{"id":444492,"date":"2025-02-19T01:02:17","date_gmt":"2025-02-19T01:02:17","guid":{"rendered":"https:\/\/otavietnam.com\/bi-quyet-tang-cong-suat-phong-khach-san-mua-thap-diem\/"},"modified":"2025-02-19T01:02:17","modified_gmt":"2025-02-19T01:02:17","slug":"bi-quyet-tang-cong-suat-phong-khach-san-mua-thap-diem","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/bi-quyet-tang-cong-suat-phong-khach-san-mua-thap-diem\/","title":{"rendered":"B\u00ed quy\u1ebft t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng kh\u00e1ch s\u1ea1n m\u00f9a th\u1ea5p \u0111i\u1ec3m"},"content":{"rendered":"

B\u00ed Quy\u1ebft T\u0103ng C\u00f4ng Su\u1ea5t Ph\u00f2ng v\u00e0 Doanh Thu Kh\u00e1ch S\u1ea1n M\u00f9a Th\u1ea5p \u0110i\u1ec3m<\/h1>\n
\n \"Gi\u1ea3i\n <\/div>\n

1. T\u1ea1i Sao M\u00f9a Th\u1ea5p \u0110i\u1ec3m L\u1ea1i L\u00e0 Th\u00e1ch Th\u1ee9c?<\/h2>\n

\n M\u00f9a th\u1ea5p \u0111i\u1ec3m lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n. S\u1ed1 l\u01b0\u1ee3ng
\n kh\u00e1ch gi\u1ea3m s\u00fat, c\u00f4ng su\u1ea5t ph\u00f2ng th\u1ea5p, v\u00e0 doanh thu b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp.
\n Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n nh\u00ecn l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh
\n doanh, t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3
\n
\n v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n<\/span>
\n <\/strong>
\n v\u00e0 chu\u1ea9n b\u1ecb cho m\u00f9a cao \u0111i\u1ec3m s\u1eafp t\u1edbi.\n <\/p>\n

2. Qu\u1ea3n L\u00fd Doanh Thu Kh\u00f4ng Th\u1ec3 T\u1ea1o Ra Nhu C\u1ea7u, Nh\u01b0ng C\u00f3 Th\u1ec3 H\u1ed7 Tr\u1ee3 \u0110\u1eafc L\u1ef1c<\/h2>\n

\n Qu\u1ea3n l\u00fd doanh thu \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a doanh thu
\n kh\u00e1ch s\u1ea1n. Tuy nhi\u00ean, c\u1ea7n hi\u1ec3u r\u00f5 r\u1eb1ng qu\u1ea3n l\u00fd doanh thu kh\u00f4ng th\u1ec3 t\u1ef1 t\u1ea1o ra
\n nhu c\u1ea7u. Thay v\u00e0o \u0111\u00f3, b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd doanh thu n\u00ean ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi
\n b\u1ed9 ph\u1eadn kinh doanh v\u00e0 marketing \u0111\u1ec3 c\u00f9ng nhau x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c
\n
\n k\u00edch c\u1ea7u hi\u1ec7u qu\u1ea3<\/span>
\n <\/strong>
\n .\n <\/p>\n

\n V\u00ed d\u1ee5, b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd doanh thu c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 d\u1ef1 b\u00e1o nhu
\n c\u1ea7u, ph\u00e2n t\u00edch c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a
\n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u01b0\u1edbc \u0111\u00e2y, v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng giai \u0111o\u1ea1n c\u1ea7n t\u1eadp
\n trung v\u00e0o vi\u1ec7c t\u1ea1o ra nhu c\u1ea7u.\n <\/p>\n

3. C\u00e1c B\u01b0\u1edbc C\u1ee5 Th\u1ec3 \u0110\u1ec3 T\u0103ng C\u00f4ng Su\u1ea5t Ph\u00f2ng v\u00e0 Doanh Thu M\u00f9a Th\u1ea5p \u0110i\u1ec3m<\/h2>\n

3.1. X\u00e1c \u0110\u1ecbnh Ch\u00ednh X\u00e1c Giai \u0110o\u1ea1n Th\u1ea5p \u0110i\u1ec3m<\/h3>\n

\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1eddi \u0111i\u1ec3m n\u00e0o l\u00e0 m\u00f9a
\n th\u1ea5p \u0111i\u1ec3m c\u1ee7a kh\u00e1ch s\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u1ec1
\n c\u00f4ng su\u1ea5t ph\u00f2ng, doanh thu, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a kh\u00e1ch
\n h\u00e0ng. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3
\n
\n l\u00ean k\u1ebf ho\u1ea1ch<\/span>
\n <\/strong>
\n v\u00e0 tri\u1ec3n khai c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p.\n <\/p>\n

3.2. X\u00e2y D\u1ef1ng L\u1ecbch Marketing v\u00e0 K\u00edch C\u1ea7u Chi Ti\u1ebft<\/h3>\n

\n M\u1ed9t l\u1ecbch marketing v\u00e0 k\u00edch c\u1ea7u chi ti\u1ebft l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng
\n t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn trong kh\u00e1ch s\u1ea1n \u0111\u1ec1u n\u1eafm r\u00f5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh
\n khuy\u1ebfn m\u00e3i \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai. L\u1ecbch n\u00e0y n\u00ean bao g\u1ed3m th\u00f4ng tin v\u1ec1 th\u1eddi
\n gian th\u1ef1c hi\u1ec7n, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh, k\u00eanh truy\u1ec1n
\n th\u00f4ng, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y gi\u00fap
\n
\n t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed1i h\u1ee3p<\/span>
\n <\/strong>
\n v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\n <\/p>\n

3.3. X\u00e1c \u0110\u1ecbnh Ph\u00e2n Kh\u00fac Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/h3>\n

\n Hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then
\n ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3. Kh\u00e1ch s\u1ea1n
\n c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, v\u00e0 nghi\u00ean
\n c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 nh\u1eefng y\u1ebfu
\n t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ph\u00f2ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng doanh
\n nh\u00e2n c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 ti\u1ec7n \u00edch v\u00e0 ph\u00f2ng h\u1ecdp, trong khi kh\u00e1ch
\n du l\u1ecbch gia \u0111\u00ecnh c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i gi\u1ea3i tr\u00ed v\u00e0
\n ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho tr\u1ebb em. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i, combo
\n ph\u00f9 h\u1ee3p, \u0111\u00e1nh \u0111\u00fang v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng,
\n
\n t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1eb7t ph\u00f2ng<\/span>
\n <\/strong>
\n .\n <\/p>\n

3.4. Thi\u1ebft K\u1ebf C\u00e1c Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i H\u1ea5p D\u1eabn v\u00e0 Ph\u00f9 H\u1ee3p<\/h3>\n

\n D\u1ef1a tr\u00ean th\u00f4ng tin v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1ch s\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf
\n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Thay v\u00ec
\n \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i chung chung, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o
\n ra nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m. V\u00ed d\u1ee5, thay v\u00ec
\n gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 b\u1eefa
\n s\u00e1ng, \u0111\u01b0a \u0111\u00f3n s\u00e2n bay, ho\u1eb7c n\u00e2ng c\u1ea5p h\u1ea1ng ph\u00f2ng. Ho\u1eb7c, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ecba
\n \u0111i\u1ec3m vui ch\u01a1i, gi\u1ea3i tr\u00ed n\u1ed5i ti\u1ebfng g\u1ea7n \u0111\u00f3, t\u1ea1o ra c\u00e1c g\u00f3i combo \u0111\u1ec3 thu h\u00fat
\n kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i
\n
\n th\u1eed nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1<\/span>
\n <\/strong>
\n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra nh\u1eefng ch\u01b0\u01a1ng
\n tr\u00ecnh mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.\n <\/p>\n

3.5. \u0110\u1eb7t M\u1ee5c Ti\u00eau R\u00f5 R\u00e0ng v\u00e0 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/h3>\n

\n Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i n\u00e0o, kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1eb7t ra
\n c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0
\n t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng l\u00ean 10%, t\u0103ng doanh thu t\u1eeb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng doanh
\n nh\u00e2n l\u00ean 15%, ho\u1eb7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn l\u00ean 20%. Sau khi
\n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u1ebft th\u00fac, kh\u00e1ch s\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3
\n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hay ch\u01b0a, v\u00e0 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc
\n kinh nghi\u1ec7m cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ti\u1ebfp theo. Vi\u1ec7c n\u00e0y gi\u00fap
\n
\n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed<\/span>
\n <\/strong>
\n v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\n <\/p>\n

\n Khi \u0111\u1eb7t m\u1ee5c ti\u00eau, c\u1ea7n xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng c\u1ea7n
\n b\u00e1n th\u00eam, m\u1ee9c gi\u1ea3m gi\u00e1, v\u00e0 chi ph\u00ed li\u00ean quan \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.
\n V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch s\u1ea1n gi\u1ea3m gi\u00e1 20%, c\u1ea7n b\u00e1n th\u00eam bao nhi\u00eau ph\u00f2ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c
\n m\u1ee9c doanh thu t\u01b0\u01a1ng \u0111\u01b0\u01a1ng? C\u1ea7n t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u01b0\u01a1ng
\n tr\u00ecnh khuy\u1ebfn m\u00e3i mang l\u1ea1i l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1 cho kh\u00e1ch s\u1ea1n.\n <\/p>\n

3.6. \u0110\u1ea3m B\u1ea3o T\u00ednh Kh\u1ea3 Thi v\u00e0 D\u1ec5 D\u00e0ng \u0110\u1eb7t Ph\u00f2ng<\/h3>\n

\n M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u1ebfn \u0111\u00e2u c\u0169ng tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu kh\u00e1ch
\n h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng. Kh\u00e1ch s\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3
\n c\u00e1c k\u00eanh \u0111\u1eb7t ph\u00f2ng (website, OTA, \u0111\u1ea1i l\u00fd du l\u1ecbch, \u0111i\u1ec7n tho\u1ea1i) \u0111\u1ec1u ho\u1ea1t
\n \u0111\u1ed9ng tr\u01a1n tru v\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh
\n khuy\u1ebfn m\u00e3i. H\u00e3y ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng c\u00e1c li\u00ean k\u1ebft \u0111\u1eb7t ph\u00f2ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng
\n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 \u0111\u1eb7t ph\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i. G\u1ecdi
\n \u0111i\u1ec7n \u0111\u1ebfn b\u1ed9 ph\u1eadn \u0111\u1eb7t ph\u00f2ng c\u1ee7a kh\u00e1ch s\u1ea1n \u0111\u1ec3 ki\u1ec3m tra xem nh\u00e2n vi\u00ean c\u00f3 n\u1eafm
\n r\u00f5 th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hay kh\u00f4ng, v\u00e0 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho
\n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 nhi\u1ec7t t\u00ecnh. S\u1ef1
\n
\n thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng<\/span>
\n <\/strong>
\n trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t ph\u00f2ng s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3
\n n\u0103ng h\u1ecd s\u1ebd quay l\u1ea1i trong t\u01b0\u01a1ng lai.\n <\/p>\n

3.7. Theo D\u00f5i v\u00e0 \u0110i\u1ec1u Ch\u1ec9nh K\u1ecbp Th\u1eddi<\/h3>\n

\n Sau khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, kh\u00e1ch s\u1ea1n c\u1ea7n theo d\u00f5i s\u00e1t sao
\n t\u00ecnh h\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu th\u1ea5y r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh
\n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, h\u00e3y s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c thay \u0111\u1ed5i
\n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng qu\u00e1 th\u1ea5p,
\n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c
\n gi\u1ea3m gi\u00e1 \u0111\u1ec3 h\u1ea5p d\u1eabn h\u01a1n. N\u1ebfu kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, h\u00e3y
\n nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft v\u00e0 kh\u1eafc ph\u1ee5c \u0111\u1ec3 tr\u00e1nh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a kh\u00e1ch
\n s\u1ea1n. S\u1ef1
\n
\n linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/span>
\n <\/strong>
\n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.\n <\/p>\n

3.8. \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 v\u00e0 R\u00fat Kinh Nghi\u1ec7m<\/h3>\n

\n Sau khi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i k\u1ebft th\u00fac, kh\u00e1ch s\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1
\n k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c
\n ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra hay kh\u00f4ng. H\u00e3y so s\u00e1nh c\u00f4ng su\u1ea5t ph\u00f2ng, doanh thu, v\u00e0 c\u00e1c ch\u1ec9
\n s\u1ed1 kh\u00e1c tr\u01b0\u1edbc v\u00e0 sau khi tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u
\n qu\u1ea3 th\u1ef1c t\u1ebf. Xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng
\n ho\u1eb7c th\u1ea5t b\u1ea1i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, v\u00e0 r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho c\u00e1c
\n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ti\u1ebfp theo. N\u1ebfu m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00e3 th\u00e0nh
\n c\u00f4ng, h\u00e3y l\u01b0u gi\u1eef v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i trong t\u01b0\u01a1ng lai. N\u1ebfu m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh
\n khuy\u1ebfn m\u00e3i kh\u00f4ng hi\u1ec7u qu\u1ea3, h\u00e3y ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n v\u00e0 tr\u00e1nh l\u1eb7p l\u1ea1i nh\u1eefng
\n sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1. Vi\u1ec7c
\n
\n h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i ti\u1ebfn<\/span>
\n <\/strong>
\n li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0
\n t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng cho kh\u00e1ch s\u1ea1n.\n <\/p>\n

\n Ngo\u00e0i ra, c\u1ea7n \u0111\u00e1nh gi\u00e1 xem ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3
\n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng. V\u00ed d\u1ee5, n\u1ebfu
\n kh\u00e1ch s\u1ea1n t\u0103ng \u0111\u01b0\u1ee3c c\u00f4ng su\u1ea5t ph\u00f2ng trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1eabn gi\u1eef
\n nguy\u00ean, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00e3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh
\n tranh cho kh\u00e1ch s\u1ea1n.\n <\/p>\n

4. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c C\u1ee5 Th\u1ec3 \u0110\u1ec3 T\u0103ng C\u00f4ng Su\u1ea5t Ph\u00f2ng M\u00f9a Th\u1ea5p \u0110i\u1ec3m<\/h2>\n

4.1. T\u1eadp Trung V\u00e0o Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/h3>\n

\n M\u00f9a th\u1ea5p \u0111i\u1ec3m l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 kh\u00e1ch s\u1ea1n t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao
\n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ea1o ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t, nh\u1eefng
\n ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 mu\u1ed1n quay l\u1ea1i trong
\n t\u01b0\u01a1ng lai. V\u00ed d\u1ee5, t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n ngh\u1ec7 thu\u1eadt, c\u00e1c l\u1edbp h\u1ecdc n\u1ea5u \u0103n,
\n ho\u1eb7c c\u00e1c tour du l\u1ecbch kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng. Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n
\n h\u00f3a, quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea1o ra nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u00e1ng
\n nh\u1edb cho h\u1ecd. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n
\n
\n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/span>
\n <\/strong>
\n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i.\n <\/p>\n

4.2. T\u1eadn D\u1ee5ng C\u00e1c K\u00eanh Marketing Online<\/h3>\n

\n Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c k\u00eanh marketing online \u0111\u00f3ng vai tr\u00f2 quan
\n tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Kh\u00e1ch s\u1ea1n c\u1ea7n t\u1eadn d\u1ee5ng t\u1ed1i
\n \u0111a c\u00e1c k\u00eanh nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c
\n tuy\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. X\u00e2y d\u1ef1ng
\n n\u1ed9i dung h\u1ea5p d\u1eabn, s\u00e1ng t\u1ea1o, v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng. S\u1eed d\u1ee5ng
\n h\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5.
\n T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 gi\u1ea3i quy\u1ebft
\n c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p. Marketing online hi\u1ec7u qu\u1ea3
\n s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n
\n
\n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng<\/span>
\n <\/strong>
\n v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng.\n <\/p>\n

4.3. H\u1ee3p T\u00e1c V\u1edbi C\u00e1c \u0110\u1ed1i T\u00e1c<\/h3>\n

\n H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c nh\u01b0 c\u00f4ng ty du l\u1ecbch, nh\u00e0 h\u00e0ng, trung t\u00e2m mua s\u1eafm,
\n v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m vui ch\u01a1i gi\u1ea3i tr\u00ed l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi
\n ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c
\n \u0111\u1ec3 t\u1ea1o ra c\u00e1c g\u00f3i combo h\u1ea5p d\u1eabn, ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n chung \u0111\u1ec3 qu\u1ea3ng b\u00e1
\n cho c\u1ea3 hai b\u00ean. V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t nh\u00e0 h\u00e0ng n\u1ed5i ti\u1ebfng
\n \u0111\u1ec3 cung c\u1ea5p b\u1eefa t\u1ed1i mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng, ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t
\n c\u00f4ng ty du l\u1ecbch \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c tour du l\u1ecbch kh\u00e1m ph\u00e1 \u0111\u1ecba ph\u01b0\u01a1ng. S\u1ef1
\n
\n h\u1ee3p t\u00e1c<\/span>
\n <\/strong>
\n s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean v\u00e0 gi\u00fap kh\u00e1ch s\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u
\n kh\u00e1ch h\u00e0ng h\u01a1n.\n <\/p>\n

4.4. Linh Ho\u1ea1t Trong Gi\u00e1 C\u1ea3<\/h3>\n

\n Trong m\u00f9a th\u1ea5p \u0111i\u1ec3m, kh\u00e1ch s\u1ea1n c\u1ea7n linh ho\u1ea1t trong ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ec3 thu h\u00fat
\n kh\u00e1ch h\u00e0ng. C\u00e2n nh\u1eafc gi\u1ea3m gi\u00e1 ph\u00f2ng, cung c\u1ea5p c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i, ho\u1eb7c \u00e1p d\u1ee5ng
\n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. Tuy nhi\u00ean, c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c gi\u1ea3m
\n gi\u00e1 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a kh\u00e1ch s\u1ea1n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n
\n l\u00fd doanh thu \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 ph\u00f2ng v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch s\u1ea1n lu\u00f4n b\u00e1n \u0111\u01b0\u1ee3c
\n v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t. Theo d\u00f5i s\u00e1t sao t\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh
\n gi\u00e1 c\u1ea3 cho ph\u00f9 h\u1ee3p. Ch\u00ednh s\u00e1ch gi\u00e1
\n
\n linh ho\u1ea1t<\/span>
\n <\/strong>
\n s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng.\n <\/p>\n

5. K\u1ebft Lu\u1eadn<\/h2>\n

\n T\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng v\u00e0 doanh thu kh\u00e1ch s\u1ea1n trong m\u00f9a th\u1ea5p \u0111i\u1ec3m l\u00e0 m\u1ed9t th\u00e1ch
\n th\u1ee9c, nh\u01b0ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch s\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3
\n n\u0103ng th\u00edch \u1ee9ng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 bi\u1ec7n ph\u00e1p ph\u00f9 h\u1ee3p,
\n kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u00f3 kh\u0103n v\u00e0 chu\u1ea9n b\u1ecb cho m\u00f9a cao \u0111i\u1ec3m
\n s\u1eafp t\u1edbi. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng
\n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh marketing
\n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!\n <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00ed Quy\u1ebft T\u0103ng C\u00f4ng Su\u1ea5t Ph\u00f2ng v\u00e0 Doanh Thu Kh\u00e1ch S\u1ea1n M\u00f9a Th\u1ea5p \u0110i\u1ec3m 1. T\u1ea1i Sao M\u00f9a Th\u1ea5p \u0110i\u1ec3m L\u1ea1i L\u00e0 Th\u00e1ch Th\u1ee9c? M\u00f9a th\u1ea5p \u0111i\u1ec3m lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi ng\u00e0nh kh\u00e1ch s\u1ea1n. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch gi\u1ea3m s\u00fat, c\u00f4ng su\u1ea5t ph\u00f2ng th\u1ea5p, v\u00e0 doanh thu b\u1ecb \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp. […]<\/p>\n","protected":false},"author":1,"featured_media":444489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444492"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444489"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}