{"id":444510,"date":"2025-02-19T04:02:13","date_gmt":"2025-02-19T04:02:13","guid":{"rendered":"https:\/\/otavietnam.com\/toi-uu-loi-nhuan-khach-san-hop-tac-chien-luoc-voi-ota\/"},"modified":"2025-02-19T04:02:13","modified_gmt":"2025-02-19T04:02:13","slug":"toi-uu-loi-nhuan-khach-san-hop-tac-chien-luoc-voi-ota","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/toi-uu-loi-nhuan-khach-san-hop-tac-chien-luoc-voi-ota\/","title":{"rendered":"T\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn kh\u00e1ch s\u1ea1n: H\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi OTA"},"content":{"rendered":"

T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn Kh\u00e1ch S\u1ea1n: H\u1ee3p T\u00e1c Chi\u1ebfn L\u01b0\u1ee3c V\u1edbi OTA<\/h1>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 H\u1ee3p T\u00e1c V\u1edbi OTA Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y l\u00e0 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTA). B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1ch t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 v\u1edbi OTA \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd chi ph\u00ed hoa h\u1ed3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng su\u1ea5t ph\u00f2ng<\/strong>.<\/p>\n

\n \"H\u1ee3p\n <\/div>\n

Hi\u1ec3u R\u00f5 V\u1ec1 M\u00f4 H\u00ecnh Chi Ph\u00ed v\u00e0 L\u1ee3i Nhu\u1eadn Kh\u00e1ch S\u1ea1n<\/h3>\n

Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1ch OTA c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n. Chi ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i ch\u00ednh: chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i.<\/p>\n

Chi Ph\u00ed C\u1ed1 \u0110\u1ecbnh<\/h4>\n

Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u00e0 nh\u1eefng chi ph\u00ed kh\u00f4ng thay \u0111\u1ed5i theo s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n ra. V\u00ed d\u1ee5, ti\u1ec1n thu\u00ea nh\u00e0, l\u01b0\u01a1ng nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n, qu\u1ea3n l\u00fd, b\u1ed9 ph\u1eadn kinh doanh v\u00e0 marketing, v\u00e0 c\u00e1c chi ph\u00ed qu\u1ea3n l\u00fd chung. D\u00f9 kh\u00e1ch s\u1ea1n c\u00f3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t ph\u00f2ng hay t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng, nh\u1eefng chi ph\u00ed n\u00e0y v\u1eabn ph\u1ea3i tr\u1ea3.<\/p>\n

Chi Ph\u00ed Bi\u1ebfn \u0110\u1ed5i<\/h4>\n

Chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 nh\u1eefng chi ph\u00ed thay \u0111\u1ed5i theo s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c b\u00e1n ra. V\u00ed d\u1ee5, chi ph\u00ed gi\u1eb7t l\u00e0, \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh c\u00e1 nh\u00e2n, chi ph\u00ed ti\u1ec7n \u00edch (\u0111i\u1ec7n, n\u01b0\u1edbc) cho c\u00e1c ph\u00f2ng \u0111ang s\u1eed d\u1ee5ng, v\u00e0 hoa h\u1ed3ng cho OTA (n\u1ebfu c\u00f3).<\/p>\n

Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 chi ph\u00ed bi\u1ebfn \u0111\u1ed5i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ph\u00e2n ph\u1ed1i ph\u00f2ng.<\/p>\n

Vai Tr\u00f2 C\u1ee7a OTA Trong Vi\u1ec7c T\u1ed1i \u01afu H\u00f3a C\u00f4ng Su\u1ea5t Ph\u00f2ng<\/h2>\n

L\u1ea5p \u0110\u1ea7y C\u00e1c Ph\u00f2ng Tr\u1ed1ng Cu\u1ed1i C\u00f9ng<\/h3>\n

OTA c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng cu\u1ed1i c\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a th\u1ea5p \u0111i\u1ec3m ho\u1eb7c khi c\u00f3 t\u1ef7 l\u1ec7 h\u1ee7y ph\u00f2ng cao. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3 100 ph\u00f2ng. Vi\u1ec7c b\u00e1n ph\u00f2ng \u0111\u1ea7u ti\u00ean v\u1edbi gi\u00e1 100 \u0111\u00f4 la c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn \u00e2m v\u00ec ph\u1ea3i chi tr\u1ea3 cho c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh. Tuy nhi\u00ean, vi\u1ec7c b\u00e1n ph\u00f2ng th\u1ee9 100 v\u1edbi gi\u00e1 t\u01b0\u01a1ng t\u1ef1 l\u1ea1i c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n nhi\u1ec1u, v\u00ec h\u1ea7u h\u1ebft c\u00e1c chi ph\u00ed c\u1ed1 \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c trang tr\u1ea3i b\u1edfi 50 ph\u00f2ng \u0111\u1ea7u ti\u00ean.<\/p>\n

N\u1ebfu OTA l\u00e0 k\u00eanh mang l\u1ea1i ph\u00f2ng th\u1ee9 100 n\u00e0y, th\u00ec t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean ph\u00f2ng \u0111\u00f3 c\u00f3 th\u1ec3 cao h\u01a1n so v\u1edbi ph\u00f2ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y l\u00e0 do chi ph\u00ed hoa h\u1ed3ng cho OTA th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi chi ph\u00ed marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n

Th\u1eddi \u0110i\u1ec3m \u0110\u1eb7t Ph\u00f2ng v\u00e0 Qu\u1ea3n L\u00fd Gi\u00e1 Linh Ho\u1ea1t<\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 th\u1eddi \u0111i\u1ec3m \u0111\u1eb7t ph\u00f2ng (booking window) c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh OTA kh\u00e1c nhau. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng nh\u1ea5t th\u00f4ng qua OTA v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 cho ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch s\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng OTA A th\u01b0\u1eddng mang l\u1ea1i c\u00e1c \u0111\u1eb7t ph\u00f2ng v\u00e0o ph\u00fat ch\u00f3t v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u00eanh n\u00e0y \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng trong nh\u1eefng th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u th\u1ea5p.<\/p>\n

Chi\u1ebfn L\u01b0\u1ee3c H\u1ee3p T\u00e1c Hi\u1ec7u Qu\u1ea3 V\u1edbi OTA \u0110\u1ec3 T\u0103ng L\u1ee3i Nhu\u1eadn<\/h2>\n

X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 \u0110\u1ed1i T\u00e1c<\/h3>\n

Thay v\u00ec coi OTA l\u00e0 m\u1ed9t chi ph\u00ed, h\u00e3y coi ch\u00fang l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n OTA \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c kh\u00e1c. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd.<\/p>\n

Qu\u1ea3n L\u00fd Gi\u00e1 C\u1ea3 Th\u00f4ng Minh<\/h3>\n

\u0110\u1eebng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd gi\u00e1 linh ho\u1ea1t d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, th\u1eddi gian \u0111\u1eb7t ph\u00f2ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i. V\u00ed d\u1ee5:<\/p>\n

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  • Gi\u00e1 s\u1edbm (Early Bird):<\/strong> \u01afu \u0111\u00e3i gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng s\u1edbm.<\/li>\n
  • Gi\u00e1 ph\u00fat ch\u00f3t (Last Minute):<\/strong> Gi\u1ea3m gi\u00e1 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng v\u00e0o ph\u00fat ch\u00f3t.<\/li>\n
  • Gi\u00e1 theo m\u00f9a (Seasonal Pricing):<\/strong> \u0110i\u1ec1u ch\u1ec9nh gi\u00e1 theo m\u00f9a cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m.<\/li>\n<\/ul>\n

    S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu (Revenue Management Systems – RMS) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

    T\u1ed1i \u01afu H\u00f3a H\u1ed3 S\u01a1 Kh\u00e1ch S\u1ea1n Tr\u00ean OTA<\/h3>\n

    H\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n tr\u00ean OTA l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u00e0 h\u1ea5p d\u1eabn. Bao g\u1ed3m:<\/p>\n

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    • H\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao:<\/strong> H\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 chuy\u00ean nghi\u1ec7p v\u1ec1 ph\u00f2ng \u1ed1c, ti\u1ec7n nghi v\u00e0 c\u00e1c khu v\u1ef1c chung c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
    • M\u00f4 t\u1ea3 chi ti\u1ebft:<\/strong> M\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c lo\u1ea1i ph\u00f2ng, ti\u1ec7n nghi v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
    • Th\u00f4ng tin c\u1eadp nh\u1eadt:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin li\u00ean h\u1ec7, \u0111\u1ecba ch\u1ec9 v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/li>\n
    • Ph\u1ea3n h\u1ed3i \u0111\u00e1nh gi\u00e1:<\/strong> Ch\u1ee7 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng (c\u1ea3 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c) \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n

      S\u1eed D\u1ee5ng C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i v\u00e0 \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t<\/h3>\n

      C\u00e1c OTA th\u01b0\u1eddng cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5:<\/p>\n

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      • \u01afu \u0111\u00e3i theo g\u00f3i (Package Deals):<\/strong> K\u1ebft h\u1ee3p ph\u00f2ng \u1edf v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 b\u1eefa s\u00e1ng, spa, ho\u1eb7c v\u00e9 tham quan.<\/li>\n
      • Gi\u1ea3m gi\u00e1 cho th\u00e0nh vi\u00ean (Member Discounts):<\/strong> \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho th\u00e0nh vi\u00ean c\u1ee7a OTA.<\/li>\n
      • Khuy\u1ebfn m\u00e3i theo th\u1eddi gian (Limited-Time Offers):<\/strong> T\u1ea1o ra s\u1ef1 khan hi\u1ebfm v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng.<\/li>\n<\/ul>\n

        Theo D\u00f5i v\u00e0 Ph\u00e2n T\u00edch Hi\u1ec7u Qu\u1ea3<\/h3>\n

        Vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch OTA l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) t\u1ed1i \u0111a. Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh nh\u01b0:<\/p>\n

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        • S\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng:<\/strong> S\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng \u0111\u01b0\u1ee3c \u0111\u1eb7t th\u00f4ng qua m\u1ed7i OTA.<\/li>\n
        • Doanh thu:<\/strong> Doanh thu t\u1ea1o ra t\u1eeb m\u1ed7i OTA.<\/li>\n
        • Chi ph\u00ed hoa h\u1ed3ng:<\/strong> T\u1ed5ng chi ph\u00ed hoa h\u1ed3ng ph\u1ea3i tr\u1ea3 cho m\u1ed7i OTA.<\/li>\n
        • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate):<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp trang c\u1ee7a b\u1ea1n tr\u00ean OTA chuy\u1ec3n th\u00e0nh \u0111\u1eb7t ph\u00f2ng.<\/li>\n<\/ul>\n

          S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch OTA. \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c.<\/p>\n

          T\u1eadn D\u1ee5ng D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng \u0110\u1ec3 T\u0103ng \u0110\u1eb7t Ph\u00f2ng Tr\u1ef1c Ti\u1ebfp<\/h2>\n

          X\u00e2y D\u1ef1ng C\u01a1 S\u1edf D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/h3>\n

          M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o OTA v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

            \n
          • \u0110\u1eb7t ph\u00f2ng tr\u1ef1c ti\u1ebfp:<\/strong> Th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb trang web c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email.<\/li>\n
          • Kh\u00e1ch h\u00e0ng trung th\u00e0nh (Loyalty Program):<\/strong> Th\u00f4ng tin kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a kh\u00e1ch s\u1ea1n.<\/li>\n
          • OTA:<\/strong> M\u1ed9t s\u1ed1 OTA cho ph\u00e9p b\u1ea1n thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: email) khi h\u1ecd \u0111\u1eb7t ph\u00f2ng.<\/li>\n<\/ul>\n

            Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng<\/h3>\n

            Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch, th\u00f3i quen v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5:<\/p>\n

              \n
            • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> Chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung (v\u00ed d\u1ee5: \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng).<\/li>\n
            • Ph\u00e2n t\u00edch RFM (Recency, Frequency, Monetary):<\/strong> Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u1eddi gian g\u1ea7n \u0111\u00e2y h\u1ecd \u0111\u1eb7t ph\u00f2ng, t\u1ea7n su\u1ea5t \u0111\u1eb7t ph\u00f2ng v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb chi ti\u00eau c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

              Marketing Nh\u1eafm M\u1ee5c Ti\u00eau<\/h3>\n

              S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eafm m\u1ee5c ti\u00eau. V\u00ed d\u1ee5:<\/p>\n

                \n
              • Email marketing:<\/strong> G\u1eedi email c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd.<\/li>\n
              • Remarketing:<\/strong> Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n nh\u01b0ng ch\u01b0a \u0111\u1eb7t ph\u00f2ng.<\/li>\n
              • M\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n

                K\u1ebft Lu\u1eadn: H\u1ee3p T\u00e1c Th\u00f4ng Minh, L\u1ee3i Nhu\u1eadn V\u1eefng Ch\u1eafc<\/h2>\n

                H\u1ee3p t\u00e1c v\u1edbi OTA kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 m\u1ed9t cu\u1ed9c ch\u01a1i “\u0111\u01b0\u1ee3c \u0103n c\u1ea3, ng\u00e3 v\u1ec1 kh\u00f4ng”. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 th\u00f4ng minh, t\u1ed1i \u01b0u h\u00f3a h\u1ed3 s\u01a1 kh\u00e1ch s\u1ea1n, t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3, v\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn OTA th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/strong>, kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 l\u1ea5p \u0111\u1ea7y c\u00e1c ph\u00f2ng tr\u1ed1ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 linh ho\u1ea1t, lu\u00f4n s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng tr\u00ean con \u0111\u01b0\u1eddng t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn kh\u00e1ch s\u1ea1n!<\/p>\n","protected":false},"excerpt":{"rendered":"

                T\u1ed1i \u0110a H\u00f3a L\u1ee3i Nhu\u1eadn Kh\u00e1ch S\u1ea1n: H\u1ee3p T\u00e1c Chi\u1ebfn L\u01b0\u1ee3c V\u1edbi OTA Gi\u1edbi Thi\u1ec7u V\u1ec1 H\u1ee3p T\u00e1c V\u1edbi OTA Trong Ng\u00e0nh Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau […]<\/p>\n","protected":false},"author":1,"featured_media":444507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444510"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444507"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}