{"id":444516,"date":"2025-02-19T05:02:03","date_gmt":"2025-02-19T05:02:03","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-phan-phoi-ota-5-cach-tang-doanh-thu-khach-san-hieu-qua\/"},"modified":"2025-02-19T05:02:03","modified_gmt":"2025-02-19T05:02:03","slug":"toi-uu-phan-phoi-ota-5-cach-tang-doanh-thu-khach-san-hieu-qua","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-phan-phoi-ota-5-cach-tang-doanh-thu-khach-san-hieu-qua\/","title":{"rendered":"T\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i OTA: 5 c\u00e1ch t\u0103ng doanh thu kh\u00e1ch s\u1ea1n hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<h1>5 C\u00e1ch T\u1ed1i \u01afu Ph\u00e2n Ph\u1ed1i OTA \u0111\u1ec3 T\u0103ng Doanh Thu Kh\u00e1ch S\u1ea1n<\/h1>\n<p>  <img decoding=\"async\" src=\"https:\/\/otavietnam.com\/wp-content\/uploads\/2025\/02\/tang-cong-suat-ban-phong-ota-banner-2.png\" alt=\"T\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i OTA cho kh\u00e1ch s\u1ea1n\" \/><\/p>\n<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 Ph\u00e2n Ph\u1ed1i OTA v\u00e0 T\u1ea7m Quan Tr\u1ecdng<\/h2>\n<p>\n    Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00e1c <b>Online Travel Agencies (OTAs)<\/b> \u0111\u00e3 tr\u1edf th\u00e0nh<br \/>\n    m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n. OTA kh\u00f4ng ch\u1ec9 l\u00e0<br \/>\n    k\u00eanh b\u00e1n ph\u00f2ng m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m<br \/>\n    n\u0103ng kh\u1ed5ng l\u1ed3 tr\u00ean to\u00e0n c\u1ea7u. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i OTA l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u0103ng<br \/>\n    doanh thu v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n.\n  <\/p>\n<h3>1. Hi\u1ec3u R\u00f5 H\u00e0nh Vi Mua S\u1eafm c\u1ee7a Kh\u00e1ch H\u00e0ng tr\u00ean OTA<\/h3>\n<p>\n    Kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng OTA th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 xem x\u00e9t \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng<br \/>\n    kh\u00e1ch h\u00e0ng kh\u00e1c tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng. H\u1ecd kh\u00f4ng nh\u1ea5t thi\u1ebft trung th\u00e0nh v\u1edbi<br \/>\n    m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n c\u1ee5 th\u1ec3 m\u00e0 th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0<br \/>\n    ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Do \u0111\u00f3, kh\u00e1ch s\u1ea1n c\u1ea7n:\n  <\/p>\n<ul>\n<li>\n      <strong>\u0110\u1ea3m b\u1ea3o gi\u00e1 c\u1ea1nh tranh:<\/strong> Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng tr\u00ean<br \/>\n      c\u00e1c OTA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.\n    <\/li>\n<li>\n      <strong>Qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1:<\/strong> T\u00edch c\u1ef1c ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft<br \/>\n      c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn:<\/strong> \u0110\u1ea3m b\u1ea3o th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n tr\u00ean<br \/>\n      OTA \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn, bao g\u1ed3m h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 c\u00e1c<br \/>\n      ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5.\n    <\/li>\n<\/ul>\n<h3>2. T\u1eadn D\u1ee5ng OTA nh\u01b0 m\u1ed9t Th\u1ecb Tr\u01b0\u1eddng \u0110\u1ed9c L\u1eadp<\/h3>\n<p>\n    M\u1ed7i OTA ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c l\u1eadp v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<br \/>\n    ri\u00eang. Kh\u00e1ch s\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p:\n  <\/p>\n<ul>\n<li>\n      <strong>Nghi\u00ean c\u1ee9u c\u00e1c OTA kh\u00e1c nhau:<\/strong> T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c OTA ph\u1ed5 bi\u1ebfn nh\u01b0<br \/>\n      Booking.com, Expedia, Agoda, v.v., v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng OTA ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng<br \/>\n      kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch s\u1ea1n.\n    <\/li>\n<li>\n      <strong>T\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean t\u1eebng OTA:<\/strong> \u0110\u1ea3m b\u1ea3o h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean m\u1ed7i<br \/>\n      OTA \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u1edbi th\u00f4ng tin chi ti\u1ebft, h\u00ecnh \u1ea3nh h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 c\u1ea3 c\u1ea1nh tranh.\n    <\/li>\n<li>\n      <strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a OTA:<\/strong> T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5<br \/>\n      v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u00e0 OTA cung c\u1ea5p \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\n    <\/li>\n<\/ul>\n<h3>3. Khai Th\u00e1c Th\u00f4ng Tin Th\u1ecb Tr\u01b0\u1eddng t\u1eeb Market Manager c\u1ee7a OTA<\/h3>\n<p>\n    C\u00e1c <b>Market Manager<\/b> c\u1ee7a OTA c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb<br \/>\n    tr\u01b0\u1eddng v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh<br \/>\n    s\u00e1ng su\u1ed1t. H\u00e3y t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u1ec3:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u00ecm hi\u1ec3u v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/strong> H\u1ecfi v\u1ec1 c\u00e1c xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi nh\u1ea5t, c\u00e1c<br \/>\n      s\u1ef1 ki\u1ec7n s\u1eafp di\u1ec5n ra v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Y\u00eau c\u1ea7u Market Manager cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a<br \/>\n      kh\u00e1ch s\u1ea1n tr\u00ean OTA, so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.\n    <\/li>\n<li>\n      <strong>Tham kh\u1ea3o \u00fd ki\u1ebfn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1:<\/strong> Th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi<br \/>\n      t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n.\n    <\/li>\n<\/ul>\n<h3>4. S\u1eed D\u1ee5ng OTA nh\u01b0 m\u1ed9t K\u00eanh \u0110i\u1ec1u Ch\u1ec9nh Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n<p>\n    OTA l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i linh ho\u1ea1t cho ph\u00e9p kh\u00e1ch s\u1ea1n \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng<br \/>\n    v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u0103ng gi\u00e1 v\u00e0o m\u00f9a cao \u0111i\u1ec3m:<\/strong> Khi nhu c\u1ea7u t\u0103ng cao, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ph\u00f2ng<br \/>\n      tr\u00ean OTA \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu.\n    <\/li>\n<li>\n      <strong>Gi\u1ea3m gi\u00e1 v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m:<\/strong> \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m, kh\u00e1ch<br \/>\n      s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 ph\u00f2ng v\u00e0 cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.\n    <\/li>\n<li>\n      <strong>T\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t:<\/strong> Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn<br \/>\n      m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u1ee7a OTA, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng s\u1edbm ho\u1eb7c \u0111\u1eb7t ph\u00f2ng<br \/>\n      d\u00e0i ng\u00e0y.\n    <\/li>\n<\/ul>\n<h3>5. T\u0103ng C\u01b0\u1eddng Doanh Thu trong Giai \u0110o\u1ea1n Cao \u0110i\u1ec3m<\/h3>\n<p>\n    Nhi\u1ec1u kh\u00e1ch s\u1ea1n c\u00f3 xu h\u01b0\u1edbng \u0111\u00f3ng k\u00eanh OTA trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m v\u00ec cho r\u1eb1ng h\u1ecd s\u1ebd k\u00edn<br \/>\n    ph\u00f2ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a OTA. Tuy nhi\u00ean, vi\u1ec7c duy tr\u00ec k\u00eanh OTA m\u1edf trong giai<br \/>\n    \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3:\n  <\/p>\n<ul>\n<li>\n      <strong>T\u0103ng gi\u00e1 ph\u00f2ng:<\/strong> OTA c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n<br \/>\n      s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u00f2ng trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m.\n    <\/li>\n<li>\n      <strong>T\u0103ng t\u1ef7 l\u1ec7 l\u1ea5p \u0111\u1ea7y ph\u00f2ng:<\/strong> Ngay c\u1ea3 trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m, v\u1eabn c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng<br \/>\n      ph\u00f2ng tr\u1ed1ng do kh\u00e1ch h\u1ee7y ph\u00f2ng ho\u1eb7c thay \u0111\u1ed5i l\u1ecbch tr\u00ecnh. OTA c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n l\u1ea5p \u0111\u1ea7y<br \/>\n      nh\u1eefng ph\u00f2ng tr\u1ed1ng n\u00e0y.\n    <\/li>\n<li>\n      <strong>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi:<\/strong> OTA c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch<br \/>\n      h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft \u0111\u1ebfn kh\u00e1ch s\u1ea1n th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c.\n    <\/li>\n<\/ul>\n<h2>Chi\u1ebfn L\u01b0\u1ee3c SEO Cho B\u00e0i Vi\u1ebft V\u1ec1 T\u1ed1i \u01afu Ph\u00e2n Ph\u1ed1i OTA<\/h2>\n<p>\n    \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o b\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c<br \/>\n    chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd:\n  <\/p>\n<h3>Nghi\u00ean C\u1ee9u T\u1eeb Kh\u00f3a<\/h3>\n<p>\n    X\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 t\u1ed1i<br \/>\n    \u01b0u ph\u00e2n ph\u1ed1i OTA. C\u00e1c t\u1eeb kh\u00f3a n\u00e0y n\u00ean bao g\u1ed3m:\n  <\/p>\n<ul>\n<li>&#8220;t\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i OTA&#8221;<\/li>\n<li>&#8220;k\u00eanh OTA cho kh\u00e1ch s\u1ea1n&#8221;<\/li>\n<li>&#8220;t\u0103ng doanh thu kh\u00e1ch s\u1ea1n t\u1eeb OTA&#8221;<\/li>\n<li>&#8220;chi\u1ebfn l\u01b0\u1ee3c OTA cho kh\u00e1ch s\u1ea1n&#8221;<\/li>\n<li>&#8220;qu\u1ea3n l\u00fd OTA hi\u1ec7u qu\u1ea3&#8221;<\/li>\n<li>&#8220;online travel agency&#8221;<\/li>\n<li>&#8220;booking.com&#8221;<\/li>\n<li>&#8220;expedia&#8221;<\/li>\n<li>&#8220;agoda&#8221;<\/li>\n<\/ul>\n<h3>T\u1ed1i \u01afu H\u00f3a N\u1ed9i Dung<\/h3>\n<p>\n    S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 h\u1ee3p l\u00fd trong ti\u00eau \u0111\u1ec1, ti\u00eau \u0111\u1ec1 ph\u1ee5, m\u00f4<br \/>\n    t\u1ea3, v\u00e0 n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft. \u0110\u1ea3m b\u1ea3o n\u1ed9i dung b\u00e0i vi\u1ebft cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 gi\u00e1<br \/>\n    tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.\n  <\/p>\n<ul>\n<li>\n      <strong>Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn:<\/strong> Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft n\u00ean ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<br \/>\n      c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.\n    <\/li>\n<li>\n      <strong>M\u00f4 t\u1ea3 meta:<\/strong> M\u00f4 t\u1ea3 meta n\u00ean t\u00f3m t\u1eaft n\u1ed9i dung b\u00e0i vi\u1ebft v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc<br \/>\n      nh\u1ea5p v\u00e0o li\u00ean k\u1ebft.\n    <\/li>\n<li>\n      <strong>S\u1eed d\u1ee5ng th\u1ebb ti\u00eau \u0111\u1ec1:<\/strong> S\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 (H1, H2, H3) \u0111\u1ec3 c\u1ea5u tr\u00fac n\u1ed9i dung<br \/>\n      b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 \u0111\u1ecdc.\n    <\/li>\n<li>\n      <strong>H\u00ecnh \u1ea3nh v\u00e0 video:<\/strong> S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 minh h\u1ecda n\u1ed9i<br \/>\n      dung b\u00e0i vi\u1ebft v\u00e0 t\u0103ng t\u00ednh h\u1ea5p d\u1eabn.\n    <\/li>\n<li>\n      <strong>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i:<\/strong> Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c b\u00e0i vi\u1ebft li\u00ean quan tr\u00ean trang web<br \/>\n      c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c trang web uy t\u00edn kh\u00e1c \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u00e0i vi\u1ebft.\n    <\/li>\n<\/ul>\n<h3>X\u00e2y D\u1ef1ng Li\u00ean K\u1ebft<\/h3>\n<p>\n    X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c trang web kh\u00e1c \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd<br \/>\n    gi\u00fap t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a b\u00e0i vi\u1ebft tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n  <\/p>\n<ul>\n<li>\n      <strong>Chia s\u1ebb b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Chia s\u1ebb b\u00e0i vi\u1ebft tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0<br \/>\n      Facebook, Twitter, LinkedIn, v.v.\n    <\/li>\n<li>\n      <strong>Tham gia c\u00e1c di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn:<\/strong> Tham gia c\u00e1c di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng<br \/>\n      \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn li\u00ean quan \u0111\u1ebfn ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.\n    <\/li>\n<li>\n      <strong>Li\u00ean h\u1ec7 v\u1edbi c\u00e1c blogger v\u00e0 nh\u00e0 b\u00e1o:<\/strong> Li\u00ean h\u1ec7 v\u1edbi c\u00e1c blogger v\u00e0 nh\u00e0 b\u00e1o trong<br \/>\n      ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u1ec1 ngh\u1ecb h\u1ecd vi\u1ebft v\u1ec1 b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.\n    <\/li>\n<\/ul>\n<h3>Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1<\/h3>\n<p>\n    Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n<br \/>\n    t\u00edch web nh\u01b0 Google Analytics. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0<br \/>\n    nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n.\n  <\/p>\n<ul>\n<li>\n      <strong>Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a:<\/strong> Theo d\u00f5i th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau tr\u00ean<br \/>\n      c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n    <\/li>\n<li>\n      <strong>Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp:<\/strong> Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a<br \/>\n      b\u1ea1n, bao g\u1ed3m ngu\u1ed3n g\u1ed1c, th\u1eddi gian \u1edf l\u1ea1i trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang.\n    <\/li>\n<li>\n      <strong>\u0110\u00e1nh gi\u00e1 chuy\u1ec3n \u0111\u1ed5i:<\/strong> \u0110\u00e1nh gi\u00e1 xem b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng th\u1ef1c<br \/>\n      hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1eb7t ph\u00f2ng hay kh\u00f4ng.\n    <\/li>\n<\/ul>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>\n    T\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i OTA l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd v\u00e0 n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng.<br \/>\n    B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean OTA, t\u1eadn d\u1ee5ng OTA nh\u01b0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng<br \/>\n    \u0111\u1ed9c l\u1eadp, khai th\u00e1c th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng t\u1eeb Market Manager c\u1ee7a OTA, s\u1eed d\u1ee5ng OTA nh\u01b0 m\u1ed9t k\u00eanh<br \/>\n    \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 linh ho\u1ea1t v\u00e0 t\u0103ng c\u01b0\u1eddng doanh thu trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3<br \/>\n    t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn<br \/>\n    l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.\n  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 C\u00e1ch T\u1ed1i \u01afu Ph\u00e2n Ph\u1ed1i OTA \u0111\u1ec3 T\u0103ng Doanh Thu Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Ph\u00e2n Ph\u1ed1i OTA v\u00e0 T\u1ea7m Quan Tr\u1ecdng Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00e1c Online Travel Agencies (OTAs) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n. OTA kh\u00f4ng ch\u1ec9 l\u00e0 k\u00eanh b\u00e1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":444513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444516"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444513"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}