{"id":444504,"date":"2025-02-19T03:02:03","date_gmt":"2025-02-19T03:02:03","guid":{"rendered":"https:\/\/otavietnam.com\/quan-ly-doanh-thu-khach-san-bi-quyet-thanh-cong-va-toi-uu-loi-nhuan\/"},"modified":"2025-02-19T03:02:03","modified_gmt":"2025-02-19T03:02:03","slug":"quan-ly-doanh-thu-khach-san-bi-quyet-thanh-cong-va-toi-uu-loi-nhuan","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/quan-ly-doanh-thu-khach-san-bi-quyet-thanh-cong-va-toi-uu-loi-nhuan\/","title":{"rendered":"Qu\u1ea3n L\u00fd Doanh Thu Kh\u00e1ch S\u1ea1n: B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng v\u00e0 T\u1ed1i \u01afu L\u1ee3i Nhu\u1eadn"},"content":{"rendered":"
\n

Qu\u1ea3n L\u00fd Doanh Thu – B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng C\u1ee7a Kh\u00e1ch S\u1ea1n<\/h2>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu trong Kh\u00e1ch S\u1ea1n<\/h2>\n

Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Qu\u1ea3n l\u00fd doanh thu<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd kinh doanh gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 t\u1ea7m quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd doanh thu<\/u>, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng cho kh\u00e1ch s\u1ea1n.<\/p>\n

\"Qu\u1ea3n<\/p>\n

Qu\u1ea3n L\u00fd Doanh Thu L\u00e0 G\u00ec?<\/h3>\n

Qu\u1ea3n l\u00fd doanh thu<\/strong> (Revenue Management) l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt kinh doanh t\u1eadp trung v\u00e0o vi\u1ec7c d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 \u0111\u1ec3 b\u00e1n \u0111\u00fang s\u1ea3n ph\u1ea9m (ph\u00f2ng kh\u00e1ch s\u1ea1n, d\u1ecbch v\u1ee5) cho \u0111\u00fang kh\u00e1ch h\u00e0ng, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho kh\u00e1ch s\u1ea1n.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, qu\u1ea3n l\u00fd doanh thu<\/u> gi\u00fap kh\u00e1ch s\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00f2ng nh\u1ea5t c\u00f3 th\u1ec3 v\u1edbi m\u1ee9c gi\u00e1 cao nh\u1ea5t m\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c.<\/p>\n

T\u1ea1i Sao Qu\u1ea3n L\u00fd Doanh Thu Quan Tr\u1ecdng \u0110\u1ed1i V\u1edbi Kh\u00e1ch S\u1ea1n?<\/h3>\n

C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do khi\u1ebfn qu\u1ea3n l\u00fd doanh thu<\/u> tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n:<\/p>\n

T\u1ed1i \u0110a H\u00f3a Doanh Thu v\u00e0 L\u1ee3i Nhu\u1eadn<\/h4>\n

\u0110\u00e2y l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a qu\u1ea3n l\u00fd doanh thu<\/u>. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 linh ho\u1ea1t d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng (RevPAR) v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3.<\/p>\n

C\u1ea3i Thi\u1ec7n Kh\u1ea3 N\u0103ng C\u1ea1nh Tranh<\/h4>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 h\u1ee3p l\u00fd l\u00e0 r\u1ea5t quan tr\u1ecdng. Qu\u1ea3n l\u00fd doanh thu<\/u> gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u1ecbnh gi\u00e1 ph\u00f2ng m\u1ed9t c\u00e1ch c\u1ea1nh tranh, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

D\u1ef1 B\u00e1o Nhu C\u1ea7u Ch\u00ednh X\u00e1c<\/h4>\n

Qu\u1ea3n l\u00fd doanh thu<\/u> s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f4ng tin kh\u00e1c \u0111\u1ec3 d\u1ef1 b\u00e1o nhu c\u1ea7u trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho c\u00e1c m\u00f9a cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng ho\u1eb7c b\u00e1n ph\u00f2ng v\u1edbi gi\u00e1 qu\u00e1 th\u1ea5p.<\/p>\n

T\u1ed1i \u01afu H\u00f3a C\u00f4ng Su\u1ea5t Ph\u00f2ng<\/h4>\n

Qu\u1ea3n l\u00fd doanh thu<\/u> gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f4ng su\u1ea5t ph\u00f2ng t\u1ed1i \u01b0u b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng trong nh\u1eefng th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u th\u1ea5p v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu trong nh\u1eefng th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u cao.<\/p>\n

Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean D\u1eef Li\u1ec7u<\/h4>\n

Qu\u1ea3n l\u00fd doanh thu<\/u> cung c\u1ea5p cho kh\u00e1ch s\u1ea1n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 gi\u00e1 c\u1ea3, marketing v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n.<\/p>\n

C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Ti\u1ebfp C\u1eadn Qu\u1ea3n L\u00fd Doanh Thu Hi\u1ec7n \u0110\u1ea1i<\/h3>\n

Qu\u1ea3n l\u00fd doanh thu<\/u> \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n. T\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng t\u00ednh th\u1ee7 c\u00f4ng \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu ti\u00ean ti\u1ebfn, ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n l\u00fd doanh thu.<\/p>\n

Qu\u1ea3n L\u00fd Doanh Thu Th\u1ee7 C\u00f4ng<\/h4>\n

Trong giai \u0111o\u1ea1n \u0111\u1ea7u, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh thu s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng t\u00ednh Excel v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng \u0111\u1ec3 theo d\u00f5i nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ed1n th\u1eddi gian v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i.<\/p>\n

Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Doanh Thu<\/h4>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh thu<\/u> \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh kh\u00e1ch s\u1ea1n. C\u00e1c ph\u1ea7n m\u1ec1m n\u00e0y t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh, cung c\u1ea5p d\u1eef li\u1ec7u ph\u00e2n t\u00edch ch\u00ednh x\u00e1c v\u00e0 gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ecbnh Gi\u00e1 \u0110\u1ed9ng<\/h4>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/u> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong qu\u1ea3n l\u00fd doanh thu<\/u>. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1ef1 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. V\u00ed d\u1ee5, gi\u00e1 ph\u00f2ng c\u00f3 th\u1ec3 t\u0103ng cao v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c trong c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/p>\n

Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u L\u1edbn<\/h4>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn<\/u> cho ph\u00e9p kh\u00e1ch s\u1ea1n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng, d\u1eef li\u1ec7u trang web, d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 d\u1eef li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3.<\/p>\n

Tr\u00ed Tu\u1ec7 Nh\u00e2n T\u1ea1o (AI) v\u00e0 H\u1ecdc M\u00e1y (Machine Learning)<\/h4>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/u> v\u00e0 h\u1ecdc m\u00e1y<\/u> \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong qu\u1ea3n l\u00fd doanh thu<\/u>. C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng d\u1ef1 b\u00e1o nhu c\u1ea7u, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 marketing v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

C\u00e1ch \u00c1p D\u1ee5ng Qu\u1ea3n L\u00fd Doanh Thu Hi\u1ec7u Qu\u1ea3 Cho Kh\u00e1ch S\u1ea1n<\/h3>\n

\u0110\u1ec3 \u00e1p d\u1ee5ng qu\u1ea3n l\u00fd doanh thu<\/u> hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng:<\/p>\n

Thu Th\u1eadp v\u00e0 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/h4>\n

Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u \u0111\u1eb7t ph\u00f2ng, d\u1eef li\u1ec7u trang web, d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, d\u1eef li\u1ec7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau<\/h4>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3n l\u00fd doanh thu<\/u>, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng RevPAR, t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng ho\u1eb7c t\u0103ng l\u1ee3i nhu\u1eadn t\u1ed5ng th\u1ec3. \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART).<\/p>\n

Ph\u00e1t Tri\u1ec3n Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ecbnh Gi\u00e1<\/h4>\n

Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian th\u1ef1c d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, s\u1ef1 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. S\u1eed d\u1ee5ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/u> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu trong c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau.<\/p>\n

Qu\u1ea3n L\u00fd K\u00eanh Ph\u00e2n Ph\u1ed1i<\/h4>\n

Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, bao g\u1ed3m trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c trang web du l\u1ecbch tr\u1ef1c tuy\u1ebfn (OTAs) v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c. \u0110\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 r\u1eb1ng kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng ph\u00f2ng b\u00e1n ra tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n

\u0110\u00e0o T\u1ea1o Nh\u00e2n Vi\u00ean<\/h4>\n

\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd doanh thu<\/u> v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu. \u0110\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n

Theo D\u00f5i v\u00e0 \u0110\u00e1nh Gi\u00e1<\/h4>\n

Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd doanh thu<\/u>. S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPIs) nh\u01b0 RevPAR, c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ph\u00f2ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n

C\u00e1c C\u00f4ng C\u1ee5 Qu\u1ea3n L\u00fd Doanh Thu H\u1eefu \u00cdch<\/h3>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd doanh thu<\/u> c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao:<\/p>\n

Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Kh\u00e1ch S\u1ea1n (PMS)<\/h4>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n<\/u> (PMS) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o. PMS gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd \u0111\u1eb7t ph\u00f2ng, ki\u1ec3m k\u00ea ph\u00f2ng, thanh to\u00e1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\n

H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd K\u00eanh (Channel Manager)<\/h4>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh<\/u> gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 t\u00ecnh tr\u1ea1ng ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau, bao g\u1ed3m trang web c\u1ee7a kh\u00e1ch s\u1ea1n, c\u00e1c OTAs v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c.<\/p>\n

H\u1ec7 Th\u1ed1ng Qu\u1ea3n L\u00fd Doanh Thu (RMS)<\/h4>\n

H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu<\/u> (RMS) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chuy\u00ean d\u1ee5ng gi\u00fap kh\u00e1ch s\u1ea1n d\u1ef1 b\u00e1o nhu c\u1ea7u, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 marketing v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

C\u00f4ng C\u1ee5 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/h4>\n

C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/u> gi\u00fap kh\u00e1ch s\u1ea1n thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf v\u1ec1 Th\u00e0nh C\u00f4ng c\u1ee7a Qu\u1ea3n L\u00fd Doanh Thu<\/h3>\n

Nhi\u1ec1u kh\u00e1ch s\u1ea1n tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 nh\u1edd \u00e1p d\u1ee5ng qu\u1ea3n l\u00fd doanh thu<\/u> hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch s\u1ea1n \u1edf th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 t\u0103ng RevPAR l\u00ean 20% sau khi tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd doanh thu m\u1edbi v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/u>.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 m\u1ed9t chu\u1ed7i kh\u00e1ch s\u1ea1n ngh\u1ec9 d\u01b0\u1ee1ng \u0111\u00e3 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng l\u00ean 15% b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn<\/u> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 \u0111\u1ec3 thu h\u00fat h\u1ecd.<\/p>\n

T\u01b0\u01a1ng Lai c\u1ee7a Qu\u1ea3n L\u00fd Doanh Thu trong Kh\u00e1ch S\u1ea1n<\/h3>\n

Qu\u1ea3n l\u00fd doanh thu<\/u> s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch s\u1ea1n trong t\u01b0\u01a1ng lai. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, qu\u1ea3n l\u00fd doanh thu<\/u> s\u1ebd tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, t\u1ef1 \u0111\u1ed9ng h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/u> v\u00e0 h\u1ecdc m\u00e1y<\/u> s\u1ebd \u0111\u00f3ng vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong vi\u1ec7c d\u1ef1 b\u00e1o nhu c\u1ea7u, t\u1ed1i \u01b0u h\u00f3a gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 marketing v\u00e0 b\u00e1n h\u00e0ng. C\u00e1c kh\u00e1ch s\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a qu\u1ea3n l\u00fd doanh thu<\/u>.<\/p>\n

K\u1ebft Lu\u1eadn<\/h3>\n

Qu\u1ea3n l\u00fd doanh thu<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Qu\u1ea3n l\u00fd doanh thu<\/u> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd kinh doanh gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng t\u1ed1i \u0111a.<\/p>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong qu\u1ea3n l\u00fd doanh thu<\/u>, kh\u00e1ch s\u1ea1n c\u1ea7n:<\/p>\n

    \n
  • Hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
  • S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/li>\n
  • \u00c1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t.<\/li>\n
  • Qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n
  • \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd doanh thu<\/u>.<\/li>\n
  • Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n

    V\u1edbi s\u1ef1 cam k\u1ebft v\u00e0 n\u1ed7 l\u1ef1c, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 trong qu\u1ea3n l\u00fd doanh thu<\/u> v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Qu\u1ea3n L\u00fd Doanh Thu – B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng C\u1ee7a Kh\u00e1ch S\u1ea1n Gi\u1edbi thi\u1ec7u v\u1ec1 Qu\u1ea3n L\u00fd Doanh Thu trong Kh\u00e1ch S\u1ea1n Trong ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Qu\u1ea3n l\u00fd doanh thu kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 l\u00e0 m\u1ed9t tri\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":444501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444504"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444501"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}