{"id":444485,"date":"2025-02-19T00:02:10","date_gmt":"2025-02-19T00:02:10","guid":{"rendered":"https:\/\/otavietnam.com\/ota-chi-phi-va-loi-ich-cho-dai-ly-du-lich-truc-tuyen\/"},"modified":"2025-02-19T00:02:10","modified_gmt":"2025-02-19T00:02:10","slug":"ota-chi-phi-va-loi-ich-cho-dai-ly-du-lich-truc-tuyen","status":"publish","type":"post","link":"https:\/\/otavietnam.com\/blog\/ota-chi-phi-va-loi-ich-cho-dai-ly-du-lich-truc-tuyen\/","title":{"rendered":"OTA: Chi ph\u00ed v\u00e0 l\u1ee3i \u00edch cho \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn"},"content":{"rendered":"

Chi Ph\u00ed v\u00e0 L\u1ee3i \u00cdch c\u1ee7a \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA)<\/h1>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA)<\/h2>\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00e1c \u0110\u1ea1i l\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ng\u00e0nh du l\u1ecbch. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e3ng h\u00e0ng kh\u00f4ng, c\u00f4ng ty cho thu\u00ea xe, v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch chi ph\u00ed v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng OTA, gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

\"\u0110\u1ea1i<\/p>\n

OTA l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ch\u00fang quan tr\u1ecdng?<\/h3>\n

OTA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Online Travel Agency, t\u1ee9c l\u00e0 \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn. C\u00e1c OTA ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t d\u1ecbch v\u1ee5 du l\u1ecbch m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. M\u1ed9t s\u1ed1 OTA ph\u1ed5 bi\u1ebfn bao g\u1ed3m Expedia, Booking.com, Airbnb, v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n

S\u1ef1 quan tr\u1ecdng c\u1ee7a OTA n\u1eb1m \u1edf kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u00e1c \u0111\u1ea1i l\u00fd truy\u1ec1n th\u1ed1ng, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi OTA gi\u00fap c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o marketing v\u00e0 qu\u1ea3ng b\u00e1 quy m\u00f4 l\u1edbn.<\/p>\n

Chi Ph\u00ed Khi S\u1eed D\u1ee5ng OTA<\/h2>\n

M\u1eb7c d\u00f9 OTA mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang c\u0169ng \u0111i k\u00e8m v\u1edbi m\u1ed9t s\u1ed1 chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi ph\u00ed ch\u00ednh c\u1ea7n xem x\u00e9t:<\/p>\n

1. Hoa h\u1ed3ng (Commission)<\/h3>\n

\u0110\u00e2y l\u00e0 chi ph\u00ed l\u1edbn nh\u1ea5t v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t khi s\u1eed d\u1ee5ng OTA. C\u00e1c OTA th\u01b0\u1eddng thu m\u1ed9t kho\u1ea3n hoa h\u1ed3ng tr\u00ean m\u1ed7i giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd. T\u1ef7 l\u1ec7 hoa h\u1ed3ng c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o OTA, lo\u1ea1i d\u1ecbch v\u1ee5, v\u00e0 th\u1ecfa thu\u1eadn c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, Expedia c\u00f3 th\u1ec3 t\u00ednh hoa h\u1ed3ng t\u1eeb 15% \u0111\u1ebfn 30%, trong khi Booking.com c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb 12% \u0111\u1ebfn 15%. Airbnb th\u01b0\u1eddng c\u00f3 m\u1ee9c hoa h\u1ed3ng c\u1ed1 \u0111\u1ecbnh l\u00e0 3%.<\/p>\n

Vi\u1ec7c qu\u1ea3n l\u00fd t\u1ef7 l\u1ec7 hoa h\u1ed3ng l\u00e0 r\u1ea5t quan tr\u1ecdng<\/strong>. Doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c giao d\u1ecbch qua OTA v\u1eabn \u0111\u1ee7 b\u00f9 \u0111\u1eafp chi ph\u00ed hoa h\u1ed3ng v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c.<\/p>\n

2. Chi Ph\u00ed Ph\u00e1t Sinh Kh\u00e1c<\/h3>\n

Ngo\u00e0i hoa h\u1ed3ng, c\u00f3 th\u1ec3 c\u00f3 c\u00e1c chi ph\u00ed ph\u00e1t sinh kh\u00e1c khi s\u1eed d\u1ee5ng OTA. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 OTA c\u00f3 th\u1ec3 y\u00eau c\u1ea7u doanh nghi\u1ec7p tr\u1ea3 ph\u00ed \u0111\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd, ho\u1eb7c \u0111\u1ec3 tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t. C\u00e1c chi ph\u00ed n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1ng k\u1ec3<\/strong>, nh\u01b0ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0o t\u1ed5ng chi ph\u00ed \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n.<\/p>\n

3. M\u1ea5t Ki\u1ec3m So\u00e1t Quan H\u1ec7 Kh\u00e1ch H\u00e0ng<\/h3>\n

M\u1ed9t trong nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng OTA l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t d\u1ecbch v\u1ee5 th\u00f4ng qua OTA, th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd th\u01b0\u1eddng thu\u1ed9c v\u1ec1 OTA ch\u1ee9 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng n\u00e0y b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: email) khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp trong t\u01b0\u01a1ng lai.<\/p>\n

L\u1ee3i \u00cdch Khi S\u1eed D\u1ee5ng OTA<\/h2>\n

B\u00ean c\u1ea1nh chi ph\u00ed, OTA c\u0169ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh:<\/p>\n

1. Ti\u1ebfp C\u1eadn Th\u1ecb Tr\u01b0\u1eddng R\u1ed9ng L\u1edbn<\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a OTA l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn. C\u00e1c OTA c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00e0 vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba<\/strong>, nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o marketing v\u00e0 qu\u1ea3ng b\u00e1 quy m\u00f4 l\u1edbn. OTA gi\u00fap san b\u1eb1ng s\u00e2n ch\u01a1i, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n.<\/p>\n

2. T\u0103ng C\u01b0\u1eddng Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n

Vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean c\u00e1c OTA gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 du l\u1ecbch tr\u00ean OTA, h\u1ecd s\u1ebd th\u1ea5y t\u00ean v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o d\u1ef1ng s\u1ef1 quen thu\u1ed9c v\u00e0 tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch n\u00e0y<\/strong>, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin tr\u00ean OTA (v\u00ed d\u1ee5: m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, \u0111\u00e1nh gi\u00e1) l\u00e0 ch\u00ednh x\u00e1c, h\u1ea5p d\u1eabn v\u00e0 chuy\u00ean nghi\u1ec7p. M\u1ed9t h\u1ed3 s\u01a1 OTA t\u1ed1t c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

3. T\u1ed1i \u01afu H\u00f3a Quy Tr\u00ecnh \u0110\u1eb7t Ph\u00f2ng v\u00e0 Qu\u1ea3n L\u00fd<\/h3>\n

C\u00e1c OTA th\u01b0\u1eddng cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd. V\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh (channel manager) cho ph\u00e9p doanh nghi\u1ec7p c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 ph\u00f2ng tr\u1ed1ng, gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean nhi\u1ec1u OTA c\u00f9ng m\u1ed9t l\u00fac. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u nguy c\u01a1 sai s\u00f3t.<\/p>\n

Ngo\u00e0i ra, c\u00e1c OTA c\u0169ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n

4. Thu\u1eadn Ti\u1ec7n cho Kh\u00e1ch H\u00e0ng<\/h3>\n

OTA mang l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 \u0111\u1eb7t d\u1ecbch v\u1ee5 du l\u1ecbch. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh, \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c, v\u00e0 \u0111\u1eb7t d\u1ecbch v\u1ee5 ch\u1ec9 v\u1edbi v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n

S\u1ef1 thu\u1eadn ti\u1ec7n n\u00e0y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/strong> thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi OTA. B\u1eb1ng c\u00e1ch c\u00f3 m\u1eb7t tr\u00ean c\u00e1c OTA, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

So S\u00e1nh C\u00e1c OTA Ph\u1ed5 Bi\u1ebfn<\/h2>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u OTA kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t so s\u00e1nh ng\u1eafn g\u1ecdn v\u1ec1 ba OTA ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n

1. Expedia<\/h3>\n

Expedia l\u00e0 m\u1ed9t trong nh\u1eefng OTA l\u1edbn nh\u1ea5t v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. H\u1ecd cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch, bao g\u1ed3m kh\u00e1ch s\u1ea1n, v\u00e9 m\u00e1y bay, cho thu\u00ea xe, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch. Expedia c\u00f3 m\u1ee9c hoa h\u1ed3ng t\u1eeb 15% \u0111\u1ebfn 30%, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 lo\u1ea1i h\u00ecnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Expedia<\/strong> l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd. Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong> l\u00e0 m\u1ee9c hoa h\u1ed3ng cao h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 OTA kh\u00e1c.<\/p>\n

2. Booking.com<\/h3>\n

Booking.com l\u00e0 m\u1ed9t OTA ph\u1ed5 bi\u1ebfn kh\u00e1c, \u0111\u1eb7c bi\u1ec7t n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n v\u00e0 ch\u1ed7 \u1edf. H\u1ecd c\u00f3 m\u1ee9c hoa h\u1ed3ng t\u1eeb 12% \u0111\u1ebfn 15%, t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p (khu v\u1ef1c n\u00f4ng th\u00f4n th\u01b0\u1eddng c\u00f3 m\u1ee9c hoa h\u1ed3ng th\u1ea5p h\u01a1n so v\u1edbi th\u00e0nh ph\u1ed1).<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Booking.com<\/strong> l\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n, h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 \u0111\u00e1ng tin c\u1eady, v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd danh s\u00e1ch d\u1ec5 d\u00e0ng. Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong> l\u00e0 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5.<\/p>\n

3. Airbnb<\/h3>\n

Airbnb l\u00e0 m\u1ed9t OTA chuy\u00ean v\u1ec1 cho thu\u00ea ch\u1ed7 \u1edf ng\u1eafn h\u1ea1n, t\u1eeb c\u0103n h\u1ed9 \u0111\u1ebfn bi\u1ec7t th\u1ef1 \u0111\u1ebfn ph\u00f2ng ri\u00eang. H\u1ecd c\u00f3 m\u1ee9c hoa h\u1ed3ng c\u1ed1 \u0111\u1ecbnh l\u00e0 3%, th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi Expedia v\u00e0 Booking.com.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a Airbnb<\/strong> l\u00e0 m\u1ee9c hoa h\u1ed3ng th\u1ea5p, ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf r\u1ed9ng l\u1edbn, v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p ch\u1ed7 \u1edf \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t. Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong> l\u00e0 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ch\u1ed7 \u1edf, kh\u00f4ng cung c\u1ea5p nhi\u1ec1u d\u1ecbch v\u1ee5 du l\u1ecbch kh\u00e1c.<\/p>\n

L\u1eddi Khuy\u00ean Khi L\u00e0m Vi\u1ec7c V\u1edbi OTA<\/h2>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi OTA, doanh nghi\u1ec7p n\u00ean tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean sau:<\/p>\n

1. X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 Tr\u1ef1c Ti\u1ebfp V\u1edbi Kh\u00e1ch H\u00e0ng<\/h3>\n

M\u1eb7c d\u00f9 OTA c\u00f3 th\u1ec3 gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p v\u1eabn n\u00ean c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng (v\u00ed d\u1ee5: email) khi h\u1ecd \u0111\u1ebfn s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp trong t\u01b0\u01a1ng lai. Cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u1ef1c ti\u1ebfp<\/strong> l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u00e0nh vi n\u00e0y.<\/p>\n

2. T\u1ed1i \u01afu H\u00f3a H\u1ed3 S\u01a1 OTA<\/h3>\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ed3 s\u01a1 c\u1ee7a doanh nghi\u1ec7p tr\u00ean OTA l\u00e0 ch\u00ednh x\u00e1c, h\u1ea5p d\u1eabn v\u00e0 chuy\u00ean nghi\u1ec7p. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, m\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 h\u1ea5p d\u1eabn, v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean. Tr\u1ea3 l\u1eddi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p, d\u00f9 l\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c.<\/p>\n

3. Qu\u1ea3n L\u00fd Gi\u00e1 C\u1ea3 v\u00e0 Khuy\u1ebfn M\u00e3i<\/h3>\n

Qu\u1ea3n l\u00fd gi\u00e1 c\u1ea3 v\u00e0 khuy\u1ebfn m\u00e3i m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn tr\u00ean OTA. \u0110\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a OTA \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd k\u00eanh (channel manager)<\/strong> \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ph\u00f2ng tr\u1ed1ng tr\u00ean nhi\u1ec1u OTA c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n

4. Theo D\u00f5i Hi\u1ec7u Qu\u1ea3 Ho\u1ea1t \u0110\u1ed9ng<\/h3>\n

Theo d\u00f5i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p tr\u00ean OTA b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u do OTA cung c\u1ea5p. D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin n\u00e0y, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. X\u00e1c \u0111\u1ecbnh c\u00e1c OTA ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong> v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

K\u1ebft Lu\u1eadn<\/h2>\n

Vi\u1ec7c s\u1eed d\u1ee5ng \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA) c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch, bao g\u1ed3m ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh \u0111\u1eb7t ph\u00f2ng v\u00e0 qu\u1ea3n l\u00fd. Tuy nhi\u00ean, c\u0169ng c\u1ea7n xem x\u00e9t c\u00e1c chi ph\u00ed li\u00ean quan, bao g\u1ed3m hoa h\u1ed3ng v\u00e0 m\u1ea5t ki\u1ec3m so\u00e1t quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 chi ph\u00ed v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng OTA, v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong b\u00e0i vi\u1ebft n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y. Quan tr\u1ecdng nh\u1ea5t l\u00e0, \u0111\u1eebng qu\u00ean x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao<\/strong> \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi Ph\u00ed v\u00e0 L\u1ee3i \u00cdch c\u1ee7a \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA) Gi\u1edbi thi\u1ec7u v\u1ec1 \u0110\u1ea1i L\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA) Trong k\u1ef7 nguy\u00ean s\u1ed1, c\u00e1c \u0110\u1ea1i l\u00fd Du L\u1ecbch Tr\u1ef1c Tuy\u1ebfn (OTA) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ng\u00e0nh du l\u1ecbch. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i quan […]<\/p>\n","protected":false},"author":1,"featured_media":444482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[],"class_list":["post-444485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-sale-marketing"],"_links":{"self":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/comments?post=444485"}],"version-history":[{"count":0,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/posts\/444485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media\/444482"}],"wp:attachment":[{"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/media?parent=444485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/categories?post=444485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/otavietnam.com\/blog\/wp-json\/wp\/v2\/tags?post=444485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}