{"id":444498,"date":"2025-02-19T02:02:13","date_gmt":"2025-02-19T02:02:13","guid":{"rendered":"https:\/\/otavietnam.com\/ota-insight-giai-phap-toi-uu-doanh-thu-khach-san-theo-thoi-gian-thuc\/"},"modified":"2025-02-19T02:02:13","modified_gmt":"2025-02-19T02:02:13","slug":"ota-insight-giai-phap-toi-uu-doanh-thu-khach-san-theo-thoi-gian-thuc","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ota-insight-giai-phap-toi-uu-doanh-thu-khach-san-theo-thoi-gian-thuc\/","title":{"rendered":"OTA Insight: Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u doanh thu kh\u00e1ch s\u1ea1n theo th\u1eddi gian th\u1ef1c"},"content":{"rendered":"

OTA Insight – Gino Engels, Ng\u01b0\u1eddi \u0110\u1ed3ng S\u00e1ng L\u1eadp – Ph\u1ea7n M\u1ec1m T\u1ed1i \u01afu Doanh Thu Cho Kh\u00e1ch S\u1ea1n Theo Th\u1eddi Gian Th\u1ef1c<\/h1>\n
\n \"OTA\n <\/div>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 OTA Insight v\u00e0 T\u1ea7m Quan Tr\u1ecdng C\u1ee7a T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

\n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3
\n duy tr\u00ec l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng. OTA Insight<\/strong>, v\u1edbi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Gino Engels, n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p
\n ph\u1ea7n m\u1ec1m h\u00e0ng \u0111\u1ea7u, cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu theo th\u1eddi gian th\u1ef1c.
\n Ph\u1ea7n m\u1ec1m n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i gi\u00e1 c\u1ea3, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch to\u00e0n di\u1ec7n, cho ph\u00e9p
\n kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt.\n <\/p>\n

Gino Engels v\u00e0 H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng OTA Insight<\/h3>\n

\n Gino Engels<\/strong>, m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho OTA Insight, \u0111\u00e3 nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn trong vi\u1ec7c \u1ee9ng d\u1ee5ng
\n c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong vi\u1ec7c qu\u1ea3n l\u00fd doanh thu. V\u1edbi t\u1ea7m nh\u00ecn xa tr\u00f4ng
\n r\u1ed9ng, \u00f4ng \u0111\u00e3 c\u00f9ng \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, gi\u00fap kh\u00e1ch s\u1ea1n d\u1ec5 d\u00e0ng theo d\u00f5i gi\u00e1 c\u1ea3,
\n t\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. S\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh kh\u00e1ch s\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7
\n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u00e3 gi\u00fap Gino Engels t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 gi\u00e1 tr\u1ecb cho c\u00e1c kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n <\/p>\n

Nh\u1eefng T\u00ednh N\u0103ng N\u1ed5i B\u1eadt C\u1ee7a Ph\u1ea7n M\u1ec1m OTA Insight<\/h4>\n

\n OTA Insight cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.
\n Trong s\u1ed1 \u0111\u00f3, n\u1ed5i b\u1eadt l\u00e0:\n <\/p>\n

    \n
  • \n Theo d\u00f5i gi\u00e1 c\u1ea3 theo th\u1eddi gian th\u1ef1c:<\/strong> Cho ph\u00e9p kh\u00e1ch s\u1ea1n li\u00ean t\u1ee5c theo d\u00f5i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c
    \n OTA (Online Travel Agencies) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch linh ho\u1ea1t.\n <\/li>\n
  • \n Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/strong> Cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0
    \n c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu kh\u00e1ch s\u1ea1n.\n <\/li>\n
  • \n D\u1ef1 b\u00e1o nhu c\u1ea7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u ph\u00f2ng trong t\u01b0\u01a1ng lai, gi\u00fap kh\u00e1ch s\u1ea1n
    \n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.\n <\/li>\n
  • \n Qu\u1ea3n l\u00fd danh ti\u1ebfng tr\u1ef1c tuy\u1ebfn:<\/strong> Gi\u00fap kh\u00e1ch s\u1ea1n theo d\u00f5i v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c
    \n n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.\n <\/li>\n<\/ul>\n

    \n Nh\u1eefng t\u00ednh n\u0103ng n\u00e0y, k\u1ebft h\u1ee3p v\u1edbi giao di\u1ec7n tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, gi\u00fap OTA Insight tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu
    \n \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.\n <\/p>\n

    T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n: T\u1ea1i Sao N\u00f3 Quan Tr\u1ecdng?<\/h2>\n

    \n T\u1ed1i \u01b0u doanh thu kh\u00e1ch s\u1ea1n<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u0103ng gi\u00e1 ph\u00f2ng. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, bao g\u1ed3m
    \n vi\u1ec7c hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng
    \n kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu gi\u00fap kh\u00e1ch s\u1ea1n:\n <\/p>\n

      \n
    • \n T\u0103ng l\u1ee3i nhu\u1eadn:<\/strong> B\u1eb1ng c\u00e1ch b\u00e1n \u0111\u00fang gi\u00e1, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3
      \n t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a m\u00ecnh.\n <\/li>\n
    • \n N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/strong> Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu gi\u00fap kh\u00e1ch s\u1ea1n
      \n duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd.\n <\/li>\n
    • \n Qu\u1ea3n l\u00fd r\u1ee7i ro:<\/strong> B\u1eb1ng c\u00e1ch d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch linh ho\u1ea1t, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m
      \n thi\u1ec3u r\u1ee7i ro v\u00e0 \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\n <\/li>\n
    • \n C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng:<\/strong> B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin, kh\u00e1ch
      \n s\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u chi ph\u00ed.\n <\/li>\n<\/ul>\n

      C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Doanh Thu Kh\u00e1ch S\u1ea1n<\/h3>\n

      \n Doanh thu kh\u00e1ch s\u1ea1n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, c\u1ea3 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t
      \n bao g\u1ed3m:\n <\/p>\n

        \n
      • \n M\u00f9a v\u1ee5:<\/strong> Nhu c\u1ea7u ph\u00f2ng th\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a, v\u1edbi nh\u1eefng th\u1eddi \u0111i\u1ec3m cao \u0111i\u1ec3m v\u00e0 th\u1ea5p \u0111i\u1ec3m kh\u00e1c nhau.\n <\/li>\n
      • \n S\u1ef1 ki\u1ec7n:<\/strong> C\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, nh\u01b0 h\u1ed9i ngh\u1ecb, l\u1ec5 h\u1ed9i ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng nhu c\u1ea7u ph\u00f2ng v\u00e0
        \n gi\u00e1 c\u1ea3.\n <\/li>\n
      • \n T\u00ecnh h\u00ecnh kinh t\u1ebf:<\/strong> T\u00ecnh h\u00ecnh kinh t\u1ebf chung c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u
        \n du l\u1ecbch.\n <\/li>\n
      • \n C\u1ea1nh tranh:<\/strong> S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c kh\u00e1ch s\u1ea1n c\u1ea1nh tranh trong khu v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0
        \n c\u00f4ng su\u1ea5t ph\u00f2ng.\n <\/li>\n
      • \n Danh ti\u1ebfng:<\/strong> Danh ti\u1ebfng c\u1ee7a kh\u00e1ch s\u1ea1n, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n mi\u1ec7ng, c\u00f3 th\u1ec3 \u1ea3nh
        \n h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng.\n <\/li>\n<\/ul>\n

        \n \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, kh\u00e1ch s\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c
        \n d\u1ef1a tr\u00ean th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt.\n <\/p>\n

        C\u00e1ch OTA Insight Gi\u00fap Kh\u00e1ch S\u1ea1n T\u1ed1i \u01afu H\u00f3a Doanh Thu<\/h2>\n

        \n OTA Insight cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu m\u1ed9t c\u00e1ch to\u00e0n
        \n di\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch c\u1ee5 th\u1ec3 m\u00e0 OTA Insight c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n:\n <\/p>\n

          \n
        • \n Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/strong> OTA Insight cho ph\u00e9p kh\u00e1ch s\u1ea1n theo d\u00f5i gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra
          \n c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.\n <\/li>\n
        • \n D\u1ef1 b\u00e1o nhu c\u1ea7u:<\/strong> OTA Insight s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u ph\u00f2ng trong t\u01b0\u01a1ng lai, gi\u00fap
          \n kh\u00e1ch s\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.\n <\/li>\n
        • \n Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong> OTA Insight gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn (OTA) m\u1ed9t c\u00e1ch
          \n hi\u1ec7u qu\u1ea3, \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 v\u00e0 th\u00f4ng tin ph\u00f2ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ch\u00ednh x\u00e1c tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.\n <\/li>\n
        • \n T\u1ed1i \u01b0u h\u00f3a trang web:<\/strong> OTA Insight cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch s\u1ea1n t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n
          \n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\n <\/li>\n
        • \n B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch:<\/strong> OTA Insight cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n, gi\u00fap
          \n kh\u00e1ch s\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ea3i thi\u1ec7n.\n <\/li>\n<\/ul>\n

          V\u00ed D\u1ee5 V\u1ec1 Th\u00e0nh C\u00f4ng Khi S\u1eed D\u1ee5ng OTA Insight<\/h3>\n

          \n Nhi\u1ec1u kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c sau khi tri\u1ec3n khai OTA Insight. V\u00ed d\u1ee5, m\u1ed9t
          \n kh\u00e1ch s\u1ea1n \u1edf Paris \u0111\u00e3 t\u0103ng doanh thu ph\u00f2ng l\u00ean 15% ch\u1ec9 trong v\u00f2ng s\u00e1u th\u00e1ng sau khi s\u1eed d\u1ee5ng OTA Insight. M\u1ed9t kh\u00e1ch s\u1ea1n kh\u00e1c
          \n \u1edf New York \u0111\u00e3 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn xu\u1ed1ng 20% nh\u1edd v\u00e0o kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a trang web
          \n c\u1ee7a OTA Insight. Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00e0y ch\u1ee9ng minh r\u1eb1ng OTA Insight l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 cho vi\u1ec7c t\u1ed1i
          \n \u01b0u h\u00f3a doanh thu kh\u00e1ch s\u1ea1n.\n <\/p>\n

          Xu H\u01b0\u1edbng T\u01b0\u01a1ng Lai Trong T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n<\/h2>\n

          \n Ng\u00e0nh kh\u00e1ch s\u1ea1n \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng quan
          \n tr\u1ecdng trong t\u01b0\u01a1ng lai bao g\u1ed3m:\n <\/p>\n

            \n
          • \n \u1ee8ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI):<\/strong> AI \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, ph\u00e2n t\u00edch
            \n d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 t\u1ef1 \u0111\u1ed9ng.\n <\/li>\n
          • \n C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> Kh\u00e1ch s\u1ea1n \u0111ang c\u1ed1 g\u1eafng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c
            \n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u00f9y ch\u1ec9nh \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n.\n <\/li>\n
          • \n T\u1eadp trung v\u00e0o d\u1eef li\u1ec7u l\u1edbn (Big Data):<\/strong> Kh\u00e1ch s\u1ea1n \u0111ang thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u1ec3 hi\u1ec3u
            \n r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.\n <\/li>\n
          • \n Ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp:<\/strong> Kh\u00e1ch s\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua trang
            \n web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c OTA.\n <\/li>\n
          • \n Ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng:<\/strong> Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, v\u00e0 kh\u00e1ch
            \n s\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u00f3ng g\u00f3p cho c\u1ed9ng
            \n \u0111\u1ed3ng.\n <\/li>\n<\/ul>\n

            OTA Insight v\u00e0 S\u1ef1 \u0110\u1ed5i M\u1edbi Li\u00ean T\u1ee5c<\/h3>\n

            \n OTA Insight lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u00e1p
            \n \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m v\u00e0 cam k\u1ebft kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, OTA Insight
            \n ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady cho c\u00e1c kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\n <\/p>\n

            L\u1eddi Khuy\u00ean Cho C\u00e1c Kh\u00e1ch S\u1ea1n Mu\u1ed1n T\u1ed1i \u01afu H\u00f3a Doanh Thu<\/h2>\n

            \n N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ch\u1ee7 kh\u00e1ch s\u1ea1n ho\u1eb7c qu\u1ea3n l\u00fd doanh thu, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu m\u1ed9t
            \n c\u00e1ch hi\u1ec7u qu\u1ea3:\n <\/p>\n

              \n
            • \n Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n:<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng
              \n ng\u00e0nh.\n <\/li>\n
            • \n Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch
              \n h\u00e0ng, doanh thu v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.\n <\/li>\n
            • \n \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7:<\/strong> S\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu, qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n
              \n ph\u1ed1i v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\n <\/li>\n
            • \n \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd doanh thu v\u00e0
              \n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\n <\/li>\n
            • \n \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/strong> Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang khi
              \n c\u1ea7n thi\u1ebft.\n <\/li>\n<\/ul>\n

              T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Vi\u1ec7c L\u1ef1a Ch\u1ecdn \u0110\u00fang C\u00f4ng C\u1ee5 T\u1ed1i \u01afu Doanh Thu<\/h4>\n

              \n Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u doanh thu l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. H\u00e3y t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p
              \n to\u00e0n di\u1ec7n, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m. OTA Insight l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi
              \n cho c\u00e1c kh\u00e1ch s\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.\n <\/p>\n

              K\u1ebft Lu\u1eadn<\/h2>\n

              \n Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn v\u00e0
              \n t\u0103ng tr\u01b0\u1edfng cho c\u00e1c kh\u00e1ch s\u1ea1n. OTA Insight<\/strong>, v\u1edbi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Gino Engels<\/strong>, cung c\u1ea5p m\u1ed9t gi\u1ea3i
              \n ph\u00e1p ph\u1ea7n m\u1ec1m m\u1ea1nh m\u1ebd v\u00e0 to\u00e0n di\u1ec7n, gi\u00fap kh\u00e1ch s\u1ea1n qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu theo th\u1eddi gian th\u1ef1c. B\u1eb1ng c\u00e1ch \u1ee9ng d\u1ee5ng
              \n c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 d\u1ec5 s\u1eed d\u1ee5ng, OTA Insight gi\u00fap kh\u00e1ch s\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft
              \n \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t nh\u1ea5t. \u0110\u1ea7u t\u01b0 v\u00e0o OTA Insight l\u00e0
              \n m\u1ed9t quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh cho b\u1ea5t k\u1ef3 kh\u00e1ch s\u1ea1n n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n hi\u1ec7n nay.\n <\/p>\n

              \n L\u01b0u \u00fd:<\/strong> B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho SEO v\u1edbi c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn “OTA Insight,” “Gino Engels,”
              \n “t\u1ed1i \u01b0u doanh thu kh\u00e1ch s\u1ea1n,” v\u00e0 “ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n.” C\u00e1c th\u1ebb HTML \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0
              \n hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

              OTA Insight – Gino Engels, Ng\u01b0\u1eddi \u0110\u1ed3ng S\u00e1ng L\u1eadp – Ph\u1ea7n M\u1ec1m T\u1ed1i \u01afu Doanh Thu Cho Kh\u00e1ch S\u1ea1n Theo Th\u1eddi Gian Th\u1ef1c Gi\u1edbi Thi\u1ec7u V\u1ec1 OTA Insight v\u00e0 T\u1ea7m Quan Tr\u1ecdng C\u1ee7a T\u1ed1i \u01afu Doanh Thu Kh\u00e1ch S\u1ea1n Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n, vi\u1ec7c t\u1ed1i \u01b0u […]<\/p>\n","protected":false},"author":1,"featured_media":444495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444498"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444495"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}