\u01a1n.<\/li>\n
      • Xu h\u01b0\u1edbng du l\u1ecbch:<\/b> Thay \u0111\u1ed5i trong xu h\u01b0\u1edbng du l\u1ecbch (v\u00ed d\u1ee5: du l\u1ecbch b\u1ec1n v\u1eefng, du l\u1ecbch tr\u1ea3i nghi\u1ec7m) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u v\u00e0 gi\u00e1 ph\u00f2ng.<\/li>\n<\/ul>\n

        C\u00e1ch T\u00ednh Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (ARR) Chi Ti\u1ebft<\/h2>\n

        \u0110\u1ec3 t\u00ednh ARR m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 t\u1ed5ng doanh thu ph\u00f2ng v\u00e0 t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft:<\/p>\n

          \n
        1. X\u00e1c \u0111\u1ecbnh kho\u1ea3ng th\u1eddi gian:<\/b> Ch\u1ecdn kho\u1ea3ng th\u1eddi gian b\u1ea1n mu\u1ed1n t\u00ednh ARR (ng\u00e0y, tu\u1ea7n, th\u00e1ng, n\u0103m).<\/li>\n
        2. Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 doanh thu ph\u00f2ng:<\/b> T\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 doanh thu t\u1eeb vi\u1ec7c cho thu\u00ea ph\u00f2ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn. \u0110\u1ea3m b\u1ea3o bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i doanh thu ph\u00f2ng (gi\u00e1 ph\u00f2ng, ph\u1ee5 ph\u00ed, n\u00e2ng c\u1ea5p).<\/li>\n
        3. Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n:<\/b> \u0110\u1ebfm t\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn. L\u01b0u \u00fd ch\u1ec9 t\u00ednh c\u00e1c ph\u00f2ng \u0111\u00e3 b\u00e1n, kh\u00f4ng bao g\u1ed3m c\u00e1c ph\u00f2ng tr\u1ed1ng ho\u1eb7c ph\u00f2ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed.<\/li>\n
        4. \u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c:<\/b> S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c ARR = T\u1ed5ng Doanh Thu Ph\u00f2ng \/ T\u1ed5ng S\u1ed1 Ph\u00f2ng \u0110\u00e3 B\u00e1n \u0111\u1ec3 t\u00ednh ARR.<\/li>\n<\/ol>\n

          V\u00ed d\u1ee5:<\/b><\/p>\n

          Trong th\u00e1ng 7, kh\u00e1ch s\u1ea1n A c\u00f3:<\/p>\n

            \n
          • T\u1ed5ng doanh thu ph\u00f2ng: 150.000.000 VN\u0110<\/li>\n
          • T\u1ed5ng s\u1ed1 ph\u00f2ng \u0111\u00e3 b\u00e1n: 750 ph\u00f2ng<\/li>\n<\/ul>\n

            ARR c\u1ee7a kh\u00e1ch s\u1ea1n A trong th\u00e1ng 7 l\u00e0:<\/p>\n

            ARR = 150.000.000 VN\u0110 \/ 750 ph\u00f2ng = 200.000 VN\u0110\/ph\u00f2ng<\/p>\n

            C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh (ARR)<\/h2>\n

            Sau khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 ARR v\u00e0 c\u00e1ch t\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ch\u1ec9 s\u1ed1 n\u00e0y, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n:<\/p>\n

            1. Ph\u00e2n t\u00edch \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/h3>\n

            Nghi\u00ean c\u1ee9u gi\u00e1 ph\u00f2ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong khu v\u1ef1c \u0111\u1ec3 hi\u1ec3u r\u00f5 m\u1ee9c gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn.<\/p>\n

              \n
            • X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp:<\/b> C\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 quy m\u00f4, ti\u1ec7n nghi, v\u00e0 v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n.<\/li>\n
            • Thu th\u1eadp d\u1eef li\u1ec7u gi\u00e1:<\/b> Theo d\u00f5i gi\u00e1 ph\u00f2ng c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u00ean c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn (OTA) v\u00e0 trang web c\u1ee7a h\u1ecd.<\/li>\n
            • Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu:<\/b> \u0110\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7 (gi\u00e1, ti\u1ec7n nghi, d\u1ecbch v\u1ee5) \u0111\u1ec3 t\u00ecm ra c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1c bi\u1ec7t h\u00f3a.<\/li>\n<\/ul>\n

              2. \u00c1p D\u1ee5ng Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n

              Thay v\u00ec \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0y, h\u00e3y \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, m\u00f9a v\u1ee5, v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/p>\n

                \n
              • Gi\u00e1 theo m\u00f9a:<\/b> T\u0103ng gi\u00e1 trong m\u00f9a cao \u0111i\u1ec3m v\u00e0 gi\u1ea3m gi\u00e1 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/li>\n
              • Gi\u00e1 theo ng\u00e0y trong tu\u1ea7n:<\/b> T\u0103ng gi\u00e1 v\u00e0o cu\u1ed1i tu\u1ea7n v\u00e0 gi\u1ea3m gi\u00e1 v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n.<\/li>\n
              • Gi\u00e1 theo s\u1ef1 ki\u1ec7n:<\/b> T\u0103ng gi\u00e1 khi c\u00f3 c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn di\u1ec5n ra trong khu v\u1ef1c.<\/li>\n
              • Gi\u00e1 \u0111\u1ed9ng:<\/b> S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n

                3. N\u00e2ng C\u1ea5p Ph\u00f2ng v\u00e0 D\u1ecbch V\u1ee5<\/h3>\n

                \u0110\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c n\u00e2ng c\u1ea5p ph\u00f2ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p kh\u00e1ch s\u1ea1n \u0111\u1eb7t gi\u00e1 cao h\u01a1n. C\u00e1c n\u00e2ng c\u1ea5p c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n

                  \n
                • N\u00e2ng c\u1ea5p ph\u00f2ng:<\/b> Thay \u0111\u1ed5i n\u1ed9i th\u1ea5t, trang thi\u1ebft b\u1ecb, v\u00e0 ti\u1ec7n nghi trong ph\u00f2ng.<\/li>\n
                • Cung c\u1ea5p d\u1ecbch v\u1ee5 cao c\u1ea5p:<\/b> Spa, h\u1ed3 b\u01a1i, nh\u00e0 h\u00e0ng, qu\u1ea7y bar.<\/li>\n
                • T\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed:<\/b> Tour du l\u1ecbch, l\u1edbp h\u1ecdc n\u1ea5u \u0103n, bi\u1ec3u di\u1ec5n ngh\u1ec7 thu\u1eadt.<\/li>\n<\/ul>\n

                  4. C\u1ea3i Thi\u1ec7n Ch\u1ea5t L\u01b0\u1ee3ng D\u1ecbch V\u1ee5<\/h3>\n

                  Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i. H\u00e3y \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n, v\u00e0 chu \u0111\u00e1o.<\/p>\n

                    \n
                  • \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/b> Cung c\u1ea5p c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o v\u1ec1 k\u1ef9 n\u0103ng giao ti\u1ebfp, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n
                  • X\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1ecbch v\u1ee5:<\/b> Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u.<\/li>\n
                  • Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng:<\/b> S\u1eed d\u1ee5ng c\u00e1c kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n

                    5. T\u1eadn D\u1ee5ng C\u00e1c K\u00eanh Ph\u00e2n Ph\u1ed1i Tr\u1ef1c Tuy\u1ebfn (OTA)<\/h3>\n

                    C\u00e1c k\u00eanh OTA (Booking.com, Agoda, Expedia) l\u00e0 m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng quan tr\u1ecdng cho kh\u00e1ch s\u1ea1n. H\u00e3y t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

                      \n
                    • H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/b> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c ph\u00f2ng, ti\u1ec7n nghi, v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
                    • M\u00f4 t\u1ea3 chi ti\u1ebft:<\/b> Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch s\u1ea1n, ph\u00f2ng, v\u00e0 c\u00e1c ti\u1ec7n nghi.<\/li>\n
                    • Gi\u00e1 c\u1ea1nh tranh:<\/b> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng tr\u00ean c\u00e1c k\u00eanh OTA \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n
                    • Qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1:<\/b> Tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/li>\n<\/ul>\n

                      6. T\u1ea1o C\u00e1c G\u00f3i Khuy\u1ebfn M\u00e3i H\u1ea5p D\u1eabn<\/h3>\n

                      C\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i (v\u00ed d\u1ee5: g\u00f3i ngh\u1ec9 d\u01b0\u1ee1ng cu\u1ed1i tu\u1ea7n, g\u00f3i honeymoon, g\u00f3i gia \u0111\u00ecnh) c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu ph\u00f2ng. H\u00e3y thi\u1ebft k\u1ebf c\u00e1c g\u00f3i khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

                        \n
                      • X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> Kh\u00e1ch du l\u1ecbch, kh\u00e1ch c\u00f4ng t\u00e1c, gia \u0111\u00ecnh, c\u1eb7p \u0111\u00f4i.<\/li>\n
                      • Thi\u1ebft k\u1ebf g\u00f3i khuy\u1ebfn m\u00e3i:<\/b> Bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m (\u0103n s\u00e1ng, spa, tour du l\u1ecbch) v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i.<\/li>\n
                      • Qu\u1ea3ng b\u00e1 g\u00f3i khuy\u1ebfn m\u00e3i:<\/b> S\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing tr\u1ef1c tuy\u1ebfn (m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn) \u0111\u1ec3 qu\u1ea3ng b\u00e1 g\u00f3i khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n

                        7. S\u1eed D\u1ee5ng Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

                        Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, v\u00e0 qu\u1ea3n l\u00fd doanh thu ph\u00f2ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a ARR m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

                          \n
                        • L\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p:<\/b> Nghi\u00ean c\u1ee9u c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
                        • \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/b> Cung c\u1ea5p \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean \u0111\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n
                        • Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1:<\/b> Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u1ea7n m\u1ec1m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n<\/ul>\n

                          K\u1ebft lu\u1eadn<\/h2>\n

                          Gi\u00e1 ph\u00f2ng trung b\u00ecnh (ARR) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu c\u1ee7a kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 ARR, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ARR l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i, \u0111\u00e1nh gi\u00e1, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

                          Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu kh\u00e1ch s\u1ea1n<\/b> v\u00e0 t\u00ednh gi\u00e1 ph\u00f2ng trung b\u00ecnh<\/b> m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3!<\/p>\n","protected":false},"excerpt":{"rendered":"

                          T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n: C\u00e1ch T\u00ednh Gi\u00e1 Ph\u00f2ng Trung B\u00ecnh Nh\u01b0 Chuy\u00ean Gia! Gi\u1edbi thi\u1ec7u v\u1ec1 T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh, vi\u1ec7c t\u1ed1i \u01b0u doanh thu l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. M\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng […]<\/p>\n","protected":false},"author":1,"featured_media":444523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444524"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444523"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}